Johannesburg, 6 December 2019. BOSS celebrated its holiday capsule with an exclusive event on the 4th
of December in Johannesburg. 



Two internationally recognized German brands BOSS and Meissen came together for the first time. Inspired by Meissen’s celebrated Big Five figurines, a groundbreaking new collaboration united the two brands’ shared passions for quality, design and creativity.



The Big Five
collection, designed by sculptor Maximilian Hagstotz, features the African
lion, leopard, elephant, rhino and buffalo, each decorated with a monochrome
pattern placed to emphasize the animal’s characteristic traits. 



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="688" height="1024" src="https://www.forbesafrica.com/wp-content/uploads/2020/01/13_BOSS_Women_PreSpring20_PR_CMYK-688x1024.jpg" alt="" class="wp-image-42506" srcset="https://cms.forbesafrica.com/wp-content/uploads/2020/01/13_BOSS_Women_PreSpring20_PR_CMYK-688x1024.jpg 688w, https://cms.forbesafrica.com/wp-content/uploads/2020/01/13_BOSS_Women_PreSpring20_PR_CMYK-300x447.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2020/01/13_BOSS_Women_PreSpring20_PR_CMYK-600x893.jpg 600w, https://cms.forbesafrica.com/wp-content/uploads/2020/01/13_BOSS_Women_PreSpring20_PR_CMYK-202x300.jpg 202w, https://cms.forbesafrica.com/wp-content/uploads/2020/01/13_BOSS_Women_PreSpring20_PR_CMYK-768x1143.jpg 768w, https://cms.forbesafrica.com/wp-content/uploads/2020/01/13_BOSS_Women_PreSpring20_PR_CMYK-1032x1536.jpg 1032w, https://cms.forbesafrica.com/wp-content/uploads/2020/01/13_BOSS_Women_PreSpring20_PR_CMYK.jpg 1290w" sizes="(max-width: 688px) 100vw, 688px" /></figure>



These majestic creatures, depicted in an angular style inspired by traditional African wooden sculptures, are the starting point for a unique capsule collection of BOSS Menswear and Womenswear.  The fashion capsule collection includes both casual and formal pieces for men and women, all in a monochrome palette of black and white.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="688" height="1024" src="https://www.forbesafrica.com/wp-content/uploads/2020/01/015_BOSS_M_Cruise20-688x1024.jpg" alt="" class="wp-image-42508" srcset="https://cms.forbesafrica.com/wp-content/uploads/2020/01/015_BOSS_M_Cruise20-688x1024.jpg 688w, https://cms.forbesafrica.com/wp-content/uploads/2020/01/015_BOSS_M_Cruise20-300x447.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2020/01/015_BOSS_M_Cruise20-600x893.jpg 600w, https://cms.forbesafrica.com/wp-content/uploads/2020/01/015_BOSS_M_Cruise20-202x300.jpg 202w, https://cms.forbesafrica.com/wp-content/uploads/2020/01/015_BOSS_M_Cruise20-768x1143.jpg 768w, https://cms.forbesafrica.com/wp-content/uploads/2020/01/015_BOSS_M_Cruise20-1032x1536.jpg 1032w, https://cms.forbesafrica.com/wp-content/uploads/2020/01/015_BOSS_M_Cruise20.jpg 1290w" sizes="(max-width: 688px) 100vw, 688px" /></figure>



To honor this special capsule and collaboration,
BOSS and a local franchise partner SURTEE Group hosted an exclusive dinner just
in time for the holiday season, with a special guest in attendance – the
founder of Elephants for Africa organization Dr Kate Evans. 



