Changes in the formation of the competition have had some unforeseen knock-on effects.
Super Rugby returned for the 2019 season last month but questions remain as to whether the southern hemisphere club championship is a competition on the rise or one that is slowly dying in popularity and relevance.
The competition was cut from 18 to 15 teams, in 2018, in a bid to make it more competitive, but that failed to create an improved product and the same issues of too many one-sided contests remained.
The field contains five sides from New Zealand, four each from South Africa and Australia, and one each from Argentina and Japan, who have been given a slot to try and grow the popularity of Super Rugby in Asia.
It is a complex competition that straddles 16 time zones with matches on four continents, leaving players exhausted and, especially later in the season, under-performing as a result.
Teams send under-strength squads to play some away matches, wary of the impact the travel will have on their players, and that means the paying public, or viewers on television, often get sub-standard entertainment and fixture outcomes that are too easy to predict.
Experts can debate the standard of the rugby on the pitch, and many agree it is declining outside of New Zealand, at least, and the reality is that people in South Africa and Australia, especially, are getting turned off.
Between 2015 and 2017 South African teams saw their gates diminish by 25% and in Australia, they went down 20% over the same period.
In 2017, Super Rugby matches saw, on average, stadiums filled to only 38.2% of capacity, meaning more than 60% of seats were vacant. Part of this is to do with bigger venues now being used, but it creates poor optics for viewers and potential sponsors when all you see are empty seats.
With a broadcast deal that is up for renewal in 2020, Super Rugby organizers need to come up with a plan to make it more entertaining and, if not quite get bums back on seats, get viewers more switched on to the product.
There had been widespread media reports that the competition could shed another unnamed side, possibly the under-performing Sunwolves of Japan, and drop to 14 teams. Governing body SANZAAR (South Africa, New Zealand, Australia and Argentina Rugby) say that while no decision has been made yet, they want clarity soon.
“We don’t have the luxury of time on our side and if there are going to be any changes to the competition structure we need to know what that is going to look like because we’ve got to start some face-to-face engagement with our broadcasters during the course of 2019,” SANZAAR Chief Executive Andy Marinos told The New Zealand Herald.
“We’ve done feasibility studies around putting teams in North America and the Pacific Islands and we’ve seen the metrics aren’t really stacking up for us at this point in time but that doesn’t mean we won’t look at taking our product into those markets in the form of regular season games or preseason friendlies.”
Marinos went on to suggest that the single-stream, round-robin format was the best way forward, in his opinion.
“When we get to the business end of the season, you want to know everybody has played everyone and they’ve all had a similar path to get to the finals so that the finals series has integrity,” he said.
“Those have been big pieces for us to look at; how do we increase the competitiveness and how do we get the integrity back. Certainly a round robin format would deliver that.”
It is expected that a decision on the future of the competition will be made at a SANZAAR board meeting in March.
South African Rugby Chief Executive Officer Jurie Roux has previously weighed into the debate, saying he believes the optimum number of teams for Super Rugby was 12, which the competition had from 1995 to 2005, before expanding in what is now viewed as an ill-fated move. “In the end, the ultimate competition was probably the Super 12,” Roux said at a press conference. “To be honest, we probably should’ve never moved away from it but there were different reasons for that.
“Over the last decade or so, every union had different reasons for supporting the expansion. Some of it was purely selfishness, others had a clear mandate from the union on high performance.
“Some of it was politics and others purely about making revenue. Whatever the reason, it ended up being a tournament that if we don’t change it, we’ll have serious issues.”
The expansion brought with it a decision to put teams into conferences, which has proven complex and not popular with audiences.
There are also the sporting considerations, as New Zealand teams the Wellington Hurricanes and Waikato Chiefs ended with more points than the Lions (South Africa) and New South Wales Waratahs (Australia) on the overall log in 2018, but finished below them as a team from each country is guaranteed a place in the top three on the table to ensure they get a home quarterfinal.
In 2017, the ACT Brumbies from Australia were allocated a home quarterfinal despite all five New Zealand sides having obtained more points than them in the pool stages. It created a giant mess that was viewed as unsporting and damaging to the integrity of the competition.
It appears clear that the best way to save Super Rugby is to cull more teams and go back to a single stream, returning the competition to how it operated at its peak.
