<h2 id="h-topline">TOPLINE</h2>



Google <a href="https://blog.google/products/search/more-content-by-people-for-people-in-search/" target="_blank" rel="noreferrer noopener">announced</a> Thursday it will take more steps to promote high-quality content in its search results, while the Wall Street Journal <a href="https://www.wsj.com/articles/amazon-tests-tiktok-like-feed-in-app-11660754386" target="_blank" rel="noreferrer noopener">reported</a> this week Amazon will try out a new video feature for shoppers, becoming the latest tech giants to introduce changes to try to compete with the increasingly popular TikTok.



<h2>KEY FACTS</h2>



Google said it is making updates to ensure high quality content is promoted in its search results, while cutting back on the amount of low-quality, unoriginal content designed “for ranking well in search engines rather than to help or inform people.”



The changes come after Google’s Senior Vice President Prabhakar Raghavan <a href="https://techcrunch.com/2022/07/12/google-exec-suggests-instagram-and-tiktok-are-eating-into-googles-core-products-search-and-maps/" target="_blank" rel="noreferrer noopener">said</a> last month younger people are using apps like TikTok and Instagram instead of Google for searches.



Amazon, meanwhile, is trying out a stream of TikTok-like photos and videos in its app called “Inspire,” where shoppers can like, share and purchase items in the same place, the&nbsp;Journal&nbsp;reported, citing a person familiar with the product.&nbsp;



The new portal is being tested by Amazon employees, but could be launched more broadly, the&nbsp;Journal&nbsp;reported.&nbsp;



Amazon spokesperson Alyssa Bronikowski told Forbes the company is “constantly testing new features to help make customers’ lives a little easier.”



<h2>BIG NUMBER</h2>



One billion. That’s how many monthly active users TikTok&nbsp;<a href="https://www.reuters.com/technology/tiktok-hits-1-billion-monthly-active-users-globally-company-2021-09-27/" target="_blank" rel="noreferrer noopener">said</a>&nbsp;it had in September 2021, a 45% increase from the year before.&nbsp;



<h2>KEY BACKGROUND</h2>



Alphabet, Google’s parent company, has taken a series of&nbsp;<a href="https://www.bloomberg.com/news/articles/2022-05-11/google-is-remaking-search-maps-for-the-tiktok-generation?sref=5EPYOKdS" target="_blank" rel="noreferrer noopener">steps</a>&nbsp;this year to make improvements to Google’s search engine and maps function to help draw in younger users, including new features for people to search for nearby items using images and discover physical objects using their phone cameras. Raghavan&nbsp;<a href="https://www.bloomberg.com/news/articles/2022-05-11/google-is-remaking-search-maps-for-the-tiktok-generation?sref=5EPYOKdS" target="_blank" rel="noreferrer noopener">told</a>&nbsp;Bloomberg in May the company was aiming for Google Search to “be something that you can do anywhere, in any way you want, using any of your senses.” Meta, too, has attempted to compete with TikTok’s popularity, launching short videos known as reels in 2020 for Instagram users, followed by Facebook&nbsp;<a href="https://www.wsj.com/articles/metas-facebook-escalates-tiktok-rivalry-launches-reels-globally-11645549200?mod=article_inline" target="_blank" rel="noreferrer noopener">users</a>&nbsp;this year. Alphabet also created a new feature called “Shorts” for YouTube, a short-form video platform designed to look like TikTok. TikTok is currently&nbsp;<a href="https://techcrunch.com/2022/08/09/tiktoks-latest-test-feature-improve-search-capabilities/" target="_blank" rel="noreferrer noopener">trying</a>&nbsp;out a new feature to improve its own search functions by identifying keywords in comments and linking to search results for the words. The app has surged in popularity since it was launched in 2016, becoming the third largest worldwide social media platform behind Instagram and Facebook in 2021,&nbsp;<a href="https://www.insiderintelligence.com/newsroom/index.php/tiktok-is-the-third-largest-worldwide-social-network-behind-instagram-and-facebook/" target="_blank" rel="noreferrer noopener">according</a>&nbsp;to Insider Intelligence. Raghavan&nbsp;<a href="https://techcrunch.com/2022/07/12/google-exec-suggests-instagram-and-tiktok-are-eating-into-googles-core-products-search-and-maps/" target="_blank" rel="noreferrer noopener">said</a>&nbsp;in July Google has found about 40% of young people turn to popular social media apps like TikTok or Instagram “when they’re looking for a place for lunch,” instead of Google Maps or Search, key products for Alphabet.&nbsp;



<h2>CONTRA</h2>



Instagram last month decided to&nbsp;<a href="https://www.forbes.com/sites/marisadellatto/2022/07/28/instagram-pauses-on-some-tiktok-like-changes-for-now-after-complaints/?sh=5a474aea6526">pause</a>&nbsp;changes designed to make the app look more like TikTok, including a redesign of its feed, after facing a host of criticisms from users, including major creators like Kylie Jenner and Kim Kardashian. It had planned to prioritize video content over photos, but decided to “take a big step back and regroup,” after facing a backlash over the modifications, Instagram chief Adam Mosseri said at the time.



<h2>FURTHER READING</h2>



<a href="https://techcrunch.com/2022/08/18/google-will-roll-out-new-updates-to-reduce-low-quality-and-unoriginal-content-in-search-results/" target="_blank" rel="noreferrer noopener">Google will roll out new updates to reduce low-quality and unoriginal content in search results</a>&nbsp;(Tech Crunch)



<a href="https://www.wsj.com/articles/amazon-tests-tiktok-like-feed-in-app-11660754386" target="_blank" rel="noreferrer noopener">Amazon Tests TikTok-Like Feed in App</a>&nbsp;(Wall Street Journal)



<a href="https://www.bloomberg.com/news/articles/2022-05-11/google-is-remaking-search-maps-for-the-tiktok-generation?sref=5EPYOKdS" target="_blank" rel="noreferrer noopener">Google Is Remaking Search, Maps for the TikTok Generation</a>&nbsp;(Bloomberg)



<a href="https://www.forbes.com/sites/marisadellatto/2022/07/28/instagram-pauses-on-some-tiktok-like-changes-for-now-after-complaints/?sh=5a474aea6526">Instagram Pauses On Some TikTok-Like Changes—For Now—After Complaints</a> (Forbes)



By Madeline Halpert, Forbes Staff

In this photo illustration the TikTok logo seen displayed on

Tech Giants Are Racing To Compete With TikTok—Here’s How

In June, Senegalese-born Khaby Lame became the most followed star on TikTok. The social media app’s market is particularly growing in Africa’s biggest economy with more influencers tuning to it to make a living.



<blockquote class="wp-block-quote is-style-large">“During Covid I started posting videos on TikTok initially because I was bored.”</blockquote>



TikTok, owned by Chinese company ByteDance, has become one of the world’s most downloaded apps with more than 2 billion downloads according to figures from the platform.



In Africa too, the social media platform has made followers and fortunes for its many stars.



Senegalese-born Khaby Lame is one such example.



He became the most followed star on the social media app with 142.5 million followers in June this year, catapulting him from a humble factory worker living in Italy to landing glamorous and lucrative sponsorships with brands such as Hugo Boss.



His rise has resonated with Africans all over the world and the sensation to become the next big TikTok star has reached fever pitch particularly in Nigeria; little wonder for Africa’s biggest economy.



In recent years, the country is amongst the most active users of TikTok on the continent according to a report by international broadcaster Deutsche Welle.



In recent times, the ‘Don’t leave me’ challenge created by Nigerian TikTok star Josh2Funny became a viral sensation attracting the likes of Greek-Nigerian NBA superstar Giannis Antetokounmpo and other Hollywood celebrities.



With an unprecedented youth unemployment rate in Nigeria, social media has become a medium for Gen Z creators to earn a living. Spurred on by the negative effects of the coronavirus, TikTok reportedly attracted millions of users who wanted an escape from the lockdown.



According to TikTok, its market share in Nigeria peaked at about 50% in 2021.



“During Covid, I started posting videos on TikTok initially because I was bored. Then I realized people were gradually engaging with my content and it became a form of therapy for me because it helped me cope with the stress of being in lockdown every day,” says EmekaG, a TikTok creator in Lagos.



Like him, many young Nigerian creators are hoping to build their own unique brand on the social media platform to help them engage with brands and ultimately make a living as TikTok influencers.



The appeal of the platform lies in its micro-video sharing interface which allows users to create short, funny videos and share them on the platform as well as other apps like Instagram.

Juventus v Villarreal CF: Round Of Sixteen Leg Two – UEFA Champions League

TikTok’s Superstars In West Africa And Growing Market

TOPLINE: <a href="https://www.forbes.com/sites/joewalsh/2021/07/24/olympic-ratings-fall-sharply-nbc-says-17-million-watched-opening-ceremony-in-us/">Millions of people</a> all around the world are tuning into hours of Olympics events this week, but many athletes competing in Tokyo have taken to the app TikTok to show followers what it’s like at the Olympic Village during the Games, often going viral in the process.



