In a continent where music is the lifeblood of so many cultures, a generation of musicians and creatives from Lagos to Cape Town are at risk of falling by the wayside as more and more of them are robbed of their income by the greatest scourge to their industries – piracy.
According to a recent report from the International Federation of the Phonographic Industry (IFPI), legitimate content accounts for less than 10% of the music market in many African nations. Estimates put the proportion of Kenyan pirated music at 80% nationally. Growing up in Lagos, I have memories of sitting in traffic where CDs yet to hit the shops in Europe, let alone Nigeria, were offered through my car window.
Taking Lagos’ infamous Alaba Market as a microcosm of the broader situation, piracy dominates the distribution network, flooding the market with knock-off Nollywood films and bootlegged beats. For the original creators, while they may enjoy popularity, the financial rewards for their efforts range from minimal to non-existent.
This situation is replicated across the continent. In Malawi, artistes like Thocco Katimb end up distributing and selling their own music because intellectual property rights are not robust enough, and the middle men can’t be trusted to not leak CDs to be replicated. The situation in Malawi is complicated further by the government’s stance against musicians selling their music without the hologram copyright sticker as stipulated by the 1989 copyright act.
As a result, life for many creatives across Africa is unstable. Fellow musicians tend to work primarily for the love of their craft; the joy of their art is almost reward enough. But without suitable financial recompense, many talented Africans are being denied the chance to pursue their aspirations.
If the industry climate further dissuades young African talent from producing high-quality art, we as a continent risk losing an entire generation’s worth of cultural output. Who will be the next Fela Kuti? Where will the new 2face Idibia appear? How can Ghana see another Sarkodie, or Uganda another Chameleone, if the industry does not suitably reward those artistes whose music is in demand?
All is not lost, however, and there are areas that must be explored to combat content piracy.
Effective intellectual property protection is the most important step that national governments can take in countries like Nigeria, Malawi, and other flourishing cultural hotspots. In just the same way as encouraging business growth or attracting foreign investment, legal frameworks are central to ensuring that legitimate enterprise thrives.
A hologram on a CD is not enough; there must be suitable measures in place and the will to enforce them. Kenya destroyed over five million pirated items in 2013 and the Kenya Copyright Board has since begun actively monitoring illegal downloads. Other nations would do well to follow this example.
Beyond a crackdown, however, a progressive long-term solution may involve bringing content pirates into the legitimate system so as to better regulate their activity.
Returning to the example of Alaba Market, since 2008, the Nigerian government has been offering traders there the opportunity to sell pirated content legally in return for a registration fee. Legitimizing these circulation channels means artistes and record labels have begun signing distribution deals with established pirating outfits in an effort to recoup at least some earnings from their own intellectual property. While the legal environment catches up with reality, exploring ways to bring these traders into the fold may be a realistic way forward.
Technology also offers solutions, providing an alternate revenue stream for struggling artistes. Kenya’s Mdundo.com, a digital platform enabling music distribution without a recording label, has been touted as a potential saviour. For $1, customers can download five tracks via a code they receive on a scratch card.
Piracy in Africa is a significant threat not just to the creative industries but to society too, with much of the profit funding organized crime. From the greats of old like King Sunny Ade, Manu Dibango and Ali Farka Toure to the new kids on the block, African music has long had an important place on the global scene. The cold, rational argument for greater intellectual property protection is certainly needed, but a more emotional appeal to the will of all Africans to nurture and encourage our continent’s brightest talents is compelling. Both must be made with equal energy if we are to keep those lights burning.
The Art Of Survival: The Art Of Adire Gave This Textile Artist Global Fame, She Now Educates Generations Of Women In Nigeria
Textile artist Nike Davies-Okundaye worked as a construction laborer and carried water and firewood to survive. The art of adire gave her global fame and she is now educating generations of women in Nigeria.
There was no way Nike Davies-Okundaye could look the other way. For after all, she too had been a victim in her early teens.
Too many women were being pushed down the traditional path of marriage and child-rearing in her country.
Born in 1951 in Ogidi-Ijumu, a small village in western Nigeria known for its spectacular rock formations and traditional art industry, Davies-Okundaye resolved to fight this practice four decades ago.