With more competitive games, hopefully viewers are switched on, again.
The World’s Highest-Paid Soccer Players 2019: Messi, Ronaldo And Neymar Dominate The Sporting World
This past season marked the end of an era in soccer, or football to those outside of the United States whose eyes were about to bleed.
For the first time in a decade, not a single matchup took place between the two greatest players in the world, Lionel Messi and Cristiano Ronaldo. Their epic 30-match run of El Clásico clashes, the name for the fixtures between Barcelona and Real Madrid, bitter rivals and the world’s most valuable soccer clubs, came to an end last summer when Ronaldo left Spain’s La Liga to join Juventus in Italy’s Serie A.
Also for the first time in over a decade, neither Messi nor Ronaldo won FIFA’s coveted Player of the Year Award, voted on by the international media, national team coaches and national team captains. Luka Modric, Ronaldo’s former Real Madrid teammate and captain of the Croatian national team, took that trophy home.
But as sad as the loss of this rivalry was for fans—including Messi, who admitted to missing competing against Ronaldo—it seemingly had little effect on either superstar’s performance or purse.
For the second year in a row, Messi takes the top spot among the World’s Highest-Paid Soccer Players, with earnings of $127 million. Thanks to the contract extension he signed in November 2017 that commits him to Camp Nou through June 2021, he hauled in $92 million in salary and bonuses before taxes, a 9.5% bump over what he made on the pitch last year.
Part of that increase came by way of performance-incentive pay. The 32-year-old striker topped La Liga’s charts for both goals (36) and assists, marking his fifth season of 35 or more goals. It was also his sixth season in which he scored 50 or more goals across all club competitions.
He shone brightly in the club’s run-up to quarterfinals of the UEFA Champions League, with the Argentine the top goal scorer of that competition, hitting the back of the net 12 times in 10 appearances.
To an already-rich list of sponsors off the pitch, including lifetime partner Adidas, Mastercard and PepsiCo soft drink and snack brands, Messi added high-end watchmaker Jacob & Co. to his portfolio this year. His first signature timepiece is a limited edition of 180 starting at $28,000.
More recently, he partnered with MGO—a brand portfolio company whose chief creative officer is Tommy Hilfiger’s sister, Ginny Hilfiger—to create a signature line of clothing. It is expected to launch in July on the Messi Store, a global e-commerce site.
Ronaldo earned $109 million to come in at No. 2 among the sport’s top earners. It is a negligible increase over his tally last year, a result of taking what amounted to a pay cut to join Juventus after nine years with Real Madrid. His current four-year playing contract pays him a gross annual salary of $64 million and contains no bonus or incentives, per sources close to the deal. But hold back your tears for him.
After nine years with La Liga’s Real Madrid, Cristiano Ronaldo surprised the world on July 16, 2018, with news of his move to Juventus in Italy’s Serie A. (Photo credit: Miguel Medina/AFP/Getty Images) GETTY
Under the Italian tax code, Italian-sourced income, like the salary Ronaldo earns playing for Juve, is taxed at an ordinary top rate of 43%. Outside earnings are treated differently, though, and are subject only to a single, flat tax of about $115,000.
This structure bodes well for Ronaldo, a walking billboard who pitches products head to toe and earned $44 million last year doing so, almost entirely outside of Italy. It also softens the blow he was dealt this past January when he pleaded guilty to tax fraud in Spain for concealing income from commercial image rights earned between 2010 and 2014 and was ordered to pay a $21.6 million fine.
The 34-year-old Portuguese winger is making out well on the pitch, too. He scored 21 goals to lead Juventus to its eighth straight Serie A title and in the process became the first player to win league titles in Italy, Spain and England.
By Forbes’ estimates, assuming he keeps his playing contract and current sponsors and partners (amid an open sexual assault case filed against him in U.S. federal court), Ronaldo is on pace to become the third active athlete to crack the $1 billion mark in career earnings this upcoming season.
Golfer Tiger Woods was the first to do so in 2009, followed by Floyd Mayweather in 2017. (Michael Jordan joined the billionaire athlete club in retirement largely because of his deal with Nike and is now worth $1.9 billion because of his ownership of the Charlotte Hornets.)
