At the age of 17, Gorgui N’doye, left home in Senegal to be an engineer in New York, but he ended up selling make-up to actors and opening the first Senegalese-French restaurant in Harlem. These days, in his late forties, the unlikely entrepreneur is back in Africa exporting peanuts to Asia.
In 2001, N’doye, who qualified as an electrical engineer from the City College of New York, worked as a salesperson in a company selling make-up to actors in the Big Apple.
“As I travelled Harlem to work there weren’t good restaurants around. I saw a business opportunity and decided to sell my shares at the company. I had contacts here and there, people know people, I worked with them in the build-up and opening of Patisserie des Ambassades in what we call Little Africa. It has been 16 years of hard work since then,” says N’doye.
“This business was needed; there was a demand for it from the African community. The Federal Government contributed 30 percent into the business.”
Many cast doubt on N’doye’s venture except his wife Ken Alice N’doye, who was a caterer making Senegalese food platters for birthdays and weddings.
“Of course people questioned my judgment but I just focused on my work because I believed it was a good thing. Now they know I am a hardworking person,” he says.
It took N’doye two years to get the restaurant at full steam. It was difficult.
“When we first came here in Frederick Douglass Boulevard, Harlem, in 2001, this area was bad, we were the first African restaurant in a gangster’s paradise,” says Ahmadou Ndiaye Jean, the restaurant’s manager who’s also Senegalese.
“In the seventies, Senegalese were the first Africans to land in downtown Manhattan. Most were taxi drivers; they were almost the only daring ones to move into Harlem, then undermined by drugs and criminality. But the rent was cheap. In the late nineties a new wave of other nationalities joined in. At the end of the decade federal authorities revitalized Harlem by renovating the buildings and strengthening law enforcement. The neighborhood is again dynamic and attractive to the middleclass,” says Ahmadou.
“We started the business with less than 10 people and these days we have about 50 staff, a majority of whom is from Senegal. We are open 20 hours. Basically, we just close to clean up. This place is so busy that we don’t have time to close. This is a Little Africa.”
“If it doesn’t kill you, it makes you stronger,” says N’doye about his survival in the crime-ridden Harlem.
“South of Harlem has majorly changed over the years. Now we are living in a gentrification that is better than before 2000. It is now called an entrance to Manhattan. After 16 years we have built very diversified customers. We have been blessed,” says N’doye.
In 2005, N’doye was the entrepreneur of year with the Small Business Administration (SBA) in New York.
In 2009, N’doye returned to Senegal where he explores other business opportunities.
“Since I returned back to Senegal I ventured into a different business of exporting peanuts to Asia and South Africa,” says N’doye.
“I learned a lot from the restaurant business, the interactions I had with African customers helped me with other business ideas back home. There’s a lot to explore in Africa,” he says.
So, the life of this former expatriate entrepreneur took a big circle from Senegal and the Big Apple.

