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AFRICA’S RICHEST PEOPLE 2023

In recent years, he has dominated Africa’s rich lists as the continent’s youngest billionaire. Mohammed Dewji, the shrewd entrepreneur and CEO of MeTL Group in Tanzania, has previously been on two FORBES AFRICA covers – in 2013 and 2015. In this new decade, he is eyeing a much bigger chunk of African business.



JUST BACK IN DUBAI AFTER A WHIRLWIND trip dropping off his 18-year-old daughter at the School of Foreign Service at his alma mater, Georgetown University in Washington DC, the 46-year-old Tanzanian businessman, known in the hallowed corridors of the continent’s elite as “Africa’s youngest billionaire”, is more emotional than jet-lagged.



“I had to let go of her, you know, but I’m going to visit DC more often,” says Mohammed Dewji.



He could be speaking for himself too. In FORBES AFRICA’s July 2013 cover, he had said he puts in 100 hours a week growing MeTL into a pan-African conglomerate.



Today, he admits to slowing down “a little bit” – after his headline-grabbing kidnapping incident in 2018 that gave him a new lease on life and made him veer towards philanthropy and impact investing a lot more than before, he says.



But this has in no way decelerated his ambitions to conquer more markets and more milestones.



The astute, hard-nosed businessman running Tanzania’s MeTL Group, operating in areas as diverse as food, agriculture, textiles, trading, energy, financial services, real estate, logistics, and distribution, has a vision for his company that covers every commerce and commodity on the African map.



“My problem is my mind, it runs like a train. I’m trying to slow it down. But I’m not working 100 hours a week anymore; I work 80 hours a week,” he laughs. “I’m still passionate about work, I just cannot have an idle mind.”



The entire MeTL Group, he says, is on course for a targeted revenue this year of about $2 billion. The group had its genesis in the early 1970s as a modest trading house; his father Gulam Dewji, in a few years, turned it into a flourishing import-export business.



Today, the younger Dewji is talking about buying an island with a landing strip “very soon” and venturing into the hospitality business. A half-hour interview with Dewji and he has touched every business there is: his renewed investments in tea, carbonated drinks, macadamia, cashews, textiles&#8230; the list is endless.



But there is the reason for him to feel bullish. With the country’s new President, Samia Suluhu Hassan, taking over early this year following the death of President John Magufuli, Tanzania is waking up to a new vision and positive outlook, hoping to join the continent’s economic giants Nigeria, South Africa, Kenya, and Ghana.



“The new president is so business-friendly, investment-friendly, and FDI-friendly, she is doing good for Tanzania,” says Dewji.



“I have promised her that in the next five years, I’ll employ 100,000. Tanzania is one of the fastest-growing countries in Africa. I am going to continue investing more into the country and of course, in the region.”



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Dewji has his ear to the ground and is well-attuned to the purchasing power of consumers in his target markets in East and Central Africa.



“When I got out of university in Georgetown in 1998-1999, the per capita income in Tanzania was $300. So I was like, ‘okay, how do I become a rich man?’ Today, the per capita income is over $1,000. From the time you wake up in the morning, to the time you sleep, I need to dig deep into your pockets to at least take 70% of your purchasing power, right?” he explains simply.



“So you wake up in the morning, there is tea, sugar, maize flour, carbonated drinks, water; there’s a bicycle, there’s a motorcycle, there’s garments etc etc, So I have been able to just fight to enter. And I’ve been competing with Unilever and Procter &amp; Gamble, and Coca-Cola. I believe that in the next maybe four or five years, my carbonated drinks business, which I am expanding, will be at least over a billion dollars in terms of valuation in East and Central Africa.”



Dewji has big plans in Rwanda.



“I told President Paul Kagame that I was going to invest $50 million. And I’m going to put in an edible oil refinery and a soap plant, I’m going to put in wheat milling, I’m going to put in maize milling, I am going to put petroleum, we’re putting carbonated soft drinks. And they have been amazing. They are punching above their weight. You are welcomed like a king in Rwanda,” says the man, also known to his family and friends as ‘Mo’.



Agriculture is a mainstay business, and in 2022, Dewji says he will be the single largest sisal producer in the world. In addition, he is converting his tea business to organic tea.



“I’m going to invest another $50 million into planting a couple of thousand hectares of new hybrid tea that I can export, and also make more tea locally. I am looking at macadamia in a big way; we’ve invested in Mozambique in the maize milling business, in the cashew processing business. And in textiles, you know that I am one of the largest. If you were to visit my factory, it’s 3,800 people spinning, weaving, processing, dyeing, printing&#8230; For now, I want to also go into denim. We need to create more jobs,” he reels off breathlessly.



Dewji was in Iraq too recently and found a big gap in FMCG – “businesses that I know already”.



In the last few years, he has also found the time to part-own a football club, Simba SC, and is channeling more funds into it.



“And now, we [are among] the top 15 clubs in Africa. We have had back-to-back leagues, and I have invested $20 million. It’s just like having a plane or a yacht; you bleed money. But I just love the club and am so emotional about it.”



In 2015, Dewji also created his eponymous foundation educating underprivileged children right up to the university level in Tanzania, he says. As Tanzania’s only billionaire, he also signed the Giving Pledge in 2016, promising to donate at least half his fortune to philanthropic causes.



“Bill Gates convinced me and I signed the Giving Pledge and it has been amazing. And then, of course, the worst the part was my kidnapping in 2018.”



Kidnapped at gunpoint in Dar es Salaam, the Tanzanian capital, in October 2018, outside his gym at 5 AM, Dewji was released after nine days.



“I went through a near-death experience; they basically stripped me and blindfolded me, and I was in a room with two people, without moving for all those days,” he recalls.



It gave him a new life-altering perspective.



