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If you want to coach your country—pray

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How many of the 32 coaches that will going to the FIFA World Cup in Brazil in June will still have a job after the tournament remains to be seen. If past experience is anything to go by, at least half may be out of a job.

Some will be sacked; others will leave. The end of a big tournament is often the right time to take on a fresh challenge.

The World Cup is often a catalyst for change because it is the end of one cycle and the beginning of the next.

Most football associations around the world do their planning in four-year blocks, starting after one World Cup and leading up to the next. So, it is only natural that there will be some change after this year’s event in Brazil.

GENEVA, SWITZERLAND – SEPTEMBER 10: Spain coach Vicente Del Bosque looks on during the Spain v Chile international friendly at Stade de Geneve on September 10, 2013 in Geneva, Switzerland. (Photo by Harold Cunningham/Getty Images)

Being a coach, especially an international one, is a stressful job. Coaches are always under pressure to get results, it does not matter which team you are in charge of, from Spain to Djibouti, fans and media expect success—the measure of that success is the only thing that changes.

Even Vicente del Bosque, the current coach of Spain feels the pressure. He won the World Cup with his country in 2010 and followed that up by claiming the 2012 European Championships as well, arguably the two most difficult international competitions to win.

Defeats for Spain have been rare, but when they do come, such as in the final of the 2013 FIFA Confederations Cup against Brazil, or even the 1-0 loss to South Africa in a friendly in November, the questions that are asked of him, his players and his preparation are intense.

Del Bosque has built a level of expectation around the side and in so doing increased the pressure on himself. A single defeat is met with a lot of soul-searching. Goodness knows what would happen if they lost back-to-back matches, something that Spain has not experienced since 2006.

A lot of this pressure is also created by the media. It makes for great headlines and plenty of discussion online, but the truth of the matter is Del Bosque knows his job is under no real threat.

He has been tasked with taking Spain to the World Cup in Brazil and that is where the real pressure will kick in for him. What counts in his favor is that he knows he has the players to succeed.

Other coaches have different kinds of pressure, where the expectation for success is there but the playing personnel cannot back it up.

Coaches know better than anyone else the true quality of their players and just how much they can conceivably get out of them. They may get a bit of luck now and again to help them along the way, but for the most part they have to work within the constraints of their squad.

Being a national coach is vastly different to leading a side at club level.

With a club you work with the players six or seven days a week, you can work on their weaknesses and help them develop their strengths. You can sit through endless video sessions with them and analyze to a fine detail to try and get things right.

That is simply not the case at a national team level. You only have the players for a few days before a match. In that time your job is to decide which combinations will work best and try and get the side as organized as possible.

You can run some drills, you can provide some analysis of the opposition and sit through a few team meetings but that is about as far as it goes. Then, maybe, you see the players again two months later.

Leading up to a World Cup is different, where players are available for camps some three weeks before the start of the tournament. That is a slightly better scenario, but still nowhere near enough time to get your message across to your team like the coach of a club can.

That is why plenty of excellent club coaches have not been able to translate their success to the international stage. They are two very different roles. It is also why many coaches say the international game is not for them. They miss the daily interaction that club coaching brings.

Coaching at a national team level involves scouting for players, sitting through hours and hours of football on a weekend and knowing hundreds of players inside out.

There is a skill in knowing what you are looking for and picking players who complement one another. And, of course, you have to deal with the advice you receive from colleagues, agents and the media.

To be successful, coaches have to rise above that and need to have a clear picture of how they want their team to play and which players will best achieve that.

There is something to be said for carrying the hopes of a nation on your shoulders. Millions of people are expecting coaches to raise their spirits. That is real pressure, knowing that young and old are relying on you to provide the victories that will either leave the nation in a state of euphoria or despair.

Players often carry the blame in the media, but at the end of the day the buck stops with the coach and it is he who could lose his job. Players will keep on playing, maybe not for the national team but certainly their clubs, and their income is secured.

Coaches have to rely on their players to keep them employed. If you see a coach praying on the sidelines, it is often because they feel helpless.

As a coach you can pick the best players and devise the perfect plan but it only takes one small error from a defender, a slip by a goalkeeper or a penalty miss from a striker to lose a match. That is the thin margin between success and failure for many coaches.