A Little African Dream In Gangster’s Paradise

One would do a double-take on Jaguar Land Rover’s decision to launch their first-ever Jaguar SUV on the volcanic island nation of Mauritius. The island’s claim to fame is its perfect white sand beaches, colorful coral reefs, luxury resorts and vast expanses of sugarcane. With about 1.3 million people, this picture-perfect getaway has everything going for it except market size. So what did Jaguar Land Rover see that other car makers are missing?
Mauritius sits in the middle of the triangle that connects Asia, Africa, and Australia. The small player has been selling this convergence point to position itself as the main conduit of trade between the three regions. At the backend, government reforms over the last three decades have ushered in economic policies that are increasingly friendly to investors. Political stability has supported growth, which surged to 3.7% in 2015 and is projected by the African Development Bank to touch 3.8% this year, at a time when many bigger economies are shrinking. The island has moved into lead position in Africa with its 46th ranking out of 140 economies in the latest edition of the World Economic Forum’s Competitiveness Report. This stellar economic performance has earned Mauritius the title of “Africa’s first tiger”. With strong economic fundamentals, Mauritius is the perfect cocktail of business and lifestyle. But can the Mauritians afford the luxurious life that the island has on offer?
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The 2016 Wealth Report is annual appreciation of the size and growth prospects of high-net-worth individuals (HNWIs) in Africa. Mauritius tops the rankings of the report as home to the richest population in Africa, with the average wealth of $21,700 per person. The island’s people are significantly wealthier than the average South African, with a per capita average wealth of $10,300, and Zimbabwe on the last rung with an average of $200 per person. According to the report, the wealth is supported by secure property rights, a vibrant financial sector, and the migration of a large number of wealthy individuals to the sun and sand of Port Louis and other emerging cities in Mauritius. So the fit of a launching a new luxury vehicle into a market already growing in the luxury market and teaming with HNWIs makes perfect sense. The big question was whether going into untrodden SUV territory was the right move for Jaguar?
Throughout the history of Jaguar, the idea of an SUV has either never crossed the minds of all the teams in the company since 1922 or the idea has been crushed every time it reared its head. But, with SUVs expected to account for every five new car sales by 2020, even Jaguar realized that it was time to venture into unknown territory.
The F-Pace was launched in Port Louis in an all-white-clad gaggle of top celebrities; the most influential, and affluent of Mauritius. The mid-size SUV is heating up the competition and looking to steal market share from dominant SUV players, like BMW and Porsche, while also not upsetting sister company Land Rover. The F-Pace will be going head-to-head with the Range Rover Evoque, Audi Q5, Mercedes GLC and Porsche Macan.
The F-Pace is taking a bite at the market at an aggressive entry level price of $50,000, which will get you a 2.0-liter diesel engine, rear-wheel-drive and a manual gearbox. An eight-speed automatic will burn a $55,390-hole in your pocket. The R-Sport package has sportier design elements and 19-inch alloy wheels. For bigger engines, 3.0 liters start at around $75,000. Several of the guests at the glittery launch mentioned that they had been on the waiting list for the F-Pace for serval months and found the price competitive.
On the inside, the F-Pace has drawn inspiration from the XF and XJ family members. The screens and console are easy to navigate. Every F-Pace gets a standard eight-inch touchscreen in the center console, with further infotainment options available. My favorite functionality was the Wi-Fi connectivity that can connect up to eight devices.
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The spaciousness of the F-Pace cannot go unnoticed. With well-thought-out hidden nooks for your handbag, cellphone, and sunglasses, it’s every woman’s dream. The cabin space is more than generous, with an almost flat roofline allowing passengers at the back to be as comfortable as those in the front. The F-Pace has built in practicality with sizeable boot space at 605-liter carrying capacity which, with folded seats, can extend to 1,740 liters. The panoramic sunroof allowed us to take in the light, sounds and splashes of color as we drove through Port Louis.
The F-Pace shows the evolution that the Jaguar Land Rover brand is undergoing. The car is young, sexy, and attractive. Jaguar’s iconic big cat emblem has also been overhauled for a younger look and feel. With Africa’s richest increasingly getting younger, increasingly open-minded, and daring, it makes perfect sense why Jaguar has taken on Africa’s Tiger in the Indian Ocean.

The Big Cat  At Ease With Africa’s Tiger

One day, the world may go to war over rice. Food is the new oil.
About 795 million of the world’s people, 200 million of them children, are hungry. Most of them are in Africa and Asia. It will cost $267 million per year to end world hunger by 2030. That is $160 annually for each person, according to the United Nations.
The business of food could be the business of the future. Most of the world is putting bricks and concrete over its fields and importing food. This could mean good business for entrepreneurs who harness the fertile red soil of Africa.
FORBES AFRICA dedicates this issue to food and the investment case.
Over 60% of the world’s arable land is in Africa, 65% of Africans work in the fields and 35% of South Africa’s gross domestic product (GDP) comes from agriculture and food, according to Old Mutual Investment Group’s Director of Strategic Projects, Craig Chambers.
At least $25 billion in food imports are coming into Africa; and food is wasted on the continent.
According to Duncan Vink, Joint Managing Director of UFF Agri Asset Management, 39 million hectares of agricultural land in Africa is physically suitable for irrigation but only 7% of this farmable land is currently irrigated, and in sub-Saharan Africa that figure is only 3.7%.
“There is no doubt that the opportunity within African agriculture is really vast, we have a decent pipeline of anything between $200 and $400 million in opportunities in Africa,” says Chambers.
For years, farming was going out of fashion but entrepreneurs are rediscovering it. Necessity may prove the mother of food production ripe for investment.

