Connect with us

Entrepreneurs

Uber’s Chief Brand Officer – ‘I Am Going To Be Great Right Now”

Published

on

It’s early evening at a five-star hotel in Accra in Ghana, where a group of delegates from the European Union and Ghanaian government are meeting to discuss bilateral trade agreements. In the elegant lobby, an attendant mans the helpdesk, trying to resolve the queries of agitated guests who seem unimpressed with the long queues.

At one end of the room, a group of camera-toting journalists saunter aimlessly waiting for an opportunity to snap Ghana’s economic power brokers as they arrive.

Shortly after 7.30PM, the vice president of Ghana strolls in with his security detail and in one stroke, the lobby is bustling, flashes pop like corn and requests for sound bites are hurled in the air.

As the frenzy reaches a feverish pitch, we leave the commotion and make our way past an impressive art piece of Ghana’s first president, Kwame Nkrumah, part of the collection of over 1,500 pieces of art in the hotel. Our destination is the fifth floor where we meet Bozoma Saint John, Silicon Valley darling and Uber’s Chief Brand Officer since last year.

Hired to turn Uber back into a brand people love, Saint John has a daunting task ahead. The company has been hit with a number of scandals and allegations which led to the resignation of CEO Travis Kalanick last year, and the #deleteuber campaign.

In South Africa, Uber drivers have had several clashes with taxi drivers prompting the company to hire private security forces to protect them.

READ: Uber’s CEO Pick Adds Pressure To Resolve Boardroom Brawl

On meeting her, thoughts of Saint John’s herculean task are replaced with impressions of her imposing yet warm personality. Towering at five foot eleven, even without her pink stilettoes, which she teams with a silver jumpsuit, braids and earrings made of Ghanaian Adinkra symbols, her presence is hard to ignore in any room, which can surely be an advantage in the male-dominated corporate space.

“So a good friend of mine called me to come to the Consumer Electronics Summit in Vegas saying they were having a cool kids’ dinner and he needed me to be there. So I stroll into the dinner and Arianna Huffington is sitting there. She looked at me and she said you are the most interesting person in the room right now, what is your name? She told the CEO of JP Morgan Chase who sat next to me to get up and she sat down and said tell me everything about yourself and that is how our friendship started,” says Saint John.

That conversation with Huffington (a founder of The Huffington Post) led to an introduction to Kalanick in Huffington’s home in Los Angeles.

“At the time Uber was going through a lot of challenges and she was on the board and she asked me what would I do. I told her about my experiences taking Ubers and she said you should meet Travis Kalanick. She invited us to her house and what was supposed to be a meet and greet turned out to be a whole day of conversation and brain-storming ideas.”

And the rest is history. Saint John’s list of qualifications, which includes the former head of Music and Entertainment Marketing at PepsiCo and head of marketing for Apple Music, made her the woman for the job. She is one of the few black women to land a senior position at a billion-dollar company. For Saint John, that comes with both positives and negatives.

“If you want to shine like a diamond, you have to be willing to get cut and there has been lots of cuts along the way, in small ways and in big ways. The small ways are about the micro aggression, the comments people make about you and the doubts about your talent; the assertion that your greatness is by accident. It takes a toll on you and your spirit and your self-confidence.

“So having to constantly remind yourself that I am actually talented at this and I do this better than anyone else. In the beginning, people will often remark like, ‘you celebrate yourself so much on Instagram’, but I’m like who else is going to do it? Then all of a sudden, other people start joining the bandwagon and praising the work I do and I’m like ‘I told you I was great’,” says Saint John.

The big cuts along the way have been the most life-changing for Saint John; like losing her husband to cancer in December 2013, four days before his 44th birthday.

“I had never considered that we could die early. It was only six months between his diagnosis and his death so it was not enough time to prepare. Our daughter was only four years old. After his death it really shook me. I was afraid because I did not know if there was ever going to be a recovery in my confidence. Not confidence in work because I knew I could do the job but confidence in life.”

But she turned what was her worst day into her best asset and developed a new philosophy in life.

Bozoma Saint John. Photo supplied.

“It absolutely lit a fire in me to say that, we don’t know how much time we have and I am going to be great today. I am not waiting for 10 years or 15 years to be great; I am going to be great right now. All the dreams have to happen today, not tomorrow!”

It is that philosophy that Saint John brings to her daunting role at Uber while challenging the world via her Instagram page to #watchmework.

‘Young, Over Qualified And A Woman!’

“Uber is facing several challenges but I think the addition of Bozoma who happens to be black, a woman and an immigrant is a very strategic move by the brand to help fight some of the negative publicity the company faced last year and that worked. Obviously it helps that Bozoma is an accomplished marketing professional who has a solid track record with some of the world’s prestigious brands,” says John Tawiah, an economist in Ghana.

