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Setting Fire To Swaziland

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Here is a festival which is growing despite the unofficial cultural boycott called on Swaziland by the Swaziland Solidarity Network (SSN), a South African-based organization. The “cultural boycott” is called in support of political reform in the monarchy; and  has already kept South African musicians such as Ringo Madlingozi and newcomer Zahara from performing  in Swaziland.

SWAZILAND, MALKERNS – 20120525 – The Giant Puppets od Mozambique performs during the Bushfire Festival, Swaziland International Festival of the Arts.
Photo: Bram Lammers

Bushfire has grown from the initial 4,500 visitors to 17,000 with an impressive number of artists from all across the continent and Europe performing. The offering is great—from comedy to spoken word, reggae, house and theater, all on a small budget of R3.5-4 million ($476,000). It’s Swaziland’s biggest event and employs over 1,000 locals.

The MTN Bushfire festival took place during the last weekend of May. This idea which formed in Jiggs Thorne’s mind, has grown into a Swazi institution that has attracted many from across the globe and a major sponsor like MTN.

SWAZILAND, MALKERNS – Jiggs Thorne
Photo: Bram Lammers

Jiggs Thorne (Jiggs) is a Swazi native who studied drama and politics in South Africa, two subjects he feels are pretty much the same thing. As a creative, whose passion was theater, Jiggs’ first job in Johannesburg was at the Market Theater, as a waiter, as well as at the adjoining jazz club. He opened up a shop selling African crafts from Swaziland and got the idea for ‘House on Fire’ where the festival took place.

Jiggs refers to ‘House on Fire’ as an “on-going creation… a fantasy scape” that started 10 years ago, and sits on what is now a family business complex on their farm in the Malkerns valley, in rural Swaziland. His idea was to create a space to nurture the local creative industry.

Bushfire is six years old and all the festival proceeds go to an NGO called ‘Young Heroes’, started by Steve Gallagher, a former member of the Peace Corps. Young Heroes tries to help the AIDS orphans in the country. It keeps the orphans with relatives and allows people to sponsor them, these 1,000 sponsored households receive monthly cash stipends to assist with food, clothing and education. When Gallagher and Jiggs came together they realised that they were both looking for the same thing and found a partnership that has worked for them both.

Jiggs says that the name Bushfire comes from “the flames from ‘House on Fire’ expanding and growing outwards”. Its primary focus is developing the local arts while its secondary focus is raising awareness and addressing Swaziland’s great social issues.

The festival receives funding from local partners and businesses and MTN has just signed a 3 year title sponsorship.

This is something that takes a year to plan and implement. Walking through the festival, you could see Jiggs carrying sculptures; running around approving requests; trying to find crew on the two-way radios and keeping an eye on things.

Keeping in line with sustainable growth and sharing, Bushfire participated in the AFRIFESTNET, an African Festival Network, launched in Accra, Ghana. The launch was attended by 37 festivals from 18 countries. The idea for Bushfire’s involvement is to be able to share artists and connect with other festivals— taking advantage of economies of scale by coordinating their efforts, dates and acts.

Entering the festival, one gets a condom to spread the message of safe sex and responsible fun. Swaziland is said to have the highest HIV prevalence rate in the world, which was sitting at 26.9% in UNAIDS’2009 estimates.

Music was not the only entertainment on offer. There was a market with locals selling their wares and a great focus is placed on free trade and being eco-conscious. The food stalls had everything from pizza to Indian and Mozambican food. The two campsites were full of festival goers who braved the winter chill, all in the name of a good time. Walking along the campsites you heard distinct murmurs of siSwati, German, French and a mixture of accents.

It was a great success in anyone’s eyes and a lesson to all about using whatever means available to push your message across, by celebrating diversity and making a difference.

Africa, where’s your fire?

“Ayo, Marry My Brother!”

The crowd stood patiently under the stars on a clear, cool, night, as the band set up for the artist they’d all come to see. Then, there she was… cut-off denim shorts, long legs and Chuck Taylors.

