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Keeping Up With The Kardashians Is Over, But Their Fortune Is Here To Stay | Forbes

Published 8 months ago
By Forbes

There may no longer be any need to keep up with the Kardashians, but the first family of reality television isn’t going anywhere—and for now, neither are any of the spinoff revenue streams it has spawned.

Kim Kardashian West took to social media to announce that the 20th and final season of Keeping Up With the Kardashians will premiere in March 2021, the end of a 14-year run on E! that became the cornerstone of the lucrative Kardashian-Jenner family spectacle.

The family’s five sisters and their mother, Kris Jenner, will walk away with more than $2 billion between them—and no shortage of future earning potential.

The show—which follows the extended Kardashian-Jenner family’s often-petty drama and extravagant lives—only makes up a fraction of the income for the family’s two top money-makers, Kardashian West and her younger half-sister Kylie Jenner. Forbes estimates that Kardashian West earned $49.5 million in the 12 months leading up to June 2020, with about 20% of that coming from the reality series. Earnings from the show account for less than 1% of the $590 million that Kylie, who sold a majority stake of Kylie Cosmetics to Coty in January, earned in the year leading up to June.

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