For Saint John, this is more than a job. It’s about sending a very clear message to three distinct audiences.

“The first is my daughter who I really want to embody for her, what a role model can be. I hope she is going to see the things that I do and that become The Normal for her and she will do better than I have. The second audience is African women and black women. That we can show up as ourselves and still succeed. We don’t need to be like anybody else and I can show up in cornrows, weaves and still be able to let my work speak for itself.

“We talk about cultural appropriation all the time so I find it important to send that message. We need to see each other and know it is ok. The third audience is to show the world that there is an inner intelligence beneath this exterior that we have and you are in charge of your own success.”

Saint John is no stranger to hard work and breaking boundaries. Her innovative ideas at PepsiCo led to the company’s foray into the music festivals and big deals with powerhouse celebrities like Beyoncé and Taylor Swift. In spite of the media buzz and speculation about Uber’s future, the lady who calls herself “superexecumummy” is ready to roll up her sleeves and show the world just how great she is, today.

Continue Reading
Advertisement
Comments

Entrepreneurs

TikTok Owner ByteDance Continues Expansion Efforts With Music Streaming And Possible Rebrand

Published

on

By

Topline: In order to continue global growth, ByteDance (parent company of the wildly popular social media app TikTok) will reportedly launch a music streaming service as soon as next month and is potentially exploring ways to remake its image in advance of a rumored 2020 public offering. 

  • The Financial Times reported Sunday that ByteDance is in talks to secure global licensing rights from Warner Music, Universal Music and Sony Music, the world’s largest record companies. 
  • ByteDance’s still-unnamed music streaming service will reportedly cost less than $10 per month, undercutting monthly subscription fees charged by rivals Spotify and Apple, and will kick off with initial launch markets in Brazil, Indonesia and India; ByteDance declined to comment.
  • Those countries could be a tough sell⁠—according to a May 12 Bloomberg report, paid music subscriptions are mainly a Western phenomenon, while the most popular music apps in Asia are YouTube and Tencent’s QQ Music, both of which are free.
  • Meanwhile, the Wall Street Journal reported Monday that Beijing-based ByteDance, facing growing concern from U.S. lawmakers over its user-data storage and content censorship practices, is searching for ways to distance itself from its Chinese roots.
  • Potential rebranding moves include relocating its operations to Singapore and renaming TikTok, which the company denied, according to the WSJ.
  • Both the FT and WSJ reported ByteDance was aiming to IPO sometime next year, which ByteDance also denied to both outlets. 

Big number: $78 billion. That was ByteDance’s last reported valuation, making it one of the most valuable startups in the world.

What to watch for: When ByteDance’s music streaming service actually launches. And if it moves the needle on paid music subscriptions in Asia. China’s Tencent has 800 million music users, but less than 5% of them pay for it. 

Key background: TikTok made a name for itself as the first Chinese social network to achieve success in the U.S with over 100 million Americans as registered users. It surged in popularity this year as teens flock to the app to make lighthearted pranks, comedy sketches and lip-syncing videos. It’s also the third-most-downloaded app in Apple’s App Store, but it came at a price. According to the WSJ, ByteDance poured $1 billion into advertising and flooded rivals Facebook and Instagram with ads. 

Lisette Voytko

Continue Reading

Entrepreneurs

Analysis: The Values That Make A CEO

Published

on

As part of FORBES AFRICA’s ongoing eighth anniversary celebrations, we present a CEO Rhetorical Analysis by Harvard University Extension School student, Anahita Negarandeh, on FORBES AFRICA’s founder and publisher, Rakesh Wahi. The CEO Rhetorical Analysis researches and analyzes the rhetoric — the effective messaging or speech — of a CEO and global business leader. The values chosen to explore in the CEO’s rhetoric are a key part of this article.

This rhetorical analysis examines the messaging of Rakesh Wahi, Founder of CNBC Africa and FORBES AFRICA. By consulting with approximately 10 executives from Wahi’s global team, this rhetoric examines four of his leadership values such as courage and determination, collaboration, passion for education, and equality.

Courage and determination

Wahi is a well-respected global businessman based in Dubai and South Africa who has been involved with approximately 20 corporate development projects. He continues to grow his establishments in more than 25 offices around the world. As a leader in media, IT, telecoms, and education, Wahi has built companies in 22 countries, employing over 1,000 employees. Prior to moving to the UAE, Wahi served in the Indian Armed Forces for approximately nine years and was awarded the Vishisht Seva Medal by the President of India in 1985 for distinguished services to the country in peacetime. During his army service, at age 23, he was part of India’s second base establishment in Antarctica where a near-death experience changed his life.