“I think by the age of 50, I want my kids to get a little older, and I just want to step down and do philanthropy, because it gives me a lot of satisfaction. When we run businesses, we invest and we want the maximum per dollar, right? So I look at philanthropy the same way; that you spend that dollar or the $100 or $100 million that you want to put to have maximum impact, and I’m going to focus on that!&#8221;

Final Press Release

Get, Set, Mo! $1.6 Billion And Counting

On Thursday, South African President Cyril Ramaphosa appointed Tanzanian businessman and MeTL Group Chief Executive Mohammed Dewji as one of his advisors on investment issues. Dewji will sit on the investment advisory council for a period of three years.&nbsp;



MeTL, one of Tanzania&#8217;s largest companies, provides logistic services and is active in textile manufacturing, flour milling, beverages and edible oils in eastern, southern and central Africa, and aims to expand in more African markets.



As per a statement released by MeTL, Dewji will be responsible for the development and implementation of strategies and programs to attract and retain domestic and foreign direct investment to South Africa. “The appointment takes into consideration the role that Mo Dewji has played through his investments in a number of countries in Africa where his companies have created a lot of jobs,” reads the statement. Dewji, better known as &#8216;Mo&#8217;, who has been MeTL CEO for over two decades now, told FORBES AFRICA that he is both honored and humbled to accept Ramaphosa&#8217;s appointment on the advisory council in South Africa.



“As the second-largest economy on the continent, South Africa has impressive industrial, geographic and technological potential. I look forward to joining economic experts from across the continent as we work to strengthen South Africa’s investment environment and spur economic development across the region,” he said.&nbsp;&#8220;I will share insights on investment challenges and solutions to help guide South Africa&#8217;s indigenous business sector.&#8221;&nbsp;



Dewji&#8217;s estimated net worth is $1.6 billion, according to&nbsp;Forbes, and he is Africa&#8217;s youngest billionaire.&nbsp;

TANZANIA-KENYA-KIDNAPPING

Tanzanian Billionaire To Share Insights With South Africa On Investment

Tanzanian billionaire entrepreneur Mohammed Dewji, who was abducted by unidentified kidnappers on October 11 in Dar es Salaam, has been released and has returned home safe.
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In a statement released by MeTL group at 3.15AM today, the prominent businessman says: “I thank Allah that I have returned home safely, I thank all my fellow Tanzanians and everyone around the world for their prayers. I thank the authorities of Tanzania, including the Police Force for working for my safe return.”
The Tanzanian police have also released a video in which Dewji, dressed in a t-shirt and who looks visibly shaken and worn out, thanks his supporters.
Said a source who works closely with Dewji to FORBES AFRICA: “He was released in the middle of Dar es Salaam around 3AM today, unharmed, after which he ran to the nearest security guards who dropped him off home. He does not know who his abductors were. He was only taken about 20 minutes away from the city center, so he has been in Dar es Salaam since the abduction. He has no visible bodily harm with the exception of marks from the handcuffs.” 
She also revealed that the abductors wanted ransom but let him go on account of the media hype around the kidnapping.
Dewji was on his way to a gym session at a luxury hotel in Oyster Bay, Dar es Salaam, in the early hours of October 11, when he was kidnapped by the masked gunmen.
Dewji’s family had earlier offered 1 billion Tanzanian Shillings ($436,674) to anyone who could help them find him. 
Dewji, popularly known as “Mo” in Tanzania, is the CEO of MeTL active in textile manufacturing, flour milling, beverages and edible oils in eastern, southern and central Africa. He is also the main sponsor of football club Simba. 
Dewji was featured on the cover of FORBES AFRICA in July 2013 and was named FORBES AFRICA’s Person of The Year in 2016. The 43-year-old single-handedly turned his father’s trading business into Tanzania’s largest import-export group.
Dewji’s personal networth is $1.5 billion, according to the Africa billionaires list released by FORBES earlier this year. He is also Africa’s youngest billionaire.
Dewji’s office has said it will release a personal address by Dewji “once he is settled”.

Abducted Tanzanian Billionaire Mo Dewji Returns Home

Tanzanian entrepreneur Mohammed Dewji was abducted on Thursday morning on his way to a gym session at a luxury hotel in Oyster Bay, Dar es Salaam. 

