When Seattle Seahawks quarterback Russell Wilson thinks of his late father, the same memory always comes to mind: “He used to always tell me, ‘Son, it’s not the day you are born or the day you die that’s important—it’s the hashmark in between that measures your significance. Who did you impact with that hashmark measures the legacy of a man or a woman,’” Wilson recalls.
He lives out this lesson in everything he does, whether on the field or with philanthropic organizations like Feeding America or their ‘Why Not You Foundation.’ Most recently, however, it’s inspired him, wife and Grammy award-winning singer/songwriter Ciara and former Lululemon CEO Christine Day to cofound: The House of LR&C.
The fashion house, which launched on Tuesday, is named for “love, respect and care,” as well as “love, Russell and Ciara.” Their goal is “democratizing fashion” by making the traditionally exclusive industry more accessible, especially to young consumers. The House of LR&C comprises Wilson’s existing men’s apparel line, Good Man Brand—which, since launching in 2016, has seen over 300% revenue growth—and their new inclusive, sustainable streetwear brand, Human Nation. In the spirit of accessibility, Human Nation will be available at Kohl’s starting on December 27 and at Nordstrom in early 2021. The fashion house will also boast a women’s line, set to launch in mid-2021. This isn’t the couple’s first time starting up.
Wilson, once the NFL’s highest-paid player, is also the founder of brand management firm West2East Empire, and Ciara launched her own record label, Beauty Marks Entertainment. Between the two, they have secured endorsements and ambassadorships with Nike, Microsoft, Equinox, Pandora, Bose and more including Wilson’s Good Man Brand. When it comes to day-to-day operations, though, Day will be running the show.
Read the full profile on Forbes: https://www.forbes.com/sites/maneetahuja/2020/12/01/russell-wilson-and-ciara-seek-to-democratize-fashion-with-launch-of–the-house-of-lrc/?sh=6cd016609bcf
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