Opportunity abounds for retailers giving used clothing a second lease on life, but while some are reveling in the country’s current economic climate and contributing to the circular economy, the high-end designers are finding it difficult to compete and cope.



In an open-air market in Yaba, Lagos, Tobi Iddrisu, is getting ready to open her boutique and welcome the day’s first customers. She opened the store almost a decade ago with the goal of selling second-hand clothes from China.



Since that time, the store, as well as Iddrisu, have gone through several iterations. For the former, life began as a second-hand children clothing store before moving to incorporate toys and finally transitioning to focus on second-hand fast fashion goods for Gen Z and millennial women.



These days, her suppliers come from places like London, Germany and the United Arab Emirates (UAE) but China still leads the pack. Lately, her brother in Germany has begun sending her some electronic devices like old iPads, laptops and LED television sets which, according to Iddrisu, are beginning to sell rapidly.



For Iddrisu, the shift from her nine-to-five job as a customer service clerk at First Bank Nigeria to a second-hand market trader, has proven to be one of the best decisions of her life, for a number of reasons.



In those days, she took home a meager N250,000 ($330) and struggled to make that stretch to cover her monthly expenses, which included fending for her two boys.



Today, her sons are in one of the top private schools in Lagos and Iddrisu has also ventured into the real estate market with two rental units in her name. Moreover, she is now able to provide employment opportunities to five disadvantaged individuals who Iddrisu employs as sales assistants.



“Things were very good when we started but now there is a lot of competition. Those who supply quality second-hand goods are still thriving because the economy is very difficult,” says Iddrisu.



For her and many other second-hand merchants, business is booming. Cash-strapped Nigerians who cannot pay the prices in high-end retail outlets are flooding to markets in Yaba, Katangua and Asuwani to make their naira stretch as far as possible.



“We sell goods at least 200% or cheaper than those sold in boutiques on the island and for people who are already struggling to make ends meet, how can they buy brand-new items? This goes for all items like hair, cosmetics and electronics. It is simply not affordable buying these things brand new,” says Iddrisu.



The World Poverty Clock, a tool which provides up-to-the-minute poverty data across the world, puts Nigeria as the country with the second highest level of poor people at 71 million after India.



These are people who live below the poverty line of $2. The problem is further exacerbated when you consider the rate of inflation which, according to the Nigerian Bureau of Statistics (NBS), stood at an all-time high of 22.41% in May 2023.



This report also estimates that the Consumer Price Index (CPI), a measure of the monthly changes in the price of goods and services paid by Nigerians, rose to 24.82% in May. The NBS further cites that about 133 million Nigerians are living in multi-dimensional poverty.



From a lack of forex which has brought trade to almost a complete standstill since the beginning of the year, a devaluation of the naira coupled with challenges in swapping old naira notes for new ones, to the recent fuel subsidy crisis, the country’s economic woes seem far from over.



The report by the NBS shows that the inflationary rise was attributed to food and non-beverage products, electricity, gas and other fuel as well as clothing and footwear. Several initiatives that should have offered advantages to Africa’s largest economy, have also, unfortunately, been met with barriers to entry by Nigeria.



The African Continental Free Trade Area (AfCFTA), for example, was supposed to provide regional integration of goods and services between African countries. However, Nigeria’s food import substitution policy is not favorable with the goals of the AfCFTA, according to a report by the World Bank.



This was further buttressed when, in August 2019, Nigeria’s former president, Muhammadu Buhari, closed Nigeria’s borders, effectively blocking trade between the country and its neighbors for about a year. The move was an attempt to stop neighboring Benin from re-exporting rice to Nigeria for a significantly higher margin, thereby reducing dumping of the product.



That closure has also led to an increase in the prices of clothes in the second-hand market.



“We get some items from neighboring countries like Benin and Ghana, and when the government shut down the border, a lot of vendors who were relying on their supply from these countries were affected. The lack of supply has increased the cost of some items in the second-hand market and they keep rising even today,” says Iddrisu.



According to American news platform, CBS, the global second-hand market is estimated to hit $350 billion by 2025 and for personal shopper, Bobby Smith, the surge in demand for second-hand products is great for business.



“I usually deal with high-end clients who want exclusive designer wear at affordable prices. For example, most of my clients are interested in second-hand exclusive designer bags which tend to have amazing resale value. I have seen a trend in clients opting for quality, used designer items instead of those brand-new ones from stores because they want to be economical with their spending, given the current economic climate,” says Smith.



The current economic state has actually led to sales orders from individuals with a higher disposable income opting for fairly-used designer items than brand-new ones.



“I am a club promoter in Ikoyi and that means I have to look my best every night. Most of my business comes from meeting [with] new venues and offering my services to the owners, which includes bringing in a crowd that would patronize their goods and keep the club buzzing. My appearance is extremely important so I need to keep up with the trends. I shop second-hand designer wear because there is a lot of originality especially if you know the right stores, because most designers never repeat their styles so you get one-of-a-kind pieces,” says Tola T.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;



But not everyone is happy about the boom in second-hand clothing. For Lola Amusan, a fashion designer in Lagos, who makes her money designing customized, ready-to-wear clothes, it is a major issue.



“We actually create bespoke clothes for our customers and so the current state of the economy is having a big impact on our bottom line. You cannot comfortably cost how much an item is because every day you go to the market, fabric prices are changing. The unstable power supply means I am running my business on [a] generator 24/7, which means I am spending a lot of money on fuel,” she says.



About 25% of the Nigerian population are considered to be Gen Z and have an insatiable appetite for fashion pieces, according to Iddrisu.



“The young ladies of today want trendy items that no one has and they want items that are not too expensive so they can change them regularly without breaking the bank. Some of our tops sell for as low as N2,000 ($2) to N5,000 ($6),” she says.



Another contributing factor to the growth in the second-hand market relates to the volume of charitable clothing donations from the West. There are various news articles on how Africa has become fast fashion’s dumping ground, a trend which is leading to significant climate change issues for the continent.



As much as the second-hand market is great for cash-strapped Nigerians, there is also a detrimental effect on the local textile and garment industries.



“We simply cannot compete with the second-hand market and I feel the current state of the economy is going to drive a lot of designers, like myself, out of business. Something has to be done,” says Amusan.



One solution that has been suggested by experts is to perhaps transform the fashion economy into a circular one. A circular economy is one where waste is minimized by reusing and upcycling as well as leasing garments. Some have also advocated for an import ban of used clothing into Africa.



But the problem with that is it leaves millions of impoverished people in Africa’s most populous economy without the means to purchase affordable clothing. As it stands, Nigeria’s inflationary problems seem to have a long way to go before subsiding and the current President Bola Tinubu has his work cut out for him.



For people like Iddrisu, times are great and the boom in second-hand clothing is now birthing yet a new opportunity for her in the consumer electronics sector, in which she has opened a brand-new store in Ikeja, as well as provided employment to a further 10 individuals. It’s just another way that she has used the current economic climate to give herself and her employees a second chance at happiness and fulfilment.

Woman Goes Clothing Shopping

Less Is More: Nigeria’s Second-Hand Fashion Market Booms As Inflation Soars

Nana Kwasi Wiafe’s home country is a prevailing motif in his work that goes from fashion to home furniture to authentic storytelling.



When your name is associated with a Beyoncé production, recognition is in your stars. But Ghanaian Nana Kwasi Wiafe has always been a creative force. He contributed to Beyoncé’s 2020 musical album, Black is King, as part of the styling team that took home an Emmy Award in 2021 for ‘Outstanding Costume’, but his credits also include styling British-Ghanaian actor Michaela Coel in kente prints for the cover of US-based lifestyle magazine, Variety.



Wiafe is recognized for his collaborations with brands like Diesel, Dior, Apple Inc and HBO but it is his own spin on telling authentic Ghanaian stories that led him to his true passion and purpose, Very Ghanaian, a company he launched in 2019.



He describes it as a travel lifestyle brand showcasing his love and patriotism for Ghana, and proof that his country can also produce top-of-the-range fashion.