<h3 id="h-key-facts">KEY FACTS</h3>



The first Olympic meme to go viral in Tokyo showed athletes jumping on beds in the Olympic Village in TikTok videos after rumors swirled that the bedframes were <a href="https://www.forbes.com/sites/danidiplacido/2021/07/19/the-anti-sex-cardboard-beds-of-the-olympics-explained/">made of cardboard</a> to prevent Olympians from having sex and breaking pandemic protocol—as Argentian basketball players Fran Caffaro and Tayavek Gallizzi proved in one viral video, the beds are <a href="https://www.tiktok.com/@caffarof/video/6987334212575661317?sender_device=pc&amp;sender_web_id=6985254902423651845&amp;is_from_webapp=v1&amp;is_copy_url=0" target="_blank" rel="noreferrer noopener">sturdier than they appear</a>. 



<figure class="wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok"><div class="wp-block-embed__wrapper">
<blockquote class="tiktok-embed" cite="https://www.tiktok.com/@caffarof/video/6987334212575661317" data-video-id="6987334212575661317" style="max-width: 605px;min-width: 325px;" > <section> <a target="_blank" title="@caffarof" href="https://www.tiktok.com/@caffarof">@caffarof</a> Trying the Olympic cardboard beds with 480 pounds ✅ <a title="olympics" target="_blank" href="https://www.tiktok.com/tag/olympics">#olympics</a> <a title="olympics2020" target="_blank" href="https://www.tiktok.com/tag/olympics2020">#olympics2020</a> <a title="olympics2021" target="_blank" href="https://www.tiktok.com/tag/olympics2021">#olympics2021</a> <a title="tokyo" target="_blank" href="https://www.tiktok.com/tag/tokyo">#tokyo</a> <a title="tokyo2020" target="_blank" href="https://www.tiktok.com/tag/tokyo2020">#tokyo2020</a> <a title="tokyo2021" target="_blank" href="https://www.tiktok.com/tag/tokyo2021">#tokyo2021</a> <a title="argentina" target="_blank" href="https://www.tiktok.com/tag/argentina">#argentina</a> <a title="arg" target="_blank" href="https://www.tiktok.com/tag/arg">#arg</a> <a title="basketball" target="_blank" href="https://www.tiktok.com/tag/basketball">#basketball</a> <a target="_blank" title="♬ Ball If I Want To - DaBaby" href="https://www.tiktok.com/music/Ball-If-I-Want-To-6973722766373570561">♬ Ball If I Want To &#8211; DaBaby</a> </section> </blockquote> <script async src="https://www.tiktok.com/embed.js"></script>
</div></figure>



Another Olympian to go viral on the platform was 18-year-old American diver <a href="https://www.tiktok.com/@tylerdownss/video/6987483523921759494?_d=secCgYIASAHKAESMgowZOCeYM74c7smjs9j2t9d2hdqGShs15DmVJ6An2lCcWAf2bkIlxjyD4ymaqLKwRcdGgA%3D&amp;checksum=8faa4d9fa95d7d2172a291e052b5ffe615c27c2a49dc8d9d2aa96c615811a051&amp;language=en&amp;preview_pb=0&amp;sec_user_id=MS4wLjABAAAAawoof_42mR5wsC_7K-cVTbyU_yuD_TYlZTWRUr1ihRZB__7r6cvd2kPiri1djYbt&amp;share_app_id=1233&amp;share_item_id=6987483523921759494&amp;share_link_id=EE332493-9D78-4F56-B9E4-9079FE689AC0&amp;source=h5_m&amp;timestamp=1627137553&amp;tt_from=copy&amp;u_code=d8gk1d6c01khe4&amp;user_id=6743866028382520325&amp;utm_campaign=client_share&amp;utm_medium=ios&amp;utm_source=copy&amp;_r=1&amp;is_copy_url=1&amp;is_from_webapp=v1" target="_blank" rel="noreferrer noopener">Tyler Downs</a>, who posted a relatable video about wanting to meet star gymnast Simone Biles, another member of Team USA, during the Games.



American rugby player Ilona Maher has posted a variety of behind-the-scenes videos of the Games to her TikTok account—in one, she describes scouting the Olympic Village for a “tall foreign demigod”&nbsp;<a href="https://www.tiktok.com/@ilonamaher/video/6988449598331292933?_d=secCgYIASAHKAESMgow7QAObZXXM7GgvVsgCfc1ajnhQ%2FTqFW4rp8tmF53rsnVvHy4Z8F%2Bgt%2Bb3YNklcdcjGgA%3D&amp;checksum=3267ca6e011fd4fbbe682bc0e8d877db285d345f7dd7b8ccc95eaeb274f61ca9&amp;language=en&amp;preview_pb=0&amp;sec_user_id=MS4wLjABAAAAawoof_42mR5wsC_7K-cVTbyU_yuD_TYlZTWRUr1ihRZB__7r6cvd2kPiri1djYbt&amp;share_app_id=1233&amp;share_item_id=6988449598331292933&amp;share_link_id=0F65B3AE-1FC5-4C61-81BD-8CF13AD90AAB&amp;source=h5_m&amp;timestamp=1627139729&amp;tt_from=copy&amp;u_code=d8gk1d6c01khe4&amp;user_id=6743866028382520325&amp;utm_campaign=client_share&amp;utm_medium=ios&amp;utm_source=copy&amp;_r=1&amp;is_copy_url=1&amp;is_from_webapp=v1" target="_blank" rel="noreferrer noopener">athlete to marry</a>, and in another she shows off the&nbsp;<a href="https://www.tiktok.com/@ilonamaher/video/6987899983349468421?_d=secCgYIASAHKAESMgowcnp4waqdE1Ssr%2BGeXdaF%2Fm4Rgi0tFXODlCpQ4IScJXBB8XDE2CjnZJgU1cYXmryEGgA%3D&amp;checksum=7d197536761b74e810a6c5c8810da5b43f95d111619795531eedabd7ad12f799&amp;language=en&amp;preview_pb=0&amp;sec_user_id=MS4wLjABAAAAawoof_42mR5wsC_7K-cVTbyU_yuD_TYlZTWRUr1ihRZB__7r6cvd2kPiri1djYbt&amp;share_app_id=1233&amp;share_item_id=6981535158310636806&amp;share_link_id=98A16295-D4F3-4037-BAD7-585089AE4336&amp;source=h5_m&amp;timestamp=1627173431&amp;tt_from=copy&amp;u_code=d8gk1d6c01khe4&amp;user_id=6743866028382520325&amp;utm_campaign=client_share&amp;utm_medium=ios&amp;utm_source=copy&amp;_r=1&amp;is_copy_url=1&amp;is_from_webapp=v1" target="_blank" rel="noreferrer noopener">Ralph Lauren and Nike gear</a>&nbsp;Team USA athletes were gifted.



American fencer Courtney Hurley posted a video showing the room she shares at the Olympic Village with sister and fellow Team USA fencer Kelley Hurley, pointing out how the their sides of the room&nbsp;<a href="https://www.tiktok.com/@thishurleygurrl/video/6988762823237192965?_d=secCgYIASAHKAESMgow3JB%2F9buF7YtzxqYOACq90UfMLtmWk6%2BQ4q8vRbXcV6TCfeQb%2FAzDaErU93ho0IwIGgA%3D&amp;checksum=01b42ed0de7c93acb9da248aecaa7862df3b2a58271dd3de2d43a5a8bcc1535d&amp;language=en&amp;preview_pb=0&amp;sec_user_id=MS4wLjABAAAAawoof_42mR5wsC_7K-cVTbyU_yuD_TYlZTWRUr1ihRZB__7r6cvd2kPiri1djYbt&amp;share_app_id=1233&amp;share_item_id=6987706776510565637&amp;share_link_id=B7CB069C-0530-49AE-AF70-FBAE97B56E8D&amp;source=h5_m&amp;timestamp=1627213849&amp;tt_from=copy&amp;u_code=d8gk1d6c01khe4&amp;user_id=6743866028382520325&amp;utm_campaign=client_share&amp;utm_medium=ios&amp;utm_source=copy&amp;_r=1&amp;is_copy_url=1&amp;is_from_webapp=v1" target="_blank" rel="noreferrer noopener">differ in neatness</a>.



