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By 30 he was the most decorated Olympian of all time. Now he seeks to translate his prodigious accomplishments into an everlasting brand. Can Michael Phelps be like that other Mike?

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Michael Phelps is sprawled on a couch in a Lower Manhattan hotel, sporting a beard, a gray beanie

cap, a white T-shirt and Under Armour sweatpants and sneakers, an athlete in repose. He’s in New York to accept yet another lifetime achievement award for his triumphs in five Olympic Games, another chance for him and others to revel in his past glories. What Phelps wants to talk about now, however, is the future. “I’ve spent decades staring at that black line at the bottom of a pool,” he says.

“I’m ready to do something new. I’m ready to channel my competitiveness into something else.”

Phelps, 31, is four months removed from what he swears was his last Olympics. The second phase of his life has begun, he says, and it has two main parts: He wants to create a brand that burns brightly for decades to come, but he also wants to become a global champion for the causes that mean the most to him—swimming and the wellbeing of children.

On the brand side Phelps is, of course, well established as a corporate pitchman. Under Armour, Omega, Intel, Activision and Beats by Dre are among his well-known sponsors. (Some of the lesser known: Master Spas, Krave and Sina Sports.) At the height of these sponsorships he earned an estimated $7 million a year. Many of the companies are longtime partners and plan to stay that way. “We hope he’s with us forever,” says Kevin Plank, CEO of Under Armour, which signed Phelps in 2010.

But Phelps is not content simply to be the face of someone else’s brand. In 2013 he left his longtime sponsor Speedo, and the following year he started a swimwear line called MP. He found a partner in Aqua Sphere, a swimwear and swimming accessories company, which now sells Phelps-branded suits that range from $40 to $475. “I’d like to someday have the biggest and best brand in swimming,” he says.

His business role model is, of course, Michael Jordan, whose Nike Inc. Jordan Brand sold $2.8 billion worth of shoes and apparel last year.

Swimming obviously isn’t as merchandisable as basketball, but Plank says Phelps’ ambitions shouldn’t be dismissed: “Michael has that special trait, the ability to be clutch and win when it counts, which he demonstrated over and over at the Olympics. I think he can be the king of all things water.”

Phelps’ other main post-Olympics goal involves his foundation, which he started in 2008 with the $1 million bonus he earned from Speedo for his record-breaking eight gold medals in Beijing. His biggest initiative is the im program (“im” for “individual medley,” one of his strongest events, and for the affirmation “I am”). The program focuses on making children “water-safe.” (Drowning is the leading cause of injury-related deaths for kids ages 1 to 14 in the U.S. and the third leading cause worldwide.) Phelps’ mother made him take a water-safety course when he was a boy, and he says that’s the reason he became a competitive swimmer.

The im program has 104 teams in all 50 U.S. states and another 176 in 33 other countries, and through it 16,000 kids have learned how to swim (for three-quarters of them, the program was their first time in a pool). “I’d like for that number to be 50,000 someday soon and then 100,000,” Phelps says. “The goal is to get every kid in the world water-safe.”

To accomplish these dreams, Phelps will need to become a lasting global icon, no easy task for even the most successful Olympians. Jesse Owens, in the end, was more a powerful symbol than a brand. Muhammad Ali’s boxing career spanned two full decades after his Olympic gold in 1960. And Caitlyn Jenner remains famous four decades after decathlon heroics in Montreal but for reasons no one could have foreseen in 1976.

Yet Phelps was no ordinary Olympian. He began as a 15-year-old prodigy in the 2000 Games and provided a glimpse of the greatness to come in the 2004 Athens Games. Then came the triumph in Beijing in 2008 and the weary wins in London in 2012, followed by the drinking and depression and the stint in rehab. All of which culminated in the redemption in Rio in 2016. In the end Phelps had won an Olympic record 28 medals, all but 5 of which were gold.

That level of longevity and excellence in the Olympics has given Phelps the kind of global profile most American athletes lack. And with his longtime agent, Peter Carlisle, Phelps has been laying the groundwork for a global presence since the beginning of his career. He started visiting China and making deals there five years before the 2008 Games (the Chinese call him the Flying Fish). Phelps and Carlisle used the same playbook for Rio—he made four pre-Olympics visits to Brazil and has since signed a deal with the Brazilian media giant Grupo Globo. And he will soon embark on a tour of Vietnam, Ethiopia, South Africa and Latin America.

