In the coastal country’s capital Accra, the South African musician savored street food and a different kind of music, in tandem with the sound of the waves.



For Unathi Nkayi, life is all about investing in experiences, be it in her music or her travel sojourns.



The popular South African musician and Idols South Africa judge has lived in and visited several countries around the world, but one of her most abiding memories of a holiday was last year in the coastal African country Ghana.



“I felt the beauty of the continent in Ghana and her pride and respect and her anointing,” Nkayi tells FORBES AFRICA.



In December, she accompanied a friend who was traveling to the West African country, and spent six days in the capital Accra, well into the New Year.



They stayed at the Mövenpick, situated on a busy street down the road from the military base, the presidential house and in close proximity to the beach.



“I’m a beach person so wherever I travel for leisure, I have to be on the coast,” says Nkayi.



On New Year’s Day, she was at one of Ghana’s most popular beaches, Labadi Beach, and it was the most beautiful she had seen – and what attracted her to it more, were the Afro beats emanating from it as she arrived at the parking lot.



The air was spiked with a medley of music, from Burna Boy to Tiwa Savage to D’banj and Wizkid.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="768" src="https://www.forbesafrica.com/wp-content/uploads/2020/07/IMG-0332-1024x768.jpg" alt="" class="wp-image-46761" srcset="https://cms.forbesafrica.com/wp-content/uploads/2020/07/IMG-0332-1024x768.jpg 1024w, https://cms.forbesafrica.com/wp-content/uploads/2020/07/IMG-0332-300x225.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2020/07/IMG-0332-600x450.jpg 600w, https://cms.forbesafrica.com/wp-content/uploads/2020/07/IMG-0332-768x576.jpg 768w, https://cms.forbesafrica.com/wp-content/uploads/2020/07/IMG-0332.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



As she sauntered closer to the white sandy shores, the music got louder and it became apparent it came from the restaurants serving food to serpentine queues of visitors on the beach.



With music in the air, and the clear blue waters of the ocean under her feet, Nkayi experienced a serene calm as she closed her eyes and shut out her city life in far-away Johannesburg.



The two-hour professional spa massage she received on the beach, with the sound of the waves in her ear, made her de-stress totally. After that, it was time for some soul food on the busy streets of Accra.



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="1024" src="https://www.forbesafrica.com/wp-content/uploads/2020/07/GettyImages-171155842-1024x1024.jpg" alt="" class="wp-image-46759" srcset="https://cms.forbesafrica.com/wp-content/uploads/2020/07/GettyImages-171155842-1024x1024.jpg 1024w, https://cms.forbesafrica.com/wp-content/uploads/2020/07/GettyImages-171155842-300x300.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2020/07/GettyImages-171155842-100x100.jpg 100w, https://cms.forbesafrica.com/wp-content/uploads/2020/07/GettyImages-171155842-600x600.jpg 600w, https://cms.forbesafrica.com/wp-content/uploads/2020/07/GettyImages-171155842-150x150.jpg 150w, https://cms.forbesafrica.com/wp-content/uploads/2020/07/GettyImages-171155842-768x768.jpg 768w, https://cms.forbesafrica.com/wp-content/uploads/2020/07/GettyImages-171155842-1536x1536.jpg 1536w, https://cms.forbesafrica.com/wp-content/uploads/2020/07/GettyImages-171155842-2048x2048.jpg 2048w, https://cms.forbesafrica.com/wp-content/uploads/2020/07/GettyImages-171155842-80x80.jpg 80w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption>Busy Nima area.</figcaption></figure>



“You park on the streets and your table and chairs are on the street. And then, they bring you a tank with live fish and you choose,” she says of the unique experience savoring local delicacies.



She relished her fish with jollof rice and some plantain, the local staples that took her on a culinary journey.



“It was very multicultural in that sense, and experiencing the vastness of Ghana which is absolutely beautiful.”



Apart from the food, the culture and the scenery, Nkayi greatly appreciated the people.



“They are the most gracious people I have met,” she says of their welcoming nature.



Nkayi grew up in Namibia, England and Wales, studied in the Netherlands and Spain, has traveled to France and Belgium, but says nothing compares to visiting countries like Ghana.



“There’s a grace and respect I feel that I don’t feel in the rest of the world,” she says. “It is almost royal.”



She was especially impressed with the way Ghanaian men treat women.



“They adore women… there’s a deliberate acknowledgement of the feminine presence of power,” she says.



Hailing from a country where the femicide rate is one of the highest in the world, she was struck by these genteel attributes.



“For example, there are certain things I do not wear in South Africa. There are certain parts of my closet I only go to when I go on holiday [to places like Ghana], and that is because I know that the West African man will not whistle at me, and he will not call me ma bhebheza [meaning ‘my baby’ as a form of cat-calling].



“There’s an adoration West Africa has for women that I don’t get to experience in any other part of the world,” she says, adding this is something all countries could learn from.



More on Ghanaian hospitality: on one particular morning in Accra, she and her friend visited a local couple who cooked them a three-course meal for brunch.



Alcohol of every kind was offered, including some of the finest from Nkayi’s home country, South Africa.



But what she loved most was the sauce that accompanied her meal.



“There’s a Ghanaian fish sauce I love called shito,” she says.



It’s a hot pepper soup that consists of fish or vegetable oil, ginger, dried fish, prawns, crustaceans, tomatoes, garlic, peppers and spices.



The couple gifted her with three jars of shito that they made, which she carried back home, and thrust into her freezer, so she could enjoy them for longer.



And what can South Africa learn from Ghana?



“Everything!” says Nkayi.



“We need to be more open, and we need to be more hospitable. We need to look at our own continent the same way we marvel at traveling to America or Europe… Africa is beautiful and I marvel at how complex she is.”



Nkayi hopes to visit Ghana again, but not just yet.



Her next trip is to another pristine beach, at Trinidad and Tobago in the Caribbean, for the carnival in February 2020.

H&M reveals collaboration with African brand Mantsho

#ExecutiveTravel: Unathi Nkayi’s Ghana

Move over Lagos. Accra is campaigning hard to bring
international tourism and business to its verdant shores.



<hr class="wp-block-separator"/>



Outside Accra’s shiny new Kotoka International Airport is a
fleet of 30 black Land Cruisers waiting for a motley group of 60
African-Americans gripped by wanderlust. 



The airport, birthed from the partnership between Ghana
Airports Company Limited (GACL) and Airports Company South Africa (ACSA), now
processes around 1,250 passengers per hour with a goal of welcoming some six
million passengers each year to the leafy West African country, according to
Joshua Otchere of Ghana Immigration Service. 



This is Ghana’s attempt to become the hub of sub-regional
travel by distinguishing itself from the likes of Lagos. 



