
<h2 class="wp-block-heading" id="h-topline">TOPLINE</h2>



<p>Social media company X internally valued itself at $19 billion as of Monday,&nbsp;<a href="https://fortune.com/2023/10/30/x-formerly-twitter-valued-19-billion-employee-stock-plan/" target="_blank" rel="noreferrer noopener">multiple</a>&nbsp;<a href="https://www.nytimes.com/2023/10/30/technology/x-twitter-19-billion-dollars.html" target="_blank" rel="noreferrer noopener">news</a>&nbsp;<a href="https://www.bloomberg.com/news/articles/2023-10-30/musk-s-x-valued-at-less-than-half-of-price-he-paid-for-twitter?utm_medium=social&amp;utm_source=twitter&amp;utm_content=business&amp;sref=xuVirdpv" target="_blank" rel="noreferrer noopener">organizations</a>&nbsp;reported, a 55% drop from what Elon Musk paid for the company last October—following a year of sweeping change and revenue struggles at the company formerly known as Twitter.</p>



<h2 class="wp-block-heading" id="h-key-facts">KEY FACTS</h2>



<p>The company handed out stock grants to employees that showed X was worth about $19 billion, according to the&nbsp;<a href="https://www.nytimes.com/2023/10/30/technology/x-twitter-19-billion-dollars.html" target="_blank" rel="noreferrer noopener"><em>New York Times</em></a>, citing internal documents.</p>



<p>Musk purchased the majority of Twitter in October 2022 in a deal valued at $44 billion.</p>



<p>Employees were offered equity in the social media company at $45 a share in the form of restricted stock units, but they will still receive $54.20 for any outstanding shares granted to them before Musk took over the company, according to the&nbsp;<em>Times.</em></p>



<p>Musk paid $54.20 a share to take the company private in 2022.</p>



<p>This latest valuation is somewhat higher than the&nbsp;<a href="https://www.forbes.com/sites/antoniopequenoiv/2023/10/27/year-of-musk-x-faces-slashed-valuation-and-fewer-advertisers-one-year-after-twitter-takeover/?sh=517715b65510">$16.9 billion</a>&nbsp;that Fidelity—which has a small stake in X—valued the company at in late August.</p>



<p><em>Forbes</em>&nbsp;has reached out to X for comment.</p>



<h2 class="wp-block-heading" id="h-key-background">KEY BACKGROUND</h2>



<p>Since he purchased the social media platform, Musk has repeatedly said he overpaid for it. Even before the acquisition was finalized, Musk&nbsp;<a href="https://www.forbes.com/sites/siladityaray/2022/10/20/tesla-shares-drop-in-pre-market-after-missed-q3-earnings/?sh=4edbdddc6064">said</a>&nbsp;in an October 2022 Tesla earnings call (Musk is also CEO of the electric carmaker) he was “obviously overpaying for Twitter right now,” though he believed the company’s long term potential was “an order of magnitude greater than its current value.” The billionaire&nbsp;<a href="https://www.forbes.com/sites/nicholasreimann/2022/07/08/elon-musk-terminating-deal-to-buy-twitter-platform-plans-legal-action/?sh=411843c52e21">tried to call off</a>&nbsp;an agreement to buy Twitter at $54.20 a share last year, citing concerns about the number of fake accounts, but Twitter&nbsp;<a href="https://www.forbes.com/sites/joewalsh/2022/07/12/twitter-sues-elon-musk-for-trying-to-cancel-acquisition-deal/?sh=6aa832513d38">sued him</a>&nbsp;and asked a judge to force him to follow through, and he eventually closed the deal in October 2022. In April, during an interview with conservative media personality Tucker Carlson, he&nbsp;<a href="https://www.forbes.com/sites/nicholasreimann/2023/04/17/musk-admits-twitter-purchase-wasnt-financially-smart-and-he-paid-twice-what-its-worth/?sh=5767b0c265c6">admitted</a>&nbsp;the purchase was not currently “financially smart” and said the company was worth about half of what he paid for it. In a March internal memo that&nbsp;<a href="https://www.theguardian.com/technology/2023/mar/26/elon-musk-twitter-value-leaked-memo-less-than-half-paid#:~:text=Twitter%20is%20worth%20less%20than,at%20less%20than%20%2420bn." target="_blank" rel="noreferrer noopener">was leaked</a>&nbsp;to the press, Musk suggested the company was worth less than $20 billion.</p>



<h2 class="wp-block-heading" id="h-forbes-valuation">FORBES VALUATION</h2>



<p>We estimate Musk’s net worth at&nbsp;<a href="https://www.forbes.com/real-time-billionaires/#6631d4d33d78">$214.8 billion</a>, making him the wealthiest person on earth, mostly due to his stakes in Tesla and SpaceX.</p>



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<p>By signing up, you accept and agree to our&nbsp;<a href="https://www.forbes.com/terms-and-conditions" target="_blank" rel="noreferrer noopener">Terms of Service</a>&nbsp;(including the class action waiver and arbitration provisions), and you acknowledge our&nbsp;<a href="https://www.forbes.com/privacy" target="_blank" rel="noreferrer noopener">Privacy Statement</a>.</p>



