After a disappointing season, the soccer superstar is eyeing the exit at Barcelona, but he still is on pace to reach that astronomical goal alongside Tiger Woods, Floyd Mayweather and, yes, Cristiano Ronaldo.



The only move Lionel Messi really needs to make to become soccer’s next billion-dollar man is none at all. If the star forward simply shows up at Barcelona’s Camp Nou in September, he will end the 2020–21 season with more than $1 billion in career earnings, a victory only three athletes before him have won.



It looks like the high-fives may have to wait. After a yearlong battle with FC Barcelona, the Argentine icon is threatening to leave the club after 16 years, ditching the final year of a contract that could make&nbsp;him the highest-paid player in what has become the world’s most lucrative sport.&nbsp;



“Globalization has made soccer, always the world&#8217;s most popular sport, also the world’s most lucrative in terms of revenue generation,” says Stefan Szymanski, author of&nbsp;Soccernomics&nbsp;and a University of Michigan professor of sport management. “In soccer, there is more or less unfettered competition on a global scale—there are no drafts, salary caps, etc.—and the best players generally go to the highest bidder.”



<div class="wp-block-image"><figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="594" height="396" src="https://www.forbesafrica.com/wp-content/uploads/2020/06/gettyimages-1167251285-594x594-1.jpg" alt="" class="wp-image-45803" srcset="https://cms.forbesafrica.com/wp-content/uploads/2020/06/gettyimages-1167251285-594x594-1.jpg 594w, https://cms.forbesafrica.com/wp-content/uploads/2020/06/gettyimages-1167251285-594x594-1-300x200.jpg 300w" sizes="(max-width: 594px) 100vw, 594px" /><figcaption> (Photo by Quality Sport Images/Getty Images)</figcaption></figure></div>



It’s the kind of free-market economics that until this year were the domain of independent contractors.&nbsp;<a href="https://www.forbes.com/2009/09/29/tiger-woods-billion-business-sports-tiger.html">Tiger Woods</a>&nbsp;was the first athlete to earn $1 billion while still competing when in 2009 he sunk $10.5 million in prize money and more than $100 million off the links, mostly through an endorsement deal with Nike.&nbsp;<a href="https://www.forbes.com/sites/kurtbadenhausen/2017/08/26/how-floyd-mayweather-became-boxings-1-billion-man/">Floyd Mayweather</a>&nbsp;landed the honor in 2017 after a bet on himself that removed legendary promoter Bob Arum from his corner and led to a string of self-produced pay-per-view bouts that brought in more than $25 million 12 times, including $275 million for his 2017 fight with Conor McGregor. Messi’s longtime rival&nbsp;<a href="https://www.forbes.com/sites/christinasettimi/2020/06/04/ronaldos-105-million-year-tops-messi-and-crowns-him-soccers-first-billion-dollar-man/">Cristiano Ronaldo</a>&nbsp;became the first team-sport competitor to do it when he earned $105 million during the 2019-20 season.&nbsp;



<a href="https://www.forbes.com/sites/mikeozanian/2014/06/12/michael-jordan-is-a-billionaire-after-increasing-stake-in-hornets/">Michael Jordan</a>, who tallied $550 million in career earnings during his 15 years playing for the Chicago Bulls and the Washington Wizards, remains the world’s only billionaire athlete, the bulk of his fortune created by a well-timed investment in the NBA’s Charlotte Hornets.



Messi’s arrival in the billion-dollar clubhouse will mark a climactic chapter in what has been soccer’s most expensive sideshow since 2009, when he and Ronaldo&nbsp;first faced off on competing teams in Spain’s La Liga. The strutting and often shirtless Ronaldo&nbsp;perfected the sport’s showman brand while the media-shy Messi was hailed as the modest one, more interested in his footwork than footwear, as prolific a goal scorer as a wingman and a master at crediting teamwork.



Ronaldo, who is two years older, has become the&nbsp;<a href="https://www.forbes.com/sites/kurtbadenhausen/2019/08/03/social-medias-most-valuable-athletes-ronaldo-mcgregor-and-lebron-score/">world’s most popular celebrity</a>, with 443 million social followers across Facebook, Instagram and Twitter—and the most marketable athlete in the world, too. According to Hookit, which tracks social media sponsorship value, from January to July this year, he created $28 million in value for the brands he promoted through 275 social media posts and the 873 million engagements with them. He has a lifetime deal with Nike and a long-term partnership with Herbalife, as well as a lifestyle brand that started with his CR7 line of underwear in 2013 and has expanded to include shoes, perfume, denim, hotels, gyms and his latest offering introduced this month,&nbsp;<a rel="noreferrer noopener" href="https://robbreport.com/style/accessories/cristiano-ronaldo-sunglasses-cr7-eyewear-2941551/" target="_blank">sunglasses</a>. Last season, Ronaldo earned $45 million of his $105 million off the pitch.



<div class="wp-block-image"><figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="594" height="396" src="https://www.forbesafrica.com/wp-content/uploads/2019/06/gettyimages-1142682752-594x594.jpg" alt="" class="wp-image-40860" srcset="https://cms.forbesafrica.com/wp-content/uploads/2019/06/gettyimages-1142682752-594x594.jpg 594w, https://cms.forbesafrica.com/wp-content/uploads/2019/06/gettyimages-1142682752-594x594-300x200.jpg 300w" sizes="(max-width: 594px) 100vw, 594px" /><figcaption> (Photo by Kevin C. Cox/Getty Images)</figcaption></figure></div>



Messi is no endorsement slouch either, earning about $33 million annually through endorsement deals with lifetime partner Adidas, Lays, Mastercard, watchmaker Jacob &amp; Co, Qatar-based telecom Ooredoo and his new signature lifestyle brand launched last year with Ginny Hilfiger, sister of Tommy, at The Messi Store website. Hookit reports that from January to July this year, Messi put up 117 social media posts that received 235 million likes, comments or shares, creating $22 million in marketing value for the brands he promoted.



Barcelona is planning to pay its star forward $92 million this upcoming season, about a third of that in the form of performance incentives. Messi has been consistent earning those, posting 12 consecutive seasons with at least 31 goals and hitting 700 career goals in June, joining Ronaldo as the only active player at that level.



