A colorful display of Simply Green Juices’ latest products, arranged neatly in the fridge, is hard to miss at the company’s store in Victoria Island, Lagos.
As the May sun streams through the balcony, a gleaming display of the popular juice – with the names Funky Beet, Pick Me Up, Cleanse Intense, Refresh and Get Naked –sparkle in the light. As a leader in Nigeria’s cold pressed juice market, Simply Green is a story born of tragedy.
“When I lost my brother, I told myself ‘you need to go back and do what you love doing’. I said to myself ‘why do you have to do something just for money, why don’t you do something you enjoy?’ I know a lot about farming so I thought to myself, ‘what is the one thing that you cannot find in Lagos?’” says Adeshola Ladoja, the Chief Executive Officer of Simply Green Juices.
The answer came from Ladoja’s childhood dream of being in the field.
“I always wanted to retire as a farmer on a rocking chair, just chilling. I went to my dad’s farm, which was rundown and had been closed, and I got some seeds and planted them and it started growing after some weeks. I said ‘ok, this is what I would like to do at 50 so why not start now’,” he says.
Ladoja’s journey has taken him on many paths. At the New York Institute of Technology he studied aeronautic engineering after which he worked as a systems integrator with Nortel Networks in New York. Following a four-year stint working with his dad on his farm, Ladoja decided to part ways to cut his teeth in yet another field.
“My dad and I didn’t have the same goal or plan towards the farm. He wanted something different from me; I got very frustrated and I decided to leave. I had nothing to do and became very broke and then I got a job at Ibadan Electricity Distribution Company. At this point I was thinking this is not my life. I want something better for my future,” says Ladoja.
It is this eye on the future saw hi buy his own farm in Ido, Oyo State, that has seen Simply Green Juices grow from a one-man business to a leader in the cold pressed juice market. From near anonymity two years ago when Ladoja started out, to a strong presence in Nigeria’s cosmopolitan city of Lagos, Ladoja will never forget the hard work it took to build his brand.
“I started off with a juicer that I used my dad’s credit card to pay for. It was $300.
I would wake up early in the morning to get the fruits, then I would use the juicer to blend it and by 6AM it’s in my trunk driving around Lekki ready to be dropped off for customers. Then I would go back and do the next shift. So I would do the morning shift from 12 midnight and then the afternoon shift will start from 2PM to 6PM.”
Traditional centrifugal juice extractors typically use a fast spinning metal blade, which generates heat and destroys some of the enzymes in the fruits and vegetables. Ladoja opted for cold pressed juicers, which first crush and then press the fruit and vegetables for the highest juice yield. According to him, Simply Green Juices was the first to market with this new trend.
The early days were full of ups and downs. Firstly, there was the issue of manpower.
“Staffing was a big problem. I had a challenge finding the right team. There were a lot of financial problems also because I had no money and I had to really grow the company from scratch.”
Then came battling Nigeria’s erratic power supply.
“There was no power to produce my juices so I had to use the little money I had to buy fuel to turn on my generator so I could work. Without money, it was very difficult also trying to push the product into the market. We were competing with 5Alive juice and other well-known brands already in the market with bigger budgets.”
“I started to understand why most farmers do not have money and why most farmers in Nigeria are broke and I knew the only way I could be successful was to add value and show how to make money from farming,” says Ladoja.
Ladoja decided to buck the trend. Instead of focusing on profits he turned his attention to expansion.
“I never thought about the money, I just thought I need to give my clients what they wanted until one day I realized that we had money in the bank account to actually expand. So we decided to expand, I got one staff member and I got a bike for delivery so I didn’t have to do it myself and then it just grew from there,” he says.
When Simply Green Juices started, it produced six bottles a day. By the end of the first month of business, that figure had increased to over 100 bottles. The company averages about 60 bottles a day and has launched a new range of products called Today’s Harvest. Ladoja isn’t resting on his laurels though; he wants to change Nigerian agriculture.
“We plan to reduce the importation of greens we bring into the country. The reason we import a lot of things, like vegetables, into Nigeria is because we don’t add value to what we grow and that is a big problem. So we are starting with vegetables and also milk, cheese, butter and everything to do with dairy. We are creating the first organic farm-to-table concept in Nigeria,” says Ladoja.
Ladoja is finally realizing his purpose, quenching the thirst of Nigeria while spending his days in the fields of his farm.
How To Become A Billionaire: Nigeria’s Oil Baroness Folorunso Alakija On What Makes Tomorrow’s Billionaires
One of only two female billionaires in Africa, with a net worth of $1 billion, Nigeria’s oil baroness Folorunso Alakija elaborates on the state of African entrepreneurship today.
The 69-year-old Folorunso Alakija is vice chair of Famfa Oil, a Nigerian oil exploration company with a stake in Agbami Oilfield, a prolific offshore asset. Famfa Oil’s partners include Chevron and Petrobras. Alakija’s first company was a fashion label. The Nigerian government awarded Alakija’s company an oil prospecting license in 1993, which was later converted to an oil mining lease. The Agbami field has been operating since 2008; Famfa Oil says it will likely operate through 2024. Alakija shares her thoughts to FORBES AFRICA on what makes tomorrow’s billionaires:
What is your take on the state of African entrepreneurship today? Is enough being done for young startups?
