&nbsp;The milestone speaks for itself: it’s the 10th anniversary of FORBES AFRICA’S 30 under 30 list, and just like the honorees who have come before them, the class of 2024 too are driven by impact. Profits aside, it’s about achieving success with innovation, influence and individuality. They aren’t looking to fill big shoes but rather lace up their own and forge ahead with giant strides, leading by example and leaving an indelible path for the changemakers to come.



Words and Curation: Chanel Retief Additional research and reporting: Nicole Pillay With inputs from: Oluwatomisin Amokeoja Art Direction and Layout: Lucy Nkosi | Photography: Katlego Mokubyane | Photography Assistant: Sbusiso Sigidi | Studio: NewKatz Studio, Johannesburg | Styling: Deneal Van Wyk | Outfits supplied by: B Mashilo Designs, DFLO, Franc Elis, Ephymol and Preview Accessories | Hair &amp; Makeup: SnehhOnline Beauty



TEN YEARS, of uncovering some of the most influential and iconic young people on the continent. Ten years, of shining the spotlight on business innovators and tech trailblazers impacting their communities, countries and the continent.



Ten years, of profiling record-breakers, history-makers and risk-takers determined to rewrite the narrative on Africa. The 10th anniversary of FORBES AFRICA’s 30 Under 30 list is testament to the unmistakable potential and talent pool that exists on a continent boasting the world’s youngest population, and their role in together crafting Africa’s growth story.



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Building a business and a brand, and consistently creating change on the continent, as a 20-something, is no mean feat. And it’s perhaps their path-breaking innovations and against-all-odds resilience that’s leading the rest of the world to Africa as the next frontier. The world is becoming more African. The whole continent of Africa, with 54 countries, is home to 1.45 billion people, and the economies are being driven by a growing young population.



The United Nations states in a report that 70% of sub-Saharan Africa is under the age of 30; and that more than a third of the world’s young people will live in Africa by 2050.Experts also stipulate that the future of Africa’s wealth is young and female, and they hold the greatest potential for investment prospects. 



The 2023 Africa Wealth Report, published by Henley &amp; Partners in partnership with New World Wealth, reports that the total investable wealth currently held on the African continent amounts to $2.4 trillion, and its millionaire population is expected to rise by 42% over the next 10 years. Whatever the numbers, over the last decade, we have recorded this and more of Africa’s appetite and tireless tenacity for growth and prosperity, with the youth spearheading that narrative, never veering away from the heartwarming concept of ubuntu (compassion and humanity) bringing the continent and its communities together. We can’t wait to see what the next decade will unfold.



Editor’s note: The list follows no particular order



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h2 class="wp-block-heading has-text-align-center" id="h-methodology">METHODOLOGY </h2>



The nomination process began late 2023, as over a thousand applications came through. Part of the rigorous reporting and vetting process also involved going through social media profiles, police clearance reports, reference letters from financial institutions and testimonials from the colleagues, collaborators, business partners and employees of short-listed nominees. Background checks were conducted on potential candidates, which included reviewing documentation to ensure there are no criminal records, troubling lawsuits/bankruptcies, and/or allegations of crime, misconduct, sexual harassment/abuse or fraud. For the 2024 list, FORBES AFRICA, for the fifth year running, partnered with audit fi rm SNG Grant Thornton to assess company financials from losses to growth margins to overall revenue and profits since incorporation. In addition to the research and reporting of the editorial team, FORBES AFRICA also depended on a panel of high-profile judges and independent subject-matter experts to ensure that only Africa’s most merit-worthy make it to the final list. Instead of having only one adjudicator per category (Business, Technology, Health/Science, Creatives and Sports), we also sought the help of past list-makers – our illustrious 30 Under 30 alumni – to judge potential finalists. This list is only but a small indication of the wealth of young talent that exists on the continent and they will no doubt be unraveled on these pages in the months and years to come.



