Connect with us

Entrepreneurs

Living Like Mandela

Published

on

Tourists in Soweto, the township southwest of Johannesburg in South Africa, now have more options for staying in the same neighbourhood that was once home to two Nobel laureates, Nelson Mandela and Archbishop Desmond Tutu.

Here, through accommodation app Airbnb, locals are increasingly turning entrepreneurs throwing open their homes for visitors wanting to savor Kasi life. As many as 20 Soweto homes are listed hosts on the Airbnb search engine – and the list is growing.

Take Nelson Tiko Mashele, a 33-year-old born and bred in Soweto, who founded Vilakazi Backpackers on the famous Orlando West street with his father, and which is located five minutes from the homes of Mandela and Tutu, and 10 minutes from the Hector Pieterson memorial.

Mashele is one of the youngest Airbnb hosts in Soweto, and his establishment one of the newest in the area. He says 70% of his guests are locals, the rest international, and business is looking good.

READ MORE: The Sharing Economy: 400,000 Guests At Home

The day we visit, we are ushered into his spotless living room. A coffee table in the middle of the foyer is laden with sightseeing pamphlets. Hip hop music is playing in the background. The seven-bedroom house is well-appointed and Mashele charges R299 ($25) a night.

A room at the Vilakazi Backpackers costs R299 ($25) a night. Photo by Karen Mwendera.

That’s not a bad bargain for the local life that his guests, who he says are mostly from America, Germany, Brazil and France, want to experience.

According to Airbnb, most guests choose to live like locals. Mashele says they would rather walk to tourist destinations and buy local food from the outlets on the famous Vilakazi Street.

One of Mashele’s partners is Soweto Outdoor Adventures run by Kgomotso Pooe, also his long-time friend. Their collaborations offer his guests quad-bike tours, paddling and boating rides, trips to Orlando Towers and indulging in local cuisine such as magwenyas (deep-fried dough balls) with atchar and white liver and kota (half loaf of bread filled with curry), ending the day with a shisanyama (meat cooked over an open fire).

On the opposite side, in Orlando East, is a bed-and-breakfast in operation for over 16 years. TDJ’s BnB is a home-owned business catering for local and international visitors. Their aim this year is to start using the Airbnb services to help increase their profits.

“We are looking forward to getting new guests from all over the world,” says TDJ’s manager Nomthandazo Ntshingila.

READ MORE: Staying In Hotels

She says joining Airbnb will give her an edge moving her numbers higher than the average 30 visitors she receives per month. Currently, a room at TDJ’s costs R454 ($38) a night.

For a more authentic experience, tourists can taste African beer brewed at the guest house. Another hotspot guests can visit is Sakhumzi, a Sowetan shisanyama restaurant and bar.

A key difference between Mashele’s and Ntshingila’s businesses is that the former has Wi-Fi on site allowing him to stay active on social media.

“One of the requirements to host with Airbnb was to offer Wi-Fi services to potential clients. We then got Wi-Fi before listing on the app,” says Ntshingila.

Hosts need to be constantly connected to an online platform and keep the most updated information on their availability and business.

The accommodation hosting platform tells FORBES AFRICA they are working on refining their offerings and making “regular updates to ensure people get exactly what they are looking for”. It’s clear that for the app to take off in townships like Soweto, homeowners need to be empowered with technology.

Airbnb says it’s planning to invest $1 million from 2018 to 2020 to promote and support community-led tourism projects in Africa. The project aims to support training in hospitality and technology for township residents.

Indeed, such investments will also help upskill those living in less-developed areas within Soweto such as Kliptown and Pimville, and as a result, reduce the barriers for entrepreneurs wishing to rent out their homes and bring in precious tourism dollars, much-needed in today’s difficult times.

Entrepreneurs

All For Grooming Future Leaders

Published

on

Katlego Thwane has had to dip into his own savings, with the Covid-19 crisis, to fund his noble cause, teaching the underprivileged in a South African township.

He is in his twenties, yet turning around the destiny of underprivileged young people around him.

Katlego Thwane, a 28-year-old born and bred in South Africa’s lively township of Soweto, is an educator and founder of the Atlegang Bana Foundation here that caters to primary school learners who struggle to keep up at school and need additional help.

“Our foundation also provides for needy learners from underprivileged backgrounds. One of my biggest campaigns at the foundation every year is to give confidence and motivation to learners for the year ahead,” says Thwane.