There are a lot of business opportunities in Africa that do not exist in other parts of the world, yet Africa is seen as a poor continent. The employment constraints in the formal sector in Africa have made it impossible for it to meet the demands of the continent’s working population of which over 60% are the youth. Therefore, it is imperative we harness the potential of Africa’s youth to engage in entrepreneurship and provide adequate assistance to enable them to succeed.
Several governments have been working to provide a conducive atmosphere which will promote entrepreneurship on the continent. However, there is still a lot more to be done in ensuring that the potential of these young entrepreneurs are maximized to the fullest. Some of the challenges young startups in Africa face are as follows: lack of access to finance/insufficient capital; lack of infrastructure; bureaucratic bottlenecks and tough business regulations; inconsistent government policies; dearth of entrepreneurial knowledge and skills; lack of access to information and competition from cheaper foreign alternatives.
It is therefore imperative that governments, non-governmental agencies, and the financial sectors work together to ameliorate these challenges itemized above.
The governments of African nations should provide and strengthen its infrastructure (power, roads and telecom); they should encourage budding entrepreneurs by ensuring that finance is available to businesses with the potential for growth and also commit to further improving their business environments through sustained investment; there must also be a constant push for existing policies and legislation to be reviewed to promote business activities.
These policies must also be enforced, and punitive measures put in place to deter offenders; government regulations should also be flexible to constantly fit the dynamics of the business environment; corruption and unethical behavior must be decisively dealt with and not treated with kid gloves. We must empower our judicial system to enable them to prosecute erring offenders with appropriate sanctions meted out. There should be no “sacred cows” or “untouchables”. The same law must be applied to all, no matter their state or position in the society; non-governmental organizations can also provide support for them through training and skills acquisition programs that will help build their capacity; they could also provide finance to grow their businesses; more mentorship programs should be encouraged, and incubators of young enterprises should be supported by public policy aimed at improving the quality of these youths and their ventures; and also, avenues should be created where young entrepreneurs will be able to connect, learn and share ideas with already successful well-established entrepreneurs.
What, according to you, are the attributes needed for tomorrow’s billionaires?
There is no overnight success. You must start by dreaming big and working towards achieving it. You must be determined to succeed despite all odds. Do not allow your setbacks or failures to stop you but rather make them your stepping stone. Develop your strengths to attain excellence and be tenacious, never give up on your dream or aspiration. Your word must be your bond. You must make strong ethical values and integrity your watchword. Always act professionally and this will enable you to build confidence in your customers and clients.
The Sun King Bows Out: Legendary Hotelier Sol Kerzner Has Died
Solomon (Sol) Kerzner, one of the world’s most innovative hoteliers, founder of the Southern Sun hotel group, Sun International and Kerzner International, has died of cancer surrounded by his family at the Kerzner family home, Leeukoppie Estate, in Cape Town, South Africa. Always a maverick, Kerzner was a titan of the hotel and resort industry who redefined the scale and scope of integrated destination resorts worldwide. He was 84.
The son of Russian immigrants, Kerzner was born in Johannesburg, South Africa, in 1935. The youngest of four and the only son, Sol was a working class boy from a rough neighbourhood but he would grow up to become one of the most influential entrepreneurs in South Africa. Having founded the country’s two largest hotel groups — Southern Sun and Sun International — Kerzner would go on to achieve international prominence with groundbreaking resorts that helped transform the tourism industries not only of his home country but of Mauritius, The Maldives, The Bahamas, Dubai and other important international destinations.
Kerzner’s career in hospitality began in 1962 when he decided to leave the accounting profession and purchased The Astra, a small inn in Durban, South Africa. Kerzner quickly transformed this rundown establishment into one of the most popular hotels in the area, a success that whetted Sol’s insatiable appetite for innovation and demonstrated a trademark ingenuity that would define his 60-year career.
Kerzner’s most monumental and controversial achievement was the creation of Sun City. Here, in an area north of Johannesburg where there were no roads and no infrastructure, Sol imagined and delivered the most ambitious resort project in all of Africa. Commencing work in 1975, over the next ten years, Kerzner built four hotels, a man-made lake, two Gary Player golf courses, and an entertainment center with an indoor 6,000-seat arena, which played host to a world-class roster of artists including Queen, Frank Sinatra, Liza Minelli, Shirley Bassey, as well as huge world title fights, and many other spectacular events. Once again, Kerzner defied the naysayers to train a best of breed workforce and to operate Sun City on a totally non-racial basis. Even the most cynical of visiting overseas journalists had to concede defeat in trying to find racism behind the operation of the vast resort.
Sol is survived by his children Andrea, Beverley, Brandon and Chantal and ten grandchildren. His eldest son, Howard ‘Butch’ Kerzner died in 2006.
Sol Kerzner will be buried at a small, private funeral with only immediate family in attendance.
Back in 2014, the Sun King was featured on the cover of Forbes Africa for the 3rd Anniversary Issue of the magazine.
