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The Rebel’s Rapper Riposte

Cassper Nyovest started performing in front of a few people at school, 20 years later he’s filling up stadiums. For him, the best is yet to come.




He dreams big yet it all started in a small corner. It was in a corner of the dusty streets of Mafikeng in the North West province of South Africa where he first drew a crowd, in school theater, at the age of six.

He’s broken barriers, filled the 20,000-capacity Dome, in 2015, and this year, he’s pushed it further by attracting around 36,000 fans to Orlando Stadium in Soweto – most football teams fail to do this. He’s proved that nothing you put your mind to do is impossible.

This is Refiloe Maele Phoolo, known as Cassper Nyovest to the world. Rapping is his game.

He steps out of a minibus with his entourage, they stop for a selfie, and I’ve noticed how spruce his style is: a bandana, a R500,000 ($37,000) watch, gold neck chain and all-white outfit. A closer look at Cassper reveals puffy eyes; he is exhausted from back-to-back performances.

Cassper is best known for his hit song, Doc Shebeleza, and his ponytail that he cut off not long ago.

“It kind of made me look like a gimmick; there are certain things that hold you back. When you are animated it makes it too difficult to grow up. It was time to take it off because I am more mature now,” he says.

“I wouldn’t want to be this version of myself forever, I want to get better.”

All of this didn’t come easy.

The 26-year-old was born into a family of teachers, where education was important, yet he doesn’t have a qualification beyond school. He dropped out of school in grade 10, at the age of 16. His parents didn’t approve.

“It was a very emotional part of my life, and theirs as well because they are passionate about education. I sat them down and said look I’m not saying I wanna quit school and sit at the corners and smoke weed and drink my life away. I want to work, on my dream and my purpose,” he says.

Luckily they understood.

“I understand that school is very important, I wouldn’t say that school wasn’t for me but it’s just that my path was a little bit different from the normal life and what my parents thought I would do.”

He had a plan up his sleeve and went to the big city of Johannesburg for music.

“I was signed to a label called Impact Sound under Thabiso Tsotetsi; he didn’t wanna be associated with a child who dropped out of school so he watched from a distance. That’s when HHP, a fellow artist, saw me and we did a song Wamo Tseba Mtho,” says Cassper.

After two years of struggle in Johannesburg, he moved back home.

“My grandmother gave me a mattress because I didn’t have anywhere to sleep and it took a very long time for anything to happen.”

“Nobody cares who you are, people function by the monopoly of those who know each other, pull each other up, it’s not even about talents, it’s about connections and who you know,” says Cassper.

He used his sister’s last R100 ($7.50), meant for a transport fare, to buy himself a return ticket to Johannesburg.

Things started to turn around. Cassper started his career with Childhood Gangsters, a group he started with his friends. When it disbanded, he went to launch his solo career and produced the hits Gusheshe, Malome and Mama I Made It. He also shared stages with international artists Kid Cudi, Kendrick Lamar, Nas, Wizkid and Wiz Khalifa.

The rapper also started his own record label, Family Tree, the same year he released his debut album, Tsholofelo – a taste of sweet success followed by a string of awards.

“Artists get only eight percent of their record sales, [it’s the] industry standard, and 50 percent of their show money. I didn’t want that, I wanted 100 percent of everything,” he says.

His favorite line: “God is good all the time and all the time God is good.”

It hasn’t always been good for Cassper who was involved in a public fight with fellow South African artist Kiernan Jordan Forbes, known as AKA, which led to both artists recording diss tracks about each other. Much to the public’s surprise, after Cassper’s show at Orlando Stadium, a picture went viral on social media of the two artists congratulating each other.

“Kiernan and I have been cool for a while now. We didn’t even know what we were fighting for and it didn’t make sense anymore. We were just talking how the fight was pathetic and it was over and we had to move on. We couldn’t believe how far we had made it in our careers. Every time we see each other we greet, so that picture for me wasn’t like the moment everybody made it out to be.”

“Kids really look up to us and they would do anything and everything that we do. If I’m always in the paper for doing some dumb stuff, what am I teaching them?” he says.

A few months ago, Cassper was accused by his idol, Kanye West, of stealing his floating stage idea. The rapper denies this.

“I did that stage last year at the Dome before Kanye did his show. How could I possibly have stolen his idea? I just think that it’s great that my idol knows my name and we’ll have something to talk about the day we meet. For me, it was a compliment no matter how it came out.”

