Landmark transaction, largest Social bond transaction to date in capital markets



Abidjan, Côte d&#8217;Ivoire, 27 March 2020 &#8211; The African Development Bank (AAA) has raised an exceptional $3 billion in a three-year bond to help alleviate the economic and social impact the Covid-19 pandemic will have on livelihoods and Africa’s economies.  



The Fight Covid-19
Social bond, with a three-year maturity, garnered interest from central banks
and official institutions, bank treasuries, and asset managers including
Socially Responsible Investors, with bids exceeding $4.6 billion. This is the
largest Social Bond ever launched in international capital markets to date, and
the largest US Dollar benchmark ever issued by the Bank. It will pay an
interest rate of 0.75%. 



The African
Development Bank Group is moving to provide flexible responses aimed at
lessening the severe economic and social impact of this pandemic on its
regional member countries and Africa’s private sector.



“These
are critical times for Africa as it addresses the challenges resulting from the
Coronavirus. The African Development Bank is taking bold measures to support
African countries. This $3 billion Covid-19 bond issuance is the first part of
our comprehensive response that will soon be announced. This is indeed the
largest social bond transaction to date in capital markets. We are here for
Africa, and we will provide significant rapid support for countries,” said
Dr.&nbsp;Akinwumi Adesina,&nbsp;President of the African Development Bank Group.



The order book
for this record-breaking bond highlights the scale of investor support, which
the African Development Bank enjoys, said the arrangers.



“As the Covid-19
outbreak is dangerously threatening Africa, the African Development Bank lives
up to its huge responsibilities and deploys funds to assist and prepare the
African population, through the financing of access to health and to all other
essential goods, services and infrastructure,” said Tanguy Claquin, Head of
Sustainable Banking, Crédit Agricole CIB.



Coronavirus
cases were slow to arrive in Africa, but the virus is spreading quickly and has
infected nearly 3,000 people across 45 countries, placing strain on already
fragile health systems.&nbsp;



It is estimated
that the continent will require many billions of dollars to cushion the impact
of the disease as many countries scrambled contingency measures, including
commercial lockdowns in desperate efforts to contain it. Globally, factories
have been closed and workers sent home, disrupting supply chains, trade,
travel, and driving many economies toward recession.&nbsp;



Commenting on
the landmark transaction, George Sager, Executive Director, SSA Syndicate,
Goldman Sachs said: “In a time of unprecedented market volatility, the African
Development Bank has been able to brave the capital markets in order to secure
invaluable funding to help the efforts of the African



continent&#8217;s
fight against Covid-19. Not only that, but in the process, delivering their
largest ever USD benchmark. A truly remarkable outcome both in terms of its
purpose but also in terms of a USD financing”.



The Bank
established its Social Bond framework in 2017 and raised the equivalent of &nbsp;$2 billion through issuances denominated in
Euro and Norwegian krone. In 2018 the Bank was designated by financial markets,
‘Second most impressive social or sustainability bond issuer” at the Global
Capital SRI Awards.



“We are thankful
for the exceptional level of interest the Fight Covid-19 Social Bond has raised
across the world, as the African Development Bank moves towards lessening the
social and economic impact of the pandemic on a continent already severely constrained.
Our Social bond program enables us to highlight our strong development mandate
to the investor community, allowing them to play a part in improving the lives
of the people of Africa. This was an exceptional outcome for an exceptional
cause,” said Hassatou Diop N’Sele, Treasurer, African Development Bank.



Fight Covid-19 was allocated to central banks and official institutions (53%), bank treasuries (27%) and asset managers (20%). Final bond distribution statistics were as follows: Europe (37%), Americas (36%), Asia (17%) Africa (8%,) and Middle-East (1%).



