This past season marked the end of an era in soccer, or football to those outside of the United States whose eyes were about to bleed.
For the first time in a decade, not a single matchup took place between the two greatest players in the world, Lionel Messi and Cristiano Ronaldo. Their epic 30-match run of El Clásico clashes, the name for the fixtures between Barcelona and Real Madrid, bitter rivals and the world’s most valuable soccer clubs, came to an end last summer when Ronaldo left Spain’s La Liga to join Juventus in Italy’s Serie A.
Also for the first time in over a decade, neither Messi nor Ronaldo won FIFA’s coveted Player of the Year Award, voted on by the international media, national team coaches and national team captains. Luka Modric, Ronaldo’s former Real Madrid teammate and captain of the Croatian national team, took that trophy home.
But as sad as the loss of this rivalry was for fans—including Messi, who admitted to missing competing against Ronaldo—it seemingly had little effect on either superstar’s performance or purse.
For the second year in a row, Messi takes the top spot among the World’s Highest-Paid Soccer Players, with earnings of $127 million. Thanks to the contract extension he signed in November 2017 that commits him to Camp Nou through June 2021, he hauled in $92 million in salary and bonuses before taxes, a 9.5% bump over what he made on the pitch last year.
Part of that increase came by way of performance-incentive pay. The 32-year-old striker topped La Liga’s charts for both goals (36) and assists, marking his fifth season of 35 or more goals. It was also his sixth season in which he scored 50 or more goals across all club competitions.
He shone brightly in the club’s run-up to quarterfinals of the UEFA Champions League, with the Argentine the top goal scorer of that competition, hitting the back of the net 12 times in 10 appearances.
To an already-rich list of sponsors off the pitch, including lifetime partner Adidas, Mastercard and PepsiCo soft drink and snack brands, Messi added high-end watchmaker Jacob & Co. to his portfolio this year. His first signature timepiece is a limited edition of 180 starting at $28,000.
More recently, he partnered with MGO—a brand portfolio company whose chief creative officer is Tommy Hilfiger’s sister, Ginny Hilfiger—to create a signature line of clothing. It is expected to launch in July on the Messi Store, a global e-commerce site.
Ronaldo earned $109 million to come in at No. 2 among the sport’s top earners. It is a negligible increase over his tally last year, a result of taking what amounted to a pay cut to join Juventus after nine years with Real Madrid. His current four-year playing contract pays him a gross annual salary of $64 million and contains no bonus or incentives, per sources close to the deal. But hold back your tears for him.
After nine years with La Liga’s Real Madrid, Cristiano Ronaldo surprised the world on July 16, 2018, with news of his move to Juventus in Italy’s Serie A. (Photo credit: Miguel Medina/AFP/Getty Images) GETTY
Under the Italian tax code, Italian-sourced income, like the salary Ronaldo earns playing for Juve, is taxed at an ordinary top rate of 43%. Outside earnings are treated differently, though, and are subject only to a single, flat tax of about $115,000.
This structure bodes well for Ronaldo, a walking billboard who pitches products head to toe and earned $44 million last year doing so, almost entirely outside of Italy. It also softens the blow he was dealt this past January when he pleaded guilty to tax fraud in Spain for concealing income from commercial image rights earned between 2010 and 2014 and was ordered to pay a $21.6 million fine.
The 34-year-old Portuguese winger is making out well on the pitch, too. He scored 21 goals to lead Juventus to its eighth straight Serie A title and in the process became the first player to win league titles in Italy, Spain and England.
By Forbes’ estimates, assuming he keeps his playing contract and current sponsors and partners (amid an open sexual assault case filed against him in U.S. federal court), Ronaldo is on pace to become the third active athlete to crack the $1 billion mark in career earnings this upcoming season.
Golfer Tiger Woods was the first to do so in 2009, followed by Floyd Mayweather in 2017. (Michael Jordan joined the billionaire athlete club in retirement largely because of his deal with Nike and is now worth $1.9 billion because of his ownership of the Charlotte Hornets.)
READ MORE | Masters Champion Tiger Woods: By The Numbers
Paris Saint-Germain’s Neymar Jr. made $105 million last year to round out the top three highest-earning soccer players. His transfer from Barcelona to the French capital stands as the most expensive in the world at $263 million, and his five-year, $350 million total in salary and bonuses will keep him near the top of this list through June 2022.
