A recent soccer clinic in Soweto had former Liverpool F.C. player John Barnes coaching young girls to become the future stars of Africa.
It’s high noon but the skies are overcast in Soweto on this Wednesday afternoon in October. It is business as usual in this urban Johannesburg township but as we approach Meadowlands, it starts to drizzle.
But rain or shine, at the Fiat Sports Centre here, a group of over 40 girls aged between 12 and 14 are oblivious to everything around them. Their eyes are trained on the ball as they make the most of the day out on the field with visiting retired Jamaican-born professional footballer John Barnes.
It’s a soccer coaching clinic with the star and the girls are wearing big smiles and bright red outfits.
The well-maintained field is separated into rectangles so the groups are smaller and easier to manage. Each section has a coach, balls and marking cones for the different skill-building tasks planned for the day.
Barnes pays close attention to the teams, occasionally offering advice to both the coaches and players.
“It is about empowering young girls and making them feel confident about expressing themselves. It is about making them feel confident that there are no barriers that stop them from achieving their goals,” he says.
The former Liverpool Football Club player and English Football Hall of Fame inductee has been playing football for as long as he can remember., so he only knows too well the preoccupations of these young minds.
He moved to England at the age of 12, and joined the professional ranks at 17 when he signed for Watford in 1981. Barnes later moved to Liverpool F.C. in his early 20s where he played for a decade.
Today, in Soweto, he motivates the girls on the field, goading them on to perform better than boys.
“You have to separate football when you talk about it in South Africa, into men’s football and women’s football. Men’s football is really well-advanced, they have huge support, lots of money, great players, but women’s football is just starting out. It is pleasing to see that young girls are now given an opportunity because young girls in Africa are told that they do not play football but they actually do,” says Barnes.
The girls receive coaching as part of the Goal global community initiative by Standard Chartered Bank. In South Africa, the program was launched in Tshwane in April 2015 and has since reached over 6,000 girls. The target for 2018 is just over 3,000 girls between Tshwane and Soweto.
In partnership with Altus Sport, an NGO developing youth and sport, the 2018 Soweto program includes this special interaction with Barnes.
Former Banyana Banyana player, Thando Dlamini, started coaching at the clinic this year. She says some of the girls lack discipline, and stresses how support from family members and the community can go a long way to help.
“You hardly see any of the parents coming to support the girls. I think if they came to the games and watch the girls, they will realize it is not about the misconceptions. The behavior has changed in some of the girls I worked with. Soccer teaches you discipline,” says Dlamini.
The star of the day at the soccer clinic, Mosima Magome, a Grade 8 student, agrees. She says she has been feeling more confident since starting soccer.
“People would always tease me because I am the shortest in class,” she says. The teenager looks up to global icon, Lionel Messi, because “he never quits, even when he misses a goal”.
Commenting on the general lack of interest in skills-building programs, Altus Sport’s Operations Manager Samantha Pennells says local professional sportsmen should give back to the community as well.
“You got a guy from Liverpool, like John Barnes. He is here in the community; it is not his community but he is here giving advice, giving tips. It was not just about sport, it was about life,” she says.
South African football veteran Steve Sekano, a guest at the soccer clinic, and Barnes share jokes on the sidelines.
The former Moroka Swallows Football Club midfielder runs a foundation within the community that aims to get the youth involved in sport. With hopes that sport will keep them out of trouble, Sekano advocates the need for more facilities in the area. He says that as a former professional, it is his duty to give back.
“People ask me why soccer is not the same as when you guys played. I say it is the same. But when you talk about soccer today, you talk about money. Because our players are earning a lot of money today. Those days, we were not earning a lot of money, we were committed. But our players need to up their game; our game must grow,” says Sekano.
For Geraldine Matchaba, Head of Corporate Affairs, Brand & Marketing, South Africa and Southern Africa, at Standard Chartered Bank, the corporate world too has a responsibility to prioritize community-based issues. “Those are people who are your future employees, they are your clients and they are future leaders. You have to play a role. It is what we are doing with the Goal program,” she says.
Thoko Phakati, Sports Field Manager, is in charge of operations at the Fiat Sports Centre. The space that used to be a dumping site is now accessible to the community free of charge.
