TOPLINE
Sportswear brand Nike and luxury jewelry brand Tiffany & Co. announced on Tuesday a collaboration on several products, including a pair of sneakers and silver shoe accessories which cost hundreds of dollars.
KEY FACTS
The core of the Nike x Tiffany collaboration is an all-black pair of Nike Air Force 1 Low sneakers, called the “1837s,” which feature the Nike’s signature swoosh logo done in Tiffany blue, and a sterling silver adornment.
The sneakers will cost $400, more than the roughly $100 typical Air Force 1s go for, and will likely go for more on the lucrative resale market.
On social media, Tiffany & Co. also posted pictures of a Nike and Tiffany branded sterling silver shoe horn, a shoe brush—which many on social media have confused as a toothbrush—and shoelaces, as well as a silver referee whistle, which will range in cost from $250 to $475.
The line will be released on March 7.
KEY BACKGROUND
Tiffany & Co. and Nike previously worked together in 2014 when the jewelry company’s signature aqua color was used in a Nike and Diamond Supply Co. pair of shoes. This marks their first official collaboration. In the last few years, Tiffany has moved to attract a younger audience. In 2021, after being purchased by LVMH, it launched a campaign featuring the phrase “not your mother’s Tiffany,” and started featuring Beyoncé and Jay-Z as faces of the brand in the “About Love” campaigns. In one of their first ads, Beyoncé wore the famed Tiffany diamond, an 128-carat stone which had previously been worn only three times. In August, the brand ventured into NFTs, making wearable tokens out of digital assets.
FORBES VALUATION
$214 billion. That’s how much Forbes estimates Bernard Arnault, the chairman and CEO of LVMH, and his family to be worth. He is the richest person in the world, as of Tuesday.
FURTHER READING
Nike and Tiffany & Co. Made Sneaker Dynamite (GQ)
Nike is teaming up with Tiffany & Co. on a $400 shoe. Sneakerheads aren’t impressed. (Insider)
By Marisa Dellatto, Forbes Staff