According to reports emerging, masked gunmen in two cars ambushed the prominent businessman as he walked into the exclusive Colosseum Hotel and Fitness Club, where he is a member.
Three people have been arrested in connection with the incident and two of the abductors are believed to be foreign nationals, says a BBC report.
A Reuters report quotes Dar es Salaam regional commissioner Paul Makonda as saying the businessman was kidnapped by two men as he entered the hotel.
“They fired a gun and then they opened the gate,” Makonda said, adding that security personnel had started a search for Dewji.
Featured as a FORBES AFRICA cover in July 2013 and as FORBES AFRICA’s Person of The Year in 2016, the 43-year-old single-handedly turned his father’s trading business into Tanzania’s largest import-export group.
<img decoding="async" loading="lazy" class="size-medium wp-image-37430 alignright" src="https://www.forbesafrica.com/wp-content/uploads/2018/10/use-200x300.jpg" alt="" width="200" height="300" srcset="https://cms.forbesafrica.com/wp-content/uploads/2018/10/use-200x300.jpg 200w, https://cms.forbesafrica.com/wp-content/uploads/2018/10/use-300x449.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2018/10/use-600x899.jpg 600w, https://cms.forbesafrica.com/wp-content/uploads/2018/10/use-768x1151.jpg 768w, https://cms.forbesafrica.com/wp-content/uploads/2018/10/use-684x1024.jpg 684w, https://cms.forbesafrica.com/wp-content/uploads/2018/10/use.jpg 1367w" sizes="(max-width: 200px) 100vw, 200px" />
“Slowly, slowly, I am planning to take on the whole continent. I am very bullish,” he told FORBES AFRICA.
<a href="http://www.forbesafrica.com/focus/2013/07/01/1-3-billion-tsar-dar/" target="_blank" rel="noopener">READ MORE: The $1.3 billion TSAR of Dar</a>
Dewji is the CEO of MeTL active in textile manufacturing, flour milling, beverages and edible oils in eastern, southern and central Africa. He is also the main sponsor of football club Simba.
In September, he met with FORBES AFRICA editor Methil Renuka to talk about plans to expand his business into the rest of the continent.
“It was a brief meeting and he had breathlessly related his business plans for the next two years; the new industries in his pipeline, and his desire to develop Tanzania with every new technology and product on the market. He emphasized the value he places on Africa’s human capital, the role of the youth to steer the continent’s bright future, as he has done,” says Renuka.
News about the kidnapping has sent shockwaves on social media and across Africa.
According to FORBES’ Africa Billionaires list released earlier this year, Dewji is worth $1.5 billion.
Update: Family issues reward after Africa’s youngest billionaire goes missing 
The family of billionaire Mohammed Dewji has issued a reward for anyone with information on his whereabouts. 
Dewji’s family has offered 1 billion Tanzanian Shillings ($436,674) to anyone who can help them find the president of the MeTL Group. 
The Tanzanian entrepreneur was abducted last month on his way to a gym session at a luxury hotel in Oyster Bay in Dar es Salaam. 
Azim Dewji, a family spokesperson, said in a statement: “We would also like to show our sincere gratitude to everyone for their tremendous outpouring of love and support that we have received in the wake of such adversity. We urge you to continue keeping MO in your prayers as our nation continues the search for him.” 
Dewji was featured on the cover of FORBES AFRICA in July 2013 and was named FORBES AFRICA’s Person of The Year in 2016. The 43-year-old single-handedly turned his father’s trading business into Tanzania’s largest import-export group. 
Dewji’s personal networth is $1.5 billion, according to the Africa billionaires list released by FORBES earlier this year. He is also Africa’s youngest billionaire.
Read the Family&#8217;s Public notice here<a href="https://www.forbesafrica.com/wp-content/uploads/2018/10/Public-Notice-Dewji-Spokesperson-15-October-2018.pdf">:Public-Notice-Dewji-Spokesperson-15-October-2018</a>

CTP5527

Update: Family issues reward after Africa’s youngest billionaire goes missing

African Billionaire Fortunes Rise

Jokate Mwegelo has more followers than AKA and Bonang Matheba put together. She inspires girls from Angola to Zimbabwe without even trying. For an entrepreneur in a Tanzanian town, she has a celeb-style social media following.
“You are such a down-to-earth and inspirational queen. Your hard work and humility have shown me that there is hope for me no matter what life throws at me,” writes one of her 2.5 million followers on Instagram.
It’s been a long road to here for 30-year-old Mwegelo. Her journey began in 2006 when taking a gap year after high school.
To pass time, Mwagelo volunteered for the United Nations and entered the Miss Tanzania contest.
“I was extremely shy and didn’t want to wear short things but was very confident in my ability to speak in public which kind of propelled me to the finals,” says Mwegelo.
She wasn’t crowned queen, but left an impression, which ushered in opportunities for acting; her debut was a role in a movie called Fake Pastors. The movie’s success was genuine.
“This was at a time when the movie industry was becoming more commercialized in Tanzania. So it was among the first movies to do very well commercially and the promotion was huge, although the pay for us actors was little.”
It paved way for more roles and earned her two awards at the Zanzibar International Film Festival and a stint as a musician collaborating with the likes of Nigerian multiple award-winning hip-hop star Ice Prince.
<a href="http://www.forbesafrica.com/life/2017/06/15/powerhouse-changing-world/" target="_blank" rel="noopener noreferrer">Priyanka Chopra: The Powerhouse Changing The World</a>
Although supportive of her extra-curricular achievements, her family encouraged her to stick to the plan and to go to university after the gap year.
“My parents were civil servants and very strict and valued education. In primary school, I remember my dad would forget to pick me up. Sometimes I would be the last child to leave school and even walk four to five kilometers home after 6PM,” she says.
In the end, Mwegelo listened to her parents’ advice. She graduated in Political Science and Philosophy at the University of Dar es Salaam. It wasn’t enough to fulfil the deep void she felt, six months into her post-graduation studies. Something was seriously amiss.
“As a former beauty queen, actress, media personality and fashion enthusiast, I felt I could do so much more with my image and for the industry… I hated that in entertainment, sometimes you are at the mercy of the people who may give you a job…&#8221;
<blockquote>&#8220;I felt like we needed a female billionaire. Many industries are male-dominated yet females are the main users. I want to be a billionaire.”</blockquote>
It took soul-searching, research and endless hours at a business incubating program. Her interest in fashion was heightened and her successful stints in the entertainment industry earned her precious contacts. She saw a ripe opportunity to start a business.
Five years ago, Mwegelo used her savings to found Kidoti Company, a lifestyle brand.
“I have a mole or beauty spot on my face and some people call it kidoti so that’s how I came up with the name of the company.”
She started designing clothes for popular artists, and then received a soft loan from Africa’s youngest billionaire, Tanzanian <a href="https://www.forbesafrica.com/people/mohammed-dewji/" target="_blank" rel="noopener noreferrer">Mohamed Dewji</a>. It changed everything. He gave her items from his company to sell from which she bought her first van.
“When we rolled out our first line of products which were hair extensions, we had such a successful media run and penetration in the market. A lady from an advertising firm called me saying my brand was the most innovative in the market at that time and she wanted to know how I did it. I was ecstatic,” she says.
Kidoti designs and manufactures synthetic hair extensions, sandals and bags.
“So far we have managed to roll out around 60,000 hair pieces in the market with prospects of doing tenfold better once we establish our own factory in the region,” she says.
To realize this, they partnered with China’s Rainbow Shell Craft.
“We were simply looking for someone to help produce our goods… No one in Tanzania was ready to invest in us and our dream. So we had to go to the source of all these factories… Partnering with the Chinese is hectic, language and cultural barriers were [business threatening]. However, it was such an amazing time. We learned a lot from each other especially about values that are vital to sustaining an international bilateral agreement,” says Mwegelo.
The company promises to be a big success but for Mwegelo, it doesn’t end here. She says giving back is a key part of her life.
She launched ‘Be Kidotified’, a campaign which empowers young girls by building sports facilities in public schools, and through education and entrepreneurship. She also launched ‘Msusi Wao’, translated ‘their hairstylist’, which connects hair dressers, financiers and customers.
Africa certainly needs more female billionaires. Given her feisty zeal, hopefully, Mwegelo will one day be among the many to make it.
– <a href="https://www.forbesafrica.com/people30/jokate-mwegelo/" target="_blank" rel="noopener noreferrer">Mwegelo is one of the 30 under 30 class of 2017 in the June edition of </a>FORBES AFRICA.