<figure class="wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok"><div class="wp-block-embed__wrapper">
<blockquote class="tiktok-embed" cite="https://www.tiktok.com/@thishurleygurrl/video/6988762823237192965" data-video-id="6988762823237192965" style="max-width: 605px;min-width: 325px;" > <section> <a target="_blank" title="@thishurleygurrl" href="https://www.tiktok.com/@thishurleygurrl">@thishurleygurrl</a> This will be our third Olympics together&#8230;I&#8217;m not getting any better🥲<a title="olympicgames" target="_blank" href="https://www.tiktok.com/tag/olympicgames">#olympicgames</a> <a title="olympics" target="_blank" href="https://www.tiktok.com/tag/olympics">#olympics</a> <a title="olympicspirit" target="_blank" href="https://www.tiktok.com/tag/olympicspirit">#olympicspirit</a> <a title="foryoupage" target="_blank" href="https://www.tiktok.com/tag/foryoupage">#foryoupage</a> <a title="fyp" target="_blank" href="https://www.tiktok.com/tag/fyp">#fyp</a> <a title="teamusa" target="_blank" href="https://www.tiktok.com/tag/teamusa">#teamusa</a> <a title="tokyoolympics" target="_blank" href="https://www.tiktok.com/tag/tokyoolympics">#tokyoolympics</a> <a target="_blank" title="♬ original sound - nardiyuh" href="https://www.tiktok.com/music/original-sound-6807611482092751621">♬ original sound &#8211; nardiyuh</a> </section> </blockquote> <script async src="https://www.tiktok.com/embed.js"></script>
</div></figure>



American swimmer Regan Smith and several teammates used a spare moment during practice at a Tokyo pool to <a href="https://www.tiktok.com/@regansmith40/video/6988345232916090117?_d=secCgYIASAHKAESMgowGG4HT8HB%2F4q6UjX4zzBaGsds6d1SfVwApvin%2BmEHazHHh%2F4xGCOwTmlZT8cx21gpGgA%3D&amp;checksum=7ab48b0191c49a5b3e39fd5076a853649bb0b9beba207a68efce6a6c77cd3a20&amp;language=en&amp;preview_pb=0&amp;sec_user_id=MS4wLjABAAAAawoof_42mR5wsC_7K-cVTbyU_yuD_TYlZTWRUr1ihRZB__7r6cvd2kPiri1djYbt&amp;share_app_id=1233&amp;share_item_id=6988345232916090117&amp;share_link_id=0C9786E2-1B37-45C8-862C-14A34CC973C9&amp;source=h5_m&amp;timestamp=1627137510&amp;tt_from=copy&amp;u_code=d8gk1d6c01khe4&amp;user_id=6743866028382520325&amp;utm_campaign=client_share&amp;utm_medium=ios&amp;utm_source=copy&amp;_r=1&amp;is_copy_url=1&amp;is_from_webapp=v1" target="_blank" rel="noreferrer noopener">jokingly recreate</a> a video that went viral last year of a baby being <a href="https://www.buzzfeednews.com/article/davidmack/viral-tiktok-of-baby-being-thrown-into-pool" target="_blank" rel="noreferrer noopener">tossed into a pool</a> during an infant swimming lesson.



Australian water polo player Tilly Kearns responded to a video from Australian rugby player Kennedy Cherrington about athlete hairstyles,&nbsp;<a href="https://www.tiktok.com/@tillykearns/video/6985395534529940742?_d=secCgYIASAHKAESMgowZyYjpAP7r6LlAhiEvfdKQ4iPXh9D8fgCLM8yJsXnPHpGek3d4ve2IUBzEVO%2F5M2OGgA%3D&amp;checksum=a8c3128e6c627a8c52d2a021d69185bca4f8867769f2544ad6d0e04953877c38&amp;language=en&amp;preview_pb=0&amp;sec_user_id=MS4wLjABAAAAawoof_42mR5wsC_7K-cVTbyU_yuD_TYlZTWRUr1ihRZB__7r6cvd2kPiri1djYbt&amp;share_app_id=1233&amp;share_item_id=6985395534529940742&amp;share_link_id=F0A272D2-F24D-48D2-A5C5-3A6B796B9108&amp;source=h5_m&amp;timestamp=1627215155&amp;tt_from=copy&amp;u_code=d8gk1d6c01khe4&amp;user_id=6743866028382520325&amp;utm_campaign=client_share&amp;utm_medium=ios&amp;utm_source=copy&amp;_r=1" target="_blank" rel="noreferrer noopener">poking fun</a>&nbsp;at the tight swim caps water sport competitors wear.



<h2>KEY BACKGROUND</h2>



Olympian TikTok videos give viewers an inside look at the Olympic Village during an unprecedented Games. With host city Tokyo reporting an&nbsp;<a href="https://www.forbes.com/sites/tommybeer/2021/07/22/tokyo-reports-its-highest-covid-case-count-since-january-on-eve-of-olympic-games/?sh=18e18b307e06">increase in new cases</a>, athletes undergo regular testing and follow strict protocol to prevent new infections. According to organizers,&nbsp;<a href="https://www.forbes.com/sites/roberthart/2021/07/25/top-golfer-jon-rahm-the-latest-to-pull-out-of-tokyo-olympics-due-to-covid---heres-the-full-list/?sh=2c142c9e2a27">137 people</a>&nbsp;had tested positive in relation to the Olympics on Sunday. Most recently, top golfers Jon Rahm from Spain and Bryson DeChambeau from the U.S were&nbsp;<a href="https://www.forbes.com/sites/roberthart/2021/07/25/top-golfer-jon-rahm-the-latest-to-pull-out-of-tokyo-olympics-due-to-covid---heres-the-full-list/?sh=2c142c9e2a27">pulled from the Games</a>&nbsp;after being diagnosed with coronavirus.&nbsp;



<h2>FURTHER READING</h2>



<a href="https://www.forbes.com/sites/roberthart/2021/07/25/top-golfer-jon-rahm-the-latest-to-pull-out-of-tokyo-olympics-due-to-covid---heres-the-full-list/?sh=2c142c9e2a27">Top Golfer Jon Rahm The Latest To Pull Out Of Tokyo Olympics Due To Covid — Here’s The Full List</a>&nbsp;(Forbes)



<a href="https://www.forbes.com/sites/roberthart/2021/07/23/at-least-100-us-athletes-unvaccinated-as-tokyo-2020-olympic-games-kick-off/?sh=1a860519617a">At Least 100 U.S. Athletes Unvaccinated As Tokyo 2020 Olympic Games Kick Off</a>&nbsp;(Forbes)



<a href="https://www.forbes.com/sites/alisondurkee/2021/07/19/did-olympic-athletes-need-to-be-vaccinated-no---and-now-more-are-testing-positive-for-covid-19/?sh=6fb0b9244db7">Did Olympic Athletes Need To Be Vaccinated? No — And Now More Are Testing Positive For Covid-19.</a> (Forbes)



By Carlie Porterfield, Forbes Staff

Opening Ceremony – Olympics: Day 0

Olympians Go Viral On TikTok For Showing Behind-The-Scenes Of Tokyo Olympics

As the Fourth of July drew to a close, Ziggi Tyler, 23, of Chicago, decided to use his holiday downtime to update his bio on TikTok’s Creator Marketplace, a new part of the app where influencers like Tyler connect with brands to strike sponsorship deals. Tyler is a Black influencer who&nbsp;<a href="https://www.tiktok.com/@ziggityler?lang=en" target="_blank" rel="noreferrer noopener">uses TikTok</a>&nbsp;and other platforms to post comedy vlogs, and he wanted to highlight his background to marketers who might want to launch racial justice campaigns or ads featuring more diverse talent. But when he went to include words and phrases like “Black,” “Black Lives Matter” and “Black support,” he made an uncomfortable discovery: The app wouldn’t allow him to include them, flagging the words as inappropriate content and making it impossible for him to publish the new bio.



“It’s very odd, it’s very strange—it’s very frustrating,” says Tyler.



TikTok doesn’t deny that this happened to Tyler. It says the content moderation algorithm within the Creator Marketplace, launched in mid 2020, is a work in progress. The problem stretched into Wednesday afternoon—at that time, TikTok placed a block on anyone updating their marketplace bios. The company says it has since corrected the faulty AI, though any changes to the bios still cannot go through.



TikTok says the algorithm flagged the phrases because Tyler had also written the word “audience” in his bio, and the AI had been taught to flag bios that included the word “die,” which is contained within the word “audience,” and things like “Black” and “Black Lives Matter” as possible hate speech.



“Our TikTok Creator Marketplace protections, which flag phrases typically associated with hate speech, were erroneously set to flag phrases without respect to word order,” a TikTok spokesperson said in a statement. “We recognize and apologize for how frustrating this was to experience.”



For his part, Tyler finds TikTok’s explanation specious. “I could write out ‘neo nazi’ and ‘white supremacy’ no problem, and that’s cool,” he says. “But I just went in 30 minutes ago and tried to add ‘Black Lives Matter’ again, and it wasn’t allowed.” While TikTok had an explanation for why Tyler couldn’t fill out his bio with those phrases, the company didn’t offer one for something else: Tyler’s videos for now can’t be as easily shared on TikTok as videos from most other influencers. The Stitch and Duet functions, two common features that allow users to republish another person’s TikToks, have been disabled on Tyler’s account, making it harder for his videos to go viral. (TikTok denies turning off these features, saying only a user can do so. Tyler, in turn, says he didn’t mute them either.) Nonetheless, his videos talking about his experience over the past few days have done nearly 2.5 million views.  



