Ghana is one of the world’s fastest-growing economies this year, according to the World Bank, the African Development Bank and the IMF. Its projected growth in 2018 is between 8.3-8.9%.
The Ghanaian workforce is young, with 57% of the population under the age of 25. This means millions of new graduates enter the workforce each year. One woman who understands the struggle that awaits this unsuspecting group in corporate Ghana is Human Resources (HR) entrepreneur, Rita Kusi.
Kusi is the founder and CEO of Keeping “U” Simply Intact (KUSI) Consulting, a marketing, training and recruiting company based in the United States (US) and in Ghana. She is also the Managing Director of threesixtyGh, a social enterprise company with an online presence showcasing innovative ventures in Ghana and the people behind them.
Born in Bolga, Northern Ghana, Kusi’s family gained access to the US through the US Visa Lottery in the early 80s. The family relocated to the US in 1991 where Kusi remained until 2013. And that is also where she amassed a wealth of experience working in several sectors.
After college, Kusi worked a number of temporary jobs, from telemarketing in Atlanta to door-to-door sales in Maryland. She even tried her hands at customer services and working in cafes.
“I think for me having held all these jobs opened my eyes and I realized especially what I wanted to do in corporate America,” says Kusi.
All these experiences came together when she applied for a new role as HR assistant. When she did not hear back from the company regarding her application, Kusi took the initiative and called the hiring manager.
“So my dad told me to call and get feedback and as I called my CV happened to be in front of the hiring manager and he invited me in for the interview. I knew nothing about HR but I was just really looking for a job and I ended up getting that job and it was the longest I ever stayed at any job so that was a sign,” says Kusi.
She had finally found her calling in HR but it was not until a nostalgic visit back home that she would merge all her US experience together, ushering in a new life as an entrepreneur.
There were no real training programs at the time focused on improving the quality of customer service in Ghana. Kusi seized the opportunity to provide quality HR training programs, which she hoped organizations would pay for. And they did. This was the birth of Kusi Consulting.
From training services, the company has morphed its offerings into recruitment services and Kusi is now diversifying into skills-training as well as business process outsourcing, where the company handles the pay roll function for other corporate clients. Her timing couldn’t be more perfect. Hiring the right people is critical for companies to reduce employee attrition and enhance returns from HR. Companies face challenges in accurately perceiving and assessing an employee’s quality attributes prior to hiring that employee. This problem is more pronounced in African economies, which involves novices who do not have prior work records attesting to their raw skills, learning abilities and motivation. And this is where Kusi comes in.
She believes a specialist HR function is imperative in every organization to ensure maximum output by each employee. However, she has had some difficulty convincing corporate Ghana.
“It has been challenging operating here especially being a female because it is literally a man’s world and in this country, it’s all about who you know… There is that challenge of how do I make myself look older and more respected?” she says.
But ever resilient, Kusi refuses to back down. She hopes to create her own temp agency where she has skilled staff inhouse which she can outsource on demand to other companies. Her newly-formed team is just as passionate about the business and with that focus, she is rebranding her company to be a leader in HR not only in Ghana but across Africa.
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