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World’s Highest-Paid Athletes 2019: What Messi, LeBron And Tiger Make

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Major League Baseball had a staggering run this year when, over a four-week period, a quartet of its biggest stars—Nolan Arenado, Bryce Harper, Manny Machado and Mike Trout—signed blockbuster, long-term deals worth a combined $1.3 billion. They ranked as four of the biggest playing contracts in the history of sports.

The deals will create generational wealth for their families, but only Trout, ranked 17th with $50.6 million, cracks the top 20 of the world’s highest-paid athletes.

The difference: Those four baseball stars generate barely $10 million in combined endorsement income while the top earners in basketball, soccer, tennis and golf all individually bank at least $30 million from sponsors annually; eight of the 11 best-paid athletes come from those four sports.

READ MORE | Lionel Messi Claims Top Spot on Forbes’ 2019 List Of The World’s 100 Highest-Paid Athletes

Most of the athletes ranked above Trout follow a similar path: Reach the highest levels of a global sport, and marketers swarm with endorsement deals to pitch their wares around the world.

Barcelona soccer legend Lionel Messi leads the way on this year’s list with $127 million, including $35 million off the pitch from partners Adidas, MasterCard, PepsiCo and more. Messi translates into every language.

Messi is only the fourth athlete to land in the No. 1 spot over the past 19 years, joining Tiger Woods (12 times), Floyd Mayweather (4) and Cristiano Ronaldo (2).

Messi succeeds Mayweather, who failed to get in the ring for a pro bout over the past 12 months but is likely still counting last year’s $285 million haul, which he earned largely from his 2017 bout against UFC star Conor McGregor.


READ MORE | The World’s Highest-Paid Athletes


Messi is joined by fellow global soccer icons Cristiano Ronaldo ($109 million) and Neymar ($105 million) at the top this year. It is the first time that soccer players have ranked as the top three earners in sports since Forbes began tracking athlete earnings in 1990.

Elite stars in other global sports are also extremely marketable on any continent. Roger Federer ranks fifth with $93.4 million, including $86 million off the court.

Federer will turn 38 in August and is a dinosaur in tennis years. Yet Japanese apparel brand Uniqlo signed the 20-time Grand Slam winner in 2018 to a 10-year contract worth $300 million. Federer has a dozen sponsors looking to tap the cash-rich tennis fan demographic.

Basketball’s leading trio of LeBron James ($89 million), Stephen Curry ($79.8 million) and Kevin Durant ($65.4 million) rank seventh through ninth, having earned a combined $130 million beyond their respective playing salaries.

READ MORE | The NBA’s Highest-Paid Players 2019: LeBron James Leads With $89 Million

Their shoe deals, with Nike (James, Durant) and Under Armour (Curry), are by far the biggest endorsement for each player and dwarf what an MLB player can earn pitching baseball cleats and gear.

Sportswear brands, including Adidas, have used NBA stars in China for more than a decade to help establish a foothold in the world’s biggest market, sending big names like James and Durant there every summer on promotional tours. The NBA estimates 640 million people in China watched some kind of NBA programming during the 2017-18 season—that’s nearly twice the population of the U.S.

Golf is another sport that reaches almost every corner of the globe, and no golfer has benefited more than Tiger Woods: He has made $1.4 billion during his career from endorsements and appearance fees, more than 10 times his prize money, and his net worth is a staggering $800 million. Woods ranks 11th on this year’s athletes list with earnings of $63.9 million, including $54 million off the course.

Tiger roared back over the past 12 months with his first win in five years (Tour Championship) and his first major title in 11 years (The Masters). Last year, he signed an exclusive multi-year global content partnership with Discovery’s GolfTV. Head-to-head matches are part of the deal, and most will take place outside the U.S.

The 100 highest-paid athletes earned a combined $4 billion over the past 12 months, up 5% over the previous year. The increase jumps to 16% if you strip out the one-time stimulus of the 2017 Mayweather-McGregor fight. Endorsements fueled much of the gains, with sponsor-driven income at $987 million, up 12% from the previous year.