<figure class="wp-block-embed"><div class="wp-block-embed__wrapper">
https://www.tiktok.com/music/original-sound-6981541023633771269?refer=embed
</div></figure>



There’s been a growing tension between TikTok and the Black community on its app. During last year’s Black Lives Matter protests, several Black creators&nbsp;<a href="https://time.com/5863350/tiktok-black-creators/" target="_blank" rel="noreferrer noopener">alleged</a>&nbsp;that TikTok was suppressing content about the protests and George Floyd’s death, something the company has denied doing. TikTok did admit a “technical glitch” affected the view counts around hashtags like #BlackLivesMatter and #GeorgeFloyd, making it seem that they had received zero or very few views when in fact they’d been watched millions of times. Most recently, some Black influencers staged what they called&nbsp;<a href="https://www.forbes.com/sites/alisondurkee/2021/06/25/heres-why-black-dancers-are-protesting-against-tiktok/">a virtual strike</a>, going silent on the app to protest an unfair bias among advertisers on the app that favors white creators.&nbsp;



Moreover, TikTok has struggled at points to grow from an app featuring dances and stunts into a social network where politics and other weighty issues are discussed—even as its user base has ballooned to more than 700 million users worldwide, complicating that calculus. As recently as late 2019, the company’s top executives&nbsp;<a href="https://www.forbes.com/sites/abrambrown/2021/05/05/tiktok-trump-bytedance/">were actively weighing</a>&nbsp;whether they should find ways to tamp down content about politics, going as far as to consider turning off its key algorithmic feed during elections, including the 2020 presidential contest in America.&nbsp;



Tyler, bearded and habitually clad in a knit cap, joined TikTok back in February 2020 and established a niche for himself with humorous videos, talking about topics like his apperance, sex and white influencers. He has since accumulated 368,000 followers, and in October, he joined TikTok’s Creator Fund, which pays out to creators who create popular enough videos. Tyler, a recent Southern Illinois University graduate, joined the Creator Marketplace the following January. He hasn’t struck any brand deals yet—rejecting a few overtures from companies he found less than reputable—but hopes to in the coming months.



“I’m genuinely just here to make people laugh, feel good about themselves, feel confident, feel sexy,” Tyler says. “I just want people to love themselves and have a good time. Because there&#8217;s so much hate in the world.”

Trump Approves TikTok Takeover By Oracle And Walmart

TikTok Blocked Creators From Adding ‘Black’ And ‘Black Lives Matter’ To Bios

Amazon, Facebook, TikTok and a growing number of venture-backed startups are all seeking to replicate QVC&#8217;s success selling stuff via live demos and time-pressured promotions. But the original home shopping is still way ahead &#8211; for now.



In March, a year into the pandemic, QVC is pitching a predictably eclectic assortment of items. A set of three collapsible storage boxes for $33, perfect for the springtime ritual of clearing away clutter — 28,000 sold! A pink amaryllis bulb for Easter – yours for three payments of $10.89! An “ingenious” planter in the shape of a frog — only 500 left!



Hardly the essentials needed to endure a lockdown, but it’s made for brisk business for QVC and its sister channel HSN, which now reach into 380 million homes worldwide and continue to find a massive audience for its hokey sales pitches that push everything from mattresses and mops to cooking supplies and jewelry.



Last year, the two channels — plus a handful of smaller clothing and home décor brands — delivered revenue of $11.4 billion for publicly-traded Qurate Retail. QVC has been around for 35 years but has suddenly become the company to beat in the industry’s new fervor for live shopping. Amazon, Facebook and TikTok are in hot pursuit, along with a number of venture-backed startups. Walmart wants in too, as do Macy’s, Nordstrom, Urban Outfitters, Wayfair, Estee Lauder, Tommy Hilfiger and Levi Strauss, all of whom have begun to experiment with the approach as a way of reaching shoppers who are staying at home — and may never come back.



“They are more relevant now than ever,” says Neil Saunders, managing director of GlobalData Retail, of the two channels born at the dawn of the cable TV era.



<div class="wp-block-image"><figure class="alignleft size-large is-resized"><img decoding="async" loading="lazy" src="https://www.forbesafrica.com/wp-content/uploads/2021/03/GettyImages-1180313883-683x1024.jpg" alt="" class="wp-image-50467" width="175" height="262" srcset="https://cms.forbesafrica.com/wp-content/uploads/2021/03/GettyImages-1180313883-683x1024.jpg 683w, https://cms.forbesafrica.com/wp-content/uploads/2021/03/GettyImages-1180313883-200x300.jpg 200w, https://cms.forbesafrica.com/wp-content/uploads/2021/03/GettyImages-1180313883-768x1152.jpg 768w, https://cms.forbesafrica.com/wp-content/uploads/2021/03/GettyImages-1180313883-1024x1536.jpg 1024w, https://cms.forbesafrica.com/wp-content/uploads/2021/03/GettyImages-1180313883-1365x2048.jpg 1365w, https://cms.forbesafrica.com/wp-content/uploads/2021/03/GettyImages-1180313883-scaled.jpg 1707w" sizes="(max-width: 175px) 100vw, 175px" /><figcaption>Qurate Retail Group CEO Mike George . (Photo by Jemal Countess/Getty Images for Fashion Footwear Charitable Foundation )</figcaption></figure></div>



Livestream shopping, the internet-era name given to programming that leans heavily on lively demos, time-pressured promotions and real-time interactions with shoppers, is set to grow four-fold to $25 billion in the U.S. in the next two years, according to Coresight Research. And that’s nothing compared to what’s happening in China, where data firm iResearch expects consumers to spend $300 billion on livestream purchases this year, about 15% of the country’s total online sales. Qurate, with 22 million active customers, is the largest in the U.S. by far and still growing, adding 7.6 million new shoppers during 2020. Shares of Qurate, which is controlled by cable billionaire John Malone, have delivered total returns of 300% in the past 12 months.



“The world is shifting to what we do,” says Qurate CEO Mike George, who is set to retire at the end of the year. “As we see others copy what we do, it motivates us to move that much faster to expand our leadership.”



While most livestreamers are still fumbling for footing, QVC is a well-oiled machine that has already won over millions of bargain-hunting, middle-aged women, who buy an average of 26 items every year at a cost of $1,335, an enviable advantage. Big tech is still in the trial and error phase. Amazon’s first effort, “Style Code Live,&#8221; was cancelled in 2017 after a year. The online behemoth has since revamped the strategy to allow brands and influencers to host their own livestreams, which run throughout the day on the Amazon Live page. Last year, Facebook&nbsp;<a href="https://about.fb.com/news/2020/05/introducing-facebook-shops/" target="_blank" rel="noreferrer noopener">began making it easier</a>&nbsp;for small businesses to sell products during livestream sessions, while TikTok is running tests with Walmart. A pilot event in December attracted seven times more viewers than it anticipated, prompting&nbsp;<a href="https://corporate.walmart.com/newsroom/2021/03/09/walmart-doubles-down-on-tiktok-shopping-hosts-all-new-live-stream-shopping-event" target="_blank" rel="noreferrer noopener">a second livestream earlier this month</a>.



A rash of copycats has also emerged, with ambitions of overtaking the incumbent with a slicker, more digitally savvy version geared toward young shoppers. “I love it,” says George, who keeps a thick file of stories about companies purporting to be the ‘new QVC,’ most of them failed. “It’s good to be talked about.”



If any of them do gain traction, they could threaten the value of that 380-million home reach. That’s why George has embraced streaming services like YouTube TV, the company&#8217;s own branded websites and mobile apps, as well as social media. He’s now testing 15-second spots on TikTok and on-demand content like a 30-minute show where celebrity chef Curtis Stone travels to far-flung destinations to sample local cuisine. A new app, currently in beta in the U.K., will let users themselves livestream content, the same kind of user-generated content approach that has boomed in China.



<blockquote class="wp-block-quote">The world is shifting to what we do. As we see others copy what we do, it motivates us to move that much faster to expand our leadership.<cite>-Mike George, CEO of Qurate Retail</cite></blockquote>



George won’t disclose how many orders still start with a customer tuning in through their television, and instead points out that QVC and HSN are now mostly digital businesses, with about 60% of their revenue coming from online sales and two-thirds of those purchases made from mobile devices. Still, sales rose just 5% in 2020, hardly the numbers posted by a game-changing growth business.



