Roger Federer, Novak Djokovic and Rafael Nadal are kicking off play at the U.S. Open as the three favorites to win the title and take home a Grand Slam-record $3.85 million payday as the singles champion. The Big Three are a good bet, having captured 53 out of 63 Slams since the start of 2004, including the last 11.
The on-court dominance has produced a combined $373 million in career prize money for the trio, light years ahead of their peers. But the money off the court is even sweeter for Federer, Djokovic and Nadal, to the tune of a cumulative $1.2 billion during their careers from endorsement partners and appearance fees.
Federer is the highest-paid tennis player for the 14th straight year, with $93.4 million from prize money, endorsements and appearance fees in the 12 months ending June 1. It is a record tally by a tennis player.
His sponsor portfolio is unmatched in sports, with a dozen partners together paying him more than $60 million a year, well ahead of other global sports icons like Tiger Woods, LeBron James and Cristiano Ronaldo.
Credit Federer’s long run at the top—his Slam titles span 15 years—and the strong demographics of tennis fans, who spend heavily on equipment, apparel, cars, watches and financial services. The global nature of the sport also allows brands to use the players in marketing around the world.
Federer turned 38 this month, and Father Time will catch up at some point, but Japanese apparel brand Uniqlo is betting $300 million that Federer will continue to resonate with fans long after he hangs up his racket.
After two decades with Nike, Federer signed a ten-year deal with Uniqlo last year that is guaranteed whether he is playing or not. In the coming months, Federer will also likely take back control of his RF logo, which stayed with Nike after their split.
After a two-year Slam drought, Djokovic has roared back to capture four of the past five majors. The titles helped push his 12-month earnings to $50.6 million, including $30 million off the court from appearances and sponsors Lacoste, Head, Asics, Seiko, NetJets and Ultimate Software. He ranks as the second-highest-paid tennis player.
Rounding out the top five players are Kei Nishikori ($37.3 million), Nadal ($35 million) and Serena Williams ($29.2 million).
Tennis is the only major sport in which women and men are in the same zip code in terms of earnings. The U.S. Open was the first Slam to offer equal payouts for the men’s and women’s events, and now each of the four Slams has equal pay. While Williams was the only woman to crack Forbes‘ 100 highest-paid athletes this year, the top ten earners in tennis are split evenly between men and women.
The top ten collectively made $312 million, up 23% from last year, fueled by huge gains by Federer, Djokovic and Naomi Osaka. See the full top ten below.
10. Sloane Stephens
Total earnings: $9.6 million
Prize money: $4.1 million
Endorsements: $5.5 million
The 2017 U.S. Open champion returns to Flushing Meadows this year wearing a tennis shoe based on the “Aqua” colorway of Nike’s retro Air Jordan VIII. Her Nike pact, which began last year, is one of the biggest in the sport. Stephens recently announced her engagement to soccer star Jozy Altidore.
9. Simona Halep
Total earnings: $10.2 million
Prize money: $6.2 million
Endorsements: $4 million
Halep has won only one event in 2019, but it was a big one: Wimbledon, and its $3 million payday, her second career Grand Slam title. The Romanian pro counts Nike, Wilson, Mercedes-Benz and Hublot among her sponsors.
8. Angelique Kerber
Total earnings: $11.3 million
Prize money: $5.3 million
Endorsements: $6 million
Kerber triggered lucrative bonuses from sponsors, namely Adidas, with her 2018 Wimbledon title and year-end rank of second in the world. In addition to Adidas, the German pro has also renewed deals with SAP, Generali and NetJets since Wimbleon and recently inked a new pact with Procter & Gamble’s Head & Shoulders brand. Other endorsements include Yonex, Porsche, Rolex and Lavazza.
7. Alexander Zverev
Total earnings: $11.8 million
Prize money: $6.3 million
Endorsements: $5.5 million
The 22-year-old German is a rising star on the ATP Tour and has 11 career titles, including the 2018 year-end ATP Finals, which was worth $2.5 million in prize money. He has a large deal with Adidas, in addition to endorsements with Head, Peugeot, Richard Mille and Zegna.