<figure class="wp-block-image"><img loading="lazy" decoding="async" width="920" height="612" src="https://www.forbesafrica.com/wp-content/uploads/2019/02/Ghana1.png" alt="" class="wp-image-39165" srcset="https://cms.forbesafrica.com/wp-content/uploads/2019/02/Ghana1.png 920w, https://cms.forbesafrica.com/wp-content/uploads/2019/02/Ghana1-300x200.png 300w, https://cms.forbesafrica.com/wp-content/uploads/2019/02/Ghana1-600x399.png 600w, https://cms.forbesafrica.com/wp-content/uploads/2019/02/Ghana1-768x511.png 768w" sizes="(max-width: 920px) 100vw, 920px" /><figcaption>Women sell fish at a thriving market in Accra. Picture: Getty</figcaption></figure>



“We are now offering better services, faster turnaround
times from airlines and a world-class experience when traveling, which we
believe will compete with the rest of the world along with great retail
spaces,” says Otchere.



It is a fitting welcome to the star-studded group of
visitors including international supermodel Naomi Campbell and actors Idris
Elba, Anthony Anderson and Rosario Dawson among many others. Ghana, once a
major hub for the transatlantic slave trade from the 16th to the 19th
centuries, has several historical ties with the USA. 



Ghana’s president Nana Akufo-Addo declared and formerly
launched ‘Year of Return Ghana 2019’ for Africans in the diaspora in Washington
D.C., in September last year with the aim of uniting Africans on the continent
with their brothers and sisters abroad. Tasked with playing her role to make
that vision a reality is fellow Ghanaian and Chief Marketing Officer of William
Morris Endeavor, Bozoma Saint John. 



“I had an audience with the president after meeting him at
an event by the Africa-America Institute in New York where we were both
presented with awards. During my acceptance speech, I spoke about Ghana and
when I came back to Ghana, he asked me what I was going to do to represent
Ghana in the diaspora,” says John. 



“He said he was proud of my achievements but what am I going
to do specifically to help promote Ghana. I took it to heart and I thought
about all the friends that I have invited to Ghana throughout the years and all
of those who have changed their opinions about what Ghana is and sometimes it
was only after a week. So I knew how powerful that process was,” she says.



<div class="wp-block-image"><figure class="aligncenter"><img loading="lazy" decoding="async" width="407" height="558" src="https://www.forbesafrica.com/wp-content/uploads/2019/02/ghana2.png" alt="" class="wp-image-39166" srcset="https://cms.forbesafrica.com/wp-content/uploads/2019/02/ghana2.png 407w, https://cms.forbesafrica.com/wp-content/uploads/2019/02/ghana2-300x411.png 300w, https://cms.forbesafrica.com/wp-content/uploads/2019/02/ghana2-219x300.png 219w" sizes="(max-width: 407px) 100vw, 407px" /><figcaption>Traditional dancers in Ghana. Picture: Getty</figcaption></figure></div>



The former Chief Brand Officer of Uber immediately reached
out to Hollywood star Boris Kodjoe to brainstorm on how they could get more
people to join them to discover Ghana and the Full Circle Festival was born.



“Boris and I thought about who we could invite. It wasn’t
about just getting the biggest names, it was about inviting our friends who
have influence both in Hollywood and in the business circles who can come to
Ghana and really enjoy the experience,” says John.



The country came fourth out of 19 countries in CNN’s list of
top places to visit in 2019. In addition, there have been massive
infrastructure projects, digital skills training for millions as well as
substantial investments into the startup ecosystem. 



“Google is setting up its Artificial Intelligence Laboratory
in Accra and that shows just how far we have come as an economy and country,”
says Franklin Cudjoe, President of Imani Centre for Policy and Education, a
leading Ghanaian think-tank.



This year, Ghana is attempting to ramp up its tourism
status. The initiative is set to attract some half a million tourists, with
about 350,000 coming in from North America, while the rest will come from the
Carribean, South America and Europe, according to Ghana Tourism Authority
(GTA).



<figure class="wp-block-image"><img loading="lazy" decoding="async" width="917" height="605" src="https://www.forbesafrica.com/wp-content/uploads/2019/02/Ghana4.png" alt="" class="wp-image-39167" srcset="https://cms.forbesafrica.com/wp-content/uploads/2019/02/Ghana4.png 917w, https://cms.forbesafrica.com/wp-content/uploads/2019/02/Ghana4-300x198.png 300w, https://cms.forbesafrica.com/wp-content/uploads/2019/02/Ghana4-600x396.png 600w, https://cms.forbesafrica.com/wp-content/uploads/2019/02/Ghana4-768x507.png 768w" sizes="(max-width: 917px) 100vw, 917px" /><figcaption> In the middle, Chief Marketing Officer of William Morris Endeavor, Bozoma Saint John. Picture: Supplied</figcaption></figure>



“We expect a lot of networking and business opportunities to
come out of this unique initiative especially between Ghana and the USA that
will generate revenues for local industries in Ghana,” says Akwasi Agyeman,
Chief Executive Officer of GTA.



For the attendees of the recent Full Circle Festival,
however, the experience is somewhat more about a deeper spiritual connection.
Activities included a visit to the historic Cape Coast castle as well as
tourist hotspots like the Royal Senchi resort and a trip to Lake Volta,
Africa’s largest artificial reservoir.



“It is hard to explain what it feels like when you spend time in a place where double-consciousness doesn’t exist, the freedom to just be, the peace of mind and to be closer to your ancestors’ spirit than you have ever been. 



 “To feel the dreadful weight inside the slave dungeons and then the surge of empowerment when you step back into your life with a newfound purpose and 400 years of collective survival energy behind you. To connect with your royal heritage and to see the beauty in your culture that can never be denied. To eat the food and dance all night and connect with people who carry such effortless joy and pride, I simply love Ghana,” says actor Kodjoe.



<div class="wp-block-image"><figure class="aligncenter"><img loading="lazy" decoding="async" width="461" height="566" src="https://www.forbesafrica.com/wp-content/uploads/2019/02/Ghana3.png" alt="" class="wp-image-39168" srcset="https://cms.forbesafrica.com/wp-content/uploads/2019/02/Ghana3.png 461w, https://cms.forbesafrica.com/wp-content/uploads/2019/02/Ghana3-300x368.png 300w, https://cms.forbesafrica.com/wp-content/uploads/2019/02/Ghana3-244x300.png 244w" sizes="(max-width: 461px) 100vw, 461px" /><figcaption>The Full Circle Festival at the Labadi Beach Ghana. Picture:Getty</figcaption></figure></div>



It has been 400 years since the first enslaved Africans
arrived in North America. For many, the impact of the slave trade cannot be
overlooked. 



For John, this is the beginning of a journey of
enlightenment for her friends in Hollywood. It is time to play her part for
Ghana by bringing awareness to the destination as a tourist hotspot for the US.