She sings like only she can, drawing you in, then she stops.

SWAZILAND, MALKERNS – 20120525 – Ayo performs and moves through the audience to dance and sing with the crowd during the Bushfire Festival, Swaziland International Festival of the Arts.
Photo: Bram Lammers

“The stage is too far. I don’t like it,” she says.

She makes her way to the edge of the stage. The crew and her manager look on stunned as they realize what she wants to do. Jump! Security rush to help her down. She says she hates distance and climbs onto the barrier to sing. The guard is standing there, holding onto her legs; the people are ecstatic; phones, cameras, tabs and ipads capture it all. In the blink of an eye she leaps from the barrier and is among the singing crowd. There’s a mad scramble by the crew to get to her, they jump the barrier, struggle with the gate. She doesn’t seem to notice or care very much… You may not see her but you can definitely hear her. What a voice. What a woman. It’s no wonder they wouldn’t let her end the set.

“We want more. We want more. Down on my knees… Down on my knees,” the crowd chanted for their favourite song.

“Ayo kissed me,” says one ecstatic fan as she screams out, “Ayo, marry my brother!”

If you haven’t guessed who was making waves, we are talking about singer, songwriter and mother—Joy Olasunmibo Ogunmakin, better known as Ayo. This 32-year-old German-Nigerian—who was born near Cologne, Germany—blew onto the music scene with her 2006 debut album “Joyful” and hasn’t looked back or stopped dancing.

She may be scared of flying, but after six years and three albums, she’s a true gypsy. In about a week Ayo flew from Guadeloupe to Paris, then into Swaziland for the MTN Bushfire festival. Then it was off to the Réunion Island, via South Africa, and then back to Paris—where her two children eagerly awaited her return.  Such is the life of one of the hardest working women in soul. Twenty-nine scheduled performances and an album recording between May, 11 and August, 3 alone. And she still has the energy to climb barriers.

It’s amazing to think how she manages to juggle her many roles with such grace and humility.

Her life has not been an easy one, with a mother who struggled with addiction and stints in foster homes. As a biracial child, fitting in was a challenge. Ayo points out that her middle name— Olasunmibo—means “the one who was born outside” and she doesn’t like the term “mixed” being used to describe her race.

“Mixed means 50/50, I think of myself as 100/100,” she says.

Ayo‘s music appeals to so many different people from so many different walks of life and transcends generations. She doesn’t know why this is but notes that we all share more than we think.

“My music is a therapy. Instead of going to the shrink, I’m playing music and writing music.”

‘I’m Gonna Dance’, ‘What Is Love’ and ‘Down On My Knees’ are only a few of her songs, which she calls antibiotics.

This mother of two, who’s all about connecting and sharing, is a true child of Africa, who feels she draws her strength from the continent.

“To me Africa stands for strength. I see strong people and people who have a lot of hope, who believe. People who know what it’s like to get up every day and fight.”

To her, it’s not about following the American and European industries but embracing the talent in the continent from whence it comes.

Not a fan of reality talent shows, she believes life is where you learn.

Heavens, I ran into her again the next day, waiting for the fight to Johannesburg and she looked just the same as she did on that stage; smiling, open and casual. We parted ways at O.R. International, in South Africa, with a promise that she’ll be back to perform in Africa.

It was off to Réunion Island with her straw hat in hand. I wonder whether she jumped the barrier there?

 

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How LinkedIn Is Looking To Help Close The Ever-Growing Skills Gap

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As the job market has evolved, so too have the skills required of seekers. But when 75% of human resources professionals say a skills shortage has made recruiting particularly challenging in recent months, it would appear as though the workforce hasn’t quite kept pace. Now LinkedIn is stepping in to help close the gap.

On Tuesday, the professional social network announced the launch of a “Skills Assessments” tool, through which users can put their knowledge to the test. Those who pass are given the opportunity to display a badge that reads “passed” next to the skill on their profile pages, a validation of sorts that LinkedIn hopes will encourage skills development among its users and help better match potential employees with the right employers.  

