Connect with us

Brand Voice

FOCUS ON ETHIOPIA: How The Cradle Of Mankind Is Fearlessly Leading By Example



In the past, Ethiopia has been called the Cradle of Mankind, but today it seems Ethiopia is a guiding light for change, shining over all of Africa.

As new Prime Minister Abiy Ahmed has made incredible moves in gender equality and inclusion with his gender balanced cabinet and appointment of the country’s first female President, Mrs Sahle-Work Zewde, there is also movement to transform Ethiopia into a middle-income nation through the Growth and Transformation Plan by 2025.

Download the special report here

Needless to say, the people of Ethiopia have a renewed hope in what the future has in store.

In 2017, Ethiopia’s GDP expanded by 10.9% and is expected to grow by 8.5%, positioning Ethiopia as one of the fastest growing countries in the world and as a result, it is primed and ready to transform through Foreign Direct Investment.

As part of the GTP II, Ethiopia is focused on streamlining investment in all sectors and enhancing the economy through the implementation of industrial parks, which will become key players in the country’s future. Ambassador to the United States, Mr Fitsum Arega says, “Industrial parks are enhancing the telecom, service, manufacturing and agriculture sectors by bringing potential for export growth, technology and skills transfer.

Even more, they create a sustainable business environment, linking local workers to the processing of their products and greatly increasing the ease of investment.” The parks not only make foreign investment easier, but they ensure that the local markets and farmers continue to thrive.

Many of the new changes and advancements in the country are facilitated by technology, which can be implemented in all sectors, from agriculture to transport. Hon. Oumer Hussen, Minister of Agriculture states, “Farmers always rely on the market. In industrial parks, there is a demand-driven approach for our farmers. That produces a big economic impact and guides them to using modernised techniques.”

Technological adaptation in the agriculture sector is especially important as 85% of Ethiopia’s workforce are farmers. Hon. Getahun Mekuria, Minister of Innovation and Technology, states, “In the upcoming two years, at least 2-5% of Ethiopia’s GDP should come from technological value addition. We have planned different strategies: one is value addition to agricultural products such as coffee, as well as e-commerce. Another strategy our Ministry is pursuing is embarking on technological products such as drones. We could employ them to transport cargo, medical and pharmaceutical supplies to rural areas.”

The technology sector is full of opportunity and Ethiopia has a vibrant young workforce to lead it.

Alongside technology, the telecom industry also has its sights set on the future. The sector has experienced incredible progress in recent years and now has plans for nationwide 4G mobile service, as it strives toward 5G.

Frehiwot Tamru, CEO of Ethio Telecom, states, “Telecommunication has a significant social, cultural and economic impact on modern society. It is fundamental for the economic development of any nation. I believe that the telecom market reform is to bring about economic growth of the country.”

Hon. Getahun Mekuria, Minister of Innovation and Technology, adds, “As a government, we see [the telecom sector] as a very good environment for creating jobs and wealth because it will unleash the power of the service industry. The GDP coming from technology will be huge.”

 The transportation sector also plays a prominent role in the Growth and Transformation Plan. Tewolde Gebremariam, CEO of Ethiopian Airlines, says “Our ever-expanding freight transport fleet facilitates the export of goods, which has led Ethiopia to stand next to Kenya in horticulture export.”

Other transportation entities, such as the Maritime Authority, are working toward impacting exports, as well. Hon. Dagmawit Moges, Minister of Transport, says, “Lower logistics costs would make our exports more competitive on a global market. The cost of imported items, on the other hand, would decrease, enhancing our country’s purchasing capacity.”

These advancements in infrastructure will enhance the country’s ability to transport product from farms to markets and beyond. Hon. Jantirar Abay Yigzaw, Minister of Urban Development and Housing, says, “With the construction sector booming, we are planning a number of new projects, like the Grand Ethiopian Renaissance Dam.

The first railway line connecting Djibouti to Addis is already operational. The construction sector constitutes a notable portion of Ethiopia’s GDP, and the government is committed to increase funding for infrastructure.”

From every direction, Ethiopia is exceeding expectations, strengthening their economy, and breaking boundaries in its improvement of the country, whether that be through its commitment to social change, gender inclusion, or advancements in technology, agriculture or infrastructure. It seems that the Growth and Transformation Plan of 2025 is not just a plan. Becoming a middle-income nation is a certainty.

– Matthew Scott Rose

Continue Reading

Brand Voice

BOSS X Meissen Capsule Collection Inspired by The Big Five




Johannesburg, 6 December 2019. BOSS celebrated its holiday capsule with an exclusive event on the 4th of December in Johannesburg.