“As a stylist, I meet a lot of people and they always double-check if I am Ghanaian and I always respond that I am ‘very Ghanaian’. When I decided to create this brand, it was the name I went with. It meant that I am unapologetically Ghanaian and proud of who I am,” affirms Wiafe.



He credits his artistic genes to his dad who used to sell clothes but was also like a sculptor.



“He displayed the clothes like an art installation and people were so intrigued that they would come by and just look at it. So, being an artist was in my blood.”



Wiafe dropped out of university after a one-year diploma in business administration and a chance encounter with the show, America’s Next Top Model that inspired his modeling career.



He also wanted to change the stereotypes around modeling. “For me, it was all about showcasing self- acceptance, authenticity and self-love.”



After working as a model, his course changed.



“I realized that I saw myself as an executive. I wasn’t getting a lot of stylists to help style me for [photo]shoots and I had to pay for them and didn’t have the budget for it at the time,” he remembers. His response to these setbacks was to do the styling himself.



Very Ghanaian is now in four stores across Ghana offering international sales via its website.



“We are also launching a new project called Very Ghanaian Home; focused on Ghana-inspired furniture. Very Ghanaian is going towards a heritage legacy brand and also creating a movement,” says Wiafe, who believes that the key to improving Ghana’s creative space is to foster collaboration between brands.



“Your ability to grow in the space lies in recognizing that no man is an island. When you collaborate, you increase your chances of delivering the best possible outcome for your client.&#8221;



He is also the creative director of THOUARTKWASI, a “high-end styling brand that creates fashion editorial looks for global brands with an African twist”.



“I believe I am sharing the beauty of Ghana and Africa with the world. It feels amazing to be able to inspire the world using Ghanaian culture and heritage,” says Wiafe.

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The Creative And Stylist ‘Unapologetically Ghanaian’

Aisha Shehu is using fashion to shift the narrative of the Fulani people in Nigeria.



Aisha Shehu is on a mission to show the world the beauty of the Fulani culture as a modern Fulani woman.



The cultural detail and distinctive colors of the traditional outfits of the Fulani tribe always resonated with Shehu. Both her parents were civil servants so she credits her entrepreneurial spark to her creative and artistic side, which was a constant during her formative years.



However, her path to becoming the next emerging fashion trendsetter was an unconventional one.



The Fulani tribe is a nomadic tribe of herders who migrate with their cattle in search of land rich with grass and water. Where previously determined by the change in seasons, more recently,



climate change and desertification have led Fulani herdsmen to migrate to lands belonging to sedentary farmers, reportedly resulting in violent clashes between the two.



Despite this negative narrative of the Fulani in the media, Shehu, the founder of luxury clothing brand BABAYO, is looking to change that through the power of fashion. Born in Lagos to Fulani parents from Gombe in north-eastern Nigeria, Shehu grew up wearing traditional Fulani clothing during major public holidays such as Nigeria’s Independence Day. However, knowing her parents would not pay for her to attend fashion school, Shehu opted to go to business school in France instead. She also did a one-year degree in fashion while there. The plan was to start her own fashion business and put the skills she had acquired abroad to work.



“My mother told me to give her my CV so I could start looking for jobs. It took me long to create one not because it was hard to do, but because I did not want to return to the oil and gas sector and a nine-to-five job,” recalls Shehu.



Rather than look for employment, she came up with another plan. With the savings she accumulated teaching English to children in France, as well as money she made from her work experience in the oil and gas sector, Shehu decided to rent a space for her



business, buy her first sewing machine and hire a tailor.



For Shehu, ground zero involved coasting through the fashion business with no real strategy in mind



in terms of how to differentiate herself from the competition. She dabbled in casual, formal and bridal couture to make ends meet. The real turning point for the brand happened by default and not by design.



“Two years ago, when I was going through my closet with my sister, we found our old Fulani outfits that we wore as kids – the traditional ones. I remember saying how weird it was that we could not wear this all the time. And that is when the conversation started. From there, we wanted to find a way to make it modern, accessible and functional.” Before Shehu embarked on the new brand direction, she ran the idea by a few 



people. “They were like, am I sure this is the right time because of the backlash in the media?”



For Shehu, the answer was a resounding yes. The only way forward was to showcase the beauty of her culture.



And just like that, things began to take off. BABAYO began to form its own identity. The outfits became a hit and very soon, Shehu was designing variations of her latest creations, infused with other cultural elements.



The turning point came about through social media.



In 2021, she was contacted by Lagos Fashion Week, Nigeria’s top fashion event, on Instagram.



“I came home and got an invitation for the next emerging designers and people to look out for, and I was blown away because I didn’t know anyone.”



That invitation was for a digital show. The following year, Shehu got invited again but, this time, she was on the runway.



“I got called again! For a small and unknown brand like us to do a runway show was a big deal because you are walking alongside other established brands who have been around for years. I got to do that for Lagos Fashion Week; I took a bow on stage and that was a breakthrough moment for the brand.”



Since 2017, Shehu has increased her client base organically, with customers ordering her pieces from all over the world, including Qatar, Japan and Australia. She has also made it to the top 12 out of 400 designers to be accepted into the fashion accelerator program created by the African Development Bank. The long-term vision of BABAYO is to become a dominant brand in the luxury fashion sector. But the heart of it will always be the cultural heritage of the Fulani.

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Sartorial Diplomacy: Shifting The Narrative, One Outfit At A Time In Nigeria

Time is money for London-based luxury watchmaker William Adoasi, and he is now using it to support quality education in sub-Saharan Africa.



William Adoasi grew up in one of the roughest council estates in London and for as long as he could remember, wanted to get out. His parents emigrated from Ghana to the United Kingdom (UK) before Adoasi was born and, being the first of seven children, he saw first-hand the chaos that surrounded his estate in Peckham, South London.



A social housing project built by local authorities to provide shelter and other amenities like schools and shops, council estates in the UK have become notorious as breeding grounds for various social problems over the years.



This prompted two former prime ministers, David Cameron and Tony Blair, to advocate for the redevelopment of these estates citing their propensity to entrench poverty as well as create an environment for criminality to thrive, as the core reasons.



To shield Adoasi from the negative elements of the estate, his parents encouraged his education. Adoasi did well enough in school to secure a scholarship and move into a private boarding school in the midlands, and finally, out of the council estate.



“One day a fight broke out in a rugby game between my team and another team and I heard some of my teammates calling the other team ‘council estate scam’, not knowing that I grew up on a council estate myself. It really shaped the way I am in terms of my drive because there is always a part of me that wants to disprove the myth of a council estate boy who does not amount to anything in life,” says Adoasi.



Initially the drive was simply motivated by his need to create a luxury life far away from the tentacles of poverty that always gripped his childhood. His determination to succeed led him to drop out of university to start a sports academy, with which he made a six-figure income by the age of 19.



“I [ran] that for two years until the government pulled the funding, which meant that it wasn’t viable anymore,” says Adoasi.



After that stint, he worked in London as an insurance broker and recruiter. During this time, he went back to school and finished his education and, very soon, began to think outside the confines of his nine-to-five job for a way to make more money.



He was always interested in watches and by the time he was in the city, Adoasi was making enough money to upgrade his taste to the high-end brands, the likes of Patek Philippe and Audemars Piguet. That was when his light bulb moment happened.



“I wanted to find a middle ground of a watch that was super premium and has a high-end aesthetic, made with high-end materials but with a price point that wasn’t wild… I started speaking to multiple factories and haggling prices down between the factories until I perfected my sample batch,” says Adoasi.



At the age of 26, he quit his job and became the founder and lead designer of Vitae London.



“I felt that working in the city was a drain on me and that I had to do something with a bigger purpose where I wake up everyday and my motivation was not just money. Vitae means ‘lives’ in Latin. Our mantra from the get-go was to be the watch brand changing lives,” says Adoasi.



After launching the brand, Vitae London got shortlisted by Richard Branson to receive a startup loan of £20,000



(approximately $25,000 today) out of 10,000 applicants. To date, the brand has raised a total of $190,000 from the likes of US-based venture capital firm, Backstage Capital and, with that, total sales revenue to date is around £1.3 million ($1.6 million).