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="688" height="1024" src="https://www.forbesafrica.com/wp-content/uploads/2020/01/01_BOSS_Women_PreSpring20_PR_CMYK-688x1024.jpg" alt="" class="wp-image-42507" srcset="https://cms.forbesafrica.com/wp-content/uploads/2020/01/01_BOSS_Women_PreSpring20_PR_CMYK-688x1024.jpg 688w, https://cms.forbesafrica.com/wp-content/uploads/2020/01/01_BOSS_Women_PreSpring20_PR_CMYK-300x447.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2020/01/01_BOSS_Women_PreSpring20_PR_CMYK-600x893.jpg 600w, https://cms.forbesafrica.com/wp-content/uploads/2020/01/01_BOSS_Women_PreSpring20_PR_CMYK-202x300.jpg 202w, https://cms.forbesafrica.com/wp-content/uploads/2020/01/01_BOSS_Women_PreSpring20_PR_CMYK-768x1143.jpg 768w, https://cms.forbesafrica.com/wp-content/uploads/2020/01/01_BOSS_Women_PreSpring20_PR_CMYK-1032x1536.jpg 1032w, https://cms.forbesafrica.com/wp-content/uploads/2020/01/01_BOSS_Women_PreSpring20_PR_CMYK.jpg 1290w" sizes="(max-width: 688px) 100vw, 688px" /></figure>



Guests, dressed in black and white, were greeted by a life-sized white Meissen elephant statue with elegant black and white canapés and black martinis awaiting them. The sophisticated evening had everything from the food, to the décor, drinks and dress code following the monochromatic theme. The charismatic Mark Bayley and former Miss South Africa Jo-Ann Strauss kept VIP guests entertained as co-hosts. 



The evening culminated with a private performance by South Africa’s much loved Mi Casa.

006_BOSS_M_Cruise20

BOSS X Meissen Capsule Collection Inspired by The Big Five

Brought to you by Hugo Boss



<div class="wp-block-image"><figure class="aligncenter is-resized"><img loading="lazy" decoding="async" src="https://www.forbesafrica.com/wp-content/uploads/2019/05/Hugo-Boss-Logo-1024x576.jpg" alt="" class="wp-image-40468" width="60" height="34" srcset="https://cms.forbesafrica.com/wp-content/uploads/2019/05/Hugo-Boss-Logo-1024x576.jpg 1024w, https://cms.forbesafrica.com/wp-content/uploads/2019/05/Hugo-Boss-Logo-300x169.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2019/05/Hugo-Boss-Logo-600x338.jpg 600w, https://cms.forbesafrica.com/wp-content/uploads/2019/05/Hugo-Boss-Logo-768x432.jpg 768w, https://cms.forbesafrica.com/wp-content/uploads/2019/05/Hugo-Boss-Logo.jpg 2048w" sizes="(max-width: 60px) 100vw, 60px" /></figure></div>



HUGO BOSS and Porsche have partnered to bring an action-packed racing experience to the streets of the world’s major cities through Formula E. 







Formula E is known
for its fascinating races globally. The partnership will have a strong focus on
the future of motorsport. In doing so the races will host a unique series for
the development of electric vehicle technology, refining the design,
functionality and sustainability of electric cars while creating an exciting
global entertainment brand.



HUGO BOSS which boasts a long tradition of motorsports sponsorship – has been successfully engaged in the electric-powered racing series since the end of 2017. 



In
this collaboration, HUGO BOSS brings its 35 years of experience and expertise
in the motorsport arena to Formula E, as well as the dynamic style the fashion
brand is renowned for.



<figure class="wp-block-image"><a href="https://ad.doubleclick.net/ddm/trackclk/N4022.3065143FORBESAFRICA/B22341404.245922753;dc_trk_aid=442353181;dc_trk_cid=115471848;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=" target="_blank" rel="noreferrer noopener"><img loading="lazy" decoding="async" width="1024" height="683" src="https://www.forbesafrica.com/wp-content/uploads/2019/04/HB_Formula_E_01_CMYK-1024x683.jpg" alt="" class="wp-image-40367" srcset="https://cms.forbesafrica.com/wp-content/uploads/2019/04/HB_Formula_E_01_CMYK-1024x683.jpg 1024w, https://cms.forbesafrica.com/wp-content/uploads/2019/04/HB_Formula_E_01_CMYK-300x200.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2019/04/HB_Formula_E_01_CMYK-600x400.jpg 600w, https://cms.forbesafrica.com/wp-content/uploads/2019/04/HB_Formula_E_01_CMYK-768x512.jpg 768w, https://cms.forbesafrica.com/wp-content/uploads/2019/04/HB_Formula_E_01_CMYK.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></a><figcaption> Alejandro Agag (Formula E CEO) and Mark Langer (HUGO BOSS CEO)</figcaption></figure>



Mark
Langer HUGO BOSS, Chief Executive Officer (CEO) says that though they have been
working successfully with motorsports over the years, he is exceptionally
pleased that as a fashion brand they are taking the cooperation to new heights.