Phelps, of course, has been through this before, when he retired for the first time after the 2012 Games. “This time is different,” he says. “Back then I just wanted to dig the deepest black hole and be left alone.” Now “life is so different and so much better. I have Boomer [his 8-month-old son] and Nicole [his wife]. I have other things to worry about than just myself.”

Phelps says he travels three weeks out of every month, and at meetings he doesn’t just show up for the grip-and-grin but really dives in. “I’m actually sitting at the table now during the discussions, asking questions,” he says. “Some of this is self-reinforcing. I want to be out there now. If I isolate myself as I’ve done before, I know the road I’ll go down, and I know it won’t be pretty.”

A question remains: Is he really done competing? “Yes, definitely,” he says, while admitting that he said the same thing in 2012. The 2020 Olympics is out of the question, but Carlisle has been floating an intriguing scenario regarding the 2024 Games. “I think Michael is 100% sure he’s done right now,” he says. “But what if the 2024 Games are awarded to Los Angeles? And what if there was a spot open on a relay team?” Carlisle leaves the thought there, as any good agent would.

Phelps just smiles when this idea is brought up. “I’m happy now,” he says. “And I’m excited for what’s ahead of me.”

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The Highest-Paid Tennis Players 2019: Roger Federer Scores A Record $93 Million

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Roger Federer, Novak Djokovic and Rafael Nadal are kicking off play at the U.S. Open as the three favorites to win the title and take home a Grand Slam-record $3.85 million payday as the singles champion. The Big Three are a good bet, having captured 53 out of 63 Slams since the start of 2004, including the last 11.

The on-court dominance has produced a combined $373 million in career prize money for the trio, light years ahead of their peers. But the money off the court is even sweeter for Federer, Djokovic and Nadal, to the tune of a cumulative $1.2 billion during their careers from endorsement partners and appearance fees.

Federer is the highest-paid tennis player for the 14th straight year, with $93.4 million from prize money, endorsements and appearance fees in the 12 months ending June 1. It is a record tally by a tennis player.

READ MORE | Inside Serena Williams’ Plan To Ace Venture Investing

His sponsor portfolio is unmatched in sports, with a dozen partners together paying him more than $60 million a year, well ahead of other global sports icons like Tiger Woods, LeBron James and Cristiano Ronaldo.

Credit Federer’s long run at the top—his Slam titles span 15 years—and the strong demographics of tennis fans, who spend heavily on equipment, apparel, cars, watches and financial services. The global nature of the sport also allows brands to use the players in marketing around the world.

Federer turned 38 this month, and Father Time will catch up at some point, but Japanese apparel brand Uniqlo is betting $300 million that Federer will continue to resonate with fans long after he hangs up his racket.

READ MORE | Business Is Booming For Tennis Ace Naomi Osaka, On Track To Be The Highest-Paid Female Athlete

After two decades with Nike, Federer signed a ten-year deal with Uniqlo last year that is guaranteed whether he is playing or not. In the coming months, Federer will also likely take back control of his RF logo, which stayed with Nike after their split.

After a two-year Slam drought, Djokovic has roared back to capture four of the past five majors. The titles helped push his 12-month earnings to $50.6 million, including $30 million off the court from appearances and sponsors Lacoste, Head, Asics, Seiko, NetJets and Ultimate Software. He ranks as the second-highest-paid tennis player.

Rounding out the top five players are Kei Nishikori ($37.3 million), Nadal ($35 million) and Serena Williams ($29.2 million).

Tennis is the only major sport in which women and men are in the same zip code in terms of earnings. The U.S. Open was the first Slam to offer equal payouts for the men’s and women’s events, and now each of the four Slams has equal pay. While Williams was the only woman to crack Forbes‘ 100 highest-paid athletes this year, the top ten earners in tennis are split evenly between men and women.