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“We see an evolving labor market and much more sophistication in how recruiters and hiring managers look for skills. … We also see a changing learning market,” says Hari Srinivasan, senior director of product management at LinkedIn Learning. “The combination of those two made us excited about changing our opportunity marketplace to make the hiring side and the learning side work better together.”

So how exactly does it work? Let’s say a user wants to showcase her proficiency in Microsoft Excel. Rather than simply listing “Excel” in the skills section of her profile, she can take a multiple-choice test to demonstrate the extent to which she is an expert.

If she aces the test, not only will a badge verifying her aptitude will appear on her profile, but she will be more likely to surface in searches by recruiters, who can search for candidates by skill in the same way they might do so by college or employer. If she fails, she can take the test again, but she’ll have to wait a few months—plenty of time to develop her skillset.   

The tool has been in beta mode since March, and while just 2 million people have used it—a mere fraction of LinkedIn’s 630 million members—early results seem promising. According to LinkedIn, members who’ve completed skills assessments have been nearly 30% more likely to land jobs than their counterparts who did not take the tests.

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“This has been a really good way for members to represent what they know, what they are good at,” says Emrecan Dogan, LinkedIn group product manager.

While new to LinkedIn, the practice of assessing candidates’ skills has been a standard among hiring managers for decades. But when research commissioned by LinkedIn revealed that 69% of employees feel that skills have become more important to recruiters than education, LinkedIn felt as though this was the time to give job seekers the opportunity to prove themselves from the get-go.

As important as the hard skills that members can put to the test through LinkedIn’s new tool may be, Dawn Fay, senior district president at recruiting firm Robert Half, encourages those on both side of the job search not to forget the importance of soft skills. “You wouldn’t want to rule somebody in or out just based on how they did on one particular skill assessment,” she says.

“Have another data point that you can use, question people about how they did on something and see if it’s something that can feed into the puzzle to find out if somebody is going to be a good fit.”

-Samantha Todd; Forbes

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Why The High Number Of Employees Quitting Reveals A Strong Job Market

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While recession fears may be looming in the minds of some, new data from the Bureau of Labor Statistics shows that the economy and job market may actually be strengthening.

The quits rate—or the percentage of all employees who quit during a given month—rose to 2.4% in July, according to the BLS’s Jobs Openings and Labor Turnover report, released Tuesday. That translates to 3.6 million people who voluntarily left their jobs in July.

This is the highest the quits rate has been since April 2001, just five months after the Labor Department began tracking it. According to Nick Bunker, an economist at the Indeed Hiring Lab, the quits rate tends to be a reflection of the state of the economy.

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“The level of the quits rate really is a sign of how strong the labor market is,” he says. “If you look at the quits rate over time, it really drops quite a bit when the labor market gets weak. During the recession it was quite low, and now it’s picked up.”

The monthly jobs report, released last week, revealed that the economy gained 130,000 jobs in August, which is 20,000 less than expected, and just a few weeks earlier, the BLS issued a correction stating that it had overestimated by 501,000 how many jobs had been added to the market in 2018 and the first quarter of 2019. Yet despite all that, employees still seem to have confidence in the job market.Today In: Leadership

The quits level, according to the BLS, increased in the private sector by 127,000 for July but was little changed in government. Healthcare and social assistance saw an uptick in departures to the tune of 54,000 workers, while the federal government saw a rise of 3,000.

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The July quits rate in construction was 2.4%, while the number in trade, professional and business services, and leisure and hospitality were 2.6%, 3.1% and 4.8%, respectively. Bunker of Indeed says that the industries that tend to see the highest rate of departuresare those where pay is relatively low, such as leisure and hospitality. An unknown is whether employees are quitting these jobs to go to a new industry or whether they’re leaving for another job in the same industry. Either could be the case, says Bunker.

In a recently published article on the industries seeing the most worker departures, Bunker attributes the uptick to two factors—the strong labor market and faster wage growth in the industries concerned: “A stronger labor market means employers must fill more openings from the ranks of the already employed, who have to quit their jobs, instead of hiring jobless workers. Similarly, faster wage growth in an industry signals workers that opportunities abound and they might get higher pay by taking a new job.”

