Quote Of The Day

There are no traffic jams along the extra mile.

Roger Staubach

Elijah Lubala

Founder, Naserwa Real Estate

Country: Democratic Republic of Congo/ South Africa

Lubala’s life could have ended early. At just five years old, Lubala and his family were forced out of the Democratic Republic of Congo by war. Traumatic at the time, in hindsight, it was a good move.

Growing up in South Africa, he loved to rap and was convinced he could give Jay-Z a run for his money. He swapped this dream for entrepreneurship.

While in university, Lubala says he saved every single cent he received from piece jobs and the little pocket money from his father to help make the new dream come true.

At 21, he took a shot at TV production and put a TV show on the Vuzu TV channel called Running with the Reps for two seasons.  In 2013, he founded Elie Technologies, which specializes in solar-powered wireless routers that act as mobile WiFi hotspots.

“It took me five years to perfect our inventions and we were constantly losing money towards a vision I only saw. I only received accreditation three years after its conception and got the inventions stable two years after receiving a patent. All I have learned is that a possibility is a hint from God. One must follow it to the very end because God is forever faithful,” he says.

Lubala says his solar energy inventions have been through the R&D process and will release later this year.

“Our goal is to revolutionize the way people use energy across Africa and involve homes, businesses and communities in the use of the World Wide Web through the use of solar energy.”

He didn’t stop there. In 2014, he started Naserwa Real Estate, a construction and rental management company. It has a portfolio of over 25 properties between Johannesburg and Kinshasa.

Determined to grow as an entrepreneur, Lubala employs 15 people and hopes to continue to grow his businesses.

As the saying goes, winners never quit and quitters never win.