Meet the women challenging stereotypes deep in the bush in Botswana’s tourism capital Maun, filling roles conventionally held by men.
For 10 years, until 2018, Botswana had no First Lady, as President Ian Khama was unmarried. Botswana’s first First Lady, Ruth Williams Khama, the wife of Botswana’s first president Sir Seretse Khama, was recognized for her charitable work with women, and the current First Lady, Neo Masisi, is a champion for these causes too.
However, Masisi is also an accountant by profession with an MBA and an impressive resume (United Nations Headquarters in New York, United Nations Economic Commission for Africa and United Nations Integrated Peacebuilding Office in the Central African Republic).
But not just on the frontlines, in the deeper realms of this southern African country and acclaimed tourism destination, there are more women defying stereotypes, especially in its famed safari industry.
In the country’s tourism capital of Maun, at Kwando Safaris, guests visiting the iconic Okavango Delta waterways and predator plains of the Central Kalahari might be surprised to discover that for over a decade, a majority team of women have been behind the operation.
“Having so many women work in the company was never a policy; it just happened that way. I guess that women were just more capable,” says Sue Smart in her office in Maun.
She talks about her role as the Director of Kwando Safaris for 12 years as an accidental occupation, but a gutsy corporate background primed her for the head position.
“Coming to Gaborone as a volunteer, I worked with children impacted by HIV/AIDS. Then I visited the Okavango Delta on holiday. A chain of life events eventually led to me working at Kwando Safaris’ Kwara Camp, volunteering back of house, in the kitchen, with housekeeping – anywhere they needed it.”
Formerly a Director at PricewaterhouseCoopers, with a background in environmental biology, it was a chance meeting with the owner that saw her grow from volunteer to boss in just three months. “In many ways, I was not a conventional fit for this role. I’m not African, a pilot, a guide, or a man, but my background in other areas meant I could run a business – even in the bush.”
Having a woman at the helm has had significant side effects for the company. Many women at Kwando Safaris hold high positions, from the general manager to operations manager to those in reservations to sales and marketing. This unofficial head office policy also extends into the camps in a formal staff management plan, where each lodge has a male and a female camp manager always on duty.
Looking at the origins of tourism in Botswana, it’s perhaps not surprising that (generally speaking) travel in southern Africa has been a male-dominated industry. After all, the very first visitors to Botswana’s wild spaces were rough and tough gun-slinging, trophy-seeking tourists.
The current CEO of Botswana Tourism is a woman and, attesting to the country’s progressiveness, she’s not the first either. Myra Sekgororoane is encouraging about women in the industry saying, “I have not encountered any significant challenges because of my gender. Perhaps, I have been lucky in that the hospitality and tourism industry tends to have a high predominance of females globally.”
According to National Geographic, research shows working women in developing countries invest 90% of their income in their families, compared to the 35% generally contributed by men.
Tumie Matlhware and Ruth Stewart, managers for Travel For Impact, wholeheartedly agree. The Maun-based NGO aims to spread the wealth generated from tourism activities into the community, providing a direct and tangible link between conservation and its benefits.
“We want tourism dollars working beyond the traditional tourism world,” says Stewart, when we meet for coffee at the charming Tshilli Farmstall, another female-run establishment in Maun.
Travel For Impact has a powerful goal, with the slogan of “If every tourist who slept in our beautiful country paid 1 USD for every night they spent here, we would raise in excess of 300,000 USD per year”.
By partnering with exclusive lodges, camps, tour operators and hotels in Botswana, funds generated are put into local community partners, such as support for basket-weaving cooperatives. Looking at the company profile, the NGO funds many projects that support women.
Stewart shares the scientific standpoint endorsed by National Geographic, saying: “Women are the backbone of the community. If you support women, it gets passed down. They buy food, school supplies and more. They are the pillars of society.”
The corporate social responsibility choice at Kwando Safaris concurs. Smart believes that “the ultimate saviors of animals are people, which is why we sponsor the grassroots initiative, Mummy’s Angels, instead of a more usual conservation project”.
Mummy’s Angels started in April 2018, spearheaded by three women in Maun, to empower mothers with newborns who have little by way of financial support.
“We had second-hand clothes and other baby items in good condition and wanted to donate somewhere it would make a difference,” says one founder, Rochelle Katz.
Executive Travel: Reneilwe Letsholonyane’s Manchester
The 37-year-old South African soccer midfielder says he could move to the English city for its sense of serenity and calm.
South Africa’s former national football player Reneilwe ‘Yeye’ Letsholonyane started playing in the streets of Soweto but his fame has often taken him beyond the soccer pitches of South Africa.
Also a fashion entrepreneur and co-founder of the newly-established ShaYe lounge, the veteran midfielder recounts the indelible memories of his most recent holiday to Manchester with his wife, sports presenter Mpho Letsholonyane.
“In the off season of 2018, I had just gotten married. I personally love Jay-Z and my wife loves Beyoncé; and they were having their On The Run 2 tour in Manchester; a major city in the northwest of England.”