The top ten collectively made $312 million, up 23% from last year, fueled by huge gains by Federer, Djokovic and Naomi Osaka. See the full top ten below.

10. Sloane Stephens

Mutua Madrid Open Masters v day 7
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Total earnings: $9.6 million

Prize money: $4.1 million

Endorsements: $5.5 million

The 2017 U.S. Open champion returns to Flushing Meadows this year wearing a tennis shoe based on the “Aqua” colorway of Nike’s retro Air Jordan VIII. Her Nike pact, which began last year, is one of the biggest in the sport. Stephens recently announced her engagement to soccer star Jozy Altidore.

9. Simona Halep

The Championships - Wimbledon 2019
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Total earnings: $10.2 million

Prize money: $6.2 million

Endorsements: $4 million

Halep has won only one event in 2019, but it was a big one: Wimbledon, and its $3 million payday, her second career Grand Slam title. The Romanian pro counts Nike, Wilson, Mercedes-Benz and Hublot among her sponsors.

8. Angelique Kerber

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Total earnings: $11.3 million

Prize money: $5.3 million

Endorsements: $6 million

Kerber triggered lucrative bonuses from sponsors, namely Adidas, with her 2018 Wimbledon title and year-end rank of second in the world. In addition to Adidas, the German pro has also renewed deals with SAP, Generali and NetJets since Wimbleon and recently inked a new pact with Procter & Gamble’s Head & Shoulders brand. Other endorsements include Yonex, Porsche, Rolex and Lavazza.

7. Alexander Zverev

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Total earnings: $11.8 million

Prize money: $6.3 million

Endorsements: $5.5 million

The 22-year-old German is a rising star on the ATP Tour and has 11 career titles, including the 2018 year-end ATP Finals, which was worth $2.5 million in prize money. He has a large deal with Adidas, in addition to endorsements with Head, Peugeot, Richard Mille and Zegna.

6. Naomi Osaka

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Total earnings: $24.3 million

Prize money: $8.3 million

Endorsements: $16 million

Osaka will see her endorsement number soar even higher, having signed a series of deals since her 2018 U.S. Open win. The biggest is with Nike, which was inked just ahead of our June 1 cutoff and is worth an estimated $10 million annually. She also recently added a series of endorsement partners—Hyperice, BodyArmor and Muzik—where she received equity stakes in the businesses.

5. Serena Williams

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Total earnings: $29.2 million

Prize money: $4.2 million

Endorsements: $25 million

The world’s highest-paid female athlete four years running had a record year off the court after her return to tennis following the birth of daughter Olympia. She added deals with Pampers, Axa Financial and General Mills to her roster. Williams’ next act is tackling venture investing, focused largely on companies led by women or people of color.

4. Rafael Nadal

Rogers Cup Montreal - Day 10
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Total earnings: $35 million

Prize money: $9 million

Endorsements: $26 million

The Spaniard is one of the biggest draws in tennis and can command appearance fees of more than $1 million a pop. His primary sponsors include Nike, Babolat, Kia Motors, Telefónica, Richard Mille and Mapfre.

3. Kei Nishikori

TENNIS: AUG 07 Coupe Rogers
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Total earnings: $37.3 million

Prize money: $4.3 million

Endorsements: $33 million

Nishikori and Zverev are the only non-Slam winners among the ten highest-paid tennis players. But Nishikori’s robust endorsement portfolio is fueled by his status as the most successful Japanese player ever. He is set to be one of the faces of the 2020 Olympic Games in Tokyo. His sponsors Asahi, NTT, Japan Airlines, Lixil, Procter & Gamble and Nissin are all official Olympics partners.

2. Novak Djokovic

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Total earnings: $50.6 million

Prize money: $20.6 million

Endorsements: $30 million

There have been ten tennis seasons in which a player won more than $12 million in prize money. Djokovic owns seven of those years. His $135 million in career prize money has him $9 million ahead of Federer. Djokovic’s Lacoste endorsement is one of the richest deals in the sport.

1. Roger Federer

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Total earnings: $93.4 million

Prize money: $7.4 million

Endorsements: $86 million

In addition to his blockbuster Uniqlo pact, Federer added a multimillion-dollar deal with Rimowa last year. The luggage brand joined Credit Suisse, Mercedes-Benz, Rolex, Moet & Chandon, Barilla and others in Fed’s endorsement stable.

