Connect with us

Technology

How To Use Twitter To  Boost Your Business

Published

on

Twitter is is a great platform for raising brand awareness and driving traffic to your business.

It can be used to increase sales and to improve your customers’ experience. Yet, there are a lot of businesses that have not yet taken advantage of Twitter to achieve their goals.

Twitter it is one of the best places to have conversations that support, educate, and delight people. It’s a place for authentic business interactions with clients.

Twitter never sleeps. It gives you access to what’s going on in your industry, community, and around the world every moment of every day. People go on Twitter to discover something new, which makes them open to interacting with businesses.

Seven Tips For Mastering Marketing On Facebook

People often talk about the products they use on Twitter, so it’s a natural place to provide customer service. In fact, 85% of Twitter users say it’s important that businesses provide customer support on the social network. Twitter allows you to follow and interact with people outside of your personal network. It’s a great way of joining, or starting, discussions with influencers and industry experts to raise the profile of your business and build valuable connections.

Here are steps to set up a Twitter business profile:

Use a unique Twitter @name

Nothing expresses your brand on Twitter more than your account username, your @name is your unique identifier of your business on Twitter. It can contain up to 15 characters and should help people easily find your business.

Use your business’ name as the profile name and avoid using punctuation; it needs to be easy to find and type on devices. If your exact business name is not available, choose a similar name for consistency.

Your profile photo should represent your brand

Your Twitter profile photo should probably be your company’s logo so people will instantly recognize your brand. Twitter uses your profile image to represent your account. Your profile picture shows the world who you are, and first impressions count. The image should showcase your best content and accurately sell your brand.

Choose a profile photo that visually represents your business or brand and fits well in a small space. This image isn’t just on your profile page; it is the icon in every Tweet you post.

The recommended image size for your profile pic is 400×400 pixels; the image will be resized to fit.

Your bio must tell a story

Use your bio to explain what your business is about and what people can expect from your Twitter profile.

You have 160 characters to let people know what makes your business special, and why they need your products/services. Include useful information, such as what you tend to Tweet about, your location or business hours, and a link to your website. Use a unique link, so you can track visitors to your site from Twitter.

Jon Ferrara, the CEO of Nimble, says that Twitter marketers should make sure that their company’s identity and voice has great branding. It is important that the bio has a consistent tone so that other people can clearly understand what your company is about.

Your header image

Your Twitter header image is a large background photo where you can tell a story about your business. It’s important that you use this to tell your business story as well.

Consider it a billboard for your company. You can use it to feature your products/services, or highlight your work and team. Change this image periodically to spotlight promotions, events, product news, or just keep things fresh. The recommended size for a Twitter header image is 1500×500 pixels. On mobile, it’ll be cropped to a 2:1 aspect ratio.

Your pinned Tweet

Keep an important Tweet at the top of your timeline by pinning it there. Use this feature to make sure visitors to your profile can’t miss the biggest and latest news about your brand. – Written by Wale Bakare, Digital Marketer and Founder of www.webfala.com

Continue Reading
Advertisement
Comments

Technology

Where The Medium’s The Topic And The Topic is Topical

Published

on

UJ, 4IR, and the CloudebateTM concept

UJ is the University of Johannesburg. 4IR is the Fourth Industrial Revolution. CloudebateTM? Well – it’s a place where really interesting questions are asked, such as: is the academic thesis a thing of the past? Have books outlived their physical form? Are we witnessing the demise of childhood? Will eye-tracking, sip and puff, or exoskeletons lead to true equality of opportunity? Will society change Africa? Will Africa help change society? Will education teach our children what they really need to know? And if so, how?

As 4IR sweeps the world, sending many preconceptions, predilections, and presuppositions tumbling as it goes, UJ sees the asking of questions like these as a fundamental response. And it’s responding because, since 2013, when it first embarked on its strategy of global excellence and stature, the university saw a clear need to take the lead in exploring the applications, implications and potential of 4IR. What’s more, it saw a need to do this not just as part of its positioning as a thought-leader on the continent, but as part of making a proactive and positive contribution towards African society, education and enablement.

A vision of width, a platform of depth

It’s a significant vision, and as part realising it, UJ has been investigating new and challenging ways, not just of identifying the issues at stake, but of presenting them in depth. It sought a way that would bring medium and content, idea and action, debate and initiative, together on one unique platform.

And that unique platform, one that UJ has not only created, but given a unique name to as well, is the CloudebateTM

The CloudebateTM

The CloudebateTM has essentially taken the traditional debate/panel discussion and reimagined it, placing it firmly within the realm of its own 4IR scope, and using the latest live-streaming technology. It is the place where 4IR ideas that have been identified as relevant, meaningful, challenging and thought-provoking are placed before an expert panel as well as an online audience who are invited to participate in real time, online, in a very 4IR way, in the discussion, analysis and dissection.  

There have been seven Cloudebates held so far, and their names provide an insight into their capacity to provoke thought: The Way Tomorrow Works; Digitally Equal; Is 4IR the Demise of Childhood? Questioning the Answers; Obsolete or Absolute? Should Books be Shelved? Adding Muscle to Open Doors.

When thought is action

It’s all about the kind of world we are creating for our children to inhabit. What will the elimination of jobs do to society? Are children growing directly into the immediacy of adulthood? Are academic theses outdated? Are libraries passé? Can technology enable opportunity equally for all?

The digital reach has been immense, not just in South Africa but globally, where it has found a worldwide audience. Moreover, UJ’s CloudebateTM initiative is set to continue into 2020 with further challenges to our received wisdom, our perceived way of doing things. So, if you have any stimulating 4IR topics that you would like to see discussed, send them to [email protected] – UJ would love to hear from you. And if you’d like to see the discussions that have already taken place, then just go to uj.ac.za/4IR, where you can watch, and take a view of your own.