Food The New Oil

Crocs Inc. is an American company started, in 2002, with an idea of a comfortable boating shoe. After having sold all their stock, in 17 colors, at boating shows, the founders expanded their market. In 2006, the company listed on the NASDAQ Exchange and has a current market capitalization of $1.45 billion.
The company’s shoes are made from Croslite; its propriety closed-cell resin which is lightweight, eliminates odor and prevents bacterial and fungal growth. The material allows the shoes to perform both in and out of water, much like the amphibian crocodile—hence the name. Crocs Inc. has operations in three regions: the Americas, Asia and Europe; with Africa falling under the Asian market.
Gareth Kemp is the managing director of Crocs Inc. South Africa and is in charge of the company’s growth on the continent. A qualified engineer, Kemp left the South African Navy in 2002 and opened a retail store because he lost interest in seafaring. His career in the Navy was more about managing people than actual engineering, which was done by external contractors. Kemp says he was always interested in business as both his father and brother were
in business.
“I just had a calling to business and retail was a channel that I was quite interested in and just pursued it,” he says.
In 2005, he was approached by the South African distributors of Crocs, Tiger Trade, and started selling for them. The distribution company was bought out by Crocs Inc. in 2009 and Kemp took over as the marketing and sales director. In 2011, he became managing director.
Crocs South Africa distributes into the Ivory Coast, Senegal, Ghana, Mauritius, Mozambique, Zimbabwe, Botswana, Namibia, Kenya, Uganda and Angola. Angola is its newest entry with the first store opened October 25.
“Keeping in mind the challenges around strict visas and currency control we&#8217;re happy with what has been achieved,” Kemp says referring to performance in Angola.
Kemp feels that Africa has huge potential and opportunity and is ready to deal with the challenges that lie ahead. Some of which he says are the stigma associated with the continent, language barriers and making sure you choose the right partners.
Crocs used to be something that only chefs and nurses would be caught dead in. Being on your feet for hours on end meant style took a backseat to comfort. According to Crocs, this need no longer be the case. The company has come a long way from the clunky clog. With more than 300 styles per season Kemp says the biggest challenge is changing people’s style perceptions about the brand. The footwear is designed in Japan, Italy and the United States. In moving towards diversifying their products, the company also has golf shoes designed with consultation from internationally renowned golf instructor Hank Haney.
“One of our slogans from the
past was ‘Ugly can be beautiful’,”
says Kemp.
Most of the product gets shipped in from China, warehoused in Cape Town and distributed to the rest of
the continent.
The research and development is market-specific. The product merchandisers go out into the field and find out what the customers want. All the global markets have an input in the design direction. The new ranges are then presented twice a year in Singapore. There are three distribution channels: retail, wholesale and online.
If demand grows beyond the company’s current capabilities then a factory on the continent may be a possibility, but Kemp thinks this is still a long way off.
Crocs earned a place in TIME’s “The 50 Worst Inventions” list alongside Farmville, Hair in a Can, Spam email and asbestos. The shoe was however included in the Design Museum’s book entitled “Fifty Shoes That Changed The World”. It was named one of South Africa’s ‘Super Brands’ in 2010, based on market dominance, longevity, goodwill, customer loyalty and overall market acceptance. There’s even a blog called ‘I Hate Crocs dot com’ as well as a ‘I Don’t care How Comfortable Crocs Are, You Look Like A Dumbass’ Facebook page with 1.6 million ‘likes’. Love them or hate them, Crocs don’t seem to be going anywhere.
“I must be honest, in the beginning I wasn’t a fan myself. It was quite a strange looking shoe,” says Kemp.
Last year, the company launched what it refers to as its fashion styles. Although the company is worried about moving away from its core market in the lifestyle and outdoor sector, to fashion, its customers don’t seem to mind. Kemp says the fashion range sold out in a month.
“We had to scramble to get more stock. It was certainly very refreshing and very exciting for us.”
Kemp admits they were worried about knock-offs in the beginning. The first batch of fake Crocs in South Africa came sometime between 2006 and 2007. He doesn’t feel that this affects the company much anymore since the level of counterfeiting has decreased as it’s getting harder to keep up with the various styles. The cost of a children’s pair of authentic Crocs does however make it easier for parents to buy
the counterfeit.
There’s a joke that goes something like this: “In a million years from now when aliens land on earth, all they’ll find are landfills with Crocs.”
Crocs are recyclable. There used to be an initiative where people would drop off their old Crocs and the company recycled them into new ones for the less fortunate. A hundred thousand pairs were sent to Japan after the 2011 tsunami. However, the recycling process became too much of a logistical nightmare.
The company’s 2012 second quarter results revealed that revenue for the quarter had increased by 12% to $330.9 million—the highest revenue level in its history. Asia was the best performing region with revenue increasing by 20.5% (as of June 30); there are 233 company-operated retail locations in the Asian region and Africa is benefiting from being a part of this market. In 2011, Asia experienced a 34% year-on-year increase, which was higher than the global increase
of 27%.
As far as the future is concerned, Crocs Inc. has partners creating spectacles, sunglasses and children’s clothes under license. South Africa is focusing on current operations and avoiding growing its retail arm too aggressively. The company wants to become a fully established footwear company. Who knows, the fashionistas may be won over.