-Kurt Badenhausen; Forbes

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Grass Gets Greener For Young South African Golfing Wonder

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Seven-year-old Simthandile ‘Sim Tiger’ Tshabalala already has the golfing world at his feet.


South African golf legend Gary Player believes the country has the potential to produce the next Tiger Woods, a superstar with charisma and global appeal that will win major titles and become a role model to millions around the world.

Player told FORBES AFRICA late last year he was “convinced there is a black girl or boy in South Africa today with tremendous athletic prowess, and with the talent to be a champion”.

Player’s prophecy could come true sooner than, perhaps even, he expects, with the emergence of seven-year-old Simthandile ‘Sim Tiger’ Tshabalala, a youngster that has shown such outstanding talent on the golf course that the world has sat up to take notice.

READ MORE | Grass Is Greener In Soweto For Golf Legend Gary Player

Tshabalala, who learned the game from YouTube videos and has only been professionally coached for the last few years, has already played at the Australian Open, where he came fourth, has played in Malaysia and Scotland, and won the local US Kids Tour this year.

He will soon be jetting off to the United States, England and Canada for more events in the coming month, fueling his passion to one day emulate, and then surpass, his hero.

“It’s going very well, it’s very exciting for me,” Tshabalala tells FORBES AFRICA. “I really look up to Tiger Woods, he was number one in the world for so long.

Seven-year-old Simthandile ‘Sim Tiger’ Tshabalala. Picture Supplied

“He won so many tournaments and, just like me, he started playing at such a young age. He carried that through to his adult life and became a legend.”

The way Tshabalala talks; he is seven going on 17, such is the maturity with which he answers questions.

Clearly, an exceptionally talented, and level-headed child, he has the golfing world at his feet.

His father, Bonginkosi Tshabalala, admits his son’s success has taken him rather by surprise, but he is determined to make sure all avenues are open for the youngster.

READ MORE | The World’s Highest-Paid Soccer Players 2019: Messi, Ronaldo And Neymar Dominate The Sporting World

“I grew up with an absent father, with no male guidance or exposure to many things, so it’s very important for me to be able to provide this platform for Sim. I want him to have a better life than me,” Tshabalala senior says.

The young Sim tried just about every sport going, but none stuck until he picked up a golf club.

“From the age of two, we have tried all sports – tennis, swimming, cricket, soccer and finally golf,” his father says.

“I must admit I did not even know what a golf course looked like.

Seven-year-old Simthandile ‘Sim Tiger’ Tshabalala holds the South African flag up high. Picture: Supplied

“I had no clue about the rules of the game, but I thought I had to teach myself first, then I could pass that on to Sim.

“So I bought some clubs, and the two of us would sit and watch YouTube videos with coaching tips and the like, trying to learn the game.

“We had been going to the driving range together and he was really enjoying it, so I decided to get him formal coaching.”

But Tshabalala senior, who is also his son’s caddy, says it is not enough and they put in hours and hours of practice together each week.

“If you give him a fork to eat with, he will use it to practise his swing. The first thing he does in the morning when he gets out of bed is practice his swing. He is amazingly committed to the game.”

Seven-year-old Simthandile ‘Sim Tiger’ Tshabalala on the gold course. Picture: Supplied

Such is his promise that ‘Sim Tiger’ has already secured a sponsorship from top global golf equipment manufacturer, TaylorMade, but for the rest, his increasingly expensive career is being funded by his father.

“We will be at the World Championships in North Carolina from August 1 to 3. Then we travel to England for the British Kids Championship on August 8 and 9, and from there, we play the 2019 Canadian Invitational on August 12 to 13.

“It is obviously very expensive, and we are looking for sponsorship, but at the same time, it is an amazing experience.

“When we went to Malaysia, it was the first time, I had never been outside of South Africa, so we have grown together as a family.”