Until last week, soccer watchers were expecting the Argentine icon to sign a new&nbsp;deal on par with his current one to take him through retirement, but that was before his battle with Barcelona boiled over. The yearlong fight included a dustup over the midseason appointment of a manager that ended with his dismissal this week, a smear campaign against Messi and his wife reportedly dialed up by the club itself, and an embarrassing 8-2 loss to Bayern Munich that put an early finish to Barça’s Champions League title hopes. It was the first season in 12 years that Messi failed to win a trophy and one for which he took&nbsp;<a href="https://www.forbes.com/sites/christinasettimi/2020/03/30/lionel-messis-coronavirus-wage-cut-could-cost-him-50-million/">a 70% cut in base pay</a>—$11 million—after the pandemic halted play for three months.



<div class="wp-block-image"><figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="683" src="https://www.forbesafrica.com/wp-content/uploads/2020/08/GettyImages-455404136-1-1024x683.jpg" alt="" class="wp-image-47209" srcset="https://cms.forbesafrica.com/wp-content/uploads/2020/08/GettyImages-455404136-1-1024x683.jpg 1024w, https://cms.forbesafrica.com/wp-content/uploads/2020/08/GettyImages-455404136-1-scaled-300x200.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2020/08/GettyImages-455404136-1-scaled-600x400.jpg 600w, https://cms.forbesafrica.com/wp-content/uploads/2020/08/GettyImages-455404136-1-768x512.jpg 768w, https://cms.forbesafrica.com/wp-content/uploads/2020/08/GettyImages-455404136-1-1536x1024.jpg 1536w, https://cms.forbesafrica.com/wp-content/uploads/2020/08/GettyImages-455404136-1-2048x1365.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption> (Photo by Al Bello/Getty Images)</figcaption></figure></div>



Where he lands—and how much he will make there—remains to be seen, although it is unlikely any club can afford to pay him the salary Barcelona can. Messi could do what Ronaldo did when he left Real Madrid&nbsp;<a href="https://www.forbes.com/sites/christinasettimi/2018/07/10/cristiano-ronaldo-takes-a-wage-cut-and-leaves-real-madrid-for-juventus/">for Italy’s Juventus</a>&nbsp;and make up for lower gross pay with a tax scheme that keeps his net pay level.



Or if Barcelona’s new manager, Ronald Koeman, can&nbsp;<a href="https://www.bbc.com/sport/football/53827543" target="_blank" rel="noreferrer noopener">bring peace back to Barcelona</a>, he could make the whole thing happen this year after all.



“He is the best player in the world, and the best player in the world you want in your team; you don’t want him playing against you,” Koeman said at a Wednesday press conference.



No matter what Messi chooses, the billion-dollar honor is his to lose. Soccer’s No. 3 earner, Neymar, has so far earned $450 million in his career and stands to make less than $100 million this season. Neymar’s Paris Saint-Germain teammate Kylian Mbappé will make less than half that.



-Christina Settimi, Forbes Staff

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The Next Billion-Dollar Athlete: Lionel Messi Closes In

Major League Baseball had a staggering run this year when, over a four-week period, a quartet of its biggest stars—Nolan Arenado, Bryce Harper, Manny Machado and Mike Trout—signed blockbuster, long-term deals&nbsp;<a href="https://www.forbes.com/sites/kurtbadenhausen/2019/04/01/baseballs-highest-paid-players-2019-mike-trout-leads-with-39-million/" target="_blank" rel="noreferrer noopener">worth a combined $1.3 billion</a>. They ranked as four of the biggest playing contracts in the history of sports.



The deals will create generational wealth for their families, but only Trout, ranked 17th with $50.6 million, cracks the top 20 of the&nbsp;<a rel="noreferrer noopener" href="https://www.forbes.com/athletes/" target="_blank">world’s highest-paid athletes</a>. 



The difference: Those four baseball stars generate barely $10 million in combined endorsement income while the top earners in basketball, soccer, tennis and golf all individually bank at least $30 million from sponsors annually; eight of the 11 best-paid athletes come from those four sports.



READ MORE | <a rel="noreferrer noopener" aria-label="Lionel Messi Claims Top Spot on Forbes’ 2019 List Of The World’s 100 Highest-Paid Athletes (opens in a new tab)" href="https://www.forbesafrica.com/sport/2019/06/11/lionel-messi-claims-top-spot-on-forbes-2019-list-of-the-worlds-100-highest-paid-athletes/" target="_blank">Lionel Messi Claims Top Spot on Forbes’ 2019 List Of The World’s 100 Highest-Paid Athletes</a>



Most of the athletes ranked above Trout follow a similar path: Reach the highest levels of a global sport, and marketers swarm with endorsement deals to pitch their wares around the world.



 Barcelona soccer legend Lionel Messi leads the way on this year&#8217;s list with $127 million, including $35 million off the pitch from partners Adidas, MasterCard, PepsiCo and more. Messi translates into every language.



Messi is only the fourth athlete to land in the No. 1 spot over the past 19 years, joining Tiger Woods (12 times), Floyd Mayweather (4) and Cristiano Ronaldo (2). 



Messi succeeds Mayweather, who failed to get in the ring for a pro bout over the past 12 months but is likely still counting last year&#8217;s&nbsp;<a rel="noreferrer noopener" href="https://www.forbes.com/sites/kurtbadenhausen/2018/06/13/full-list-the-worlds-highest-paid-athletes-2018/" target="_blank">$285 million haul</a>, which he earned largely from his 2017 bout against UFC star Conor McGregor.



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<h4 class="wp-block-heading">READ MORE | <a rel="noreferrer noopener" aria-label="The World's Highest-Paid Athletes (opens in a new tab)" href="https://www.forbes.com/athletes/#447d3f055ae5" target="_blank">The World&#8217;s Highest-Paid Athletes</a></h4>



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Messi is joined by fellow global soccer icons Cristiano Ronaldo ($109 million) and Neymar ($105 million) at the top this year. It is the first time that soccer players have ranked as the top three earners in sports since Forbes began tracking athlete earnings in 1990.



Elite stars in other global sports are also extremely marketable on any continent. Roger Federer ranks fifth with $93.4 million, including $86 million off the court. 