READ MORE | Executive Travel: Mpho Popps’ Ghana
Letsholonyane had also always wanted to go to Paris, a major European city and global center for art, fashion, food and culture, so flew to Manchester via the French capital.
The newly-weds spent a few days in Paris and thereon proceeded to Manchester for the concert, flying Air France on both sectors.
“Funnily enough, the economy class on Air France is not as squashed as the economy class on South African Airlines. You’d expect an uncomfortable flight, but that wasn’t the case. There was enough room to stretch your legs and recline your seat,” says the footballer.
Upon landing and clearing customs, a shuttle was waiting for the two to be chauffeured through the city to their hotel. The 40-minute drive was what the 37-year-old says he enjoyed the most. It made him reflect and draw comparisons between his home country and Europe.
At the age of 23, Letsholonyane’s professional career had kicked-started, but it was in 2008 that he joined one of South Africa’s biggest teams, the Kaizer Chiefs Football Club, for an eight-year stint.
READ MORE | Executive Travel: NaakMusiQ’s Dubai
Receiving the call to represent Bafana Bafana for the 2010 World Cup was a moment he recalls vividly.
“We were at camp, and told to check out from the hotel and go home. We were to find out from the media, like other citizens, if we had been selected to play. I remember I was in the streets and didn’t want to focus on the media because I was nervous, panicking and excited.
“My parents broke the news to me, but there was more cheering in my hometown and outside my parent’s home. A soccer pitch and jersey with my number and surname were painted in the streets.”
It was a moment that led to fame and more travels. He flips back to Manchester, gushing about the city’s architecture as he was equally captivated by the serenity of the city and its mild-mannered people.
“The standalone houses are the kind you see on television, with no walls. People that side don’t seem to be worried about burglaries. It seems like the crime rate is low. It’s quiet and it’s the quiet that I like. I remember saying to my wife, ‘I could stay here’.”
Letsholonyane admits to seeking alone time to think and ruminate.
Ironically, for the footballer, the Beyoncé and Jay-Z concert was in the home of a football club.
Like all tourists, the couple traveled to Etihad Stadium, the home of Manchester City Football Club, where the musical extravaganza was to take place.
“We were told to use the train; luckily, it was a five-minute walk to the station. We got there but the people around us showed us what to do and where to go. We got off at a station, only to find out we had to wait for another train and it was packed. Then I started thinking about the hassle of getting into the stadium,” he says.
Letsholonyane and his wife dribbled their way through busy subways in Manchester to watch their favorite musicians on stage.
“Getting to Etihad Stadium was a pain-free experience. We got there early and people were idling outside. We went straight in and got seats in the front. There was no opening act, just the artists’ music playing.
Then the lights went dimmer and dimmer.
“It was time, we were about 10 meters away, and we saw them closely. Then it started raining. You’d think people would run for cover but no, people were just enjoying themselves. It was two and half hours of Beyoncé and Jay-Z and an experience never to be forgotten,” he says.
It was well after 1AM when the couple reached their hotel. “There was nothing that made us uncomfortable about walking the streets of Manchester at night. It felt like day.”
The night ended with rain, rounding off a day so different from playing under the hot African sun in the soccer fields of South Africa.
Executive Travel: Mpho Popps’ Ghana
The 32-year-old South African comedian traveled to the West African country for some eye-opening experiences.
South African comedian, actor and entrepreneur, Mpho ‘Popps’ Modikoane, is a frequent traveler but ask him about his happy place and he says it’s a little corner of Africa named Ghana.
He has traveled overseas before, but it was his travels within Africa that opened his eyes to the magic of the continent, and made him realize that all Africans have the same stories and are essentially the same.
“It’s just these borders we were brought up [in that] we don’t take the time to learn about each other’s cultures and share each other’s stories,” says Modikoane.
“I’ve traveled to a lot of countries over the years and early on in my career, I was in the US. A few years ago, I went to Canada for the annual Just For Laughs international comedy festival and these places are amazing, but traveling in Africa has been the most eye-opening for me.”
Modikoane’s career kick-started in 2009 on the reality TV show, So You Think You’re Funny? His growing audiences haven’t stopped laughing since.
With fame, came the chances to travel. His very first trip to West Africa was to Nigeria on Arik Air two years ago, when he flew business class.
“I don’t know what it is about us [black people], but when we don’t have things, we don’t see why it’s necessary – we don’t understand why we have to pay R30,000 ($2,000) for a seat, a leather seat,” he says, chuckling.
He goes on to elaborate with his trademark wit: “The seat is reclined all the way, we are drinking champagne in glasses; I didn’t even know there were glasses on planes…. Even forks and knives. And in business class, you don’t get shouted at by the attendants for reclining your seat four centimeters back, never! Even the magazines are not the same – we get business magazines and informative magazines. We even have a food menu with pages.”
That was his trip to Nigeria when on the ground, he was impressed by the hard work of the locals, the hustle and bustle of the streets and everything from bikes and Maybachs driving past him.