Press Release by the African Development Bank

gettyimages-488744010-594×594

What You Need To Know About AfDB’s $3 billion “Fight COVID-19” Social Bond

Picture this: remote rural Africa, where communities assiduously farm vast stretches of arable land not knowing anything about digital technology or drones that can transform their lives.
Now picture this: forward-thinking innovators and entrepreneurs who swap the city for the village and lend these communities the tech and savvy to change farming – and their fortunes – forever.
Agriculture, the mainstay of Africa’s informal economies, needs a facelift, and some new faces to talk tech to power. Agri-tech is the buzzword, and we profile three innovators spearheading change in their communities. They grew up on these farms, and knowing their earth best, have created the technology they need, in turn revolutionizing agriculture, from the little corners of Africa.
<h4>‘Clarity From Above’ 
James Paterson, South Africa</h4>
<div id="attachment_36233" style="width: 310px" class="wp-caption alignnone"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-36233" class="size-medium wp-image-36233" src="https://www.forbesafrica.com/wp-content/uploads/2018/05/James-Paterson-CEO-300x300.jpg" alt="" width="300" height="300" srcset="https://cms.forbesafrica.com/wp-content/uploads/2018/05/James-Paterson-CEO-300x300.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2018/05/James-Paterson-CEO-100x100.jpg 100w, https://cms.forbesafrica.com/wp-content/uploads/2018/05/James-Paterson-CEO-600x600.jpg 600w, https://cms.forbesafrica.com/wp-content/uploads/2018/05/James-Paterson-CEO-150x150.jpg 150w, https://cms.forbesafrica.com/wp-content/uploads/2018/05/James-Paterson-CEO-768x768.jpg 768w, https://cms.forbesafrica.com/wp-content/uploads/2018/05/James-Paterson-CEO-1024x1024.jpg 1024w, https://cms.forbesafrica.com/wp-content/uploads/2018/05/James-Paterson-CEO.jpg 1181w" sizes="(max-width: 300px) 100vw, 300px" />James Paterson. Photo supplied.</div>
An unidentified flying object hovers over a 150-hectare orange farm in a small town called Clanwilliam in the Western Cape Province of South Africa.
It’s the first time James Paterson is testing his homemade drone. The object flies over the mountainous terrain offering a bird’s eye view, then singles out a tree with stunted growth. The object detects that the tree is not receiving enough water.
The object looks like a prop out of the Transformers movie series. It has eyes too – a camera lens – to monitor what’s happening on the ground. Paterson, 29, controls this propeller-enhanced technology using a controller. He is the co-founder and CEO of Aerobotics, a company that interprets satellite and aerial drone analytics to enable farmers.
He calls it “clarity from above”.
The drone space in Africa has significantly developed over the years, and the view from below has certainly changed too. In Rwanda, drones are a common sight, famously used to deliver blood and medical supplies to remote areas, and here in this small South African farm, it’s being used to improve the way we grow food.
<a href="http://www.forbesafrica.com/entreprenuers/2018/05/02/drones-by-africa-for-africa/" target="_blank" rel="noopener">READ MORE: Drones By Africa, For Africa</a>
Aerobotics’ core mandate is to provide data on tree crops, enabling farmers with information on disease, pests and water usage. They are able to tell the farmers if a tree lacks nutrition and what it needs.
“Find one small thing that is going to improve the farmers’ life and then focus on that,” says Paterson.
“Instead of just giving the farmer a picture or a map, we give him exactly what’s going on with the tree and we can track that over time.”
He believes this would be useful in areas such as Cape Town with the ongoing water crisis.
He co-founded the company with Benji Meltzer in 2014 after they built drones in Paterson’s garage. Paterson, who grew up on a fruit farm, had always loved aeronautics. Meltzer is also the Chief Technology Officer of Aerobotics.