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<ol>
<li>Alex Mativo, 29, Kenya CEO and Co-founder, E-LAB, Nanasi and Duck Industry: Multiple ventures</li>



<li>Ann-Kathrin Joos, 28, South Africa CEO and Founder, Standard Beauty Industry: Beauty</li>



<li>Vimbai Masiyiwa, 29, Zimbabwe CEO, Batoka Hospitality Industry: Tourism</li>



<li>Andrew Ddembe, 28, Uganda Co-founder and CEO, MobiKlinic Industry: Healthtech</li>



<li>Chad Jones, 28, South Africa Social Media Content Creator and Brand Influencer Industry: Social media</li>



<li>Adedamola Oyinlola Adefolahan (Fireboy DML), 28, Nigeria Singer-songwriter Industry: Entertainment&nbsp;</li>



<li>Tyla Laura Seethal, 22, South Africa Singer-Songwriter Industry: Entertainment</li>



<li>Ayushi Chandaria, 26, Kenya Founder, Design Thinking Program (Kenya) Industry: Education</li>



<li>Ama Qamata, 25, South Africa Actress, Producer Industry: Entertainment</li>



<li>Daniel Novitzkas, 28, South Africa Co-founder and Chairman of the Board, Specno Industry: Software Development and Technology Solutions</li>



<li>Prisca Wegesa Magori, 29, Tanzania CEO and Co-founder, TenTen Explore and Smart EFD Industry: Software Development</li>



<li>Luke Mostert, 27, South Africa Co-founder and Chief Strategy Officer, CatalyzU Industry: EdTech &amp; JobTech</li>



<li>Arooj Sheikh, 28, Kenya Founder and CEO, Beyond Kenyan Bars Sector: Social development</li>



<li>Kenneth M. Njeru, 25, Kenya Director and Founder, Africa Afya Healthcare Industry: Health Investment Services</li>



<li>Cayley Jorgensen, 29, South Africa CEO and Founder, Ingage Support; Registered Counselor Sector: Mental health</li>



<li>Hildah Magaia, 29, South Africa Forward for Mazatlán F.C Femenil and Banyana Banyana Industry: Sport – Football</li>



<li>Victor Osimhen, 25, Nigeria Footballer and Striker for Super Eagles Industry: Sport – Football</li>



<li>Tobi Amusan, 26, Nigeria Track and Field Athlete Industry: Sport – Athletics</li>



<li>Damian Willemse, 25, South Africa Stormers and Springboks rugby player Industry: Sport – Rugby</li>



<li>Ricardo Lognath, 29, South Africa Co-Founder and CEO, Omninela Medical</li>



<li>Nicolas Lognath, 27, South Africa Co-Founder and Director, Omninela Medical Industry: Healthcare/E-commerce</li>



<li>Ruth Erikan James, 29, Nigeria Founder, Veekee James Industry: Fashion</li>



<li>Shaun Maswanganyi, 23, South Africa Track and Field Athlete Industry: Sport – Athletics</li>



<li>Jeremiah Thoronka, 24, Sierra Leone Founder and CEO, Optim Energy Sector: Climate Change and Sustainability (Social Impact)</li>



<li>Calvin Usiri, 28, Tanzania Co-founder and CTO, Ramani Industry: Geographic Information Systems (GIS)</li>



<li>Peace Wutawunashe, 27, Zimbabwe Founder, Trigershot Engineering Industry: Solar/Renewable Energy</li>



<li>Esethu Cenga, 29, South Africa Co-founder and CEO, Rewoven Industry: Fashion</li>



<li>Josiah Akinloye, 29, Nigeria Founder and CEO, Mainlogix Technology Industry: Automation and Technology</li>



<li>Abioye Oyetunji, 29, Ghana Founder and CEO, FXKudi Industry: Fintech</li>



<li>Nadine Roos, 27, South Africa South African Rugby Union (Springboks) and Sevens player Industry: Sport &#8211; Rugby</li>
</ol>



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<ul>
<li>Registration is still open for the Forbes Under 30 Summit in Botswana! Join us on May 5 &#8211; 8 as we bring together the most successful young entrepreneurs from around the globe. The experience promises to be unbeatable.<a href="https://www.forbes.com/connect/event/2024-forbes-under-30-summit-africa?promo=NLFORBESAFRICA"> Secure your spot at the best rate toda</a>y.</li>
</ul>

final Under30

MEET THE CLASS OF 2024: Passion, Purpose And A Decade Of The 30 Under 30 List

<h3 class="wp-block-heading has-text-align-center" id="h-adecadeofunder30">#ADecadeofUnder30</h3>



It’s that time of the year when anticipation gives way to excitement as FORBES AFRICA prepares to welcome and honor, yet again, the next cohort of young innovators, influencers and intellectuals taking the continent by storm.