“We believe they also deserve a chance, why is it that only places like the Wanderers Stadium are supposed to look beautiful? So we are doing as much as we can here to give kids a chance. We have people like Steve Sekano who grew up here and became successful but if he were to tell you his story, you will find that he also had challenges growing up,” she says.
Soweto truly is the home of South African football, and the young girls here prove they too can chase a ball for 90 minutes. There is a long conversation to be had about policies that prioritize men over women in sport, but in the meantime, programs such as Goal and footballers like Barnes continue to make sure that new stars are born on the muddy fields of Soweto.
The World’s Highest-Paid Soccer Players 2019: Messi, Ronaldo And Neymar Dominate The Sporting World
This past season marked the end of an era in soccer, or football to those outside of the United States whose eyes were about to bleed.
For the first time in a decade, not a single matchup took place between the two greatest players in the world, Lionel Messi and Cristiano Ronaldo. Their epic 30-match run of El Clásico clashes, the name for the fixtures between Barcelona and Real Madrid, bitter rivals and the world’s most valuable soccer clubs, came to an end last summer when Ronaldo left Spain’s La Liga to join Juventus in Italy’s Serie A.
Also for the first time in over a decade, neither Messi nor Ronaldo won FIFA’s coveted Player of the Year Award, voted on by the international media, national team coaches and national team captains. Luka Modric, Ronaldo’s former Real Madrid teammate and captain of the Croatian national team, took that trophy home.
But as sad as the loss of this rivalry was for fans—including Messi, who admitted to missing competing against Ronaldo—it seemingly had little effect on either superstar’s performance or purse.
For the second year in a row, Messi takes the top spot among the World’s Highest-Paid Soccer Players, with earnings of $127 million. Thanks to the contract extension he signed in November 2017 that commits him to Camp Nou through June 2021, he hauled in $92 million in salary and bonuses before taxes, a 9.5% bump over what he made on the pitch last year.
Part of that increase came by way of performance-incentive pay. The 32-year-old striker topped La Liga’s charts for both goals (36) and assists, marking his fifth season of 35 or more goals. It was also his sixth season in which he scored 50 or more goals across all club competitions.
He shone brightly in the club’s run-up to quarterfinals of the UEFA Champions League, with the Argentine the top goal scorer of that competition, hitting the back of the net 12 times in 10 appearances.
To an already-rich list of sponsors off the pitch, including lifetime partner Adidas, Mastercard and PepsiCo soft drink and snack brands, Messi added high-end watchmaker Jacob & Co. to his portfolio this year. His first signature timepiece is a limited edition of 180 starting at $28,000.
More recently, he partnered with MGO—a brand portfolio company whose chief creative officer is Tommy Hilfiger’s sister, Ginny Hilfiger—to create a signature line of clothing. It is expected to launch in July on the Messi Store, a global e-commerce site.
Ronaldo earned $109 million to come in at No. 2 among the sport’s top earners. It is a negligible increase over his tally last year, a result of taking what amounted to a pay cut to join Juventus after nine years with Real Madrid. His current four-year playing contract pays him a gross annual salary of $64 million and contains no bonus or incentives, per sources close to the deal. But hold back your tears for him.
After nine years with La Liga’s Real Madrid, Cristiano Ronaldo surprised the world on July 16, 2018, with news of his move to Juventus in Italy’s Serie A. (Photo credit: Miguel Medina/AFP/Getty Images) GETTY
Under the Italian tax code, Italian-sourced income, like the salary Ronaldo earns playing for Juve, is taxed at an ordinary top rate of 43%. Outside earnings are treated differently, though, and are subject only to a single, flat tax of about $115,000.
This structure bodes well for Ronaldo, a walking billboard who pitches products head to toe and earned $44 million last year doing so, almost entirely outside of Italy. It also softens the blow he was dealt this past January when he pleaded guilty to tax fraud in Spain for concealing income from commercial image rights earned between 2010 and 2014 and was ordered to pay a $21.6 million fine.
The 34-year-old Portuguese winger is making out well on the pitch, too. He scored 21 goals to lead Juventus to its eighth straight Serie A title and in the process became the first player to win league titles in Italy, Spain and England.
By Forbes’ estimates, assuming he keeps his playing contract and current sponsors and partners (amid an open sexual assault case filed against him in U.S. federal court), Ronaldo is on pace to become the third active athlete to crack the $1 billion mark in career earnings this upcoming season.