As CMO of one of the biggest talent agencies in the US, her
opinion certainly holds weight. And there is no shortage of passion when it
comes to the country that seems to have now captured the attention of corporate
America.

accra

IN PICTURES | Ghana Earning Its Stars And Stripes Through Tourism

Move over, Lagos and Johannesburg, Accra too has a burgeoning media and entertainment sector. A 2016 report by PricewaterhouseCoopers (PWC) predicts the sector in Ghana could be worth more than $1 billion in 2019.
Proving this are events such as the Exclusive Men of The Year (EMY) Africa Awards, which last year brought together 1,000 people including some of Ghana’s top CEOs, founders and achievers. Held on Father’s Day the last two years, it spotlights businessmen who are also role models at home, a campaign Daniel Kojo Soboh, Executive Director of EMY Africa, is hoping will transform the role of men in societies across Africa.
“We did a lot of research and realized there were homes that had no positive male role models young children could look up to. We know that the father’s role is very key, so it’s very important we project some of these men who are doing so great with their family, their work and their business,” says Soboh.
The event is dedicated to celebrating men in Ghana and Soboh is looking to expand his footprint in other African countries as well.
Those awarded include previous FORBES AFRICA covers, Papa Kwesi Nduom and Joseph Siaw Agyepong, for their impact as leading business magnates and inspirational role models.
<a href="http://www.forbesafrica.com/focus/2016/09/01/father-ghanaian-theater/" target="_blank" rel="noopener">READ MORE: The Father Of Ghanaian Theater</a>
“We select people from across various industries, people whose work is impacting society positively. We wanted to present them to young people who learn about them and who can read their stories and be inspired…,” says Soboh.
His own experiences growing up in a mining area in the Western Region of Ghana with a father he looked up to helped shape his outlook.
“My father encouraged us to be anything we wanted to be so long as it was 100% legal,” he reminisces as we sit down in his office in downtown Dzorwulu, Accra.
Soboh’s dream was to become a pilot. He opted for computer science at university instead until he stumbled into the entertainment sector.
“Two years into my course, I wanted to quit because I realized it was not something I wanted to pursue. I fell in love with entertainment… I organized a lot of events so everything pointed to the fact that I was an entertainment person. I loved putting stuff together and putting smiles on people’s faces and I also loved organizing and giving people a good time.”
Soboh joined Imajin Advertising, an events company in Ghana, where he was part of organizing some of Ghana’s most successful events such as the Legends and Legacy Ball, The Stand Up GH concert, and The Ghana Stands In Worship concert. The time was right.
According to the PWC report, Ghana’s entertainment and media sector generated revenues of $685 million in 2016, representing a year-on-year- growth above 25% from its $214 million mark in 2012.
Soboh decided he wanted a chunk of this lucrative market.
<div id="attachment_35818" style="width: 210px" class="wp-caption alignright"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-35818" class="size-medium wp-image-35818" src="https://www.forbesafrica.com/wp-content/uploads/2018/04/IMG_9360-1-200x300.jpg" alt="" width="200" height="300" srcset="https://cms.forbesafrica.com/wp-content/uploads/2018/04/IMG_9360-1-200x300.jpg 200w, https://cms.forbesafrica.com/wp-content/uploads/2018/04/IMG_9360-1-300x450.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2018/04/IMG_9360-1-600x900.jpg 600w, https://cms.forbesafrica.com/wp-content/uploads/2018/04/IMG_9360-1-768x1152.jpg 768w, https://cms.forbesafrica.com/wp-content/uploads/2018/04/IMG_9360-1-683x1024.jpg 683w, https://cms.forbesafrica.com/wp-content/uploads/2018/04/IMG_9360-1.jpg 1365w" sizes="(max-width: 200px) 100vw, 200px" />Daniel Kojo Soboh. Photo supplied.</div>
“I started my own agency called Carbon AD to partake in opportunities in this growing sector. I partnered with Exclusive Men’s Magazine as a managing partner and together we created the EMY Africa Awards… The event has grown very quickly and become a household name&#8230;”
Ghana’s entertainment industry has seen significant changes over the past decade, and it has become imperative for companies like Soboh’s to continue to innovate. This relies on sponsorships, and that has not been an easy task for Soboh.
“We strive to raise the bar in terms of events in Ghana&#8230; I mean other people are doing it in Nigeria and Kenya, where they are producing state-of-the-art events and these things come at a cost,” says the man promoting exclusive men in Africa. Are they listening?

kojo

From Accra To Africa

The first time I visited Ghana’s capital, Accra, was in 2014 and it was an impressive experience. From the airport to the hotel, I met people who treated their country’s guests with dignity.
When it was time to hit the street market of Accra, I exercised caution because I was about to experience the discomfort that accompanies shopping in a typical African market where you must sweat it out under the sun, guard your wallet, and watch out for other types of social menace. My brain was very alert throughout my visit at the famous Makola Market. Within minutes, this unpleasant experience was replaced with one of pleasure as I entered the modern Accra Mall. The ambiance was relaxing and consumers were treated with respect.
The success of entrepreneurs in this economic system will be determined by how good they are at selling what consumers want, which includes respecting the dignity of people.
Customers crave a welcoming smile, honesty, respect, convenience and high-quality. Offering what matters to customers, but which is not always easy to find, will be where African entrepreneurs find success.
In Africa, there is a scarcity of love being expressed towards citizens. This is evident in the continent’s poor infrastructure, hunger, poor healthcare facilities, and lack of empathy from politicians. This is why Africans are longing for anything that represents dignity.
<a href="http://www.forbesafrica.com/investment-guide/2017/08/10/learn-walk-water-want-grow-start/" target="_blank" rel="noopener">Learn To Walk On Water If You Want To Grow Your Start-Up</a>
This is one opportunity that entrepreneurs cannot ignore. Despite challenges, the retail business is growing in Africa. Malls are always busy, not necessarily because the products are cheaper, but because many Africans, for the first time, are shopping in a dignified atmosphere. The demand for foreign goods is simply a result of customers craving self-esteem.
In Nigeria alone, the growth of modern shopping malls is fast and expected to double with new malls springing up every month across the country. The same is said of Nairobi that has the largest square meter shopping malls in sub-Saharan Africa. What is driving this investment? One reason could be the replacement of the humiliating market experience with malls that are clean and comfortable. The foundation of this business model is love for customers, driven by the need to restore dignity to the day-to-day shopping experience.
If you visit Lagos, Nigeria, at the moment, one of the things you will notice is the massive investment in infrastructure. This will enhance human dignity and promote business. A typical example is the Bus Rapid Transit (BRT) scheme in Lagos that is threatening the age-old yellow buses, popularly referred to as Danfo. In the BRT buses, customers are treated to air conditioning and comfortable seats. In a Danfo bus, you have to endure stifling heat and stinging insults from bus conductors.
Lagos public bus users will naturally flow to where the dignity of the consumer is respected at a competitive price. Similarly, an entrepreneur can either attract or repel people to their business. When you care about your customer, you will see increased patronage and profits grow.
<a href="http://www.forbesafrica.com/investment-guide/2017/10/30/west-africa-less-attractive-investors/" target="_blank" rel="noopener">Why Is West Africa Less Attractive To Investors?</a>
In my years of reading and relating with other entrepreneurs, I have found that most strategies and models are vulnerable to disruption and prone to failure; but the love strategy never fails. Business disruptors are usually entrepreneurs who try to improve current systems. Since the law of service says that your reward in life is directly proportional to the value that you give to others, these people are able to attract commensurate value which sets them apart.
The reality is that a business that attracts consumers and investors alike is one that focuses on meeting the needs of people on a consistent basis. These needs go beyond the obvious to include comfort, dignity, respect, care and, ultimately, love. &#8211; Written by Victor Mamora