6. Naomi Osaka
Total earnings: $24.3 million
Prize money: $8.3 million
Endorsements: $16 million
Osaka will see her endorsement number soar even higher, having signed a series of deals since her 2018 U.S. Open win. The biggest is with Nike, which was inked just ahead of our June 1 cutoff and is worth an estimated $10 million annually. She also recently added a series of endorsement partners—Hyperice, BodyArmor and Muzik—where she received equity stakes in the businesses.
5. Serena Williams
Total earnings: $29.2 million
Prize money: $4.2 million
Endorsements: $25 million
The world’s highest-paid female athlete four years running had a record year off the court after her return to tennis following the birth of daughter Olympia. She added deals with Pampers, Axa Financial and General Mills to her roster. Williams’ next act is tackling venture investing, focused largely on companies led by women or people of color.
4. Rafael Nadal
Total earnings: $35 million
Prize money: $9 million
Endorsements: $26 million
The Spaniard is one of the biggest draws in tennis and can command appearance fees of more than $1 million a pop. His primary sponsors include Nike, Babolat, Kia Motors, Telefónica, Richard Mille and Mapfre.
3. Kei Nishikori
Total earnings: $37.3 million
Prize money: $4.3 million
Endorsements: $33 million
Nishikori and Zverev are the only non-Slam winners among the ten highest-paid tennis players. But Nishikori’s robust endorsement portfolio is fueled by his status as the most successful Japanese player ever. He is set to be one of the faces of the 2020 Olympic Games in Tokyo. His sponsors Asahi, NTT, Japan Airlines, Lixil, Procter & Gamble and Nissin are all official Olympics partners.
2. Novak Djokovic
Total earnings: $50.6 million
Prize money: $20.6 million
Endorsements: $30 million
There have been ten tennis seasons in which a player won more than $12 million in prize money. Djokovic owns seven of those years. His $135 million in career prize money has him $9 million ahead of Federer. Djokovic’s Lacoste endorsement is one of the richest deals in the sport.
1. Roger Federer
Total earnings: $93.4 million
Prize money: $7.4 million
Endorsements: $86 million
In addition to his blockbuster Uniqlo pact, Federer added a multimillion-dollar deal with Rimowa last year. The luggage brand joined Credit Suisse, Mercedes-Benz, Rolex, Moet & Chandon, Barilla and others in Fed’s endorsement stable.
-Kurt Badenhausen; Forbes
5 Ways To Cope With The Self During Isolation
As Covid-19 continues to spread ruthlessly across the globe, governments have enforced lockdowns in countries to slow the infection rate. And this has meant restricted movements of people and work from home. As the globe’s population practises self-isolation and social-distancing, the lack of the familiar can lead to further stress and mental health issues. Establishing coping mechanisms to deal with anxiety and depression during these times is crucial. Healthcare practitioner and counselling psychologist, Nkateko Ndala-Magoro, through the South African Depression and Anxiety Group’s Facebook platform, lets us in on five self-help strategies to deal with depression.
Get active: “It is hard I know to stay active while you are confined. The benefits of staying active is the release of feel good hormones that are in contrast with the hormones that exacerbate depression. Being active also helps regulate your heart beat; for people suffering from anxiety, the regulation of breathing might help with the severity of the anxiety/panic attack.”
Take time to sleep: “I know people are already feeling like they do not have any more positions of sleep because of sleeping too much during lockdown. I encourage that people get as much quality sleep as possible in this time. Sleeping has benefits on our health and wellbeing in general, let alone on our mental health on many levels.”
Read: “Keep yourself busy by reading. There is a wealth of information in books. There are many online platforms including Amazon, which have made available e-books for free. Read self-help books and fiction to escape the reality; and any other books that interest you.”
Learn a new skill: “This will also keep you interested as mastering something new takes a lot in terms of focus and energy.”
Connect with loved ones: “Connect with your loved ones via video chats. Journal and work on things you have been meaning to work on to give you a sense of accomplishment.”
The Five Trends To Future-Proof Your Business
Some of these fads were slowly building in the previous decade, others are still nascent, but need your full attention to prepare your business for the times ahead.
