They call themselves Geeks on a Plane and they landed in Africa with hope and money in the middle of uncertainty. Many of these investors and entrepreneurs are based in Silicon Valley, one of the biggest US business hubs, known for its start-up ecosystem, high-tech innovations and scientific developments. They have been touring Africa looking for investments.
“Successes are infrequent, maybe 20 to 30 percent of our investments will probably return some capital but the majority of the significant outcomes will be less than 10 percent of our portfolio and the really big outcomes will be under one and two percent,” says Dave McClure, the founding partner of 500 Startups, the venture capital and seed fund accelerator that organized Geeks on a Plane.
The company was launched seven years ago. It has created business opportunities for about 18,000 companies, making around 500 investments a year, says McClure.
“This is our eighteenth trip around the world. We usually take between 20 and 40 people to the different markets in the world and try to expose them to what is happening. We learn about the local market, we meet entrepreneurs and investors, and we tell them what is happening back in Silicon Valley. It’s a great way to get to new markets and meet new people.”
It has been four years since the first investment in Africa. Since then there have been at least 10 investments in sub-Saharan Africa, in payment infrastructure, mobile technology and services. The investment, per company, ranges from $25,000 to $100,000. McClure says some of their investments have failed, but they encourage companies to work hard to break even, as soon as possible, to attract other investors.
<div id="attachment_31484" style="width: 210px" class="wp-caption alignleft"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-31484" class="wp-image-31484 size-medium" src="http://www.forbesafrica.com/app/uploads/2017/05/3W0A0759-200x300.jpg" alt="" width="200" height="300" srcset="https://cms.forbesafrica.com/wp-content/uploads/2017/05/3W0A0759-200x300.jpg 200w, https://cms.forbesafrica.com/wp-content/uploads/2017/05/3W0A0759-300x450.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2017/05/3W0A0759-600x900.jpg 600w, https://cms.forbesafrica.com/wp-content/uploads/2017/05/3W0A0759.jpg 683w" sizes="(max-width: 200px) 100vw, 200px" />Dave McClure</div>
“To create the right risk appetite [is all] about hope and trust. When you think about trust, it’s when you sort of build a network of investors together… We have investors coming in and spending three weeks with us and we showcase some of our start-ups and what we have seen is that those people that are meeting for the first time are creative, so of a similar interest. One of the companies didn’t raise the money before, but with the class they raised $500,000,” says Bedy Yang, the Managing Partner at 500 Startups.
“You often see that intersection with a local founder and a local investor, it is not only among people on the same trip and same small circle, but the idea we open those circles. The reason we come to Geeks on the Plane is we want to map up those circles and narrow the trust quickly and say ‘I want to do something people believe in and write the cheques’.”
Monique Woodard, one of the first black female venture capital partners in the United States, says the best women in business are African women. Despite this, they are often rejected by banks and investors.
“I would say they need to start [considering women entrepreneurs] because I am coming to take those deals… The position of women in business in Africa is quite good when you look at large corporations or family run businesses. When you look at start-ups, we are still at the very beginning of seeing women entering,” she says.
Woodard says in a developing market they first look at telecoms, transportation, broadband, financial services, e-commerce and media.
“The sub-Saharan ecosystem is still emerging and developing market. There’s a playbook of how the developing markets of sub-Saharan Africa can grow and we have done it in other areas as well. I expected it to be different but not impossible,” says Woodard.
Woodard acknowledges fewer girls are taking science and mathematics at school but says she’s hopeful that will change. They have partnered with companies, like Andela in Kenya, to train and place women in the software development industry.
“That’s not something unique to Africa, that’s very much across the board. So, there are things we should be doing, figuring out how to encourage girls to continue with computers science degrees and then continue to be in the tech industry and start their own companies. When it comes to education, we play are role in investing in companies that provide education outside the public school system,” she says.
The company has helped many in Africa, including Hanan Abdel Meguid, an Egyptian businesswoman. In the early 1990s, Meguid, then a student at the American University in Cairo, took a leap of faith when she enrolled for a computer science degree despite not being familiar with computers. She discovered the field was male-dominated, but she stayed in the course.
“I started my first company with friends, right after university, because our dreams and our capabilities were much bigger than the opportunities in the market. A similar experience is happening for Arab youth this day. IT has become a catalyst for change,” says Meguid, who’s now based in Silicon Valley and mentoring in advisory and seed investment programs.
500 Startups has an appetite for risk – amid the turmoil of the week they landed in South Africa, it was just as well.