READ MORE | World’s Highest-Paid Athletes 2019: What Messi, LeBron And Tiger Make

For Tshabalala senior, this journey is much more than golf and travel, it is a chance for him to spend time with his son, perhaps healing some of those old wounds that linger from his father not providing him with the same support.

“Whatever happens in the future, it has brought us closer, and hopefully, he has learned some life lessons along the way,” he says.

Seven-year-old Simthandile ‘Sim Tiger’ Tshabalala. Picture: Supplied

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The World’s 50 Most Valuable Sports Teams 2019

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The Dallas Cowboys kick off training camp this weekend as the defending NFC East champions. Last season ended with a playoff loss to the Los Angeles Rams, which marked 23 straight years the Cowboys were shut out of the NFC Championship game. Only the Washington Redskins and Detroit Lions have longer title-game droughts.

But America’s Team remains the biggest must-see show in sports. Nine of the 50 highest-rated sports TV broadcasts in 2018 were regular season Cowboys games, helping goose ratings for CBS, NBC and Fox (the Patriots were the only other team with more than four games among the top 50).

Cowboys fever helps owner Jerry Jones generate an estimated $340 million in sponsorship and premium seating revenue at AT&T Stadium, twice as much as any other team.

While Jones’ team has come up short on the field the past 20-plus years, the Cowboys are the world’s most valuable sports franchise for the fourth-straight year at $5 billion. Jones has capitalized on the insatiable appetite for all things Cowboys.

READ MORE | The World’s Highest-Paid Soccer Players 2019: Messi, Ronaldo And Neymar Dominate The Sporting World

“On and off the field, in season and out of season, there is a small soap opera going on every day,” Jones told my colleague Mike Ozanian last fall during a taping of ForbesSportsMoney on the YES Network. “Everyone knows that marketing, especially in this day and time, is just another way to promote the circus, so to speak.”

Jones has always been a visionary since he bought the Cowboys for $150 million 30 years ago. He revolutionized stadium sponsorships; broke away from the NFL’s shared merchandise revenue system; launched a stadium-management firm, Legends Hospitality, with the New York Yankees; and opened a $1.5 billion practice facility in 2017.

The New England Patriots' Tom Brady
The New England Patriots’ Tom Brady MADDIE MEYER/GETTY IMAGES

The result: Dallas sits atop the globe’s richest sports league with profits, in the sense of earnings before interest, taxes, depreciation and amortization, of $365 million in 2017, a record for any sports team.

The cutoff to rank among the world’s 50 most valuable sports teams is $2.075 billion, up $125 million from last year and $1.2 billion from five years ago. The values of sports teams have skyrocketed on the backs of ballooning media rights deals and more owner-friendly collective bargaining agreements that restrain player costs. There are 52 teams across all sports worth at least $2 billion, up from one, Manchester United, in 2012.

The NFL is still the most dominant sports league when it comes to the worth of its franchises. More than half of the top 50 are football squads. Credit the monster media-rights deals with the likes of CBS, NBC, Fox, ESPN and DirecTV that paid out more than $260 million per team last year. The TV haul is a nice cushion to easily cover teams’ biggest expense item, player costs, before any tickets, sponsorships, beer or replica jerseys are sold. The cap on player salaries was $177 million last season (each team is also on the hook for $40 million annually in player benefit costs).

READ MORE | Simidele Adeagbo: What I Learned From The Most Terrifying Winter Olympics Sport

The New York Yankees moved up three spots to just behind the Cowboys with a value of $4.6 billion, up 15%. The Bronx Bombers head seven MLB teams that made the top 50. The Yankees are surging on and off the field. They own the best record in the American League this season, after posting 100 wins last year. Attendance at Yankee Stadium jumped 10% last year to 3.5 million fans, the highest for the club since 2012. Viewership of Yankees games on the YES Network was 57% higher than any other baseball franchise in 2018.

Real Madrid ranks third at $4.2 billion and highest among the eight soccer clubs in the top 50. The La Liga club was the last sports team deemed the world’s most valuable before the Cowboys secured the title starting in 2016. Real banked more than $100 million for winning its second-straight Champions League crown last year.