Even so, recession fears still dominate headlines. According to Bunker, the data shows that when a recession hits, employers pull back on hiring and workers don’t have the opportunity to find new jobs. Thus, workers feel less confident and are less likely to quit.

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“As the labor market gets stronger, there’s more opportunities for workers who already have jobs. So they quit to go to new jobs or they quit in the hopes of getting new jobs again,” Bunker says. He also notes that recession fears may have little to do with the job market, instead stemming from what is happening in the financial markets, international relations or Washington, D.C.

So what does the BLS report say about the job market? “Taking this report as a whole, it’s indicating that the labor market is still quite strong, but then we lost momentum,” Bunker says. While workers are quitting their jobs, he says that employers are pulling back on the pace at which they’re adding jobs. “While things are quite good right now and workers are taking advantage of that,” he notes, “those opportunities moving forward might be fewer and fewer if the trend keeps up.”

-Samantha Todd; Forbes

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No Seat At The Global Table For Indigenous African Cuisine

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Gastronomic tourism based on African food could easily increase and create new value chains that unlock billions in untapped wealth for the continent, but what is stopping us?


Food and tourism are an integral part of most economies, globally. Food is undeniably a core part of all cultures and an increasingly important attraction for tourists. To satisfy their wanderlust, contemporary tourists require an array of experiences that include elements of education, entertainment, picturesque scenery and culinary wonders.  The link between food and tourism allows destinations to develop local economies; and food experiences help to brand and market them, as well as supporting the local culture and knowledge systems.

 This is particularly important for rural communities, where 61% of sub-Saharan Africans live, according to the World Bank last year. These communities have often felt the brunt of urbanization, which has resulted in a shift away from rural economies. If implemented effectively, Africa could get a piece of the gastronomic tourism pie, which was worth $8.8 trillion last year, according to the World Travel & Tourism Council.

World-renowned chef Nompumelelo Mqwebu and author of her self-published cookbook, Through the Eyes Of An African Chef. Picture: Motlaban Monnakgotla

However, there is currently very little public information to pique the interest of tourists about African food. World-renowned South African chef Nompumelelo Mqwebu sought to remedy this with her self-published cookbook, Through the Eyes Of An African Chef.

“I think where it was very clear to me that I needed to do something was when I went to cooking school. I trained at Christina Martin School of Food and Wine. I thought I was actually going to get training on South African food and, somehow, I assumed we were talking indigenous food.

 “I was shocked that we went through the whole year’s curriculum and we didn’t cover anything that I ate at home; we didn’t cover anything that my first cousins, who are Sotho, ate in Nelspruit (in South Africa’s Mpumalanga Province); we didn’t cover anything that would come from eSwatini, which is where my mother is from,” Mqwebu says.

By self-publishing, she has ultimately contributed to a value chain that has linked local food producers and suppliers, which includes agriculture, food production, country branding and cultural and creative industries.

“I am a member of Proudly South African, not only my business, but the book as well. Part of the reason is that the cookbook was 100% published in South Africa. So, everybody who worked on the cookbook, and printing, was all in South Africa, which is something quite rare these days because authors have their books published abroad.”

The Proudly South African campaign is a South African ‘buy local’ initiative that sells her cookbook on their online platform as its production adheres to the initiative’s campaign standards. Self-publishing has allowed Mqwebu to promote her book for two years and to directly communicate with her audience in a way she thought was best, while exposing her to a vast community of local networks. She recalls her first step towards creating her own body of work.

Amadumbe gnocchi. Picture: Nompumelelo Mqwebu and Nicole Louw Photography

“I was in culinary school when I wrote the recipe for amadumbe (potato of the tropics) gnocchi. We were making gnocchi and I thought, ‘so why aren’t we using amadumbe because it’s a starch?’ and when I tasted it, I thought, ‘this could definitely work’. I started doing my recipes then.