Neymar partnered with Diesel to launch a signature fragrance in May 2019. (photo credit: Julien Hekimian/Getty Images for Diesel) GETTY
If a report by state-owned public television station France 2 is to be believed and his contract contains a behavior clause bonus, the 27-year-old Brazilian striker may not see all of that money. In the past three months, he’s made international headlines for all the wrong reasons.
In April, UEFA handed him a three-match suspension for insulting match officials on Instagram after Paris Saint-Germain lost to Manchester United in the Champions League. He will miss half of the group-stage competition next season. The same week, he was caught on video getting into an altercation with a fan in the stands after PSG’s loss in the French Cup and was subsequently handed a three-game suspension by his own club.
Following that, his national team stripped him of his captaincy for this summer’s Copa America tournament. Then, in early June, a woman filed a rape claim against him in Brazilian court, stemming from an encounter she had with the soccer star in Paris in May. (Neymar has denied the allegations.)
This week, PSG’s chairman publicly warned Neymar through an interview with France Football that he only wants players “willing to give everything for the shirt” and that “players will have to be more responsible than before.”
Since Forbes began tracking athletes three decades ago, this is the first time the top three highest earners in soccer also sit on top of the list of The World’s Highest-Paid Athletes.
One reason is that they are the three most popular athletes in the world on social media and produce high-quality, commercially driven posts for their sponsors that garner them big bucks.
Ronaldo is the most popular and engaging among them. His 370 million followers across Facebook, Instagram and Twitter transcend sports and make him one of the most followed people in the world. For perspective, he gained 48 million new followers in the past year, an amount that exceeds the total follower count of Manchester United and the French World Cup champion Paul Pogba (ranked No. 4 among the World’s Highest-Paid Soccer Players, with total earnings of $33 million).
During his last season with Real Madrid, Ronaldo generated $474 million in value for his sponsors on social media—an amazing return on their $47 million investment in him—and another $274 million for then-club sponsor Adidas.
This past season also ushered in the dawn of a new era. While his social media following has a long way to go to reach the stratosphere of the three highest-paid, PSG forward Kylian Mbappé (No. 7, $30.6 million in earnings) is generating both the quantity and the quality of buzz that position him to join their ranks, and even jump them.
The 20-year-old newcomer, the youngest on our list, had his global introduction at last year’s World Cup, scoring four goals in seven matches to help lead his French side to a championship victory. At 19, he was the second-youngest player to score a goal in the tournament, behind Brazilian soccer legend Pelé.
After winning the 2018 World Cup’s Best Young Player Award, Mbappé returned to his club and won Ligue 1’s 2019 Player of the Year Award as its 2018-19 top goal scorer. In between, he picked up endorsements with Hublot, which made him its first active player ambassador, and French baby food maker Good Gout. He hobnobbed with David Beckham. He graced the cover of Time. And he donated the $500,000 World Cup bonus he earned to a French hospital that organizes sporting events for disabled children.
His largest sponsor, Nike, also a French national team sponsor, is already thinking ahead to the 2026 World Cup, which will be cohosted by the United States. Mbappé will be just 27 then, and may very well be the only one on our current list still playing for his national team. The time to start exposing him to the market is now.
Nike invited Mbappé out to its headquarters and escorted him on a mini-West Coast tour last week, complete with meetings with sporting legends LeBron James, Steve Nash and Brandi Chastain, and arranged for his Hollywood debut—throwing out the ceremonial first pitch at Dodger Stadium.
“We see Kylian as a global superstar, and certainly the U.S. is a key component of the global marketplace,” said Heidi Burgett, senior director of global communications at Nike. “We certainly think Kylian has a very bright future with his joyful and fast brand of football, as well as his strong sense of purpose on and off the pitch.”
Modric, the reigning FIFA player of the year, missed our list this year. But the Croatian national team captain agreed to a new contract with Real Madrid in February that ties him to the Bernabeu until June 2021 and could land him a spot here next year. His salary reportedly matches that of his teammate Sergio Ramos, who ranks No. 19 on our list with total earnings of $21.9 million, of which $19.9 is in salary and bonus.
Nike is Modric’s largest sponsor. In 2018, he admitted in Spanish court to tax evasion and agreed to pay a fine in excess of $1.3 million. He used the same lawyer as former teammate Ronaldo.
Staying Flexible: With The Postponement Of The Tokyo 2020 Olympic Games, This Gymnast’s Goal Hasn’t Changed
The 19-year-old South African gymnast was all set for the Tokyo 2020 Olympic Games in July, for which she had qualified. With the event’s postponement, her goal hasn’t changed, she says, only the timeline has.
At just 19 years old, Caitlin Rooskrantz is South Africa’s gold medal-winning international gymnast.