Adoasi has also kept his promise – 10% of everything the company makes goes back to empower children in sub-Saharan Africa to receive quality education. Through a partnership with charity organization, House of Wells, he has supported over 10,000 children with school uniforms and finance.



Vitae London is also currently stocked in leading US retailers, Macy’s and Nordstrom. The partnership with billionaire mogul Branson also helped attract other celebrities to the brand.



As Adoasi reflects, two things stand out for him.



“Firstly, entrepreneurship is about creating something much bigger than yourself… Secondly, money is a great motivator but if it is the only reason you get out of bed, then you have an unfulfilled life.”<img decoding="async" loading="lazy" width="15" height="14" src="">His next milestone is to be able to go to his parents and tell them they no longer need to work, and from the looks of things, time is on his side

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Time To Tell: The London-Based Watchmaker Supporting Education In Africa

Over the past two decades, Michael Blackson has made a name for himself as one of the most prolific comedians in Hollywood. From starring alongside Hollywood big wigs like Hip Hop icon Ice Cube in Next Friday and showing off his roasting chops on Nick Cannon’s Wild ‘n Out on MTV, to sold out shows in comedy clubs all over the United States, he is now a household name in the country he was once considered an immigrant.   



If someone told Michael Blackson, Hollywood actor and comedian, that he would one day be sitting in his $4 million penthouse in the middle of Sunset Boulevard in California, with his own sitcom months from airing on BET+ and produced by none other than billionaire TV mogul, Tyler Perry, he would have answered with one word – impossible. And nobody would have blamed him.



After all, this is the stuff of miracles and dreams. But for Blackson, that is exactly what happened. Raised by a single mother and the fifth of eight children, Blackson spent his early years in Ghana moving from village to village on account of his mother’s calling as an evangelist. His early childhood was spent between Nigeria and Liberia, where his mother remarried.



“We traveled so much that I missed several grades and when I got to the US at 13, they put me in the eighth grade even though the last class I took in Liberia was the sixth grade,” says Blackson.



That is when everything changed for him.



“My mother called the US ‘the Promised Land’ but I hated it when I came to America. I was homesick and I missed my brothers and I was now in this cold place and kids were making fun of me. Back home, we didn’t see anything wrong with a lot of things because we are all the same people.



“They said I was blacker than them and we never saw complexion back home. I didn’t realize that there were lighter Africans or darker ones and the kids made me realize that we were all different. They said things like ‘you have a gap in your teeth, your hair texture is different’ and it made me insecure,” says Blackson.



Channeling that insecurity and a natural affinity for speaking in public, Blackson eventually fell in love with comedy and the rest, as they say, is history. During his meteoric rise to the top, which includes starring alongside Eddie Murphy in Coming 2 America and making between $40,000 and $100,000 a night at his sold-out shows, Blackson returned to Ghana to visit his brothers who he had not seen in over 15 years.



“In 2001, I went back to Ghana. Walking around the area I grew up, I said ‘why does this place look the same?’ It had been over 27 years and nothing had changed. The kids were not in school and I found out that their parents could not pay their tuition fees which was $80 for the year. I remember going down the road and I paid for about four kids to go to school for a year. I then went to the village and the same problem was there. I said I am going to do something about this,” recalls Blackson.



It took him until 2019 to save up the $500,000 needed to build the Michael Blackson Academy in the village he once called home. The Ghanaian government has made senior secondary education free but the problem for parents who are struggling is that they still need to educate their children from kindergarten to junior secondary school.



“As African kids, we treasure education and we love to learn but for some reason, not everyone can afford to go to school. Whether they can’t afford the tuition, or they can’t pay for their uniform, there is always some problem that prevents many kids from going to school. I knew that if I was given the opportunity as a kid, I would go to school and I felt like every African felt this way. That is the main reason I always wanted to do something in education – to give back,” says Blackson.



The Michael Blackson Academy has a vision of providing free education for impoverished children in Ghana. The school currently has a capacity of 200 students and the entire program from feeding, to school uniforms, teacher’s salaries and tuition fees is self-funded by Blackson.



“My goal is that the top four students get the opportunity to study abroad through a partnership with a private school in the US, go to high school in the US and get an opportunity. All they have to do in return is to promise to go back home eventually and contribute to Ghana,” says Blackson.



The school officially opened its doors in January 2021. Students are selected with the help of a consultancy which ensures that Blackson’s goal of helping the most impoverished and in need families is achieved. His next goal is to expand The Michael Blackson Academy to Liberia as well as set up a not-for-profit foundation that will give back resources to those in need.



“You owe it to others to be a blessing. But my goal is to make an impact and it gives me so much joy to see the lives we are changing. We are currently in the process of raising money for another academy in Liberia.&#8221;

3rd Annual Hollywood Unlocked Impact Awards

From Hollywood To Africa: The Comedian Creating Impact With Education

Former The Apprentice star Samuel Brooksworth is capitalizing on the remote working revolution by getting young skilled people to work from Africa for organizations around the world.



The market for remote workplace services is set to grow from $20.1 billion in 2022 to $58.5 billion by 2027, according to a report by MarketsandMarkets, a sector research and growth advisory firm in the United States (US), and Samuel Brooksworth, the CEO and founder of Remoteli is here to seize it.



The savvy London-born Ghanaian businessman is also famous for being on The Apprentice reality TV series on BBC One in the United Kingdom (UK) in 2016.



He got to sell his ideas and display his sales skills, which he has been honing from a young age, on the show. He started young.



At university, with his twin brother Andrew, he revitalized the African &amp; Caribbean Society, growing it from just 15 members to over 600 people. They then went on to launch a t-shirt business, JC Range, featuring Christian-themed messages and sold at youth events and major gatherings across the UK.



Their t-shirts did well and they quickly realized they had a knack for sales. After graduation, Brooksworth joined Enterprise-Rent-A-Car, a UK car rental service where once again his skills were put to test.



“At Enterprise, there was a culture called Elite Club where the top sellers in the organization are [rewarded] for their hard work. In my first eight months at the organization, I made [it to the] top five consistently out of about 500 people in the region. To put this in context, most people only make the Elite Club once or twice every one or two years and some sales people have never made it to the club. So when I [accomplished] that, it put my name at the top of the organization and I got the attention of area managers and different regional individuals,” recalls Brooksworth.



It was not long after that his wife, an avid fan of The Apprentice, insisted he too apply for the show. He did, and a week later, he received the call. For Brooksworth, getting on the show was not to win. It was to leverage the platform to gain visibility for his latest business idea.



“I felt I got the exposure and after the show I was able to connect with people I didn’t have access to beforehand. When I went on the show, the business idea [I presented] was similar to what I am doing now. On the show, they rejected the business idea but years later it has actually become one of the most successful businesses of any candidate. It’s a beautiful moment that what they didn’t see has grown to be as big as it is now,” says Brooksworth.



It came with a lot of hard work.



In a 2019 article in The Guardian, he writes: “I was taught by my parents that I needed to work 10 times harder than my white friends in order to be seen as equal. As a child, this made no sense. I thought education was very black and white. If my answers were right, they were right; if they were wrong, they were wrong. Why then would I need to work harder just to receive the same grades?”



&nbsp;His big business opportunity came during the Covid-19 pandemic.



“I was speaking to various senior executives, business leaders and C-Suite individuals [about] the challenges during the pandemic and a lot of them were struggling. They were paying huge bills [for] offices that were empty,” says Brooksworth.



However, it was a trip to Ghana with his wife that solidified the idea for his business, Remoteli.



“There were so many young people who were unemployed but were sharp and on the ball. But when I spoke to the adults, they would say the young people are lazy and don’t want to learn. I thought that was not true, rather there were not enough opportunities and if you give them the skills, I believed that they would thrive.”



Brooksworth decided to get these skilled young people to work remotely in Ghana for organizations around the world.



His company, Remoteli, is a tech-led on-demand staffing organization providing remote workers for companies and individuals worldwide offering a range of services – from virtual assistants to web developers and social media managers. The company has not raised any money yet and has grown rapidly by bootstrapping and word-of-mouth referrals.



“We are helping combat the rising graduate unemployment rates in Africa by providing opportunities for unemployed youth,” says Brooksworth.



