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What Do You Do If You Can’t Be Oprah?

Young Archel Bernard turned to her family’s homeland with ambitions of becoming a Liberian Oprah Winfrey. Now she is a government worker, third-world socialite and designer changing the image of the small war-torn nation.



Archel Bernard sits on a bar stool in the middle of her little boutique in downtown Monrovia as a handful of customers drift in and out. Pieces of West African lapa hang over wooden ladders and colorful African-Western fusion designs sit on either side. A sign beside the counter that is made up of bamboo stakes reads ‘Life is Too Short to Wear Boring Clothes’.

The 25-year-old designer and businesswoman moved from Atlanta in the United States (US) in 2011 to her family’s hometown for a job at the government’s oil corporation, and now moonlights as a fashion designer in her spare time. Bernard established a fashion label called ‘It’s Archel’ and set up a shop called Mango Rags in downtown Monrovia, with her business partner Tania Abraham, who also grew up abroad, mainly in the United Kingdom. The shop celebrated its first anniversary in February and is among a small number of boutiques specializing in contemporary African designs, in a country where small fashion businesses are just beginning to emerge over a decade after the civil war, when shopping for clothes was a luxury many could not afford.

Mango Rags, now a polished little shop located in Bernard’s grandfather’s compound that was formerly a car garage, had less glamorous beginnings. Bernard would chug around the city in a white pickup truck driven by her mother Brenda Bush, a producer and writer for CNN, with a tape measure and notebook into which she would jot down her customers’ measurements. Building up a collection of tailors from the workshops spread throughout the city, she dropped off fabric and sketches of designs in between working her nine to five job producing multimedia for the National Oil Company of Liberia (NOCAL). Bernard began to save money to open and fit the shop; now with a steady stream of mainly expatriate customers, she is looking to expand.

Born and raised in the US, but always identifying as Liberian and African, Bernard grew up in Atlanta, one of the few black kids in her community of Marietta.

When her mother did carpooling, she dressed in funky African clothes and head wraps.

“Can you dress like the normal mums do?” she had asked her, but later grew to appreciate her style. Named Archel, after her father Archie (a cultural quirk in Liberia), few of her schoolmates could pronounce her name, and so her label is ‘It’s Archel.’

When she was 16, Bernard returned to Liberia after the war to visit her grandfather, a businessman who had stayed throughout the 14-year civil war, despite the family’s insistence that he leave.

“When we landed you could have fried an egg on the runway because there was nothing. It was just a stretch of huts and then you approach the city and there are more concrete structures, but it’s still not America,” says Bernard.

She says the government offers few incentives for young educated Liberians to return, but chooses to stay because she wants to help change Liberia, and transform from a chronic charity case to a ‘place to be’ in Africa.

Now a Liberian returnee, self-described “third world socialite”, designer and government worker, Bernard has capitalized on her social networks, family connections and sense of style to build up her business in a climate that is challenging for entrepreneurs and where a fashion scene is fledgling. Three fashion weeks have been held within the past five years, with the most recent being Monrovia Fashion Week that was held in December, and only five designers have boutiques throughout the city.

“I still kind of feel like a fraud in this; I never went to fashion school,” says Bernard.

Most of the local designers haven’t studied fashion and draw on West African lapas and traditional fabrics and the flamboyant Liberian style as inspiration.

“Liberians really like to dress, they always want to have the nicest thing on,” she says.

Bernard’s main buyers are expatriates; she wishes she had more Liberian customers, but a strong bargaining culture coupled with a lack of respect for intellectual property make things difficult.

Like many Liberians who lived in exile with their families in the US during the war, Bernard returned to her family’s homeland in search of opportunity. With only one subject left to complete of her Science Technology and Culture degree at the Georgia Institute of Technology, Bernard decided to head home to Liberia to work in the local media. She harbored dreams of being Liberia’s Oprah and wanted to create a lifestyle series that focused on the more positive side of the nation that would air on local television stations.

