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LinkedIn with content marketing



A recent study from the 50,000-member strong B2B Technology Marketing community on LinkedIn showed that 85% of B2B Marketers say LinkedIn is the most effective social network in delivering content. That study also showed that 71% of B2B Marketers say audience relevance is the most important element of content marketing and 88% of B2B Marketers cite case studies as the most effective form content marketing.

Yet, most business owners and most marketing, sales and business development professionals have a LinkedIn profile that reads like a resume. Their profiles do not show why a decision-maker or influencer should connect with them. Right there, they are not demonstrating their relevance. And, they’re not effectively showing their relevance in the content they are sharing.

Let me show you how four women are effectively using content and LinkedIn to generate more leads and profits.

How the founder of Wizard Media gained hundreds of leads and $60,000 by mixing content marketing with LinkedIn marketing

If you look at the profile of Jimena Cortes, you’ll notice we’ve included case studies. For example, you’ll find a case study on how Jimena built a Neiman Marcus jewelry designer’s Facebook community to 45,000 members in nine months (something retailers would find very interesting). Within that case study, Jimena shows why her strategies took the client from 600 fans to 45,000 fans, zero engagement to capturing 37% of her fans’ information and from zero sales to $12,000 in three days.

Because her profile has content that resonates with her targeted audiences – her targeted audiences are accepting her LinkedIn connection. They’re joining her LinkedIn groups where she offers more content. The profile attracted a prospect that was ready, willing and able to spend $36,000 per year on her services.

Plus, when Jimena completes an email lead generation campaign through LinkedIn (using LinkedIn groups) about an upcoming webinar, prospects are signing up because they see that she has value to offer just by looking at her profile. By mixing LinkedIn marketing with webinar marketing (a form of content marketing), Jimena gained an additional $60,000 for her business last year.

IT marketing firm gains four new clients fast by challenging the way software and technology companies market their solutions

Conversion Copywriting President Susan Tatum creates thought leadership content for her clients so they can attract more prospects. But she was creating the same old, boring topics on her own blog. She was writing about topics like “Wow to write an awesome white paper”, “Why tech marketers must have a blog” and “Five signs you’re talking to the wrong content writer.” She was writing for the search engines – but she wasn’t writing content that would position her as an influencer within the different social media circles she belonged to, including LinkedIn. LinkedIn members are savvy, educated professionals, who are constantly looking for new and original ideas and ways of conducting business. As there are thousands of LinkedIn groups with hundreds of discussions happening every single day, your content will get ignored if you are providing the same old, regurgitated content that’s already all over the web. By creating thought-provoking blog posts, special reports and discussions that literally open the eyes of technology marketers inside her own Linked-In group and inside the 50 targeted groups she belongs to, Susan increased her website traffic by 300%. She went from zero LinkedIn shares to 90+ LinkedIn shares. And, she was able to recently gain four new clients including a company that serves 86% of the Fortune 100.

International coaching firm attracts more women business owners by telling stories

While working with Zee Worstell, President of AccelerateHer, I discovered that she and her clients had amazing stories to tell. Zee’s expertise is in showing women business owners how to price themselves appropriately. She knows first-hand how hard this is because she came across this issue when she was growing her recruiting business. When she was starting out, she would lower her prices in order to secure a client and wound up earning less than she was worth. This backfired because prospects would doubt her work because she was priced significantly lower than her competition. She was turning off prospects just by lowering her fees – and the clients she did get failed to show her respect. So, we had Zee create blog posts that discussed the “good girl beliefs” that held her back as a woman business owner. She discussed her own confidence issues within the articles and the mistakes she made. She also writes articles where she discusses the challenges her clients faced – and she tells their complete story and how they’ve become successful. As on average, women business owners make 45% less than male business owners, her target audience resonated with the discussions that were being created based on the blog posts. In fact, when she spoke to many of her LinkedIn connections on the phone (as she took the LinkedIn conversation offline) they felt like she was writing and speaking directly to them. As a result they signed up for her coaching program.


How the author of this article mixed LinkedIn marketing and content marketing to gain more PR, more exposure and more leads

You are reading this article right now because I invited the editor to connect and to join my Get Help with Linked Strategies LinkedIn group so she can see the value I have to offer her readers. After reviewing my LinkedIn discussions and blog posts, she asked me to write the article that you’re reading right now. How many leads do you think I’ll generate by being on one of the top business websites? Now, offer real value, challenge your prospects, start thought-provoking conversations, showcase your expertise by sharing case studies, demonstrate your relevance and connect with your audience with stories. And you will generate more leads with LinkedIn.





From The Arab World To Africa



Sheikha Hend Faisal Al Qassimi; image supplied

In this exclusive interview with FORBES AFRICA, successful Dubai-based Emirati businesswoman, author and artist, Sheikha Hend Faisal Al Qassimi, shares some interesting insights on fashion, the future, and feminism in a shared world.

Sheikha Hend Faisal Al Qassimi wears many hats, as an artist, architect, author, entrepreneur and philanthropist based in the United Arab Emirates (UAE). She currently serves as the CEO of Paris London New York Events & Publishing (PLNY), that includes a magazine and a fashion house.

She runs Velvet Magazine, a luxury lifestyle publication in the Gulf founded in 2010 that showcases the diversity of the region home to several nationalities from around the world.

In this recent FORBES AFRICA interview, Hend, as she would want us to call her, speaks about the future of publishing, investing in intelligent content, and learning to be a part of the disruption around you.

