Lexus launched an expensive plan to enter F1 way back in 1983. Not quite Formula One, but a project code named Flagship One which was to take the Japanese car manufacturer into a new realm of luxury to compete with the elite German marques.
It started with a simple challenge from Founder Eiji Toyoda – build the world’s best car. It culminated in the launch of the acclaimed LS 400 after a feverish five years.
The Relentless Pursuit of Perfection took $1 billion, 450 prototypes, 60 designers and 400 engineers. And the expertise of a special “Team One” unit from leading agency Saatchi &amp; Saatchi to pioneer the marketing.
The legend goes that the F1 designers rented a home in Laguna Beach to get a glimpse of the well-heeled American consumer and their motoring minds.
The project wasn’t aimed at the home market – rather the United States. And the core reason was a trade agreement between the Japanese government and US trade officials to restrict the export of less expensive models.
In an automobile version of the Space Race, Honda got into the American arena with the Acura and Nissan reached for the skies with the Infiniti.
Some reports claimed the LS 400 had better handling and performance and shockwaves rocked the Mercedes Benz and BMW camps with Cadillacs and Lincolns being traded in and German luxury vehicle sales dropping by almost 30%.
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By 1999 Lexus had recorded the millionth vehicle sold in the US and in 2005 there was an organizational separation from Toyota, with dedicated designers and engineers working exclusively for the brand.
Despite the fact that the Lexus offering was comparable to the German leaders and left the showroom floors with some fancy features included in the price, it wasn&#8217;t a package to get the adrenaline pumping.
The sporting badges of Merc AMG and the BMW M division had been wheel-spinning to capture the drivers who want more than a quiet and leisurely jaunt to the shopping center and certainly relish the looks and audio levels to get noticed en route.
The Japanese reply, fresh off the drawing board of the F-Sport Division, came in the form of the IS F, launched in 2007 and the much vaunted LFA – custom built to the last detail. It was only in production for two years and the allotted 500 specialized models found relatively happy homes.
“The LFA is an icon now and possibly always will be – we don&#8217;t need to replace it to keep that status. It is a car we can reference for another 25 years if we choose. Its status is assured,&#8221; said European boss, Alain Uyttenhoven.
“It is possible that we will one day create another supercar, but in my view a super high-end machine is not what we need right now.”
Enter highway left the Lexus LC 500. The concept car drew gasps five years ago and Lexus have been one of the few automakers brave enough to take a dream design to the production line.
Maybe not a supercar – the definitions vary – but not light on the wallet at a retail price of $130,000.
“Not only has Lexus delivered a design with high visual impact, it has also developed ground-breaking engineering and technology for the LC 500. This isn&#8217;t simply a car that looks good – the LC 500 has been engineered in every dimension to deliver a very special driving experience,” says Calvyn Hamman, Sales and Marketing Senior Vice president of Lexus South Africa.
And with such a long title, he should know! While sportscar designs can be hotly debated, this one is hard to ignore. It almost seems to perch on the tarmac like a squat sprinter waiting for the buzzer.
The meshed grille, like a more macho version of the Mercedes diamond front end, reaches out to you with its contoured mould. It is flanked by recessed and diminutive triple LED headlights that blend into the bodywork in a Star Wars fashion.
The “Experience Amazing” theme flows to the rear with L-shaped taillights that have an acclaimed “afterburner” effect courtesy of 80 concentric LEDs per lamp.
<div id="attachment_33715" style="width: 510px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-33715" class=" wp-image-33715" src="https://www.forbesafrica.com/wp-content/uploads/2017/09/Lexus-LC500-_7-e1506690463360-300x215.jpg" alt="" width="500" height="358" />Lexus LC 500 (Photo by www.lexus.co.za)</div>
Open the door and the interior is dashing with crisp metallic lines, the controls easily at hand and the seats firm and supportive.
But don&#8217;t plan on taking any six-footers in the back seats – like most GT cars this is really the home of Yorkies on their way to the parlor.
When it comes to infotainment systems, the cry of the decade seems to be for systems to delight a 16-year-old but take a bit of head scratching for the Stoneage.com generation.
So you may have got used to the touchscreen or the round click wheels – or even voice recognition – to command your high-tech steed.
Now we have the track-pad – very much like the device on your laptop. I’m sure it can control anything from heating the seats to ordering a hot take-away. And given weeks of practice it may feel like an extension of your left hand.