“But I realized at that age that life is not something you take for granted, therefore, whatever you want in this world, you have to set out to achieve it. At the end of the day, you are either there or not there; if you are not there, and if there are unfulfilled dreams, they will always be unfulfilled.” (Wahi)

READ MORE: 5 Minutes With Rakesh Wahi

Wahi’s executive team members, who have known him for approximately 20-30 years, believe this statement. Based on four personal interviews conducted for the purpose of this analysis with Wahi’s global leadership team, Wahi “lives this statement in his everyday life” (Martin). Many acknowledged that he is continuously determined to fulfil his dreams. Lars Jeppesen, Wahi’s Co-Founder of Tech One Global, states that “Wahi dreams and then puts all efforts to pursue the dreams… he is still building universities, creating new businesses, and pursues his dreams” (Jeppesen). Wahi is known to thrive on challenges and never gives up on achieving his goals even when faced with obstacles and challenges.

A leader’s personal life experiences and adversities play a major role in one’s values and ethics. In Wahi’s case, facing death at a young age motivated him to pursue his dreams to become realities. This is an admirable value for entrepreneurs, especially the younger generation. As a role model, Wahi teaches them to never give up despite challenges.

Collaboration & Importance of People

Wahi has learned valuable business lessons from his experience in the army, most importantly, the core lesson taught in the military about the importance of people and looking after them. His 2016 autobiography, Be a Lion, dedicated a section to The Importance of People. Books have had a great impact on Wahi, specifically the philosophy of reason from Ayn Rand while he was fighting for his life from the military life-threatening incident. As an advocate in the influence of others, he reiterates in his book, “That it is difficult to achieve anything without the involvement, commitment, loyalty, and assistance of others. When you come across a person with whom you can see a future, you must grasp the opportunity and mutually make the most of it.” (Wahi Ch. 1, location 173, par. 4)

Wahi executes his philosophy in numerous examples throughout his career, especially one with Daniel Adkins who is now CEO of Wahi’s Transnational Academic Group Middle East. When asked to describe a situation reflecting Wahi’s collaboration with and valuing people, this quality has directly been experienced, Adkins states, “I am probably the best possible example of this philosophy.” (Adkins). He describes his hiring experience entering the organization in late 2009 and rise from the most entry level position at one of Wahi’s Dubai-based universities, Murdoch University, to now CEO for the Middle East operations.

“Throughout this entire process, Wahi has provided both direct mentorship and mentorship by example and has made sure that I did the same for my entire team, which has produced fantastic organisational results including no turnover with regret for six years.” (Adkins)

READ MORE: The Most Defining Aspects Of Our Lives

As stated in Lancaster University Ghana’s Senior Management biography, Wahi’s “core focus is on long term corporate and leadership development through building strong management teams”. Adkins reiterates this statement in an interview: “Wahi absolutely lives this philosophy and demands it from his entire management team… the people are the business and there is nothing more important” (Adkins).

Wahi is known to have a special gift and skill to find loyal people and never hesitates to show appreciation to people’s loyalty. Wahi learned this quality from his role model parents, a father who was a military, corporate, and family hero and a mother who was not only Mother Teresa’s friend, but a genuine giver in life. In other words, Wahi is a “go back to your roots leader” (Al Abadilah). Wahi was brought up in a giving family and now gives back as a leader. Because of the people-oriented philosophies followed in his organizations, employee turnaround rates are phenomenally low. Everyone is treated like family and the principles presented in Ken Blanchard’s book, Gung-Ho!, are lived by management.

Wahi’s philosophy about collaboration and importance of people is truly refreshing in a CEO and business leader. In today’s individualistic world, leaders like Wahi who dedicate a major part of their leadership role to importance of people is a rare finding. Such values must be celebrated and promoted in all aspects of business worldwide.

Passion for education

As a sought-after speaker at educational institutions on leadership and entrepreneurship, Wahi received an Honorary Doctorate Degree of Science from the International University of Management by the Minister of Education of Namibia. He was also appointed as an IATF2018 Goodwill Ambassador by The Trade Finance for Africa. He personally learned and continuously teaches patience to other entrepreneurs in emerging markets. In an interview with CNBC Africa, The Entrepreneur’s Entrepreneur: Rakesh Wahi,about his book Be a Lion, Wahi shares he is “extremely passionate about education”. His vision is to set up educational centers of excellence across Africa incorporating new innovative industries such as online and hybrid aspects of education with traditional classroom environment. He has mentored many people in his leadership journey, but believes mentorship benefits both parties as he states in an interview with CNBC Africa: “Within a group, you always learn from each other. Mentorship is not a one-way journey, you learn every day from your peers, subordinates, seniors… If you are a student, you will remain a student all your life. You must be like a sponge, no matter your age.” (Wahi)

According to Adkins and Martin, executive partners at Wahi’s educational business sectors, Wahi lives his statement daily. Not only does he mentor his staff, he also learns from those on his team whether they are junior level or senior. Wahi has created a business culture amongst all sectors in a way that everyone learns from one another.