However, Ghana was his most memorable destination where he stayed five days.
“Ghana just looks beautiful and is next to Nigeria and they have this feud going on about who makes the best jollof rice and after tasting both, I have to give it up to Ghana,” says the comedian.
What he also loved about Ghana was its orderliness, and the warmth of the people.
What impressed Modikoane was that the people did not wait for the government to give them handouts and opportunities; the locals were willing to work hard to find them.
“The people there work outside of their work, have a business outside of their job and that’s the one thing I’ve come to realize about traveling in Africa. We [South Africans] are sitting in the land of opportunity but we are not working as hard as those from other parts of Africa. That is the magic of going to these places and spending time with other artists or musicians who also may have [on the side] their own clothing store, a restaurant, a barber shop…”
Modikoane juxtaposes his experiences in Ghana and South Africa, making various comparisons in the ways people conduct their lives. “When you go outside of South Africa, you see the Africanness of our continent. We South Africans have the modern, western element and live with white people in our communities and our country is not fully ours, but there, it’s theirs. Their heritage is rich, their culture is rich.”
And the most important part about visiting the rest of Africa for Modikoane?
“They make you feel like a celebrity,” he chuckles again.
Ghana Hopes To Benefit From Hosting Africa’s Free Trade Area Secretariat
Ghana has been chosen by the African Union (AU) to host the secretariat of the African Continental Free Trade Area. It beat other competing countries including Egypt, Eswatini, Ethiopia, Kenya, Madagascar and Senegal to win the bid.
As a free trade area, member countries have come together and agreed not to impose tariffs, quotas and other trade barriers on goods and services. The agreement is expected to enlarge markets and diversify exports, particularly manufactured goods.
According to US-based think tank the Brookings Institute, intra-African trade stands at about 14%, while the share of manufactured goods to the rest of the world stands at 18%. Trade among Asian countries is much higher – at 59% – and even higher among European countries at 69%. The hope is that the African free trade area will boost trade across the continent by 52% by 2022 .
The core mandate of the secretariat will be to implement the free trade agreement, which has been ratified by 25 out of 54 countries. Once all have ratified the deal, it will create the world’s largest free trade area since the formation of the World Trade Organisation in 1995.
Africa’s free trade area will cover a market of 1.2 billion people with a combined Gross Domestic Product (GDP) of US$2.5 trillion.
The secretariat’s job will be to recruit personnel, train them, and develop organisational capability. The secretariat will also have to implement policies handed down by the governing body, keep the media informed, organise conferences and identify potential funding sources. It will also monitor and evaluate the progress of policies and programmes.
This is a first for Ghana which has not hosted a continental secretariat. The hope is that it can emulate the success of other African capitals that have befitted from hosting the AU and the United Nations.
Addis Ababa is home to the AU headquarters while Nairobi hosts two of the UN’s biggest bodies. For its part, South Africa hosts the Pan-African Parliament.
The presence of the AU in Addis Ababa has been credited with an increase in property valuations as well as job creation.
In making its bid, Ghana took advantage of its strategic geographical location in West Africa. It has put a great deal of effort into making the country a gateway and a trade hub in West Africa.
Hosting the free trade area secretariat will come with costs and benefits – direct and indirect.
In establishing its credentials to host the secretariat, the Ghanaian government would have set out the country’s most notable achievements.
These would have included the fact that it’s been an exemplary member of the AU. For example, in 2007 it was among the first countries to be reviewed by the African Peer Review Mechanism – the self-assessment mechanism used to measure good governance.
The fact that it put its hand up sent a signal to other countries that the peer review process was credible.
Other factors that would have played in Ghana’s favour are that the country’s economy has been showing strong growth.
It is one of the fastest growing economies in the world with an averageGDP growth of about 6%. In addition, it comes second to Cape Verde in West Africa in terms of the United Nations Human Development index.
In one of the most unstable sub regions in the world, Ghana also has a tradition of relative peace and security, a key parameter for hosting a secretariat.
In addition, Ghana has had the advantage of learning about trade collaboration through its membership of the Economic Community of West African States (Ecowas).
Costs and benefits
Ghana has been part of the 15-member Ecowas since its formation in 1990. The regional body introduced a common external tariff in 2015 .
While Ghana has enjoyed benefits from the arrangement, like many other West African States, it has not been able to harness its full potential. For example, border controls remain cumbersome, delaying transits due to the numerous check points, huge unofficial payments at the borders.
The most direct cost to the country will be the $10 million pledged by President Nana Addo Dankwa Akufo-Addo to support setting up the secretariat. The AU is also expected to contribute funds and appeals have been made to international funding agencies.
Ghana’s hope is that hosting the secretariat will boost the hospitality sector – and more broadly the services sector – and generate increased international exposure.
There should also be a boost for job creation as the secretariat hires staff; ranging from economists to translators, administrators and technicians.
There is no clear deadline on when the secretariat is expected to be up and running. The AU itself still has to clear a number of hurdles, including adopting a structure, staff rules and regulations, and the secretariat’s budget.
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