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Noëlla Coursaris Musunka The Trailblazer In The Congo

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The story of love, loss and triumph. The story of humanitarian, model and mother, Noëlla Coursaris Musunka.


This is a tale of generational loss. A tale about how, at the tender age of five, a child lost everything she held dear. She lost her mother, her father, familiar surroundings and was relocated from the country she’d come to know as her home. However, in losing so much, she seemed to have gained everything and insists on sharing it with others.

After the death of her father, when Noëlla Coursaris Musunka was five years old, her mother could not afford to keep her and was forced to give her only child (at the time) away in hopes that she would get better opportunities.

Musunka moved to Belgium, and later Switzerland, and was away for 13 years with very little communication with her mother back home in the Democratic Republic of the Congo (DRC).

READ MORE |Ravaged by Ebola and War, Congo Named Most Neglected Crisis of 2018

“It was a tough time… I received two or three letters from my mom and spoke to her only twice on the phone,” says Musunka. On her return, at 18 years, she was so struck by the abject poverty that she vowed to contribute to the education of her brothers and sisters, and would give back to her country.

And she has done so in spectacular fashion.

Musunka has since had a flourishing career as a model and has graced the pages of fashion magazines like Vogue, Vanity Fair, Marie Claire and Elle. The exposure propelled her to pursue her passion for humanitarian and philanthropic work.

When asked about what accolades, such as the one she received from the Nelson Mandela Foundation (in November 2018) and the Enhle Cares Foundation, mean to her, Musunka beams and says: “It’s very special. I’m a pan-Africanist. I love Patrick Lumumba, I love Mandela, I love Sankara. I love all these revolutionary people… who want the best for Africa… The spirit of Mandela is [his] legacy. When people remember Noëlla, I want them to remember my legacy. And my legacy and my message is to give back.”

The Malaika school. Picture: Supplied

“I’m very happy that the Mandela family contacted me and said ‘this is what our dad would want. You are a young woman investing in education and that’s the reason we want to honor you’. It’s very touching and I’m not into awards, but this one is very special.”

Since founding the non-profit organization Malaika in 2007, it has grown from a one-room school house to a world-class school that accommodates 314 students of all ages. As the school continues to operate, it plans on adding approximately 30 girls each year.

The Malaika Foundation, which is in the village of Kalebuka, in the southeastern region of the DRC, has also established a community learning center, recreational facilities, 17 water wells and farm land.

This is due to the tenacity and collaborative efforts of 31 Congolese staff members working on the ground in the DRC, and support from a team of 30 volunteers working in the US, Europe, the DRC and other locations.
In Kalebuka, the community plays an integral role in the daily running of the school.

“We have 30 parents a day who come to maintain the school. The whole community is driven. The village takes care of the program and protects it. The community center is good because it’s also important to teach the parents. We have the youth and the parents who come to the community center to learn to read, write, sew, and we have key messages. We also distribute malaria nets.

“So, we have 5,000 people who go there and all programs are free. The school is for free. The staff [members] give of their time, their skills and their money. We have a pro-bono lawyer, pro-bono auditing … [and] we teach the mothers to make the uniforms. We give the girls underwear, socks and shoes.”

The colloquail term ‘say it with your chest’, means to say something with determination, self-assurance and without fear. During her interview with FORBES WOMAN AFRICA at the Da Vinci Hotel in Sandton in Johannesburg in November, Musunka was wearing a t-shirt with the word ‘Revolution’ across it. The education revolution has swept the village of Kalebuka, in the form for Musunka and her team.

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Quote Of The Day

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We have grown past the stage of fairy-tale. As women, we have one common front and that is to succeed. We have to take the bull by the horn and make the change happen by ourselves.

– Folorunso Alakija, Billionaire Businesswoman

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Entrepreneurs

From The Arab World To Africa

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Sheikha Hend Faisal Al Qassimi; image supplied

In this exclusive interview with FORBES AFRICA, successful Dubai-based Emirati businesswoman, author and artist, Sheikha Hend Faisal Al Qassimi, shares some interesting insights on fashion, the future, and feminism in a shared world.

Sheikha Hend Faisal Al Qassimi wears many hats, as an artist, architect, author, entrepreneur and philanthropist based in the United Arab Emirates (UAE). She currently serves as the CEO of Paris London New York Events & Publishing (PLNY), that includes a magazine and a fashion house.

She runs Velvet Magazine, a luxury lifestyle publication in the Gulf founded in 2010 that showcases the diversity of the region home to several nationalities from around the world.

In this recent FORBES AFRICA interview, Hend, as she would want us to call her, speaks about the future of publishing, investing in intelligent content, and learning to be a part of the disruption around you.