Federer will turn 38 in August and is a dinosaur in tennis years. Yet Japanese apparel brand Uniqlo signed the 20-time Grand Slam winner in 2018 to a&nbsp;<a rel="noreferrer noopener" href="https://www.forbes.com/sites/kurtbadenhausen/2018/07/02/roger-federers-uniqlo-deal-pushes-his-endorsement-earnings-to-the-worlds-highest/" target="_blank">10-year contract worth $300 million</a>. Federer has a dozen sponsors looking to tap the cash-rich tennis fan demographic.



Basketball&#8217;s leading trio of LeBron James ($89 million), Stephen Curry ($79.8 million) and Kevin Durant ($65.4 million) rank seventh through ninth, having earned a combined $130 million beyond their respective playing salaries. 



READ MORE | <a rel="noreferrer noopener" aria-label="The NBA’s Highest-Paid Players 2019: LeBron James Leads With $89 Million (opens in a new tab)" href="https://www.forbesafrica.com/lists/2019/02/13/the-nbas-highest-paid-players-2019-lebron-james-leads-with-89-million/" target="_blank">The NBA’s Highest-Paid Players 2019: LeBron James Leads With $89 Million</a>



Their shoe deals, with Nike (James, Durant) and Under Armour (Curry), are by far the biggest endorsement for each player and dwarf what an MLB player can earn pitching baseball cleats and gear.



Sportswear brands, including Adidas, have used NBA stars in China for more than a decade to help establish a foothold in the world&#8217;s biggest market, sending big names like James and Durant there every summer on promotional tours. The NBA estimates&nbsp;<a href="https://www.forbes.com/sites/shlomosprung/2019/03/04/nba-china-ceo-derek-chang-takes-us-inside-nbas-push-to-make-basketball-worlds-most-popular-sport/#63a2ef0151b0" target="_blank" rel="noreferrer noopener">640 million people</a>&nbsp;in China watched some kind of NBA programming during the 2017-18 season—that&#8217;s nearly twice the population of the U.S.



Golf is another sport that reaches almost every corner of the globe, and no golfer has benefited more than Tiger Woods: He has made $1.4 billion during his career from endorsements and appearance fees, more than 10 times his prize money, and his net worth is a&nbsp;<a href="https://www.forbes.com/sites/kurtbadenhausen/2018/12/18/tiger-woods-net-worth-800-million-in-2018/" target="_blank" rel="noreferrer noopener">staggering $800 million</a>. Woods ranks 11th on this year&#8217;s athletes list with earnings of $63.9 million, including $54 million off the course.



Tiger roared back over the past 12 months with his first win in five years (Tour Championship) and his first major title in 11 years (The Masters). Last year, he signed an exclusive multi-year global content partnership with Discovery&#8217;s GolfTV. Head-to-head matches are part of the deal, and most will take place outside the U.S.



The 100 highest-paid athletes earned a combined $4 billion over the past 12 months, up 5% over the previous year. The increase jumps to 16% if you strip out the one-time stimulus of the 2017 Mayweather-McGregor fight. Endorsements fueled much of the gains, with sponsor-driven income at $987 million, up 12% from the previous year.



Overall, athletes from 10 sports and 25 countries made the top 100. Basketball (35 athletes) is the most dominant sport, and Americans (62) are the most dominant nationality.



READ MORE | <a rel="noreferrer noopener" aria-label="Inside Serena Williams’ Plan To Ace Venture Investing (opens in a new tab)" href="https://www.forbesafrica.com/woman/2019/06/05/inside-serena-williams-plan-to-ace-venture-investing/" target="_blank">Inside Serena Williams’ Plan To Ace Venture Investing</a>



Tennis ace Serena Williams ranked 63rd with $29.2 million, including $25 million off the court. She is the only woman to crack the top 100 for the second time in three years.&nbsp;



<a rel="noreferrer noopener" href="https://www.forbes.com/sites/kurtbadenhausen/2018/06/07/why-no-women-ranked-among-the-worlds-100-highest-paid-athletes/" target="_blank">No female athletes qualified last year</a>, when Williams was just returning to tennis after a 12-month layoff for her pregnancy and the birth of her daughter, Olympia. Williams is lining up her next act with a new clothing line and&nbsp;<a rel="noreferrer noopener" href="https://www.forbes.com/sites/kurtbadenhausen/2019/06/03/inside-serena-williams-plan-to-ace-venture-investing/" target="_blank">a venture capital fund</a>focused on investing in female and minority founders.



Our earnings include prize money, salaries and bonuses earned between June 1, 2018, and June 1, 2019. Endorsement incomes are an estimate of sponsorships, appearance fees and licensing incomes for the same 12-month period (click&nbsp;<a href="https://www.forbes.com/sites/kurtbadenhausen/2019/06/11/behind-the-numbers-of-the-top-earning-athletes-2019/" target="_blank" rel="noreferrer noopener">here</a>&nbsp;for a more detailed methodology and the numbers behind the top 100).



-Kurt Badenhausen; Forbes Staff

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World’s Highest-Paid Athletes 2019: What Messi, LeBron And Tiger Make