Cassper has been through a lot of bad publicity in his career; he says negativity is a thing of the past.

“I can’t deal with fights. I just become a person I’m not,” he says.

Cassper says getting to the top is the easy part; staying there is harder.

“The hardest part is maintaining the same spot. In South Africa, people move on very quickly and they forget and what you have done in your career doesn’t matter in South Africa.”

His worst fear is to be forgotten.

“I don’t ever want to get to a place where nobody knows who I am, where I’m not celebrated  and people don’t love me as much as they do right now, I don’t ever wanna get to that place.”

Even though Cassper fell short of filling up the 40,000-seat stadium by just a few thousand it did not dampen his sense of accomplishment and musical bravery. In 2017, he’s looking to fill up the 94,000-seat FNB stadium.

“At the Dome I lost R3 million ($220,000) but the concept was not to make money but to shift culture. The value was not in money but an investment… I want to get to a point where an artist can walk away with R8 million ($600,000) a show.”

“South African hip-hop is the biggest music. We are African hip-hop,” says Cassper.

Love him or hate him, what is clear is that Cassper has shaken up the music industry.

“Maybe I should start acting broke now coz my success turned the game into a cold heart”. These are the lyrics from his popular hit Malome.

“Me and my dad never have one-on-ones anymore” are lyrics directed at his father who separated with his mother, at the same time when his 19-year-old brother died in an accident.

“When my brother passed away, it was a sad time for my family and it was also the first time someone from my immediate family died. Then my parents separated so, at the age of 15, I had to grow up and be a man of the house,” says Cassper.

According to Cassper, South African artists are far from famous.

“The only guy who’s actually gaining traction is Black Coffee; he has a following that’s growing all over the world. But when I travel the world I perform for mostly South Africans. I just had my first show in Germany, for Germans, who liked my music. Before that we’d create our own shows.”

“As much as we’re making it look like we’re flourishing out there, in the US, we are very far. But we’re fighting and I think our time will come.”

He is too humble to offer any estimation of how much he has banked this year.

“When I started to make money I mentioned it too much to my fans and then I became the guy with a lot of money. I’ve learned that it creates a wall between me and my crowd because they don’t see me as one of their own anymore. It’s a big mistake that I made at a very early stage in my career,” he says.

“I’ve also lost too much but it happens to a lot of us who don’t know what to do with money. I posted everything I did and everything I bought.”

According to reports, the rapper makes R120,000 ($9,000) a show, excluding accommodation, flight and his entourage.

One of his challenges is getting his music played on radio; he asked his 685,000 followers on Twitter to help him get his new song Abashwe played.

“Please help me push it. I still don’t understand why I don’t get radio airplay so I need my fans to request Abashwe. Hope that will help.”

He’s got this far without radio; imagine where he’ll get to if his songs are on the airwaves.

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Gordon Ramsay Plots 100 US Restaurants With New Private Equity Deal





On a given day at Caesars Palace in Las Vegas, chef Gordon Ramsay’s eponymous pub and grill will make around $20,000 from fish and chips. The 1,200-square-foot space sees around 1,300 guests a day. Since debuting on the strip in 2012, Ramsay has added another location in Atlantic City.

Combined, both have sold more than 300,000 fish and chips dishes. “It’s taken the nation by storm. I look at the lines outside the door,” Ramsay told Forbes on the phone earlier this week.

His steak restaurant, which launched seven years ago at Caesars’ Paris Las Vegas Hotel, has meanwhile expanded to Atlantic City and Baltimore, luring diners with beef Wellingtons (more than 250,000 sold since 2012) and sticky toffee puddings (more than 200,000 sold).

That kind of demand needs to be taken advantage of quickly. Which is why a year ago, Ramsay started looking for a partner to help him rapidly expand these brands. “I wasn’t ready to pedal this bike up a hill on my own. That would take me another 15 years,” Ramsay says. “Let’s get this thing done.”

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And now Ramsay has inked a deal with Lion Capital, a private equity outfit with offices in London and Los Angeles, which has scaled restaurants like wagamama, the pan-Asian noodle chain, as well as brands like Kettle chips and Jimmy Cho. Lion now owns 50% of Gordon Ramsay North America, while the other 50% is controlled by Ramsay.