Liberia wasn’t quite ready for a ‘queen of talk’, so instead Bernard worked for Monrovia’s controversial former mayor Mary Broh, and presented updates about the Monrovia City Corporation’s work through short broadcasts, and dressed up in African-inspired fashion. One day, Bernard went to her tailor to pick up a dress she had designed for a show and found the designer both wearing it and stitching it together for another customer. She decided to go out on her own and founded her label ‘It’s Archel’.

While Bernard says Liberia has offered her great opportunities that wouldn’t be available in America, she must juggle the business and a full-time job and has found it impossible to export her clothes due to the high shipping costs. Expanding her business beyond Liberia’s shores still poses a major challenge as it does for most Liberian businesses.

“We can’t be global if it costs so much. People are not going to see the point in paying so much for a little piece from Liberia. We used to make cigarettes, we used to make cans for the goods we made here. We are so small scale here,” she says.

Chid Liberty, the founder of Liberty and Justice, Africa’s first fair-trade-certified apparel manufacturer says that although the business climate is improving, lack of access to finance and the presence of “small manufacturers that can produce international quality” remain ongoing challenges for Liberian designers and the expansion of clothing manufacturing.

“I’m actually quite proud of the job Liberia is doing to make things better but we have a long way to go,” says Liberty.

Liberia’s economy is a concession-based economy with natural resources such as rubber and iron ore making up the majority of its GDP. Critics argue the government has done little to move the nation’s economy from the old plantation style model that has dominated throughout its history.

While signs of change are visible in Monrovia, new shops and office complexes have been constructed, roads repaired, the city is a shadow of the one Bernard’s parents grew up in. Access to steady electricity and running water comes at a high price and many buildings stand in a state of disrepair.

The Wealth of Liberia, a short film shot in the 1970s during the rule of President William R. Tolbert, depicted an image of modern Monrovia and industrial development – factories manufacturing paint, cigarettes, soap, windows and cement – a place where tourists flocked and the Liberia in which her parents grew up. While Bernard acknowledges the major developmental challenges ahead for one of the world’s poorest nations and is concerned about the capacity of her business to expand beyond Liberia’s borders, she is confident she can play a role in changing the image of the small nation and first independent republic in Africa.

Inspired by Louis Vuitton’s partnership with iconic alcohol brands Moët Hennessy, Bernard hopes to create a small sewing shop and African cane juice bar in the room next door.

She also has aspirations of going global and sending Mango Rags stores to Brooklyn, Cape Town and even Maui and develop a range for Swedish multinational retail giant H&M and take Liberia to the world.

“We’re still dreamin’ and working,” she says.

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Green-Sky Thinking



In Johannesburg, city-dwellers like Linah Moeketsi have taken the future of sustainable farming into their own hands. Where land is becoming scarce, they look to the skies.

Doornfontein is one of Johannesburg’s older inner-city suburbs with decaying buildings and dingy alleys that wear a dour, monochrome look.

Daily commuters and street surfers jostle with delivery vans and mountains of metal scrap but the grey of the concrete city makes it hard to believe that there could be a patch of green in a most unlikely location.

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Above the humdrum of life here is a rooftop hydroponics farm looking down on the city, but upwards to a new route to restoration and urban preservation.

Atop the eight-floor Stanop building – offering a breath-taking view of the city and the landmark Ponte Towers in the distance – one woman has made it her mission to turn a grimy grey terrace into a green lung on the city’s skyline.

“City life is taking on a totally new direction… even people who think they couldn’t one day farm, find themselves on rooftops,” Linah Moeketsi tells FORBES AFRICA.

Moeketsi grows herbs, used to treat non-communicable diseases (NCDs), in a 250m x 500m greenhouse on the building’s terrace. But her rooftop farm is sans any soil – it uses a hydroponics system.

“I think because we are in the city and we would like to produce for people in the city, hydroponic farming is one of the answers because you can actually harvest more than twice the produce, and the growth rate is quicker and there is produce that you can have throughout the year that people demand because it is in a controlled environment,” she says.

