With the social scene slowly crawling back to some semblance of normalcy, entrepreneur Bukky George-Taylor is cashing in with an app for customers keen on curated events and experiences in Nigeria.
If there is one person who knows what is hot and trendy in Africa’s biggest economy and most populous country, it is Bukky George-Taylor.
As the CEO and Founder of Robert Taylor Media Ltd., a boutique communications and events company based in Lagos, Nigeria, she is the force behind some of the biggest brand activations and campaigns in the country as well as providing representation for global brands looking to penetrate the African market.
And her latest creation, a mobile app named CRAWL Africa, launched in Lagos in March, seems to address the need to adapt to a new social life in ‘a new normal’.
She calls it Africa’s first social calendar app on a mission to revolutionize social experiences in Africa by presenting a collection of curated experiences for the discerning and upwardly-mobile African consumer.
“Finding information on where to go or contacting establishments in Nigeria and across Africa can be a chore. With no access to 411 or yellow pages in Africa, CRAWL provides you with all the accurate contact information to contact businesses and to tour your city,” says George-Taylor about the new app, which currently has over 100 businesses listed.
With a degree in African-American history from the University of Massachusetts in the United States, George-Taylor has built a firm that services the corporate, entertainment, lifestyle, fashion, beauty and health sectors. This has always ensured her access to the hottest events and happenings in Nigeria.
But why choose to launch an app when the retail and hospitality sector is still recovering from the effects of a raging pandemic?
“The app launched because our city [Lagos] started to open back up with restaurants and smaller events. One of the major reasons was because of travel restrictions; the app was birthed to promote tourism and encourage people to start exploring their own cities.
“The app also enables CRAWLers to save their favorite locations or experiences for future references with a single tap while making suggestions to users based on the preferences they select, such as budget, location, and more.”
As Nigeria’s social scene gradually reopens, the events listings will be reflected on the app. George-Taylor is now also looking at other cities in sub-Saharan Africa such as Accra, Kigali, Dar es Salaam, Johannesburg and Cape Town in which to launch CRAWL Africa.