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‘$2,400 For An Hour’s Work’

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Comedians are B-grade celebrities in South Africa,” says Tumi Morake, a comedian famous for her brassy honesty, stand-up shows, Comedy Central Roasts and adverts with Vodacom.

“And yet I have a lot of disposable income. A lot,” she admits.

South Africa’s entertainment industry is fast growing, and bringing in vast amounts of money. Zinhle Jiyane, known as DJ Zinhle, says: “The South African entertainment industry has proven to be one of the most influential industries and its growth is something we can’t ignore.” And she’s right.

Musicians, actors, deejays and entertainers, as well as other creative industry performers, contribute 2.9% to the GDP, according to the Cultural and Creative Industries Federation (CCIFSA), and the creative economy contributes 3.6% to the total employment.

Jay Badza, a self-described brand architect and manager of some of South Africa’s biggest stars, including Bonang Matheba, predicts the industry will grow “in leaps and bounds” in the next five years.

“We’ve got a very healthy industry, and social media has tipped the scale to the entertainer,” says Badza.

Other experienced managers agree, such as Nomndeni Mdakhi, founder and managing director of Edits Communications, and DJ Zinhle’s manager. She predicts the industry will expand its footprint into the rest of the continent.

Morake admits that a ‘gig’, from stand-up to emceeing, to a mixture of the two, can earn a comedian of her calibre anything from R15,000 ($1,050) to R45,000 ($3,176) for an evening’s work.

Taffia Keight, a partner at Whacked Management, representing many of South Africa’s comedians, including Morake, says: “Depending on what other deals are done on an artiste’s behalf, [comedians] could earn between R12,000 ($850) and R250,000 ($17,000) a month.”

Comedy is a relatively new money-maker in the South African entertainment industry, and even in that sphere, it’s possible to earn a quarter of a million rand monthly – much of it through corporate gigs. Comedian Celeste Ntuli estimates she earns up to 40% of her monthly income through corporate emceeing and advertisements.

For a celebrity like Bonang Matheba, the numbers are much bigger. Nicknamed Queen B, Matheba is an A-lister through and through. She has over a million Instagram followers and is the first face of Revlon out of the United States – “A dream come true,” she says – and has her thumb in a lot of pies: she presents on Top Billing and Afternoon Express, hosts a radio show on Metro FM and has her own lingerie line at Woolworths. On top of this, she can earn anything from R30,000 ($2,120) to R100,000 ($7,060) for four hours’ work, depending on the client, hosting events like award shows and more.

Matheba’s flawless weave is a custom-made wig from Patrick Missile, and costs R15,000 ($1,050) – and that’s not including maintenance costs. For an event like the South African Style Awards, she says she can easily spend R55,000 ($3,882) for her look for that evening alone.

“My designer dress will probably cost around R50,000 ($3,530),” says Matheba, “And I’ll spend an additional R2,000 ($142) on my nails, and another R4,000 ($283) for hair and makeup for the evening – that includes having the makeup artiste at the event to touch me up.”

These are considered business expenses because, as Badza says, “An artiste is expected to be glitzy and glamorous.” Her luxury spends are holidays; 10-day trips to Mauritius, London, Paris and islands off the coast of Mozambique.

Other big earners are in the music industry. A DJ such as DJ Zinhle can earn up to R35,000 ($2,400) for an hour’s work, and can do up to five gigs between Friday and Sunday.

“You can just imagine how much she makes in a weekend,” says her manager Nomndeni Mdahki. And that’s just if she stays in the country – for international shows, also sold by the hour, the rate can easily go up to R50,000 ($3,530). Transport and accommodation are, naturally, included. Then there are celebrities expanding briskly into the international market, like DJ Black Coffee, who has been named several times by others in the industry as an example of a South African entertainer doing it right, with a growing international audience. He was not available for comment on this piece.

But even with these numbers, South Africa is lagging behind international entertainment industries. Nigeria is enormous, and South African celebs are clawing their way to Lagos, and not New York.

“The continent is opening up,” says Mdahki.

“Look at artiste collaborations, Channel O and the MTV Music Awards. In the end, it’s a numbers game. The more people you can bring in, the more money you can make. You want to develop a wide footprint out of South Africa.”

