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HUGO BOSS Partners With Porsche To Bring Action-Packed Racing Experience Through Formula E

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Brought to you by Hugo Boss

HUGO BOSS and Porsche have partnered to bring an action-packed racing experience to the streets of the world’s major cities through Formula E.

Formula E is known for its fascinating races globally. The partnership will have a strong focus on the future of motorsport. In doing so the races will host a unique series for the development of electric vehicle technology, refining the design, functionality and sustainability of electric cars while creating an exciting global entertainment brand.

HUGO BOSS which boasts a long tradition of motorsports sponsorship – has been successfully engaged in the electric-powered racing series since the end of 2017.

In this collaboration, HUGO BOSS brings its 35 years of experience and expertise in the motorsport arena to Formula E, as well as the dynamic style the fashion brand is renowned for.


Alejandro Agag (Formula E CEO) and Mark Langer (HUGO BOSS CEO)

Mark Langer HUGO BOSS, Chief Executive Officer (CEO) says that though they have been working successfully with motorsports over the years, he is exceptionally pleased that as a fashion brand they are taking the cooperation to new heights.

“As a fashion brand, we are always looking at innovative approaches to design and sustainability. When we first encountered Formula E, we immediately saw its potential and we are pleased to be the first apparel partner to support this exciting new motorsport series,” he says.

The fashion group is also the official outfitter to the entire Porsche motorsports team worldwide.

The fascination with perfect design and innovation, along with the Porshe and Hugo Boss shared passion for racing, inspired Hugo Boss to produce the Porsche x Boss capsule collection.

Its standout features include premium leather and wool materials presented in the Porsche and HUGO BOSS colors of silver, black and red.


Porsche x BOSS: introducing a new collaboration | BOSS

Since March, a range of menswear styles from the debut capsule collection is available online and at selected BOSS stores. In South Africa the first pieces of the capsule will come as a part of the FW 19 collection.

Alejandro Agag, Founder and CEO of Formula E says he is confident that the racers will put their best foot forward on the racecourse.

“This new partnership will see the team on the ground at each race dressed with a winning mindset and ready to deliver a spectacular event in cities across the world. As the first Official Apparel Partner of the series, we look forward to seeing the dynamic style and innovation on show that BOSS is renowned for,” says Agag.


Hugo Boss x Porsche  

Oliver Blume CEO of Porsche AG says Formula E is an exceptionally attractive racing series for motorsport vehicles to develop.

“It offers us the perfect environment to strategically evolve our vehicles in terms of efficiency and sustainability. We’re looking forward to being on board in the 2019/2020 season. In this context, the renowned fashion group HUGO BOSS represents the perfect partner to outfit our team.”

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Brand Voice

BOSS X Meissen Capsule Collection Inspired by The Big Five

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Johannesburg, 6 December 2019. BOSS celebrated its holiday capsule with an exclusive event on the 4th of December in Johannesburg.

Two internationally recognized German brands BOSS and Meissen came together for the first time. Inspired by Meissen’s celebrated Big Five figurines, a groundbreaking new collaboration united the two brands’ shared passions for quality, design and creativity.

The Big Five collection, designed by sculptor Maximilian Hagstotz, features the African lion, leopard, elephant, rhino and buffalo, each decorated with a monochrome pattern placed to emphasize the animal’s characteristic traits.

These majestic creatures, depicted in an angular style inspired by traditional African wooden sculptures, are the starting point for a unique capsule collection of BOSS Menswear and Womenswear.  The fashion capsule collection includes both casual and formal pieces for men and women, all in a monochrome palette of black and white.

To honor this special capsule and collaboration, BOSS and a local franchise partner SURTEE Group hosted an exclusive dinner just in time for the holiday season, with a special guest in attendance – the founder of Elephants for Africa organization Dr Kate Evans.

Guests, dressed in black and white, were greeted by a life-sized white Meissen elephant statue with elegant black and white canapés and black martinis awaiting them. The sophisticated evening had everything from the food, to the décor, drinks and dress code following the monochromatic theme. The charismatic Mark Bayley and former Miss South Africa Jo-Ann Strauss kept VIP guests entertained as co-hosts.

The evening culminated with a private performance by South Africa’s much loved Mi Casa. 

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Business Veteran Scoops Top Vision 2030 Award

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Business veteran and Group CEO of ITHUBA Holdings, Charmaine Mabuza has scooped the Top Woman in Education Award at the Vision 2030 Awards recently held in Emperors Palace, Gauteng.

This award recognizes Mabuza for her contribution in the South African education sector through the Eric and Charmaine Mabuza Scholarship Foundation.

The Foundation, established in 1999 by Mpumalanga business veterans, Advocate Eric and Charmaine Mabuza initially supported young and talented matriculants in the Mpumalanga region to further their tertiary studies. Since then, the Foundation’s reach has expanded throughout South Africa, producing Doctors, Accountants, Engineers, Quantity Surveyors and many more.

Commenting on the award, Mabuza said: “This award represents many years of hard work and determination towards the advancement of equal access to quality education for all South Africans. The mission of the scholarship foundation is to eradicate poverty through education, particularly in previously marginalized communities. As corporate leaders, we know that there is still a lot to be done, but we are ready and willing to do our part. We look forward to another decade of serving the nation”.

One of the beneficiaries of the Scholarship Foundation, Dr. Kate Lusiki who now works at the Rob Ferreira Hospital expressed her gratitude: “Since I started working, I have been able to renovate my mother’s house. I am currently staying with my older sister whom I am putting through college so that she too can also have a solid educational structure. I am able to do these things for my family because the Advocate and Mrs Mabuza afforded me an opportunity to education. This Foundation to me, has been like a better life handed to me on a silver platter, and for that I am eternally grateful.”

The 2020 Scholarship programme will launch with the new intake of students on 12 January with a week-long programme at the ITHUBA offices in Sandton.

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The Re-Awakening Of Some Of The Rarest Whiskies In The World: Johnnie Walker Blue Label Ghost And Rare Glenury Royal

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The season just got a bit more sensational for whisky connoisseurs, as Johnnie Walker releases the third installment in its ‘ghost’ series, with the remarkably rare and limited edition, Johnnie Walker Blue Label Ghost and Rare Glenury Royal.

This exceptional blend with bewildering layers of depth highlights, notes of candied fruits, spices and unrivaled smokiness. At the heart is the Glenury Royal whisky – the perfect gift to that whisky collector or whisky afficionado.

Ghost and Rare remains in dwindling supply since the shutdown of its birthplace, the iconic Highland distillery, Glenury Royal in 1985. Each bottle is handcrafted in small batches by the combined expertise of a small team of passionate blenders led by master blender Jim Beveridge,the sixth in an unbroken line of master blenders stretching back almost 200 years.

Ghost and Rare is complexly layered with the sweetness of honey and elegant smoke for a long and lingering incomparable finish. With only 1,600 uniquely numbered bottles in Nigeria and only 60,000 bottles made globally, this is a whisky that few others will ever get to taste.  

As one of the most sought-after whiskies in the world, Ghost and Rare is a perfect Christmas gift to appreciate a loved one or a discerning drinker who continues to walk with you.

Enjoy Johnnie Walker responsibly. Not for persons below 18 years

Content provided by Johnnie Walker

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