On a windy Wednesday morning in October, we meet Moeketsi at her aerial green facility, a couple of days before she is to send some of her plant produce to the market.

She talks about her journey as an offbeat farmer. It all started when her father fell ill in 2013, when doctors failed to correctly diagnose his disease.

“They couldn’t see that he was diabetic. He didn’t show the signs of diabetes, but he had this foot ulcer that just wouldn’t go away,” she says.

“The future of city farming is great simply because we have more and more young people getting into this space. Even though it’s farming, they are looking at it from a very different angle.

Moeketsi decided to do her own research, so she read up books on African medicinal plants and used some herbs that belonged to her late mother, who had been a traditional healer.

“It took me a good eight months to help my dad and I actually saved him from having an amputation.”

The news of Moeketsi curing her dad’s diabetes using herbs spread. Sadly, her father died in 2016, at the age of 87. But she is proud to have helped prolong his life.

“So he passed away in his sleep, not sick, nothing, he was just old. But he was always grateful; he was like, ‘even when I die, I’m going to die with both my limbs’, so we would make a joke about it.”

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After her father’s demise, Moeketsi rented some land and turned her knowledge on natural herbs into a fully-fledged farm. However, when the owner of the land returned, she was forced to vacate.

Land was always going to be a problem in the city. But instead of giving up, Moeketsi looked to the skies.

“Because of this passionate drive for an answer, I found myself researching what’s happening outside Gauteng and South Africa, and I saw in Europe, they were farming on rooftops,” she says.

In 2017, her dream became a reality when she secured a deal with the City of Johannesburg as part of an urban farming program, and started the rooftop project a year later.

When we visit her greenhouse, we are welcomed by the sweet lingering scent of herbs. It’s hot and humid, and two fans whir away to cool the air.

Moeketsi walks around the greenhouse wearing dark glasses and a white jacket, with a syringe in hand – she could easily pass off as a medical doctor.

She elaborates on the hydroponics system. There are four pyramids, each attached to their own reservoirs of water. On each pyramid, different plants, ranging from spinach, lettuce, sage, parsley, basil and dill, rest on beds with pipes connecting them to the reservoirs. Moeketsi plucks out one of the pipes and inserts the syringe; water spouts out of the tube and she returns it to the bed.

“Twice a day, you have to check that water is actually going through the pipes, because that’s how the plants get water and nutrients,” she explains, as she unblocks a pipe using the syringe. She says it’s one of the best ways to farm using little water.

“When you put in certain plants in the greenhouse, you know you are guaranteed sustainable farming because you can produce those plants and harvest them,” she says.

Moeketsi adds that this allows her produce to stay consistent season after season.

“So, from that point of view, it makes the city more sustainable in terms of food produce that is easily accessible and cost-effective for the consumer because not everyone around here can afford the high prices of food but they can at least afford what we sell, whether it is at R10 ($0.5) or R15 ($1).”

As Moekesti continues to tend to the plants, a farmer she works with walks in and begins filling up the reservoirs.

Lethabo Madela has known Moekesti for almost six years.

“When you look around Johannesburg, there is no space, so rooftops have saved us a lot, especially those of us that love farming,” says Madela. “I’m learning a lot and I think she [Moekesti] changed the whole concept of farming for me because I used to farm vegetables. I didn’t know culinary herbs or medicinal herbs.”

Moeketsi speaks of other farmers around the city who have taken to the rooftops to farm plants such as strawberries, lemon balm, spinach and lettuce.

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In a suburb called Marshalltown, a 10-minute drive from Moeketsi’s farm, Kagiso Seleka farms lemon balm also using hydroponics.

He produces sorbet and pesto from his produce which is then used to make ice cream.

“It [hydroponics] is great for farming sensitive plants in terms of temperature. Lemon balm does not like frost. But it’s better to grow even out of season so you can set a higher price,” he tells us.