The NBA is flush with cash right now thanks to its $24 billion TV deal with ESPN and TNT, as well as its global opportunities. Players are sharing in the riches, with 29 current NBAers in the middle of contracts worth at least $94 million in deals that range from three years in the case of LeBron James to five years for most of the 28 others, according to <a href="http://www.spotrac.com/nba/rankings/contract-value/" target="_blank" rel="noopener">data from Spotrac</a>. The significance of $94 million: It is more than the career earnings from playing salary of the sport&#8217;s greatest player, Michael Jordan, who earned $93.8 million with the Chicago Bulls and the Washington Wizards.
But don&#8217;t shed a tear for MJ. Sure, he made more than $4 million during only two of his 15 seasons in the NBA (Bulls owner Jerry Reinsdorf also paid Jordan his $4 million salary during the full season he took off to play baseball). Yet Jordan elevated athlete endorsements to an entirely new level, which has continued long after he hung up his high-tops for good in 2003. The result: Jordan is the highest-paid athlete of all time at $1.85 billion in 2017 dollars (the tally is $1.5 billion in current dollars).
Jordan has partnered with dozens of brands since he turned pro in 1984, including Gatorade, Hanes, MCI, Oakley, Upper Deck, Wheaties and more. His biggest backer has always been Nike, which signed Jordan ahead of his rookie year to a five-year deal worth $2.5 million, plus royalties. The Jordan Brand exploded for Nike and is now a $3.1 billion global business with revenue up 13% over last year and $800 million from two years ago. Jordan&#8217;s estimated cut of the business is $140 million this year.
Jordan showed the path to a fortune built on endorsement earnings that has since been followed by Tiger Woods, who ranks second at $1.7 billion. Like Jordan, Woods reached the pinnacle of his sport while shying away from any controversy, making him a marketing darling for sponsors like Accenture, American Express, EA Sports, General Motors and Nike.
<a href="http://www.forbesafrica.com/sport/2017/08/15/serena-williams-heads-highest-paid-female-athletes-2017/" target="_blank" rel="noopener">READ MORE: Serena Williams Heads The Highest-Paid Female Athletes 2017</a>
Woods banked $600 million (adjusted for inflation) between 2006 and 2010, with endorsements and appearance fees fueling most of the earnings. The image of Woods as the perfect pitchman came crashing down on a Thanksgiving night eight years ago, but he remains the top draw in golf when healthy. His earnings are off 68% from their peak but still rank among the highest in golf.
Forbes&#8216; earnings estimates include salaries, bonuses, prize money, endorsements and licensing, as well as fees from books, golf course designs and appearances. Earnings cover from the time the athletes turned pro through June 1, 2017, and include money earned after playing careers were over, as well as earnings by the estate in the case of Arnold Palmer. We do not include investment income, and we back-filled years where we did not publish earnings figures, such as prior to 1990 for Palmer and Jack Nicklaus. We adjusted all figures for inflation.
The 25 highest-paid athletes of all time played a mix of eight sports, with golf, basketball and boxing landing five entries each. The top 25 have earned a cumulative $19.4 billion since turning pro ($15.9 billion without adjusting for inflation).
<a href="http://www.forbesafrica.com/sport/2017/06/09/ronaldo-lebron-top-worlds-highest-paid-athletes-2017/" target="_blank" rel="noopener">READ MORE: Ronaldo, Le Bron Top World&#8217;s Highest-Paid Athletes Of 2017 </a>
From branding it like Beckham to the Golden Bear’s Midas touch, these sports legends are so money when it comes to career earnings and endorsement deals.
<h3>The Highest-Paid Athletes of All-Time</h3>
1. Michael Jordan
Career earnings: $1.85 billion (2017 dollars)
Jordan still maintains his longtime endorsement relationships with Gatorade, Hanes, Nike and Upper Deck, but the investment that made him a billionaire was the $175 million fire-sale price he got the Charlotte Bobcats (now the Hornets) for in 2010. Jordan bumped his Hornets stake to 90% in 2013, and the team is now worth $780 million.
2. Tiger Woods
<div id="attachment_34818" style="width: 415px" class="wp-caption alignnone"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-34818" class=" wp-image-34818" src="https://www.forbesafrica.com/wp-content/uploads/2017/12/Tiger-Woods-e1513240484211-300x180.jpg" alt="Tiger Woods" width="405" height="243" />Tiger Woods during the Hero World Challenge at Albany, Bahamas in Nassau, Bahamas. (Photo by Mike Ehrmann/Getty Images)</div>
Career earnings: $1.7 billion
The 14-time major winner has played only 18 official PGA Tour events since the start of 2014 because of injuries (he&#8217;s missed the cut or withdrawn from half of them). Sponsors still see value in partnering with Woods, with TaylorMade, Bridgestone and Monster Energy the most recent additions to his endorsement portfolio.
3. Arnold Palmer
Career earnings: $1.4 billion
Palmer died in September 2016, but his estate still <a href="https://www.forbes.com/sites/kurtbadenhausen/2017/10/30/how-arnold-palmer-still-earns-40-million-annually-after-his-death/#4e4005850ffa" target="_blank" rel="noopener">banked $40 million</a> during the last 12 months. More than 400 stores sell Arnold Palmer-branded apparel in Asia, with plans to move into new markets like Thailand and Vietnam. His estate has agreements with 39 licensees. The partnership between IMG founder Mark McCormack and his first client, Palmer, revolutionized sports marketing.
4. Jack Nicklaus
Career earnings: $1.2 billion
Nicklaus&#8217; course design company is responsible for 410 courses in 41 countries, with the 18-time major winner involved in three-quarters of the projects. In addition to course design, the Nicklaus business empire includes real estate, wine, ice cream, drinkware, golf academies, lemonade and more.
5. Michael Schumacher
Career earnings: $1 billion
The health of Schumacher, 47, has been precarious since a 2013 skiing accident in the Alps left him in a coma. The F1 titan dominated his sport while racking up seven titles and is one of only six athletes to top the FORBES highest-paid athletes list since 1990.
6. Phil Mickelson
Career earnings: $815 million
Mickelson pitches for Amgen, ExxonMobil, KPMG, Rolex, Grayhawk and the Greenbrier, as well as two new partners in Intrepid Financial Partners and Workday. His $84 million in career prize money ranks second all-time. Coming in second to Tiger has been plenty lucrative for Lefty, who finally outearned his rival in 2015, for the first time since Woods turned pro in 1996.
7. (tie) Kobe Bryant
Career earnings: $800 million
Bryant&#8217;s earnings during his playing career were <a href="https://www.forbes.com/sites/kurtbadenhausen/2015/11/30/kobe-bryant-will-retire-with-record-680-million-in-career-earnings/#3cfbd75c217c" target="_blank" rel="noopener">tops all time among team athletes</a>, and he had the highest NBA salary the final six seasons of his career. The Black Mamba is attacking retirement the way he did opposing guards during his 20-year NBA career. He launched Kobe Inc. and a venture capital firm, Bryant Stibel, with $100 million in funding.
7. (tie) David Beckham
Career earnings: $800 million
Beckham&#8217;s most lucrative years have come in retirement thanks to royalty deals with Diageo, to launch a new single-grain Scotch whisky called Haig Club, and Global Brands Group, to create Beckham-branded consumer products. Beckham is inching closer to bringing an MLS expansion team to Miami, which he got the rights to at the bargain-basement price of $25 million.
9. Floyd Mayweather