READ MORE | Masters Champion Tiger Woods: By The Numbers
Paris Saint-Germain’s Neymar Jr. made $105 million last year to round out the top three highest-earning soccer players. His transfer from Barcelona to the French capital stands as the most expensive in the world at $263 million, and his five-year, $350 million total in salary and bonuses will keep him near the top of this list through June 2022.
Neymar partnered with Diesel to launch a signature fragrance in May 2019. (photo credit: Julien Hekimian/Getty Images for Diesel) GETTY
If a report by state-owned public television station France 2 is to be believed and his contract contains a behavior clause bonus, the 27-year-old Brazilian striker may not see all of that money. In the past three months, he’s made international headlines for all the wrong reasons.
In April, UEFA handed him a three-match suspension for insulting match officials on Instagram after Paris Saint-Germain lost to Manchester United in the Champions League. He will miss half of the group-stage competition next season. The same week, he was caught on video getting into an altercation with a fan in the stands after PSG’s loss in the French Cup and was subsequently handed a three-game suspension by his own club.
Following that, his national team stripped him of his captaincy for this summer’s Copa America tournament. Then, in early June, a woman filed a rape claim against him in Brazilian court, stemming from an encounter she had with the soccer star in Paris in May. (Neymar has denied the allegations.)
This week, PSG’s chairman publicly warned Neymar through an interview with France Football that he only wants players “willing to give everything for the shirt” and that “players will have to be more responsible than before.”
Since Forbes began tracking athletes three decades ago, this is the first time the top three highest earners in soccer also sit on top of the list of The World’s Highest-Paid Athletes.
One reason is that they are the three most popular athletes in the world on social media and produce high-quality, commercially driven posts for their sponsors that garner them big bucks.
Ronaldo is the most popular and engaging among them. His 370 million followers across Facebook, Instagram and Twitter transcend sports and make him one of the most followed people in the world. For perspective, he gained 48 million new followers in the past year, an amount that exceeds the total follower count of Manchester United and the French World Cup champion Paul Pogba (ranked No. 4 among the World’s Highest-Paid Soccer Players, with total earnings of $33 million).
During his last season with Real Madrid, Ronaldo generated $474 million in value for his sponsors on social media—an amazing return on their $47 million investment in him—and another $274 million for then-club sponsor Adidas.
This past season also ushered in the dawn of a new era. While his social media following has a long way to go to reach the stratosphere of the three highest-paid, PSG forward Kylian Mbappé (No. 7, $30.6 million in earnings) is generating both the quantity and the quality of buzz that position him to join their ranks, and even jump them.
The 20-year-old newcomer, the youngest on our list, had his global introduction at last year’s World Cup, scoring four goals in seven matches to help lead his French side to a championship victory. At 19, he was the second-youngest player to score a goal in the tournament, behind Brazilian soccer legend Pelé.
After winning the 2018 World Cup’s Best Young Player Award, Mbappé returned to his club and won Ligue 1’s 2019 Player of the Year Award as its 2018-19 top goal scorer. In between, he picked up endorsements with Hublot, which made him its first active player ambassador, and French baby food maker Good Gout. He hobnobbed with David Beckham. He graced the cover of Time. And he donated the $500,000 World Cup bonus he earned to a French hospital that organizes sporting events for disabled children.
His largest sponsor, Nike, also a French national team sponsor, is already thinking ahead to the 2026 World Cup, which will be cohosted by the United States. Mbappé will be just 27 then, and may very well be the only one on our current list still playing for his national team. The time to start exposing him to the market is now.
Nike invited Mbappé out to its headquarters and escorted him on a mini-West Coast tour last week, complete with meetings with sporting legends LeBron James, Steve Nash and Brandi Chastain, and arranged for his Hollywood debut—throwing out the ceremonial first pitch at Dodger Stadium.
“We see Kylian as a global superstar, and certainly the U.S. is a key component of the global marketplace,” said Heidi Burgett, senior director of global communications at Nike. “We certainly think Kylian has a very bright future with his joyful and fast brand of football, as well as his strong sense of purpose on and off the pitch.”