The 59-year-old retail veteran began running QVC in 2005, shortly after cable giant Comcast sold its stake in the business to Malone’s Liberty Media Corp. in 2003, and oversaw the&nbsp;<a href="https://www.nytimes.com/2017/07/06/business/dealbook/qvc-home-shopping-network-merger.html" target="_blank" rel="noreferrer noopener">2017 acquisition</a>&nbsp;of its main rival, HSN. Before he took the job, he was put off by what felt like a dated concept even then, but was won over by its connection with customers and the way it sent units flying out the door. The son of a carpenter who learned as a kid he was no good with his hands, George&nbsp;<a href="https://www.nytimes.com/2008/09/21/jobs/21boss.html" target="_blank" rel="noreferrer noopener">became convinced that QVC’s “best days were yet to come.”</a>



“The people that watch QVC and HSN and buy stuff on there woke up that morning and didn’t know they needed a pan or makeup or whatever it is,” says Evercore ISI retail analyst Oliver Wintermantel. Its biggest problem? An aging audience.



That’s what led him&nbsp;<a href="https://www.wsj.com/articles/qvc-to-acquire-online-shopping-site-zulily-for-2-4-billion-1439813202" target="_blank" rel="noreferrer noopener">to pay $2.4 billion for flash sales site Zulily</a>&nbsp;in 2015, giving him a brand that also relies on time-pressured promotions but is popular among moms with young children. He also ramped up the marketing budget for QVC and HSN to $170 million last year, with a focus on social media ads and partnerships with influencers.



George says he’s got the problem in hand, but not because he believes that youth is the future. Gen Z shoppers lack the disposable income, hobbies and life experience to be interested in what he’s selling. “We’ve never worried a whole lot about being cool,” he says. Instead, he sees plenty of runway left for his core audience of women 35 and older.



His bigger worry is becoming a showroom for Amazon. That’s led to exclusive merchandise deals, both with emerging entrepreneurs like IT Cosmetics founder Jamie Kern Lima and celebrities like Katy Perry, Martha Stewart, Jaime Foxx and HGTV’s Property Brothers, who are drawn to the company’s massive reach.&nbsp;



One of those lines was with plus-sized model Hunter McGrady, the curviest woman ever featured on the cover of the Sports Illustrated Swimsuit Issue, who watched QVC with her mom growing up and debuted a clothing line with the channel last year. She worked with the in-house design team to create a line of hoodies, joggers and cardigans in sizes XXS to 5x, then began going on-air to walk customers through the story behind each piece. Doing it live she can demonstrate how the clothing moves on her body. On one segment, the 27-year-old explained how she created a ruched tank top because she could never find one that sufficiently covered her backside. She has sold 155,000 units since launching last April, most to customers she never would have reached on her Instagram page.&nbsp;



“I think what a lot of livestream shopping folks miss is they’re trying to sell you something in the moment with technology, a flashy influencer and slick production values,” says George, who says his viewers often watch hours and hours of programming before springing for a purchase. “They’re not establishing any connection, relationship or intimacy with you. They’re not enticing you to come back tomorrow to discover something new. That is the magic of what we try and do.” 



-by Lauren Debter,Forbes Staff

Teleshopping

Where QVC Is Still Way Ahead Of Amazon

The Pakistani government has banned TikTok, claiming that it has received a number of complaints against “immoral/indecent” content on the video-sharing app, a move that comes a few months after the platform received a “final warning” on the issue.



<h3>KEY FACTS</h3>



The ban was&nbsp;<a href="https://twitter.com/PTAofficialpk/status/1314536530325762048?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1314536532791963649%7Ctwgr%5Eshare_3&amp;ref_url=https%3A%2F%2Fwww.medianama.com%2F2020%2F10%2F223-tiktok-ban-pakistan%2F" target="_blank" rel="noreferrer noopener">issued</a>&nbsp;by the Pakistan Telecommunication Authority (PTA) which said in a press release that it had given TikTok “considerable time” to develop an “effective mechanism for proactive moderation of unlawful online content,” but the platform failed to do so.



The regulator, however, left the door open to review its decision if TikTok manages to create a “satisfactory mechanism” to moderate content.



While issuing TikTok a warning in July, Pakistan had&nbsp;<a href="https://twitter.com/PTAofficialpk/status/1285287980370931712" target="_blank" rel="noreferrer noopener">banned</a>&nbsp;a Chinese-owned live-streaming app Bigo for similar reasons.



<h3>CHIEF CRITIC</h3>



Pakistan-based digital and women&#8217;s rights lawyer Nighat Dad told&nbsp;Forbes&nbsp;that the ban is being seen as unconstitutional and a violation of people’s fundamental rights. “The lack of transparency around the PTA’s decision means that one authority can choose to ban anything by calling it immoral,” she said. “TikTok offered breathing space for people who consider themselves as minorities in the country, and the platform enabled them to enjoy the freedom that they did not find in public spaces.”



<h3>BIG NUMBER</h3>



43 million. That’s the total number of times the TikTok app has been downloaded in Pakistan, according to data shared by mobile app intelligence firm Sensor Tower. Prior to the ban Pakistan was TikTok’s 12th largest market.



<h3>TANGENT</h3>



In June, Pakistan’s neighbor India had&nbsp;<a href="https://www.forbes.com/sites/siladityaray/2020/06/29/india-bans-tiktok-58-other-chinese-apps-citing-security-concerns/#3054d1157e60">banned</a>&nbsp;the Chinese-owned video-sharing app claiming that it was stealing users’ personal data. India’s Ministry of Electronics &amp; IT said it had taken the decision after receiving “many complaints” of TikTok and other Chinese-owned apps “stealing and surreptitiously transmitting users’ data in an unauthorized manner to servers which have locations outside India.” The video-sharing platform has also been threatened with a ban in the U.S. by the Trump administration over a similar allegation of sharing user data with the Chinese government, something TikTok vehemently denies.



<h3>KEY BACKGROUND</h3>



Internet platforms have regularly run afoul of Pakistan’s laws on morality and objectionable content. YouTube, which has borne the brunt of such actions so far, was banned for more than three years between September 2012 and January 2016. The video-sharing platform was only&nbsp;<a href="https://www.reuters.com/article/us-pakistan-youtube-idUSKCN0UW1ER" target="_blank" rel="noreferrer noopener">reinstated</a>&nbsp;after it launched a local version that allows the government to demand the removal of material it considers offensive. In August this year, the Pakistani telecom regulator&nbsp;<a href="https://www.medianama.com/2020/08/223-pakistan-youtube-objetionable-videos/" target="_blank" rel="noreferrer noopener">asked</a>&nbsp;YouTube to “immediately block vulgar, indecent, immoral, nude and hate speech content” in the country. In September, the country had&nbsp;<a href="https://twitter.com/PTAofficialpk/status/1300778356288425984?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1300778356288425984%7Ctwgr%5Eshare_3&amp;ref_url=https%3A%2F%2Fwww.medianama.com%2F2020%2F09%2F223-pakistan-bans-tinder-grindr%2F" target="_blank" rel="noreferrer noopener">banned</a>&nbsp;dating apps Tinder and Grindr calling them “immoral or indecent.”



<h4>FURTHER READING</h4>



<a href="https://www.forbes.com/sites/siladityaray/2020/06/29/india-bans-tiktok-58-other-chinese-apps-citing-security-concerns/#3054d1157e60">India Bans TikTok, 58 Other Chinese Apps, Citing Security Concerns</a> (Forbes)



-By Siladitya Ray, Forbes Staff

Pakistan Bans TikTok For Allowing ‘Immoral/Indecent’ Content

As TikTok and Oracle&nbsp;<a href="https://www.forbes.com/companies/oracle" target="_blank" rel="noreferrer noopener">ORCL</a>&nbsp;<a href="https://www.forbes.com/companies/oracle">-0.3%</a>&nbsp;work out&nbsp;<a href="https://www.forbes.com/sites/siladityaray/2020/08/27/walmart-joins-microsofts-bid-to-acquire-tiktoks-us-business/">an acquisition deal</a>, the social media company is also thinking about who will be its next CEO after its last chief, Kevin Mayer,&nbsp;<a href="https://www.forbes.com/sites/siladityaray/2020/08/27/tiktok-ceo-kevin-mayer-exits-as-company-faces-threat-of-ban-in-us/#794266db114c">departed&nbsp;</a>after only a few months.



One of the people in the running for the job is Instagram billionaire Kevin Systrom, who left Facebook in 2018,&nbsp;<a href="https://www.nytimes.com/2020/09/17/technology/tiktok-deal-revisions-trump-review.html" target="_blank" rel="noreferrer noopener">according to</a>&nbsp;a&nbsp;New York Times&nbsp;<a href="https://www.forbes.com/companies/new-york-times" target="_blank" rel="noreferrer noopener">NYT</a>&nbsp;<a href="https://www.forbes.com/companies/new-york-times">-1.2%</a>&nbsp;story. The discussions between Systrom and Tiktok are only in the early stages, the&nbsp;Times&nbsp;reports. TikTok could not be reached to comment for this story. A spokesperson for Systrom declined to comment.