But it is finicky, to say the least, and by carelessly resting your elbow near the ultra-sensitive pad you may find the climate control battling the Arctic or iTunes blasting out from your cellphone. Fortunately there are the old fashioned knobs and switches for some of the basic requirements at the wheel!
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The daring overall creation is wrapped around a normally aspirated 5.0-liter V8 which propels the LC to 100km/h in a swift 4.7 seconds with the most pleasantly guttural sound yet to be emitted by a Lexus. Yet not quite in the league of a Porsche 911 or Jaguar F-Type R and it only really sings at the higher revs.
What is absolutely phenomenal is the 10-speed box which is so smooth that it’s a challenge not to paddle up and down through the gears to feel the silky transitions or get an additional growl from the exhausts.
It is a hefty beast but delivers an engaging drive that sometimes sees you straying over the speed limit. And you have no excuses – the heads up display will give you ample warning.
There have also been many profit warnings in the motor trade in recent years. Lexus doesn’t disclose too much publicly about their financial operations but insiders say the division contributes a healthy share to Toyota’s bottom line.
The Group recently raised its full-year profit forecast by 16%, citing expectations of a weaker Yen. So now they say a profit of $16.8 million is on the cards – slightly down from last year.
“Our organization has been working to evolve with the changing consumer tastes in luxury,” says Tokuo Fukuichi, President of Lexus International.
“The new LC embodies a shift in forward-thinking culture, and is a glimpse into the products and experiences you can expect from Lexus in the coming years.”
South Africans will only get a fleeting taste right now. There are just a handful of LC 500s heading this way and the hybrid LS 500h is restricted to selected overseas markets.
Will the new flagship herald the next chapter in the Lexus tome and feed down the line to all the upcoming models? It has been an encouraging new beginning. &#8211; Written by Derek Watts

A Concept Car That Captivates

We step off Analjit Singh’s blue Lexus into a picture postcard. Such is the scenic beauty greeting us.
Singh is immaculately dressed in blue – shirt, turban and Nehru jacket – and poses with the panoramic mountains, also blue, in the background.
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We are standing under a benevolent April sun in Leeu Estates, Singh’s farm in Franschhoek, a picturesque wine town in South Africa’s Western Cape province.
A few moments earlier, the Indian multimillionaire had driven the car to his farm, pointing to a large white cross perched permanently – like a beacon – on the slopes of the Dassenberg Mountain.
“Everything below that cross is mine,” he said.
We are on 68 hectares of farmland featuring vineyards, pomegranate and plum fields, oaks, olive trees and herb gardens. Men are at work, briskly laying bricks, building and restoring Cape Dutch edifices, putting together the many elements of what will be a boutique winery and 25-room five-star hotel set to open next year as part of the Leeu Collection.
“Leeu is our name [in South Africa]. In Afrikaans, it means lion, just as Singh in Sanskrit means lion,” says Singh. For the record, the number plate on his Lexus SUV is – no surprise – LEEU 1.
Singh cannot conceal his excitement, pointing to the vistas and the valley and everything in between.
We are soon negotiating a plywood plank, connecting precariously two mounds of earth, to the dining room areas of the under-construction manor house. Singh informs the building will also include a library containing both Gandhi and Mandela memorabilia.
The manor house overlooks a manicured garden with art occupying center stage – life-size bronze sculptures by South African artist Deborah Bell hand-picked by Singh.
“I know all the people in the art world in Cape Town; we have been acquiring art and sculptures all of which will be displayed at our estate,” he says.
Singh has 18 sculptures for the farm, he tells us, valued from $50,000 to $200,000.
Leeu Estates is a composite of three adjoining farms – Dieu Donné, Klein Dassenberg and Von Ortloff – that Singh bought in a year. The total investment in the development is $35 million.
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The estate will include a gym and spa – “that will be the best anywhere in Stellenbosch, Franschhoek and Paarl” – and a winery producing the Mullineux &amp; Leeu Family Wines, overseen by husband-wife winemaking duo Chris and Andrea Mullineux. Winners of the 2014 Platter’s Winery of the Year Award, the couple will develop a Leeu range of premium wines for release end of 2016.
Singh also has shares in their Riebeek Kasteel winery in Swartland, a wine region 50 kilometers north of Cape Town where he has another farm, only for viticulture. The Swartland winery specializes in Chenin Blanc and Syrah wines, specific to the terroir of the region.