He has bagged numerous awards and accolades for his work, as a 2017 Young Community Shaper, 2018 Lead SA hero and featuring on live television show Big Up on SABC Mzansi in 2018.

Growing up, he was a “naughty boy”, as he describes himself, but says many are now astonished at the serious, ambitious young man he has become.

“Teaching has always been a passion of mine. I love seeing change, transformation and grooming leaders, and value their education while being innovative in taking our country forward.”

Thwane has recently established a clothing brand, BANA, under the Atlegang Bana Foundation. He is also currently handing out food parcels to the needy in his community, in partnership with Hollywoodbets.

“The virus has affected us immensely with many parents losing their jobs or taking salary cuts, we are not receiving the financial support as before. This has led to me [dipping] into my own personal pocket and [using it] to buy tutors data for teaching virtually,” says Thwane.

Most schools continue operating online because learners haven’t as yet returned to school, however, this has come with its share of setbacks.

Makosha Masedi, a parent of a Grade 4 learner, says her challenges come with network issues and understanding the tasks given to the child.

“Some of the programs that the work is loaded on to is not friendly for all devices, so submitting and retrieving becomes a problem, as also understanding some of the work,” rues Masedi.

But Thwane powers on, hoping for a better tomorrow, for himself and his country.

Continue Reading

Entrepreneurs

The Mother-Daughter Duo Behind A New Inclusive Community Teaching Budding Professionals How To Better Engage At Work

Published

on

By

Mother-daughter cofounders Edith Cooper and Jordan Taylor launched Medley to help young professionals gain the skills they need to bring their most authentic selves to work. COURTESY OF MEDLEY

Edith Cooper, who spent more than 20 years as an executive at Goldman Sachs, knows what it’s like to stand out in a workplace. Being one of few people of color in a sea of white faces over the course of her career hasn’t been easy. But rather than dwell on this reality, Cooper, who now sits on the boards of Etsy and Slack, has championed her differences. That’s what helped her rise through the ranks at the bank to eventually head its human resources department, an accomplishment she says was a result of her ability to connect with people of all backgrounds.

That quality would continue to work to her advantage: As Goldman Sachs evolved, so did its staff. Diversity was reflected not only in employees’ skin colors and genders, but also in their ages and geographical origins. Cooper was awakened to the fact that if the company was going to thrive, it would need to create an environment wherein its multifaceted staff could feel comfortable embracing their differences and, in turn, learn from them. 

“If you can figure out an environment where people can thrive together, it’s powerful,” Cooper says. But it’s a process that takes time, especially if newer, more inexperienced employees aren’t equipped with the proper skills to navigate this balance between professionalism and open expression. 

That is in part what inspired Cooper’s new startup, Medley, which she launched with her daughter Jordan Taylor, a former chief of staff at Mic and Harvard Business School Baker Scholar, to provide a community in which young professionals can gain the skills they need to bring their most authentic selves to work without fear. In light of the heightened tension surrounding ongoing racial injustice that’s inevitably seeping into workplace communication, it’s an ideal time to learn this skill.

Taylor has also had her fair share of experiences being the “only one in the room,” but as an emerging leader, rather than an established executive like her mother. Graduating in the top 5% of her class and being one the first 20 Black students to be named a Baker Scholar meant she was constantly figuring out how to relate to peers in predominantly white spaces. She figured it out, but Medley is a platform she wishes had been around when she was finding her voice among people whose backgrounds were much different than hers.

Medley groups young professionals in their 20s and 30s with other like-minded members whose workplace values, concerns and priorities align. The professionals that make up these eight-person groups differ, however, in terms of gender and ethnic background, which Cooper and Taylor hope will translate to increased empathy that members can apply within their respective workplaces.

“This idea of people being able to bring their true selves to work and to be able to talk through what that looks like is at the core of what Medley is offering,” says Cooper.

In addition to full access to workshops, panels and conversations led by experts across industries, members commit to a 90-minute virtual meeting each month, facilitated by a Medley-certified coach and focused on addressing and reflecting on ongoing experiences in their personal and professional lives. Cooper credits Medley’s robust network of coaches to the guidance she gained from Merche Del Valle, former global head of coaching at Goldman Sachs and a certified lifestyle, nutrition and wellness coach.

