Nelson Mandela’s centenary brought together headline-grabbing A-listers and pledges of over $7 billion towards pressing global issues. Though for some, it didn’t end well.



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It was exactly 10 years ago when Australian humanitarian
Hugh Evans, along with his friend Simon Moss, launched the Global Poverty
Project, committing to end extreme poverty by 2030.



That dream launched Global Citizen, and with that, an
eponymous festival in 2012.



“Over 5.65 million actions led to 58 commitments and
announcements worth $7,096,996,725, set to affect the lives of 137,368,628
people,” summed up the Global Citizen Festival, held in December 2018 for the
first time in South Africa, hosted at the FNB Stadium, in the historic township
of Soweto, in celebration of Nelson Mandela’s centenary.



On a hot Sunday afternoon that also saw looming rain clouds,
thousands wearing straw hats and shades, trooped into the stadium, some
arriving as early as 5AM for what was billed a mega concert. 



Presidents, delegates, CEOs, activists, musicians and more
gathered for the Global Citizen Festival: Mandela 100.



Among them, a galaxy of international and local celebrities
such as Beyoncé, Trevor Noah, Oprah Winfrey, Naomi Campbell, Usher, Danai
Gurira, Bonang Matheba, Nomzamo Mbatha, Tyler Perry, Pharrell Williams, Bob
Geldof, Ed Sheeran, and dignitaries such as South African President Cyril
Ramaphosa, Deputy Secretary-General of the United Nations Amina J. Mohammed,
Prime Minister Erna Solberg of Norway, President Nana Akufo-Addo of Ghana,
President Paul Kagame of Rwanda, former South African First Lady Graca Machel
and many more were all gathered for the one-day spectacle. 



The Daily Show anchor and host of the event, Noah said:
“This is 2010 all over again,” referring to the euphoria in South Africa when
the country hosted the FIFA World Cup that year.



“Everybody is here in Mzansi to celebrate the work of Nelson
Mandela,” he added.



<div class="wp-block-image"><figure class="aligncenter"><img loading="lazy" decoding="async" width="407" height="544" src="https://www.forbesafrica.com/wp-content/uploads/2019/02/Global6.png" alt="" class="wp-image-39091" srcset="https://cms.forbesafrica.com/wp-content/uploads/2019/02/Global6.png 407w, https://cms.forbesafrica.com/wp-content/uploads/2019/02/Global6-300x401.png 300w, https://cms.forbesafrica.com/wp-content/uploads/2019/02/Global6-224x300.png 224w" sizes="(max-width: 407px) 100vw, 407px" /><figcaption>Trevor Noah at the Neslon Mandela Global Citizen Festival. Picture: Supplied</figcaption></figure></div>



More than 75,000 people were in attendance at the stadium.



On stage, dignitaries committed actions taken to end extreme
poverty, achieve gender equality, and ensure food security, education and
global health.



“Everyone is a global citizen and how you want to take
action in helping others using your voice, reaching out to a representative and
holding rallies, coming together, uniting to make a change is wonderful.
Everybody has a voice now today,” model and activist Campbell who was on stage
told FORBES AFRICA on the sidelines.



&nbsp;“To have a 20-year
with the great man, President Nelson Mandela, is something I will treasure for the rest of my life and it’s an honor to be here and see everyone come together, and to see the young generation understand what this man Mandela stood for, what he sacrificed and what he wanted to achieve. And we are still trying to achieve what he wanted to, which is to eradicate poverty by 2030,” added Campbell. 



Nigerian musician Femi Kuti, son of the legendary Fela Kuti,
who performed and got the crowds dancing, told FORBES AFRICA some of the issues
he holds close to his heart are equality, poverty and the importance of
accountability by all leaders worldwide. 



“Every citizen must take responsibility for tackling these
problems,” he said. 



“My father is a really good example of this, Bob Marley is a
good example of this. If musicians did not talk about such issues, we would
probably be naïve.”



One of Nigeria’s best-selling musicians, D’banj, agreed.



He performed his hit song, Oliver Twist, wearing his
hallmark dark shades, a pair of metallic gold pants and jacket.



“Before I went on stage, I was so glad that this is Africa,
I have performed everywhere in the world but this is my home, and my people are
here,” he told FORBES AFRICA.



&nbsp;“Getting out here and
seeing my generation, the next generation, the millennials, and everyone coming
out, I am just so humbled. I can just say that, from here, the future is going
to be bright because the message of us stars coming together will leave a
mark.” 



The Nigerian artiste is not new to the Global Citizen scene.



<figure class="wp-block-image"><img loading="lazy" decoding="async" width="923" height="613" src="https://www.forbesafrica.com/wp-content/uploads/2019/02/Global2.png" alt="" class="wp-image-39092" srcset="https://cms.forbesafrica.com/wp-content/uploads/2019/02/Global2.png 923w, https://cms.forbesafrica.com/wp-content/uploads/2019/02/Global2-300x199.png 300w, https://cms.forbesafrica.com/wp-content/uploads/2019/02/Global2-600x398.png 600w, https://cms.forbesafrica.com/wp-content/uploads/2019/02/Global2-768x510.png 768w" sizes="(max-width: 923px) 100vw, 923px" /><figcaption> Beyoncé performs at the Neslon Mandela Global Citizen Festival. Picture: Supplied</figcaption></figure>



In 2015, he performed alongside Usher, Mary J Blige and
Will.i.am at the Global Citizen Earth Day in Washington D.C in the United
States.