1. AI and machine learning
Key takeaway: Automate repetitive tasks, but be wary of automating inefficiencies and biases.
You’re surrounded by artificial intelligence (AI) and machine learning: from the recommendations Netflix makes based on your viewing history to those pesky adverts that track you around the internet. As Bronwyn Williams, a trend analyst at Flux Trends in South Africa, explains, “Most of what you think is AI is actually machine learning.” Williams emphasizes that fears about AI “stealing jobs” are overrated, and most businesses will see the arduous, repetitive tasks given to machines, freeing up humans for analysis and critical thinking. She warns businesses to remember it’s the human interaction that differentiates one offering from another. “Don’t automate away your value. Look under the hood and make sure you understand why you are automating something – and be careful not to automate inefficiencies.” Looking at automated HR processes, companies have discovered that even unconscious human biases are learned by machines (for example, CVs belonging to certain genders and races are discredited. Machines are not born neutral – especially if they’re learning from humans.) Embrace machine learning, but do so with a pinch of salt.
2. Driverless cars and the supply chain
Key takeaway: Autonomous cars are still about 15 years away, but it’s best to prepare your fleet and supply chain choice now.
The automotive industry is going through some major changes: electric cars, the growth of services like Uber and Lift, and lastly, the development of autonomous vehicles. Though the first two will impact everyday consumer experiences, it’s self-driving cars that will massively alter businesses and their supply chains across Africa in the next decade. “As convenience and efficiency are the cornerstones of the fleet industry, there is no doubt self-driving vehicles will start making a play for their share of the fleet industry sooner rather than later,” explains Sudesh Pillay on fleet management company EQSTRA’s online platform. The supply chain will no longer be affected by driver fatigue and human error. Driverless cars will also dramatically impact accident rates (lowering them by 90%, according to some estimates) and supply chain efficiency. As Innovation Group’s Future Now report indicates, autonomous cars face some serious challenges across Africa before they can become a practical alternative to human drivers. “There is a vision, in the not-too-distant future, in which self-driving cars hold a lot of promise…. Others are more skeptical about the practical feasibility, especially in Africa where the infrastructural limitations (roads, electricity etc.) hold back the vision, at least in the foreseeable future. Our research indicates that self-driving cars may only become a reality in South Africa in  or more years and that this may spur innovative advances in infrastructure, energy services and ultimately the look and feel of roads and cities.”
3. Climate crises and
Key takeaway: Hire a Chief Sustainability Officer to
start building climate resilience into your business.
“Now is the time to start thinking seriously about resilience,” says Hugh Tyrrell, Director at Green Edge, a corporate mentoring initiative in Cape Town that helps businesses develop sustainably. “The big brands have Chief Sustainability Officers (CSO). This role is in the C-suite and is forward-thinking,” Tyrell explains. CSOs look at how businesses can start developing their own power, lower their eco-footprint and manage their resources better. Looking to the big corporate trendsetters, there are some major shifts in corporate strategy focusing on a sustainable business model instead of growth at all costs. Unilever, for example, is holding their suppliers to the same eco-friendly standards that they themselves are working at, says Tyrrell. Natural disasters associated with the climate crisis are already affecting African businesses too. Explains Tyrrell, “In agriculture, which is a big sector in Africa, we are seeing the effect of droughts or floods. Others have to work more closely with their suppliers to ensure supplies come in good condition and on time.” Mining is another industry heavily impacted by the climate crisis – and the push by consumers for more environmental-friendly solutions.
4. The age of cyberattacks and data breaches
Key takeaway: Make sure your IT department includes
skilled data protection specialists.