From Florida, a small suburb in Roodepoort in Johannesburg, and currently in lockdown in the country, if the Covid-19 pandemic hadn’t happened, Rooskrantz would have now been intensely training for the Tokyo 2020 Olympic Games in July, for which she had qualified.
“I qualified for the 2020 Games being the first woman in South Africa’s gymnastics history to have achieved an outright qualification at the world championships,” she told an audience of female powerhouses at the 2020 FORBES WOMAN AFRICA Leading Women Summit in Durban on March 6.
Even as a child, when she first took to gymnastics, she had been set on making it to the Olympics one day.
The news of the Games’ postponement has been quite upsetting, but says Rooskrantz: “It is in the best interest of all the athletes because our health comes first, always!” Her favorite quote, in particular, comforts her at this time: “The goal hasn’t changed, just the timeline has, keep going!”
Her training has continued through the lockdown and it has kept her afternoons busy.
“We have set programs to keep up our strength, fitness and flexibility. To try and keep up my mental game, I watch videos daily of any past successful competitions. I analyse my training videos and try to mentally put myself in the video,” she says.
2019 had been “a spectacular year” for her.
“I managed to pass matric well with two distinctions and university entrance while training for my childhood dream. Not only did I bag South Africa’s first-ever gold medal on uneven bars on an international stage, but at just 18 years old, I made history,” she said at the summit, to an applauding audience.
In an interview with FORBES AFRICA, Rooskrantz reflects on the days when it all started, as a young child, when she was a bundle of energy and her parents knew early on that they had to redirect that energy to sport.
A teenager now, but if Rooskrantz has already seen much success, she has also experienced tragedy and hardship.
When she was just eight, her father, from whom she inherited her deep love for sport, passed away. He took his own life.
She had been training at a gymnastics center a few kilometers from home, but that had to stop because of the tragedy and transportation issues. But her former trainer took it upon herself to regularly drive her there.
“Everything started escalating and things took a turn. I dropped all my school sports because I didn’t have any time for them; I had to pick one, especially with the high demand of gym,” she says.
Rooskrantz was placed on a high-performance program and soon started traveling; training more than four hours a day six days a week at the age of 11. This was the intermediate level of her tumbling (a gymnastic feat including the execution of acrobatic feats) profession and the best was yet to come.
Her first overseas trip was to Australia for a training camp in 2012. A few months later, Rooskrantz competed in Serbia for her first international competition. It might have not been the best competition for her, but it was great exposure.
In 2014, South Africa hosted the African gymnastics championships with Rooskrantz the youngest member of the junior team.
“I did well, I don’t remember falling and I made it to the bar finals and that was the time I started to realize my potential on the asymmetric bar. I left that with a big boost to my confidence.”
The young student was progressing quickly, reaching new heights.
On her last year as a junior in the 2016 Junior Commonwealth Games in Namibia, she made three apparatus finals; asymmetric bar, vault and the balancing beam.
An injury kept her away from the Commonwealth Games in Australia in 2018, when she went in for surgery and was off the apparatus for months.
“I was in bed after my operation but back at gym a week after, still on crutches, working on my upper body. In a sport like gymnastics, when you are that injured, it is critical to do something because you lose strength, flexibility and fitness. I was also working on my mental state,” she says of those hard days. Her coach told her the surgery was either going to make or break her career. She was determined to return stronger. She did, and how.
All Home And No Play: Not Since World War II Has The Global Sports Industry Faced Such A Crippling Crisis
Not since World War II has the global sports industry faced such a crippling crisis, which is likely to cost billions of dollars in lost revenue and could yet see the permanent extinction of some teams and competitions.
The coronavirus pandemic that has spread across the world has the potential to change the face of sports forever, and Africa will not be spared, with one administrator suggesting the outbreak could set their game back 20 years.
The severity of the impact will be determined by how long it takes for society to live alongside the pandemic, but even if that were to happen in June, there has already been significant damage done.
Confederation of African Football (CAF) President Ahmad Ahmad has tried to provide a positive outlook, but knows the complexity of the situation on the continent is dire.
None of the 54 domestic leagues in Africa was still running in May, as Burundi was the last to close up shop the month before, but just when cross-border competitions such as the lucrative CAF Champions League, and qualifiers for the Africa Cup of Nations and World Cup, can resume, is anybody’s guess given travel restrictions are likely to be in place for some time, and vary from country to country.
“CAF is already focused on the conditions for relaunching our competitions and our events,” Ahmad said in comments supplied to FORBES AFRICA.