Now, he is able to merge farming and tech into something he enjoys doing on a daily basis; running an aeronautical company providing farm analytical services.
<blockquote>“Some farmers… like the older way of doing things.”</blockquote>
<div id="attachment_36240" style="width: 310px" class="wp-caption alignright"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-36240" class="size-medium wp-image-36240" src="https://www.forbesafrica.com/wp-content/uploads/2018/05/farmer-using-Aerobotics-Flight-Planner-app-for-DJI-300x200.jpg" alt="" width="300" height="200" srcset="https://cms.forbesafrica.com/wp-content/uploads/2018/05/farmer-using-Aerobotics-Flight-Planner-app-for-DJI-300x200.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2018/05/farmer-using-Aerobotics-Flight-Planner-app-for-DJI-600x400.jpg 600w, https://cms.forbesafrica.com/wp-content/uploads/2018/05/farmer-using-Aerobotics-Flight-Planner-app-for-DJI-768x512.jpg 768w, https://cms.forbesafrica.com/wp-content/uploads/2018/05/farmer-using-Aerobotics-Flight-Planner-app-for-DJI-1024x683.jpg 1024w, https://cms.forbesafrica.com/wp-content/uploads/2018/05/farmer-using-Aerobotics-Flight-Planner-app-for-DJI.jpg 2048w" sizes="(max-width: 300px) 100vw, 300px" />Aerobotics interprets satelitte and aerial drone analytics to help farmers.</div>
But running the company hasn’t always been easy. Apart from competing with drone companies providing similar services, their biggest challenge has been trying to convince farmers to use their product.
“Some farmers… like the older way of doing things,” says Paterson.
“But even then, after we have met with them and we show them what that can do, they can really understand this is something that can help them on the farm.”
Currently, they have over 200 clients in countries such as the United States, Russia and South Africa.
Paterson has been one of the few to benefit from drone innovation in agriculture. He says he and the team were the only South African startups amongst 24 companies around the world to be part of Google’s Launchpad Accelerator in San Francisco early this year.
They have also secured an R8 million ($663,000) fund from two venture capital firms who Paterson says saw the benefit of their software for farmers. They are currently undergoing a new round of funding.
Aerobotics’ Chief Financial Officer, Timothy Willis, believes that technology in farming can assist in better risk mitigation and enhancing efficiencies around yields.
“I think those two things together will add to making a more efficient agricultural sector in Africa,” he says.
Five years from now, Paterson predicts drones will become more autonomous.
“In the future, you won’t be concerned about the drone, it will just do all the work for you.”
<h4>Smart Farming 
Ndubuisi Ekekwe, Abia State, Nigeria</h4>
<div id="attachment_36235" style="width: 210px" class="wp-caption alignnone"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-36235" class="size-medium wp-image-36235" src="https://www.forbesafrica.com/wp-content/uploads/2018/05/NdubuisiEkekwe_IMG_82841-200x300.jpg" alt="" width="200" height="300" srcset="https://cms.forbesafrica.com/wp-content/uploads/2018/05/NdubuisiEkekwe_IMG_82841-200x300.jpg 200w, https://cms.forbesafrica.com/wp-content/uploads/2018/05/NdubuisiEkekwe_IMG_82841-300x450.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2018/05/NdubuisiEkekwe_IMG_82841-600x900.jpg 600w, https://cms.forbesafrica.com/wp-content/uploads/2018/05/NdubuisiEkekwe_IMG_82841-768x1152.jpg 768w, https://cms.forbesafrica.com/wp-content/uploads/2018/05/NdubuisiEkekwe_IMG_82841-682x1024.jpg 682w, https://cms.forbesafrica.com/wp-content/uploads/2018/05/NdubuisiEkekwe_IMG_82841.jpg 1181w" sizes="(max-width: 200px) 100vw, 200px" />Ndubuisi Ekekwe. Photo supplied.</div>
From a farm in the Abia State of Nigeria, Dr Ndubuisi Ekekwe talks to us about a table.
Not just any table, but a small square-shaped table resting on one leg, which actually is “an electronic farm diary” that records and collects crucial information for farmers.
