Connect with us

Entrepreneurs

Rewriting The News On Africa

Published

on

African media can reverse the downward spiral affecting newsrooms across the continent, says APO Group chairman, Nicolas Pompigne-Mognard.


The media landscape has changed dramatically over the last decade. As a result, newsrooms have been forced to make monumental changes such as reducing the staff complement to keep up with the demands, or they have simply had to shut down.

With some African newsrooms being written out of history, there has been an emergence of international media setting up shop on the continent. This interest serves as a double-edged sword for African media that often finds itself under-resourced. 

Nicolas Pompigne-Mognard, the founder and chairman of the APO Group, is of the view that the African media landscape has faced challenges that precede digital migration, which have compounded existing problems. An incident that stands out for him, before the digitizing of media, was a lack of access to information for African reporters, and that propelled him to start one of the foremost media relations firms on the continent.

READ MORE | Why Science Matters So Much In The Era Of Fake News And Fallacies

 When he was a journalist for online publication, Gabonews, and the deputy president of the Pan-African Press Organisation in France, between 2005 and 2007, Pompigne-Mognard says this was a recurring problem hampering the productivity of African reporters. 

“If you wanted the right to attend an international press conference, you would need an official card.

“As an African correspondent, the only way for you to have that card and get access was to prove that you were getting at least €1,000 ($1,121) of earnings, and most of them didn’t have that,” says Pompigne-Mognard.

“It was rooted in disparity. If you have two journalists and one of them has the right card and the other doesn’t, then of course, the other one cannot do his job. He cannot earn money or write articles. 

READ MORE | Google, Facebook, Twitter Fail To Live Up To Fake News Pledge

“More than that, it reinforced the dependence of African media on international media. They had no other choice but to rely on the information provided by the biggest media.”

To remedy the circumstances that seemed to disempower his peers on the continent, Pompigne-Mognard founded APO from his living room, using $11,000 in savings.

APO has grown since its inception as it provides a variety of media offerings such as press releases, videos, photos, documents and audio-files.

The company has sources such as global Fortune 1,000 companies, reputable international and Africa-based PR agencies, governments and international institutions.

“I didn’t start it to make money. I didn’t start it as a business. I wasn’t an entrepreneur at the time. I was a journalist and I wanted to address a problem. At the beginning, I wasn’t even aware that companies were paid to distribute press releases.”

Pompigne-Mognard has since realized many things through the medium of his company as APO delivered growth of 60% in 2018, representing a turnover that has more than doubled in two years.

As a correspondent of Gabonews, before the inception of his company, Pompigne-Mognard was covering Europe, and he had to report Africa-related news and needed information. As a result, he would ensure he was receiving as many press releases as possible; however, this came with its own logistic challenges.

“That’s when I realized it was extremely difficult to actually ensure I received all the press releases from institutions like the United Nations, as an example. There was not one point where I could get all the African information issued by the international system. 

“Journalists had to rely on information that was on websites. It was very time-consuming to get access to all the content…

“It got me thinking about how if international media was not receiving information from our most important institutions, then what does that say about our voices in the world?”

A single conversation propelled him to make decisive change, Pompigne-Mognard says.

“I had a serious meeting with the president of the African Development Bank at the time, Donald Kaberuka, and he told me something that was instrumental because that’s when I decided I wanted to do something about it.

“What he told me is that the destination of information about African economies contributes to the growth of the continent, because at the time everybody was talking about poverty, war and struggle.”

Over the years, Pompigne-Mognard has observed a similar trend in the way press releases are compiled and disseminated.

He feels this has contributed in transforming the narrative on Africa.

“Something that is specific with press releases is that 95 percent of them convey good news. Usually, when a company issues one, it is to say that they are appointing a new CEO, they are opening a new branch, or they are expanding into new markets.

“We (APO) have been participating, for several years now, in changing the African narrative. We are in a unique place where we have a chance to influence the narrative and make sure that Africa has its own voice and is not influenced by the bias of international media.

Although information is accessible to those who seek it, he says there is currently another challenge that African media needs to resolve in order to maintain autonomy and make money to sustain itself.

“I think there is a big problem coming towards us and it is coming fast,” says a concerned Pompigne-Mognard.