“Global Citizen coming to Africa meant a lot for me… Because
after we leave here, we are going to leave a mark that is going to awaken them
and everybody is going to want to challenge our leaders to give us the right
change,” he said. 



Back on stage, the host Noah addressed the crowds about why
Africa should indeed be celebrated.



“When it comes to resources, Africa is the richest place on
earth,” he said.



“We have more booty than any other continent on the planet.
Men and women&#8230; The point is, Africa has a lot of natural wealth. But what’s
crazy is that even with all this wealth, 40% of all children across the continent
are stunted due to lack of access to food. Tonight, we are calling on African
leaders to commit three percent of their countries’ budgets to nutrition by
2020.”



All through the concert, the United Nations’ Sustainable
Development Goals were unraveled. 



The now former president of the World Bank, Dr Jim Yong Kim,
said it was important to contribute to issues related to health because, “the
crisis is much bigger”. As a result, the World Bank Group invested an
additional $1 million to health and education. 



Other celebrities and global leaders not present made their
own pledges through pre-recorded videos screened at the event.



Businessman and philanthropist Richard Branson pledged a
$105 million joint commitment to end the world’s leading cause of preventable
blindness. Prime Minister of Canada, Justin Trudeau, announced an investment of
$4 billion made at the G7 Summit towards education for vulnerable women and
girls globally.



Chancellor of the Federal Republic of Germany, Angela
Merkel, pledged €63 million ($72.2 million) to Global Citizen over the next
three years.



From a South African perspective, the Motsepe Foundation, a
hosting and presenting partner of Global Citizen, committed more than $104.4
million towards education, economic inclusion and equality of women and girls,
as well as the current debate on land reform in South Africa. Entrepreneurs
Patrice Motsepe and his wife Precious received a rapturous applause when they
appeared on stage. 



President Ramaphosa committed R2 billion ($144 million) for
youth in South Africa, and announced the government’s intention to spend R60
billion ($4.3 billion) to provide free access to schools for poor children in
South Africa.



<figure class="wp-block-image"><img loading="lazy" decoding="async" width="928" height="609" src="https://www.forbesafrica.com/wp-content/uploads/2019/02/Global3.png" alt="" class="wp-image-39093" srcset="https://cms.forbesafrica.com/wp-content/uploads/2019/02/Global3.png 928w, https://cms.forbesafrica.com/wp-content/uploads/2019/02/Global3-300x197.png 300w, https://cms.forbesafrica.com/wp-content/uploads/2019/02/Global3-600x394.png 600w, https://cms.forbesafrica.com/wp-content/uploads/2019/02/Global3-768x504.png 768w" sizes="(max-width: 928px) 100vw, 928px" /><figcaption> Beyoncé and Jay-Z at the Neslon Mandela Global Citizen Festival. Picture: Supplied </figcaption></figure>



But with all the pledges announced, the biggest question
remained, what next? 



The Commonwealth Secretary-General Patricia Scotland, who
was in attendance, weighed in on this.



“What I’d really like to see is we coming up with an
integrated action plan so that it is not just raising the money but we
absolutely identify how is this money going to be utilized and how we can work
together better to support one another and to make sure that it is more likely
that these issues will be delivered,” she told FORBES AFRICA.



“What I hope will come out of this is concrete action which
will make a difference to the lives of the people who are so desperately
thirsting for change.”



At the end of the day, what the 75,000-plus in the stadium
had really come for was the culminating act by Beyoncé, one of the world’s
highest-paid musicians listed on FORBES. 



In one of the outfits on stage, Beyoncé wore a sequined body
suit, thigh-high boots, and a dramatic cape that paid tribute to Africa’s 54
countries. It was designed by Mary Katrantzou, who said in an Instagram post:
“Her coat has the 54 countries of Africa mapped out and on each country there
is a different embroidery representing its diversity.” Beyoncé also wore a
colorful beaded mini-dress with an elaborate back-piece, which according to her
mother Tina Lawson, featured “one hundred thousand African beads”.



Some of the other designers the artiste wore during the
visit included South African designers Enhle Mbali Maphumulo of Manual Rossa
Apparel, Rich Mnisi, MmusoMaxwell, Senegalese designer Adama Ndiaye’s label
Adama Paris, Sarah Diouf’s line Tongoro Studio and Ivorian label Yhebe Design.



Beyoncé and her husband Jay-Z brought Africa to its feet to
their tunes for the first time. It was a breath-taking, epic production which
saw them perform hit songs like Halo, Perfect, Bonnie &amp; Clyde, Formation
and Forever Young.