Golfer Tiger Woods was the first to do so in 2009, followed by Floyd Mayweather in 2017. (Michael Jordan joined the billionaire athlete club in retirement largely because of his deal with Nike and is now worth $1.9 billion because of his ownership of the Charlotte Hornets.)
READ MORE | Masters Champion Tiger Woods: By The Numbers
Paris Saint-Germain’s Neymar Jr. made $105 million last year to round out the top three highest-earning soccer players. His transfer from Barcelona to the French capital stands as the most expensive in the world at $263 million, and his five-year, $350 million total in salary and bonuses will keep him near the top of this list through June 2022.
Neymar partnered with Diesel to launch a signature fragrance in May 2019. (photo credit: Julien Hekimian/Getty Images for Diesel) GETTY
If a report by state-owned public television station France 2 is to be believed and his contract contains a behavior clause bonus, the 27-year-old Brazilian striker may not see all of that money. In the past three months, he’s made international headlines for all the wrong reasons.
In April, UEFA handed him a three-match suspension for insulting match officials on Instagram after Paris Saint-Germain lost to Manchester United in the Champions League. He will miss half of the group-stage competition next season. The same week, he was caught on video getting into an altercation with a fan in the stands after PSG’s loss in the French Cup and was subsequently handed a three-game suspension by his own club.
Following that, his national team stripped him of his captaincy for this summer’s Copa America tournament. Then, in early June, a woman filed a rape claim against him in Brazilian court, stemming from an encounter she had with the soccer star in Paris in May. (Neymar has denied the allegations.)
This week, PSG’s chairman publicly warned Neymar through an interview with France Football that he only wants players “willing to give everything for the shirt” and that “players will have to be more responsible than before.”
Since Forbes began tracking athletes three decades ago, this is the first time the top three highest earners in soccer also sit on top of the list of The World’s Highest-Paid Athletes.
One reason is that they are the three most popular athletes in the world on social media and produce high-quality, commercially driven posts for their sponsors that garner them big bucks.
Ronaldo is the most popular and engaging among them. His 370 million followers across Facebook, Instagram and Twitter transcend sports and make him one of the most followed people in the world. For perspective, he gained 48 million new followers in the past year, an amount that exceeds the total follower count of Manchester United and the French World Cup champion Paul Pogba (ranked No. 4 among the World’s Highest-Paid Soccer Players, with total earnings of $33 million).
During his last season with Real Madrid, Ronaldo generated $474 million in value for his sponsors on social media—an amazing return on their $47 million investment in him—and another $274 million for then-club sponsor Adidas.
This past season also ushered in the dawn of a new era. While his social media following has a long way to go to reach the stratosphere of the three highest-paid, PSG forward Kylian Mbappé (No. 7, $30.6 million in earnings) is generating both the quantity and the quality of buzz that position him to join their ranks, and even jump them.
The 20-year-old newcomer, the youngest on our list, had his global introduction at last year’s World Cup, scoring four goals in seven matches to help lead his French side to a championship victory. At 19, he was the second-youngest player to score a goal in the tournament, behind Brazilian soccer legend Pelé.
After winning the 2018 World Cup’s Best Young Player Award, Mbappé returned to his club and won Ligue 1’s 2019 Player of the Year Award as its 2018-19 top goal scorer. In between, he picked up endorsements with Hublot, which made him its first active player ambassador, and French baby food maker Good Gout. He hobnobbed with David Beckham. He graced the cover of Time. And he donated the $500,000 World Cup bonus he earned to a French hospital that organizes sporting events for disabled children.
His largest sponsor, Nike, also a French national team sponsor, is already thinking ahead to the 2026 World Cup, which will be cohosted by the United States. Mbappé will be just 27 then, and may very well be the only one on our current list still playing for his national team. The time to start exposing him to the market is now.
Nike invited Mbappé out to its headquarters and escorted him on a mini-West Coast tour last week, complete with meetings with sporting legends LeBron James, Steve Nash and Brandi Chastain, and arranged for his Hollywood debut—throwing out the ceremonial first pitch at Dodger Stadium.
“We see Kylian as a global superstar, and certainly the U.S. is a key component of the global marketplace,” said Heidi Burgett, senior director of global communications at Nike. “We certainly think Kylian has a very bright future with his joyful and fast brand of football, as well as his strong sense of purpose on and off the pitch.”