The trick for further growth is for celebrities to treat themselves like businesses, and use their social currency to expand their careers.

“Artistes don’t have to rely on the SABC anymore to become successful,” says Badza. With social media accounts, they communicate directly with their audience, and corporate and other clients look to those numbers to rate their popularity.

Mdahki agrees: “Social media is giving the power back to the talent.”

Morake, with over 55,000 Twitter followers, says celebrities need to remember that they are a brand. But perhaps most of all, the biggest key to growth, says Ntuli, is for South Africans to appreciate their own entertainers, like Nigerians appreciate theirs.

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Executive Travel: NaakMusiQ’s Dubai

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The South African actor and musician was impressed with the city’s architecture, food and work ethic. 


South African actor and musician Anga Makubalo, known by his stage name NaakMusiQ, calls the Middle Eastern emirate of Dubai a luxury destination.

NaakMusiQ, who hails from Port Elizabeth in South Africa’s Eastern Cape Province, shot to fame after appearing in the award-winning South African soap opera Generations and has since been in a number of television shows.

He has also had a chart-topping music hit, Ntombi ft Bucie.

NaakMusiQ’s first trip to Dubai, known as the melting pot of the Middle East, was last year on an Emirates flight when he traveled Business Class. The fashion-lover admits to being a light packer, although there are some items he would never travel without, such as cologne, a pair of sneakers, and his music.

READ MORE | Executive Travel: Nomzamo Mbatha’s Kenya

“I also carry my scripts all the time. Because of the long flights, I can get tired of watching a movie, I can get tired of listening to music, so the next best thing is to get into my script and get a head start.”

He has been to Dubai before, but only transiting the airport connecting to another flight, so this was his first official trip into the glistening city.

“Dubai is everything that people say it is,” he says. “We went to the mall. It was crazy! I’ve never seen anything like it before. [The Dubai Mall] has a full-on aquarium inside. In the middle of the center, there’s like this huge fish tank. It’s crazy! That was probably the highlight of my visit.”

The actor was also intrigued by the city’s architecture and skyscrapers.  

“I’m actually very huge on architecture. It’s actually something I wanted to study. Their engineering is absolutely insane. The way they’ve built this place and the designs – it’s luxury, one after the other. We drove for hours admiring the architecture because I’m such a nerd when it comes to that. I love it.”

Dubai has a sizeable African expatriate community, and no dearth of African culture. As a musician, NaaqMusiQ had been invited to the city.

“Africans that have immigrated to Dubai request their favorite African artist to come over so that they’re still connected to Africa and home. The nice thing about that is, as much as it is our people that have invited us there to perform, they have influenced people from there [Dubai] and other parts of the country [UAE] to come and listen to our music.

“Because they’ve become residents there, they have friendships where they introduce African music to the people of Dubai. So when we went there, there were quite a lot of people, even though some couldn’t sing along, there were a lot of people who went crazy when my song [Ntombi] played.”

During his time there, NaakMusiQ was also taken to restaurants serving African food. This came as somewhat of a surprise for the actor that the Arab city boasted a range of eateries specializing in African cuisine.

“We had a lot of Kenyan food that I hadn’t tasted before, which was really nice. They’ve got Tanzanian food, they’ve got South African food, Zambian food; it’s just a whole African experience there. And they do well actually.”

READ MORE | Executive Travel: JJ Schoeman’s Prague

While NaakMusiQ didn’t interact with the natives of Dubai, he did get a sense of what they are like. The hustle and bustle of the city left him greatly motivated.

“Everyone in Dubai is there to work. Everyone is there to hustle. People think that Dubai is this big, fun place, which it can be, but even people from there aren’t out partying every night. It’s people from the countries that are visiting that are out partying. Everyone else is really working. Some people are so hectic when it comes to business and money that they don’t have a life outside of their work.

“When they do have nights off, they choose to be at home or to put in extra hours working. It just made me want to work harder. That is the impact… Everyone there wants to do better. The standards there are incredibly high. What we would consider as good here is probably entry-level there,” says the hit-maker who now plans to return to Dubai wealthier and with more cash to splurge.

