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The Man Who Sunk His Finances To Clean The Ocean




Richard Hardiman is using drones to rid the world’s seas of trash. He faced bankruptcy and depression before the project went from prototype to profit.

Rubbish in the world’s oceans has reached critical levels that threaten not only marine life but also our own future on this planet as we know it, as fragile eco-systems are eroded.

What is already out on the seas, estimated by National Geographic to be growing by almost a million tonnes per year, is lost, but South African entrepreneur Richard Hardiman has developed a drone to catch this waste at source – the harbors and ports of the world – before it hits the ocean.rubbish in the world’s oceans has reached critical levels that threaten not only marine life but also our own future on this planet as we know it, as fragile eco-systems are eroded.

The WasteShark has been in planning and product testing stages since 2015, but is now sold globally as a drone that can clear the water of waste and help halt what is a growing catastrophe on our seas.

It has been a long personal battle for Cape Town-based Hardiman, one that brought him to the edge of despair.

But with the product in the water in a growing number of countries, including South Africa, the United States, India, the United Arab Emirates, Netherlands, Germany and Sweden, his Rotterdam-based company RanMarine Technology is primed to be a leader in this niche field.

“The initial idea was not motivated by trying to solve environmental problems,” Hardiman tells FORBES AFRICA. “I was sitting at the Waterfont in Cape Town watching these guys out in boats with pool nets pulling the plastic from the water.

“It irritated me that there was a lot of trash and they were trying to solve the problem with a little net. In was inefficient and you could see trash being swept out into the open ocean.”

Hardiman, who worked as a radio host for much of his adult life, developed the idea for a drone that could mechanize the process, either controlled from the shore or on its own as a robot in the water.

“I built a prototype, literally in my garage, by sticking some PVC pipes together and did some research on the internet,” he says.

“I taught myself how to code on to my phone and came up with a small drone I put into my pool and started to drive around. It did what it was supposed to do.”

Hardiman had no luck finding early investors in South Africa though.

READ MORE: Diving Into An Ocean Of Cash

“The feedback was quite good, but if I’m honest my pitch was terrible,” he says. “In trying to raise money, the one thing I have learned is that your pitch needs to be perfect. If you cannot be precise with every answer to every conceivable question, it turns investors off.

“Although people love the environment, let’s face it, if they are putting money into it they want to see a return on investment.”

The ingenuity of the idea caught the attention of Accelerator though, a program to help start-ups based in Rotterdam. Hardiman began in the top 1,000 entries from around the world, eventually making it to the final 20 after an arduous series of interviews.

WasteShark is becoming a feature of a number of ports and harbors.

He was then required to make the journey to the Netherlands for the finals and by this time had sunk so much energy, time and money into the project that the married father-of-three had nothing left to fund the trip.

“I was completely broke, I had no money left. I was taking any job I could get. I was penniless,” he admits.

Hardiman eventually found a local investor who took a punt on the project and lent him the money to get himself to the Accelerator finals.

“He gave me enough money to pay for the trip and to survive for about six months. But when I landed in Rotterdam, his cheque hadn’t cleared yet, my credit card had zero funds in it and I had five Euros in my pocket.

“Each day for a week I would walk from my hotel to the [Accelerator] event, which was about five kilometers away, sometimes in the rain and snow.

“Everybody else was so well-dressed and I would arrive in a soaking wet suit.”

But the response to WasteShark was overwhelming and he made it into the Accelerator program, which meant leaving his Cape Town-based family behind to live in Rotterdam for the next three months.

“After the three months we had done really well and we got a pilot with the Port of Rotterdam, which is the largest port in the world. They put 100,000 Euros into what would be a six-month project.”

But there would be more hurdles for Hardiman to face and the worst was yet to come.

“I fell out with the original engineering firm and brought on another partner that proved to be a disaster. It just wasn’t the right fit. By the end of 2016, I was completely out of money again and we were only halfway through development.

“I came back to South Africa licking my wounds. We had spent a lot of money and it had not really gone anywhere. In terms of investors, I found that the Dutch love innovation, but they hate risk, so nobody wanted to come into the project early.