<div id="attachment_32912" style="width: 410px" class="wp-caption alignnone"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-32912" class=" wp-image-32912" src="https://www.forbesafrica.com/wp-content/uploads/2017/07/Mayweather-v-McGregor-e1500973503764-300x219.jpg" alt="Floyd Mayweather Jr. v Conor McGregor" width="400" height="292" />Dana White splits Floyd Mayweather Jr. and Conor McGregor apart during the World Press Tour at SSE Arena on July 14, 2017 in London, England. (Photo by Matthew Lewis/Getty Images)</div>
Career earnings: $785 million
Our earnings figure for Mayweather does not include his monster payday for his August bout against Conor McGregor (our scoring period ended June 1). His McGregor paycheck makes Mayweather just the <a href="https://www.forbes.com/sites/kurtbadenhausen/2017/08/26/how-floyd-mayweather-became-boxings-1-billion-man/#76042d3f7d5a" target="_blank" rel="noopener">sixth athlete ever</a> with earnings of $1 billion.
10. Shaquille O&#8217;Neal
Career earnings: $735 million
O&#8217;Neal sold a stake in the business of Shaq last year to Authentic Brands Group, which got the rights to roughly half of O&#8217;Neal&#8217;s future licensing and endorsement revenue in return for a lump sum payment. Shaq’s low-cost sneaker line has sold more than 120 million pairs during his career.
11. LeBron James
Career earnings: $730 million
The NBA&#8217;s top pitchman added Intel and Verizon this year to his endorsement portfolio, which already included Nike, Coca-Cola, Beats by Dre and Kia Motor. King James owns a stake in 17 Blaze Pizzas, the <a href="https://www.forbes.com/sites/kurtbadenhausen/2017/07/11/lebron-james-backed-blaze-pizza-is-fastest-growing-restaurant-chain-ever/#4ba2258152b2" target="_blank" rel="noopener">fastest-growing food-service business</a> of all-time.
12. Cristiano Ronaldo
<div id="attachment_34819" style="width: 411px" class="wp-caption alignnone"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-34819" class=" wp-image-34819" src="https://www.forbesafrica.com/wp-content/uploads/2017/12/Cristiano-Ronaldo-e1513240861323-300x199.jpg" alt="Cristiano Ronaldo" width="401" height="266" />Cristiano Ronaldo of Real Madrid during the La Liga match against Sevilla at Santiago Bernabeu Stadium in Madrid, Spain. (Photo by Power Sport Images/Getty Images)</div>
Career earnings: $725 million
Ronaldo is rising up the charts as the <a href="https://www.forbes.com/sites/kurtbadenhausen/2017/06/07/ronaldo-lebron-top-the-worlds-highest-paid-athletes-of-2017/" target="_blank" rel="noopener">highest-paid athlete</a> in the world the past two years, including $93 million in the 12 months ending in June. His <a href="https://www.forbes.com/sites/kurtbadenhausen/2016/11/07/worlds-highest-paid-athlete-cristiano-ronaldo-signs-new-real-madrid-contract/#7c9525b2688f" target="_blank" rel="noopener">Real Madrid contract extension</a> will push the earnings for soccer&#8217;s reigning player of the year even higher.
13. Greg Norman
Career earnings: $705 million
Like Shaquille O&#8217;Neal and Muhammad Ali before him, Norman sold his future licensing rights to Authentic Brands Group in March. Norman&#8217;s company retains control of his real estate, investments and course design operations, but ABG will work on his other business interests in apparel, accessories, steak and wine.
14. Mike Tyson
Career earnings: $700 million
The youngest heavyweight champion in the history of boxing squandered $400 million in earnings (not adjusted for inflation) before filing for bankruptcy in 2003. Tyson has reinvented himself at 51 as an actor and with business partnerships around gaming, motorcycles and fitness centers.
15. Roger Federer
<div id="attachment_34820" style="width: 410px" class="wp-caption alignnone"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-34820" class=" wp-image-34820" src="https://www.forbesafrica.com/wp-content/uploads/2017/12/Roger-Federer-e1513241162828-300x207.jpg" alt="Roger Federer" width="400" height="276" />Roger Federer of Switzerland celebrates after beating Marin Cilic of Croatia during the ATP World Tour Finals at The O2 Arena, London. (Photo by Kieran Galvin/NurPhoto via Getty Images)</div>
Career earnings: $675 million
Federer recently re-took the crown for highest career prize money on the ATP Tour with his resurgent year on the court in 2017. His $111.9 million tally surpasses the total of Novak Djokovic ($109.8 million), as well as that of Tiger Woods, who sits at $110 million in prize money on the PGA Tour.
16. Lionel Messi
Career earnings: $600 million
Messi has been at Barcelona since age 13, and his contract extension last month will keep him at Camp Nou through the 2020-21 season. The buyout clause for Barcelona&#8217;s all-time leading scorer doubled under the new deal to $835 million.
17. Alex Rodriguez
Career earnings: $575 million
A-Rod signed two of the three biggest contracts in the history of baseball during his 22-year career and was paid $20 million by the Yankees in 2017 despite retiring last year. He has been busy in retirement as a Fox Sports analyst and a host for an upcoming CNBC reality show, in addition to his high-profile relationship with Jennifer Lopez.
18. Jeff Gordon
Career earnings: $525 million
Gordon won 93 races during his Nascar career, the modern-day record. He owns a stake in Jimmie Johnson&#8217;s No. 48 car and could be in line for a larger ownership role at Hendrick Motorsports.
19. Oscar De La Hoya
Career earnings: $520 million
The Golden Boy&#8217;s 2007 fight with Floyd Mayweather was the biggest bout in pay-per-view history, with 2.5 million buys, until Mayweather faced Manny Pacquiao. De La Hoya earned a then-record $52 million because he served as the fight&#8217;s promoter through his company Golden Boy Promotions, which he founded in 2002.
20. Manny Pacquiao
Career earnings: $510 million
Pacquiao&#8217;s pay-per-view career includes 18.6 million buys and gross revenue of $1.2 billion. The Filipino senator lost to Australian Jeff Horn in his only 2017 bout. Pacquiao&#8217;s biggest career payday was his 2015 fight with Mayweather, for which he pocketed roughly $125 million.
21. Derek Jeter
Career earnings: $490 million
Jeter&#8217;s tenure as an MLB owner is off to a rocky start in South Florida. The 14-time All-Star put up only $25 million of the $1.2 billion price for the Miami Marlins, but Jeter is calling the shots as CEO of the team.
22. (tie) Peyton Manning
Career earnings: $480 million
The five-time MVP retired as the NFL’s all-time leader in passing yards (71,490) and touchdowns (539) and was the <a href="https://www.forbes.com/sites/kurtbadenhausen/2016/03/07/peyton-manning-retires-with-record-400-million-in-career-earnings/#7c60b345488f" target="_blank" rel="noopener">NFL record-holder for earnings</a> on and off the field. Manning remains a popular pitchman in retirement, shilling for Nationwide, DirecTV, Gatorade, Papa John&#8217;s and Otterbox. He also hosted the 2017 ESPYs.
22. (tie) Kevin Garnett
Career earnings: $480 million
Garnett earned an NBA-record $334 million in playing salary during his 22-year playing career with the Timberwolves, the Celtics and the Nets. His blockbuster six-year, $126 million contract as a 21-year-old in 1997 helped push NBA owners to lock out the players ahead of the 1998-99 season.
24. Evander Holyfield
Career earnings: $475 million
Holyfield&#8217;s career-high payday was $34 million, for his second fight versus Mike Tyson, which ended abruptly when Tyson was disqualified for biting off a chunk of Holyfield&#8217;s ear. Despite a quarter-century of boxing purses, Holyfield faced major financial issues with a foreclosure of his $10 million, 109-room Atlanta estate and lawsuits for unpaid child support.
25. Andre Agassi
Career earnings: $470 million
Agassi&#8217;s massive Nike endorsement deal earned him $140 million over 10 years, including the appreciation of the company stock he received in the pact.
&#8211; Written by <a href="https://www.forbes.com/sites/kurtbadenhausen/" target="_blank" rel="noopener" data-ga-track="contrib block byline">Kurt Badenhausen</a>, FORBES STAFF