He declined to comment on the size of the transaction, but the deal stipulates that Lion will invest $100 million over five years to build an empire of Gordon Ramsay restaurants across America. The joint venture expects to open 100 new locations across the U.S by 2024. 

“I fell in love with this country 20 years ago. There’s a will here. My goal, right now, is to establish one of the most exciting food brands in America,” Ramsay says. “Being a control freak, I needed the right partner on board. There’s a lot of businesses that don’t like that kind of stranglehold. For me, the partnership was crucial.”

Ramsay already has eight restaurants across Las Vegas, Atlantic City and Baltimore in partnership with Caesars Entertainment. There’s five concepts in Las Vegas, of which three are brands that will be expanded through the new deal — Gordon Ramsay Steak, Gordon Ramsay Pub & Grill, Gordon Ramsay Fish & Chips.

“Vegas has been the most amazing platform. Everyone thinks it is just full of partying and entertainment, but it’s one of the most severe and revered culinary capitals anywhere in the world. You don’t get a second shot at it,” Ramsay says.

The restaurant concept, Gordon Ramsay Steak, launched in 2012 inside Caesar Entertainment's Paris Las Vegas Hotel & Casino on the Las Vegas Strip.
The restaurant concept, Gordon Ramsay Steak, launched in 2012 inside Caesar Entertainment’s Paris Las Vegas Hotel & Casino on the Las Vegas Strip.GORDON RAMSAY STEAK

The deal will also bring two more concepts to the U.S.: Gordon Ramsay Street Pizza and Gordon Ramsay Bread Street Kitchen, which he calls “a modern Cheesecake Factory.” It already has successful locations in London, Hong Kong, Dubai and Singapore. 

Ramsay is a six-time Celebrity 100 listmaker who earned $62 million last year, mainly from his television deal with Fox, in which he produces and stars in shows MasterChef, Hell’s Kitchen, MasterChef Jr. as well as 24 Hours to Hell and Back.

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“It may seem aggressive, but we’re not opening up 80 or 90 of the same restaurant. We’re crossing over with a multilayered brand. That’s the bit that I’ve worked hard at. We’ve divided and conquered.”

Ramsay’s 15 restaurants in London won’t be impacted by the Lion Capital investment. The announcement comes just a few weeks after British chef Jamie Oliver announced that all but three of his 25 restaurants in the U.K. will close.

“It’s a very oversaturated market there, and you need to be very careful with that level of expansion. It’s unfortunate to see the situation he got himself into, but that’s what happens when you’ve got a juggernaut that’s out of control, as opposed to being in control,” Ramsay says. “I’ve sat patiently, learning from other people’s mistakes.”=

-Chloe Sorvino; Forbes Staff

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Pain, Poison And Potential




For a man who wanted to end his life at one time, it is quite ironic that Steve Harris is today one of Nigeria’s most successful life and business strategists.

Being born into a lower middle class family is one thing; trying to make a name for yourself after dropping out of university twice is another. That is what Steve Harris, a life and business strategist and motivational speaker, fondly known as ‘Mr. Ruthless Execution’, has accomplished.

Harris learned the sinusoidal motions of the entrepreneurship journey very early in life.

At 40, he is the Chief Executive Officer of EdgeEcution, an organization that helps high performance individuals and institutions bridge the gap between their performance and potential.

Today, he is among one of the most downloaded, quoted and followed personal development trainers in Nigeria, a feat that is outstanding when you consider that he almost committed suicide before this journey even began.

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The events leading up to his worst day began to unfold when Harris gained admission into the University of Benin in Nigeria. His parents wanted him to become an engineer but his failure to attain the required grades meant he had to take the Industrial Maths class instead. That is when his emotional saga began.

“I had altercations with my lecturers and I was flunking because I was not cut out for math. I had issues with my lecturers because at the time, my department was the most corrupt department in the university and if you wanted to pass, you needed to bribe your lecturers. So they were pretty much a cartel and if you didn’t pay, you wouldn’t pass, so someone like me who at best was a C student became an F student.”

As a result, he scored 4% or 11% in his exams even when he had prepared well enough.

“I eventually got kicked out [of university] in 2004.”

Harris managed to get into a private university but this time, he was required to start all over again.

“I couldn’t go the distance and I dropped out in my seventh month. I couldn’t handle it because my mates were already working. My younger sister was also already working and I was going back to my first year of university. I started having suicidal thoughts and I couldn’t handle it anymore so I dropped out.”