Ekekwe calls it Zenvus, which he created in 2011. It collects data on the soil’s pH, moisture and temperature, and records the sun’s intensity and humidity in the air. An inbuilt solar panel charges it.
The device is his contribution to smart farming. It wirelessly transmits the recorded data to a cloud server from which farmers access it on a mobile app and get real-time data.
“2020 to 2030 will be the decade of agri-tech,” Ekekwe tells FORBES AFRICA.
Zenvus services corporates, and have supplied to 500,000 farming entities. He says it’s currently in a partnership with the government of Cross River State in Nigeria, as well as Abia State.
Ekekwe says he has been approached by a number of international companies wanting to cash in on Zenvus. However, he has been reluctant to sell it.
“Someone wanted to buy Zenvus for $5 million five years ago. I wouldn’t even sell it for $15 million, just to tell you the kind of value it has,” he says.
For Ekekwe, it’s more important to service farmers. To date, he prides himself in having the largest farmers’ cooperative in Africa.
<blockquote>“I wouldn’t even sell it for $15 million.”</blockquote>
<div id="attachment_36239" style="width: 310px" class="wp-caption alignright"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-36239" class="size-medium wp-image-36239" src="https://www.forbesafrica.com/wp-content/uploads/2018/05/Field-Photos-of-Both-Devices-300x200.jpg" alt="" width="300" height="200" srcset="https://cms.forbesafrica.com/wp-content/uploads/2018/05/Field-Photos-of-Both-Devices-300x200.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2018/05/Field-Photos-of-Both-Devices-600x400.jpg 600w, https://cms.forbesafrica.com/wp-content/uploads/2018/05/Field-Photos-of-Both-Devices-768x512.jpg 768w, https://cms.forbesafrica.com/wp-content/uploads/2018/05/Field-Photos-of-Both-Devices-1024x683.jpg 1024w, https://cms.forbesafrica.com/wp-content/uploads/2018/05/Field-Photos-of-Both-Devices.jpg 2048w" sizes="(max-width: 300px) 100vw, 300px" />Zenvus collects crucial data for farmers in Nigeria.</div>
Ekekwe grew up as a farm boy in a village called Ovim in Abia State. Growing up, he received distinctions throughout his high school year and went on to acquire an engineering degree, four master’s degrees, two doctorates in management and microelectronics, as also a medical robotics degree from the United States.
He chose to move back and stay on in his village.
Ovim is known for the Ajonkwu festival when the Igbo community gather to celebrate the harvesting season.
According to Ekekwe, farmers rely on the moon to obtain a greater yield. As a result, tech for farming isn’t something a lot of people in his community are open to.
“Farmers are not literate and that is why we are not selling tech to them, we are selling the service,” he says.
According to the Alliance for a Green Revolution in Africa (AGRA), 65% of Africa’s labor force is engaged in agriculture. Despite this, agricultural productivity on the African continent still lags behind significantly compared to other continents. AGRA suggests that farming only accounts for 32% of the continent’s GDP. Africa therefore does not reap the benefits of agriculture.
<a href="http://www.forbesafrica.com/politics/2017/06/05/agriculture-behind-africas-health/" target="_blank" rel="noopener">READ MORE: Agriculture Behind Africa’s Health</a>
Ekekwe says the future of Africa is farming. He believes the convergence of tech and agriculture will result in more people wanting a piece of the pie of agri-tech startups and open up more opportunities for Africans across the continent.
<h4>‘Uber For Farmers’ 
Brian Bosire, Kisii, Kenya</h4>
<div id="attachment_36237" style="width: 310px" class="wp-caption alignnone"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-36237" class="wp-image-36237 size-medium" src="https://www.forbesafrica.com/wp-content/uploads/2018/05/RS16164_DSC_17101-300x181.jpg" alt="" width="300" height="181" srcset="https://cms.forbesafrica.com/wp-content/uploads/2018/05/RS16164_DSC_17101-300x181.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2018/05/RS16164_DSC_17101-600x361.jpg 600w, https://cms.forbesafrica.com/wp-content/uploads/2018/05/RS16164_DSC_17101-768x462.jpg 768w, https://cms.forbesafrica.com/wp-content/uploads/2018/05/RS16164_DSC_17101-1024x617.jpg 1024w, https://cms.forbesafrica.com/wp-content/uploads/2018/05/RS16164_DSC_17101.jpg 2048w" sizes="(max-width: 300px) 100vw, 300px" />Brian Bosire. Photo supplied.</div>