Love Comes Before Money

At least the new president Nana Akufo-Addo is optimistic. In a press statement he called for reflection on what makes Ghanaians who they are. This year’s theme, according to him, is:  “Mobilizing for Ghana’s Future.” That is, a year for Ghanaians to understand their country’s shortcomings and look at ways to improve.
Good timing, when growth is falling. According to figures from the World Bank, Ghana’s economy grew by 4.9% during the first quarter of 2016. However, overall gross domestic product (GDP) growth for the whole of 2016 could be below the 3.9% achieved in 2015, due to production problems in oil.
Inflation is at 16.7%, made worse by the country’s erratic energy supply that sees businesses put prices up when they use generators.
Victor Ohene Oppong, Founder of Invest Hub, a financial advisory firm in Accra, is, like many of his countrymen, in no mood for jubilation.
<div id="attachment_4605" style="width: 245px" class="wp-caption alignleft"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-4605" class="size-medium wp-image-4605" src="/wp-content/uploads/2017/04/GettyImages-146126958-235x300.jpg" alt="" width="235" height="300" />Dr. Kwame Nkrumah of newly independent Ghana, Ghana, mid to late 1950s. The British crown colony of the Gold Coast, became its own country of Ghana on March 6, 1957, with Dr. Nkrumah as its first President. (Photo by Underwood Archives/Getty Images)</div>
“Sixty years ago our founding father, Dr. Kwame Nkrumah famously opined, Ghana your beloved country is free forever, and we all thought managing our own resources would lead to prosperity for everyone but that has simply not been the case. We have issued our fifth Eurobond debt for $750 million and the oil crisis has led to a sharp contraction in oil exports. Businesses are fighting for survival because when there is no cash flow you die. So what is there to celebrate?” he says.
Economic hard times have hit Oppong in the pocket. Last year, he had to lay off five expatriates and close down one of his two branches because of low revenues.
“The debt to GDP ratio stands at about 70% and the last unemployment figures show at least 42% of people are still struggling to find jobs. I think the president is right when he calls this a time of reflection, we need to think very hard and carefully about the future of this country,” says Oppong.
Richmond Nartey, Managing Director of RN Shipping in Tema, agrees.
“Sixty years is a lifetime. For most people that is the age when they begin to think about retirement and enjoying life. But that is not the case for Ghana. The value of our currency is still very weak against the dollar and even though we decided to use our own local currency, many companies still charge in dollars. Foreign currency restrictions in Ghana are still a big issue for our kind of business. What happens to businesses that cannot get their hands on the much-needed dollars to be able to run their business?” says Nartey.
Following the end of decades of rule by former coup leader Flight Lieutenant Jerry Rawlings, Ghana has done its best to clean up its democratic act. Ghana’s two-party electoral system is earning the confidence of the world for its peaceful political transitions. For this reason alone, Mary Osei, Account Manager at HFC Bank, believes there is cause to celebrate.
“This is a time to remember all the things that make this country a wonderful place to live. Yes, there are several challenges we are facing, but which economy isn’t facing challenges? We have to continue to work together to build on the achievements we have and make this nation great,” says Osei.
“If there was ever a day to be proud of your Ghanaian heritage and to be patriotic, there is no better day than March 6, so I do not agree with the naysayers and people who believe there is no need for celebrations,” she says.
Yet the debate over how to celebrate Ghana’s 60th birthday has been fierce. Akufo-Addo set up a 30-member committee to plan the celebrations with a budget of GHc20 million ($4.57 million), which has proved controversial on the streets.
“If there is anywhere that money needs to be spent, it should be in the creative industry instead of throwing it away on branding buses with faces of old presidents or parties. There are failing sectors in the economy where that money could be put to much better use,” says Adamz, a hip-hop artist in Ghana.
The influence of Ghana’s independence over Africa cannot be underestimated. It was the first black African nation to cast off colonialism and inspired many others to follow suit.
&#8220;At long last, the battle has ended!  And thus, Ghana, your beloved country is free forever!&#8221; said Ghana’s first leader Kwame Nkrumah on independence night in 1957. The new leader wore his prison cap – a symbol of his incarceration by the British during his independence struggle – with the letters PG, for prison graduate, embroidered on the front.
Martin Luther King Jr. was with half a million Ghanaians at the ceremony and saw a parallel with Ghana’s freedom and his struggle for civil rights in the United States.
“Before I knew it, I started weeping. I was crying for joy. And I knew about all of the struggles, and all of the pain, and all of the agony that these people had gone through for this moment,” recalled King in an interview years later.
Nkrumah, the father of the Organisation of African Unity (OAU), which evolved into the African Union, drew many admirers in his first bold steps as a pan-Africanist leader. They included a young teacher by the name of Robert Mugabe who had been seconded to Ghana, by the then Rhodesian government, to a training college.
Mugabe was very taken by the sight of confident Africans in an independent nation and returned home determined to fight for an independent Zimbabwe.
Independence turned out to be bittersweet for Ghana – it was followed by assassination attempts and coups. The idealistic Nkrumah disappointed many when he declared himself president-for-life in 1964.
At least, in the 21st century, democracy in Ghana is closer than it probably ever has been to the shining ideals of 1957.