Those suicidal thoughts would come back to haunt him later.

Being the first-born of three children, Harris was the one most likely to succeed. As fate would have it, his two failed attempts at university made him the black sheep of the family.

“I remember coming back home and my younger sister had graduated and my parents were super stoked, and here I am, the first child and I didn’t even get it together. Very quickly, she got a job and started earning money. She began buying things for the house and taking care of responsibilities and started giving me an allowance. I remember she gave me N10,000 ($28) and I was very grateful because I didn’t have any money,” says Harris.

“Like all African parents, my parents started complaining and reminding me about how I wasted their money and how I failed. How the children of others were working in [companies like] Shell and I was just at home.

“I would hide from friends and family members when they visited so I wouldn’t have to tell them my situation. The next month, my sister gave me N5,000 ($14) and I couldn’t ask her where the other N5,000 had gone. She was such a high-flyer that within six months, she moved into her own place and bought a car and here I am, first-born and I couldn’t even afford to buy a Christmas card,” avers Harris.

Then came the straw that broke the camel’s back.

“One day, my sister asked me to come over to her house for my monthly allowance. I went in and she had everything I wanted, she had a flat-screen TV, the whole nine yards, and I was just sitting there comparing my little sister with myself and I was thinking ‘there is no way I was ever going to catch up with her’. We were talking and in the middle of the conversation, I pissed her off and she said, ‘I am not even going to give you any more money’ and she kicked me out of her house.

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“I felt so embarrassed and ashamed and here I was, the one who everyone thought was most likely to succeed and I was being kicked out of my younger sister’s house because I didn’t have money. That messed with my mind. I remember sitting at home and I had bought rat poison. I kept thinking that it would be so much better to die than being alive and subjected to the misery I was giving my parents,” says Harris.

As he sat down with the box of poison, mentally preparing himself to end the pain and embarrassment he had brought to his family, one of his siblings walked into the house, in the nick of time.

“That is what stopped me. Then, I also found out that if you commit suicide, you will go to hell and here I am, living my own hell on earth and if I died, you are telling me I am going to be in hell forever?”

That was the wakeup call Harris so desperately needed.

He began to work his way up, starting off with volunteer jobs such as being a church driver for his pastor and also working as an office assistant with Fela Durotoye, a management consultant and recent presidential candidate of the Nigerian elections.

Harris grew through the ranks until he became a management consultant before starting off on his own entrepreneurial journey. Amid the challenges of finding his true purpose, certain thoughts came to his mind that changed his outlook towards life forever. He began asking himself: ‘why am I on this earth?’, ‘how can I make enough money to take care of myself and my family?’ and ‘how do I use my talent to help others?’

He found the answers in books on business written by authors such as Tom Peters and Michael Porter. That is when Harris first discovered he had a penchant for success.

And with his ability to overcome failure, Harris is now on a mission to empower millennials to look inward at their strengths and inner power, and with his able guidance, build brands that can beat the odds and survive, just as he did. 

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Rewriting The News On Africa



African media can reverse the downward spiral affecting newsrooms across the continent, says APO Group chairman, Nicolas Pompigne-Mognard.

The media landscape has changed dramatically over the last decade. As a result, newsrooms have been forced to make monumental changes such as reducing the staff complement to keep up with the demands, or they have simply had to shut down.

With some African newsrooms being written out of history, there has been an emergence of international media setting up shop on the continent. This interest serves as a double-edged sword for African media that often finds itself under-resourced. 

Nicolas Pompigne-Mognard, the founder and chairman of the APO Group, is of the view that the African media landscape has faced challenges that precede digital migration, which have compounded existing problems. An incident that stands out for him, before the digitizing of media, was a lack of access to information for African reporters, and that propelled him to start one of the foremost media relations firms on the continent.

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 When he was a journalist for online publication, Gabonews, and the deputy president of the Pan-African Press Organisation in France, between 2005 and 2007, Pompigne-Mognard says this was a recurring problem hampering the productivity of African reporters. 

“If you wanted the right to attend an international press conference, you would need an official card.

“As an African correspondent, the only way for you to have that card and get access was to prove that you were getting at least €1,000 ($1,121) of earnings, and most of them didn’t have that,” says Pompigne-Mognard.