The 25 Highest-Paid Athletes Of All Time

The showdown between the biggest stars in boxing and UFC is less than a month away and tickets are still not on sale. That changes today with tickets for <a href="http://www.forbes.com/profile/floyd-mayweather/" target="_blank" rel="noopener noreferrer">Floyd Mayweather</a> versus <a href="http://www.forbes.com/profile/conor-mcgregor/" target="_blank" rel="noopener noreferrer">Conor McGregor</a> available at 1 ET at <a href="https://www1.ticketmaster.com/event/2E0052EAE9372152" target="_blank" rel="noopener noreferrer">Tickmaster.com</a> or on site at the T-Mobile Arena in Las Vegas. Tickets for the August 26 bout range from $500 to $10,000 with additional fees applied at checkout. Other tickets cost $1,500, $2,500, $3,500, $5,000 and $7,500. There is a limit of two tickets per household.
The arena, which opened last year, holds 20,000 for boxing. The get-in price is less expensive than the 2015 Mayweather-<a href="http://www.forbes.com/profile/manny-pacquiao/" target="_blank" rel="noopener noreferrer">Manny Pacquiao</a> bout where the cheapest list price was $1,500 at the 16,800-seat MGM Grand Garden Arena. Only 500 tickets were released to the public in that fight with the rest doled out to promoters and others involved with the bout.
While tickets have yet to hit the market for Mayweather-McGregor, you can already bid on them on the secondary market. Ticket reseller TicketIQ has more than 400 tickets available as of Monday morning at prices <a href="https://www.tiqiq.com/fight/conor-mcgregor-tickets/conor-mcgregor-vs-floyd-mayweather-jr--08-26-2017/4035147264396?publisherid=1605756&amp;utm_campaign=maymc" target="_blank" rel="noopener noreferrer">starting at $3,000</a> for nosebleed seats, and they range as high as $24,000 for ringside ones.
The Mayweather-McGregor fight promises to be one of the biggest financial bonanzas in the history of sports, on par with a Super Bowl or the Mayweather-Pacquiao bout, which <a href="https://www.forbes.com/sites/kurtbadenhausen/2015/06/10/mayweather-and-pacquiao-produce-the-first-600-million-night-in-the-history-of-sports/#5ef3951e21af" target="_blank" rel="noopener noreferrer">generated $600 million</a> in revenue. The pay-per-view audience will ultimately determine how big a cash cow the night is. The fight is priced at $100 for the high-definition PPV feed ($90 in standard def) and Las Vegas is currently taking over-under bets on <a href="https://sports.bovada.lv/boxing/floyd-mayweather-conor-mcgregor/floyd-mayweather-jr-conor-mcgregor-201708262300" target="_blank" rel="noopener noreferrer">4.99 million PPV buys</a>. Mayweather-Pacquiao had 4.6 million buys.
Both fighters will make a killing on the bout. McGregor is set to earn at least $75 million, which would be five times any payday he had at UFC. Mayweather has made a career of big paydays befitting a fighter nicknamed &#8220;Money.&#8221; He earned roughly $250 million for his unanimous decision over Pacquiao. Another payout along those lines would push his <a href="https://www.forbes.com/sites/kurtbadenhausen/2017/07/13/floyd-mayweather-career-earnings-could-hit-1-billion-with-mcgregor-fight/#28d319df17d2" target="_blank" rel="noopener noreferrer">career earnings to $1 billion</a>. Mayweather would be just the third athlete to earn $1 billion from his sporting career after Michael Jordan and Tiger Woods.
Mayweather was the highest-paid athlete three times over a four-year span before his &#8220;retirement&#8221; in 2015. The McGregor fight is sure to put him back on top again. &#8211; Written by Kurt Badenhausen, FORBES STAFF
<iframe loading="lazy" title="FLOYD MAYWEATHER VS CONOR MCGREGOR - FULL LOS ANGELES PRESS CONFERENCE VIDEO &amp; FACE OFF" width="500" height="281" src="https://www.youtube.com/embed/O7dg4seh46U?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
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Mayweather Vs. McGregor Tickets On Sale Today Priced At Up To $10,000