<h2 class="wp-block-heading" id="h-tangent">TANGENT</h2>



<p>Since acquiring and taking control of Twitter, Musk has made a series of polarizing decisions including&nbsp;<a href="https://www.forbes.com/sites/brianbushard/2023/07/23/elon-musk-directs-xcom-to-twitter-plans-to-ditch-twitter-bird/?sh=22703c4f4542">renaming</a>&nbsp;the platform to X, loosening the site’s content moderation rules,&nbsp;<a href="https://www.forbes.com/sites/nicholasreimann/2022/11/01/twitter-will-sell-coveted-blue-checkmark-for-8-a-month-musk-says-but-benefits-still-unclear/?sh=6fa15be85ac2">charging users</a>&nbsp;to get verification check marks and&nbsp;<a href="https://www.forbes.com/sites/tylerroush/2023/07/01/elon-musk-announces-temporary-reading-limit-for-unverified-twitter-accounts-amid-outage/?sh=23b1f90475fa">temporarily limiting</a>&nbsp;the amount of posts a user can view or the amount of direct messages a user can send. In September, Musk&nbsp;<a href="https://www.forbes.com/sites/willskipworth/2023/09/04/musk-blames-anti-defamation-league-for-xs-poor-ad-sales-threatens-lawsuit/?sh=1b06f746a00e">revealed</a>&nbsp;that ad revenue was down 60% since his acquisition. Additionally, nonprofits like the Anti-Defamation League have reported a rise in hate speech, racism and harassment on the platform. Musk responded by&nbsp;<a href="https://www.forbes.com/sites/willskipworth/2023/09/04/musk-blames-anti-defamation-league-for-xs-poor-ad-sales-threatens-lawsuit/?sh=1b06f746a00e">threatening</a>&nbsp;to sue the organization. The company has also been embroiled in a number of legal challenges under Musk, both as plaintiff and defendant. X has faced lawsuits over allegations it has&nbsp;<a href="https://www.forbes.com/sites/willskipworth/2023/07/12/twitter-and-elon-musk-face-500-million-lawsuit-for-allegedly-reusing-severance-for-fired-employees/?sh=256d21d31d91">refused to pay</a>&nbsp;its employees promised severance, that it’s&nbsp;<a href="https://www.forbes.com/sites/alisondurkee/2023/07/03/twitter-faces-lawsuit-over-unpaid-office-fees-again/?sh=10cee9462613">refused to pay</a>&nbsp;its rent and office fees and that it&nbsp;<a href="https://storage.courtlistener.com/recap/gov.uscourts.nhd.60380/gov.uscourts.nhd.60380.1.0.pdf" target="_blank" rel="noreferrer noopener">breached a contract</a>&nbsp;it made with a regional jet company. As a plaintiff, X has sued the nonprofit Center for Countering Digital Hate, claiming that the organization violated X’s terms of service by collecting data for an analysis it did into hate speech on X.</p>



<h2 class="wp-block-heading" id="h-further-reading">FURTHER READING</h2>



<p><a href="https://www.forbes.com/sites/antoniopequenoiv/2023/10/27/year-of-musk-x-faces-slashed-valuation-and-fewer-advertisers-one-year-after-twitter-takeover/?sh=492ed0f55105">Year Of Musk: X Faces Slashed Valuation And Fewer Advertisers One Year After Twitter Takeover</a>&nbsp;(Forbes)</p>



<p><a href="https://www.forbes.com/sites/nicholasreimann/2023/04/17/musk-admits-twitter-purchase-wasnt-financially-smart-and-he-paid-twice-what-its-worth/?sh=5767b0c265c6">Musk Admits Twitter Purchase Wasn’t ‘Financially Smart’—And He Paid Twice What It&#8217;s Worth</a>&nbsp;(Forbes)</p>



<p><a href="https://www.forbes.com/sites/willskipworth/2023/09/04/musk-blames-anti-defamation-league-for-xs-poor-ad-sales-threatens-lawsuit/?sh=1b06f746a00e">Musk Blames Anti-Defamation League For X’s Poor Ad Sales, Threatens Lawsuit</a>&nbsp;(Forbes)</p>



<p><a href="https://www.nytimes.com/2023/10/30/technology/x-twitter-19-billion-dollars.html" target="_blank" rel="noreferrer noopener">X Says It Is Worth $19 Billion, Down From $44 Billion Last Year</a>&nbsp;(New York Times)</p>



<p><a href="https://fortune.com/2023/10/30/x-formerly-twitter-valued-19-billion-employee-stock-plan/" target="_blank" rel="noreferrer noopener">X, formerly Twitter, valued at $19 billion in new employee stock plan</a>&nbsp;(Fortune)</p>



<p><a href="https://www.bloomberg.com/news/articles/2023-10-30/musk-s-x-valued-at-less-than-half-of-price-he-paid-for-twitter?utm_medium=social&amp;utm_source=twitter&amp;utm_content=business&amp;sref=xuVirdpv" target="_blank" rel="noreferrer noopener">Elon Musk’s X Is Worth Less Than Half of Price He Paid for Twitter</a> (Bloomberg)</p>


Tag: X

FORBES AFRICA SOCIAL MEDIA

X Says It’s Worth Less Than Half What Elon Musk Paid