“Never has a crisis of such great magnitude crossed the world, never has world sport decreed so many postponements of its programs and never has such a tsunami struck the most basic sporting practice.
“We are now condemned to rebuild the basics, or at least to reinforce them, to energize them so that at the time of recovery, we will be the best structured and best disposed to conquer or re-conquer, the dry territories of sport and football.
It is Ahmad’s way of saying that any thought of returning to pre-coronavirus levels of engagement and sponsorship are fanciful in the short-term, or perhaps even medium-term.
His suggestion of having to “rebuild the basics” is a key admission and will be the same for many sports that face a sponsorship vacuum from some of the world’s leading brands.
When airlines, major sponsors of African sport, have been laying off staff and cut their schedules to next to nothing, can they justify pumping millions of dollars into sport?
The same for car manufactures, loss-making banks and oil companies hit by the drop in the price of crude.
The health conditions to allow play for many sports in Africa may return this year, but the question is whether there will be the financial support vital to being able to play the game.
Selwyn Nathan, commissioner of South Africa’s Sunshine Tour and a leading expert on global golf, suggests the pandemic may return the sport to the year 2000 in terms of financial capabilities.
“It could be like starting a business all over again, you can’t have an attitude that people [sponsors] will just come back,” Nathan says.
“It’s not something unique to Africa, or sport anywhere in the world, but we are going to have to change the way we do things.
“Players will have to accept that they are not going to be playing for the same money, and organizers must accept they will have to ask for less [money] and possibly do more just to retain sponsors.
“It is going to fundamentally change the way we operate and we have to adapt to that.”
Winners in some co-sanctioned Sunshine Tour and European Tour golf events can earn upwards of $1.5-million per tournament, but Nathan believes those numbers will be fanciful for the foreseeable future and it is likely to be a fraction of that.
The pandemic could be the death knell for ailing Super Rugby, the southern hemisphere club championship that has been hanging on for dear life, as it was, due to dwindling interest and its format that sees players criss-cross the globe between Argentina, Australia, South Africa, New Zealand and Japan.
In the case of world champion Springboks, that could actually work in their favor and see them looking north to Europe for club and country competitions, where the TV revenues are greater and load on players less, according to respected Stormers coach John Dobson.
“I believe there will be a restructuring of the game and that could be at Super Rugby’s expense,” Dobson says. “There could be stronger focus on domestic competitions with less travel and more tailored for television, because ultimately, that is where you get the revenue to run the game.
“It’s critical you have a product that is appealing to rugby fans, and after this period, maybe that will rather involve South African teams playing in the [European] Heineken Cup. I don’t know, but something has to change.”
Nicolas Pompigne-Mognard, who is chairman of the APO Group, a communication and business consultancy in Africa, says he has seen first-hand the toll the virus has taken on sports federations almost across the board.
“I think, unfortunately, it will have a devastating effect for many. First of all, athletes cannot train properly and when you are at the level of international competition, just a few percentage points off can compromise your body,” he says.
“Added to that, there is no competition and the longer this goes on, the longer it will take for athletes to return to peak performances, so in the near term, you will have a poorer product for television and sponsors.”
Pompigne-Mognard says cross-border competitions are vital in Africa and it is in these multi-national tournaments where many federations across different sports make most of their revenue.
“Each African nation is unlikely to return to full health at the same time, so, for example, the Basketball Africa League, which involves 12 teams from across the continent has to be put on hold until travel is possible.
“It will go ahead, but the question is when and what are the financial consequences of this? It is something that we cannot quantify now, so we live in this state of uncertainty and that is not good for anybody, sport or business.”
The postponement of the Tokyo Olympic Games to 2021 has brought much relief for many athletes, who had seen their training regimes brought to a halt, or at best conducted in the confines of their own home.
Olympic gold medalist swimmer Chad le Clos had had to make do with what he has at home while in lockdown in South Africa, one of thousands of elite athletes from across Africa in similar situations.
“It is what it is and I am happy with the decision (to move the Olympics) that has been made,” Le Clos says. “I have a small pool at home, so I attach a cord that allows me to stay stationary as I swim.”
“We cannot afford to take a break, even in lockdown. You cannot let yourself lose the months and months of work that you have put into your body.
“I don’t know where or when I will compete again, but you have to stay positive. You have to hope for the best, that is all we can do.”
Ronaldo’s $105 Million Year Tops Messi And Crowns Him Soccer’s First Billion-Dollar Man
Add another zero to soccer’s most expensive rivalry.