Modric, the reigning FIFA player of the year, missed our list this year. But the Croatian national team captain agreed to a new contract with Real Madrid in February that ties him to the Bernabeu until June 2021 and could land him a spot here next year. His salary reportedly matches that of his teammate Sergio Ramos, who ranks No. 19 on our list with total earnings of $21.9 million, of which $19.9 is in salary and bonus.
Nike is Modric’s largest sponsor. In 2018, he admitted in Spanish court to tax evasion and agreed to pay a fine in excess of $1.3 million. He used the same lawyer as former teammate Ronaldo.
World’s Highest-Paid Athletes 2019: What Messi, LeBron And Tiger Make
Major League Baseball had a staggering run this year when, over a four-week period, a quartet of its biggest stars—Nolan Arenado, Bryce Harper, Manny Machado and Mike Trout—signed blockbuster, long-term deals worth a combined $1.3 billion. They ranked as four of the biggest playing contracts in the history of sports.
The deals will create generational wealth for their families, but only Trout, ranked 17th with $50.6 million, cracks the top 20 of the world’s highest-paid athletes.
The difference: Those four baseball stars generate barely $10 million in combined endorsement income while the top earners in basketball, soccer, tennis and golf all individually bank at least $30 million from sponsors annually; eight of the 11 best-paid athletes come from those four sports.
Most of the athletes ranked above Trout follow a similar path: Reach the highest levels of a global sport, and marketers swarm with endorsement deals to pitch their wares around the world.
Barcelona soccer legend Lionel Messi leads the way on this year’s list with $127 million, including $35 million off the pitch from partners Adidas, MasterCard, PepsiCo and more. Messi translates into every language.
Messi is only the fourth athlete to land in the No. 1 spot over the past 19 years, joining Tiger Woods (12 times), Floyd Mayweather (4) and Cristiano Ronaldo (2).
Messi succeeds Mayweather, who failed to get in the ring for a pro bout over the past 12 months but is likely still counting last year’s $285 million haul, which he earned largely from his 2017 bout against UFC star Conor McGregor.
READ MORE | The World’s Highest-Paid Athletes
Messi is joined by fellow global soccer icons Cristiano Ronaldo ($109 million) and Neymar ($105 million) at the top this year. It is the first time that soccer players have ranked as the top three earners in sports since Forbes began tracking athlete earnings in 1990.
Elite stars in other global sports are also extremely marketable on any continent. Roger Federer ranks fifth with $93.4 million, including $86 million off the court.
Federer will turn 38 in August and is a dinosaur in tennis years. Yet Japanese apparel brand Uniqlo signed the 20-time Grand Slam winner in 2018 to a 10-year contract worth $300 million. Federer has a dozen sponsors looking to tap the cash-rich tennis fan demographic.
Basketball’s leading trio of LeBron James ($89 million), Stephen Curry ($79.8 million) and Kevin Durant ($65.4 million) rank seventh through ninth, having earned a combined $130 million beyond their respective playing salaries.
Their shoe deals, with Nike (James, Durant) and Under Armour (Curry), are by far the biggest endorsement for each player and dwarf what an MLB player can earn pitching baseball cleats and gear.
Sportswear brands, including Adidas, have used NBA stars in China for more than a decade to help establish a foothold in the world’s biggest market, sending big names like James and Durant there every summer on promotional tours. The NBA estimates 640 million people in China watched some kind of NBA programming during the 2017-18 season—that’s nearly twice the population of the U.S.
Golf is another sport that reaches almost every corner of the globe, and no golfer has benefited more than Tiger Woods: He has made $1.4 billion during his career from endorsements and appearance fees, more than 10 times his prize money, and his net worth is a staggering $800 million. Woods ranks 11th on this year’s athletes list with earnings of $63.9 million, including $54 million off the course.
Tiger roared back over the past 12 months with his first win in five years (Tour Championship) and his first major title in 11 years (The Masters). Last year, he signed an exclusive multi-year global content partnership with Discovery’s GolfTV. Head-to-head matches are part of the deal, and most will take place outside the U.S.
The 100 highest-paid athletes earned a combined $4 billion over the past 12 months, up 5% over the previous year. The increase jumps to 16% if you strip out the one-time stimulus of the 2017 Mayweather-McGregor fight. Endorsements fueled much of the gains, with sponsor-driven income at $987 million, up 12% from the previous year.
