Allbirds Tops America’s Best Startup Employers Of 2020 | The Countdown | Forbes

Published 4 years ago
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If you’d rather take a risk and join a budding business than be bound to the rungs of the corporate ladder, startup life may be right for you. But when your potential employer hasn’t existed for more than a few years and may not even have a product, let alone profits, how can you tell if it’s a good place to work? This week we’re breaking down America’s best startup employers.

Eco-friendly shoe brand Allbirds leads the 2020 list in the #1 slot. Since launching in 2016, the San Francisco-based direct-to-consumer footwear brand has sought to create comfortable, carbon-neutral shoes. A certified B Corp, Allbirds’ sustainable practices have proved an effective recruitment tool. “The talent we attract is aligned with our mission to make an impact on the world,” says Laila Tarraf, head of employee experience at Allbirds. “For people who want to spend their working lives feeling like they’re doing something that helps the greater good, we make that possible here.”

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To determine the list, Statista identified 2,500 American businesses that had been founded between 2010 and 2017 and employ at least 50 people. All companies considered had been started from scratch and not spun out of existing enterprises. Statista evaluated each organization based on three criteria, the first being employer reputation. The firm reviewed articles, blogs and social media posts pertaining to each employer, searching for specific phrases, such as “corporate culture” and “employee engagement.” Statista then assessed employee satisfaction, evaluating online reviews, as well as growth, examining the organizations’ website traffic and headcounts over a two-year period. The final list ranks the 500 employers that boast the best employer reputations, employee satisfaction and growth.

Read the full profile on Forbes: https://www.forbes.com/americas-best-startup-employers/#9d0a5df65275

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