
<p id="h-topline"><strong>TOPLINE</strong> Facebook, the world&#8217;s largest social media company, posted its strongest first-quarter earnings yet Wednesday afternoon, shattering Wall Street expectations thanks to surging advertising revenues despite heightened competition from the likes of Google and threats on the regulatory front.</p>



<h3 class="wp-block-heading" id="h-key-facts">KEY FACTS</h3>



<ul><li>Menlo Park, Calif.-based Facebook <a href="https://investor.fb.com/investor-news/press-release-details/2021/Facebook-Reports-First-Quarter-2021-Results/default.aspx" target="_blank" rel="noreferrer noopener">reported</a> revenue of $26.1 billion in the first quarter, 48% more than the $17.7 billion it pulled in the first quarter of last year and nearly $3 billion more than analysts expected.</li></ul>



<ul><li>Net income also smashed expectations, hitting $9.5 billion, or $3.30 per share—well above average analyst expectations of $2.33 per share and nearly double income of $4.9 billion in the first quarter of last year.</li></ul>



<ul><li>Facebook’s monthly active users jumped about 50 million, meaning a record-breaking 2.85 billion people used the social network in the last month of the quarter. </li></ul>



<ul><li>A slew of analysts upped their Facebook price targets this week in anticipation of the better-than-expected earnings report, with Credit Suisse&#8217;s Stephen Ju on Monday saying improving ad trends should bode well for Facebook and Instagram&#8217;s bottom lines.</li></ul>



<ul><li>Facebook stock futures jumped 7% within minutes of the announcement; shares closed up 1.2% on Wednesday and have climbed about 14% for the year—better than the tech-heavy Nasdaq’s 11% increase.</li></ul>



<h3 class="wp-block-heading" id="h-big-number">BIG NUMBER</h3>



<p>$341.50. That&#8217;s how high analysts think Facebook shares can go over the next year, according to Bloomberg data, giving the stock about 11% upside to Wednesday’s closing price of $307.</p>



<h3 class="wp-block-heading" id="h-what-to-watch-for">WHAT TO WATCH FOR</h3>



<p>Facebook&#8217;s third-quarter&nbsp;<a href="https://investor.fb.com/investor-events/event-details/2021/Facebook-Q1-2021-Earnings-/default.aspx" target="_blank" rel="noreferrer noopener">earnings call</a>&nbsp;is at 5 p.m. EDT Wednesday.</p>



<h3 class="wp-block-heading" id="h-crucial-quote">CRUCIAL QUOTE&nbsp;</h3>



<p>&#8220;We had a strong quarter as we helped people stay connected and businesses grow,&#8221; said&nbsp;<a href="https://www.forbes.com/profile/mark-zuckerberg/">Mark Zuckerberg</a>, Facebook’s billionaire founder and CEO. &#8220;We will continue to invest aggressively to deliver new and meaningful experiences for years to come, including in newer areas like augmented and virtual reality, commerce, and the creator economy.&#8221;</p>



<h3 class="wp-block-heading" id="h-key-background">KEY BACKGROUND</h3>



<p>Founded in 2004 by a group of Harvard College classmates including Zuckerberg and fellow billionaire&nbsp;<a href="https://www.forbes.com/profile/dustin-moskovitz/">Dustin Moskovitz</a>, Facebook is now the fifth-largest U.S. company by market cap, worth a staggering $862 billion. More than 95% of the company&#8217;s revenue comes from advertising, with about 50% of sales saturated in the U.S. and Canada. Though Bank of America expects the stock could soar another 20% in the next three years, the biggest risks to watch for include declines in user activity, privacy issues, big-tech regulation and any adverse impact on advertising prices.</p>



<h3 class="wp-block-heading" id="h-further-reading">FURTHER READING</h3>



<p><a href="https://www.forbes.com/sites/greatspeculations/2021/04/27/facebooks-stock-to-grow-as-earnings-expected-to-beat-market-estimates/">Facebook&#8217;s Stock To Grow As Earnings Expected To Beat Market Estimates?</a>&nbsp;<em>(Forbes)</em></p>



<p><a href="https://www.forbes.com/sites/abrambrown/2021/04/28/why-mark-zuckerberg-wants-influencers-to-get-rich/">Why Mark Zuckerberg Wants Influencers To Get Rich</a>&nbsp;<em>(Forbes)</em></p>



<p><strong><em>By Jonathan Ponciano, Forbes Staff</em></strong></p>


Tag: Second Quarter

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Facebook Posts $26 Billion In Revenue, Shattering Wall Street Expectations As Income Nearly Doubles