Creating tomorrow

With its innovative CloudebateTM concept, UJ’s pursuit of global excellence has been a most rewarding journey that will continue to develop and expand along with 4IR, and along with UJ’s ongoing commitment to creating tomorrow.

Content provided by the University of Johannesburg

Continue Reading

30 under 30

Applications Open for FORBES AFRICA 30 Under 30 class of 2020

Published

on

FORBES AFRICA is on the hunt for Africans under the age of 30, who are building brands, creating jobs and transforming the continent, to join our Under 30 community for 2020.


JOHANNESBURG, 07 January 2020: Attention entrepreneurs, creatives, sport stars and technology geeks — the 2020 FORBES AFRICA Under 30 nominations are now officially open.

The FORBES AFRICA 30 Under 30 list is the most-anticipated list of game-changers on the continent and this year, we are on the hunt for 30 of Africa’s brightest achievers under the age of 30 spanning these categories: Business, Technology, Creatives and Sport.

Each year, FORBES AFRICA looks for resilient self-starters, innovators, entrepreneurs and disruptors who have the acumen to stay the course in their chosen field, come what may.

Past honorees include Sho Madjozi, Bruce Diale, Karabo Poppy, Kwesta, Nomzamo Mbatha, Burna Boy, Nthabiseng Mosia, Busi Mkhumbuzi Pooe, Henrich Akomolafe, Davido, Yemi Alade, Vere Shaba, Nasty C and WizKid.

What’s different this year is that we have whittled down the list to just 30 finalists, making the competition stiff and the vetting process even more rigorous. 

Says FORBES AFRICA’s Managing Editor, Renuka Methil: “The start of a new decade means the unraveling of fresh talent on the African continent. I can’t wait to see the potential billionaires who will land up on our desks. Our coveted sixth annual Under 30 list will herald some of the decade’s biggest names in business and life.”

If you think you have what it takes to be on this year’s list or know an entrepreneur, creative, technology entrepreneur or sports star under 30 with a proven track-record on the continent – introduce them to FORBES AFRICA by applying or submitting your nomination.

NOMINATIONS AND APPLICATIONS CRITERIA:

Business and Technology categories

  1. Must be an entrepreneur/founder aged 29 or younger on 31 March 2020
  2. Should have a legitimate REGISTERED business on the continent
  3. Business/businesses should be two years or older
  4. Nominees must have risked own money and have a social impact
  5. Must be profit generating
  6. Must employ people in Africa
  7. All applications must be in English
  8. Should be available and prepared to participate in the Under 30 Meet-Up

Sports category

  1. Must be a sports person aged 29 or younger on 31 March 2020
  2. Must be representing an African team
  3. Should have a proven track record of no less than two years
  4. Should be making significant earnings
  5. Should have some endorsement deals
  6. Entrepreneurship and social impact is a plus
  7. All applications must be in English
  8. Should be available and prepared to participate in the Under 30 Meet-Up

Creatives category

  1. Must be a creative aged 29 or younger on 31 March 2020
  2. Must be from or based in Africa
  3. Should be making significant earnings
  4. Should have a proven creative record of no less than two years
  5. Must have social influence
  6. Entrepreneurship and social impact is a plus
  7. All applications must be in English
  8. Should be available and prepared to participate in the Under 30 Meet-Up

Your entry should include:

  • Country
  • Full Names
  • Company name/Team you are applying with
  • A short motivation on why you should be on the list
  • A short profile on self and company
  • Links to published material / news clippings about nominee
  • All social media handles
  • Contact information
  • High-res images of yourself

Applications and nominations must be sent via email to FORBES AFRICA journalist and curator of the list, Karen Mwendera, on [email protected]

Nominations close on 3 February 2020.

Continue Reading

Technology

Facebook Is Still Leaking Data More Than One Year After Cambridge Analytica

Published

on

By

Facebook said late Tuesday that roughly 100 developers may have improperly accessed user data, which includes the names and profile pictures of individuals in certain Facebook Groups.

The company explained in a blog post that developers primarily of social media management and video-streaming apps retained the ability to access Facebook Group member information longer than the company intended.

The company did not detail the type of data that was improperly accessed beyond names and photos, and it did not disclose the number of users affected by the leak.

Facebook restricted its developer APIs—which provide a way for apps to interface with Facebook data—in April 2018, after the Cambridge Analytica scandal broke the month before. The goal was to reduce the way in which developers could gather large swaths of data from Facebook users.

But the company’s sweeping changes have been relatively ineffective. More than a year after the company restricted API access, the company continues to announce newly discovered data leaks.

“Although we’ve seen no evidence of abuse, we will ask them to delete any member data they may have retained and we will conduct audits to confirm that it has been deleted,” Facebook said in a statement.

The social media giant says in its announcement that it reached out to 100 developer partners who may have improperly accessed user data and says that at least 11 developer partners accessed the user data within the last 60 days.

Facebook has been reviewing the ways that companies are able to collect information and personal data about its users since the New York Times reported that political consulting firm Cambridge Analytica harvested data of millions of users. Facebook later said the firm connected to the Trump campaign may have improperly accessed data on 87 million users.

The Federal Trade Commission slapped Facebook with a $5 billion fine as a result of the breach. As part of the 20-year agreement both parties reached, Facebook now faces new guidelines for how it handles privacy leaks.

“The new framework under our agreement with the FTC means more accountability and transparency into how we build and maintain products,” Facebook’s director of platform partnerships, Konstantinos Papamiltiadis, wrote in a Facebook post.

“As we work through this process we expect to find examples like the Groups API of where we can improve; rest assured we are committed to this work and supporting the people on our platform.”

Michael Nuñez

Continue Reading

Trending