Marking 10 years of the FORBES AFRICA 30 Under 30 list, this edition will also hark back to the journey of unearthing Africa’s youngest and brightest people taking the continent to the future. The 10th annual list will highlight the potential of what is yet to come.



“It has been 10 years of showcasing tomorrow’s titans and billionaires! This list continues to draw great interest from our readers, young and old. And on a continent with the world’s youngest population, it’s more pertinent than ever to unravel these young movers and shakers who will be tomorrow’s global newsmakers,” says Renuka Methil, Managing Editor, FORBES AFRICA.



With thousands of applicants and hundreds of list-makers over the past decade, FORBES AFRICA has shone the spotlight on award-winning musicians, actors, tech trailblazers, business leaders, sports stars and social entrepreneurs, among others, who have gone on to become behemoths in their own right. The list has also evolved in the past decade to look at the new wealth creators from the world of content creation and digital media.


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<figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="1024" src="https://cms.forbesafrica.com/wp-content/uploads/2023/12/instagram-daily-2023-12-04T172738.612-1024x1024.png" alt="" class="wp-image-60428" style="width:770px;height:auto" srcset="https://cms.forbesafrica.com/wp-content/uploads/2023/12/instagram-daily-2023-12-04T172738.612-1024x1024.png 1024w, https://cms.forbesafrica.com/wp-content/uploads/2023/12/instagram-daily-2023-12-04T172738.612-300x300.png 300w, https://cms.forbesafrica.com/wp-content/uploads/2023/12/instagram-daily-2023-12-04T172738.612-150x150.png 150w, https://cms.forbesafrica.com/wp-content/uploads/2023/12/instagram-daily-2023-12-04T172738.612-768x768.png 768w, https://cms.forbesafrica.com/wp-content/uploads/2023/12/instagram-daily-2023-12-04T172738.612.png 1080w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


From names like Tems, Thuso Mbedu, Sho Madjozi and Burna Boy or influencers like Kay Yarms, Mihlali Ndamase and Elsa Majimbo, and let’s not forget business pioneers such as Shamim Nabuuma Kaliisa or Charlot Magayi, it has been a journey of listing stellar achievements. &nbsp;



Now is the time to invite the next 30 visionaries, risk-takers, change-makers and pioneers from Africa to take their place in the class of 2024. This is a list that promises to be our biggest and best yet as we foray our way into the next decade.



Our rigorous nominations process will require extensive paperwork including police clearance certificates (PCC) or a report from your country verifying that you have no criminal record, no ongoing or upcoming court cases and that you are a citizen of that country. The FORBES AFRICA 30 Under 30 team of curators will also need a recommendation/reference letter from a financial institution (like your bank), ensuring that you are a legitimate business/brand employing funds responsibly. We recommend that you contact your financial institution or advisor to prepare for this part of the process as well as apply for your PCC as it could potentially take 4-6 weeks.



Should you wish to nominate someone or yourself, please read the following.



<h3 class="wp-block-heading" id="h-the-judging-process-will-take-place-in-four-stages">The judging process will take place in four stages:</h3>



<ul>
<li>The first stage will be the evaluation of your motivation. If you do not hear back from us (within a specific period), please deem your nomination as unsuccessful.</li>



<li>The second stage will require potential candidates to submit further documentation for the next stage of assessment.</li>



<li>The third stage will include an analysis of your financials, revenue model and credibility as in-depth research will be conducted into who you are and your company/team (no criminal records, troubling lawsuits/bankruptcies, allegations of crime, bad behavior, sexual harassment/abuse cases or fraud).</li>



<li>The final stage will have an expert panel of judges assess the strong candidates, whittling them down to the final 30. The editorial and research team makes the final selection based on judges’ scoring/remarks and adjusts for diversity across company type, gender, background, etc.</li>
</ul>



NOMINATIONS AND APPLICATION CRITERIA:&nbsp;



Please read and take careful note of the following before applying.