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Stone Town: From Freddie Mercury To The Farms

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The sights, scents and sounds of Zanzibar include a 73-year-old tale of the iconic late British singer-songwriter.


Dress conservatively when walking the streets of Stone Town,” advises the tourist brochures in the predominantly Islamic society of Zanzibar, yet, the tiny Tanzanian archipelago proudly claims Freddie Mercury, the controversial frontman of British band Queen, as its own.

The singer, born in the windswept streets of Stone Town in Zanzibar in 1946 and one of the world’s most iconic voices in pop-rock, is this tourist town’s biggest currency-spinner.

Stone Town, which is a maze of historic alleys and spice bazaars with timber shutters, an old Arab fort, churches, mosques and 19th-century stone buildings, is a World Heritage Site overlooking the sea. Within its dusty bowels, leading up from its myriad walkways, is Shangani Street, starting with a white-washed, two-storied yellow building that was once Freddie Mercury’s home.       

There are countless tours offered to what is emblazoned in gold outside as ‘Freddie Mercury House’, featuring four fully-furnished hotel apartments with balconies overlooking the Indian Ocean.    

‘Freddie Mercury House’, featuring four fully-furnished hotel apartments with balconies overlooking the Indian Ocean. Picture: Renuka Methil

Outside are framed glass cases with sepia images of the songwriter and vocalist, describing his famous connection with Zanzibar. Born Farrokh Bulsara, Mercury’s family had immigrated to Zanzibar from Gujarat in India. He was born to Bomi and Jer Bulsara who were originally Parsis (a Zoroastrian community that migrated to the Indian subcontinent from Persia). In 1964, the Zanzibar Revolution forced the family to flee.

The island community’s lucrative tourist trade is even today cashing in on Mercury’s global image, with tours offered at the Zoroastrian Fire Temple where the Parsi family once worshipped, and to a restaurant named Mercury offering fresh seafood.

“Imagine, Freddie Mercury played on these white sandy beaches and clear waters at one time,” says my tourist guide, Amour, proudly, before taking me on a two-hour walking tour of Stone Town. He points to the domed white Zanzibar High Court where Mercury’s father once worked as a cashier.

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His house on Shangani Street, where the first settlers arrived, is a hub of activity, with tourists, and touts selling everything from icecream to tanzanite jewelry and African bric-à-brac. Just a few steps up, is the Shangani post office and buildings boasting Indian, African and European architecture, where you discover your own Bohemian Rhapsody.

Amour helps me weave through the heaving mass of human traffic in the busy streets, to a fish and vegetable market in Stone Town that also sells spices in pretty bamboo gift-packs. The fish is sold fresh and the spices overpower the stench.

“Zanzibar used to be the largest exporter of cloves in the world, but from 70 percent, it’s only nine percent now,” Amour rues, thrusting a packet of cloves into my hand, “and that’s sad, because of declining prices, more competitors and the poor encouragement of farmers.”

Earlier, I had visited the spice farms Zanzibar is so famous for, finishing off with lunch in a Swahili home stationed on a peak in one of the scented valleys. It was modest home-cooked fare but with aromas as strong as the spice farms the ingredients came from: a banana dish with coconut milk and cardamom, flavored cassava from the fields, fried tuna, rotis and the most fragrant pilaf (rice dish) I have ever eaten, watered down with lemon grass and ginger tea. 

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I had been to the Muyuni village in the south tasting the sweetest mangoes and bananas in all of Africa, passing seaweed-strewn beaches, paddy fields and potholed roads with bullock carts, dala dala taxis and motorbikes.

In the lush mangroves of Jozani, I encountered the endangered red colobus monkeys. In the spice plantations, down slippery forest paths, I tasted nutmeg, cinnamon and cloves off the trees.

The natural treats along the way also included lemons and sweet green oranges. As we passed the red mahogany trees, “beware of the green mambas or pythons”, my host had warned. A vendor in the middle of the forest showed us his wares in a wicker basket: soaps and perfumes made from the Ylang-Ylang trees by the womenfolk.