“It was rooted in disparity. If you have two journalists and one of them has the right card and the other doesn’t, then of course, the other one cannot do his job. He cannot earn money or write articles. 

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“More than that, it reinforced the dependence of African media on international media. They had no other choice but to rely on the information provided by the biggest media.”

To remedy the circumstances that seemed to disempower his peers on the continent, Pompigne-Mognard founded APO from his living room, using $11,000 in savings.

APO has grown since its inception as it provides a variety of media offerings such as press releases, videos, photos, documents and audio-files.

The company has sources such as global Fortune 1,000 companies, reputable international and Africa-based PR agencies, governments and international institutions.

“I didn’t start it to make money. I didn’t start it as a business. I wasn’t an entrepreneur at the time. I was a journalist and I wanted to address a problem. At the beginning, I wasn’t even aware that companies were paid to distribute press releases.”

Pompigne-Mognard has since realized many things through the medium of his company as APO delivered growth of 60% in 2018, representing a turnover that has more than doubled in two years.

As a correspondent of Gabonews, before the inception of his company, Pompigne-Mognard was covering Europe, and he had to report Africa-related news and needed information. As a result, he would ensure he was receiving as many press releases as possible; however, this came with its own logistic challenges.

“That’s when I realized it was extremely difficult to actually ensure I received all the press releases from institutions like the United Nations, as an example. There was not one point where I could get all the African information issued by the international system. 

“Journalists had to rely on information that was on websites. It was very time-consuming to get access to all the content…

“It got me thinking about how if international media was not receiving information from our most important institutions, then what does that say about our voices in the world?”

A single conversation propelled him to make decisive change, Pompigne-Mognard says.

“I had a serious meeting with the president of the African Development Bank at the time, Donald Kaberuka, and he told me something that was instrumental because that’s when I decided I wanted to do something about it.

“What he told me is that the destination of information about African economies contributes to the growth of the continent, because at the time everybody was talking about poverty, war and struggle.”

Over the years, Pompigne-Mognard has observed a similar trend in the way press releases are compiled and disseminated.

He feels this has contributed in transforming the narrative on Africa.

“Something that is specific with press releases is that 95 percent of them convey good news. Usually, when a company issues one, it is to say that they are appointing a new CEO, they are opening a new branch, or they are expanding into new markets.

“We (APO) have been participating, for several years now, in changing the African narrative. We are in a unique place where we have a chance to influence the narrative and make sure that Africa has its own voice and is not influenced by the bias of international media.

Although information is accessible to those who seek it, he says there is currently another challenge that African media needs to resolve in order to maintain autonomy and make money to sustain itself.

“I think there is a big problem coming towards us and it is coming fast,” says a concerned Pompigne-Mognard.

“Nigeria is starting to watch more international media than the local media. Think about the international companies which are willing to expand on the continent. What if 10 years from now, the conclusion is that in the most developed economies on the continent, the nationals are watching more international media? Where exactly do we think the international companies are going to spend on advertisements?

“As an international company, why would I deal with five national TV stations in different countries, if I can approach a single international station and get, not only those five countries, but also better coverage?”

Pompigne-Mognard says the continent is ripe with potential and international media companies, which have observed the budding possibilities, are striking while the iron is hot.

“They know the population is going to grow, the middle class is growing and that purchasing power is growing.”

Finances remain a colossal inhibiter to the growth of newsrooms, as many have had to retrench to make ends meet.

The ripple effect is that the quality of the content produced eventually suffers.

“On a global scale, the media landscape is in a challenging position. It has become very difficult to finance content and to find new ways to make money. Africans also have the same challenges, but often they don’t have the same means or resources.

“I would prefer to be wrong on this matter, but if I’m right, in 15 years’ time, the media landscape in Africa will be completely different – in a bad way.

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“I want Africa to have a strong media landscape. But in order to do that, people need to understand that media companies need to be run as businesses.”

But it’s not all doom and gloom for African media; Pompigne-Mognard sees hope. He says the status quo can be reversed if there is a joint effort to curb the problem. 

“One of the solutions is to create pan-African media,” he says. “The person who is going to crack the code and make it happen could be extremely rich. It doesn’t have to be [entirely] pan-African, even 30-35 countries are more than enough.

“There’s a thing about Africa which is a strength and a weakness; it’s that doing something here will always be more difficult. But the good news is that for those who manage to do that thing in Africa, they can do it anywhere.”

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