 “And there was talk about, ‘we don’t have desserts as Africans’. I did some research and found we ate berries, we were never big on sugar to begin with. That’s why I took the same isidudu (soft porridge made from ground corn) with pumpkin that my grandmother used to make and that became my dessert. “I also found that when I went to libraries looking for indigenous recipes, I couldn’t really find something that spoke to me as a chef. I found content that looked like history books. It was not appealing. It was not something, as a chef, I could proudly present to another chef from a different part of the world, so I knew I had to write my book,” Mqwebu says about the award-winning recipe book that chronicles African cuisine.

Isidudu (soft porridge made from ground corn) with pumpkin. Picture: Nompumelelo Mqwebu and Nicole Louw Photography

Financial and health benefits

According to the World Travel & Tourism Council, in 2018, the tourism sector “contributed 319 million jobs, representing one in 10 of all jobs globally and is responsible for one in five of all new jobs created in the world over the last five years. It has increased its share of leisure spending to 78.5%, meaning 21.5% of spending was on business.”

To narrow in on how lucrative food can be, the World Food Travel Association estimates that visitors spend approximately 25% of their travel budget on food and beverages. The figure can get as high as 35% in expensive destinations, and as low as 15% in more affordable destinations. “Confirmed food lovers also spend a bit more than the average of 25% spent by travelers in general.”

However, there is a widely-held view that the African continent is not doing enough to maximize its potential to also position itself as a gastronomic tourism destination, using its unique edge of indigenous knowledge systems (IKS).

“We are not a culinary destination and we will never be while we are still offering pasta as the attraction for our tourists,” Mqwebu says.

Dr George Sedupane, who is the Coordinator of the Bachelor of the Indigenous Knowledge Systems program in South Africa’s North-West University, echoes Mqwebu’s sentiments.

“I often cringe when I go to conferences and there are guests from all over the world and we serve them pasta. Why would they come from Brazil to eat pasta here? They can have pasta in Italy. Why don’t we serve them umngqusho (samp and beans)?

Umngqusho (samp and beans). Picture: Nompumelelo Mqwebu and Nicole Louw Photography

“We need to be creating those experiences around our culture. We are failing to capitalize on our strengths. There is a lack of drive to celebrate what we have,” says Sedupane, who also teaches modules and supervises research in indigenous health and nutrition.

Writer and historian Sibusiso Mnyanda says current innovations in African food technology are born out of necessity, rather tourism and cultural ambitions.

“Food security is becoming an issue that is leading to IKS around farming being prioritized. In Nigeria, they are innovating dry season farming, because of deforestation and soil being de-cultivated. 

“So those indigenous knowledge strategies are being used in countries where it is a necessity and where there are enough advances related to the fourth industrial revolution. The traditional ways of producing food are not only much more organic, they are also crop-efficient,” Mnyanda says.

Nigeria may have inadvertently innovated a health solution related to colon cancer through its diet. Sedupane tells FORBES AFRICA an anecdote.

“There was a study where the colons of an African country that did not consume a lot of meat was compared to Europeans. The Africans had a much better profile as a result and there are people who want to buy African stool to get that kind of rich bacteria, that you get on an African plant-based diet.”

Dr George Sedupane, who is the Coordinator of the Bachelor of the Indigenous Knowledge Systems. Picture: Supplied

The study Sedupane is referring to was conducted in Nigeria and it states that: “Nigeria showed the average annual incidence of colorectal cancer was 27 patients per year. This shows that even if it seems that incidence rates are increasing in Nigeria, such rates are still about one-tenth of what is seen in the truly developed countries.”

In a bid to find reasons for this rarity of colon and rectal cancer, the study concluded that, among other reasons, the protective effects of Nigeria’s starch-based, vegetable-based, fruit-based, and spicy, peppery diet, and geographical location which ensures sunshine all year round, played a role in the country’s colon health.

Interestingly, it seems the potential value of African food could not only be based on what goes in but what also comes out as healthy faecal matter is big business globally. In 2015, The Washington Post published that one could potentially earn $13,000 a year selling their poop. 