As businesses innovate and rely less on physical hardware like servers, and start instead relying on the cloud, they can expect to see a massive uptick in cyberattacks and subsequent data breaches. This trend increased exponentially in 2019 (even the City of Johannesburg in South Africa was held by ransomware) and is set to explode in the coming decade. Added to this, businesses are collecting more data than ever before, particularly for marketing purposes and to tailor their product offerings. Because of this, businesses should prepare themselves for the onslaught by firstly, taking their online security very seriously, secondly, training their staff (employees are the weakest link in any security chain) and thirdly, putting more budget behind appropriate security measures. “The demand for narrow cybersecurity expertise is driven by a constantly changing threat landscape, as well as evolving technologies, such as cloud or IoT. As a result, we see the bigger demand in, for example, threat intelligence analysts and dedicated threat intelligence services, and experts for cloud platform protection. The call for data protection specialists is seen in both technical and regulatory and compliance aspects,” says Alexander Moiseev, Chief Business Officer at online security software Kaspersky.
5. The remote workforce
Key takeaway: Flexi-hours and working remotely are practical ways to combat challenges like loadshedding and traffic.
With intermittent power supply (particularly in South Africa), increasing traffic and less reliance on physical IT infrastructure like servers, the remote and flexible workforce is becoming a norm. Says Moiseev, “The working model is already being changed, with 40% of small and medium companies regularly allowing their employees to work at locations outside the office — from home or while traveling.” In addition, health scares like the coronavirus are amplifying these trends. “Apps that enable remote working are having a moment,” explains Williams. “You now get filters to add makeup to video conferences so you don’t have to dress up when you’re working from home.” Many employees expect the flexibility of remote working when job hunting, and businesses reap the benefits of agility.
The Top 5 Emerging Crazy Tech
A pick of some of the weirdest, coolest tech that could come hurtling our way this year.
- A bot that delivers toilet paper
Forgot to instal toilet paper in the loo? The Charmin RollBot is designed to carry a roll of toilet paper on two wheels. With the press of a button on your phone, the RollBot will help with your sanitary requirement.
Using Bluetooth, the bot will commence its mission; an infra-red sensor able to navigate its way to you. According to Business Insider, there’s no price or release date for RollBot, nor is it clear if it will ever be released as a consumer product. Charmin calls RollBot a “conceptual prototype”. The brand unveiled the bot last month at the CES 2020 expo in Las Vegas.
2. The Cyrcle phone
If for any reason you got bored of your rectangular handset, the circular phone is always an alternative offering a different view and take. According to the makers, the phone was designed with the Generation Z, female audience in mind. It’s round and features two headphone jacks. The device was designed by a US-based startup delivering a shape that it says is more “sensual”. The company reckons it will be ready to launch in a year’s time.
3. A smart bed
There’s nothing like a good night’s sleep. But it’s not always possible to have the best sleep every day. Or is it? There is a bed that’s guaranteed to give you your beauty sleep the way you want it.
Sleep Number Climate 360 has a mattress with features that warm your feet to help you sleep faster. It will also help you stay asleep by cooling your body, and balance your temperature with your natural wake and sleep cycles.
But what’s most intriguing is the fact that the bed also gives you a Sleep IQ score for personalized sleep insights. It measures your heart rate, breathing and movement, tracks your circadian rhythms and can show how your heart rate varies. The smart bed received the CES 2020 Best of Innovation award and is only expected to be available in 2021.
4. Self-changing trash can
For those who dread taking out the trash, this device is possible a no-brainer. Apart from its motion sensors to detect when you need to throw trash, when it’s full, it will automatically seal the trash bag and line the bin with a new one, all with a press of a button.
Even if the bin is overflowing, the top compartment will lift up so it can still seal the bag shut without any mess. The bin, called the Townew bin, was designed by a Canadian company, Knectek Labs.
5. Vertical TV
Just when we were getting used to wider TVs, it seems taller screens may soon be coming to your living room. Samsung’s Sero TV vertical-oriented will soon be hitting markets.
The TV can not only work in the traditional horizontal format, but is also able to turn on its side for playing vertical videos in portrait style.This might come in handy when watching videos from social media platforms such as TikTok or Instagram that deal primarily with vertical videos.
It sits on a stand that prevents it hitting the floor when turning, and can be paired with a phone so that it automatically orientates it correctly based on what’s beamed from the handset. According to TechRadar.com the pricing and availability are yet to be revealed, but the Sero will be leaving Korea and is headed to the US and “several global markets” later this year.
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