Millions Online And In Her Designer Pockets

If you have travelled across Africa, you will attest that there is a war between optimism and pessimism. If you look closely, there is a high level of pessimism on the continent. Africans are people who believe in fate; often subject to our situations, than our situations subject to us.
There needs to be a balance between optimism and pessimism, but not so that you only get realism. If this world only had realists, humanity would not have advanced. Realists base their judgments mainly on what has already been proven.
Optimists tend to have too much energy, particularly in the early stages of conceiving an idea, and overlook what could go south. The key here is to realize when your vision does not cost you anything; if so, you are day dreaming.
I will admit, this world was and is built mostly by optimists, the ones who saw something when everyone else saw nothing. This is important because if you can see the invisible, you can do the impossible.
Nevertheless, realists, despite sometimes being negative,  have anchored our society and are often our voice of reason.
As an entrepreneur, you will realize that potential investors are your voice of reason, particularly banks. When you, as an entrepreneur, approach investors excitedly about your business idea, they have a way of making you get in touch with reality by viewing your presentation with x-ray goggles.
I want to touch on the pessimistic bias among some African entrepreneurs, and how we can both confront it and conquer it. It is also important to mention that we have a large number of optimistic entrepreneurs on the continent, especially since Africa is the latest economic frontier for major growth, following on from China and India.
Some might ask whether this pessimistic behavior is part of the nature versus nurture debate. You might notice that a few African entrepreneurs settle for mediocracy, while our Asian, American and European counterparts strive to be the best.
Could it be that you cannot dream to rise above what you are exposed to? Entrepreneurs around the world may have more role models than we do, but we are as capable as any of them.
My concern is that the pessimism is blocking us; we need to stop it once and for all. Let’s follow the example set by some of the shining African stars in business, such as Folorunsho Alakija, Aliko Dangote, Elon Musk, and Mohammed Dewji, among others.
As we embrace optimism, we need to also be careful of blind optimism. You cannot only consider the upside without having counter measures to still succeed if your original plans do not work.
Therefore, a major dosage of optimism, mixed with a dash of realism, is necessary for any African entrepreneur. There is no place for pessimism.
There is a saying I am fond of: while the optimist was arguing that the glass was half full and the pessimist was saying it was half empty, the entrepreneur sold the glass.
So, what needs to be done? We must make sure we use the right metrics to measure our business. This will make it easier to achieve the desired results, not leaving anything to luck or fate. We need to be persistent and implement the right strategies until things start to happen.
Most importantly, African entrepreneurs need to understand that victories don’t come by accident.