Stepping Out; Make It Snappy

If you want to blend with the people, you’d better learn the word ‘Lah’. I mean it-lah. ‘Lah’ is the backbone of Malaysian slang, while the suffix has no standard meaning it’s used colloquially to express emphasis.
You can get to Palau—meaning ‘island’ in Malay—Penang, off the north-western coast of the peninsula by airplane, ferry or bus, over Malaysia’s longest bridge. It is not your typical tropical island. Yet it is home to Georgetown: a UNESCO World Heritage Site and the historical capital of Penang.
<div id="attachment_1045" style="width: 458px" class="wp-caption alignleft"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-1045" class="size-full wp-image-1045" src="/wp-content/uploads/2017/04/DSC_2702.jpg" alt="" width="448" height="298" />Trishaw Drivers outside Stadyhuys in Melaka</div>
Along the neighborhood’s streets you’ll find quaint cafés, antique stores and narrow alleys which lead to hidden Buddhist temples; yet the highlight is Khoo Kongsi. This walled-off Chinese district was home to the powerful Khoo clan. By the 19th century they were a self-governing community with their own education, financial, welfare and social organizations.
With short distances between the historical landmarks of the colonial district—Fort Cornwallis, City Hall and Victoria Memorial Clock Tower—it is best explored on foot.
The indigo blue Cheong Fatt Tze mansion, which was built in the 1880s and restored more than 100 years later, provides a glimpse into the lifestyle of the Chinese businessman by the same name. You can call this heritage hotel your home during your stay, otherwise take a daily tour.
Take a break from sightseeing by having Cendol for dessert. The green, jelly noodles, made from rice flour, swim in coconut milk and are topped with shaved ice and palm sugar. And for dinner try some Nyonya cuisine, for which the island is well-known: a combination of Chinese ingredients fused with Southeast Asian spices like lemon grass, turmeric, chillies and, of course, coconut milk.
On your way south, go on an eco-tourism jungle trek in the tropical rainforests of the Cameron Highlands, in search of the world’s largest flower, the Rafflesia. Nestled in Pahang province, it’s the ideal retreat for avid hikers, tea-lovers and those who prefer cooler climes.
The capital, Kuala Lumpur (KL), is synonymous with the Petronas Towers, which balance on Kuala Lumpur City Center Mall. If you arrive early, you might get a free, limited ticket for skybridge—on the 41st floor, 170 meters above ground—but expect to wait in line. Kuala Lumpur Tower offers splendid views of the Petronas Towers.
A typical feature of Malaysian colonial cities is an open playing field surrounded by public buildings. Kuala Lumpur is no exception. Merdeka Square, which used to be a cricket field, is where Malaysia’s independence from Britain was announced on August 31, 1957.
<div id="attachment_1044" style="width: 484px" class="wp-caption alignleft"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-1044" class="size-large wp-image-1044" src="/wp-content/uploads/2017/04/DSC_7773-1024x680.jpg" alt="" width="474" height="315" />Penang City Hall</div>
Getting around by train can be mind boggling because the train systems are like a labyrinth. Once you decipher the metal maze of the KL Monorail, KLIA Ekspres and transit, Light Rail Transit and KTM Komuter trains, you’ll be on your way.
Further north from the capital are the Hindu temples in the Batu Caves, located in a limestone hill. You’ll have to climb 272 stairs to reach them, although the greatest attraction is the world’s largest statue—42 meters high—of Murugan, a Hindu deity, which is painted gold. And just south of the city, on the banks of Putrajaya Lake, is Putra Mosque, near the prime minister’s offices.
You can’t afford to miss out on visiting Melaka, on the southern coast: my personal favorite. The colonial history of Southeast Asia’s greatest trading port is visible at every corner. Take a trishaw—decorated with plastic flowers, Barbie dolls, rainbow-colored fans—trip around the most important historical and cultural landmarks from the red Stadthuys (town square), through Chinatown and Little India to Jonker Walk, where the night life and shopping can be found. The government employed artists to rejuvenate the buildings along the canal.
The Perhentian islands, on the north-eastern coast, are celebrated by tourists for their azure waters and palm-fringed white beaches. Scuba diving by the coral reefs, snorkeling and swimming are the best ways to spend your days. You can do some turtle or shark watching too, but the best thing to do here is, well…nothing. This is a place for the beach and a book. High season is from May to September, the islands are closed during monsoon season, from mid-November to mid-February.
<div id="attachment_1046" style="width: 209px" class="wp-caption alignleft"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-1046" class="wp-image-1046 size-medium" src="/wp-content/uploads/2017/04/DSC_0297-199x300.jpg" alt="" width="199" height="300" />The Petronas Towers in Kulula Lumpur</div>
Download e-travel guides for the entire country at www.tourism.gov.my.

Tag: Asia

FORBES AFRICA SOCIAL MEDIA

A Little African Dream In Gangster’s Paradise

The Big Cat At Ease With Africa’s Tiger

Food The New Oil

Stepping Out; Make It Snappy

Multicultural Mainland Malaysia