“By the age of 13, they wanted to marry me off because my father had no money. I had to run away from home and join a traveling theater. I said I didn’t want to marry and wanted to pursue art,” recalls the internationally-renowned Lagos-based artist.
Not wanting to become one of six wives to a minister, Davies-Okundaye found her escape through adire, the name given to the Yoruba craft of tie-and-dye where indigo-dyed cloth is made using a variety of resist-dyeing techniques. Growing up in a predominantly art and craft household, Davies-Okundaye is a fifth-generation artist who decided to take the craft seriously due to poverty.
“I had no money to go to school and the first education parents give you is to teach you what they do. So, when I finished primary six and I had no support to go to secondary school, I said to myself, ‘let me master art so I can teach other women to also use their hand to make a living through their own artwork’.”
Davies-Okundaye was forced to work in the male-dominated construction sector, carrying concrete in pans to builders in order to save one shilling, just enough to buy a yard of fabric to create what she called wall-hanging art.
Her goal was to use the traditional wax-resist methods to design patterned fabric in a dazzling array of tints and hues. The adire design is the result of hand-painted work carried out mostly by women and through that, Davies-Okundaye saw a way to help women to become economically empowered. After all, her first break in life came as a result of that.
“There was no other job I was doing apart from adire. I was lucky the American government came to Nigeria to recruit an African who will teach African Americans how to make traditional textiles or crafts in the state. That is how I was lucky and got picked.”
Davies-Okundaye was the only woman in a class of 10 men who were flown to Maine in northeastern United States in 1974. That is where her whole outlook on life changed.
“Before I went to America, I used to carry three drums of water every day and carry firewood to be able to survive. It was like a breakthrough in my life when I reached America. I said ‘is this heaven?’ I was the only woman in the class and all the men were learning women’s looms and I kept telling them ‘this is for women’ and they said ‘yes, in America, what a man can do, a woman can also do’.”
This was in stark contrast to what she knew to be true in Nigeria at the time.
“If your husband is an artist, you are not allowed to do art. In the 1960s, if your husband has a PhD, you are not allowed to also have a PhD. You had to give room for your husband to be your boss.”
She decided to beat those age-old stereotypes.
As one of 15 wives to her then-husband at the time, Davies-Okundaye, with her newfound knowledge gained in America, started a revolution at home. She encouraged the other wives to create their own art business using adire.
“I said ‘if you learn this, you can earn a living by yourself and get your power because your money is your power’ and that is how they also started learning it. I didn’t stop sharing the knowledge there. I gathered girls on the streets who were selling kola nuts and peanuts and started training them. I said ‘if this textile can take me to America, let me teach other people’,” says Davies-Okundaye.
And that has been her calling ever since. Davies-Okundaye is the founder and director of four art centers, which offer free training to 150 young artists in Nigeria in visual, musical and performing arts.
One of the centers is the largest art gallery in West Africa comprising over 7,000 art works.
“They used to get the police to arrest me because they said I was trying to teach feminism in Nigeria because I went to America. They said I was going to corrupt our Nigerian women but I believe God sent me to liberate a lot of women who have the passion for what makes them happy but are afraid to do it because of what people will say. I say do what makes you happy always!”
Why This Photographer Looked Up During The Lockdown
Steven Benjamin chose to focus on the bird life in his garden in Cape Town to escape the confines of the lockdown.
During South Africa’s five-week shutdown (the country is still on Level 4 restrictions), Cape Town-born underwater photographer Steven Benjamin more used to sharks, whales and dolphins, used the period to look up instead – and indulge in bird-watching, another passion of his.
“Ever since the age of five or six, I have been interested in birds. I was dyslexic as a young child and I still have my first bird book where I ‘ticked’ backwards. I was trying to identify the birds that flew into my pre-school class and begged my mom to let me mark off what I’d seen, so birding has always been a passion,” says Benjamin, who also runs a seal-snorkeling business.
He has spent his life capturing South Africa’s marine world, and now, Benjamin had to redirect his focus to his Kalk Bay garden during the lockdown to photograph Cape Town’s resident birdlife.
He says photographing these feathered beauties is a way to bring joy during these uncertain times.
“They are so beautiful but incredibly difficult to photograph because they are shy and extremely fast. Photographing birds is a challenge but it creates a mental space to observe and admire nature.”