mohammed-dewji

See The African Glass As Half Full

Two sharp jabs of failure – one on a golf course and another during a telephone call in New York – helped make Mohammed Dewji the rampant African entrepreneur that he is.
The first came on a golf course in the United States (US) when he realized he was not going to be the next Tiger Woods. Dewji had a handicap of three when he was still at school; his father spotted this and enrolled him in the prestigious Arnold Palmer Golf Academy in Orlando, Florida.
“I won the regional competitions, but when we got to the national competitions I saw younger players hitting the ball further and straighter than me and I decided I wasn’t going to make it,” says Dewji.
<div id="attachment_27856" style="width: 694px" class="wp-caption alignnone"><img aria-describedby="caption-attachment-27856" decoding="async" loading="lazy" class="size-large wp-image-27856" src="http://www.forbesafrica.com/wp-content/uploads/2017/05/CTP5497-684x1024.jpg" alt="" width="684" height="1024" srcset="https://cms.forbesafrica.com/wp-content/uploads/2017/05/CTP5497-684x1024.jpg 684w, https://cms.forbesafrica.com/wp-content/uploads/2017/05/CTP5497-300x449.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2017/05/CTP5497-600x899.jpg 600w, https://cms.forbesafrica.com/wp-content/uploads/2017/05/CTP5497-200x300.jpg 200w, https://cms.forbesafrica.com/wp-content/uploads/2017/05/CTP5497.jpg 683w" sizes="(max-width: 684px) 100vw, 684px" />Mohammed Dewji</div>
Instead he went to study theology in Georgetown University – an alma mater of former US president Bill Clinton.
“While other students tried to stay awake through discussions of exchange rates, Dewji would stay after class to talk about how the readings might pertain to the Tanzanian shilling, and how Tanzania could address its economic challenges. Even at the age of 20 or so, he was thinking about how to improve life in his country,” recalls Pietra Rivoli, Deputy Dean of the university’s school of business, who taught Dewji international finance.
The second stab of failure, that proved a prod towards the road home to Africa, came during a telephone call from New York to his father back in Dar es Salaam. By this time, Dewji had a job on Wall Street.
“I asked my father for money to buy a suit. He said if I couldn’t afford a suit it was time for me to come home and work for him!” chuckles Dewji.
The return came in 1999 to the family trading house that his grandmother founded, in the mud and sand family home, in the poor town of Singida, in central Tanzania. This is the humble home where Dewji was born and was very lucky to survive the delivery.
“My mother and I almost died because I had the umbilical cord wrapped around my neck,” Dewji told FORBES AFRICA in a cover story in 2013.
Dewji’s father, Gulam Dewji, had built the family business into a prosperous import and export operation called MeTL. Fresh from the US, Dewji learned the ropes studiously and his father handed him the reins and a $1-million loan, with a promotion to CEO, at the age of 29. He set to work transforming MeTL into a pan-African conglomerate with operations in Tanzania, Uganda, Malawi, Zambia and Mozambique that clocked up $1.4 billion in revenue. He bought up loss-making government textile and edible oil plants, leftovers from the country’s great socialist industrial plans, and turned them around. He now owns the biggest edible oil refinery in Africa and runs a diversified group that distributes and manufactures everything from soap to fruit juice.
A snapshot of the shrewd deals of Dewji is the purchase of his sisal processing plant. At the time, it was running at break even with prices of around $300 a ton for sisal that is used to make everything from ropes to coffee bags. Dewji reckoned his production costs were going to go up from $300 to around $700, but also had an idea that prices too were also going to rise. So they did, to $2,100, so now MeTL is exporting 8,000 ton a year at a handsome profit.
It is this kind of instinct that has led MeTL into the competitive fuel market in Tanzania. In a mere three and a half years of operation, the company has become one of the country’s top three suppliers.
It is all part of the Dewji plan to set up in Kenya, Rwanda, Madagascar, Ethiopia, Burundi, Ghana and Nigeria by 2022. A move that he believes will increase his workforce from 24,000 – about 5% of Tanzania’s formal employment – to 100,000. This will translate into revenue of $5 billion for a group that Dewji owns 75% of. It could propel him towards his goal of becoming Africa’s richest man.
With such a sharp, shrewd eye for business, many could ask why Dewji is willing to risk a spectacular defeat by going toe-to-toe with one of the world’s best known names – Coca Cola. Taking on the giant of the fizzy drink business has proved the graveyard of many a hard-nosed billionaire entrepreneur: including British tycoon Richard Branson whose Virgin Cola was counted out in the first round.
Dewji has been in the soft drink and juice business for a while and has the machinery for mass production.
When, a couple of years ago, he launched his cheekily named Mo Cola in Tanzania – his friends call him Mo –  Coca Cola pricked up its ears in a market where it holds 96%. Dewji claims Coca Cola offered to buy him out and he refused.
“My dream is to have a drink brand that is bought across the whole of Africa,” says Dewji.
The fizzy drink war in Tanzania is slow going. Dewji turns out 12 million bottles a month at his three bottling lines in Dar es Salaam and yet has managed to capture a mere 3.5% of the market. Not that it worries this all-or-nothing entrepreneur.
“Once I can get to 15%, I will start making money,” he says.
Away from business, Dewji gives $500,000 every year to help the poor in his hometown of Singida.
“He’s very popular and a huge inspiration to many young people,” says Salim Kikeke, the BBC correspondent in Dar es Salaam.
In the future, he hopes to channel $100 million of his fortune to help others.
“Life is very short. I don’t want to die with all this money,” he says.
When FORBES AFRICA put Tanzania’s richest man on our cover in July 2013, many people asked who he was. In the next decade, fewer and fewer people are likely to ask the same question about the humble entrepreneur who could very well become Africa’s richest man.

The All-Or-Nothing  World Of Mo

Africa billionaires are lining up to put their money where their mouth is in the fight against Ebola.
At least five FORBES AFRICA cover millionaires are putting up to $50 million to fight the disease. It’s being seen as Africa solving its
own problems.
The millionaires include: Africa’s richest man, Aliko Dangote of Dangote Group; Strive Masiyiwa, the Founder and Chairman of global telecommunications group Econet Wireless; Patrice Motsepe, the Founder and Executive Chairman of African Rainbow Minerals; Jim Ovia, Chairman and Co-Founder of Zenith Bank and Mohammed Dewji, the CEO of Mohammed Enterprises Tanzania Limited.
The fund, called the Business-to-Rescue Fund, was launched on November 8  at the African Union (AU) headquarters in Addis Ababa, the first meeting between the AU and the Africa’s private sector.
“Africa is becoming conscious of synergies that exist between entrepreneurship and development and Econet Wireless Group has been involved in the fight against Ebola as early as April,” says Masiyiwa.
Masiyiwa said business was affected by everything that threatens life in the African economy.
“Our focus is the economy and well-being of our generation. The African people will not allow Ebola to persist like the HIV/Aids pandemic.”
Kola Karim, the Managing Director and CEO of Shoreline Energy International, says leading billionaires have set up a benchmark fund of between $30 million to $50 million.
“It’s unfortunate that the Ebola has caused this much pain without a quick response both from governments and businesses. It is the responsibility of the governments and the private sector to make interventions when serious problems like Ebola attack the region,” says Karim.
Political analyst at the University of Johannesburg’s Centre for the Study of Democracy, Gideon Chitanga, says entrepreneurs are playing a role of corporate social responsibility.
“Africa has seen a surge in the number of billionaires in the past decade and it is time that these billionaires start giving back to communities where they are generating their wealth from,” says Chitanga.