The organization has grown rapidly from two employees to over 100 staff and they are currently in the business hubs of Kenya, Uganda, Tanzania and Nigeria.



The pandemic has changed the way organizations work forever and for Brooksworth, the time to capitalize on this is now and in doing so, he is making a tidy profit and helping fellow Ghanaians get high-paying jobs with global companies whilst working from the comfort of their homes in Africa.

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The Ghanaian Capitalizing On Remote Working

Kojo Anim, a name to reckon with in the UK comedy club scene, says he has a new autobiography about to be launched, as we meet up with him in his new base in Los Angeles.



The world of stand-up comedy is not for the faint-hearted. One has to master the ability to perform under high pressure armed with original material, ensuring your audience is laughing every minute the entire duration of your set.



Sadly, the compensation most stand-up comedians receive for many years of their career is barely enough to make ends meet, but for the lucky few who have made it to superstardom such as Eddie Murphy, Kevin Hart, Chris Rock or Dave Chappelle.



It takes grit, persistence and most importantly, talent, to be able to compete at the highest level of this game and for Kojo Anim, popularly known by his stage moniker, ‘Kojo the Comedian’, this is what he always dreamed of ever since he decided to drop out of university almost three decades ago.



His story was one of overcoming impossible odds. By age five, Anim and his sister had to move into a foster home. Anim recalls the early years as we sit down in a restaurant in the middle of Beverly Hills in Los Angeles for our chat.



As he ponders his move to Hollywood, one sentiment dominates.



“You know I have been self-employed for 25 years? I was thinking about it the other day and I had to pat myself on the back because I have been able to support myself, my family, travel and do everything through just comedy.”



And he is right. Not many comedians make it past their first decade as a professional let alone achieve some of the impressive milestones Anim has under his belt.



And it almost didn’t happen.



Foster care opened Anim up to the promise of a brighter future. The plan at that time was to go to university and then move into sports science because he loved football and if that failed, he would become a teacher. However, a summer in the United States (US) proved to be the catalyst that would set him on an entirely new course.



“I went to the US for a program called Camp America in the summer. My mum was living there at the time so it was an excuse to go there. On the weekend, I got into comedy watching Martin Lawrence on TV and I fell in love with what he was doing. I saw him on stage and he was making people laugh and I knew from then that this is what I wanted to do. I had never laughed more honestly in my life apart from that moment. I felt like my life was about to change,” says Anim.



When he returned to the United Kingdom (UK), Anim was a changed man. He joined a comedy workshop for about two months to hone his skills and then hit the comedy clubs to cut his teeth in the unforgiving world of stand-up. And he has not looked back since.



His journey from that point has been one of many firsts. He was one of the first Africans with his own prime-time radio and TV show in the UK, the first black British comedian to join the cast of MTV’s biggest comedy improv show, Wild ‘N Out, as well as one of the pioneers of the UK weekly comedy club scene.



“In the US, they were doing stand-ups in comedy clubs every Sunday at the Boston Comedy Club and I said ‘why don’t we have this in the UK’? We only had one big show every three months and I said we need something regular every week in the UK.”



The UK versions were held at local night clubs every Sunday and Anim invited some of the biggest up-and-coming comedians at the time like Hart and Chapelle to perform alongside some of the best in the UK. His audience grew rapidly from 90 people to over 300 each night and for the next eight years, Anim dominated the UK comedy scene.



However, things took a turn for the worse. In an industry where relationships are key, a series of unfortunate events including a movie which took nine years to get off the ground, had a negative impact on Anim’s brand on account of the finance for the project falling through and as a result, nobody, including Anim, who was the writer of the project, got paid.



“That business fell apart and that is when I met my son’s mum and that was my hiding place. So, I started posting videos online. She was my escape, my hiding place and the person that helped me get up a little bit. That film really damaged me. But my mum said I should let it go because the size of the loss is the size of the gain. I had to get rid of it and do a lot of therapy to recover,” says Anim.



The setback stifled Anim’s growth and the once-promising comedian fell on hard times. But through it all, he never lost his resilience and persistence. The light at the end of the tunnel came in 2018 when the Britain’s Got Talent team reached out to Anim to participate in the program.



He was suddenly faced with a very tough decision.



“I had only £30 ($40) in my bank when I did the audition. I was thinking ‘how do I get to the show’. I was like ‘I took a risk coming here’. I was on Wild ‘N Out, I had my own radio show on Capital XTRA and I’ve done all these things, why am I on Britain’s Got Talent? People thought I should be a judge. But I realize if you act like you are somewhere you are not, how can people help you?”



He won the coveted Golden Buzzer from Simon Cowell on his first audition for the show and that catapulted Anim again back to comedic superstardom.



“That was the most vulnerable I’ve ever been because it was about I can let myself down but I can never let my son down. Never, it’s impossible, so don’t act like you are bigger than the opportunity, I had to humble myself. This was a chance to be the new guy again but with 20 years’ experience and that is what rose me back up to the surface.”&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;



Following his success, he lined up a string of comedy tours across the UK until Covid-19 shut everything down.



Off the back of that momentum, he sits in Hollywood today with a new autobiography about to be launched as well as opening up for Chappelle while waiting patiently to dominate Hollywood and leave his unique mark once again.

Kojo Anim, image supplied

On All the Laughs And More: Ghana’s Kojo The Comedian

TikTok has seen several viral success stories in Nigeria. Content creators speak about the impact any restriction on the app might have on them. 



The TikTok app enjoys widespread popularity worldwide for its innovative short-form video-sharing features that have transformed everyday individuals – leading seemingly normal lives – into viral sensations and overnight celebrities.



In Nigeria, Africa’s biggest and most populous economy, too, it has made creators – lucky enough to garner a following – millions of dollars.



The platform’s most-followed creators are known to reportedly command as much as $500,000 for a single post on the app and marketing companies simply cannot get enough.



In 2021, the country had issued a ban on the app on the basis of concerns regarding the “use of the platform for activities that are capable of undermining Nigeria’s corporate existence”. This was according to the national communications regulator. But the ban was soon lifted.



The country is now reportedly taking a more stringent stance against TikTok and other internet intermediaries, asking them to operate under a number of conditions or face a complete ban.



According to a directive by the National Information Technology Development Agency (NITDA) in Nigeria, TikTok, and other internet intermediaries, are to, among other things, establish a legal entity in Nigeria, appoint a designated country representative to interface with Nigerian authorities, abide by all regulatory demands, and comply with all applicable tax obligations, or risk getting banned.



“A lot of young people earn from social media and TikTok. A lot of music promotion [is] done on TikTok and it has created extra income for young people to fend for themselves. It will affect a lot of young people if the app gets banned,” says Enioluwa Prince Adeoluwa, who goes by the moniker ‘Eni’ on social media, and has a following of about 1.9 million on TikTok.



“It also gives people a very big sense of hope. TikTok helps bridge [the] gap to music. You don’t need a lot of money or fancy equipment like a ring light or a studio or a professional camera to succeed on TikTok or to go viral. If TikTok is banned it removes the access for an average individual to have that breakthrough.”



Eni’s big break came during the Covid lockdown period when a video he created on the platform, where he donned lip gloss and provided a satirical account on topics in Nigeria, went viral.



“I was probably one of the first group of people on TikTok in Nigeria. A team member of TikTok reached out to me to make TikToks and said that it will help reach other audiences, and that was very impressionable to me as a creator. I would wake up and see 100,000 followers and that was great for me, and that helped me create more TikToks. With the app, you can have 5,000 followers and have videos that get millions of views. People are not as conscious about following other people like they are on Instagram. With TikTok, people just follow each other without any pressure,” says Eni.



Others corroborate his sentiment.



“I have about 1.6 million followers on TikTok and as a result I have over 20 brands who pay me as an influencer to help sell and promote their brands on my platform. These brands range from skincare brands all the way to waist trainers,” says Anita Natacha Akide, an influencer and serial entrepreneur in Lagos popularly known as ‘Symply Tacha’ on social media.



The app has also helped launch her successful career as a reality TV star. Some of her credits include Big Brother Naija and the American reality TV series The Challenge. In addition, her growing presence on the app has also meant Nollywood has come knocking.