“There is no rank in the discussion. It is both intuitively understood and explicitly expressed that everyone’s ideas deserve equal consideration and we have made company-altering decisions based on input received from junior team members when those ideas turned out to be the best… It is absolutely the culture.” (Adkins)

Jeppesen, now Co-Founder of a tech enterprise with Wahi, states in an interview, “Wahi has been my mentor since we met 17 years back… Later, when we co-founded Tech One Global, he was leading our board and mentored me personally as the CEO.” (Jeppesen).

The culture of learning and mentorship from one another has saved the business in an example of a termination deal of one of Dubai’s university partnerships with a junior member of the team’s approach. This is proof that critical decisions are made, as a group despite rank levels. An important aspect of Wahi’s work is helping the leadership team rise to the next level.

Equality

Wahi’s decision to launch FORBES WOMAN AFRICA was to provide a platform for women entrepreneurs’ stories and the overwhelming waitlist of these stories in FORBES AFRICA.

“The main reason was that as a startup magazine, FORBES AFRICA was overwhelmed with a waiting list of stories from 49 countries in sub-Saharan Africa; by virtue of women having a late head start in the business world, the stories were largely dominated by men who had done great things to transform Africa.” (Wahi)

In a short period of time, the magazine has risen to be the material of choice for inspirational women stories, with fantastic content being produced. Equality is discussed in an article by FORBES WOMAN AFRICA, Celebrating Five Years with The Founder and Publisher: Rakesh Wahi.

“We have discussed the trials and tribulations of women in the workplace and become a champion for equality. The word ‘equality’ is a living value for us at the ABN Group and I am so proud that we have been able to personify our values through affirmative action.” (Wahi)

READ MORE: Equality As A Living Value

According to a partner of over 35 years, Rajiv Podar, “Wahi has always respected and admired hard-working women and a firm believer of equality at workplace and home… Most of his senior colleagues are women too” (Podar). In an example from a former female executive at one of Wahi’s first ventures 20 years ago in Dubai, Maha Al Abadilah discusses the value of equality she experienced as a woman working with Wahi. “I have never experienced anything that distinguished a man and a woman, nothing but full respect and treating us with our pure qualifications and titles.” (Al Abadilah.14:19).

Wahi repeatedly demonstrates his firm belief in his statements amongst his team members. When a decision is to be made for an important matter, all team members discuss as equals. “It is both intuitively understood and explicitly expressed that everyone’s ideas deserve equal consideration.” (Adkins). Evidently, not only the value of equality is present within his ABN Group amongst women in the workplace, but also amongst all employees. Gender and rank are clearly not considered in any team discussions and decisions.

Conclusion

Wahi’s leadership approach and personality embodies unique values such as a life-changing incident, the collaboration and importance of people, a passion for education, and equality. As he was personally approached for research purposes of this analysis, he promptly welcomed connections with over 10 executives and partners of his global team who were all eager to help. Research results and personal interviews with warm responses from his team members and partners portray all qualities examined in this analysis positively. Wahi lives his statements and is a true people-oriented leader.

Works cited:

Adkins, Daniel. “Re: Business Paper Inquiry – Harvard University.” Received by Anahita Negarandeh, 12 Dec. 2018.

Africa, Forbes Woman. “Celebrating Five Years With The Founder & Publisher: Rakesh Wahi.” Forbes Africa, 27 Sept. 2018, www.forbesafrica.com/woman/2018/09/27/celebrating-five-years-with-the-founder-publisher-rakesh-wahi/.

Al Abadilah, Maha. “Phone Interview, Rakesh Wahi Analysis” Voice recorder. 18 Dec. 2018.

Bandyopadhyay, Somshankar. “Military Lessons in Entrepreneurship.” GulfNews, 15 Mar. 2017, https://gulfnews.com/entertainment/books/military-lessons-in-entrepreneurship-1.1994221.

Bishop, Chris. “Re: Chris Bishop CNBC Africa.” Received by Anahita Negarandeh, 12 Dec. 2018.