Forbes Millionaires  Shell Out  To Stop Ebola

The test-tube sized bottles go into the piping machine. After being heated, they’re blown into shape and then filled with the carbonated soda. Out on the other side pops the brown flavored drink, Mo Cola. It hopes to compete with industry heavyweight Coca-Cola. Good luck.
Coca-Cola, ranked third on FORBES’ list of the most powerful brands in the world, is a force to be reckoned with. The company owns 40% of the market share in Tanzania and will attack any company that tries to take the smallest percentage away.
Here in Dar es Salaam, the rivalry for the best carbonated drink is fought out between Coca Cola and Pepsi. But, Mohammed Dewji, the CEO of the MeTL Group, is expanding his billion-dollar empire worth $1.2 billion on the FORBES rich list.
MeTL has invested more than $48 million into the drink called MO. It is available in a variety of flavors including orange, mango, lemon, malt and cola.
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Although Coca-Cola has managed to shut down many of its competitors, is Mo-Cola something they should be worried about?
“Whether they are nervous or not, I don’t know. But I tell you something, I don’t have much to lose, if anything they have market share to lose; I have zero market share. The only thing that can happen is I’ll go up; right?” says Dewji.
But he is not the first to go up against the industry giant. The list is long: Afri-Cola, Qibla Cola, Zam Zam Cola, Kola Real and, Coca-Cola’s biggest rival, Pepsi.
In 1994, Richard Branson launched Virgin Cola. In an interview with the Wall Street Journal he said he thought Virgin Cola was going to become the number one brand in the world. They had the right resources and the right people, so what went wrong?
“We decided to take on the might of Coca-Cola. We had a great brand we had a great product [and] it tasted better than Coke. We launched in the United Kingdom, we were outselling Coke, we were outselling Pepsi and for one wonderful year we had dreams of Virgin Cola being the number one brand on everyone’s lips when they wanted to buy a soft drink,” says Branson.
Unfortunately, Branson would never see that dream come true. Someone in Atlanta warned the then president of Coca-Cola, Roberto Crispulo Goizueta, of the Brit who was becoming a problem.
“Soon every retailer we were in, we found Virgin Cola disappearing from the shelves,” says Branson.
And just like that Virgin Cola was history.
This history doesn’t worry Dewji. He took 35% of the detergent market share from Proctor and Gamble. Fast growth in the edible oils sector saw them dominate 60% of the market share, beating Unilever.
“I’m not saying that brand consciousness doesn’t exist, but I believe that price consciousness is very important. I think that if I give a good product at the right price I can repeat the stories like I’ve done with my edible oil and soap and detergent powder,” he says.
So let’s say Dewji gains market share, ruffling a few white and red feathers. Then, Coke offers Mo-Cola a deal he cannot refuse. Will Dewji sell?
“I’m yet to sell a business. At the end of the day, I’m not emotionally attached to companies, I’m attached to values so anything at a right price, at my price, why not? I would sell any business,” he says.
But Dewji’s mind is far from failure. He’s banking on the MeTL Group’s vast distribution network of more than 100 depots in Tanzania and 2000 transportation vehicles that deliver, door to door, deliveries for many of their products, which include everything from detergents to tooth picks, bubblegum and pens.
“My strategy is to be able to make it affordable to the normal person on the street. I’m not saying I’m going to play the price strategy but this is going to be a surprise for everyone; whether I will sell the same milliliters as they will we don’t know, whether I will sell more for the same price we don’t know or whether I will sell 50ml at a much less price, I don’t know.”
MeTL is in 10 African countries: Tanzania, Uganda, Kenya, Rwanda, Burundi, Eastern Congo, South Sudan, Malawi, Mozambique and Ethiopia. The group also trades internationally.
Within the year, Dewji hopes to snatch 10% of the market share from Tanzania’s Coca-Cola plant. Only time will tell if Mo-Cola will rival Coca-Cola or be slaughtered like Virgin Cola.