As an entrepreneur too and the designer behind House of Hend, a luxury ready-to-wear line that showcases exquisite abayas, evening gowns and contemporary wear, her designs have been showcased in fashion shows across the world.

The Middle East is known for retail, but not typically, as a fashion hub in the same league as Paris, New York or Milan. Yet, she has changed the narrative of fashion in the region. “I have approached the world of fashion with what the customer wants,” says Hend. In this interview, she also extols African fashion talent and dwells on her own sartorial plans for the African continent.

In September, in Downtown Dubai, she is scheduled to open The Flower Café. Also an artist using creative expression meaningfully, she says it’s important to be “a role model of realism”.

She is also the author of The Black Book of Arabia, described as a collection of true stories from the Arab community offering a real glimpse into the lives of men and women across the Gulf Cooperation Council region.

In this interview, she also expounds on her home, Sharjah, one of the seven emirates in the UAE and the region’s educational hub. “A number of successful entrepreneurs have started in this culturally-rich emirate that’s home to 30 museums,” she concludes. 

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Entertainment

Kim Kardashian West Is Worth $900 Million After Agreeing To Sell A Stake In Her Cosmetics Firm To Coty

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In what will be the second major Kardashian cashout in a year, Kim Kardashian West is selling a 20% stake in her cosmetics company KKW Beauty to beauty giant Coty COTY for $200 million. The deal—announced today—values KKW Beauty at $1 billion, making Kardashian West worth about $900 million, according to Forbes’estimates.

The acquisition, which is set to close in early 2021, will leave Kardashian West the majority owner of KKW Beauty, with an estimated 72% stake in the company, which is known for its color cosmetics like contouring creams and highlighters. Forbes estimates that her mother, Kris Jenner, owns 8% of the business. (Neither Kardashian West nor Kris Jenner have responded to a request for comment about their stakes.) According to Coty, she’ll remain responsible for creative efforts while Coty will focus on expanding product development outside the realm of color cosmetics.

Earlier this year, Kardashian West’s half-sister, Kylie Jenner, also inked a big deal with Coty, when she sold it 51% of her Kylie Cosmetics at a valuation of $1.2 billion. The deal left Jenner with a net worth of just under $900 million. Both Kylie Cosmetics and KKW Beauty are among a number of brands, including Anastasia Beverly Hills, Huda Beauty and Glossier, that have received sky-high valuations thanks to their social-media-friendly marketing. 

“Kim is a true modern-day global icon,” said Coty chairman and CEO Peter Harf in a statement. “This influence, combined with Coty’s leadership and deep expertise in prestige beauty will allow us to achieve the full potential of her brands.”

The deal comes just days after Seed Beauty, which develops, manufactures and ships both KKW Beauty and Kylie Cosmetics, won a temporary injunction against KKW Beauty, hoping to prevent it from sharing trade secrets with Coty, which also owns brands like CoverGirl, Sally Hansen and Rimmel. On June 19, Seed filed a lawsuit against KKW Beauty seeking protection of its trade secrets ahead of an expected deal between Coty and KKW Beauty. The temporary order, granted on June 26, lasts until August 21 and forbids KKW Beauty from disclosing details related to the Seed-KKW relationship, including “the terms of those agreements, information about license use, marketing obligations, product launch and distribution, revenue sharing, intellectual property ownership, specifications, ingredients, formulas, plans and other information about Seed products.”

Coty has struggled in recent years, with Wall Street insisting it routinely overpays for acquisitions and has failed to keep up with contemporary beauty trends. The coronavirus pandemic has also hit the 116-year-old company hard. Since the beginning of the year, Coty’s stock price has fallen nearly 60%. The company, which had $8.6 billion in revenues in the year through June 2019, now sports a $3.3 billion market capitalization. By striking deals with companies like KKW Beauty and Kylie Cosmetics, Coty is hoping to refresh its image and appeal to younger consumers.

Kardashian West founded KKW Beauty in 2017, after successfully collaborating with Kylie Cosmetics on a set of lip kits. Like her half-sister, Kardashian West first launched online only, but later moved into Ulta stores in October 2019, helping her generate estimated revenues of $100 million last year. KKW Beauty is one of several business ventures for Kardashian West: She continues to appear on her family’s reality show, Keeping Up with the Kardashians, sells her own line of shapewear called Skims and promotes her mobile game, Kim Kardashian Hollywood. Her husband, Kanye West, recently announced a deal to sell a line of his Yeezy apparel in Gap stores.

“This is fun for me. Now I’m coming up with Kimojis and the app and all these other ideas,” Kardashian West told Forbesof her various business ventures in 2016. “I don’t see myself stopping.”

Madeline Berg, Forbes Staff, Hollywood & Entertainment

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