Ghana At 60

Sirdic Grant has been here before. Top of the league, historic cup success and facing the boot in a few months. It’s as emphatic and simple as that.
He did it all with Hereford FC in a 2015-16 season that included a championship triumph and a Wembley appearance in front of 46,000. Now he is on a similar journey with Westfields, a club submerged even deeper in the backwaters of English football and, intriguingly, just down the road.
So what is a boy from Accra, Ghana, doing on this unusual odyssey and why the certainty of having to say another sad goodbye in May if he becomes a title winner for the second year running?
The answers are wrapped up in bureaucratic red tape. This unfailingly polite 20-year-old is a sports business management degree student at Hartpury College, 30 miles away in Gloucester, and, under the terms of his work permit, barred from playing higher than the fifth tier of the country’s non-league pyramid. That’s eight levels below the Premier League.
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Hereford won the Midland Premier League in 2016 and Grant, whose late-season goals included one as they thrashed Coventry Sphinx 4-0 to become champions, was reluctantly cast aside after appearing in the FA Vase final defeat against Morpeth – a sort of amateur clubs’ FA Cup which commands a Wembley final.
It’s barely 300 yards through the trees from Hereford’s Edgar Street home to Westfields’ allpay.park Stadium – a much humbler base overlooked behind one goal by the giant vats of a cider factory. So, amid interest from similar-sized clubs, it was predictable that the tricky winger, who doesn’t sample the local ‘nectar’ or any other tipple for that matter, moved in with the neighbors last July.
The winning feeling remained. His new club started with 17 successive victories and have strong title aspirations if they can cope with the fixture backlog caused by reaching round one of the FA Cup for the first time. And that could be the cue for him to decamp again.
“It is an unusual situation,” he smiles, recognizing the irony of, in effect, being too successful. “I will have to find a club who won’t get promoted! It’s frustrating but that’s how it is.”
“I just love playing and to enjoy those great times with Hereford and now be part of Westfields’ tremendous season has been so exciting. I have had an unbelievable first year at this level.”
Typically for someone more used to the heat and dusty pitches of Ghana’s capital city, Sirdic (pronounced Se-deek) has struggled with the cold and rain.
‘Shy’ is one word that comes to mind from initial phone contact. He is quietly spoken and acknowledges that his accent is difficult to pick up for the folk 15 miles or so from the Welsh border, where the immigrant population is by no means sizeable.
But his girlfriend Livi, a Hereford-supporting childcare worker, who has now also bought a season ticket at Westfields, heads the support network. She and his Hartpury and Westfields colleague Anderson Ongono provide the ‘wheels’ as Grant doesn’t drive and reveal how he is sometimes late emerging from the dressing room after games because he treats team-mates to some dance moves and singing.
“No singing today,” Grant smiles as we meet for the first time. We are pitch-side, 10 minutes after the final whistle at the 1-1 home Cup draw with Curzon Ashton that is off the scale as the biggest match in Westfields’ 50-year history. The BBC cameras are in attendance, partly to present from the ground the flagship Football Focus program.
No longer does the connection between this lovely cathedral city and the FA Cup finish with Hereford’s Ronnie Radford, a wonder goal against Newcastle United on a mudbath pitch and a sharp rise in commentator John Motson’s voice. But, today, Bonfire Night afternoon, the player is adamant: “I only sing when we have won.”
‘Sid’ is a product of the Ghana-born Right to Dream (RTD) Academy, which now has countless dots on the world map. He was very close to Abdul Majeed Waris, a forward the country took to the 2014 World Cup and is with Lorient in France. Another RTD and Hartpury graduate, David Accam, also a full international, plays for Chicago Fire.
The academy, which has reached out to talented youngsters elsewhere in West Africa, has a tie-up with Manchester City and Grant was thrilled to be whisked there in 2011 and introduced to one of Accra’s finest exports, Michael Essien. The midfielder is one reason he supports Chelsea – he has even played there in a charity game.
Sirdic found things tougher back home but not as tough as they might have been. He has one brother and one sister, his retired father having worked as a personal assistant in the Ghana Supply Company.
“We always had a meal on the table but you had to find a way of affording boots,” he says. “England has a better standard of living and football, with more privileges. I would probably have been at university and playing in the second or third division of the national league if I’d stayed in Ghana. There isn’t enough spent on football for youngsters there.”
Westfields, for whom Grant scored an early-season hat-trick against Highgate, were averaging crowds of 155 before 1,178 flocked to the Cup game. Hereford routinely pull in two to three times that latter number.
Sirdic will complete his second year of his degree course before considering a break in order to follow the path of his former Hereford team-mate, Mustapha Bundu from Sierra Leone, who is now playing in Denmark.
“I want to play as high as I can,” he adds. “The aim would be the Premier League but getting a team in Europe, maybe Scandinavia, would be a step. The work permit situation might be easier then.”
Westfields’ replay at Curzon was their eighth FA Cup game of the season. Manchester United played seven in winning the 2015-16 competition.
Westfields lost the replay 3-1 on November 14. An injury meant Grant didn’t even make the bench. That’s how cruel the FA Cup can be.

The Gifted Ghanaian Stranded In  Middle England

In the quiet residential area of North Ridge, a four-acre piece of land is being developed into a 200-unit apartment complex. The development in Accra, Ghana, is part of a trend of new real estate projects springing out from previously abandoned parks.
“This is a very competitive market, there are not many people with a lot of disposable income, so the market for potential buyers is very small with everybody going after the same pot,” says Godwin Ofori, real estate agent at BCD Properties.
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Skyrocketing prices for properties is making people desperate to find bargains, says Ofori. Kelvin Nyame, the Co-Founder of meQasa, is hoping to ease their anguish.
meQasa is an online property listings site connecting buyers to more than 23,000 commercial and residential properties across Ghana.
“There are about 27 million people in Ghana and we look at how many people have the budget to rent the types of houses that are available for rent, or office spaces, then you look at people who have disposable income. We feel that the market is very small, so either you are number one or you are out of the game and to be number one you need to have three times the content that your competitors have,” says Nyame.
Nyame believes content is king.
“In the listings, we are the highest right now, and traffic wise we have closed the gap with our competitors. We are doing about 40,000 serious seekers with over 290,000 page views per month. More than half of the 40,000 are converting and what that means is that they are sending emails to our agents and calling our agents to enquire about our properties and we hope to grow this number by up to 50,000 to 60,000 by December,” he says.
Nyame came up with the idea, along with Rashad Seini and Kofi Amuasi, at the Meltwater Entrepreneurial School of Technology (MEST).
“So the whole idea of MEST is to learn software and online business. The program is structured such that you do capstone projects and in the capstone projects you form teams with everybody. The idea is that by your final capstone project you will want to develop your idea into a business and meQasa was one of the last two projects we were thinking of making into a business. After analysing our expertise and our skill set we decided to go for meQasa.”
Nyame and his team had to adopt a lean strategy from the start.
“The market is very small but there were a lot of big players and we just had $90,000 seed investment from MEST to operate with for two years. So if you do the maths, you can only spend about $3,000 per month and this includes employee salaries, office space, marketing and product development, so we were very limited and everyone was after the same customers, so it was very tough.”
There is, however, a light at the end of the tunnel. At the end of 2015, meQasa secured a much-needed investment of $500,000 from Frontier Digital Ventures, a global venture capital firm headquartered in Kuala Lumpur, Malaysia. Nyame is using that cash injection to streamline the business.
“We started monetizing two months ago and we have what we call subscription for developers, so every developer has a fee they pay for a number of months with different bundles. We also have banner ads and also sell our newsletter. For agents, we have products that are customized as well and by 2017 there will be space for every agent that wants to list on the site.”
In just three years, meQasa gained a significant percentage of the property listings business, according to Nyame.
“The early days were tough. We did a lot of research but we made some assumptions. We tried models. As a business you want to look at how you can make money and some of the models didn’t work. One of the models was that we recruited agents who we called meQasa real estate agents. So basically we would give them some kind of resources and an ID card so they know that they work for us but they also have their own real estate business. The idea was to send them leads so that when they close the deal we share the commission but that didn’t work.”
“We also hired a meQasa agent relationship manager to manage the agents, which also didn’t work. We made a lot of mistakes by also looking at the US market and what will work over there, but again that is a very advanced market so it wouldn’t work here. Now we are looking more at emerging markets in Southeast Asia, who are not too far from us in terms of developments but they managed to find solutions.”
The company plans to expand to other African countries and Nyame hopes he’ll soon be the top player in the continent’s property game.