Two internationally recognized German brands BOSS and Meissen came together for the first time. Inspired by Meissen’s celebrated Big Five figurines, a groundbreaking new collaboration united the two brands’ shared passions for quality, design and creativity.

The Big Five collection, designed by sculptor Maximilian Hagstotz, features the African lion, leopard, elephant, rhino and buffalo, each decorated with a monochrome pattern placed to emphasize the animal’s characteristic traits.

These majestic creatures, depicted in an angular style inspired by traditional African wooden sculptures, are the starting point for a unique capsule collection of BOSS Menswear and Womenswear.  The fashion capsule collection includes both casual and formal pieces for men and women, all in a monochrome palette of black and white.

To honor this special capsule and collaboration, BOSS and a local franchise partner SURTEE Group hosted an exclusive dinner just in time for the holiday season, with a special guest in attendance – the founder of Elephants for Africa organization Dr Kate Evans.

Guests, dressed in black and white, were greeted by a life-sized white Meissen elephant statue with elegant black and white canapés and black martinis awaiting them. The sophisticated evening had everything from the food, to the décor, drinks and dress code following the monochromatic theme. The charismatic Mark Bayley and former Miss South Africa Jo-Ann Strauss kept VIP guests entertained as co-hosts.

The evening culminated with a private performance by South Africa’s much loved Mi Casa. 

Continue Reading

Brand Voice

Business Veteran Scoops Top Vision 2030 Award




Business veteran and Group CEO of ITHUBA Holdings, Charmaine Mabuza has scooped the Top Woman in Education Award at the Vision 2030 Awards recently held in Emperors Palace, Gauteng.

This award recognizes Mabuza for her contribution in the South African education sector through the Eric and Charmaine Mabuza Scholarship Foundation.

The Foundation, established in 1999 by Mpumalanga business veterans, Advocate Eric and Charmaine Mabuza initially supported young and talented matriculants in the Mpumalanga region to further their tertiary studies. Since then, the Foundation’s reach has expanded throughout South Africa, producing Doctors, Accountants, Engineers, Quantity Surveyors and many more.

Commenting on the award, Mabuza said: “This award represents many years of hard work and determination towards the advancement of equal access to quality education for all South Africans. The mission of the scholarship foundation is to eradicate poverty through education, particularly in previously marginalized communities. As corporate leaders, we know that there is still a lot to be done, but we are ready and willing to do our part. We look forward to another decade of serving the nation”.

One of the beneficiaries of the Scholarship Foundation, Dr. Kate Lusiki who now works at the Rob Ferreira Hospital expressed her gratitude: “Since I started working, I have been able to renovate my mother’s house. I am currently staying with my older sister whom I am putting through college so that she too can also have a solid educational structure. I am able to do these things for my family because the Advocate and Mrs Mabuza afforded me an opportunity to education. This Foundation to me, has been like a better life handed to me on a silver platter, and for that I am eternally grateful.”

The 2020 Scholarship programme will launch with the new intake of students on 12 January with a week-long programme at the ITHUBA offices in Sandton.

Continue Reading

Brand Voice

The Re-Awakening Of Some Of The Rarest Whiskies In The World: Johnnie Walker Blue Label Ghost And Rare Glenury Royal




The season just got a bit more sensational for whisky connoisseurs, as Johnnie Walker releases the third installment in its ‘ghost’ series, with the remarkably rare and limited edition, Johnnie Walker Blue Label Ghost and Rare Glenury Royal.

This exceptional blend with bewildering layers of depth highlights, notes of candied fruits, spices and unrivaled smokiness. At the heart is the Glenury Royal whisky – the perfect gift to that whisky collector or whisky afficionado.

Ghost and Rare remains in dwindling supply since the shutdown of its birthplace, the iconic Highland distillery, Glenury Royal in 1985. Each bottle is handcrafted in small batches by the combined expertise of a small team of passionate blenders led by master blender Jim Beveridge,the sixth in an unbroken line of master blenders stretching back almost 200 years.

Ghost and Rare is complexly layered with the sweetness of honey and elegant smoke for a long and lingering incomparable finish. With only 1,600 uniquely numbered bottles in Nigeria and only 60,000 bottles made globally, this is a whisky that few others will ever get to taste.  

As one of the most sought-after whiskies in the world, Ghost and Rare is a perfect Christmas gift to appreciate a loved one or a discerning drinker who continues to walk with you.

Enjoy Johnnie Walker responsibly. Not for persons below 18 years

Content provided by Johnnie Walker

Continue Reading