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How Athleisure Dominated The Market In 2020 | Forbes

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This holiday season, shopping habits for American consumers are probably going to look a lot different than normal. As companies continue to keep stay at home measures in place, people are shopping for clothes they can spend all day in comfortably. Not just for themselves, but also as gifts for the holidays. Athleisure sales are expected to go up, a continued trend, but analysts say other apparel categories are not surprisingly way down. Athleisure sales were already expected to grow, but Covid sped up this process greatly. If people do go back to the office next year, they probably won’t sacrifice the comfort of cozy clothes. This could mean companies will have to adjust to consumer demands.

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