A few weeks before Floyd Mayweather swaggered into the ring in Las Vegas, a forgotten centenary slipped by that lends context to the struggle of the black man.
On April 5, 1915, the first ever black heavyweight champion of the world lost his title after 26 brutal rounds at a racetrack in Havana, Cuba. It was the end of a remarkable story of pride, skill and refusal to back down in the face of cruel and repulsive racism. Each of his stirring fights was punctuated by a torrent of vile abuse – mostly in the United States, the self-proclaimed land of the free – that would have made a neo-Nazi blush.
They called Jack Johnson, the son of a slave from Texas, the Galveston Giant, for he was every inch so. He was over six foot, with a broad chest that looked chiselled out of mahogany; he bowed for no man and boxed into his 60s. Out of the ring, Johnson was a flamboyant man about town who smoked huge cigars, drank champagne, dressed in the finest suits and drove expensive cars at a time when most of the world was walking.
In the ring, Johnson was a supreme mover and technical genius that few could lay a glove on. He started each fight with beguiling ease, as if he was kidding his opponent to death, in the words of his biographer Geoffrey C. Ward in his book Unforgivable Blackness. As the rounds went by the punching power would grow steadily, with lurking devastating uppercuts that threatened to rip off a boxer’s head.
This was how Johnson won his world title in Sydney, Australia, the day after Christmas in 1908. The fact there was an unofficial color bar in boxing makes the title win ever more remarkable. For two years, Johnson haunted the corner of the heavyweight title holder Canadian Tommy Burns. As corner men towelled Burns down, after another victory, Johnson shouted from ringside that Burns was no champion until he had fought him. Yes, these things happened before Don King was even thought of.
Money twisted the arm of Burns, who said many times he would never fight a black man. Greed and money had always ruled boxing.
Round after round, in Sydney, Burns, who had power but little sense, insulted Johnson’s race and called him a coward as he charged. Johnson smiled and taunted back.
“Poor little Tommy, who told you you were a fighter?” joked Johnson.
“This is what is known as a left hook, Tommy,” before stepping and letting fly with a bone-shuddering left.
In the 14th round, as Johnson hammered Burns to the floor, there came press censorship. Legend has it that the police ordered the camera to stop filming during the knockout. Certainly, the edited footage cuts out the moment when Burns hit the canvas; it was deemed unseemly to show a black man victorious over a white.
Despite this, Johnson landed a resounding blow for the black man in Sydney. Sadly, in the United States (US), angry lynch mobs murdered more than 20 innocent black men, in racial retribution.
Johnson defended his title eight times in six and a half years. The tirade against him grew as the newspapers made a meal of his lavish lifestyle and relationships with white women. The man himself, one of the greatest boxers ever to lace up a pair of gloves, didn’t give a damn.
The great man’s reign also gave rise to the phrase: the ‘great white hope’ for any boxer attempting to wrest the title back from black hands. One of them, former heavyweight champion James J Jeffries, came out of retirement on US Independence Day, July 4, 1910. Trains carried thousands to the fight, in Reno, Nevada, that could have doubled as a Nuremburg rally. Guns weren’t allowed because the organizers thought someone was going to shoot Johnson. The crowd satisfied itself by firing racist insults throughout.
Johnson had the last laugh, pummelling Jeffries to the floor, earning $121,000, in modern money a sum near the amount for the Mayweather fight. He drove to pick up the money, in cash, from a nearby diner on the way home.
The end came in Havana just over 100 years ago. A hard right hand from Jess Willard, the Pottawatomie Giant, in the 26th round knocked Johnson to the canvas. Age, heat and exhaustion had caught up; there were whispers Johnson had thrown the fight for money. Maybe, maybe not?
Either way, Johnson never wore the crown again and his life ended on a sad note of bathos; the Galveston Giant died, aged 67, when his car hit a telegraph pole. He had driven away angrily from a North Carolina diner after yet more discrimination against the color of his skin.
The centenary is maybe time to pause and think. One hundred years on, from Johnson to Mayweather, the world of boxing may have cleaned up its act, but has the world?

The Giant  Who Laughed  In The Face Of Racism

So, ‘The Fight of the Century’ has come and gone. Normally after a fight of this magnitude, the loser is left wondering what might have been. He has to pick himself up, dust himself off and go back to the drawing board. But, in this case, it was the poor fans that wondered what could have been. Some, especially the non-boxing fans who were caught up in the hype, asked, “Is that it?”
Was that really the fight of the century?
What is a fight of the century anyway? To the hardcore boxing fan, such a fight is one where there are knockouts and knock downs; where there’s blood and tears, where there is drama. Fights that deserve that label are: Muhammad Ali vs George Foreman in 1974; Ali vs Joe Frazier in 1975; Sugar Ray Leonard vs Roberto Duran in 1980; Leonard vs Thomas Hearns in 1981; and Marvin Hagler vs Hearns in 1985.
With the much-awaited Floyd Mayweather vs Manny Pacquiao fight, it was always going to depend on what the Filipino was going to bring to the table. In other words, it was up to Pacquiao to make or break the fight. As the famous ring announcer, Michael Buffer, said before the fight, “Pacman is going to have to come out like a Tasmanian devil if he hopes to upset Mayweather.” After Pacquiao’s trainer Freddie Roach said that his fighter was ready to go 25 rounds, expectation was high, despite many believing the fight happened five years too late. When the fight started, fans were on the edge of their seats. Not because of what was happening in the ring, because of what they hoped could happen.
What was happening was that Pacquiao, a slugger, was trying to outbox a boxer in Mayweather. After 12 not so exciting rounds, Mayweather ran away with a unanimous decision. The result seemed to surprise Pacquiao who said after the fight that he thought he did enough to be awarded a decision. Mayweather will march into his reported 49th and final bout in September still undefeated. When the dust settles, this fight will only be remembered for its financial records. It became the highest selling pay-per-view sporting event of all time with a staggering 5.65 million buys. The previous record in terms of pure sales was the 2007 fight between Mayweather and Oscar De La Hoya at 2.48 million.
The fight generated well in excess of $400 million, much more than the Super Bowl.
The big question on everybody’s lips is whether there will be a rematch? Given that Pacquiao revealed he fought with an injured shoulder, chances are that a rematch could be on the cards. But it is doubtful that a second fight will generate even half as much interest.
Fans will remember the principle of once bitten twice shy. Simply put, most in the boxing fraternity were left underwhelmed.
<h2>Rich But Disappointing</h2>
The so-called Fight of the Century between Floyd Mayweather and Manny Pacquiao was indeed the most expensive, but fell short of the high expectations.
“Mayweather did what he usually does – running away from his opponent. I expected a lot from them but they didn’t live up to my expectations. It was not a fight of the century; it could be one of the popular fights in the last 15 years. Mayweather should have knocked out Pacquiao but he fought like a coward,” says Alan Toweel, a boxing trainer in South Africa.
Toweel says what happened in Las Vegas was not good for boxing. He believes the knockout Pacquiaa suffered at the hands of Juan Manuel Marquez in 2012 finished him.
Ron Jackson, a boxing historian and journalist, agrees the fight was not a classic.
“I thought Pacquiao won the fight. It was very disappointing to see Mayweather running around. At least it could have been a draw,” he says.
A few days after Mayweather won his 48th fight and kept his unbeaten record, the American announced that his next fight will be in September and will be his last. Amir Khan, from Britain, is being touted as his next opponent. But this is yet to be confirmed.
“Hopefully it does happen. If it does, it will be an interesting fight because Khan is very good boxer. I don’t look forward to another Mayweather’s fight. He past his time,” says Toweel.