On a farm in southwestern Kenya, in the small town of Kisii, a field agent reads data off a yellow square-shaped monitor, which has wires running into a smaller device connecting to the soil. It takes him about five minutes to read data regarding the soil’s PH, water levels, and disease and pests found on it. In almost two minutes, the data is sent to the farmer.
The field worker’s job is done and he looks at his phone to find his next requested farm match.
The device that has helped him is named UjuziKilimo, which is Swahili for ‘knowledge farming’. Its founder, 24-year-old Brian Bosire, calls it “an Uber service for farmers”, and this on a farm that even Uber might find difficult to access.
The field worker travels to the nearest farmer who has requested his services. This kind of smart farming service costs the Kenyan farmer about $20.
Bosire had always wanted to become a key contributor to Kenya’s agricultural industry. He grew up in Kisii, a town known for its highlands and wet weather – favorable climate for farming. Frustrated by the lethargic technological growth in the agricultural space in his town, he sought to create something innovative that would improve the yields for the farmers of Kisii.
“We aren’t selling tech, we are selling the solutions,” he tells FORBES AFRICA.
Bosire says what he tries to do is become as close to the farmer as possible. As a result, he and his team target small-scale farmers and read data on vegetable crops, maize being one of them. The UjuziKilimo can read data from about five to 10 acres of land. Farmers can request data on their farms by simply sending an SMS so even farmers with the most basic cellular devices can benefit.
<blockquote>“We aren’t selling tech, we are selling the solutions.”</blockquote>
<div id="attachment_36238" style="width: 310px" class="wp-caption alignright"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-36238" class="size-medium wp-image-36238" src="https://www.forbesafrica.com/wp-content/uploads/2018/05/Ujuzi-Kit-300x200.jpg" alt="" width="300" height="200" srcset="https://cms.forbesafrica.com/wp-content/uploads/2018/05/Ujuzi-Kit-300x200.jpg 300w, https://cms.forbesafrica.com/wp-content/uploads/2018/05/Ujuzi-Kit-600x400.jpg 600w, https://cms.forbesafrica.com/wp-content/uploads/2018/05/Ujuzi-Kit-768x512.jpg 768w, https://cms.forbesafrica.com/wp-content/uploads/2018/05/Ujuzi-Kit-1024x683.jpg 1024w, https://cms.forbesafrica.com/wp-content/uploads/2018/05/Ujuzi-Kit.jpg 2048w" sizes="(max-width: 300px) 100vw, 300px" />UjuziKilimo helps improve yields.</div>
When Bosire moved to the big city of Nairobi to study, he took advantage of every opportunity to pursue his dreams as an entrepreneur. To date, he has founded three companies, all operating in the tech innovation space, UjuziKilimo one of them. 
It’s old hat that Kenya, the country which pioneered M-Pesa as one of Africa’s leading startups, is home to a lot more players in the tech space. But Bosire says his business is different.
Earlier this year, his other innovation company, HydroIQ, won the Startup of the Year Africa 2018 award. Slightly linked to agri-tech, it’s a virtual water network operator which connects water utility companies and water consumers through an online platform. It allows for mobile money payments, data analytics, leakage detections and water use and consumption through sensors that relay information.
All this leads one to believe that the future face of farming in Africa is young.
Bosire hopes UjuziKilimo can grow to reach from 10,000 farmers to over 50,000.
“We want to become the largest data center of agriculture analytics in Africa,” he says. Future plans include launching UjuziKilimo in the United Kingdom under the name ‘Soil Pal’.
&nbsp;