Oh Mo! Here Comes A New Cola

What most entrepreneurs don’t achieve in a lifetime, he did in just over a decade. Mohammed Dewji single-handedly turned his father’s trading business into Tanzania’s largest import-export group. He grew Mohammed Enterprises Tanzania (MeTL) 30-fold and increased revenues from $30 million to $1.1 billion, by diversifying into everything from cement and real estate to energy and mobile telephony. The man claims to be worth at least $1.3 billion; as the company is not listed, it is difficult to make an independent estimate.
It’s not surprising that many have a hard time imagining the humble beginnings of Dewji. Legend has it that his family, who stem from Gujarat state in western India, were blown in a dhow across the Indian Ocean, landing in Zanzibar with very little. They moved south and his grandmother opened a small trading shop out of their home in Singida, a poverty-stricken town in central Tanzania. In this simple house, built from sand and mud, Dewji was born with the help of a midwife from around the corner.
“That wasn’t very smart. My mother and I almost died because I had the umbilical cord wrapped around my neck,” he says.
His father, Gulam Dewji—who had, by the mid-1970s, turned his mother’s shop into a flourishing import-export business— was able to send his six children to good schools. First, in Tanzania’s third-largest city, Arusha, later in the capital Dar es Salam; in their free time, Dewji and his siblings played tennis and golf.
“My father spent a lot of money educating us. He also believed sport creates discipline. He didn’t want us to just play a sport for fun. He wanted us to push ourselves. We probably have a thousand trophies at home that we won,” he says.
Until this day, there is almost nothing Dewji undertakes as a hobby. He either aims for success, or doesn’t bother. And so, he plows millions of dollars into Tanzania’s national soccer team, the Taifa Stars, instead of being content watching the odd game or kicking around a ball on a Sunday.
“I have no moderation. My wife always complains. She says, ‘Mohammed, why don’t you do things in the middle?’ It’s either very much or nothing at all,” he says.
His favorite sport has always been golf. Dewji spent many afternoons on Dar es Salaam’s golf course, not only because he was good at it, he had a three handicap, but also because he realized, from early on, that many high-profile business deals are concluded on the world’s 18-hole courses.
“I already liked to network as a very young guy. I was told that the golf course is a good place to meet important people. So I started playing golf. At one time, I even wanted to become a golf professional,” he says.
When his father saw that his son showed potential, he enrolled him at the legendary Arnold Palmer Golf Academy in Orlando, Florida, where Dewji also attended Saddlebrook High School. A few years later, when it became clear that Dewji wasn’t going to make the cut as a professional golfer, he decided to study international business and finance with a minor in theology at Georgetown University, an elite tertiary institution in Washington D.C. The University has a long list of alumni: former American President Bill Clinton; former Philippines President Gloria Arroyo and Jordan’s King Abdullah.
During his time at Georgetown, Dewji learned what he says were key lessons in leadership.
“Georgetown really molded me. It took me a step forward. I understood that you need to be dreaming, but not daydreaming. You need to try to dream a reality. Then you have vision,” he says.
Pietra Rivoli, deputy dean of Georgetown University’s school of business, who taught Dewji international finance, remembers him as a student with boundless energy.
“While other students tried to stay awake through discussions of exchange rates, Mohammed would stay after class to talk about how the readings might pertain to the Tanzanian shilling, and how Tanzania could address its economic challenges. Even at the age of 20, or so, he was thinking about how to improve life in his country,” says Rivoli.
Dewji never questioned whether he should return to Africa, after graduating in 1998. He joined his father’s business, which had by then become a million dollar trade and transport group, as chief financial controller. Five years later, at the age of 29, he was promoted to managing director, after expanding his father’s business swiftly.
“I went into manufacturing and value-addition. I built a distribution system and created branches,” he says.
Today, MeTL Group is buying and selling more than 200 commodities in east, central and southern Africa, from sugar to rice, salt, fertilizer, second-hand clothing, motorcycles, bubblegum, yeast and ballpoint pens. The group also exports 50 of its own brands, taking advantage of the fact that Tanzania borders eight countries.
“The goods that I am mainly dealing in are FMCGs [fast moving consumable goods]. It’s goods that touch people’s lives, that are needed by the common man,” he says.
The distribution of FMCGs is not easy in a vast country such as Tanzania, which measures one million square kilometers and where 80% of the population lives in far-flung villages. But with more than 100 trade outlets countrywide, MeTL Group has managed to undercut multi-national giants such as Unilever and drive them from the market.
“I have a big basket of goods. I have warehousing and logistics. I have over a thousand trucks. It’s all complimenting each other. It’s very difficult for people to come from the outside and compete with me,” says Dewji.
He invests in whatever sector he sees opportunity and growth potential. Or to say it differently: the only two industries Dewji is not involved in are beer and tobacco.
Agriculture is another key sector for MeTL Group, with 50,000 hectares of arable land, it is the largest private landowner. The company employs 24,000 people, making it the country’s biggest employer. Dewji’s sisal farms, tea gardens and cashew fields are good money makers. Nearly all the cashew kernels are shipped to the United States.
Always thinking two steps ahead, Dewji has been planning how to profit from his land, as Dar es Salaam, a city of 4.4 million people, grows quickly. He is turning a 17,000 acre plot, which he bought cheaply several years ago, 25 kilometers outside the capital, into a dry-port with an internal container depot. A railway connection will feed into Dar es Salaam’s massive harbor, which is slowly, but surely, running out of space. It will, of course, also generate huge profits.
Since MeTL Group already contributes 3.5% of Tanzania’s GDP, according to Dewji, it is fast outgrowing national boundaries.
“If you compare, for example, Tata and the MeTL Group, we are like Mickey Mouse. But if you look at their contribution to India, vis-à-vis my contribution to Tanzania, mine is bigger. You end up competing with everybody in your own country, and I don’t think that’s healthy. It’s a risk area. It’s a good time for us to replicate what we are doing in Tanzania in other countries,” he says.
A workaholic at heart, Dewji rarely thinks small.
“Slowly, slowly, I am planning to take on the whole continent. I am very bullish,” he says.
His five-year plan is to turn MeTL Group into a $5 billion empire.
“We have to constantly revisit our visions, because we are outgrowing them so quickly. Who would have thought we could turn our business from $30 million to $1.1 billion in only 12 years? I believe that by 2018, we will be a $5 billion business. Easy. It’s a no-brainer. If you look at the business we are in and the growth potential that there is, it’s amazing. My philosophy as a businessman is not to be satisfied with what I have got, but to always work harder to achieve more,” he says.
The MeTL Group, with Dewji at the helm, has expanded so drastically that it has outgrown the coffers of Tanzania’s banks. Dewji has found a solution. He goes to one of the continent’s powerhouses, South Africa, to finance new ventures. Most recently, he secured a $100 million syndicated loan through a grouping of banks.