“I have two movies coming out in 2023 all thanks to TikTok because on the app you can show so many different sides of your personality. I have landed four movies already so far thanks to the app. As long as you are being funny you will keep multiplying your followers. Social media has been my full-time job since 2016,” says Symply Tacha.



One of the biggest draws of the app is its ability to give the average person the tools to go viral. Take Khabane ‘Khaby’ Lame for example, one of the most followed accounts on the platform with over 161 million followers. Lame went from being a factory worker to becoming a brand ambassador for Hugo Boss with his face plastered on billboards all over the world, by simply mocking other people’s videos.



With all its pros, it was a big surprise for all the creators when the parent company of TikToK, ByteDance, started receiving banning threats from the Trump administration in 2020. It cited concerns of a security breach due to the company being Chinese-owned.



Very soon other countries followed suit, claiming security and privacy concerns.



On June 4 last year, the Nigerian government suspended social media platform, Twitter, and only reinstated the app on condition that it implemented the new NITDA directive for internet companies in the country, some seven months later.



For many influencers who are making a living on TikTok, these are tense times and a ban will also spell disaster for a number of ancillary industries.



“TikTok influencers are signing up as brand ambassadors to create content. Through laughing, we are also indirectly selling a product and TikTok works well with this. Banning TikTok will have a huge negative impact because a huge percentage of influencers use the platform to make a living,” says Symply Tacha.



“Restricting these people will make it harder for African creators to succeed. Rema featuring Selena Gomez, for example, was pushed and succeeded, globally, because of TikTok and that shows the power of the app.”

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‘Bridging The Gap To Music’: The Influence And Reach Of Nigeria’s TikTok Stars

Ndidi Okonkwo Nwuneli on her passion for equipping and investing in the continent’s future game-changers and also changing the food narrative on the continent.



Why can’t a continent with over 60% of the world’s unused arable land grow enough food to sustain itself? For as long as she can remember, Ndidi Okonkwo Nwuneli has pondered this serious question about Africa.



Nwuneli, an entrepreneur, philanthropist and expert on agriculture and food ecosystems, fondly recalls growing her own avocados in the backyard of her family home in Enugu, Nigeria, and selling them at wholesale prices to women in the market. From that experience, Nwuneli knew she would always work, in some capacity, in the agriculture sector.



Her mother has been a staunch supporter of Nwuneli and her four siblings pursuing their passion. To help Nwuneli hone her business savviness, her mother would constantly share annual company reports with Nwuneli when she was an undergraduate student at The Wharton School of the University of Pennsylvania in the United States.



“That helped me with business and I enjoyed going into the social impact side of business. When I started school, I was passionate about Africa and Nigeria; [this was] when I moved to the United States,” says Nwuneli.



Her love for Africa led her to co-found the African Business Conference when she attended Harvard Business School which is now the largest student-run conference focused on business in Africa.



“The theme was reversing the African brain drain in 1999 and, at that time, no one was trying to come back to Africa. But we were already focused on that,” says Nwuneli.



After brief stints with McKinsey &amp; Company where she worked on numerous projects, including the transformation of the South African Police Service, Nwuneli joined the Michael Porter project in the Middle East to help Palestinian entrepreneurs scale and access their markets. That is when a conversation changed things.



“While I was there, a Palestinian asked me, ‘Why are you helping our country when yours is such a mess?’ I was like, it is one thing for Nigerians to say Nigeria is such a mess but for a Palestinian to tell me that my country was a mess, that was a wakeup call and this is one of the reasons I started working on initiatives back home.”



At 25, she joined investor and entrepreneur, Fola Adeola, and his FATE Foundation initiative, where she served as the pioneer executive director, to help empower Nigerian entrepreneurs.



“From an early age, we understood the reality that what is going to save our continent is not poverty alleviation but wealth creation. We had to create jobs for ourselves and others and, at the time, unemployment rates were still high. At the time the stats were saying 70% of our youth were unemployed and when young people are unemployed, they are seen as liabilities, not assets. The challenge was how can we transform this into positive change and wealth creation,” says Nwuneli.



Part of her initiatives involved organizing the first business plan competition for Nigeria as well as an investment forum and incubator to help young people create and scale their business.



Through working with the FATE Foundation, Nwuneli realized that it is one thing to teach young people how to make money, but another to instill the importance of creating businesses that are steeped in values, ethics and succession.



To help address this gap, she founded LEAP Africa. LEAP is an acronym for leadership, effectiveness, accountability and professionalism.



“The vision was to inspire and empower the next generation of African leaders. LEAP is 21 years old today and we work in eight African countries. I was the founder and on the board until this year.”



In 2007, Nwuneli’s husband suffered from a gunshot to his knee, which led the family to relocate to Senegal.



“He took a job with a private equity fund in Senegal. I have always wanted to make an impact in the food ecosystem and I thought this was a good opportunity to solve the food problem. My first project was with Oxfam [International], who needed a West African strategy for the food crisis and from then on, I started writing a lot of reports in and around Africa. That is what has birthed what we call Sahel Consulting, which now works across Africa, and our head office is in Abuja. I am the chair of the board.”



Nwuneli believes Africa can feed itself and the world. Through her consultancy work, she advises various institutions on how to improve the food scarcity issues plaguing Africa. That was when she moved on to her next venture, Aace Foods.



“I came up with Aace Foods because I realized so much of the food in Africa was imported and, as a continent, we had a high rate of malnutrition. Aace Foods processes food from local African farmers like spices and snacks, and our vision is to displace imports and also nourish our people,” says Nwuneli.



She has now come full circle when it comes to agriculture. Through her not-for-profit organization, African Food Changemakers, Nwuneli provides a platform for food and agriculture entrepreneurs in 37 countries to scale their business and change the food narrative on the continent.

NdidiNwuneliphotoshoot2021

‘What Is Going To Save Africa Is Not Poverty Alleviation But Wealth Creation’: Nigerian Entrepreneur On What Can Drive Positive Change

Zuwaira Isah-Ikharo is endeavoring to meet the needs of new moms in the West African region by providing products that are natural and non-toxic.



Mothers shouldn’t have to choose between what works and what is good for their children. This is reportedly the premise behind American A-lister and self-made entrepreneur, Jessica’s Alba’s Honest Company. During her pregnancy in 2008, the actor realized that she couldn’t find affordable natural baby products. Her response was to fill that gap. In 2015, the Honest Company was valued at about $1.7 billion.



Here, on the African continent, Alba’s success story resonated with another new mom–Amal Botanicals’ founder, Zuwaira Isah-Ikharo.



Born in Kaduna State in Nigeria, Isah-Ikharo was surrounded by entrepreneurship. Although her mother and father worked as a lecturer and immigration controller respectively, they both dabbled in side hustles. Isah-Ikharo’s mother opened a provision shop while her dad co-authored a best-selling book on small business and food processing. Isah-Ikharo, however, took an unconventional path towards realizing her entrepreneurial prowess.



Her early career was in the accounting field where she worked as a chartered accountant for various organizations, including the Federal Inland Revenue Service in Nigeria. Her specialism was taxation as well as forensic accounting. The plan was to build her career in the accounting field and perhaps rise to the top with her own firm. That is until she got pregnant and, like Alba, her maternal, protective instincts for her unborn children kicked in.



“I had my triplets in 2013 and that is when my entrepreneurial career started. My children were born premature and, even when I was pregnant, I had a high-risk pregnancy and I was told to stay away from some products and cosmetics. All the products I had bought for my children, which were conventional baby care products, were not suitable for them. I needed something more natural and toxic-free to use on them because they were in the incubator and they were still receiving therapy,” says Isah-Ikharo.



According to a report by news distribution platform, GlobeNewswire, the global baby care products market is estimated to reach $26.84 billion by 2030. In recent years, the term ‘baby products’, which broadly denotes all products made for infants under the age of three, has become increasingly popular.



In Nigeria, in particular, market and consumer data provider, Statista, estimates that the baby and child market segment is expected to grow annually by 19.15% (CAGR 2023–2027).