Leeu Estates is but one component of Singh’s interests in Franschhoek. In this charming one-road town, he also acquired Rusthof, a country house now being renovated as Leeu House, a soon-to-open 13-room boutique hotel that will be “very Cape Dutch” with a large garden in the front.
And at the Heritage Square piazza a few meters away, he is set to open the town’s first Indian and Oriental restaurants, which will also include a bar. And alongside Leeu House, again a first for Franschhoek, he will open a microbrewery making craft beer.
“So that’s our story in South Africa,” says Singh.
Ranked by FORBES as one of India’s richest, with a net worth of $975 million, Singh is the Founder and Chairman of Max India Limited, with diverse interests in life insurance, healthcare, health insurance and senior living.
Max India has a successful joint venture with Life Healthcare in South Africa since 2011. André Meyer, Chief Executive Officer of Life Healthcare, calls Singh “a friend”.
“To me, Analjit is best described by the quote ‘the true character of a man is best measured by how he treats those who can do nothing for him’. No matter who they are, Analjit always treats people as his equal, with dignity and respect. To call Analjit a friend is truly an honor and a privilege,”
says Meyer.
A self-made entrepreneur, Singh is highly respected in India’s corridors of power. He was awarded the Padma Bhushan, one of India’s highest civilian honors, in 2011.
The son of Ranbaxy founder Bhai Mohan Singh, he passed out of The Doon School in Dehradun in 1971, and is an MBA from Boston University. He lived in the United States for seven years before founding Max India in 1985. The 61-year-old Singh, who is also the non-executive Chairman of Vodafone India, lives in New Delhi with his wife Neelu and children Veer, Piya and Tara.
His stately bungalow at 15 Aurangzeb Road, in the Indian capital, sits on a three-acre garden estate. It was renovated with a neoclassical look in 2008, and Singh is known to only serve South African wine at home.
“But why am I [in South Africa now]? Was this a part of my plan and vision? Absolutely not,” says Singh.
Singh visited Johannesburg for the first time in 2010 for the FIFA World Cup with his wife and elder daughter Piya, when they also traveled to Cape Town for two nights. There was a reason why he did.
“The year before, my younger daughter Tara had flown to Cape Town for a wedding. [Before her trip], when she asked me if she could go, I said ‘absolutely not’, and I asked her, ‘how the heck do you get there?’ She [finally did], phoned me and said ‘it’s your kind of place and you have got to come’. I came here out of intrigue; I wanted to know if Tara was pulling my leg or if it was for real. So I arrive here, see the airport, see the town and see this is Africa. I never imagined you would have this little European jewel sitting out here and which otherwise was called Africa.”
Singh vividly recalls the following day when the driver took the family to the Cape of Good Hope and to Franschhoek, for the first time. Ironically, they stopped for breakfast at Grande Provence, the farm right next to Singh’s current estate.
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“When we arrived there, I got off the car, and said ‘where are we?’ I was like a kid in a toy shop. I looked around and there was such a sense of strong energy, a sense of beauty and a sense of place that I imbibed. It was like this is an unfinished piece of work; I have to come back and explore. Just what is this place on earth?”
“I think I later realized [why I took to the place]. As a Delhi family – until all the problems in Kashmir – for about 17 years, we were [regular visitors] to Gulmarg, [a hill station] in Kashmir. And ever since childhood, and probably because of the Kashmir experience, my preference became hills, mountains, fog, clouds, rain and snow and that carried into [my years at] The Doon School, where the topography was much the same. And then I went to [study in] Boston, also a very pretty city. So my whole leaning and preference became that way. And when I saw nature here in winter, I saw the hills and greenery. What is unusual is many places have hills and similar topography, but not at this proximity. Here, you feel like you can walk to them, and that’s a very powerful, energetic feeling.”
After that first inspiring visit, Singh returned to Cape Town, not once, but twice over the next six months, for what was a personal quest.
“I was entering a phase in my life where I was looking for some stillness. I was looking for places to be in that are tranquil, that encourage inner peace; I was looking for settings that are meditative in nature. I then realized this is the place for me. And so the idea was to get a small manor house as a form of retreat, and come here for a few weeks and escape Delhi’s summer. That’s how the story started,” says Singh.