TikTok’s divestiture from its Chinese-owned parent company ByteDance very much remains a work in progress.&nbsp;<a href="https://www.bloomberg.com/news/articles/2020-09-17/oracle-bytedance-said-to-accept-new-treasury-terms-on-tiktok" target="_blank" rel="noreferrer noopener">Bloomberg&nbsp;</a>reported this afternoon that the U.S. Treasury department has tentatively approved a deal that would leave TikTok’s U.S. operations largely in the hands of American stakeholders, including Oracle. ByteDance still needs to get approval from President Trump by Sunday, the day when a Trump-issued executive order goes into effect that would effectively ban TikTok in the U.S.



Mayer&nbsp;<a href="https://www.forbes.com/sites/abrambrown/2020/05/20/inside-the-hunt-for-tiktoks-new-ceo-and-whats-next-for-the-worlds-hottest-app/#711472b5abb4">was seen</a>&nbsp;as a strong choice when his hiring was announced in May. He had spent years at Disney&nbsp;<a href="https://www.forbes.com/companies/walt-disney" target="_blank" rel="noreferrer noopener">DIS</a>&nbsp;<a href="https://www.forbes.com/companies/walt-disney">-0.1%</a>&nbsp;overseeing its M&amp;A deals and working on the launch of its streaming service, Disney+. But Mayer unexpectedly departed last month, saying he had not expected to be caught up in tensions between the U.S. government and China. Vanessa Pappas, TikTok’s general manager, has been serving as TikTok’s interim chief.



In Systrom, TikTok would get someone who has already created one social media giant—and someone immensely familiar with one of TikTok’s main rivals: Mark Zuckerberg. Systrom sold Instagram to Zuckerberg and Facebook in 2012 for almost $1 billion and&nbsp;<a href="https://www.forbes.com/sites/kathleenchaykowski/2016/08/01/instagram-the-50-billion-grand-slam-driving-facebooks-future-the-forbes-cover-story/#3fdf40ee278f">then built it up</a>&nbsp;to over a half-billion users before leaving.



Zuckerberg and Facebook clearly see TikTok as a threat already. Instagram has rolled out a number of new features that copy TikTok, including&nbsp;<a href="https://www.forbes.com/sites/abrambrown/2020/08/05/instagram-intensifies-battle-with-tiktok-as-influencers-ponder-their-options/">a short-form-video editing tool</a>&nbsp;and&nbsp;<a href="https://www.forbes.com/sites/abrambrown/2020/08/19/instagram-reaches-for-more-of-tiktoks-magic-with-a-change-to-its-main-feed/">changed its main feed</a>&nbsp;to make it more like TikTok. In Washington, Zuckerberg&nbsp;<a href="https://www.wsj.com/articles/facebook-ceo-mark-zuckerberg-stoked-washingtons-fears-about-tiktok-11598223133" target="_blank" rel="noreferrer noopener">reportedly</a>&nbsp;stressed to politicians that TikTok was a threat to American users; Trump and other Republicans have expressed worry that TikTok may mishandle user data to satisfy the Chinese government.



Add Systrom to the mix, and the battle between TikTok and Facebook becomes one of the most intriguing rivalries in the corporate world.



By Abram Brown,Forbes Staff

2019 SXSW Conference And Festival – Day 4

TikTok Reportedly Considering Instagram Billionaire Kevin Systrom For Vacant CEO Role

Next to the familiar content from family and friends in Instagram’s main feed will now be something else: photos and videos from accounts you don’t already follow. The introduction of these algorithmically chosen “Suggested Posts” is a significant change to the app and a response to the technology that has allowed TikTok to establish itself as a surging rival.



Starting today, Instagram will include the Suggested Posts at the bottom of the Home feed, which users will reach only after scrolling through all the new content from the accounts they follow. Suggested Posts are picked based on what the app thinks interests you, and it gleans this from a number of factors, including analyzing what content you liked and shared and the accounts that you follow.



“So if you’re typically excited about specifics interests—like for me, food and interior design—you would hopefully see more content that would have loved to have seen,” says Instagram’s Robby Stein, the executive responsible for the new feature. “We saw an opportunity to actually help bring some of the best of Instagram to you&#8230;instead of relying entirely on you to find all of the best content on Instagram.”Recommended For You



This is a departure point for Instagram. Instagram’s Home feed, the app’s default starting point, has been a place only for content that you’ve knowingly told Instagram to put there. TikTok works in the opposite way. TikTok’s For You page is its starting point and displays content based entirely through an algorithm, surfacing content from accounts you don’t know and from ones that have interested you in the past.



TikTok’s For You page has enabled content to more easily go viral than on Instagram and for more influencers to amass bigger followings. It has become a beloved hallmark of TikTok: Users like it because they find more things. Influencers like having the greater shot at fame (and possibly&nbsp;<a href="https://www.forbes.com/sites/abrambrown/2020/08/06/tiktoks-highest-earning-stars-teen-queens-addison-rae-and-charli-damelio-rule/#4bbb5e245087">the money</a>&nbsp;that can follow with that).



By mimicking TiKTok, Instagram is indicating how far it’ll go to beat back its new competitor, including changes to core real estate on its app. Instagram displayed similar behavior earlier this month when&nbsp;<a href="https://www.forbes.com/sites/abrambrown/2020/08/05/instagram-intensifies-battle-with-tiktok-as-influencers-ponder-their-options/#4dacb30c67a2">it debuted</a>&nbsp;its own short-form video editing function, Reels, a product meant to directly compete with TikTok. In the past, Instagram’s parent company Facebook&nbsp;<a href="https://www.forbes.com/companies/facebook" target="_blank" rel="noreferrer noopener">FB</a>&nbsp;<a href="https://www.forbes.com/companies/facebook">+2.4%</a>&nbsp;has been widely criticized for its copy-cat tendencies as have many other large tech companies.



For now, Suggested Posts is tucked away in an innocuous place on Instagram. It’s not clear whether many users regularly get to the bottom of their Home feeds. But Instagram says it will be refining Suggested Posts in the future and wouldn’t comment on whether these posts could later appear higher in a user’s feed or whether they might eventually include content from Reels.



Suggested Posts are similar to what Instagram already displays in its algorithmically driven Explore page. The company declined to give details about how the content selected for Suggested Posts will differ from what would already appear in Explore.



Instagram’s Home feed hasn’t been altered much in past years. In 2016, Instagram changed how it displayed posts, switching from chronologically displaying them to an algorithmic method that prioritizes content from the accounts you interact with the most. Before this, the Home tab was changed in 2013 when Instagram began including ads there.



TikTok’s future, of course, remains a mystery. President Trump has given its Chinese-based parent company, ByteDance, until November to sell off the app’s U.S. operations out of concerns that ByteDance may be improperly handling user data. ByteDance has maintained that it does not.



-Abram Brown, Forbes Staff

Social Media Logos

Instagram Reaches For More Of TikTok’s Magic With A Change To Its Main Feed

TikTok will begin financing emerging creators on its short-form video platform with a $200 million fund that it announced today, an unusual move by a social media company and one that comes after several weeks of concerns about TikTok’s future.



The company, which is owned by China-based ByteDance, didn’t provide many specific details about how it will give out that money or who may qualify for it. It may be directed toward users from minority groups—with the press release about the fund’s debut singling out creators like Boman Martinez-Reid, a LGBTQ comedian who has signed with CAA, and Tabitha Brown, who’s become famous for her videos about family life and veganism.



TikTok is in a multi-front battle right now. The Trump Administration is considering banning the app over concerns it may share data with the Chinese government, and the users who flocked to TikTok over the past year have been exploring other platforms for their content. In the past few weeks, TikTokers have posted videos urging their fans to also follower them on apps like Instagram, while others have turned to rival music-and-video apps such as Dubsmash and Byte to produce work.



The best way to keep them on TikTok is to offer a clear path toward earning money. Instagram and other social platforms have struggled to do that, and YouTube’s ad-sharing scheme—based on the views generated by someone’s videos—remains the quickest and simplest monetization for influencers. Companies such as Chipotle and E.L.F. cosmetics are already paying for sponsored content on TikTok, where influencers post videos advertising these companies for a fee, as much as six figures now for the top stars. But those deals are typically hashed out between the brands and the influencers without the social media companies getting involved.



TikTok’s $200 million fund is a different step, something neither Instagram nor YouTube have done. It theoretically would allow more creators to flourish as they start out and begin searching for commercial work, such as the sponsored content posts.



&#8211; <a href="https://www.forbes.com/sites/abrambrown/">Abram Brown</a>, Forbes Staff, <a href="https://www.forbes.com/business">Business</a>

gettyimages-1133793965-594×594

TikTok Launches $200 Million Fund To Finance Up-And-Coming Stars

Like any self-respecting cult, the Stepchickens follow a strict code of conduct as dictated by their absolute leader, Mother Hen, a comedian named Melissa who posts on TikTok as&nbsp;<a href="https://www.tiktok.com/@chunkysdead" target="_blank" rel="noreferrer noopener">@chunkysdead</a>. Mother Hen&nbsp;<a href="https://www.tiktok.com/@chunkysdead/video/6827103874424376582?lang=en" target="_blank" rel="noreferrer noopener">has widely preached</a>&nbsp;a message of peace, telling her 1.7 million TikTok followers: “We do not rule by being cruel, we shine by being kind.” Further, she has asked all Stepchickens to make themselves easily identifiable and make her photo their TikTok profile picture.