The problem for Isah-Ikharo was that there were no products on the market that she felt she could trust. That is when she began to do her own research and, with the help of her personal Instagram page, she started sharing how she dealt with taking care of the triplets and the experimental products she was using.



“I was getting response[s] from people asking me what I was using and this was coming from all over Africa. I also discovered that there were other mothers on my page and they needed to hear more from me.”



To help her formulate her products, Isah-Ikharo took a course with a cosmetic science formulation company in London, with a special focus on children. Once she got her certification, she began creating her own unique formulation, which she shared with family and friends.



“They kept demanding it and I needed to put a price on it to help restock my raw materials because I was giving it [away] for free for a while. And that is how Amal Botanicals actually started,” says Isah-Ikharo.



Her first products, which included a moisturizing cream, soothing shea oil, bubbly bath wash and African black bar soap, were immediate best-sellers.



“When I started, I only had the vision. No one understood what I was trying to do and they thought it would not survive. Starting a business for a delicate niche like babies was risky because people are very careful about what they use on their children. So, trust in [the] brand I was building is very important.”



Today, Amal Botanicals is still self-funded and has grown organically with products being shipped to all 36 states in Nigeria as well as to Ghana. But the growth has not been without its challenges.



“One of the difficult challenges we have had relates to sourcing raw materials and we all know how the exchange rate has impacted businesses globally. Right now, most of our packages are still imported because we want to be able to compete with the global brands out there and hence, there is [a] high cost of importation. Our packages are imported from China and the back and forth from our manufacturers can become very tedious,” says Isah-Ikharo.



With minimal barriers to entry in Nigeria, Isah-Ikharo has her vision cut out for her–of becoming one of the biggest suppliers of quality natural baby care products.



“The beauty industry in Nigeria is plagued by people with substandard products. Because it is easy to enter, we have people with no certification mixing products together without following the due process of formulation and this can be dangerous to customers, and harms our industry,” says Isah-Ikharo.



But like Alba, Isah-Ikharo is determined to build a leading baby care brand in Africa and with sales of her products consistently selling out, the future certainly looks bright.

Zuwaira Isah-Ikharo of Amal Botanicals, image supplied

More Than An Infant Business: How This Nigerian Entrepreneur Is Getting Baby Care Right

Winifred Nwania is using her status as a YouTuber and influencer to seek out Nigeria’s rich repertoire of ingredients and recipes to put her country on the global food map.



When Winifred Nwania was 12 years old, her world turned upside down. The happy, idyllic life she and her six siblings were accustomed to in Lagos in Nigeria was shattered overnight when their father passed away.



“In the Igbo culture [of Nigeria], when a person loses her husband, the husband’s relatives come and make life really difficult for the woman, especially if they don’t like her and that was the case for my family. They took my father’s assets, his properties and everything he owned from us and my mother had to start life from scratch,” says Nwania.



In that tragic moment, Nwania would serendipitously find her calling. Noticing her brothers were hungry, Nwania decided to step up to give her mother a breather during the mourning period.



“I don’t know where that strength came from but I decided to do something for my brothers who were hungry and wanted to eat. So, I made the worst pot of jollof rice ever in my life but because I had this winning spirit that my dad had taught me, I changed my strategy the next day,” recalls Nwania.



The next day she decided to enlist the help of her mother. In between running back and forth from the family kitchen to her mother’s room for instructions, Nwania made her second pot of food and this time, it came out a lot better. That was all Nwania needed to convince her that she wanted to spend the rest of her life in the kitchen, cooking for all.



As fate would have it, during her one-year mandatory tenure as a National Youth Service Corps, the Nigerian government introduced an initiative called the skills acquisition and entrepreneurship development program to help everyone learn a skill before they left the youth camp.



“It came to my mind that I loved to cook and so I looked for a catering trainer in the camp and I joined her class and the first [dish] she cooked was with yam. She made a yam piccata and I still have the picture to this day. I was so intrigued by how she transformed the yam and I said this is what I want to do with the rest of my life. I made up my mind that I [would] delve deeper and make something out of this,” says Nwania.



But first she needed to pay her bills. After graduating from the camp, she joined an oil and gas company where she worked in the finance department to help foot her daily expenses but reserved the weekends for learning all she could about catering.



“I would go online, and on social media for articles and videos and the next step was to go to culinary school. The prices in Nigeria were too high and I couldn’t afford it at the time. So, I decided to go to the website of the school and I went to their curriculum section and saw that they had put the names of the books and the materials that they were going to use to teach the students. So, I took down all the names of the books and I bought them myself and trained myself by practicing in the kitchen.”



Nwania decided to post the images of her culinary creations on her Blackberry phone and soon began to get recipe requests from her followers. Her sister introduced the idea of blogging to Nwania and before long she was building a steady following online.



“I wasn’t really excelling in my nine-to-five job anymore. I was given a task and I was making so many errors and mistakes. My boss came and asked me why. He decided to check my computer and saw that I had so many windows opened about food. None of it had anything to do with my actual job at work and my boss said ‘if you want to go and cook in the kitchen why don’t you go and do that instead of sitting here’. And that is when it hit me. I quit my job without a plan,” laughs Nwania.



Her first plan was to have her own cooking channel and she reached out to every network she could find for a TV spot. No one responded. Yet again, her sister came to her rescue with another plan. This time, she suggested Nwania create her own YouTube channel and self-publish her content.



“At that time, YouTube was not that much of a big deal. So, I went on the platform and there was no one there I could look up to. So, I got a one-man production company and our goal was to get 5,000 subscribers but in the first six months, we got over 50,000 subscribers and grew so fast.”



Zeelicious Food was born. Today, Nwania boasts her own cooking show, My Naija Plate, on DSTv’s Honey TV where she has aired two seasons. She her own cook book and a lucrative YouTube channel with over 840,000 subscribers. Her videos average over a million views with brand partnerships from telco companies and other brands wanting to tap into her growing audience as an influencer.



“The main goal was to actually put Nigerian food on the global food map and help people with the opportunity to have a food repertoire. We are blessed with a very rich array of ingredients and I took it upon myself to research and use them to develop recipes that the people in this part of the world can relate to. The feedback has been amazing with people [even] telling me how I am saving their marriage by helping them be better cooks,” says Nwania.



Next up in building her food empire is to become a qualified nutritionist. Looking back on that fateful day when she was 12, Nwania believes everything happened for a reason. She ponders out loud at the end of our call that it was her mother’s tenacity in the face of unimaginable difficulty that made her a successful food entrepreneur.

Why Success Is On The Menu For This Nigerian Chef

Nigerian footballer Ositadimma Umenyiora, who won the Super Bowl championships twice, is now identifying talented youth in the UK and Africa and providing them with training and scholarships to attend prestigious universities and play professional football.



The Superbowl, the annual football championship game of the National Football League (NFL), is one of America’s biggest sporting traditions. This year, over 113 million people reportedly tuned in to watch the game that saw Kansas City Chiefs emerge victorious against Philadelphia Eagles.



From Hollywood A-listers to music superstars, the Superbowl is perhaps the one all-encompassing sports event that literally grips Americans, bringing people from all walks of life together for the most epic football game each year.



It is such a big American tradition that it costs a staggering $7 million, according to The Wall Street Journal, to place a 30-second ad spot during the game. And not just anybody can perform at America’s biggest sports event.



You have to be a global superstar like Beyoncé or Rihanna to be able to grace the stage of the coveted halftime event. And to win the Superbowl championship means a player has reached the pinnacle of American football. So, when Ositadimma Umenyiora, or Osi, a Nigerian born in England, won this coveted championship twice, it was nothing short of a miracle. And this is his story.



It all started when he relocated from England to Lagos when he was seven years old. After completing his secondary school education, Umenyiora’s parents decided he should pursue his education in America when he turned 14.



“I got to America and that was what everybody was playing and talking about and it was the biggest thing where I went. I still wasn’t interested because it looked strange to me just seeing people running around and hitting each other but I had some friends who told me I was pretty athletic because I used to play basketball and I should go try out,” recalls Umenyiora.



Wanting to fit in with the other cool kids and most importantly to avoid being bullied for being the only African in Alabama, Umenyiora decided to try out. Even though he wasn’t exactly good at the sports initially, he was lucky enough to have the physique and raw talent to bag a scholarship to go to university to play football. And that is how he earned a college degree.