Green Combine harvesting small path of wheat

‘2020 to 2030 Will Be The Decade Of Agri-Tech’

No doubt, African nations and institutions remain resolute in their quest for peace and prosperity.
As the African Development Bank (AfDB) takes ownership of this grand mission through its High 5 development priorities, the West Africa sub-region, host to the bank’s headquarters and the location of Africa’s poorest, largest and fastest growing economies, continues to be a source of cheer and sobriety in equal measure.
West Africa’s political, economic and investment climate has been inundated lately with news of the new government in Ghana settling down to the business of governance; the inglorious exit of Yahya Jammeh, the Gambian politician and former military officer who ruled The Gambia from 1994 to 2017; Cote d’Ivoire’s modest macroeconomic achievements, now hinged on its 2016-2020 National Development Plan; Liberia’s preparations for presidential elections in October and Nigeria’s ongoing struggles with the health of its inflation-prone economy.
Equally distressing for Nigerians is the deteriorating health of President Muhammadu Buhari, as they marked two years of his administration last month. While economic stagnation and inertia were the dominant features of Buhari’s first year in office, his second year has been riddled with political and policy spats between the legislature and executive. Buhari’s recurrent disappearing acts have also not helped matters. For the second time this year, he had to be flown to London for urgent medical attention at the beginning of May, heightening fears of his incapacity to lead and govern Africa’s largest economy by GDP ($594.28 billion as at 2016).
Sadly, it is difficult not to connect Buhari’s private and personal struggles with the economic and public affairs of the nation. His physical and cognitive absence from the administration and shenanigans of governance has turned out to be the defining character of his tenure so far. It is also a symbolic reflection of Nigeria’s inability to lead the rest of Africa as the continent pursues social and economic rejuvenation.
To attain its numerous lofty goals for the continent, the rest of Africa and the AfDB will need the democratic engine of the Nigerian nation firing on all cylinders. Ghana’s former president John Dramani Mahama once said if Nigeria sneezes, the rest of West Africa catches a cold. With approximately 184 million inhabitants, Nigeria accounts for 47% of West Africa’s population, and has one of the largest populations of youth in the world, according to the World Bank, which also expects 1% and 2.5% growth for Nigeria’s economy in 2017 and 2018, respectively.
Clearly, harnessing the energy and creativity of Africa’s youth will be key to transforming the continent’s fortunes over the next several decades. Also crucial is intra-Africa trade, currently at 12%. Africa needs to trade with Africa, increasing the exchange of goods, services and investment across our fragmented borders.
Linked to trade and Africa’s youthful population is bio-technology and Africa’s capacity to feed itself. When African heads of state gathered in the Indian city of Ahmedabad during the 17th annual general meeting of the AfDB last month, the future of agriculture in Africa was top of the agenda. While the continent is hoping to feed itself and eradicate malnutrition by 2025, the average age of farmers on the continent is currently 60 years.
AfDB President Akinwumi Adesina says: “There are opportunities to empower the youth at each stage of the agricultural value chain as ‘agripreneurs’. Young people are doing new and amazing things in the agricultural space all over the continent but need to be motivated.”
The Bank sought to showcase young African Agripreneurs during its week-long Indian meetings, hoping to prove the point that Africa’s youth can be catalysts for job and wealth creation. Between 2010 and 2015, it had deployed $5.5 billion in agriculture sector investments, covering a portfolio of 6,000 projects and youth operations in agriculture and allied industries in Cameroon, Sudan, Nigeria and several other countries. It is working with scientists at the International Institute for Tropical Agriculture (IITA) in Ibadan, Nigeria, to empower young farmers under the Empowering Novel Agri-Business-Led Employment (ENABLE) youth program.
Keen to replicate the trailblazing works he did as Nigeria’s agriculture minister between 2010 and 2015 across Africa, Adesina once told this writer, “My vision for Nigeria’s agriculture sector is that we will use agriculture to produce stupendous amount of wealth&#8230; and become an agriculturally industrialized economy.”
Let’s hope this vision comes true.

