
<p id="h-after-a-six-year-hiatus-singer-adele-released-her-anticipated-new-track-easy-on-me-which-has-topped-the-u-s-itunes-chart-and-attracted-millions-of-views-within-hours-of-being-uploaded-to-youtube-to-become-the-site-s-top-trending-clip-ahead-of-her-upcoming-album-30-released-next-month"><meta charset="utf-8">TOPLINE: After a six-year hiatus, singer Adele released her anticipated new track, ‘Easy On Me,’ which has topped the U.S. iTunes chart and attracted millions of views within hours of being uploaded to YouTube to become the site’s top trending clip ahead of her upcoming album, <em>30, </em>released next month.</p>



<h2 class="wp-block-heading" id="h-key-facts">KEY FACTS</h2>



<p>The music&nbsp;<a href="https://www.youtube.com/watch?v=U3ASj1L6_sY&amp;ab_channel=AdeleVEVO" target="_blank" rel="noreferrer noopener">video</a>&nbsp;for “Easy On Me” attracted nearly 15 million views in the first eight hours of being uploaded, a figure that is growing rapidly as European and U.S. listeners wake up.&nbsp;&nbsp;</p>



<p>Fans of the British singer&nbsp;<a href="https://www.theguardian.com/music/2021/oct/15/lil-nas-x-and-alicia-silverstone-react-to-adeles-new-single-easy-on-me-you-always-make-me-cry" target="_blank" rel="noreferrer noopener">praised</a>&nbsp;the new track and lauded the video’s homage to Adele’s earlier hit, “Hello,” both of which were directed by Xavier Dolan.&nbsp;</p>



<p>Within hours of its release, the song had climbed to the top of the U.S. iTunes&nbsp;<a href="https://kworb.net/charts/itunes/us.html" target="_blank" rel="noreferrer noopener">charts</a>&nbsp;and at the time of writing is the fourth-most&nbsp;<a href="https://music.apple.com/us/playlist/top-100-usa/pl.606afcbb70264d2eb2b51d8dbcfa6a12" target="_blank" rel="noreferrer noopener">played</a>&nbsp;song on Apple Music in the U.S..&nbsp;&nbsp;</p>



<h2 class="wp-block-heading" id="h-crucial-quote">CRUCIAL QUOTE</h2>



<p>Adele said&nbsp;<em>30</em>&nbsp;will address her divorce from Simon Konecki, with whom she has a son, in 2019. Its numeric title, as with the singer’s previous releases, signifies her age at the time it was written and the singer&nbsp;<a href="https://www.vogue.co.uk/arts-and-lifestyle/article/adele-british-vogue-interview" target="_blank" rel="noreferrer noopener">said</a>&nbsp;the album is a chance to share “my side” of the separation. “I’ve learned a lot of blistering truths about myself along the way,” Adele said, adding that the writing process was a “maze of absolute mess and inner turmoil” and spanned “the most turbulent period of my life.” Now, Adele said: “I’d go as far as to say I’ve never felt more peaceful in my life. And so, I’m ready to finally put this album out.”&nbsp;https://embedly.forbes.com/widgets/media.html?type=text%2Fhtml&amp;key=3ce26dc7e3454db5820ba084d28b4935&amp;schema=twitter&amp;url=https%3A//twitter.com/adele/status/1448287471649837061&amp;image=https%3A//i.embed.ly/1/image%3Furl%3Dhttps%253A%252F%252Fabs.twimg.com%252Ferrors%252Flogo46x38.png%26key%3D3ce26dc7e3454db5820ba084d28b4935</p>



<h2 class="wp-block-heading" id="h-what-to-watch-for">WHAT TO WATCH FOR</h2>



<p><em>30</em>&nbsp;is due to be&nbsp;<a href="https://www.forbes.com/sites/jemimamcevoy/2021/10/13/adele-announces-new-album-30-will-come-out-next-month/?sh=5a4d9d6f6c2d">released</a>&nbsp;November 19.&nbsp;</p>



<h2 class="wp-block-heading" id="h-key-background">KEY BACKGROUND</h2>



<p>‘<em>30</em>,’ which has been teased for weeks, is one of the most anticipated musical releases of the year. The Grammy-award-winning singer’s previous albums—<em>19</em>,&nbsp;<em>21</em>&nbsp;and&nbsp;<em>25</em>—were all runaway successes and her last studio album,&nbsp;<em>25</em>, and its lead single, ‘Hello,’&nbsp;<a href="https://www.billboard.com/articles/columns/chart-beat/6777905/adele-25-sales-first-week-us#:~:text=It's%20official%3A%20Adele's%2025,sale%20music%20purchases%20in%201991." target="_blank" rel="noreferrer noopener">broke</a>&nbsp;U.S. sales&nbsp;<a href="https://www.reuters.com/article/us-music-charts-adele/adeles-hello-breaks-1-million-digital-sales-in-record-idUSKCN0SR2AX20151103" target="_blank" rel="noreferrer noopener">records</a>.&nbsp;&nbsp;</p>