The American-based company OpenBiome has been processing and shipping frozen stool to patients who are very sick with infections of a bacteria called C.difficile. It causes diarrhea and inflammation of the colon, leaving some sufferers house-bound. “Antibiotics often help, but sometimes, the bacteria rears back as soon as treatment stops. By introducing healthy faecal matter into the gut of a patient (by way of endoscopy, nasal tubes, or swallowed capsules), doctors can abolish C. difficile for good… And yes, they pay for healthy poop: $40 a sample, with a $50 bonus if you come in five days a week. That’s $250 for a week of donations, or $13,000 a year,” the publication stated.

Sedupane is of the view that a diet which includes indigenous foods could vastly improve one’s quality of life.

He says small changes could be made, such as including more of indigenous greens, namely sorghum and millet, to breakfast. The grains are gluten-free and produce alkaline which boosts the pH level of fluids in the body and reduces acidity.

Moringa fruit which is an African superfood. Picture: Getty Images

“Moving to our legumes, we have indlubu (Bambara groundnut) which is very rich and helps in the secretion of serotonin in the brain. This so important nowadays with the increase of depression. It’s easy to digest, and is great for cholesterol and moderating blood sugar,” Sedupane says.

 Mnyanda is also of the view that food is imperative to health and medicinal properties. He says traditional healers primarily use natural herbs in their practice. “These are used in pain relief and healing. Things like cannabis, camphor, African potatao and red carrots. So, food is not just used for nutritional purposes.”

Other African superfoods include, Baobab fruit, Hibiscus, Tamarind, Kenkiliba, Amaranth, Moringa and pumpkin leaves. 

Cultural and historical benefits

Gastronomic tourism also includes the promotion of heritage sites that are known to revolve around dishes that are of historic importance. They enhance the travel experience, they encourage the acquisition of knowledge and a cultural exchange.

There is a unanimous view that vast amounts of knowledge have been lost to history and there is a huge knowledge gap in African societies as a result of colonization and urbanization.

“Part of the colonial agenda was to make sure food security did not belong to indigenous groups. Therefore, archiving of these knowledge systems was not a priority. Especially during industrialization, where people moved from their villages to the city you found that the knowledge got left behind,” Mnyanda says.

Abathwa (the San people) hunting. Picture: Getty Images

He offers a contemporary example of how modernization continues to push African practices to the fringes: “To this day, abathwa (the San people) hunt their meat, but you find that because of changing agricultural practices and land reform on the Kruger National Park, they are being forced to move into the cities and industrial areas, therefore they are no longer able to practice their culture of hunting. As a result, their diet is changing.” Sedupane shares the view that the fundamentals of farming and astrology have also been exiled from public knowledge.

“The fundamentals of IKS were based on the understanding of the laws of nature – how and when things were done. Harvest cycles were linked with understanding astrology. They would not harvest until certain stars were visible in the sky. There was a dependence on nature.

“With industrialization, rather than working with nature, humans are seen as being above, as controlling, as directing it. The natural cycle is often tempered with rather than trying to work with it.”

Not all is lost however. There are historical practices that have stood the test of time and continue to be a part the few foods that are internationally associated with South Africa. Mqwebu says that, “historically, we ate more plants than meat because our ancestors had to hunt and the game back then was not tame. So, there were no guarantees that you would return with meat. And that’s where things like umqwayiba (biltong) come from. They had to preserve the meat, because wasting was not part of the culture”.

Umqwayiba (biltong). Picture: Getty Images

According to a 2015 exploratory research project conducted under the guidance of research institute Tourism Research in Economic Environs and Society director Professor Melville Saayman, biltong contributes more than R2.5 billion ($163 million) to the South African economy.

Perhaps, like the faecal transporting company, Africa will soon realize the ‘wasted’ opportunity and that there is loads of money to be made in gastronomic tourism for all its inhabitants, whether they are rural or urban, technological or indigenous.

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