GettyImages-140177271

Agriculture Behind Africa’s Health

In recent years, African countries have steadily emerged as strong consumer markets at a time when emerging economies are struggling with sluggish local demand. Fast-growing economies have greatly improved household incomes over the years as reflected by the rising household consumption expenditure.
Already international consumer businesses have taken notice of this and are planning to invest. A recent Deloitte EMEA survey: Consumer businesses priority markets for 2014-2015 ranked Africa third, behind the European Union and China, as an important market for investment this year by European consumer businesses. The survey confirmed a growing trend since the close of 2013, retail and consumer sectors are among the top three investment sectors by foreign direct investments.
No doubt, more households with discretionary spending means Africa’s consumer market is poised for even greater growth. Data from the World Bank shows that between 2000 and 2012, Africa’s household final consumption expenditure grew at an average annual rate of 10.7%, rising from $360 billion and reaching nearly $1.3 trillion. Consumer demand is now projected to add around $ 1.1 trillion to Africa’s Gross Domestic Product (GDP) by 2019, with Ethiopia, Uganda and Mozambique expected to be the fastest expanding markets. Clearly, rising prosperity is slowly becoming an important component in Africa’s future growth.
It is widely believed that much of the increasing demand is attributed to the growing middle class. Owing to their ever expanding varied tastes and preferences, this group has served as an important force behind the current consumer boom. Over the three decades ending in 2010, the middle class has grown by 3.1%, compared with the overall population growth of 2.6% effectively accounting for 34% of Africa’s population or 355 million people by the end of that year. It is forecast that by 2030, about half a billion Africans will join this class and a further half a billion by the year 2060.
Another important factor contributing to the African consumption story is the rapid urbanization. Migrations to bigger cities have created large clustered urban centers which are supporting growth in domestic demand. According to the United Nations (UN), Africa’s urban population as a percentage of the total population stood at 40% last year, up from 27% in 1980. The same research projects that urban population will grow to 47% by 2030.
Closely tied to urbanization is the young population. Younger Africans who form a large share of the rising middle class, are estimated to number at more than 200 million, or just over 20% of Africans. This dynamic demographic is expected to grow to 321 million by 2030 which translates into a 57% growth from 2010. Potentially, young African consumers are expected to account for even stronger demand for consumer goods in the future. Already demand from the 15-year-old to 24-year-old age group is driving growth of the modern retail and sales of branded goods. Interestingly, a recent Deloitte survey of this group revealed that the majority of younger consumers use mobile phones to access internet. Investors need an effective channel to engage with this group, especially across large markets.
In view of all this, it is highly probable that as wealth, which historically has been concentrated within the elite, begins to trickle down to the masses, the region will become a magnet for international capital. Evidently, for companies seeking to invest, it is clear that Africa is not suffering from a lack of demand, but perhaps from a lack of supply. With growth projected by the World Economic Outlook at around 7.7% annually to 2019 (this is twice the rate projected for advanced economies in the same period), potential investors can rest assured of a sustainable growing consumption trend.
Presently, the region is the second fastest growing economic region behind Asia. Certainly, it is undeniable that Africa is indeed an attractive consumer market that is worth tak

Tag: Economies

FORBES AFRICA SOCIAL MEDIA

What You Need To Know About AfDB’s $3 billion “Fight COVID-19” Social Bond

‘2020 to 2030 Will Be The Decade Of Agri-Tech’

Agriculture Behind Africa’s Health

half a billion reasons to be optimistic