<figure class="wp-block-image"><img loading="lazy" decoding="async" width="853" height="596" src="https://www.forbesafrica.com/wp-content/uploads/2019/02/Global5.png" alt="" class="wp-image-39094" srcset="https://cms.forbesafrica.com/wp-content/uploads/2019/02/Global5.png 853w, https://cms.forbesafrica.com/wp-content/uploads/2019/02/Global5-300x210.png 300w, https://cms.forbesafrica.com/wp-content/uploads/2019/02/Global5-600x419.png 600w, https://cms.forbesafrica.com/wp-content/uploads/2019/02/Global5-768x537.png 768w" sizes="(max-width: 853px) 100vw, 853px" /><figcaption> Naomi Campbell at the Neslon Mandela Global Citizen Festival. Picture: Supplied </figcaption></figure>



But despite the success of the Global Citizen Festival, it
was a chaotic end to a beautiful night for some.



While heads of state and celebrities were escorted back from
the concert venue, some festival-goers were left stranded in gridlocked traffic
at midnight to face attacks by criminals.



Many took to social media to explain how they were mugged at
gunpoint and were victims to violence. 



One of the attendees, 23-year-old Kayleen Morgan, who
witnessed the attacks, told us: “What was upsetting was for something like this
to happen at an event organized on such a huge scale. People’s experiences were
not taken seriously&#8230;” 



A month after these unfortunate incidents, some suspects
have been arrested and investigations continue. 



It was a night Beyoncé stole, and a night some
audience-goers will never forget, for being stolen from.

Global4

2010 all over again: a musical extravaganza to honor Nelson Mandela

One of Africa’s biggest artists walks into the room wearing a shiny black suit, white shirt, bright red socks and, of course, dark-shades. His entourage scurries around to make sure he is comfortable. He steps forward, extends his hand and uses the opening line to all his songs, “I am D’banj”.
It’s an introduction that makes women, from Nigeria to Britain, swoon. But life hasn’t always been easy for the 33-year-old musician. He has come a long way from his days in Zaria, in northern Nigeria, where he found his passion for music in unfortunate circumstances.
“When I was 13, my brother died in a plane crash. At the time, I didn’t fully understand what was happening. Before we left for school, I went into his room and found the harmonica among his belongings and took it with me.”
D’banj spent most of his time playing along to Bob Marley and Céline Dion. The harmonica kept the memory of his brother alive.
At university, he began writing his own songs and it wasn’t long before he produced his first hit single The Koko. The song, a collaboration with producer Don Jazzy, gave them both a taste of success.
“We were like Batman and Robin, it was a great synergy. He knew my style, he knew how powerful my voice was, he knew how much energy I had and how I liked to perform. He studied me well.”
The two have since produced many hits which won D’banj an array of awards including: Best African Act at the MTV Europe Music Awards in 2007, Artist of the Year at the MTV Africa Music Awards in 2009 and Best International Act: Africa at the BET Awards in 2011.
The pair also created the record label, Mo’Hits Records, which launched the careers of Wande Coal, Dr SID, D’Prince and K-Switch. In 2012, Don Jazzy and D’banj split, sending shock waves through the music industry.
“We just grew apart. Change is the only constant thing and hopefully we changed for the better… Doing music with one producer for eight years, then coming out again, makes you feel brand new. You find skills you didn’t know you had and you find flaws about yourself that you thought you knew…”
It didn’t take long before D’banj moved onto a more lucrative deal under Kanye West’s record label, Good Music. Their partnership began as a case of mistaken identity.
“On my way out of Dubai I stopped at the first class lounge with my entourage. A few airhostesses ran up to me screaming ‘Mr Kanye West’. So I looked at myself, then I looked at them and said ‘I am D’banj. But if I look like Kanye West it means he must be around’”.
They tracked down the American star in the building. West liked D’banj’s fresh Afro-pop sound and they later met in Los Angeles, where D’banj was introduced to some of the industries big names such as Big Sean, Pusha T, Hit-Boy and LA Reid.
Contracts were signed, deals made and in the days that followed D’banj recorded Oliver Twist, the song brought him even greater international success.
“The fans overseas are different. They absorb the music differently and they really want to get to know you as a person, they want to know what you are about. Here, our people are more excited about the music.”
D’banj says getting to the top is the easy part; it’s staying there that’s difficult. Among his biggest competition is fellow Nigerian musicians P-Square.
“If we were in a dance battle they would beat me, I would have to get some help from Chris Brown. But I think overall you would definitely be entertained…”
The African hit maker looks forward to a successful year and the release of his documentary celebrating his 10 years in the music industry. D’banj seemed very confident that he would top the FORBES list of Africa’s 50 Richest, until he realized Aliko Dangote was number one.
“Dangote? Ahhh no, no, no that’s the father… this interview is over. She asks me if my turnover is higher than Dangote… very soon. Maybe in a couple of years,” he jokes while looking at his entourage seated at the back of the room.
I guess we’ll just wait and see.

Tag: D’banj

FORBES AFRICA SOCIAL MEDIA

2010 all over again: a musical extravaganza to honor Nelson Mandela

I Am D’banj And I Am Going To Be Rich