However, he says hydroponics farming is a luxury not many farmers can afford.

“It [hydroponics] does have a bit of a higher capital upfront, but you get a higher yield and higher quality, so people are willing to pay more. Hydroponic planting saves about ninety five percent of water soil farming in a water-scarce country,” says Seleka.

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“We do have water shortages, and I know people are on the whole ‘organic trip’ but, is it more important to have an organic plant versus a water-saving environment?”

The Program Coordinator for Agriculture at the City of Johannesburg’s Food Resilience Unit, Lindani Sandile Makhanya, says there certainly are more rooftop farmers in Johannesburg now than ever before.

Converting idle terraces into avenues of profit is becoming a norm. There are new rooftop farms being set up every day, offers Makhanya.

He regularly visits Moeketsi’s farm to check on the progress and collect produce to sell.

“Urban farming in Johannesburg is rising, mainly because the idea of producing our own food is very important because most people are moving to urban areas and therefore it stands to reason that we have to try to produce as much as possible,” says Makhanya.

“[There is growth] even in animal production, although we are moving away from the bigger numbers, but we are involving the smaller ones; because of the space issue, they are increasing overall.”

For Moeketsi, her farm has changed her life and given her hope for a better future. In addition to the teas, tinctures, ointments and medicinal products she processes from her plants, she plans to include more by-products such as syrups in the future.

“The future of city farming is great simply because we have more and more young people getting into this space. Even though it’s farming, they are looking at it from a very different angle,” she says. “That is why the city is changing and rooftop farming is going to get bigger and bigger.”

Clearly, farming in Africa is covering exciting new ground.

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30 under 30

Applications Open for FORBES AFRICA 30 Under 30 class of 2020



FORBES AFRICA is on the hunt for Africans under the age of 30, who are building brands, creating jobs and transforming the continent, to join our Under 30 community for 2020.

JOHANNESBURG, 07 January 2020: Attention entrepreneurs, creatives, sport stars and technology geeks — the 2020 FORBES AFRICA Under 30 nominations are now officially open.

The FORBES AFRICA 30 Under 30 list is the most-anticipated list of game-changers on the continent and this year, we are on the hunt for 30 of Africa’s brightest achievers under the age of 30 spanning these categories: Business, Technology, Creatives and Sport.

Each year, FORBES AFRICA looks for resilient self-starters, innovators, entrepreneurs and disruptors who have the acumen to stay the course in their chosen field, come what may.

Past honorees include Sho Madjozi, Bruce Diale, Karabo Poppy, Kwesta, Nomzamo Mbatha, Burna Boy, Nthabiseng Mosia, Busi Mkhumbuzi Pooe, Henrich Akomolafe, Davido, Yemi Alade, Vere Shaba, Nasty C and WizKid.

What’s different this year is that we have whittled down the list to just 30 finalists, making the competition stiff and the vetting process even more rigorous. 

Says FORBES AFRICA’s Managing Editor, Renuka Methil: “The start of a new decade means the unraveling of fresh talent on the African continent. I can’t wait to see the potential billionaires who will land up on our desks. Our coveted sixth annual Under 30 list will herald some of the decade’s biggest names in business and life.”

If you think you have what it takes to be on this year’s list or know an entrepreneur, creative, technology entrepreneur or sports star under 30 with a proven track-record on the continent – introduce them to FORBES AFRICA by applying or submitting your nomination.