After a fairly exhaustive search, Singh decided on his first property, Klein Dassenberg in Franschhoek, which – “look at the serendipity of the whole thing” – abutted Grande Provence.
“There’s another reason why we ended up there. It’s Vastu-compliant,” says Singh, an ardent believer of Vastu Shastra, an ancient Indian science of construction and architecture.
“The property is high on the south west, low on the north east. The directions are all correct but it had two problems: it had the kitchen in the west when it should have been in the east, and the living quarters were in the east which should be in the west.”
Renovations are on so they now conform to Vastu Shastra. When Singh bought the farm, it had a manor house, guest cottage, and a slave cottage, now renamed The Pomegranate House.
“We got going, until somebody suggested the farm next to us was on sale. Then there was an expansion opportunity on an adjoining farm with a winery on it. So I showed up, liked the site and we acquired that farm too, all in less than a year. And then the farm at the other end was also on sale. So we acquired that as well. And then, we had enough hectares to farm on our own, so we hired a farm manager.”
Luckily for Singh, he got top talent. He was introduced to acclaimed South African viticulturist Rosa Kruger.
“I was lucky to find the right people without looking for them. I told Rosa, ‘I don’t know the first thing about winemaking, would you mind taking my farm on contract?’, and she said, ‘I like you, so I will help you, but I can’t take on the responsibility’. Rosa told me about a boutique wine company called Mullineux, they had two angel investors, and were looking to exit. She said ‘if you acquire, you get an ongoing successful wine company’.”
In October 2013, Singh flew in from London to sign the deal. As with every aspect of his journey into South Africa, this too had a story.
“On the British Airways plane, the stewardess handed out the menu cards and what do I see on the wine list? Mullineux Wine! Again, I felt like a kid in a toy shop.”
Singh says his new venture has made him appreciate wine more. Every year, he visits a new wine-growing area. Last year, he was at Napa Valley in California, and is now a member of The Napa Valley Reserve, one of the world’s biggest wine clubs.
“I have started the whole journey of appreciating wine and the world of lifestyle around wine, which has to do with food and so on. Frankly, now it does not seem so much of an accident as it did before, as actually, it is all the things that I like as a person, and not as a businessman. We give too much emphasis on the aspect of a business person, and too little emphasis on the person. I don’t believe, now at least, that the sole purpose of my life is business,” says Singh.
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“Business is one part of my life but the person is more permanent and more holistic in a manner of speaking. So when I think of myself as a person and my likes and dislikes, and I don’t have many dislikes, what I like most are all the things this life embodies. This place gives me greenery, nature, mountains, fog, and science and technology, as wine-making is all about technology [with regard to] the maturation process, and the way the fruit is extracted. These are the things I like. I don’t like sitting in front of a computer screen trying to trade off the New York Stock Exchange. It’s not my cup of tea. I have therefore really begun to think of this lifestyle, even though my days are busy when I come here. But whilst you may call it work, for me, it’s the most pleasurable thing to do… I am in the moment when I am here. It’s the most restful state for the mind. I feed off natural energy.”
For the moment, until his wine farm and hotels come online, Singh can be found at the Le Quartier Français, where he stays each time he is in Franschhoek. He has blended in well, and earned the town’s respect.
“I am like a local here, everyone is so nice to me,” he says.
“Analjit Singh is a part of the family,” agrees Susan Huxter, the owner of Le Quartier Français. “He is a truly perceptive, inspirational and intriguing individual. We feel [in him] an aura of tranquillity and spirituality that intrigues us and puzzles us at the same time. His journey in Franschhoek will be eventful, exciting and bring a whole new vibrancy to the village, as he is sensitive to his surroundings and the people, and soon – I believe – we will be able to converse with him in Afrikaans.”
Singh’s neighbor at Leeu Estates is Virgin Atlantic’s Richard Branson, whose property Mont Rochelle, is a luxury hotel and vineyard next door.
Singh says it’s a good thing.
“There is an element of novel excitement in the way Mr Branson lives his life and I hope that zeitgeist of Franschhoek in general and our neighborhood in particular, would benefit from his legendary joie
de vivre.”
Clearly, Singh’s is a story that will keep evolving. The South Africa sojourn is perhaps only the beginning of his journey into Africa.
“The show must go on,” says Singh, even as he is mobbed by locals, admirers and colleagues from India in the little South African wine town he now calls home.

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A Concept Car That Captivates

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