Soon after the lockdown started, Benjamin put white sugar in his bird feeder every morning and enjoyed the sight of local birds and documented them. He posted the images on Instagram and that garnered some online attention.
“The lockdown has made me relax and take the time to do things I would never have gotten around to doing. I settled on this project, which I work on every day. I’m always adding something new to the scene and there are always new birds and interactions happening. It’s made the days fly by,” he says.
During the lockdown, there was only one male Cape Sugar Bird that landed in his garden. This spectacular bird is unique to South Africa and mostly only found in the Western Cape. All of this will go into an exhibition Benjamin is working towards in Cape Town.
‘Our Home Became The Film Set, Blankets Became Props, Windows Became Locations’
A poem exclusively penned and performed in lockdown in the US for the readers of FORBES AFRICA, by Rwandan artist Malaika Uwamahoro.
Malaika Uwamahoro, an artist born in Rwanda, and a Theatre Studies BA graduate from Fordham University in New York City, has performed her own poetry on stages around the world including at the United Nations headquarters in New York, and at the African Union summits in Addis Ababa (Ethiopia) and Kigali (Rwanda).
In 2014, she made her Off-Broadway debut at Signature Theatre in the world premiere of Katori Hall’s Our Lady of Kibeho.
Currently resident in Portland, Maine, in the United States, she speaks to FORBES AFRICA about her life in lockdown, and about a poem she penned exclusively for the readers of the magazine: “To fight this pandemic, essential workers and medical doctors are doing their best on the frontlines to ensure everyone in need gets the necessary support and best care possible… Before we are all choked and out of breath just by thinking about this, I extend this poetry piece as an invitation to look inward.”
How did she come up with the poem, titled I Don’t Mind!, and its accompanying video?
“It was late in the night, my fiancé was fast asleep, and I thought to myself, ‘how do I really feel about all this, what are my true thoughts about this pandemic, what can I do’? I opened my notes and the words began to flow.”
A few days later, she shared the poem with her fiancé, Christian Kayiteshonga, a filmmaker.
“We had previously been pondering ways to make art in our home. This poem seemed like the perfect push to set us in our new path. Our home became the film set, using blankets and cake mix as props, windows and office space as locations, myself as the talent, him as the crew, and now you as the audience,” says Uwamahoro, who also performed for the ‘In the Spotlight’ segment at the FORBES WOMAN AFRICA Leading Women Summit in Durban, South Africa, on March 6.
Download issues of Forbes Africa
- Single Digital Issue: Forbes Africa April 2020 - 30 Under 30 R50.00
- Single Digital Issue: Forbes Africa March 2020 R50.00
- Single Digital Issue: Forbes Africa February 2020 R50.00
- Single Digital Issue: Forbes Africa December 2019/ January 2020 R50.00
- Single Digital Issue: Forbes Africa November 2019 R50.00
Subscribe to Forbes Africa
Entrepreneur Noah Greenberg On Mapping Out His Goals | Unfiltered | Forbes
Inside Kylie Jenner’s Web Of Lies—And Why She’s No Longer A Billionaire
Joe Biden’s Big-Tech Tax Battle & Why Americans Will Pay The Greatest Price – Steve Forbes | Forbes
Why Kylie Jenner Is No Longer A Billionaire | Forbes Investigates | Forbes
Making South Africa Proud And His Inspiration Outside The Pool
- Health2 days ago
[IN NUMBERS] Coronavirus Update: COVID-19 In Africa
- Billionaires4 days ago
The World’s 25 Richest Billionaires Have Gained Nearly $255 Billion In Just Two Months
- Current Affairs2 weeks ago
WITHOUT UNIVERSAL HEALTH COVERAGE WE ARE SITTING DUCKS WHEN THE NEXT PANDEMIC STRIKES
- Heroes & Survivors4 weeks ago
‘Confused At First, Then Proud To Be In This Country’
- Arts4 weeks ago
‘Our Home Became The Film Set, Blankets Became Props, Windows Became Locations’
- Entrepreneurs3 weeks ago
Nerves Of Steel: This Ambitious Property Tycoon Is On A Mission To Transform Accra’s Skyline
- Entrepreneurs3 weeks ago
How This African Animator Is Handling The Virus
- Entertainment4 weeks ago
‘More TV, Movies And Series’