“As a fashion brand, we are always looking at innovative approaches to design and sustainability. When we first encountered Formula E, we immediately saw its potential and we are pleased to be the first apparel partner to support this exciting new motorsport series,” he says. 



The fashion group is also the official outfitter to the entire Porsche motorsports team worldwide. 



The
fascination with perfect design and innovation, along with the Porshe and Hugo
Boss shared passion for racing, inspired Hugo Boss to produce the Porsche x
Boss capsule collection.



Its
standout features include premium leather and wool materials presented in the
Porsche and HUGO BOSS colors of silver, black and red. 



<figure class="wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Porsche x BOSS: introducing a new collaboration | BOSS" width="500" height="281" src="https://www.youtube.com/embed/Fx-BDDA-FOM?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div><figcaption> Porsche x BOSS: introducing a new collaboration | BOSS </figcaption></figure>



Since
March, a range of menswear styles from the debut capsule collection is
available online and at selected&nbsp;BOSS stores.&nbsp;In South Africa the
first pieces of the capsule will come as a part of the FW 19 collection.



Alejandro
Agag, Founder and CEO of Formula E says he is confident that the racers will put
their best foot forward on the racecourse. 



“This new partnership will see the team on the ground at each race dressed with a winning mindset and ready to deliver a spectacular event in cities across the world. As the first Official Apparel Partner of the series, we look forward to seeing the dynamic style and innovation on show that BOSS is renowned for,” says Agag.



<figure class="wp-block-image"><a href="https://ad.doubleclick.net/ddm/trackclk/N4022.3065143FORBESAFRICA/B22341404.245922753;dc_trk_aid=442353181;dc_trk_cid=115471848;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=" target="_blank" rel="noreferrer noopener"><img loading="lazy" decoding="async" width="1024" height="683" src="https://www.forbesafrica.com/wp-content/uploads/2019/04/SR19_HugoBoss_Porsche_04_sRGB-1024x683.jpg" alt="" class="wp-image-40376" srcset="https://cms.forbesafrica.com/wp-content/uploads/2019/04/SR19_HugoBoss_Porsche_04_sRGB-1024x683.jpg 1024w, https://cms.forbesafrica.com/wp-content/uploads/2019/04/SR19_HugoBoss_Porsche_04_sRGB-300x200.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2019/04/SR19_HugoBoss_Porsche_04_sRGB-600x400.jpg 600w, https://cms.forbesafrica.com/wp-content/uploads/2019/04/SR19_HugoBoss_Porsche_04_sRGB-768x512.jpg 768w, https://cms.forbesafrica.com/wp-content/uploads/2019/04/SR19_HugoBoss_Porsche_04_sRGB.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></a><figcaption> Hugo Boss x Porsche&nbsp;&nbsp; </figcaption></figure>



Oliver Blume CEO of Porsche AG says Formula E is an exceptionally attractive racing series for motorsport vehicles to develop. 



&#8220;It offers us the perfect environment to strategically evolve our vehicles in terms of efficiency and sustainability. We&#8217;re looking forward to being on board in the 2019/2020 season. In this context, the renowned fashion group HUGO BOSS represents the perfect partner to outfit our team.&#8221;

Tag: HUGO BOSS

FORBES AFRICA SOCIAL MEDIA

BOSS X Meissen Capsule Collection Inspired by The Big Five

HUGO BOSS Partners With Porsche To Bring Action-Packed Racing Experience Through Formula E