For the past decade, AB de Villiers has been achieving records on the cricket pitch. Now South Africa’s ODI captain and world number one ODI batsman, is set to achieve yet another milestone off the field. Renowned for his innovative batting and sharp fielding, De Villiers is now setting a trend off the field. The innovative batsman has partnered with US-based tech company, FanHero, to become one of the first sportsmen in South Africa to develop a personalized fan engagement app. This will allow fans from around the world to interact with him on a more personal level.
I have been looking for a way to engage on a more authentic level with my fans across the world and FanHero has offered me the perfect platform to do that.
It will be my life in a bundle, something that I haven’t been able to get across on traditional social media, says De Villiers before the launch of the app. FanHero, a tech start-up that has been running for just over a year, has already produced several apps in North and South America. They specialize in sports teams and celebrities, allowing them the opportunity to engage exclusively with fans without the constraints of other social media platforms. FanHero allows the fan to get closer to De Villiers. Supporters will get access to De Villiers’s personal and professional life. With live streaming, pictures, videos and updates from the global cricket star, fans will be able to see De Villiers behind closed doors, learning what it takes to be a professional cricketer and what makes him tick. In addition, fans will be able to ask questions, which AB can respond to.
I want to give away as much as possible, and allow people to understand exactly what it takes to be a professional cricketer.
While South Africa is still a developing country in terms of technology, AB de Villiers is a superstar both on the field and online. He is one of Africa's biggest sporting brands and represents everything we were looking for in terms of a partnership,” says Johan van Wyk, Director of FanHero South Africa. The app launched at the end of March, just before De Villiers set off for England to play in the upcoming Champions Trophy. De Villiers has temporarily stopped playing Test cricket so he can focus on ODIs. Nearing the end of his career, the South African is looking to win an elusive ICC international trophy with South Africa. Fans can look forward a direct line to one of South Africa’s favourite sportsmen, bringing the fan and hero closer together.