Mother Hen has created TikTok’s first “cult.” (Her word.) Boiled down, she is a social media influencer, and the Stepchickens are her fans, just as more famous TikTok influencers—Charli D’Amelio,&nbsp;<a href="https://www.tiktok.com/@addisonre?lang=en" target="_blank" rel="noreferrer noopener">Addison Rae</a>&nbsp;and the like—all have their fanbases. But Mother Hen’s presence and style is quite singular, particularly in the way she communicates with her followers, what she asks them to do and how the Stepchickens respond to her. After all, not every member of the Charli hive use her image as their profile pictures.



“These influencers are looking for a way to build community and figure out how to monetize their community. That&#8217;s the No. 1 most important thing for a creator or an influencer,” says&nbsp;<a href="https://www.forbes.com/profile/tiffany-zhong/">Tiffany Zhong</a>, cofounder of ZebraIQ, a community and trends platform. “It&#8217;s become a positive for Gen Z, where you&#8217;re proud to be part of this cult—part of this community. They are dying to be part of a community. So it&#8217;s easy to get sucked in.”



Mother Hen, who didn’t return a request to comment for this story, already had a popular comedy vlog-style TikTok account on May 6&nbsp;<a href="https://www.tiktok.com/@chunkysdead/video/6823732594560027910?lang=en" target="_blank" rel="noreferrer noopener">when she asked</a>&nbsp;her followers to send suggestions for what they could name their cult. From the ideas offered up, she chose Stepchickens, and in the 19 days since, her following has more than doubled. (It was around 700,000 back at the beginning of this month.) She has posted videos&nbsp;<a href="https://www.tiktok.com/@chunkysdead/video/6825025000567753989?lang=en" target="_blank" rel="noreferrer noopener">about taking edibles</a>,&nbsp;<a href="https://www.tiktok.com/@chunkysdead/video/6826138962034232582?lang=en" target="_blank" rel="noreferrer noopener">her celebrity lookalikes</a>&nbsp;and&nbsp;<a href="https://www.tiktok.com/@chunkysdead/video/6825303907648965893?lang=en" target="_blank" rel="noreferrer noopener">her relationship status</a>&nbsp;(“all this cult power, still no boyfriend”). And perhaps in violation of her first-do-no-harm credo, Mother Hen has implored her followers to embark on “battles” and “raids,” where Stepchickens comment bomb other influencers’ videos, posting messages en masse. She has become the mother of millions: TikTok videos with #stepchickens have generated 102 million views on the app, and her own videos have received 54.6 million likes.



Mother Hen is now concentrating on feathering her nest. She has launched&nbsp;<a href="https://www.stepchickens.com/shop" target="_blank" rel="noreferrer noopener">a large range of merch</a>: smartphone cases ($24), hoodies ($44), t-shirts ($28) and beanies ($28). Corporate sponsorships seem within reach, too. TikTok accounts for the Houston Rockets, Tampa Bay Rays and&nbsp;<a href="https://www.tiktok.com/@chunkysdead/video/6826826102409809158" target="_blank" rel="noreferrer noopener">one for the</a>&nbsp;Chicago Bulls mascot, Benny, all changed their profile picture to the image distributed by Mother Hen. The Rays sent her a box of swag, addressing the package to “Mother Hen,” of course. She dressed up in the gear (two hats, a fanny pack, a tank top) and recorded herself wearing it&nbsp;<a href="https://www.tiktok.com/@chunkysdead/video/6830515719269141765" target="_blank" rel="noreferrer noopener">in a TikTok</a>, a common move by influencers to express gratitude and signal that they’re open to business sponsorship opportunities. Mother Hen has launched a YouTube channel, too, where she’ll earn ad revenue based on the views that her 43,000 subscribers generate by watching her content.



PROMOTEDBusiness Reporter&nbsp;BRANDVOICE&nbsp;| Paid Program<a>Planet Positive: Business Leadership Today Means Sustainability Leadership [Video]</a>Civic Nation&nbsp;BRANDVOICE&nbsp;| Paid Program<a>The Journey To College In The Age Of COVID-19</a>Grads of Life&nbsp;BRANDVOICE&nbsp;| Paid Program<a>5 Things Managers Can Do To Help Opportunity Talent Thrive In A Remote Work Environment</a>



Then there is the Stepchickens app available on Apple devices. This digital roost is a thriving message feed—it resembles a Slack channel or a Discord server—where Stepchickens congregate, chat and coordinate their raids. They can also use it to create videos, ones “to glorify mother hen,” the app’s instructions read.



The app launched last Monday and has already attracted more than 100,000 users, a benchmark that most apps do not ever see and the best reach within months of starting. Since its debut, it has ranked as high as the ninth most popular social media app in the world on the download charts and in the Top 75 most downloaded across all types of apps. The Stepchickens have traded 135,000 messages, and the app’s most devoted users are spending as long as 10 hours a day on it, says Sam Mueller, the cofounder and CEO of Blink Labs who built the Stepchickens app.



“There&#8217;s this emergence of a more active—a more dedicated—fan base and following. A lot of the influencers on TikTok are kind of dancing around, doing some very broadcast-y type content. Their followers might not mobilize nearly as much as” the Stepchickens, says Mueller. Mother Hen’s flock, by contrast, “feel like they&#8217;re part of something, feel like they&#8217;re connected. They can have fun and be together for something bigger than what they&#8217;re doing right now, which is kind of being at home bored and lonely. There&#8217;s untapped value here.”



&#8211;

gettyimages-1133793983-594×594

Birds Of A Feather: The Stepchickens Cult On TikTok Is The Next Evolution Of The Influencer Business

TikTok, the ultra-popular short-form video app, has hired a top Walt Disney&nbsp;<a href="https://www.forbes.com/companies/walt-disney" target="_blank" rel="noreferrer noopener">DIS</a>&nbsp;Co. executive to be its new CEO.



Kevin Mayer, who ran Disney’s video-streaming business, will also serve as the chief operating officer of ByteDance, the Chinese-owned parent company of TikTok. Mayer was seen as a favorite to get the top job at Disney but was passed over to replace Bob Iger in favor of Bob Chapek earlier this year.



“Kevin has had an extraordinary impact on our company over the years,” Chapek <a rel="noreferrer noopener" href="https://v/" target="_blank">said in a statement</a>. “Having worked alongside Kevin for many years on the senior management team, I am enormously grateful to him for his support and friendship.”



Disney has been badly damaged by the pandemic as Covid-19 forced it to close its lucrative parks and cruise line businesses. Iger has taken back some control over the company—he remains the executive chairman—while Disney rushed to assemble a $6 billion debt offering in March. It has&nbsp;<a href="https://www.forbes.com/sites/jackkelly/2020/04/22/disney-furloughs-100000-workers-while-top-executives-will-still-get-big-bonuses/">furloughed workers and cut pay</a>&nbsp;with Chapek agreeing to halve his salary and Iger agreeing to forgo one entirely.



Mayer could not be leaving for a more different environment. TikTok was already a big hit before lockdown—and has seen its popularity soar since. It was downloaded more than 315 million times in the first quarter, according to data from SensorTower, which tracks app downloads. That figure represents the most downloads in a single quarter that SensorTower has ever counted up.



Mayer&nbsp;<a href="https://www.forbes.com/sites/dawnchmielewski/2020/02/27/did-bob-chapek-win-disneys-latest-game-of-thrones---or-is-it-just-starting/#3738a7f17251">was the deals guy</a>&nbsp;at Disney, acquiring Pixar, Marvel, Lucasfilm and Fox. And there was nothing more important to Disney recently than the expansion of its streaming business, which&nbsp;<a href="https://www.forbes.com/sites/travisbean/2020/04/08/report-disney-overtakes-netflix-as-top-streaming-app-in-2020/#2d35cc817aa6">has proven a success</a>. Disney+ launched last year and was downloaded 14.1 times in 2019, more than even Netflix&nbsp;<a href="https://www.forbes.com/companies/netflix" target="_blank" rel="noreferrer noopener">NFLX</a>&nbsp;(11.9 million) or Hulu (8.1 million). Disney said it&nbsp;<a href="https://www.forbes.com/sites/dawnchmielewski/2019/11/12/disney-plus-launches-capstone-bob-iger-tenure/#27a9432b2dd1">would spend $1 billion in the first year</a>&nbsp;alone on original content for the streaming service, building out a line-up that already includes the Star Wars series&nbsp;The Mandalorian&nbsp;and soon a recorded version of the musical&nbsp;Hamilton.