“If I think of a top African businessman, Mohammed comes to mind. He works very long hours, is always on the move, has an eye for opportunity and a very good business sense. He is levelheaded and pays extremely close attention to detail,” says Helmut Engelbrecht, head of investment banking in Africa at Standard Bank, one of the financial institutions working with the MeTL Group.
Every venture Dewji pursues, links closely into his country’s national policy. When Tanzania’s government launched a national strategy for economic growth and poverty reduction in 2005, that was geared toward entrepreneurship, Dewji saw opportunity.
“I bought a lot of sick industries, including soap production, grain milling, rice and sugar blending. I also went into the edible oil business and the textile industry,” he says.
He first expanded MeTL Group’s edible oil refining capacity from 60 to 600 tons. This year, Dewji almost quadrupled the business when he purchased an additional 1,650 ton refinery, increasing his output to 2,250 tons of edible oil. It comes as little surprise that he has caught the attention of some of Africa’s wealthiest investors.
“I am being approached by many big boys, by multi-national companies that want to partner with me or buy me out. But I am not ready to sell yet. I can see so much more opportunity for growth. I don’t want to be paid based on what I am earning today, because I can see the tremendous potential. I am always looking five to 10 years ahead,” he says.
Another ailing sector Dewji tried to resuscitate is Tanzania’s textile industry. Knowing that the east African nation is the continent’s third largest cotton producer, he decided to buy and refurbish four run-down mills: three in Tanzania and one in Mozambique. His next steps will be into Zambia and Malawi, he says, considering Ethiopia as a potential fifth standpoint.
“We were quite lucky. Tanzania’s previous, socialist government had invested hundreds of millions of dollars in infrastructure to build textile mills. But under socialism everything collapsed. So we were able to acquire these industries very cheaply. Obviously the machinery was all run-down, the technology obsolete. We had to rehabilitate the mills by investing in top European and American machinery,” says Dewji.
He has turned MeTL Group into sub-Sahara Africa’s largest textile player, integrating the entire value-addition chain from ginning to spinning, weaving, processing and printing.
“This year, we are going to produce more than a hundred million meters of cloth. That is more than 2,500 times the circumference of the earth,” says Dewji.
Due to his entrepreneurial vigor, Tanzania is able to compete with the world’s largest and cheapest textile producer, China—at least within its own borders where government policies, including import tariffs on textiles and a standard value added tax (VAT) of 18% help protect the industry.
“Today, overall textile production is cheaper in Tanzania than in China. Labor is competitive in terms of pricing. Tanzania’s big advantage is that we have cotton, while China has to import cotton. So they cannot compete with me in my market,” says Dewji.
His success speaks for itself. This year, he will earn at least $85 million after taxes, he says.
“People often ask me: ‘Who is smarter, you or your father?’ I ask them back: ‘Is the person who goes from zero to 10 smarter, or someone who goes from 10 to a thousand?’ Obviously, it’s much easier to go from 10 to a thousand than to start from zero. So I believe that my father is much smarter than me,” he says.
Nothing could be further from his mind than taking it easy.
“People in Tanzania look at my wealth and think I must be sunbathing and playing golf all day. But I work really hard. I put in a hundred hours a week. It’s a never stopping game. You can never say, ‘I’ve worked hard enough now’,” says Dewji, who has 60 divisional board meetings every month, or two per day.
Every morning, Dewji—who lives with his wife, daughter and two sons in one of Dar es Salaam’s exclusive neighborhoods—starts work at 6AM, spending the first hour responding to emails and reading commodity reports. He runs meetings until lunch, by which time he has already put in almost seven hours of work.
“When I feel my energy levels starting to drop, I drive to the gym near my house. Every day, I run three kilometers and lift weights. I like to keep fit,” says Dewji, who is slender and the proud owner of a six pack.
After gym, he goes home for lunch and to play with his three children, for 15 minutes before he returns to the office until late at night. The only day he takes off is Sunday, when he spends time with his family.
“Until about four years ago, I also used to work on Sundays, until my wife almost divorced me,” he jokes.
Dewji is not only growing his own empire. He is putting Tanzania on the map, making sure the east African nation—which boasts the continent’s third largest gold reserves, as well as recently discovered uranium and gas reserves—will become one of Sub-Saharan Africa’s big economic players, alongside South Africa, Nigeria, Ghana and Kenya.
Already, Dar es Salaam is the second fastest-growing African city after Lagos. Tanzania, which boasts an average of 7% national economic growth over the past decade, has become one of the fastest-growing economies in the world. According to the World Bank, Tanzania’s per capita GDP more than doubled from $730 in 2000 to $1,500 in 2012.
“There’s no doubt that the country’s purchasing power is increasing,” says Dewji, who believes the whole of Sub-Saharan Africa, which currently has an overall growth rate of 4.8%, could achieve double-digit growth figures, if countries are well-governed, politically stable and attract investment.
As if Dewji didn’t already have enough on his plate, he is also in politics. The decision was made when he visited Singida, where he grew up, after returning from the United States. As he walked the city’s streets, he encountered an old man who was scooping yellowish water out of a dirty puddle. It was drinking water for his family.
“A lot of people die from water-born diseases in rural Tanzania. But every life has the same value. So I decided to run in the next elections to change the dire situation these people live in. I was 24 years old. My parents thought I was crazy,” he says.
Whatever Dewji sets his mind to, he turns into a success. In 2005, he was elected as a member of Parliament in the National Assembly of Tanzania. Five years later, he was re-elected in a landslide victory with 80% of votes. Not being a fan of politicking, Dewji, who is fluent in English and Kiswahili, says he decided to put his own spin on the role of an MP.
“I don’t really have time for politics. I don’t go to Parliament, and I don’t get involved in national politics, because I don’t want it to conflict with my business interests. All I do is serve my constituency because I believe people see hope in me,” he says.
He puts his money where his mouth is. Every year, he donates $500,000 of his own money to help the people of Singida. In the years Dewji has been representing the central Tanzanian district, the number of people with clean water has increased from 23% to 75%, while the number of secondary schools from two to 18.
“I studied theology as a minor because I feel that religion is complementing me. It makes you strive to become a better person. I am very conscious of everything I do. If you get too engrossed in making money, you lose focus on life. Life is very short. I don’t want to die with all this money,” he says.
In the meantime, he is a man who can afford to look good.
“I have a huge wardrobe of suits and over 200 glasses. I like to match the frames with my glasses. I like to match the frames with my suits. At the moment I am not very happy with my brand, because they have stopped distributing color frames, which means I can only wear black suits. You have to live well, but you don’t have to live lavishly to the extreme. You need to be humble. I could buy a plane, a Rolls-Royce or a Bentley. But I don’t. If drilling a borehole costs $20,000, you tell me to buy a watch for $20,000? To make a decision that has an impact on people’s lives is a one-second decision for me. If you get too egocentric, you lose your vision. It deceives you.”
So speaks the Tsar of Dar.

Tag: Mohammed Dewji

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