Merging personal wellness and professional development in group discussions is a priority. “You can’t just look at your career in a vacuum,” says Taylor. “In order to meet your potential, the ability to have a more holistic approach is incredibly important.”

To ensure that people of all socioeconomic backgrounds have the ability to join the community, Medley offers a sliding scale fee ranging from $50 to $250, depending on the financial situation of prospective members. Cooper and Taylor are also in conversations with companies interested in partnering with Medley to give their staff reimbursement for membership. 

With the help of investors including Away cofounder Jen Rubio, dtx company founder and CEO Tim Armstrong and MIC cofounder and former CEO Chris Altchek, who contributed more than $1 million to the project, Medley was ready to launch in May 2020 as an in-person membership hub in New York City. Shelter-in-place mandates halted the launch, but also presented an opportunity for Medley to instead be virtual and incorporate international members. The more springing corporate workers that can benefit from the community’s aim to build the next generation of confident, communicative professionals the better, the mother-daughter team notes.

“Medley gives people an opportunity to be a better human in relation to the people they work with and quite frankly in society,” Taylor says.

Brianne Garrett, Forbes Staff, Leadership

Continue Reading

Entrepreneurs

Elon Musk Is Now The Fifth Richest Person In The World

Published

on

By

Elon Musk’s meteoric rise up the Forbes Billionaire List has continued this month, as he’s ascended past luminaries such as Warren Buffett and Steve Ballmer. As of Monday afternoon, Musk’s net worth surpassed $74 billion, meaning he is now the fifth-richest person on the planet.

KEY FACTS

  • Musk, 49, is the CEO of SpaceX and Tesla, the electric vehicle company whose stock price has soared since March.
  • Tesla shares gained another 9.5% in Monday’s trading to $1,643.00, giving it a 60% rise in just three weeks since June 29, and a nearly 300% increase in 2020 alone.
  • Musk was ranked  No. 31 on Forbes’ Billionaires List as recently as mid-March, with a net worth just under $25 billion.
  • His fortune has nearly tripled since then, skyrocketing to $74.2 billion at the close of trading Monday, Forbes calculates.
  • Musk owns 21% of Tesla but has pledged more than half his stake as collateral for loans; Forbes has discounted his stake to take the loans into account.

KEY BACKGROUND: 

Musk first debuted on Forbes’ 400 Wealthiest Americans List in 2012 in 190th place with a net worth of $2.4 billion. On January 1 this year, he was the 37th richest person on earth. However, Tesla’s sudden and spectacular rise has propelled him near the very top of the world’s wealthiest humans. Tesla’s surge has confounded some investors, considering it’s far smaller than its competitors and only recently began to log quarterly profits. Tesla produced 103,000 vehicles in the first quarter; Toyota produced 2.4 million vehicles during that same period. In 2019, American automakers General Motors and Ford generated ten times more sales than Tesla. Late last month, analysts from Morgan Stanley warned that Tesla stock, which was trading at roughly $1,000 per share at that time, was “grossly overvalued and set to plunge.” Earlier this month, Musk said that Tesla would produce virtually fully autonomous self-driving vehicles by the end of 2020, a claim that was met with skepticism by an auto industry accustomed to a heaping of hype from Musk on the capabilities of self-driving technology. Musk has not sold shares of Tesla since 2010.

CRITICAL QUOTES:

“I really couldn’t care less,” Musk emailed Forbes about his net worth earlier this month. “These numbers rise and fall, but what really matters is making great products that people love.”

“Moves like we are seeing in Microsoft and Tesla and Amazon are truly insane and unlike any i have ever seen in my life,” tweeted analyst Jim Cramer on Monday afternoon. When asked if Tesla was a ‘Covid Stock,’ Cramer replied, “i don’t even know if it is a stock. it is something else entirely, like a new species discovered in the wild.” 

TANGENT:

When Kanye West initially announced that he was running for president, he said he had the “full support” of Musk, a longtime close friend. In a since-deleted tweet, Musk responded, “We may have more differences of opinion than I anticipated.” However, Musk later told Page Six, “Kanye explained afterward some of the reasoning behind why he said what he said. It makes more sense than many people, including me, realized.” On July Fourth, Musk tweeted, “You have my full support!”

Tommy Beer, Forbes Staff, Business

Continue Reading

Trending