<h3 class="wp-block-heading has-text-align-center" id="h-business-and-technology-categories-nbsp">Business and Technology categories&nbsp;</h3>



<ol start="1" style="list-style-type:1">
<li>Must be an entrepreneur/founder aged 29 or younger as on&nbsp;31&nbsp;March 2024&nbsp;</li>



<li>Should have a legitimate&nbsp;REGISTERED&nbsp;business on the continent&nbsp;</li>



<li>Business/businesses should be two years or older&nbsp;(please ensure you have your audited financial documents for at least two years as well as your company’s registration documents; should you make the second stage, this will be required)&nbsp;</li>



<li>The more innovative the business the better&nbsp;(as it speaks to Africa’s growth story)&nbsp;</li>



<li>Have you/your company created social impact on the African continent?&nbsp;</li>



<li>The company must be profit-generating&nbsp;</li>



<li>Must employ people in Africa&nbsp;</li>



<li>All applications must be in English&nbsp;</li>
</ol>



<h3 class="wp-block-heading has-text-align-center" id="h-sports-category">Sports category</h3>



<ol start="1" style="list-style-type:1">
<li>Must be a sports person aged 29 or younger as on 31 March 2024</li>



<li>Must be representing an African team</li>



<li>Should have a proven track-record of no less than two years</li>



<li>Should be making significant earnings</li>



<li>Endorsement deals and/or awards of any kind would be a bonus</li>



<li>Entrepreneurship and social impact are a plus, especially if applying under the Business/Technology category. However, the business must oblige by the same rules as under Business/Technology</li>



<li>All applications must be in English</li>
</ol>



<h3 class="wp-block-heading has-text-align-center" id="h-creatives-category-nbsp">Creatives category&nbsp;</h3>



<ol start="1" style="list-style-type:1">
<li>Must be a creative aged 29 or younger as on 31 March 2024&nbsp;</li>



<li>Must be from or based in Africa&nbsp;</li>



<li>Should have significant earnings&nbsp;</li>



<li>Should have a proven creative record of no less than two years&nbsp;</li>



<li>Awards/recognition of any kind should be mentioned&nbsp;&nbsp;</li>



<li>Social media presence will be taken into consideration&nbsp;</li>



<li>Entrepreneurship and social impact are a plus, especially if applying under the Business/Technology category. However, the business must be legitimate, registered and also two years or older&nbsp;</li>



<li>All applications must be in English&nbsp;</li>
</ol>



<h3 class="wp-block-heading has-text-align-center" id="h-health-science-category-nbsp">Health/Science category&nbsp;</h3>



<ol start="1" style="list-style-type:1">
<li>Must be a creative aged 29 or younger as on 31 March 2024</li>



<li>Must be from or based in Africa&nbsp;</li>



<li>Should have a proven track-record in the field of health and/or science for no less than two years</li>



<li>Must have social influence and impact&nbsp;</li>



<li>If the nominee is a doctor/professor, please provide us with documentation and a reference letter from the institution where the applicant received a doctorate or Ph.D.&nbsp;&nbsp;&nbsp;</li>



<li>Entrepreneurship and social impact are a plus, especially if applying under the Business/Technology category. However, the business must be legitimate, registered, and also two years or older&nbsp;</li>



<li>All applications must be in English</li>
</ol>


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<figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="1024" src="https://cms.forbesafrica.com/wp-content/uploads/2023/10/logounder30-blk4-1-1024x1024.png" alt="" class="wp-image-59683" style="width:302px;height:302px" srcset="https://cms.forbesafrica.com/wp-content/uploads/2023/10/logounder30-blk4-1-1024x1024.png 1024w, https://cms.forbesafrica.com/wp-content/uploads/2023/10/logounder30-blk4-1-300x300.png 300w, https://cms.forbesafrica.com/wp-content/uploads/2023/10/logounder30-blk4-1-150x150.png 150w, https://cms.forbesafrica.com/wp-content/uploads/2023/10/logounder30-blk4-1-768x768.png 768w, https://cms.forbesafrica.com/wp-content/uploads/2023/10/logounder30-blk4-1-1536x1536.png 1536w, https://cms.forbesafrica.com/wp-content/uploads/2023/10/logounder30-blk4-1-2048x2048.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


NOMINATIONS ARE NOW CLOSED

Tag: FORBES AFRICA 30 Under 30 2024

FORBES AFRICA SOCIAL MEDIA

MEET THE CLASS OF 2024: Passion, Purpose And A Decade Of The 30 Under 30 List

Call For Nominations To FORBES AFRICA’s 10th Milestone 30 Under 30 List: The Class Of 2024