Mayer will face some challenges ahead at TikTok. It has become an off-and-on-again target of criticism that its Chinese ownership makes it a security risk. And a group of 20 advocacy groups last week&nbsp;<a href="https://www.forbes.com/sites/abrambrown/2020/05/14/tiktok-isnt-keeping-its-promises-to-better-protect-kids-critic-groups-say/">filed an FTC complaint</a>&nbsp;that it hadn’t lived up to a deal reached with regulators last year to better protect children using its app.



He replaces Alex Zhu, one of the founders of Music.ly, the China-based app that ByteDance <a href="https://www.forbes.com/sites/hughmcintyre/2017/11/10/lip-syncing-video-app-musical-ly-has-been-sold-possibly-for-1-billion/#48312e1a1443">bought in 2017</a> and turned into TikTok. Zhu had made efforts to do what Mayer will now have to do: convince America that TikTok isn’t a threat.



&#8211;<a href="https://www.forbes.com/sites/abrambrown/">Abram Brown</a>, Forbes Staff, <a href="https://www.forbes.com/business">Business</a>

gettyimages-1169854529-594×594

As TikTok Takes Over America, It’s Making A Disney Executive Its New CEO

Zhang Yiming, the 36-year-old Chinese billionaire founder of social media app TikTok and its parent company, ByteDance, has pledged $10 million to the COVID-19 Therapeutics Accelerator, a project founded by the Bill and Melinda Gates Foundation. Other donors to the Accelerator include the Chan Zuckerberg Initiative, the Michael &amp; Susan Dell Foundation, and singer Madonna.&nbsp;



“While [Zhang] has met Bill Gates a couple of times in passing, he does not know him well but has tremendous respect for Bill and Melinda Gates’ systematic approach and ongoing efforts in contributing to philanthropy,” a spokesperson for Zhang said. “He sees them as an inspiration for all entrepreneurs fortunate enough to be in a position to give back to the community.”&nbsp;



The Accelerator was launched in March as a $125 million fund, initially backed by the Gates Foundation, the Wellcome Trust and Mastercard. In <a href="https://www.forbes.com/sites/angelauyeung/2020/04/03/a-bill-gates-backed-accelerator-for-covid-19-coronavirus-therapeutics-treatment-partners-with-madonna-and-mark-zuckerbergs-chan-zuckerberg-initiative/#d007e668067a">early April</a>, Mark Zuckerberg and Priscilla Chan’s philanthropic arm CZI announced a $25 million gift to the fund. The U.K. government and Madonna also became donors; the size of their gifts were undisclosed.



The Accelerator’s mission is to coordinate research, remove barriers to drug development, and scale up treatments to the coronavirus with fast and flexible funding, according to the Accelerator’s&nbsp;<a href="https://www.therapeuticsaccelerator.org/" target="_blank" rel="noreferrer noopener">website</a>. It is working with the World Health Organization, researchers, governments, the private sector and global regulators to fast track drugs related to COVID-19.



“Philanthropic, government and private sector organizations, as well as individuals like Zhang Yiming demonstrate the wide array of donors who understand the value of collaboration in developing effective drugs  to help turn the tide of this pandemic,” said Trevor Mundel, president of the global health division at the Gates Foundation. “Until we have a vaccine, expanded testing, isolation and treatment are our best options.”



Forbes&nbsp;<a href="https://www.forbes.com/sites/giacomotognini/2019/11/04/meet-zhang-yiming-the-chinese-billionaire-behind-tiktok/#466a82ad75b3">pegs</a>&nbsp;Zhang’s net worth at $16.2 billion, based on his estimated ownership of about one quarter of ByteDance. Founded in 2012 and headquartered in Beijing, the privately held company last raised financing in 2018 at a massive $75 billion valuation.&nbsp;



TikTok launched in 2016 and reached international markets the next year. The short video app, which has around 625 million users worldwide, according to App Annie, appeals particularly to the Gen Z demographic.&nbsp;



This is the first known significant philanthropic donation by Zhang.&nbsp;



&#8211;<a href="https://www.forbes.com/sites/angelauyeung/">Angel Au-Yeung</a>, Forbes Staff, <a href="https://www.forbes.com/worlds-billionaires">Billionaires</a>

gettyimages-1137246347-594×594

Billionaire Behind TikTok Commits $10 Million To A Bill Gates-Backed Accelerator For COVID-19 Therapeutics Treatments

Topline:&nbsp;In order to continue global growth, ByteDance (parent company of the wildly popular social media app TikTok) will reportedly launch a&nbsp;<a rel="noreferrer noopener" href="https://www.ft.com/content/ffaed23a-07dd-11ea-a984-fbbacad9e7dd" target="_blank">music streaming service</a>&nbsp;as soon as next month and is potentially exploring ways to&nbsp;<a rel="noreferrer noopener" href="https://www.wsj.com/articles/tiktok-looking-at-ways-to-shake-off-its-ties-to-china-11574073001?mod=djem10point" target="_blank">remake its image</a>&nbsp;in advance of a rumored 2020 public offering.&nbsp;



<ul><li>The&nbsp;Financial Times&nbsp;reported Sunday that ByteDance is in talks to secure global licensing rights from Warner Music, Universal Music and Sony Music, the world’s largest record companies.&nbsp;</li><li>ByteDance’s still-unnamed music streaming service will reportedly cost less than $10 per month, undercutting monthly subscription fees charged by rivals Spotify and Apple, and will kick off with initial launch markets in Brazil, Indonesia and India; ByteDance declined to comment.</li><li>Those countries could be a tough sell⁠—according to a May 12&nbsp;<a href="https://www.bloomberg.com/news/articles/2019-05-20/tiktok-owner-to-challenge-spotify-and-apple-with-music-service" target="_blank" rel="noreferrer noopener">Bloomberg report</a>, paid music subscriptions are mainly a Western phenomenon, while the most popular music apps in Asia are YouTube and Tencent’s QQ Music, both of which are free.</li><li>Meanwhile, the&nbsp;<a href="https://www.wsj.com/articles/tiktok-looking-at-ways-to-shake-off-its-ties-to-china-11574073001?mod=djem10point" target="_blank" rel="noreferrer noopener">Wall Street Journal</a>&nbsp;reported Monday that Beijing-based ByteDance, facing growing concern from U.S. lawmakers over its user-<a href="https://www.wsj.com/articles/u-s-launches-national-security-review-of-video-app-tiktok-11572641964?mod=article_inline" target="_blank" rel="noreferrer noopener">data storage</a>&nbsp;and content&nbsp;<a href="https://www.theverge.com/2019/10/9/20906971/tiktok-censorship-china-bytedance-musically-marco-rubio-senate-mnuchin-cfius-treasury" target="_blank" rel="noreferrer noopener">censorship</a>&nbsp;practices, is searching for ways to distance itself from its Chinese roots.</li><li>Potential rebranding moves include relocating its operations to Singapore and renaming TikTok, which the company denied, according to the&nbsp;WSJ.</li><li>Both the&nbsp;FT&nbsp;and&nbsp;WSJ&nbsp;reported ByteDance was aiming to IPO sometime next year, which ByteDance also denied to both outlets.&nbsp;</li></ul>



Big number:&nbsp;$78 billion. That was ByteDance’s last reported valuation, making it one of the&nbsp;<a rel="noreferrer noopener" href="https://www.cnbc.com/2019/09/30/tiktok-owner-bytedances-first-half-revenue-better-than-expected-at-over-7-billion-sources.html" target="_blank">most valuable</a>&nbsp;startups in the world.



What to watch for:&nbsp;When ByteDance’s music streaming service actually launches. And if it moves the needle on paid music subscriptions in Asia. China’s Tencent has 800 million music users, but&nbsp;<a href="https://www.ft.com/content/ffaed23a-07dd-11ea-a984-fbbacad9e7dd" target="_blank" rel="noreferrer noopener">less than 5%</a>&nbsp;of them pay for it.&nbsp;



Key background:&nbsp;TikTok made a name for itself as the first Chinese social network to achieve success in the U.S with over 100 million Americans as registered users. It surged in popularity this year as teens flock to the app to make lighthearted pranks, comedy sketches and lip-syncing videos. It’s also the third-most-downloaded app in Apple’s App Store, but it came at a price. According to the&nbsp;WSJ, ByteDance poured&nbsp;<a rel="noreferrer noopener" href="https://www.wsj.com/articles/tiktoks-videos-are-goofy-its-strategy-to-dominate-social-media-is-serious-11561780861?mod=article_inline" target="_blank">$1 billion&nbsp;</a>into advertising and flooded rivals Facebook and Instagram with ads.&nbsp;



&#8211; <a href="https://www.forbes.com/sites/lisettevoytko/">Lisette Voytko</a>

Tag: TikTok

FORBES AFRICA SOCIAL MEDIA