“In Europe, Chanel No. 5 is made from this. Here, we call it Chanel No. 0, our products have no chemical or alcohol,” he says, pointing to the tiny bottles filled with red liquid. “These farms are so rich in spices that the chicken running around are already spiced, you don’t need to flavor them when you cook them,” laughs Amour, towards the end of our outing. From Freddie Mercury to the farms, Zanzibar beckons the senses.

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Marvel Money: How Six Avengers Made $340 Million Last Year

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Since its premiere in April, Avengers: Endgame has been sending shockwaves across the Marvel multiverse, with a worldwide gross of $2.77 billion and counting after the movie’s return to theaters last month. With its domestic gross sitting at $848 million, Endgame is the second-highest-grossing film ever both in the U.S. and overseas. 

That means a payday not just for Marvel Studios but also for the Avengers themselves, who have negotiated their way to superpowered deals. Forbes’ Celebrity 100 list of the world’s highest-earning entertainers this year features six Endgame heroes, from Chris Hemsworth (a.k.a. Thor) at No. 24 overall with $76.4 million (not all of his earnings were from Avengers) to Paul Rudd (Ant-Man) at No. 83 with $41 million. Robert Downey Jr. (Iron Man), Bradley Cooper (Rocket Raccoon), Scarlett Johansson (Black Widow) and Chris Evans (Captain America) also assembled and made the cut. Together, the team earned $340 million.

“Celebrities such as Downey and Johansson currently have extreme leverage to demand enormous compensation packages from studios investing hundreds of millions of dollars in making tent-pole films, such as The Avengers series,” says entertainment lawyer David Chidekel of Early Sullivan Wright Gizer & McRae.

Kevin Feige, Marvel Studios’ president, seems to agree: “We started saying that the character is the marquee name, and I think that’s still true, but I think we’ve been very lucky and thankful that the actors that imbibe these characters have now become them,” he told Forbes of the highly compensated group in 2017.

Marvel signs actors to multi-movie deals that also include promotional commitments. These deals often start off in the seven figures, which helps explain why newer superheroes like Brie Larson (Captain Marvel) and Tom Holland (the latest Spider-Man) didn’t make the Celeb 100 cut. But as actors stay with the MCU, their salaries increase. Veteran Marvel stars can command an upfront salary as high as $20 million (Downey). Others top heroes can earn in the neighborhood of $15 million (Hemsworth, Johansson, Evans), while second-tier characters make about $8 million (Rudd). 

But the real money comes in later. All of this year’s listees proved so valuable to Marvel that they were able to negotiate for a piece of the profit—also known as contingent compensation—on both the ensemble Avengers films and their individual superhero films.

“A studio’s incentive to grant contingent compensation to various actors, writers, directors and other key personnel is simple. Movie studios depend upon tent-pole films to support their financial performance,” says Chidekel.

These points pay off. Avengers: Endgame, for example, has made about $700 million in profit from its box office run so far. For Downey, who has around 8% in back-end points, that translates to about $55 million, for a grand total of $75 million for the one film. 

Even smaller characters like Cooper can command about 1% of the back end, which would translate to $7 million for Endgame. For their star vehicles, these actors can negotiate an even bigger cut of the profit. 

“The percent of budget cost have certainly skewed heavy, particularly on the Avengers movies, to cast now, whereas maybe in the early ones it was more visual effects or below the line,” Feige said in 2017. “But that’s okay because [the actors] are the best effects.”

These sky-high paychecks have proved to be a worthwhile investment for the studio. With a built-in audience of comic book fans, scripts that are both funny and socially aware, and a powerful marketing strategy, MCU films have grossed over $22 billion since 2008. These actors continually return many times their salaries in box-office dollars. For instance, while Downey earned that eye-popping $75 million from Endgame, the film grossed $36.90 at the box office for every dollar he was paid. Those on the lower end of the earnings spectrum, like Rudd, produced over $100 at the box office for every dollar they were paid.

“Certainly the strange alchemy of seeing characters you’ve never seen before teamed up together on screen, if they were different versions of those characters, it wouldn’t be as fun,” Feige said. “It’s expensive but well worth it.”

We think Nick Fury would agree. 

-Madeline Berg; Forbes Staff

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