Modric, the reigning FIFA player of the year, missed our list this year. But the Croatian national team captain agreed to a new contract with Real Madrid in February that ties him to the Bernabeu until June 2021 and could land him a spot here next year. His salary reportedly matches that of his teammate Sergio Ramos, who ranks No. 19 on our list with total earnings of $21.9 million, of which $19.9 is in salary and bonus.
Nike is Modric’s largest sponsor. In 2018, he admitted in Spanish court to tax evasion and agreed to pay a fine in excess of $1.3 million. He used the same lawyer as former teammate Ronaldo.
World’s Highest-Paid Athletes 2019: What Messi, LeBron And Tiger Make
Major League Baseball had a staggering run this year when, over a four-week period, a quartet of its biggest stars—Nolan Arenado, Bryce Harper, Manny Machado and Mike Trout—signed blockbuster, long-term deals worth a combined $1.3 billion. They ranked as four of the biggest playing contracts in the history of sports.
The deals will create generational wealth for their families, but only Trout, ranked 17th with $50.6 million, cracks the top 20 of the world’s highest-paid athletes.
The difference: Those four baseball stars generate barely $10 million in combined endorsement income while the top earners in basketball, soccer, tennis and golf all individually bank at least $30 million from sponsors annually; eight of the 11 best-paid athletes come from those four sports.
Most of the athletes ranked above Trout follow a similar path: Reach the highest levels of a global sport, and marketers swarm with endorsement deals to pitch their wares around the world.
Barcelona soccer legend Lionel Messi leads the way on this year’s list with $127 million, including $35 million off the pitch from partners Adidas, MasterCard, PepsiCo and more. Messi translates into every language.
Messi is only the fourth athlete to land in the No. 1 spot over the past 19 years, joining Tiger Woods (12 times), Floyd Mayweather (4) and Cristiano Ronaldo (2).
Messi succeeds Mayweather, who failed to get in the ring for a pro bout over the past 12 months but is likely still counting last year’s $285 million haul, which he earned largely from his 2017 bout against UFC star Conor McGregor.
READ MORE | The World’s Highest-Paid Athletes
Messi is joined by fellow global soccer icons Cristiano Ronaldo ($109 million) and Neymar ($105 million) at the top this year. It is the first time that soccer players have ranked as the top three earners in sports since Forbes began tracking athlete earnings in 1990.
Elite stars in other global sports are also extremely marketable on any continent. Roger Federer ranks fifth with $93.4 million, including $86 million off the court.
Federer will turn 38 in August and is a dinosaur in tennis years. Yet Japanese apparel brand Uniqlo signed the 20-time Grand Slam winner in 2018 to a 10-year contract worth $300 million. Federer has a dozen sponsors looking to tap the cash-rich tennis fan demographic.
Basketball’s leading trio of LeBron James ($89 million), Stephen Curry ($79.8 million) and Kevin Durant ($65.4 million) rank seventh through ninth, having earned a combined $130 million beyond their respective playing salaries.
Their shoe deals, with Nike (James, Durant) and Under Armour (Curry), are by far the biggest endorsement for each player and dwarf what an MLB player can earn pitching baseball cleats and gear.
Sportswear brands, including Adidas, have used NBA stars in China for more than a decade to help establish a foothold in the world’s biggest market, sending big names like James and Durant there every summer on promotional tours. The NBA estimates 640 million people in China watched some kind of NBA programming during the 2017-18 season—that’s nearly twice the population of the U.S.
Golf is another sport that reaches almost every corner of the globe, and no golfer has benefited more than Tiger Woods: He has made $1.4 billion during his career from endorsements and appearance fees, more than 10 times his prize money, and his net worth is a staggering $800 million. Woods ranks 11th on this year’s athletes list with earnings of $63.9 million, including $54 million off the course.
Tiger roared back over the past 12 months with his first win in five years (Tour Championship) and his first major title in 11 years (The Masters). Last year, he signed an exclusive multi-year global content partnership with Discovery’s GolfTV. Head-to-head matches are part of the deal, and most will take place outside the U.S.
The 100 highest-paid athletes earned a combined $4 billion over the past 12 months, up 5% over the previous year. The increase jumps to 16% if you strip out the one-time stimulus of the 2017 Mayweather-McGregor fight. Endorsements fueled much of the gains, with sponsor-driven income at $987 million, up 12% from the previous year.