<h2 class="wp-block-heading" id="h-big-number">BIG NUMBER</h2>



<p>108.2 million. That’s how many YouTube views the platform&#8217;s fastest viral video, the BTS single “Butter,” notched up in 24 hours after release, according to Statista&nbsp;<a href="https://www.statista.com/statistics/478082/fastest-viral-videos-views-in-24-hours/" target="_blank" rel="noreferrer noopener">data</a>. BTS dominates YouTube’s top 20 fastest viral videos to date, with Adele’s latest single rapidly approaching these ranks as of early Friday.</p>



<h2 class="wp-block-heading" id="h-further-reading">FURTHER READING</h2>



<p><a href="https://www.forbes.com/sites/jemimamcevoy/2021/10/13/adele-announces-new-album-30-will-come-out-next-month/?sh=5a4d9d6f6c2d">Adele Announces New Album ‘30’ Will Come Out Next Month</a>&nbsp;(Forbes)</p>



<h2 class="wp-block-heading" id="h-further-viewing">FURTHER VIEWING</h2>



<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Adele - Easy On Me (Official Video)" width="500" height="281" src="https://www.youtube.com/embed/U3ASj1L6_sY?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<p><strong><em>By Robert Hart, Forbes Staff</em></strong></p>


The 59th GRAMMY Awards – Roaming Show

Adele’s ‘Easy On Me’ Tops iTunes Chart, Grabs Millions Of Views Hours After Release

<p>The biggest year of Queen B’s career comes courtesy of a massive tour. The superstar singer played 95 shows, bringing in an average $2.4 million per city, according to Pollstar. She also dropped her most innovative album. Titled simply Beyoncé, the record hit iTunes in December with barely any publicity; the single Drunk in Love has already sold more than one million copies.</p>
<p>But Beyoncé doesn’t stop with music – she’s built a small business empire. She earns millions endorsing companies like H&amp;M and Pepsi. She has a line of fragrances with names like Heat, Rise and Pulse, and then there’s her clothing company House of Dereon, which features jeans, shoes and accessories. All together, we estimate that Beyoncé earned $115 million between June 1, 2013 and June 1, 2014.</p>
<p>The singer is embarking on another big year highlighted by her first world tour with her husband, Jay Z. Their On The Run tour, which kicked off June 25 in Miami, will be short (only 20 dates are set) but lucrative for the pair, who can claim the crown as the most powerful celebrity couple in the world.</p>
<p>&nbsp;</p>
<p>Jay Z also places high on the Celebrity 100 this year, in sixth place with an estimated $60 million in earnings. That comes from a variety of sources, including his latest album, Magna Carta … Holy Grail; dozens of live shows; his growing Roc Nation empire and business ventures ranging from his 40/40 nightclub chain to his D’Ussé cognac.</p>
<p>FORBES’ annual Celebrity 100 list ranks the top stars from the worlds of movies, TV, music, sports, books and modeling based on money and fame.</p>
<p>We estimate earnings by talking to lawyers, producers, agents and other in-the-know folks to figure out how much over 200 celebrities earned from entertainment-related business in the past year. That includes things like music sales, upfront pay on movies and endorsement work. Our time frame for earnings this year is June 1, 2013 to June 1 2014. We don’t deduct for things like taxes, agent fees or the other expenses associated with being a celebrity.</p>
<p>We measure fame in a variety of ways. We count how many times each celebrity was mentioned in print, on TV and radio. We factor in a score from StarCount for social media power over 12 platforms including Twitter, Facebook and YouTube. This year we’ve also added an impact score, similar to the one we use for our Power Women list. Based on reporting by our editorial staff, the number measures the impact each celebrity has on the entertainment industry and our culture overall. We put all of those numbers into an algorithm to come up with our final list. Justin Bieber had the highest ranking for social networking power but because of his low impact this year, he only ranked 33rd on our list, down from ninth last year.</p>
<p>In second place, is LeBron James. We estimate that the basketball player earned $72 million last year. James recently announced that he’s opting out of his contract with the Miami Heat to become a free agent. That could mean an even richer payday for James, who earns big endorsing companies like Coca-Cola and McDonald’s — or not if he decides to sacrifice salary to build a stronger roster around him.</p>
<p>In third place is Dr. Dre, who earned more in the past 12 months than anyone in the history of the Celebrity 100. We peg Dre’s earnings at $620 million thanks to Apple’s purchase of his Beats by Dre for $3 billion. Last year’s No. 1, Oprah Winfrey, falls to fourth place this year with an estimated $82 million in earnings. The talk show host’s eponymous cable network, OWN, is finally turning around (it became cash-flow positive in 2013) and Winfrey helped make Lee Daniel’s The Butler a hit. But the three celebrities ranked above her just have more influence and power at this moment.</p>
<p>Rounding out the top five is another talk show host, Ellen DeGeneres, who we estimate earned $70 million in the last 12 months. The new queen of daytime TV broke the Internet this year when she posted what has become the most famous ‘selfie’ of all time. Aside from the ratings success of The Ellen DeGeneres Show, the 56-year-old is beefing up her producing roster. Her production company is working on pilots for the CW and NBC, and cable network HGTV will air a DeGeneres-produced design competition series next year.</p>


Tag: iTunes

FORBES AFRICA SOCIAL MEDIA

Adele’s ‘Easy On Me’ Tops iTunes Chart, Grabs Millions Of Views Hours After Release

Beyoncé Tops Celebrity 100 List