“All of a sudden it was like you can make a living and considerable amount of money playing this game. I got drafted into the NFL and it changed my life. So, for me, I can never underestimate what the game was able to do for me and for my family. It was an incredible experience.”



He played 12 seasons which equates to four times the average career of a footballer as a defensive end for the New York Giants.



“We won the Superbowl twice. The experience of that was surreal because when you are in America and you watch football and you understand the significance of that game to the country, you never really picture yourself getting,” says Umenyiora.



But that is exactly what happened and being there in that environment and not only getting the chance to play but actually winning the Superbowl completely transformed Umenyiora’s life. After he retired from the game, Umenyiora decided he would try and give other young people the same opportunity that the NFL blessed him with. He relocated to the United Kingdom (UK) to help grow the game and after a short period of time, realized most of the talent he was discovering for the sports were from Africa.



That was his Eureka moment.



“Going around scouting, we started to figure out that yes there were athletes in the UK but at the end of the day, a lot of the athletes were actually African and Nigerian. Then I remembered the entire time I was in the NFL, I kept on doing charity back in Nigeria building wells, scholarships etc. and it just never seemed to be enough because there were so many people who needed help and opportunities.



“I realized there are over a hundred players currently playing in the NFL who are either of African descent or born in Africa and we know that in terms of talent and athletic ability, Africa has an abundance of that probably more than anywhere in the world,” says Umenyiora.



For Umenyiora, Africa is the future. After a brief conversation with the chairman of the NFL, NFL Africa was created. For Umenyiora the business case was simple.



“I told him everything we are looking for; we all know that if you look at Africa especially as a population as a whole, we know that there is going to be capitalism development there. So, if you are looking for your next 100 million or 200 million, the youth population and massive population growth, that is where you are going to find it and Africans can play the game to a very high standard.”



The goal for Umenyiora is to give Africans the same opportunities that transformed his life. NFL Africa identifies talented youth in the UK and Africa and provides them with training and scholarships to attend prestigious universities and play professional football. The journey has been a difficult one. Firstly, there is little to no infrastructure for sports in Africa.



“You have all this talent and I’m talking about hundreds of millions of dollars of talent that is just there and there is nothing built specifically to train and build these athletes to be able to identify them,” says Umenyiora.



To overcome this challenge, Umenyiora and his team have set up camps to find the best talent across the continent and provide them with the requisite training to get them up to speed. The ones that are a bit older are put into the international player pathway program to directly try out for the NFL. So far, Umenyiora has placed seven African athletes on lucrative NFL rosters.



And this is just the beginning. As America gears up for the 2024 Superbowl, Umenyiora is hoping that another African will get to experience how it feels to play at the apex of American football and through the opportunities NFL Africa has provided, create a knock-on effect that transforms the lives of other impoverished youth on the African continent.

Atlanta Falcons v Buffalo Bills

Bowling Over Africa: Finding The Future Of Football

Darey Art Alade of Livespot 360 is using innovation and ideas to build out Nigeria’s entertainment and experiential events industry.



Darey Art Alade and his wife Deola are the powerhouse duo behind one of Nigeria’s leading creative companies, Livespot 360.



From launching global entertainment formats such as The Real Housewives of Lagos and The Voice to producing Last One Laughing, shooting commercials and creating viral radio jingles in Nigeria, Art Alade and Deola, who wear the hats of creative director and CEO respectively, have been at the helm of cutting-edge experiential events in Nigeria for the last decade.



Art Alade also moonlights as one of Nigeria’s most sought-after musical talents and event hosts. His foray into the content production and event space began in his early years when chance and preparation got him his first gig on the radio. Born in Lagos, he grew up surrounded by music. His father was a legendary media personality and musician who counted Nigerian icons like Fela Kuti amongst his friends. His parents met when they were both singing in a church choir years ago which incidentally is also where Art Alade honed his skills as a musician.



“I learned how to make commercials, interview people etc, from the radio. One day, someone hosting the morning show opened up an opportunity for me by not showing up for work and I was there, ready, prepped and I took over and the opportunity built itself. Everything was all about time and chance,” says Art Alade to FORBES AFRICA.



From that early opportunity, Art Alade became the go-to name for event hosting, wedding ceremonies and corporate launches in Nigeria.



“Along the way I met my wife and we ended up releasing and promoting my first album and from then on we continued to make music. We set up a record label and she was running a design outfit at the time and we came together and there was always ideas and creativity and that’s how we started out doing things together and we went into the creative space,” recollects Art Alade.



Nigeria’s creative industry is the second-largest employer set to account for about 2.7 million jobs by 2025 according to research by Jobberman, Nigeria’s leading career site.



Like many things in Africa, innovation comes from a lack of infrastructure or scarcity of resources and Art Alade saw this lack in the entertainment space as an opportunity to provide a solution.



“A lot of things we wanted to do at that time couldn’t be done because there was no infrastructure or experience so it was necessity that forced us to create our own experiences,” says Art Alade.



The first experience they created was Love Like A Movie, a Vegas-style experience where music meets theater at the intersection of cutting-edge production – with Kim Kardashian even flying out to join the party. That was the first time in Nigeria’s entertainment history that a solo artist had launched an album like this.



“I was one of the first to engage in what everyone is doing as a template when it comes to launching an album. So, you have a body of work and then it’s time to perform that body creatively, then you invite the whole industry and make it an experience. That happened years ago and I set the trend as a solo artist,” says Art Alade.



That gave birth to the first iteration of Livespot. As word-of-mouth spread, Livespot production morphed into a content ideation and execution hub responsible for the entire 360-degree delivery of brand activations. The company is so busy that during our call at 9PM, Art Alade was still on set



putting the final touches together for their new experiential event, Gangs of Lagos, Amazon Prime’s first Nigerian Original, which is set to launch in a week. From Heineken to Apple, Netflix to Showmax, Livespot 360 has built a clientele of both blue-chip Nigerian companies and multibillion-dollar global industry giants who have a vision of sampling the growing Nigerian creative space.



“We want to be the go-to creative solutions company not just in Nigeria but across the globe. We want people to come into Nigeria through our eyes because we understand the challenges on the ground. A lot of global brands want to come into the country but sometimes what happens globally doesn’t apply here and you need a nuanced understanding on the ground and the infrastructure to navigate the challenging waters here.”



Nigeria is Africa’s largest economy with over 200 million inhabitants so it is no wonder that all the global entertainment companies are making a play to capture a share of this market. From music labels like Sony Music and Roc Nation to the National Basketball Association’s establishment of NBA Africa and Amazon and Netflix, it’s boom time for Nigeria’s creatives.



“I think the Nigerian entertainment industry is flying but we must not get carried away because it is very important to translate a lot of the hype to actual success. It is about building for the future and we have to invest more and more in infrastructure as well as people by training and educating our technical hands. When the hype is gone, just like Bollywood had its peak, how are we going to trickle that down on the value chain and not just internationally but in Nigeria to invest in the people that will solidify the success?” says Art Alade.



And that is where Livespot 360 wants to make a difference. From investing in people and technology, the company hopes to continue contributing to the Nigerian creative industry and owning the platforms that will shape Nigeria’s entertainment future.

Darey Art Alade, image supplied

Insights Into Nigeria’s Booming Entertainment Industry

For Rachel Moré-Oshodi of RUWAH, financial literacy is a major issue that needs to be tackled to end the cycle of generational poverty for many Africans on the continent.



A basic understanding of your financial health goes a long way in not only how you plan your economic wellbeing but also how healthy an economy is. These small micro financial decisions are so crucial that they are learned by most people by the age of seven, according to Rachel Moré-Oshodi, an investment professional turned entrepreneur, with her solution to teach children about financial literacy called RUWAH.



RUWAH, is a prepaid debit card and financial literacy platform on a mission to educate kids and teens in Africa about generational wealth. As a former investment banker, Moré-Oshodi defines wealth as not just money; wealth is about having a purpose and vision for your life and going for it. She learned the importance of wealth-building after a bitter personal experience – when she lost her father to cancer.