“Nigeria is starting to watch more international media than the local media. Think about the international companies which are willing to expand on the continent. What if 10 years from now, the conclusion is that in the most developed economies on the continent, the nationals are watching more international media? Where exactly do we think the international companies are going to spend on advertisements?

“As an international company, why would I deal with five national TV stations in different countries, if I can approach a single international station and get, not only those five countries, but also better coverage?”

Pompigne-Mognard says the continent is ripe with potential and international media companies, which have observed the budding possibilities, are striking while the iron is hot.

“They know the population is going to grow, the middle class is growing and that purchasing power is growing.”

Finances remain a colossal inhibiter to the growth of newsrooms, as many have had to retrench to make ends meet.

The ripple effect is that the quality of the content produced eventually suffers.

“On a global scale, the media landscape is in a challenging position. It has become very difficult to finance content and to find new ways to make money. Africans also have the same challenges, but often they don’t have the same means or resources.

“I would prefer to be wrong on this matter, but if I’m right, in 15 years’ time, the media landscape in Africa will be completely different – in a bad way.

READ MORE | How New Media Platforms Have Become Powerful Across Africa

“I want Africa to have a strong media landscape. But in order to do that, people need to understand that media companies need to be run as businesses.”

But it’s not all doom and gloom for African media; Pompigne-Mognard sees hope. He says the status quo can be reversed if there is a joint effort to curb the problem. 

“One of the solutions is to create pan-African media,” he says. “The person who is going to crack the code and make it happen could be extremely rich. It doesn’t have to be [entirely] pan-African, even 30-35 countries are more than enough.

“There’s a thing about Africa which is a strength and a weakness; it’s that doing something here will always be more difficult. But the good news is that for those who manage to do that thing in Africa, they can do it anywhere.”

Billionaires

How To Become A Billionaire: Nigeria’s Oil Baroness Folorunso Alakija On What Makes Tomorrow’s Billionaires

Published

on

One of only two female billionaires in Africa, with a net worth of $1 billion, Nigeria’s oil baroness Folorunso Alakija elaborates on the state of African entrepreneurship today.

The 69-year-old Folorunso Alakija is vice chair of Famfa Oil, a Nigerian oil exploration company with a stake in Agbami Oilfield, a prolific offshore asset. Famfa Oil’s partners include Chevron and Petrobras. Alakija’s first company was a fashion label. The Nigerian government awarded Alakija’s company an oil prospecting license in 1993, which was later converted to an oil mining lease. The Agbami field has been operating since 2008; Famfa Oil says it will likely operate through 2024. Alakija shares her thoughts to FORBES AFRICA on what makes tomorrow’s billionaires:

What is your take on the state of African entrepreneurship today? Is enough being done for young startups?

There are a lot of business opportunities in Africa that do not exist in other parts of the world, yet Africa is seen as a poor continent. The employment constraints in the formal sector in Africa have made it impossible for it to meet the demands of the continent’s working population of which over 60% are the youth. Therefore, it is imperative we harness the potential of Africa’s youth to engage in entrepreneurship and provide adequate assistance to enable them to succeed.

Several governments have been working to provide a conducive atmosphere which will promote entrepreneurship on the continent. However, there is still a lot more to be done in ensuring that the potential of these young entrepreneurs are maximized to the fullest. Some of the challenges young startups in Africa face are as follows: lack of access to finance/insufficient capital; lack of infrastructure; bureaucratic bottlenecks and tough business regulations; inconsistent government policies; dearth of entrepreneurial knowledge and skills; lack of access to information and competition from cheaper foreign alternatives.

It is therefore imperative that governments, non-governmental agencies, and the financial sectors work together to ameliorate these challenges itemized above.

The governments of African nations should provide and strengthen its infrastructure (power, roads and telecom); they should encourage budding entrepreneurs by ensuring that finance is available to businesses with the potential for growth and also commit to further improving their business environments through sustained investment; there must also be a constant push for existing policies and legislation to be reviewed to promote business activities.

These policies must also be enforced, and punitive measures put in place to deter offenders; government regulations should also be flexible to constantly fit the dynamics of the business environment; corruption and unethical behavior must be decisively dealt with and not treated with kid gloves. We must empower our judicial system to enable them to prosecute erring offenders with appropriate sanctions meted out. There should be no “sacred cows” or “untouchables”. The same law must be applied to all, no matter their state or position in the society; non-governmental organizations can also provide support for them through training and skills acquisition programs that will help build their capacity; they could also provide finance to grow their businesses; more mentorship programs should be encouraged, and incubators of young enterprises should be supported by public policy aimed at improving the quality of these youths and their ventures; and also, avenues should be created where young entrepreneurs will be able to connect, learn and share ideas with already successful well-established entrepreneurs.