Overall, athletes from 10 sports and 25 countries made the top 100. Basketball (35 athletes) is the most dominant sport, and Americans (62) are the most dominant nationality.

READ MORE | Inside Serena Williams’ Plan To Ace Venture Investing

Tennis ace Serena Williams ranked 63rd with $29.2 million, including $25 million off the court. She is the only woman to crack the top 100 for the second time in three years. 

No female athletes qualified last year, when Williams was just returning to tennis after a 12-month layoff for her pregnancy and the birth of her daughter, Olympia. Williams is lining up her next act with a new clothing line and a venture capital fundfocused on investing in female and minority founders.

Our earnings include prize money, salaries and bonuses earned between June 1, 2018, and June 1, 2019. Endorsement incomes are an estimate of sponsorships, appearance fees and licensing incomes for the same 12-month period (click here for a more detailed methodology and the numbers behind the top 100).

-Kurt Badenhausen; Forbes Staff

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Lionel Messi Claims Top Spot on Forbes’ 2019 List Of The World’s 100 Highest-Paid Athletes

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Forbes today released its annual ranking of the World’s 100 Highest-Paid athletes, who collectively earned $4 billion over the last 12 months, up 5% from last year’s earnings of $3.8 billion. 

Lionel Messi was named the world’s highest-paid athlete for the first time, up from second place last year, with $127 million in total earnings.

Messi unseats Floyd Mayweather, who held the crown last year, and was the leader four times in seven years. Behind Messi is longtime rival Cristiano Ronaldo (No. 2), who earned $109 million between his salary and endorsements. 

READ MORE | How Rihanna Created A $600 Million Fortune—And Became The World’s Richest Female Musician

Serena Williams (No. 63) returned to the ranking, after no women appeared in 2018. Cost of admission to the 2019 list is the highest ever at $25 million, up $2.1 million from the previous year. Endorsement income experienced an increase of 12.5% to $987 million this year.

“The global impact of soccer is clearly reflected in earnings in 2019, with the top three athletes on the list being Messi, Ronaldo, and Neymar,” said Kurt Badenhausen, senior editor, Forbes Media.

“But basketball players continue to dominate the top 100 overall with 35 athletes on the list earning a total of $1.29 billion, with 72% of that income coming from salaries rather than endorsement deals.”

READ MORE | Artist, Icon, Billionaire: How Jay-Z Created His $1 Billion Fortune

The list of elite athletes consists of players from ten different sports. NBA stars lead with 35 basketball players among the top 100, down from 40 in 2018, headed by LeBron James (No. 8 with $89 million).

Football was the next most-represented sport with 19 players, followed by baseball with 15, and soccer with 12.

There are 25 different countries represented on this year’s World’s Highest-Paid Athletes list, up from 22 in 2018. Americans dominate the action with 62 athletes thanks to the sky-high salaries in the major sports leagues.

The U.K. has five athletes, France and Spain have three, while Brazil, Canada, the Dominican Republic, Germany, Serbia and Venezuela all have two.

Methodology: 

Our earnings include prize money, salaries and bonuses earned between June 1, 2018 and June 1, 2019. Endorsement incomes are an estimate of sponsorships, appearance fees and licensing incomes for the same 12-month period based on conversations with dozens of industry insiders. We do not deduct for taxes or agents’ fees, and we don’t include investment income.

The World’s Top 10 Highest-Paid Athletes in 2019:

RankAthleteSportSalary/Winnings ($mil)Endorsements ($mil)Total Earnings ($mil)
1Lionel MessiSoccer9235127
2Cristiano RonaldoSoccer6544109
3NeymarSoccer7530105
4Canelo AlvarezBoxing92294
5Roger FedererTennis7.48693.4
6Russell WilsonFootball80.5989.5
7Aaron RodgersFootball80.3989.3
8LeBron JamesBasketball365389
9Stephen CurryBasketball37.84279.8
10Kevin DurantBasketball30.43565.4

-Forbes Corporate Communications; Forbes Staff

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Health

Young women in Soweto, South Africa, say healthy living is hard. Here’s why

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Data from South Africa has shown that over two thirds of young women are overweight and obese. This predisposes them to non-communicable diseases such as diabetes and hypertension. Most women are not exercising enough, and consumption of processed and calorie-dense foods and high amounts of sugar is common.