‘Either You Are Number One  Or You Are Out’

It’s a familiar scene on a hot day in Accra, the capital of Ghana. The alleys are packed with women, carrying children on their backs, selling vegetables and fake Louis Vuitton bags while men sell anything they can get their hands on. Here, you could be sold a drug that could kill you.
The danger is counterfeit drugs that masquerade as healers but threaten to do the opposite.
Victoria Amponsah claims fake drugs almost robbed her of her unborn child like a thief in the night. The day she was diagnosed with malaria she also learned she was two months pregnant. She went to the nearest pharmacy, in Accra, and bought prescribed anti-malarial drugs she thought would save her and her child.
“That evening, I took the medicine. After about two to three hours, I started shaking and vomiting. I felt weak. I called a cotenant and showed her the drug and she said ‘I know this drug, its ok’. But when she [took out the pills from the box] she said ‘this is not the drug that is supposed to be in this box,’” Amponsah told the NGO, United States Pharmacopeia (USP).
&nbsp;
<div id="attachment_5209" style="width: 310px" class="wp-caption alignleft"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-5209" class="size-medium wp-image-5209" src="/wp-content/uploads/2017/05/Bright_Pharmacy_Lonart_Phone_2015_hi-res-300x200.jpg" alt="" width="300" height="200" />Bright B. Simons is the brain behind mPedigree, a technology that&#8217;s used to counter counterfeiting of pharmaceutical products, wax prints and other products that are prone to piracy. Accra, Ghana.</div>
She was rushed to the hospital where a doctor confirmed the drug she took was fake. She managed to complete her pregnancy, but this was not the end of her struggle.
Near the end of her pregnancy, she almost died from a fake version of oxytocin, disguised in convincing packaging. Within 30 minutes of administration, Amponsah was sweating, shaking, vomiting and bleeding.
“I was bleeding so bad. [The doctors] were scared and didn’t want me to move,” she says.
She nearly lost her baby and was hospitalized for two days. For months later, she had to return to the hospital often, for checks.
“Sometimes I hear stories of a person who was fine, gave birth and the next minute the person has died and you find that they gave the person an injection and they died from it. I didn’t know it was that bad,” says Amponsah.
It is the poor, like Amponsah, that suffer. According to the Dutch Malaria Foundation, malaria is responsible for the death of one child dies every 45 seconds, but a third of malaria drugs sold in Africa are fake.
“My son was my biggest present; the center of my life. He is all I have… I am hoping that globally people understand that our lives are more important than the little money they will make out of bringing a fake drug out. [I hope] people will understand that it’s not all about money. It’s about life… the smallest thing, like just a tiny drug which is bad can cause so much damage in one’s life,” she says.
Amponsah and her son Denzel are among the few lucky ones. Over 30% of antimalarials in Africa contribute to nearly 450,000 preventable deaths each year, according to a report in the medical journal The Lancet. Fake tuberculosis and malaria drugs kill an estimated 700,000 people a year, according to the International Policy Network.
The manufacturers of this fake medicine make it look like the real thing. Mario Ottiglio, the Director of Public Affairs, Communications and Global Health Policy of the International Federation of Pharmaceutical Manufacturers and Associations (IFPMA), says fake medicine thrives in countries with weak regulation.
“In areas of infectious disease, like malaria and tuberculosis, fake products with incorrect dosage of ingredients can result in antimicrobial resistance to genuine treatments. At a global level, analysis of reports over a five-year period, from 2005 to 2010, indicates that incidents of fake medicine increased by 122 percent, while diversion and theft increased by 66 percent,” says Ottiglio.
In 2009, 84 Nigerian children were killed by toxic chemicals that were laced with teething medications for babies. In 2012, Angolan custom agents busted counterfeiters importing what turned out to be one of the largest fake medicine imports in history, when containers shipped from China to Luanda, the capital of Angola, were filled with over 1.4 million packets of a fake version of the antimalarial drug, Coartem.
“In 2013, the World Health Organization (WHO) launched a global surveillance and monitoring system… Thus far, 48 percent of cases reported [to the system] have been in the African Region,” says Ottiglio.
A study published in the International Journal of Tuberculosis and Lung Disease found one in every six pills in Africa to be fake. Furthermore, a survey conducted by the National Institute of Health, which examined over 2,600 malaria drug samples across 21 sub-Saharan African countries, found 20% of these drugs were fake and a third were of poor quality.
Ottiglio says the first line of defence is to always buy medicine from licensed and certified sellers. People can check the packaging of the product for spelling mistakes or grammatical errors. Check for expiry dates and that the details on the outer package match up with the inner packaging. Those who are familiar with the medicine can check that the pill looks correct, is not discolored, degraded or doesn’t have an unusual smell.
Even with checks, there is still a problem. Some fake products are almost visually identical to the genuine ones. Often it’s difficult to tell the fake from the real thing.
Patrick Lukulay, Vice President of Global Health Impact Programs at United States Pharmacopeia, says during the outbreak of Ebola in Liberia, there were fake drugs on the market purporting to cure Ebola and people were attracted to them.
“The drugs most counterfeited though are lifestyle drugs such as Viagra and Cialis&#8230; Antibiotics and antimalarials are heavily counterfeited also because of demand for these drugs and the tendency for people to self-medicate. ARVs (antiretrovirals) are also counterfeited because of demand and the fact that people might seek to buy them in private settings for confidentiality purposes instead of getting them free from public facilities,” says Lukulay.
These drugs, according to Lukulay, are made in countries that have developed capacity for pharmaceutical manufacturing and packaging, such as India, China, Vietnam and Malaysia.
He says the ingredients used for fake drugs are usually cheaper versions of legitimate ingredients. An example is diethylene glycol, which is toxic but 10 times cheaper than the legitimate pharmaceutical grade ingredient, glycerine.
“They may also include impure cheap raw materials, such as over-sulphated chondroitin sulphate, the one found in blood thinner, heparin, a few years ago that killed people in the US,” says Lukulay.
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Unfortunately, the problem grows at an alarming rate. Lukulay estimates the counterfeit drug market is worth over $75 billion per year.
Like many problems in Africa, it is seen as an opportunity by private money.
In Ghana, entrepreneur, Bright Simons, says he has developed a program that is helping to curb the counterfeit drugs.
In 2007, he launched mPedigree, a company that has created software manufacturers can use to label their product packaging with a random code hidden beneath a scratch-off covering. If a consumer wants to know if their product is fake or not, they can just scratch off the covering and SMS the code to a toll-free number. They will then be notified whether the product is authentic.
Simons claims his services are used by around 100 million people per year in 12 countries, from India to Uganda.
“Our biggest frontier now is predictive analytics, in particular the use of our EarlySensor technology to predict hotspots and flashpoints of emerging counterfeit activity by looking at large data sets across time and space. If we can predict retail points that are likely to be targeted by counterfeiters by disrupting upstream distribution networks, we can actually stop counterfeiting from even getting to the level of the consumer,” he says.
This will help prevent the suffering that Amponsah experienced. She at least lived to tell her story; many more were not so lucky.