As an entrepreneur too and the designer behind House of Hend, a luxury ready-to-wear line that showcases exquisite abayas, evening gowns and contemporary wear, her designs have been showcased in fashion shows across the world.

The Middle East is known for retail, but not typically, as a fashion hub in the same league as Paris, New York or Milan. Yet, she has changed the narrative of fashion in the region. “I have approached the world of fashion with what the customer wants,” says Hend. In this interview, she also extols African fashion talent and dwells on her own sartorial plans for the African continent.

In September, in Downtown Dubai, she is scheduled to open The Flower Café. Also an artist using creative expression meaningfully, she says it’s important to be “a role model of realism”.

She is also the author of The Black Book of Arabia, described as a collection of true stories from the Arab community offering a real glimpse into the lives of men and women across the Gulf Cooperation Council region.

In this interview, she also expounds on her home, Sharjah, one of the seven emirates in the UAE and the region’s educational hub. “A number of successful entrepreneurs have started in this culturally-rich emirate that’s home to 30 museums,” she concludes. 

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Kim Kardashian West Is Worth $900 Million After Agreeing To Sell A Stake In Her Cosmetics Firm To Coty




In what will be the second major Kardashian cashout in a year, Kim Kardashian West is selling a 20% stake in her cosmetics company KKW Beauty to beauty giant Coty COTY for $200 million. The deal—announced today—values KKW Beauty at $1 billion, making Kardashian West worth about $900 million, according to Forbes’estimates.

The acquisition, which is set to close in early 2021, will leave Kardashian West the majority owner of KKW Beauty, with an estimated 72% stake in the company, which is known for its color cosmetics like contouring creams and highlighters. Forbes estimates that her mother, Kris Jenner, owns 8% of the business. (Neither Kardashian West nor Kris Jenner have responded to a request for comment about their stakes.) According to Coty, she’ll remain responsible for creative efforts while Coty will focus on expanding product development outside the realm of color cosmetics.

Earlier this year, Kardashian West’s half-sister, Kylie Jenner, also inked a big deal with Coty, when she sold it 51% of her Kylie Cosmetics at a valuation of $1.2 billion. The deal left Jenner with a net worth of just under $900 million. Both Kylie Cosmetics and KKW Beauty are among a number of brands, including Anastasia Beverly Hills, Huda Beauty and Glossier, that have received sky-high valuations thanks to their social-media-friendly marketing. 

“Kim is a true modern-day global icon,” said Coty chairman and CEO Peter Harf in a statement. “This influence, combined with Coty’s leadership and deep expertise in prestige beauty will allow us to achieve the full potential of her brands.”

The deal comes just days after Seed Beauty, which develops, manufactures and ships both KKW Beauty and Kylie Cosmetics, won a temporary injunction against KKW Beauty, hoping to prevent it from sharing trade secrets with Coty, which also owns brands like CoverGirl, Sally Hansen and Rimmel. On June 19, Seed filed a lawsuit against KKW Beauty seeking protection of its trade secrets ahead of an expected deal between Coty and KKW Beauty. The temporary order, granted on June 26, lasts until August 21 and forbids KKW Beauty from disclosing details related to the Seed-KKW relationship, including “the terms of those agreements, information about license use, marketing obligations, product launch and distribution, revenue sharing, intellectual property ownership, specifications, ingredients, formulas, plans and other information about Seed products.”

Coty has struggled in recent years, with Wall Street insisting it routinely overpays for acquisitions and has failed to keep up with contemporary beauty trends. The coronavirus pandemic has also hit the 116-year-old company hard. Since the beginning of the year, Coty’s stock price has fallen nearly 60%. The company, which had $8.6 billion in revenues in the year through June 2019, now sports a $3.3 billion market capitalization. By striking deals with companies like KKW Beauty and Kylie Cosmetics, Coty is hoping to refresh its image and appeal to younger consumers.

Kardashian West founded KKW Beauty in 2017, after successfully collaborating with Kylie Cosmetics on a set of lip kits. Like her half-sister, Kardashian West first launched online only, but later moved into Ulta stores in October 2019, helping her generate estimated revenues of $100 million last year. KKW Beauty is one of several business ventures for Kardashian West: She continues to appear on her family’s reality show, Keeping Up with the Kardashians, sells her own line of shapewear called Skims and promotes her mobile game, Kim Kardashian Hollywood. Her husband, Kanye West, recently announced a deal to sell a line of his Yeezy apparel in Gap stores.

“This is fun for me. Now I’m coming up with Kimojis and the app and all these other ideas,” Kardashian West told Forbesof her various business ventures in 2016. “I don’t see myself stopping.”

Madeline Berg, Forbes Staff, Hollywood & Entertainment

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Covid-19: Restaurants, Beauty Salons, Cinemas Among Businesses That Will Operate Again In South Africa As Ramaphosa Announces Eased Lockdown Restrictions



South Africa’s President Cyril Ramaphosa addressed the nation announcing that the government will further ease the country’s lockdown restrictions.

Restaurants, beauty salons, cinemas are among the businesses that will be allowed to operate again in South Africa.

The country is still on lockdown ‘Level 3’ of the government’s “risk adjusted strategy”.

President Ramaphosa also spoke on the gender based violence in the country.

“It is with the heaviest of hearts that I stand before the women and the girls of South Africa this evening to talk about another pandemic that is raging in our country. The killing of women and children by the men of our country. As a man, as a husband, and as a father to daughters, I am appalled at what is no less than a war that is being waged against the women and the children of our country,” says Ramaphosa.

Watch below:

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