Business and Technology categories

  1. Must be an entrepreneur/founder aged 29 or younger on 31 March 2020
  2. Should have a legitimate REGISTERED business on the continent
  3. Business/businesses should be two years or older
  4. Nominees must have risked own money and have a social impact
  5. Must be profit generating
  6. Must employ people in Africa
  7. All applications must be in English
  8. Should be available and prepared to participate in the Under 30 Meet-Up

Sports category

  1. Must be a sports person aged 29 or younger on 31 March 2020
  2. Must be representing an African team
  3. Should have a proven track record of no less than two years
  4. Should be making significant earnings
  5. Should have some endorsement deals
  6. Entrepreneurship and social impact is a plus
  7. All applications must be in English
  8. Should be available and prepared to participate in the Under 30 Meet-Up

Creatives category

  1. Must be a creative aged 29 or younger on 31 March 2020
  2. Must be from or based in Africa
  3. Should be making significant earnings
  4. Should have a proven creative record of no less than two years
  5. Must have social influence
  6. Entrepreneurship and social impact is a plus
  7. All applications must be in English
  8. Should be available and prepared to participate in the Under 30 Meet-Up

Your entry should include:

  • Country
  • Full Names
  • Company name/Team you are applying with
  • A short motivation on why you should be on the list
  • A short profile on self and company
  • Links to published material / news clippings about nominee
  • All social media handles
  • Contact information
  • High-res images of yourself

Applications and nominations must be sent via email to FORBES AFRICA journalist and curator of the list, Karen Mwendera, on [email protected]

Nominations close on 3 February 2020.

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The Life And Wisdom Of Richard Maponya



He was one of the big names in business in Africa; as gentlemanly. as he was shrewd. He fought the odds and apartheid to stake his place in business and inspire millions of his countrymen to do the same.

Richard Maponya – the doyen of black business in South Africa – passed away in the early hours of January 6, after a short illness. Maponya turned 99 on Christmas Eve near the end of a long and fruitful life that saw him dine with the Queen, laugh with Bill Clinton and chauffer his old friend Nelson Mandela. Mandela asked Maponya, who owned a car dealership, to pick him up at the airport in Johannesburg after his release from prison in 1990.

Ï picked him up at the airport and that was the most frightening time of my life. We were chased by people on foot, helicopters, motorbikes and cars. Everyone just wanted to touch Mandela. They could kill him just trying to touch him,” Maponya recalled to Forbes Africa in a cover story in March 2017.   

Mandela was a close friend of Maponya since the 1950s. The future president, then a young lawyer   helped Maponya set up his first business against the restrictive apartheid laws that shackled black business.

Maponya wanted to open a clothing store in Soweto, Johannesburg; the authorities said no. Mandela lost the fight for the clothing store, but did manage to secure him a license to trade daily necessities. This opened the way for Maponya to start out with a milk delivery business that was to prove the foundation of his fortune.

More than half a century on, Mandela, then a former president of South Africa, beamed with pride, in 2007, as he opened the first shopping mall in Soweto.

Maponya Mall had taken the canny businessman a good deal of patience to put together. He acquired the land in 1979 – the first black man to secure a 100-year lease for land in Soweto – and spent many more years building up the mall.

“Ï fought for 27 years for that mall and was many times denied; they actually thought I was dreaming. When Nelson Mandela cut the ribbon to open the mall, that was the highlight of my life,” Maponya said years later.

It was a mile on a road less travelled by Maponya in a long journey from the tiny township of Lenyenye in Limpopo in northern South Africa where he was born. He moved across the province to Polokwane to train as a teacher and then, like many young men of his generation, moved south to Johannesburg in search of his fortune.

In those days, the gold mining city was booming, but only the few saw the fruits. Maponya was blocked at every turn as he tried to make his way in business; he won through making a fortune from property, horse racing, retail, cars and liquor.

Maponya mentored many black entrepreneurs and inspired many millions more he had never met. One of them was Herman Mashaba, the former mayor of Johannesburg, who made his own fortune with hair care products.

“To myself and the people I grew up with he was an inspiration to all of us to get into business…If he had started out in business in a normal world there is no doubt he would have been even bigger than he was,” Mashaba told CNBC Africa.

Maponya will be mourned by the millions who were inspired to follow him and by a business world that is richer, in more ways than one, for his nearly a century of hard work in which retirement was never an option.

“People who retire are lazy people. You retire and do what? Bask in the sun?  I am not that type of man,” he said in 2017 at the age of 96.

He could never be.

By Chris Bishop  

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