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How Two Entrepreneurs Launched A Cookware Company From Their Kitchen | Forbes

Published 2 months ago
By Forbes

"My passion for cooking different cuisines made me meticulous about cookware," says Asha Kangralkar, cofounder of Avacraft with her husband Vivek, both 42. Since 2015 they’ve produced the quality, price-conscious culinary must-haves Kangralkar was seeking. Last October, Avacraft was endorsed by Jessica Alba on GMA and featured on local Amazon delivery vans. The upshot: Avacraft has nearly doubled growth YOY since inception, growing to 60,000 customers and booking $2 million in revenue for 2020.

Small businesses account for 99.9% of all U.S. businesses and some two-thirds of net new American jobs. The vast majority of these enterprises are bootstrapped via savings and credit cards. While venture-backed startups generally skew white, male and coastal, these Main Street enterprises actually look like—and drive—America. To shine a light on this new class of entrepreneurial hero, Forbes has created the Next 1000. This year-round initiative showcases the ambitious sole proprietors, self-funded shops and pre-revenue startups in every region of the country—all with under $10 million in revenue or funding but infinite drive and hustle. Fueled by your nominations and screened by top business minds and entrepreneurial superstars, at the year’s end, we’ll culminate with 1,000 new faces. Let’s get started with the first installment of 250 standouts who embody the best of the American dream right now.

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