In 2018 he was honored with the Life Time Achievement award at the All Africa Business Leaders Awards (AABLAs).
The French Silhouette In Africa: How This Designer Started Her Own Business Despite A Shortage Of Funds
From glamorous Paris to gritty Johannesburg, Zazi Nyandeni arrived with $2,700 and updated sartorial skills to showcase haute couture on South Africa’s racks and runways.
With just $2,700 in her bank, transferred from her savings account in France, Zazi Nyandeni returned home to the South African fashion industry with her freshly-minted talent. But if Paris was school, Johannesburg proved to be university. Qualifying was never easy.
About 53kms from Johannesburg’s OR Tambo International Airport is Constantia Kloof, a scenic, upmarket suburb in the West Rand, where we meet Nyandeni, the up-and-coming 25-year-old fashion entrepreneur whose brand, Zazi Luxury, has showcased in Paris, the fashion capital of the world.
“I wasn’t really introduced to fashion, but more so to art,” recalls Nyandeni of her early days. “Ever since primary school, I was exposed to paintings, drawings and music by my father when he would come back with artworks from his travels.”
She thought she was going to become a doctor growing up because of her choice of subjects in high school but still pursued design to stay close to art. Thankfully, her parents picked up that she was artistically-inclined and gave her their unstinted support.
In 2013, after high school, Nyandeni took the plane out of South Africa and went on to study fashion at ESMOD, an international fashion design and business school in Paris. She wanted to express herself without saying a word, and found her way. She spent close to six years there, studying full-time for the first three years and partially for the last two, whilst freelancing and interning for various companies in the glitzy city.
“I love to draw and not really to sew. For my first freelance job, I went for a company that would help me work on my weaknesses; I went to Loon Paris boutique and worked on my sewing techniques. They were very strict and meticulous when it came to sewing and I learned a lot about technique,” she says.
The intense training meant that even the inside of a garment had to be as exquisite as the outside and if the hand stitch was incorrect, she had to undo and redo it all over again.
“When I asked ‘aren’t we wasting material’, they would say ‘I’m wasting their time’,” she laughs.
The eager fashionista was juggling two jobs; the other was at a PR agency named DLX Paris, which was sourcing brands for international celebrities like American singer-songwriter Kelly Rowland.
She soon came to a realization that in fashion, there is nothing new, which is when she moved to fabric store Boutique Malhia Kent, a French manufacturer of haute couture.
Nyandeni has a soft spot for weaving. She clearly adores fabrics, and this is apparent in the weaving machine she has at her Constantia Kloof studio, placed in a corner of one of the work rooms.
She says her weaving differentiates her from the other designers, as she compares herself to South Africa’s Laduma Ngxokolo of MaXhosa Africa and Greek fashion designer Mary Katrantzou.
“You can make a silhouette similar to somebody else but the real interesting part is the fabric, so Malhia Kent deals with fabric customization, and this is where I learned that in the world of fabric, you are two years ahead of the industry; like Chanel orders their fabric from Malhia Kent,” she says.
That was the space she wanted to be in.
So in between jobs, Nyandeni co-founded Garbage, a business that looked into environment-friendly garments.
“We wanted to speak on the notations of how do we pick up the fashion industry and say that there are other ways to look glamorous and chic and it doesn’t have to be wasteful and terrible to the environment.”
The business ran for a year and sold a few garments, but sadly, collapsed. That inspired the birth of an idea, one that would solely work for her, a business that would include all that she had learned from fashion school and the stylish streets of Paris. She had also personally worked with Katrantzou, building a portfolio and a first collection. She was ready and had under $2,700 in savings.
READ MORE: Owning The African Narrative
Nyandeni returned home to South Africa and registered her company in 2018.
“In my heart, I thought I was going to be able to buy sewing machines and a small car to travel back and forth for business, be able to get staple fabrics that people would love,” she says.
It was not the case, but she started the business despite a shortage of funds.
“I called it Zazi Luxury because it speaks to more of the inside and outside of a garment and the technique used which is the core of the business. The inside is about matching the outside; I should literally be able to wear it inside out, and if not, it’s not [a Zazi Luxury product].”
Her first client was South African comedienne Tumi Morake referred by a mutual friend, and later actress Zenande Mfenyana, but currently, her clients are also doctors, lawyers and drawn from the corporate world.
“In the beginning, the business was focused on couture and it developed a bit more into business such as television, dressing anchors, and we also have ready-to-wear garments. We are broadening the business to other boutiques too.”
Zazi Luxury recently showcased at South Africa Fashion Week. This year, she will be working on a fourth collection that will be both couture and basic women’s workwear garments but featuring the Zazi aesthetic.
Zazi Luxury currently employs seven young enthusiastic fashionistas; one of who is Lebohang Ketlele, who has worked with Nyandeni for two years.
“I am a dressmaker and stylist. I don’t think I would know the things I know now if I wasn’t working here, we have dressed celebrities and that is a great experience,” attests Ketlele.
Inspired in Paris, but made in Africa, Zazi seems to have made the cut.
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