What, according to you, are the attributes needed for tomorrow’s billionaires?

There is no overnight success. You must start by dreaming big and working towards achieving it. You must be determined to succeed despite all odds. Do not allow your setbacks or failures to stop you but rather make them your stepping stone. Develop your strengths to attain excellence and be tenacious, never give up on your dream or aspiration. Your word must be your bond. You must make strong ethical values and integrity your watchword. Always act professionally and this will enable you to build confidence in your customers and clients. 

Continue Reading

Entrepreneurs

The Sun King Bows Out: Legendary Hotelier Sol Kerzner Has Died

Published

on

Solomon (Sol) Kerzner, one of the world’s most innovative hoteliers, founder of the Southern Sun hotel group, Sun International and Kerzner International, has died of cancer surrounded by his family at the Kerzner family home, Leeukoppie Estate, in Cape Town, South Africa. Always a maverick, Kerzner was a titan of the hotel and resort industry who redefined the scale and scope of integrated destination resorts worldwide. He was 84.

The son of Russian immigrants, Kerzner was born in Johannesburg, South Africa, in 1935. The youngest of four and the only son, Sol was a working class boy from a rough neighbourhood but he would grow up to become one of the most influential entrepreneurs in South Africa. Having founded the country’s two largest hotel groups — Southern Sun and Sun International — Kerzner would go on to achieve international prominence with groundbreaking resorts that helped transform the tourism industries not only of his home country but of Mauritius, The Maldives, The Bahamas, Dubai and other important international destinations.

Kerzner’s career in hospitality began in 1962 when he decided to leave the accounting profession and purchased The Astra, a small inn in Durban, South Africa. Kerzner quickly transformed this rundown establishment into one of the most popular hotels in the area, a success that whetted Sol’s insatiable appetite for innovation and demonstrated a trademark ingenuity that would define his 60-year career.

Kerzner’s most monumental and controversial achievement was the creation of Sun City.  Here, in an area north of Johannesburg where there were no roads and no infrastructure, Sol imagined and delivered the most ambitious resort project in all of Africa. Commencing work in 1975, over the next ten years, Kerzner built four hotels, a man-made lake, two Gary Player golf courses, and an entertainment center with an indoor 6,000-seat arena, which played host to a world-class roster of artists including Queen, Frank Sinatra, Liza Minelli, Shirley Bassey, as well as huge world title fights, and many other spectacular events. Once again, Kerzner defied the naysayers to train a best of breed workforce and to operate Sun City on a totally non-racial basis. Even the most cynical of visiting overseas journalists had to concede defeat in trying to find racism behind the operation of the vast resort.

Sol is survived by his children Andrea, Beverley, Brandon and Chantal and ten grandchildren. His eldest son, Howard ‘Butch’ Kerzner died in 2006.

Sol Kerzner will be buried at a small, private funeral with only immediate family in attendance.

Back in 2014, the Sun King was featured on the cover of Forbes Africa for the 3rd Anniversary Issue of the magazine.

In 2018 he was honored with the Life Time Achievement award at the All Africa Business Leaders Awards (AABLAs).

Continue Reading

Entrepreneurs

The French Silhouette In Africa: How This Designer Started Her Own Business Despite A Shortage Of Funds

Published

on

From glamorous Paris to gritty Johannesburg, Zazi Nyandeni arrived with $2,700 and updated sartorial skills to showcase haute couture on South Africa’s racks and runways.

With just $2,700 in her bank, transferred from her savings account in France, Zazi Nyandeni returned home to the South African fashion industry with her freshly-minted talent. But if Paris was school, Johannesburg proved to be university. Qualifying was never easy.

About 53kms from Johannesburg’s OR Tambo International Airport is Constantia Kloof, a scenic, upmarket suburb in the West Rand, where we meet Nyandeni, the up-and-coming 25-year-old fashion entrepreneur whose brand, Zazi Luxury, has showcased in Paris, the fashion capital of the world.