Overall, athletes from 10 sports and 25 countries made the top 100. Basketball (35 athletes) is the most dominant sport, and Americans (62) are the most dominant nationality.
Tennis ace Serena Williams ranked 63rd with $29.2 million, including $25 million off the court. She is the only woman to crack the top 100 for the second time in three years.
No female athletes qualified last year, when Williams was just returning to tennis after a 12-month layoff for her pregnancy and the birth of her daughter, Olympia. Williams is lining up her next act with a new clothing line and a venture capital fundfocused on investing in female and minority founders.
Our earnings include prize money, salaries and bonuses earned between June 1, 2018, and June 1, 2019. Endorsement incomes are an estimate of sponsorships, appearance fees and licensing incomes for the same 12-month period (click here for a more detailed methodology and the numbers behind the top 100).
-Kurt Badenhausen; Forbes Staff
Lionel Messi Claims Top Spot on Forbes’ 2019 List Of The World’s 100 Highest-Paid Athletes
Forbes today released its annual ranking of the World’s 100 Highest-Paid athletes, who collectively earned $4 billion over the last 12 months, up 5% from last year’s earnings of $3.8 billion.
Lionel Messi was named the world’s highest-paid athlete for the first time, up from second place last year, with $127 million in total earnings.
Messi unseats Floyd Mayweather, who held the crown last year, and was the leader four times in seven years. Behind Messi is longtime rival Cristiano Ronaldo (No. 2), who earned $109 million between his salary and endorsements.
Serena Williams (No. 63) returned to the ranking, after no women appeared in 2018. Cost of admission to the 2019 list is the highest ever at $25 million, up $2.1 million from the previous year. Endorsement income experienced an increase of 12.5% to $987 million this year.
“The global impact of soccer is clearly reflected in earnings in 2019, with the top three athletes on the list being Messi, Ronaldo, and Neymar,” said Kurt Badenhausen, senior editor, Forbes Media.
“But basketball players continue to dominate the top 100 overall with 35 athletes on the list earning a total of $1.29 billion, with 72% of that income coming from salaries rather than endorsement deals.”
The list of elite athletes consists of players from ten different sports. NBA stars lead with 35 basketball players among the top 100, down from 40 in 2018, headed by LeBron James (No. 8 with $89 million).
Football was the next most-represented sport with 19 players, followed by baseball with 15, and soccer with 12.
There are 25 different countries represented on this year’s World’s Highest-Paid Athletes list, up from 22 in 2018. Americans dominate the action with 62 athletes thanks to the sky-high salaries in the major sports leagues.
The U.K. has five athletes, France and Spain have three, while Brazil, Canada, the Dominican Republic, Germany, Serbia and Venezuela all have two.
Our earnings include prize money, salaries and bonuses earned between June 1, 2018 and June 1, 2019. Endorsement incomes are an estimate of sponsorships, appearance fees and licensing incomes for the same 12-month period based on conversations with dozens of industry insiders. We do not deduct for taxes or agents’ fees, and we don’t include investment income.
The World’s Top 10 Highest-Paid Athletes in 2019:
|Rank||Athlete||Sport||Salary/Winnings ($mil)||Endorsements ($mil)||Total Earnings ($mil)|
-Forbes Corporate Communications; Forbes Staff
Making Up For Millions
Pain, Poison And Potential
The Bookstore That erupted Like A Volcano
Rewriting The News On Africa
Luxury Goods Titan Bernard Arnault Becomes World’s Third $100 Billion Man
Arts3 weeks ago
Artist, Icon, Billionaire: How Jay-Z Created His $1 Billion Fortune
Wealth3 weeks ago
How Rihanna Created A $600 Million Fortune—And Became The World’s Richest Female Musician
Featured4 weeks ago
Executive Protection: Big Bucks, Bullets And Bodyguards
Wealth3 weeks ago
The Big Bank Theory: South Africa’s Banks Of The Future
Woman4 weeks ago
Rallying Young Africa
Entrepreneurs4 weeks ago
Packing Light In School Bags
Lists2 weeks ago
Lionel Messi Claims Top Spot on Forbes’ 2019 List Of The World’s 100 Highest-Paid Athletes
Billionaires4 weeks ago
MacKenzie Bezos Will Donate Half Her Fortune To Charity