Risk? So What?

The journey to a million dollars can start in Ikot-Ekpene, a town in southern Nigeria famous for its palm oil, kernels, yams, cassava, taro, corn and raffia. As a child, Mark Essien watched his father, a graduate of the social sciences with no vocational training, build makeshift machines for communal use, such as excavators to pump sand out of the river. A proclivity to build was sown in Essien. It bore fruit decades later and thousands of miles away, in Germany, where he was attending university.
Essien got a job as a night watchman. He had to closely observe the bodily movements of a paralyzed man, which could possibly be fatal. During these long nights, Essien taught himself computer programing. He soon developed a file-sharing software that was bought by Bertelsmann Media, a German multinational mass media corporation. Essien was also hired by the company. Soon, his skills were in high demand. He made a living, and financed his university studies, by selling software to Orange SA (then known as France Telecom), Walt Disney and the United States Armed Forces. Soon, he got bored.
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“I wanted to get out of buying and selling software products and move into start-ups. Start-ups are a different beast,” Essien says placidly while sitting in his office, a recently remodeled colonial building in Yaba, a suburb in Lagos.
This time, in between wrapping up his Bachelor’s degree and waiting to begin his Masters’, Essien, in collaboration with friends, launched a start-up based on iPhone apps. This was around the time when the iPhone was first introduced to the world. The business performed fairly well, but Essien sought a new challenge and handed the reins of the start-up to his co-founders.
He was looking for a bigger challenge – one that would allow him to play a role in the technology space on the continent. In January 2012, Hotels.ng became this challenge. The online business was formed as the infant tech industry was taking off in Nigeria, and in Africa. In a few years, a content streaming service, a flight booking platform, online malls, car dealerships, real estate directories and more have sprung up in Nigeria. Hotels.ng joined their ranks, providing online solutions for people in need of temporary accommodation in Nigeria, from Ikot-Ekpene in the south, to Sabon Gari in the north.
Hotels.ng was started with financial contributions from family and friends, as well as Essien’s personal money. Starting the business was easy, making it a success would be more difficult.
“We were very lucky that we had some capital available and we were able to raise it pretty quickly. We were able to raise $75,000 after three months of operations,” says Essien.
Usually, start-ups are not this fortunate. It is believed Essien had an unnamed investor when he launched. However, in the tech ecosystem, local investors are still hard to find. Essien thinks this is because they are not seeing other investors make massive returns. He also doesn’t think much of those running start-ups in the country today.
“Investors don’t invest in ideas, especially in Nigeria when there’s so much execution risk. Every start-up has been done somewhere else successfully so the idea is good but can the person build it? I don’t think enough smart and resourceful people are in the start-up space.”
It would seem Essien doesn’t belong in this category. A few months after launching, he was made an offer by Jason Njoku, founder of successful content streaming service, iROKOtv, and start-up incubator, SPARK. He turned it down, stating he wouldn’t need investment for the next six to twelve months as he had enough from his first seed round.
“There’s a philosophy I have that every start-up should follow. You must be able to build a business with what you have. If you are dependent, your business will be vulnerable. I’d rather take no money than take bad money,” says Essien.
Hotels.ng managed to grow independently and, in 2013, Essien decided to sell 35% to SPARK for $225,000. This year, Hotels.ng raised $1.2 million from the Omidyar Network, the investment vehicle of eBay founder Pierre Omidyar, and EchoVC Pan-Africa Fund, a seed-stage technology fund.
The investment was a result of a six-month search, involving 60 to 70 investors who were interested in Africa. Essien insists, however, that the investment is not a magic wand and while some problems will disappear, bigger ones will take their place.
“Scaling a company up is extremely difficult. I have gone from me and one guy, to me and 49 people. You have to build structures, management. We need to understand what it means to have regional offices across Africa. We are going to start in Ghana. The stage we are in the market is still early. We have a bit of leeway to be slow on things. When you are faster than the market, it’s the quickest way to kill your business.”
Essien makes an interesting comparison. Before YouTube, there had been a number of video file-sharing platforms that were just as innovative. However, there was no global internet penetration to support their success. There were not enough people online, or even aware, to enjoy these sites. YouTube came at just the right time. Essien believes Hotels.ng must perfect such impeccable timing.
Although Essien’s journey, and that of his start-up, has only just begun, he knows where he is going.

Tag: Ecosystem

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Risk? So What?

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