Overall, athletes from 10 sports and 25 countries made the top 100. Basketball (35 athletes) is the most dominant sport, and Americans (62) are the most dominant nationality.
Tennis ace Serena Williams ranked 63rd with $29.2 million, including $25 million off the court. She is the only woman to crack the top 100 for the second time in three years.
No female athletes qualified last year, when Williams was just returning to tennis after a 12-month layoff for her pregnancy and the birth of her daughter, Olympia. Williams is lining up her next act with a new clothing line and a venture capital fundfocused on investing in female and minority founders.
Our earnings include prize money, salaries and bonuses earned between June 1, 2018, and June 1, 2019. Endorsement incomes are an estimate of sponsorships, appearance fees and licensing incomes for the same 12-month period (click here for a more detailed methodology and the numbers behind the top 100).
-Kurt Badenhausen; Forbes Staff
Lionel Messi Claims Top Spot on Forbes’ 2019 List Of The World’s 100 Highest-Paid Athletes
Forbes today released its annual ranking of the World’s 100 Highest-Paid athletes, who collectively earned $4 billion over the last 12 months, up 5% from last year’s earnings of $3.8 billion.
Lionel Messi was named the world’s highest-paid athlete for the first time, up from second place last year, with $127 million in total earnings.
Messi unseats Floyd Mayweather, who held the crown last year, and was the leader four times in seven years. Behind Messi is longtime rival Cristiano Ronaldo (No. 2), who earned $109 million between his salary and endorsements.
Serena Williams (No. 63) returned to the ranking, after no women appeared in 2018. Cost of admission to the 2019 list is the highest ever at $25 million, up $2.1 million from the previous year. Endorsement income experienced an increase of 12.5% to $987 million this year.
“The global impact of soccer is clearly reflected in earnings in 2019, with the top three athletes on the list being Messi, Ronaldo, and Neymar,” said Kurt Badenhausen, senior editor, Forbes Media.
“But basketball players continue to dominate the top 100 overall with 35 athletes on the list earning a total of $1.29 billion, with 72% of that income coming from salaries rather than endorsement deals.”
The list of elite athletes consists of players from ten different sports. NBA stars lead with 35 basketball players among the top 100, down from 40 in 2018, headed by LeBron James (No. 8 with $89 million).
Football was the next most-represented sport with 19 players, followed by baseball with 15, and soccer with 12.
There are 25 different countries represented on this year’s World’s Highest-Paid Athletes list, up from 22 in 2018. Americans dominate the action with 62 athletes thanks to the sky-high salaries in the major sports leagues.
The U.K. has five athletes, France and Spain have three, while Brazil, Canada, the Dominican Republic, Germany, Serbia and Venezuela all have two.
Our earnings include prize money, salaries and bonuses earned between June 1, 2018 and June 1, 2019. Endorsement incomes are an estimate of sponsorships, appearance fees and licensing incomes for the same 12-month period based on conversations with dozens of industry insiders. We do not deduct for taxes or agents’ fees, and we don’t include investment income.
The World’s Top 10 Highest-Paid Athletes in 2019:
|Rank||Athlete||Sport||Salary/Winnings ($mil)||Endorsements ($mil)||Total Earnings ($mil)|
-Forbes Corporate Communications; Forbes Staff
Subscribe to Forbes
Archive Documents Reveal The US And UK’s Role In The Dying Days Of Apartheid
Data Is The New Gold
Executive Travel: NaakMusiQ’s Dubai
Going Once, Going Twice! The Evolution Of Auctions
Stone Town: From Freddie Mercury To The Farms
30 under 303 weeks ago
Forbes Africa #30Under30 list: Business, Technology, Creatives and Sport
30 under 303 weeks ago
#30Under30: Technology Category 2019
30 under 303 weeks ago
#30Under30: Business Category 2019
30 under 303 weeks ago
#30Under30: Creatives Category 2019
Arts4 weeks ago
Hip-Hop’s Next Billionaires: Richest Rappers 2019
Brand Voice4 weeks ago
Franchise’s newest target: the flexible workspace revolution
Brand Voice3 weeks ago
Nigeria’s Manufacturing Power Couple On The Future Of Manufacturing In Nigeria
Entrepreneurs4 weeks ago
Pain, Poison And Potential