“Growing up, money was not spoken about. When my father died 23 years ago, there was no will that we could find and my mum and kids lost everything. We had a legal battle with some of [my dad’s] family members over assets and we are still in court today,” says Moré-Oshodi.



Originally from Cameroon, she has spent a significant amount of her life helping to raise investments for organizations such as the World Bank, Rand Merchant Bank and Total Energies. But even with that breadth of experience, it was not until 15 years ago that she truly understood the importance of having a firm grasp on financial literacy.



“I have been helping raise money for companies and I thought I knew finance but I didn’t know anything about personal finance. Then I realized I had an issue with money and I didn’t have a relationship with money. The money was just sitting in my bank and going from my paycheck to my bank and I didn’t realize that I had a fear of investing”.



Moré-Oshodi believed it was good and safe to leave the money depreciating in her bank account instead of making the money work for her.



“Until I started to research and educate myself and utilize some of the resources available, that is when things changed. Even though I lost some money, I made so much more and as I was making more money, I wanted to pass it on to my kids.”



So, she started teaching her kids about financial literacy and very soon, friends and family started signing up to learn from her. But it was not until she enrolled on a Harvard program that the idea of RUWAH began to truly crystalize. According to S&amp;P’s global financial literacy survey, African countries score the worst in the world in financial literacy.



For Moré-Oshodi, this is a major issue that needs to be tackled to end the cycle of generational poverty for many Africans on the continent.



“RUWAH is a comprehensive financial literacy program that aims to reduce the knowledge and opportunity gap that exists between kids in Africa and the rest of the world. We teach African kids and teenagers (between seven to 18 years), the knowledge and skills that they need to succeed financially later in life. Our self-paced financial classes, pocket money app, and prepaid debit card will teach them the essentials of personal finance, i.e., what money is, how to earn it, how to save, how to multiply it and use it to achieve their goals,” says Moré-Oshodi.



The goal of the platform is also instilling confidence and providing the foundations for kids and teens to become financially savvy at a young age and secure their financial future intergenerationally. For Moré-Oshodi, tackling this issue requires a psychological approach to looking at money.



“Money is not scarce. It is either you don’t have a good relationship with money or you have an unhealthy relationship with money. In Africa in particular, we feel we cannot make more money and it cannot grow and that is not true. The scarcity mindset instead of the abundance mindset is a real issue. But when you start dealing with that at a later stage it is much more difficult to change that mindset. Money is psychological and money is emotional. Money tells you your value and who you are and where your heart is. I felt instead of dealing with adults, it’s better to deal with children.”



RUWAH leverages technology to make the program accessible to most children in Africa. The platform is device-agnostic as well as user-friendly and tailored specifically to the African landscape, considering the cultural nuances that affects decision-making about money on the continent.

Rachel Moré-Oshodi, pic supplied

‘Scarcity Mindset Instead Of Abundance Mindset A Real Issue In Africa’: The Cameroonian Enabling Financial Literacy

Kene Okwuosa and Moses Babatope set out to deliver world-class movie-going experiences to the Nigerian public and 10 years later, that vision is still going strong.



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“We were so passionate about cinema and so passionate about film that not figuring it out was not an option.”
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When Kene Okwuosa and Moses Babatope met for the first time at Odeon Surrey Quays Cinema in London, they had no idea that in just a couple of years they would be redefining the movie-going experience in Nigeria. In October 2002, Babatope was looking for a part-time job while studying at Middlesex University and Okwuosa was the manager in charge of recruiting the new batch of young hopefuls to join the Odeon Cinema universe.



“We had two or three stages in the recruitment process where you speak to a full auditorium and play out an emergency situation. If you do well, then you go to the interview and after your interview, you were told whether you were successful or not. I didn’t have a good session when it came to the scenario part of the interview so I was going to walk myself out when a gentleman called me and said I should do better next time and I am okay to proceed to the next phase. That gentleman was Kene,” recalls Babatope.



A bond was immediately formed between the two gentlemen. Today, they are co-founders of one of the biggest cinema chains, Filmhouse Cinemas, in Nigeria. They are also best friends married to two sisters.



Okwuosa, the group CEO and Babatope, who doubles as the group deputy CEO, offer advanced cinema experiences to the average Nigerian with the official rights to IMAX for the West African region.



In hindsight, the duo never saw their entrepreneurial journey unfolding this way. In fact, there was a time not too long ago that their dream almost didn’t take off.



The duo initially experimented by offering Nigerian movie producers an opportunity to premiere Nollywood movies in the United Kingdom for the first time.



“That was a game-changer. We got real insights about people’s experiences and how they felt during the cinema experience. In all of that, we never thought to ourselves that we can find capital and start our own. Our scenario was ‘let’s go, show our experience and see what happens’,” says Babatope.



Then, they became more audacious.



“The vision started in Nigeria. When we came, we joined a new cinema at the time called Genesis which didn’t go as planned. Our vision was not aligned and we ended up parting ways. But we knew we had to build this thing one way or the other. We were so passionate about cinema and so passionate about film that not figuring it out was not an option. It was an opportunity to step back and say we can do this on our own,” says Okwuosa.



But to have a dream is one thing and finding money to back that dream is another thing entirely.



“We understood that we did not have the last names that would open doors in Nigeria for us to get investment but we were convinced that if we could just get started and figure it out, we would learn and figure it out on the way,” says Okwuosa.



Okwuosa and Babatope spent two years knocking on every conceivable door they could find in Nigeria trying to raise capital and convince investors to bet on them. As luck would have it, the Goodluck Jonathan administration in 2011 had established a creative industry fund, which was being managed by the Bank of Industry, a development finance institution in Nigeria.



“At this time, we just came from London and we assumed we would fill out a form and wait for the call. We did that and no one called us back. We got as far as being invited to pitch properly for a loan for one million dollars. They were impressed. We had no security or collateral but they were taken by the passion and management expertise we had to set up cinemas,” says Okwuosa.



They became the first company to access the fund and with that injection, they opened their first Filmhouse Cinemas, which was a three-seat cinema in Surulere in December 2012. Okwuosa and Babatope set out to deliver world-class cinema experiences to the Nigerian public and 10 years later, that vision is still going strong.



But Covid-19 was by far the biggest singular challenge they faced as a business and the biggest one they faced professionally.



“Within a period of three months, it looked like everything we had worked hard for during the seven years prior was going to evaporate and this was the reality. I was really depressed,” recalls Babatope.



The company had to close its doors to the public for seven months effectively cutting off all revenue.



“On the one hand, we were not generating anything and on the other hand we had stock that was wasting away. We also had equipment and machinery that needed some access to be maintained so they would be in good working condition when we opened. Also, the government didn’t understand the importance of our sector or prioritized it at all,” says Babatope.



But as they say, every cloud has a silver lining. For the budding entrepreneurs at Filmhouse, this came in the form of multimillion blockbuster Nollywood releases as well as the highest-grossing film of all time, Spider-man: No Way Home, when the lockdown ended.



“These were all released in the [peak] of the Omicron [wave] in 2021 and we just hosted the official premiere of Black Panther Wakanda Forever during the Covid era and it’s looking to be the number one film of all time and we are hopeful it will be the first billion-naira film out of our country,” says Babatope.



Another way the company survived was with the help of global streaming platforms that were hungry for quality Nollywood movies. Filmhouse had expanded their offering to also include FilmOne, a content production and distribution business, with a host of blockbuster hits under its belt.



“Back then everything was going to streaming so the catalogue we had built over the years, we were able to monetize that and that was able to help sustain things while the cinema revenue took a hit. As the largest supplier of content to our streaming partners, Netflix and Amazon, everyone wanted content so we were able to boost supply and through that we also strengthened our studio relationships as well,” says Okwuosa.



The company currently stands at 400 employees strong. The key to their continued success they say is their ability to build a sense of community.



“It was a huge part of my growing up so I always understood the power of community. In our time in Odeon, that was the core of everything that drove us passionately. When you think about cinema it is a communal experience as well and that has been at the center of a lot of decisions going forward,” says Okwuosa.

Author: Peace Hyde

FORBES AFRICA SOCIAL MEDIA