It was this knowledge that sparked the establishment of the Health Life Trajectories Initiative. It’s being run in South Africa, India, China and Canada and aims to provide interventions that can help young women stay healthy before, during and after pregnancy.

In South Africa, this randomised controlled trial will provide one-on-one support as well as peer group sessions to over 6000 young women. The idea is provide them with information, and to help them set and maintain goals for healthier lifestyles.

Researchers from the Medical Research Council and Wits University’s Developmental Pathways for Health Research Unit are running the South African arm of the study. We wanted to start by better understanding our target population – that is, young women aged between 18 and 24 living in Soweto.

READ MORE | Local Solutions Can Boost Healthier Food Choices In South Africa

Soweto is a large, densely populated urban township which comprises one third of Johannesburg’s population. Soweto is becoming rapidly urbanised, but the majority of people are still very poor and struggle to provide food for their families.

We conducted a series of focus group discussions and in depth interviews to unravel health behaviours, barriers and facilitators to wellbeing and health with young women from Soweto who had not yet had a child. We also asked them about what sorts of interventions they’d prefer to support and guide them.

The women offered important insights that showed it’s not enough to simply promote healthy eating and exercise without considering the very real environmental and structural constraints present in South Africa.

Barriers to healthy choices

The 29 participants spoke about many different facets of health. These included happiness and mental wellbeing, faith, social support, body image, and lifestyle behaviours.

They identified many barriers to healthy eating, among them the cost of and access to healthy food options. Some women also said they had little access to exercise facilities such as gyms and were afraid to exercise on the streets because they feared being assaulted or harassed. One woman said:

No, I don’t feel safe because we have drug addicts, traffic, women trafficking: it’s not safe for us to walk in the streets.

The women we interviewed painted a picture of an environment in which healthy behaviours are difficult to implement or sustain. One said:

Small businesses that are opening up in my community and they all sell fries, literally they just all sell fries…

Women told us that cheap and unhealthy fast foods are on every street corner: “bunny chow” – hollowed out bread stuffed with curry – vetkoek (a fried dough bread stuffed with different fillings) and fried chips are affordable and available within a few steps of most houses. As a result, women did not want to go out of their way to purchase healthier, more expensive foods.

Our interviewees also didn’t feel able to demand that healthier food be bought for their homes, because many were not contributing financially and were therefore not in a position to control food purchases. Women reported being financially dependant on relatives and male partners.

READ MORE | New Ways Of Thinking On Health, Arts And Humanities Are Emerging In Africa

Exercise

They also said that opportunities for physical activity were neither provided nor prioritised for women in Soweto. Some women said that a lack of facilities made it difficult for them to participate in any exercise, as they did not have access to gyms or fields to exercise.

Other women told us that there were gyms, sports grounds, parks, and even free aerobics classes at community halls in their area. However these facilities often get vandalised quickly, and can no longer be used. More importantly, they didn’t feel safe enough to exercise on the streets, perhaps by jogging or running. They also felt unsafe walking around in leggings or tights. Women were fearful of human trafficking, sexual assault, and violence – very real issues in this community.

Crucially, our research found that young women did not see obesity as a sufficient reason to change their behaviour. But they said they would be motivated to exercise and eat better if they were diagnosed with a non-communicable disease like diabetes.

This suggests that obesity has become normalised in South Africa – and this needs to be addressed.

Policy interventions

These findings are now being worked into our interventions, and we are cognisant of the contextual realities that may affect young women’s ability to change their lifestyles. We hope that this research, along with whatever findings emerge from our interventions, will inform policy makers and motivate them to implement necessary changes in this community.

Women in Soweto and in South Africa in general need support to live healthier lifestyles. This support needs to come from policy makers. If South Africa does not step up and support young women by providing them with access to safe spaces and affordable healthier foods, and by controlling the oversupply of unhealthy options, the country may not be able to curb its ever increasing rise in obesity and related non-communicable diseases.

-Alessandra Prioreschi: Associate Director and Researcher at the Developmental Pathways for Health Research Unit (DPHRU), University of the Witwatersrand

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