“I wasn’t really introduced to fashion, but more so to art,” recalls Nyandeni of her early days. “Ever since primary school, I was exposed to paintings, drawings and music by my father when he would come back with artworks from his travels.”

She thought she was going to become a doctor growing up because of her choice of subjects in high school but still pursued design to stay close to art. Thankfully, her parents picked up that she was artistically-inclined and gave her their unstinted support.

In 2013, after high school, Nyandeni took the plane out of South Africa and went on to study fashion at ESMOD, an international fashion design and business school in Paris. She wanted to express herself without saying a word, and found her way. She spent close to six years there, studying full-time for the first three years and partially for the last two, whilst freelancing and interning for various companies in the glitzy city.

“I love to draw and not really to sew. For my first freelance job, I went for a company that would help me work on my weaknesses; I went to Loon Paris boutique and worked on my sewing techniques. They were very strict and meticulous when it came to sewing and I learned a lot about technique,” she says.

The intense training meant that even the inside of a garment had to be as exquisite as the outside and if the hand stitch was incorrect, she had to undo and redo it all over again.

READ MORE: Conscious Fashion: ‘So Much More You Can Do With Discarded Clothes’

“When I asked ‘aren’t we wasting material’, they would say ‘I’m wasting their time’,” she laughs.

The eager fashionista was juggling two jobs; the other was at a PR agency named DLX Paris, which was sourcing brands for international celebrities like American singer-songwriter Kelly Rowland.

She soon came to a realization that in fashion, there is nothing new, which is when she moved to fabric store Boutique Malhia Kent, a French manufacturer of haute couture.

Nyandeni has a soft spot for weaving. She clearly adores fabrics, and this is apparent in the weaving machine she has at her Constantia Kloof studio, placed in a corner of one of the work rooms.

She says her weaving differentiates her from the other designers, as she compares herself to South Africa’s Laduma Ngxokolo of MaXhosa Africa and Greek fashion designer Mary Katrantzou.

“You can make a silhouette similar to somebody else but the real interesting part is the fabric, so Malhia Kent deals with fabric customization, and this is where I learned that in the world of fabric, you are two years ahead of the industry; like Chanel orders their fabric from Malhia Kent,” she says.

That was the space she wanted to be in.

So in between jobs, Nyandeni co-founded Garbage, a business that looked into environment-friendly garments.

“We wanted to speak on the notations of how do we pick up the fashion industry and say that there are other ways to look glamorous and chic and it doesn’t have to be wasteful and terrible to the environment.”

The business ran for a year and sold a few garments, but sadly, collapsed. That inspired the birth of an idea, one that would solely work for her, a business that would include all that she had learned from fashion school and the stylish streets of Paris. She had also personally worked with Katrantzou, building a portfolio and a first collection. She was ready and had under $2,700 in savings.

READ MORE: Owning The African Narrative

Nyandeni returned home to South Africa and registered her company in 2018.

“In my heart, I thought I was going to be able to buy sewing machines and a small car to travel back and forth for business, be able to get staple fabrics that people would love,” she says.

It was not the case, but she started the business despite a shortage of funds.

“I called it Zazi Luxury because it speaks to more of the inside and outside of a garment and the technique used which is the core of the business. The inside is about matching the outside; I should literally be able to wear it inside out, and if not, it’s not [a Zazi Luxury product].”

Her first client was South African comedienne Tumi Morake referred by a mutual friend, and later actress Zenande Mfenyana, but currently, her clients are also doctors, lawyers and drawn from the corporate world.

“In the beginning, the business was focused on couture and it developed a bit more into business such as television, dressing anchors, and we also have ready-to-wear garments. We are broadening the business to other boutiques too.”

Zazi Luxury recently showcased at South Africa Fashion Week. This year, she will be working on a fourth collection that will be both couture and basic women’s workwear garments but featuring the Zazi aesthetic.

Zazi Luxury currently employs seven young enthusiastic fashionistas; one of who is Lebohang Ketlele, who has worked with Nyandeni for two years.

“I am a dressmaker and stylist. I don’t think I would know the things I know now if I wasn’t working here, we have dressed celebrities and that is a great experience,” attests Ketlele.

Inspired in Paris, but made in Africa, Zazi seems to have made the cut.

Continue Reading

Trending