CNBC Africa. “Rakesh Wahi Reflects on CNBC Africa’s Decade of Broadcasting.” CNBC Africa, CNBC Africa, 1 June 2017, www.cnbcafrica.com/videos/2017/06/01/rakesh-wahi-reflects-on-cnbc-africas-decade-of-broadcasting/.

CNBC Africa. “The Entrepreneur’s Entrepreneur: Rakesh Wahi.” CNBC Africa, 4 Nov. 2016, www.cnbcafrica.com/news/special-report/2016/11/04/be-a-lion/.

Jeppesen, Lars. “Re: Business Paper Inquiry – Harvard University.” Received by Anahita Negarandeh, 12 Dec. 2018.

Lancaster University Ghana. “Rakesh Wahi Chairman.” Lancaster University Ghana, www.lancaster.edu.gh/our-faculty-details.php?id=45. Accessed 8 Dec. 2018.

Martin, Gary. “Re: Business Paper Inquiry – Harvard University.” Received by Anahita Negarandeh, 12 Dec. 2018.

Naicker, Roberta. “Re: Business Paper Inquiry – Harvard University.” Received by Anahita Negarandeh, 12 Dec. 2018.

Podar, Rajiv. “Re: Business Paper Inquiry – Harvard University.” Received by Anahita Negarandeh, 12 Dec. 2018.

Vettath, Malavika. “Global Entrepreneur Rakesh Wahi: ‘I’ve Been a Very Bad Personal Investor’.” The National, The National, 25 May 2018, www.thenational.ae/business/money/global-entrepreneur-rakesh-wahi-i-ve-been-a-very-bad-personal-investor-1.733606.

Wahi, Rakesh. Be A Lion. Penguin Books, 2016. Kindle eBook file.

Wahi, Rakesh. “Re: Business Paper Inquiry – Harvard University.” Received by Anahita Negarandeh, 12 Dec. 2018.

Continue Reading

Cover Story

Forbes Africa | 8 Years And Growing

Published

on

Prev1 of 8
Use your ← → (arrow) keys to browse

As FORBES AFRICA celebrates eight years of showcasing African entrepreneurship, we look back on our stellar collection of cover stars, ranging from billionaires to space explorers to industrialists, self-made multi-millionaire businessmen and social entrepreneurs working for Africa. They tell us what they are doing now, how their businesses have grown, and where the continent is headed. 

Since its inception in 2011, and despite the changing trends in the publishing industry, FORBES AFRICA has managed to stay relevant, insightful and sought-after, unpacking compelling stories of innovation and entrepreneurship on the youngest continent, in which 60% of the population is aged under 25 years.

 Many of those innovations have been solutions-driven as young entrepreneurs across the continent seek to answer questions that have burdened their communities.

 Always on the pulse, FORBES AFRICA has chronicled and celebrated those innovations – prompting the rest of the globe to pay attention and be fully engaged.

 A prime example of this is the annual 30 Under 30 list, which showcases entrepreneurs and trailblazers under the age of 30 from business, technology, creatives and sports. In 2019, we had 120 entrepreneurs on the list, finalized after a rigorous vetting and due diligence process to well laid down criteria.

 We have always maintained the highest standards of integrity in all our reporting.

 As we transition into the next milestone, FORBES AFRICA reflects on the words of civil rights activist Benjamin Elijah Mays, who once said: “The tragedy of life is not found in failure but complacency. Not in you doing too much, but doing too little. Not in you living above your means, but below your capacity. It’s not failure but aiming too low, that is life’s greatest tragedy.”

 With the transformation in the media landscape, the recent awards given to the magazine for the work done by a hard-working, determined and youthful team, serve as a reminder that we are doing something right.

 Early this year, FORBES AFRICA journalist Karen Mwendera received a Sanlam award for financial journalism as the first runner-up in the ‘African Growth Story’ category. In January, FORBES AFRICA’s Managing Editor, Renuka Methil, received the ‘World Woman Super Achiever Award’ from the Global HRD Congress.

 In reflecting on the last eight years, this edition revisits a few of the strong, resilient men and women who have graced our covers.

For some, fortunes have literally changed, as witnessed in the fall of gargantuan African empires such as Steinhoff. Of course, there have been massive moments of triumph too, which have seen some new names feature on the annual African Billionaires List. There have also been moments of tragedy with former cover stars passing away.

 Africa is ripe for the taking and is seen as the next economic frontier. The unique position the continent finds itself in will no doubt give FORBES AFRICA plenty to report on. Here’s to more deadlines and debates for the next eight years.

– Unathi Shologu

Prev1 of 8
Use your ← → (arrow) keys to browse

Continue Reading

Trending