The $400-Million  Flop Of The Century

As Floyd Mayweather earned a massive $41.5 million from his most recent fight against Saul ‘Canelo’ Alvarez in Las Vegas, South African Phillip Ndou, who fought him a decade ago, was preparing to fight a nobody in Namibia for $4,544. One fighter on the crest of a triumphant wave; the other beached and struggling with a painful comeback. Both connected, and divided, by the outcome of one fight.
Rarely in sport has there been such a yawning gap in fortunes. Mayweather and Ndou, both 36, stand at opposite ends of the boxing scale. Mayweather has fought 45 times with 26 knockouts and remains undefeated. He is a world champion in five divisions and holds eight titles.
<div id="attachment_2342" style="width: 310px" class="wp-caption alignleft"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-2342" class="size-medium wp-image-2342" src="/wp-content/uploads/2017/04/119037604-300x223.jpg" alt="" width="300" height="223" />Floyd Mayweather throws a right hand at Phillip Ndou early in the WBC lightweight championship fight. (Photo by Matthew Mitchell/Getty Images)</div>
Ndou, known as ‘Time Bomb’, has been sidelined by a brain injury he suffered in 2004. He is now trying to scrape his way back to his former glory.
On November 1, 2003, Ndou and Mayweather stood as equals, toe-to-toe for a WBC lightweight title fight in Michigan, United States. Big puncher Ndou was the hope of Africa that night, but Mayweather knocked him out in the seventh round. Mayweather earned $3 million and Ndou $250,000.
On the night Mayweather beat Alvarez for the WBC and WBA light-middleweight titles, Ndou was watching on television. The South African knew Mayweather would win.
“When I fought him he was not this experienced. Our mistake was we went out to prove a point, which is the weakness Mayweather capitalized on,” says Ndou.
The loss to Mayweather resulted in fading fortunes for Ndou. Seven months later, Ndou lost again to fellow countryman Isaac Hlatshwayo. He collapsed minutes after the fight.
Doctors ruled Ndou unfit to box after a brain scan. The former South African and WBA International featherweight champion, and WBU and WBC international junior lightweight champion, was forced to retire at the young age of 27.
The years after that defeat were spent in the wilderness of television commentary and a cameo in a local soap opera Muvhango. In a role scripted for him, Ndou played a boxing trainer in a club named after him—Time Bomb. That was as near to acclaim as it got for him.
Television brought instant money but a return to the ring took five years.
“I appreciated what people offered to keep me going and [help me] earn a living. But, I am an entertainer in the boxing ring; I missed my days of boxing.”
Ndou returned to the sport in February, 2009, defeating Frenchman, Rachid Drilzane, on a technical knockout in Saint-Quentin, France.
Under a new trainer, Bernie Pailman, Ndou is pursuing a strong comeback. He beat Pius Dipheko in June, climbing to fourth place in the South African welterweight ranking.
“I remain the only pound-for-pound titlist in Africa. I am on a mission to claim my former glory back. I will be a world champion again. I know I have it in me. Thirty six is just a number. I still have many more years [left in the ring],” Ndou says.
“I have never been operated on or taken medication, but here I am. I am grateful to God. He has been there for me.”
In boxing, female managers are rare. Promise Moyo, who manages Ndou, is not going to let her gender get in her, or Ndou’s, way. She was previously a deputy director at a municipality before acquiring her boxing promotion license late last year.
Namibia’s HS Okungo Promotions contracted Ndou for two fights in Windhoek, one against little-known Pohamba Mandume, which he won in eight rounds. Ndou will return to the country in November to fight a contender that is yet to be announced.
“In the few months I have been with Phillip, we secured the Namibian contract and he is in line to challenge for the title. Things are shaping up,” says an upbeat Moyo.
Moyo says the amount of money Ndou earns for a fight is not that important, all they want is to secure more fights and then get him back to the level required for top-notch international bouts.
“The fight against Pius earned him R25,000 ($2,499) and now he is going to Namibia for R45,000 ($4,499), we don’t see things in money terms but the leverage he’s getting day-by-day,” says Moyo.
“Phillip is so disciplined. You can’t believe he is a three-time former champion. Since he’s joined the gym, he’s been consistent and behaved like a hungry student. He has shown commitment to my ground rules,” says Pailman.
Ndou has spent six months training with Pailman, who is known as one of the quietest, yet wisest men in the business.
“We come a long way. We both know what is expected of each other. I am here to learn and he’s the teacher. If you want to work with me, I am not a child anymore and should not be treated like one. I respect trainers who show respect to their boxers,” says Ndou.
“The Namibians can be a clean-up on our front door before going to look outside. But my benchmark for him is Kaizer Mabuza,” says Pailman.
Mabuza is a highly ranked South African who put up a good fight against American and former undisputed world champion, Zab Judah, two years ago. Mabuza lost by a technical knockout.
If Lady Luck smiles on Ndou, the former champion’s dream of fighting before his own people in Thohoyandou, in northern South Africa, for the first time since he turned professional in 1996, could be realized.
You could argue Ndou has done his fair share of the drudgery in the scullery of the fight game, through a beating from Mayweather and recovery from brain damage. If ever there was an African Cinderella, Ndou should surely go to the ball.

Tag: Floyd Mayweather

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