Cristiano Ronaldo earned $105 million before taxes and fees in the past year, landing him at No. 4 on the 2020 Forbes Celebrity 100, one spot above his top rival in the sport, Lionel Messi, and making him the first soccer player in history to earn $1 billion.
The 35-year-old striker is only the third athlete to hit mark while still playing following Tiger Woods, who did it in 2009 on the back of his long term endorsement deal with Nike NKE, and Floyd Mayweather in 2017, who’s made most of his income from a cut of pay-per-view sales for his boxing matches.
Ronaldo, the first to do it in a team sport, has made $650 million during his 17 years on the pitch, and is expected to reach $765 million in career salary after his current contract ends in June 2022. Messi, who began playing at the senior level three years after Ronaldo, has earned a total of $605 million in salary since 2005. The only team athlete to even come within striking distance of those figures was former New York Yankees slugger Alex Rodriguez, who retired in 2016 after 22 years in MLB having earned $450 million in salary. Not even soccer legend David Beckham came close, ending his career with total earnings of $500 million, half of which came from off-pitch endorsements.
“Cristiano Ronaldo is one of the greatest players of all time, in the world’s most popular sport, in an era when football has never been so rich,” said Sporting Intelligence’s Nick Harris, whose Global Sports Salaries Survey ranks teams worldwide based on total salary expense. “He’s box office.”
Ronaldo and Messi’s head-to-heads heated up in Spain’s La Liga in 2009, where Ronaldo played for Real Madrid and Messi for Barcelona. Their faceoffs on the pitch ignited a nine-year battle for bragging rights as the best — and top-paid — in the sport, a highly personal tit-for-tat that had them re-negotiating contracts in lockstep and monopolizing the game’s highlight reel.
The rivalry was as entertaining as it was profitable, coming just as clubs around the world were seeing soaring attendance and an influx of television money. The two were perfectly matched for battle, on and off the pitch: Ronaldo perfected a shirtless, stylized showmanship while Messi played the quiet game, always a tad unkempt and as prolific a scorer as he was a wingman. Ronaldo strutted after every goal. Messi was a master at thanking his teammates.
Both backed it up. Barcelona won the La Liga title six times and two Champions Leagues trophies with Messi on the squad. Real Madrid won the Spanish title twice and the Champions League four times with Ronaldo. During their years in the league, each player nabbed four Ballon d’Ors (soccer’s MVP) and their El Classicos, the nickname for their clubs fierce clashes, were record-setting television events worldwide.
But when it came to leveraging celebrity, it has been no contest. Guided by Jorge Mendes of Gestifute, one of the world’s most powerful agents, Ronaldo has amassed an ever-growing following of fans and consumers drawn to his poster-boy good looks, trend-setting hair styles, impeccable fashion sense and, lately, his softer side as a family man whose toddlers pop up on his social media posts. In January he became the first person with 200 million followers on Instagram, part of a social media army of 427 million across Facebook, Instagram and Twitter that makes him the most popular athlete on the planet.
Nike pays him upwards of $20 million annually and signed him to a lifetime deal in 2016, making him just the third athlete after Michael Jordan and LeBron James hitched to the Swoosh for eternity. In May, the footwear maker announced the release of a 10-year anniversary edition of his first signature Mercurial Superfly and a child’s version to celebrate his son’s 10th birthday, complete with his famous celebration stance, signature and logo. Pitches for Clear shampoo, Herbalife HLF, and pharmaceutical maker Abbott help raise his endorsement tally to $45 million.
Ronaldo, Inc. even has a trademark — CR7, a mix of his initials and jersey number — part of a lifestyle brand that Forbes estimates accounts for a quarter of his annual endorsement income, including branded underwear that debuted in 2013 that was followed by a line of shoes, fragrances and denim wear. He partnered with Pestana Hotel Group in 2015 to open his first property a year later in his hometown of Funchal, Madeira, right above Museu CR7, a shrine for his trophies and a retail outlet for his merchandise. He’s since added CR7 clubs with Crunch Fitness, posts workout routines on YouTube and has attached his name to a social media influencing degree offered by Italian online university eCampus.
And the rivalry is far from done.
Ronaldo’s 2020 earnings include a salary of $60 million, slightly less than last year due to a 30% pay cut he agreed to take this April as a result of the pandemic. Messi, who earned $104 million in the past year after taking a 70% pay cut while coronavirus sidelined play, is poised to surpass $1 billion in all-time earnings as soon as next year, before his current Barca contract ends.
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