Don’t look for Real Madrid to set any records with regard to the richest sports team sale, currently $2.3 billion for the sales of the Carolina Panthers in 2018 and the Brooklyn Nets in 2019. Real is owned by its more than 90,000 members, who elect a club president. It’s a similar structure at rival Barcelona, which ranks fourth overall with a value of $4.02 billion.

The Golden State Warriors' Stephen Curry
The Golden State Warriors’ Stephen CurryGREGORY SHAMUS/GETTY IMAGES

NBA teams have made the most dramatic moves this decade. The New York Knicks headline nine hoops teams in the top 50 this year. Their $4 billion value, up 11%, ranks fifth among all sports teams. The Los Angeles Lakers ($3.7 billion) and Golden State Warriors ($3.5 billion) also cracked the top 10. In 2012, the Lakers were the most valuable NBA team at $900 million and ranked 35th out of all sports franchises. The Knicks were the only other NBA team in the top 50 in 2012.

Three NBA franchises have been sold for at least $2 billion since 2014 (Nets, Houston Rockets and Los Angeles Clippers). The prior NBA-record sale price was $550 million for the Milwaukee Bucks, which closed three months before Steve Ballmer’s $2 billion blockbuster purchase of the Clippers.

READ MORE | The 10 Most Notable New Billionaires Of 2019

Investors salivate at the NBA’s international prospects, with 300 million basketball players in China and annual revenue growing outside the U.S. at a rate in the high teens. The 2016 CBA locked in player costs at 50% of the league’s surging revenue, and league-wide profits are up tenfold over the past seven years by Forbes’ count.

The world’s richest sports teams are almost all swimming in cash these days. Barcelona, which lost $37 million due to excessive player costs, was the only top-50 team to post a loss on an operating basis, and every other team turned a profit of at least $25 million. More than half of the teams made more than $100 million, led by the Cowboys at $365 million.

The franchise values below are based on Forbes’ published valuations over the past 12 months. Team values reflect enterprise values (equity plus debt). No teams from the NHL, Nascar, MLS or Formula One made the top 50. The highest-ranking franchise outside of the NBA, NFL, MLB and European soccer was the New York Rangers at 72nd with a value of $1.55 billion.

Gridiron Rules

The NFL remains the most dominant sports leagues with more than half of the 50 most valuable sports franchises, but the other major sports chipped away at its dominance during the past year.

More Than a Game

The discount bin is empty when shopping for teams in the major sports leagues. Every NFL, NBA and MLB franchise is now worth at least $1 billion.

Candlestick Chart
Trophy Assets

Manchester United was the world’s only pro sports team worth more than $2 billion in 2012. Now there are at least 50, including almost every NFL team.

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The World's 50 Most Valuable Sports Teams
RICH SCHULTZ/GETTY IMAGES, ADAM GLANZMAN/MLB VIA GETTY IMAGES, BOB LEVEY/GETTY IMAGES

50 New Orleans Saints (NFL)

  • Value: $2.08 billion
  • 1-Year % Change: 4%
  • Owner: Gayle Benson
  • Operating Income*: $115 million

49 | Jacksonville Jaguars (NFL)

  • Value: $2.08 billion
  • 1-Year % Change: 0%
  • Owner: Shahid Khan
  • Operating Income: $63 million

47 (tie) | Kansas City Chiefs (NFL)

  • Value: $2.1 billion
  • 1-Year % Change: 0%
  • Owners: Lamar Hunt Family
  • Operating Income: $60 million

47 (tie) | St. Louis Cardinals (MLB)

  • Value: $2.1 billion
  • 1-Year % Change: 11%
  • Owner: William DeWitt Jr.
  • Operating Income: $65 million

46 | Arizona Cardinals (NFL)

  • Value: $2.15 billion
  • 1-Year % Change: 0%
  • Owner: Wiliam Bidwill
  • Operating Income: $74 million

45 | Liverpool (Soccer)

  • Value: $2.18 billion
  • 1-Year % Change: 12%
  • Owners: John Henry, Tom Werner
  • Operating Income: $128 million

44 | Los Angeles Clippers (NBA)

  • Value: $2.2 billion
  • 1-Year % Change: 2%
  • Owner: Steve Ballmer
  • Operating Income: $40 million