A Deadly $75-Billion Business

Accra’s central business district, located at Ring Road, is popular with start-ups because everyone walks past it, from tourists to townsfolk. This doesn’t count for much if Ghana’s economy continues to stumble.
Felix Oppong runs a small printing business in this bustling area. He has a staff of five who serve around 10 companies, mainly from the telecommunications and financial sectors.
The company prints posters, fliers, banners and office documents. In the past year, Oppong has lost two of his biggest clients, telecoms giant, MTN, and Fidelity Bank, due to power cuts, known here as dumsor. He has also had to increase his prices to break even.
“Our business has really taken a hit, the dumsor situation right now means we cannot service a lot of the orders we get from clients. We are relying on the generator every day to make sure we can meet demands and the cost of petrol is very high as well,” says Oppong.
“We cannot continue running the business like this. Our clients are complaining about the increase in prices and I had to sack three staff, there have been at least two petrol shortages last year which meant we had to close our business for a week and that is when we lost MTN.”
Ahead of elections on November 7, the Ghanaian economy is facing several challenges. Once a shining light of economic prosperity, the country, according to the International Monetary Fund (IMF), is now experiencing a decline in growth from 8% in 2012 to 3.5% in 2015. The current woes are largely due to the protracted energy dilemma and what many industry experts believe to be poor macro-economic management.
With elections coming, a restrictive IMF program has been implemented to prevent previous bouts of excessive spending. The organization has disbursed a third installment of $116 million, which amount to a total of $900 million over three years, to aid economic recovery in the West African country. Consequently, Consumer Price Index (CPI) inflation is forecast to rise to 8.7% in 2016, up from 8.3% in 2015.
Franklin Cudjoe, the Founder and CEO of IMANI Center for Policy and Education, a leading think-tank in Ghana, says the plight of the Ghanaian economy is not specific to one sector.
“I would say all the industries in the country are having some challenges, all emanating from production costs that have gone high over the last couple of years. One of the sources of the high production cost for almost all the industries is because of the energy challenge that we have,” he says.
“If you take it on a per capita basis, the cost of energy, for instance, has tripled over the past few years alone and that significantly affects the budget for food. The disposable income for the household has significantly been reduced. The Ghanaian economy has also suffered from the global shocks because most of our products depend on them and there has been plummeting oil prices. Cocoa production also hasn’t quite matched this, not to mention a decline in gold as well.”
Cudjoe says the country’s woes are also self-inflicted. Ghana is borrowing more money but, according to some experts, these funds are not utilized well. The currency, according to Reuters estimates, has plummeted by around 20%, with a corresponding total external debt of $24.3 billion in 2015.
“Austerity measures being used at the moment are all fiscal and based on levying tax on everything. The government has incurred so much debt and the only way it can service those debts is to increase taxes. There is no sensible government that will be seen introducing taxes in an election year, but it seems the only way the economy can sustain itself… because, quite frankly, the coffers are empty,” says Cudjoe.
Nigeria’s fiscal challenges have also led to the country banning some imports, which significantly affected Ghana’s agricultural sector. Farming contributes around 19.9% to the economy, according to the Ghana Statistical Service (GSS).
“This also has a way of affecting our balances. It is similar to 2005 where Nigeria banned close to 93 products from Ghana and I think we are seeing echoes of that sentiment again. I don’t think it is right to erect barriers, especially with both countries belonging to the Economic Community of West African States (ECOWAS) which is supposed to lead to deeper economic integration,” says Cudjoe.
He, however, believes that the services sector, together with technology, will drive growth in Ghana. According to GSS figures, the sector contributes a whopping 50.2% to the economy.
“Ghana at the moment is doing $900 million a month, that is 24 million transactions, in mobile money. Ninety nine percent of these transactions are peer to peer, which simply means one takes and transfers money to the other. We are so far away from creating a cash-lite economy in Ghana, which is what mobile money is supposed to do. So we sat down and looked at how to create a platform that enables us to use the mobile money for retail payments. Zeepay’s idea is to be able to move from predominantly peer-to-peer transactions into retail payments as well,” says Andrew Takyi-Appiah, Co-founder of Zeepay, a mobile payments company.
He has, so far, invested just over $500,000 in his new venture and is hoping the growth in the Ghanaian services sector will help boost his mobile app service. Takyi-Appiah’s major challenge in scaling his business is the lack of funds. Financial institutions, who are traditionally apprehensive about lending to start-ups, have taken an even tougher approach to mitigate risk against bad debts. The government, however, has set up the Ghana Infrastructure Investment Fund (GIIF), to provide resources and attract investment. But Cudjoe says the approach of the government in implementing this leaves little to be desired.
“I know for a fact that the Ghana infrastructure fund that is being set up is being funded by the country’s oil money as seed capital, instead of using private funding from abroad. You ask yourself if this is the most prudent way of utilizing resources in an austere economy. I don’t really believe that austerity measures are the [solution] but I think the way we are going about it is to use the tax to solve it, and I think taxation is the last measure you want to resort to in a time like this,” he says.
As voters prepare to make their mark, the Ghanaian economy is on shaky ground. Business in the country is still firmly in the grips of the energy crisis, which has reduced output from the manufacturing and agricultural sectors, while increasing production costs.
The recent growth in the economy has achieved certain goals – such as reducing poverty – but ballooning costs and debt has left many wondering if Ghana’s progress is about to be stunted.

The Coffers Are Empty

On a sunny Friday afternoon, amid the hustle and bustle of city life, Frederick Deegbe was shopping in the retail district of Accra, Oxford Street, when he came across a pair of Pierre Cardin shoes. On his way home, after purchasing the shoes, he asked a shoemaker if it was possible to create the same quality of shoe in Ghana and the answer was an emphatic “no!”
Realizing that a lack of education might be a contributing factor to the pessimistic answer he got from the shoemaker, Deegbe asked a group of educated friends and other professionals the same question. The answer was the same.  “No!”
“I asked myself, ‘if we believe we cannot make shoes in Africa, when are we ever going to be able to make airplanes?’” says Deegbe.
He decided to dig a little bit further into the luxury shoe market.  Deegbe discovered that it was a $500-billion market with an average pair of luxury shoes selling for $4,400.
“I said to myself, ‘someone out there is willing to pay me [$4,400] if I can create a shoe of the same standard.’”
That was all the motivation he needed. After a year and a half of research and planning, he quit his job as a banker to pursue luxury shoemaking fulltime and Heel The World was born. The name is apt; it represents Deegbe’s mission to prove that Ghanaians can produce high-end products that are of an international standard.
“I didn’t have all the answers, but I knew there had to be a social cause involved with the brand to give back to Ghana,” says  Deegbe.
He challenged his artisans to push the boundaries and made them believe that they had what it took to create shoes on the same level as those in the international fashion world. He sourced high-end materials and created designs that were original and contemporary. But there was something missing, which led to wrist beads being added to the Heel The World brand.
“At 1AM, we had a eureka moment. Why don’t we create beads? And then the lights went off,” says Deegbe.
The customary load shedding of electricity in Ghana, affectionately named ‘dumsor’, sparked an idea to use black beads in addition to gold detail. The black symbolized hard work and the gold was the reward.
Through social media, the Heel The World empowerment beads became an instant hit, selling thousands across Africa. Since then,  Deegbe has become a World Economic Forum Global Shaper, spoken on the same panel as Africa’s richest man, Aliko Dangote, and received the best fashion brand award from the President of Ghana, John Dramani Mahama. He has also had regular features on CNN and BBC and achieved all this in just three years. The brand is currently in talks with Bergdorf Goodman, a luxury goods department store on Fifth Avenue in Manhattan, New York.
Despite this, Deegbe still has several hurdles to overcome. Some feel that the ostentatious price of his shoes is unwarranted, especially with the current state of Ghana’s economy. He is however unyielding in his passion to show that talent exists within the manufacturing sector in Africa.
Also, proceeds from the sale of the luxury shoes go back into training and empowering young craftsmen to produce high-end products that can compete in international markets.
“Africa definitely provides a longer-term growth opportunity for luxury brands. The shifting appetite and behavior of consumers in this segment will require luxury goods retailers to develop a sophisticated but uniquely African approach to reach and satisfy the growing demand for luxury goods in this segment,” says Rodger George, Africa Leader for Consumer Business at Deloitte.