43 | Dallas Mavericks (NBA)

  • Value: $2.25 billion
  • 1-Year % Change: 18%
  • Owner: Mark Cuban
  • Operating Income: $99 million

42 | Arsenal (Soccer)

  • Value: $2.27 billion
  • 1-Year % Change: 1%
  • Owner: Stanley Kroenke
  • Operating Income: $102 million

41 | Los Angeles Chargers (NFL)

  • Value: $2.28 billion
  • 1-Year % Change: 0%
  • Owners: Spanos Family
  • Operating Income: $48 million

38 (tie) | New York Mets (MLB)

  • Value: $2.3 billion
  • 1-Year % Change: 10%
  • Owners: Fred & Jeff Wilpon, Saul Katz
  • Operating Income: $30 million

38 (tie) | Carolina Panthers (NFL)

  • Value: $2.3 billion
  • 1-Year % Change: 0%
  • Owner: David Tepper
  • Operating Income: $62 million

38 (tie)| Houston Rockets (NBA)

  • Value: $2.3 billion
  • 1-Year % Change: 5%
  • Owner: Tilman Fertitta
  • Operating Income: $103 million

37 | Brooklyn Nets (NBA)

  • Value: $2.35 billion
  • 1-Year % Change: 2%
  • Owners: Mikhail Prokhorov, Joe Tsai
  • Operating Income: $53 million

36 | Indianapolis Colts (NFL)

  • Value: $2.38 billion
  • 1-Year % Change: 0%
  • Owner: James Irsay
  • Operating Income: $67 million

35 | Minnesota Vikings (NFL)

  • Value: $2.4 billion
  • 1-Year % Change: 0%
  • Owner: Zygmunt Wilf
  • Operating Income: $90 million

34 | Oakland Raiders (NFL)

  • Value: $2.42 billion
  • 1-Year % Change: 2%
  • Owner: Mark Davis
  • Operating Income: $25 million

33 | Miami Dolphins (NFL)

  • Value: $2.58 billion
  • 1-Year % Change: 0%
  • Owner: Stephen Ross
  • Operating Income: $56 million

32 | Chelsea (Soccer)

  • Value: $2.58 billion
  • 1-Year % Change: 25%
  • Owner: Roman Abramovich
  • Operating Income: $127 million

31 | Seattle Seahawks (NFL)

  • Value: $2.58 billion
  • 1-Year % Change: 6%
  • Owners: Pat Allen Trust
  • Operating Income: $71 million

30 | Pittsburgh Steelers (NFL)

  • Value: $2.59 billion
  • 1-Year % Change: 5%
  • Owners: Daniel Rooney Trust, Art Rooney II
  • Operating Income: $85 million

29 | Baltimore Ravens (NFL)

  • Value: $2.59 billion
  • 1-Year % Change: 4%
  • Owner: Stephen Bisciotti
  • Operating Income: $107 million

28 | Atlanta Falcons (NFL)

  • Value: $2.6 billion
  • 1-Year % Change: 5%
  • Owner: Arthur Blank
  • Operating Income: $113 million

27 | Green Bay Packers (NFL)

  • Value: $2.63 billion
  • 1-Year % Change: 3%
  • Owners: shareholder-owned
  • Operating Income: $62 million

26 | Denver Broncos (NFL)

  • Value: $2.65 billion
  • 1-Year % Change: 2%
  • Owners: Pat Bowlen Trust
  • Operating Income: $106 million

25 | Manchester City (Soccer)

  • Value: $2.69 billion
  • 1-Year % Change: 9%
  • Owner: Sheikh Mansour bin Zayed Al Nahyan
  • Operating Income: $168 million

24 | Philadelphia Eagles (NFL)

  • Value: $2.75 billion
  • 1-Year % Change: 4%
  • Owners: Jeffrey Lurie
  • Operating Income: $114 million

22 (tie)| Boston Celtics (NBA)

  • Value: $2.8 billion
  • 1-Year % Change: 12%
  • Owners: Wycliffe & Irving Grousbeck, Robert Epstein, Stephen Pagliuca
  • Operating Income: $100 million

22 (tie)| Houston Texans (NFL)

  • Value: $2.8 billion
  • 1-Year % Change: 0%
  • Owner: Robert McNair
  • Operating Income: $161 million

21 | New York Jets (NFL)

  • Value: $2.85 billion
  • 1-Year % Change: 4%
  • Owner: Robert Wood Johnson IV
  • Operating Income: $130 million

19 (tie) | Chicago Bears (NFL)

  • Value: $2.9 billion
  • 1-Year % Change: 2%
  • Owners: McCaskey family
  • Operating Income: $100 million

19 (tie) | Chicago Bulls (NBA)

  • Value: $2.9 billion
  • 1-Year % Change: 12%
  • Owner: Jerry Reinsdorf
  • Operating Income: $115 million

18 | San Francisco Giants (MLB)

  • Value: $3 billion
  • 1-Year % Change: 5%
  • Owner: Charles Johnson
  • Operating Income: $84 million

17 | Bayern Munich (Soccer)

  • Value: $3.02 billion
  • 1-Year % Change: -1%
  • Owners: Club members
  • Operating Income: $129 million

16 | San Francisco 49ers (NFL)

  • Value: $3.05 billion
  • 1-Year % Change: 0%
  • Owners: Denise DeBartolo York, John York
  • Operating Income: $106 million

14 (tie) | Chicago Cubs (MLB)

  • Value: $3.1 billion
  • 1-Year % Change: 7%
  • Owners: Ricketts family
  • Operating Income: $87 million

14 (tie) | Washington Redskins (NFL)

  • Value: $3.1 billion
  • 1-Year % Change: 0%
  • Owner: Daniel Snyder
  • Operating Income: $122 million

12 (tie) | Los Angeles Rams (NFL)

  • Value: $3.2 billion
  • 1-Year % Change: 7%
  • Owner: Stanley Kroenke
  • Operating Income: $68 million

12 (tie) | Boston Red Sox (MLB)

  • Value: $3.2 billion
  • 1-Year % Change: 14%
  • Owners: John Henry, Thomas Werner
  • Operating Income: $84 million

10 (tie) | Los Angeles Dodgers (MLB)

  • Value: $3.3 billion
  • 1-Year % Change: 10%
  • Owners: Guggenheim Baseball Management
  • Operating Income: $95 million

10 (tie) | New York Giants (NFL)

  • Value: $3.3 billion
  • 1-Year % Change: 0%
  • Owners: John Mara, Steven Tisch
  • Operating Income: $149 million

9 | Golden State Warriors (NBA)

  • Value: $3.5 billion
  • 1-Year % Change: 13%
  • Owners: Joe Lacob, Peter Guber
  • Operating Income: $103 million

| Los Angeles Lakers (NBA)

  • Value: $3.7 billion
  • 1-Year % Change: 12%
  • Owners: Jerry Buss Family Trusts, Philip Anschutz
  • Operating Income: $147 million

7 | New England Patriots (NFL)

  • Value: $3.8 billion
  • 1-Year % Change: 3%
  • Owner: Robert Kraft
  • Operating Income: $235 million

| Manchester United (Soccer)

  • Value: $3.81 billion
  • 1-Year % Change: -8%
  • Owners: Glazer family
  • Operating Income: $238 million

5 | New York Knicks (NBA)

  • Value: $4 billion
  • 1-Year % Change: 11%
  • Owner: Madison Square Garden Company
  • Operating Income: $155 million

| Barcelona (Soccer)

  • Value: $4.02 billion
  • 1-Year % Change: -1%
  • Owners: Club members
  • Operating Income: –$37 million

| Real Madrid (Soccer)

  • Value: $4.24 billion
  • 1-Year % Change: 4%
  • Owners: Club members
  • Operating Income: $112 million

| New York Yankees (MLB)

  • Value: $4.6 billion
  • 1-Year % Change: 15%
  • Owners: Steinbrenner family
  • Operating Income: $30 million

| Dallas Cowboys (NFL)

  • Value: $5 billion
  • 1-Year % Change: 4%
  • Owner: Jerry Jones
  • Operating Income: $365 million

Forbes; Kurt Badenhausen

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