The Bright Idea In The Dark

In the last year, the cedi has lost more than 40% of its value and was the worst performing currency in Africa, the third worst in the world, in 2014. It was so bad that the government called in the International Monetary Fund.
To make matters worse, power cuts are plaguing the land. In the gloomy streets of Accra, they call it ‘dumsor’ – a colloquial expression meaning ‘on and off’.
Ghana is suffering from power rationing – a hark back to the dark days of 2007 – where people have to check a load shedding timetable to find out when their lights will go out. In February, the Ghanaian government purchased 80 megawatts (MW) from neighboring Abidjan so the nation could watch the African Nations Cup final between the Black Stars and the Mighty Elephants of Ivory Coast; it was the same story when Ghana celebrated 58 years of independence on March 6.
All of this is a blow to President John Dramani Mahama. When he took power, he promised to end load shedding in three months. Halfway through his tenure the lights are still going out.
One cause is the fall of water levels at the Akosombo Dam on the Volta River. The dam produces 558MW of power, or 20% of the Ghana’s needs, 17% down on the electricity it generates at full tilt.
The Ghanaian Institute of Statistical, Social and Economic Research has estimated that the power crisis has cost between approximately $85 million to $243 million.
Many who run businesses here say the power crisis has been devastating and expensive; as the number of generators sold increases, the rise in the price of fuel piles on the costs. It is estimated Ghana spends $3 million a day on diesel fuel for its generators. To remedy these rising costs, small and medium enterprises have even gone as far as having two price points for their services – a dumsor price and a non-dumsor price. Even if you have power, the rising cost of it is causing uproar among Ghanaians.
The Cocoa Processing Company and Nestle Ghana complain the lack of power has stalled new projects.
The government has made efforts to rectify the electricity shortage with new power plants in the pipeline. Ghana has also seen a new wave of entrepreneurs, in energy, step forward.
A few minutes’ drive from Kotoka International Airport, a meandering road running alongside the famous Accra Polo Grounds, solar powered streetlights light the way. The plan is to do the same on other roads.
Infrastructural development of Accra over the last few years has been immense but has come at a cost with the Electricity Company of Ghana (ECG) unable to keep up.
Despite the economic hardship, the country is still able to attract foreign direct investment and the government has made efforts to rectify the power shortage.
The Atuabo power plant, which will receive gas from Ghana’s offshore Jubilee oil field, has overcome teething problems and is now in operation. It could generate up to 550MW; Ghana’s power shortfall is estimated to be around 400MW.
Another solution could be the numerous thermal power plants scattered across the country, namely the Asogli, Kpone and Aboadze plants. The problem is a lack of maintenance has seen many of these thermal plants either closed or working below capacity.
Then there is the problem of the bureaucratic ECG; many in Ghana have called for it to be privatized. A poor revenue collection system has led to growing debt that is another unwelcome hazard when it is trying to keep the lights on.
Surely, for this to carry on, is dumsor.

The Dumsor Down Of The Economy

Perched on a stool with a spotlight sculpting her fine face with light and shadow, Nneka strums her guitar and melancholically sings lyrics with both religious and political undertones.
“Your phrases are highly majestic, I am amazed by your great linguistics, yet your words are placed together, to sell dubious manifestoes,” says Nneka.
The audience sits in silence as the stars shine in the dark sky spanning above the auditorium in the Ghanaian capital of Accra.
Tonight, Nneka casts a fragile form—her signature sprawling afro is pulled back, her diminutive figure is shrouded in layers of grey, and she is awkwardly reticent throughout the performance. But if Nneka’s music has a central theme it is that appearances can often be deceptive. The German-Nigerian singer’s delicate beauty and soft voice belie the anger, the confusion and sense of injustice threaded throughout the lyrics of her songs.
For the past two years Nneka has been touring Europe, East Africa and her motherland to promote her third album Soul is Heavy, which was released last year . Written and recorded over three years in her home city of Lagos, the album is both thematically and stylistically eclectic with reggae, hip-hop, soul and afrobeat influences. Her songs address corruption, neo-colonialism and oppression, as well as more introspective matters of the heart and soul.
Nneka has made her way from being a little-known singer-songwriter to an internationally acclaimed artist who has toured with the likes of American singer Lenny Kravitz and New York rapper Nas. But gaining recognition in her homeland was difficult, at least until her big break in 2010 when she performed her hit single “Heartbeat” on the David Letterman Show and later appeared on CNN.
“Before Letterman, before CNN nobody wanted to hear my stuff in Nigeria. It was quite difficult for people to relate to my music because the topics are quite heavy: I talk about corruption, I talk about hypocrisy and things that I deal with on a daily basis that we Africans and Nigerians deal with on a daily basis. Many people are very scared of facing those issues they would rather you entertain them,” she tells me during an interview at a restaurant in Accra.
Nneka says the popularity she gained in Nigeria, due to her overseas success, was an example of the “colonial mentality”, which is still pervasive throughout Africa.
“It’s an inferiority complex that we are not very aware of. We are really not proud of ourselves.”
But the singer says that while Nigerians are often drawn to the shiny and superficial; “political” music is becoming increasingly popular in Nigeria, as shown during the Occupy Nigeria protest movement last year, which was sparked by the removal of fuel subsidies and inspired by the Arab Spring.
“There are lots of musicians and artists who are becoming more conscious about their surroundings and courageous in speaking out their minds, when it comes to speaking out about our state and our condition and the system,” says Nneka.
While the singer describes her homeland as divided and corrupt, she says the Occupy Movement, at which she performed, gave her hope that things in Nigeria can change.
“A demonstration like that hasn’t been done in my lifetime. It was a peaceful demonstration—people of different tribes gathered, Christians and Muslims were praying together. Seeing so many people in one place having the courage to speak their minds helped connect us amongst ourselves.”
The artist was inspired by the pain and injustices she saw in Warri in the Niger Delta, a city where economic division and ethnic conflict are rife.
“When you grow up in that area, you either become a militant or maybe a musician. There is so much grief and tribal war and so much conflict,” she says.
But Nneka says Nigerians continue to hold on to the hope that their country can change and that some kind of revolution will take place in the future.
“We need proper leadership, selfless politicians who are not in power looking to profit, we need government to be more concerned about the youth and we need more rich people that are concerned about the poor.”
On what inspires her creatively, Nneka is endearingly bumbling and inarticulate. She cites spiritual figures such as Gandhi, Jesus and Saint John the Baptist and iconic African leaders like Thomas Sankara, Kwame Nkrumah and Patrice Lumumba, as figures who have informed her ideas and lyrics. Like these great men, Nneka sees herself as a spokesperson of the poor and the oppressed.
“Seeing the many people who are sick in the Delta due to the pollution, and the deaths… being from that area alone has made me into who I am. I feel it is my responsibility to be the voice for those who don’t have the courage,” says Nneka.

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