“I went into a deep spiral of depression. I’d gone from having money to no money again. I had half a product that I needed to make work because I had a family to support.

“But I found I just couldn’t get out of bed, I really felt like I had screwed up and let everybody down.”

A chance meeting at a children’s party led to Hardiman finding a local South African investor who liked the idea of the project and could see the potential. He returned to the Netherlands.

“I just needed enough money to get through to June 2017 because by then we would have finished the product development stage. Then we could start selling.”

A little more than a year on and WasteShark is becoming a feature of a number of ports and harbors, and Hardiman has now moved on to the next stage.

“We sold one, then another, and suddenly it just started taking off,” he says. “We have been inundated with interest from all around the world. It’s a new position for us to be in, from the phase of trying to get a finished product out to going into production.”

Hardiman says that while they could have gotten carried away with technology on the WasteShark, the aim was actually to make the drone as simple as possible.

“I had this vision of a guy on Lake Malawi using our drone and when I sat down with the group of engineers to plan the product, there were many fantastic ideas about what we could do.

“But I was firm in my mind that we need to cater for that guy in Malawi. If a thruster is broken, he can fix it himself. It must be easy for him to operate, be simple and robust.”

Hardiman says they have numerous other versions of the WasteShark in planning and production including one that provides data on the quality of the water and another that can clean up oil in harbors. The next version will be ready September.

He adds he is most often asked what he hopes to do about the critical issue of plastic in the oceans, but the realistic goal for now is to stop the problem getting worse.

“My goal is not to solve the issue that is already out there, because that’s not realistic. It’s to stop the problem getting worse.

“If we can do that in a canal, river, marina or harbor, where most of the trash in the sea comes from, then you are starting to win the battle.”

– Nick Said


Masai Ujiri’s dream of harnessing untapped African talent



The President of Toronto Raptors, Masai Ujiri, on his adoration for Africa as a continent filled with unlimited potential and talent.

The tall man in sport, Masai Ujiri, is a name in professional basketball far beyond the borders of Africa and his native Nigeria.

Born in England but having grown up in Zaria in Africa’s most populous country, Ujiri’s adoration for Africa sees him on the continent often, inspiring the youth.

“Africa is no more afraid. We are not afraid of anybody anymore. The continent is bold. The people are bold,” says Ujiri, when FORBES AFRICA meets him in Johannesburg in November at the Africa Investment Forum in which he participated.

The continent has a special place in his heart.

The President of the Toronto Raptors in the National Basketball Association (NBA), also founded Giants of Africa (GOA) in 2003, as a way of harnessing budding, untapped talent.

“As long as I am in a position where I am able to, we have to give the youth a chance. We have to pave a path for them and there is nothing I can’t do. I have to do everything, it is an obligation, I have to be an example for them by creating that pathway,” he says.

Ujiri, who started playing basketball at the age of 13, travels to Africa every August to visit the GOA camps across seven countries on the continent, training young boys and girls to be leaders in both sport and everyday life.

He says he draws inspiration from each and every country in Africa, and the feeling is inexplicable.

The history and culture are a constant reminder of his years growing up in Africa.

Whether it is in Kenya, where his mother was born, or the lasting friendships in Rwanda, Senegal or Nigeria, each country holds special memories.

Apart from the numerous trips in and out of the continent, 2018 granted Ujiri a rare once-in-a-lifetime moment.

This was in July when Barack Obama, the former president of the United States, visited Kenya, and with him, Ujiri opened a basketball court in the country.

Ujiri’s outreach program GOA launched it at the Sauti Kuu Foundation Sports, Resources and Vocational Centre in Alego; familiar ground for both leaders.

Managed by Auma Obama, Sauti Kuu, much like GOA, is focused on youth development.

“To spend that time with somebody that Africa means so much to, meant so much to me and so much to Auma. We are trying to inspire youth, we built a court that is going to impact the youth and that was special,” says Ujiri. 

Being able to scout African talent is what is imperative for Ujiri, and it all comes down to building facilities to help the youth play basketball.

Ultimately, his dream for Africa is not only to see material wealth but for talent to go beyond what he has achieved.

“My dream is to have one of the youth become bigger than me, and bigger than everybody. People think I always dream of building this and doing that but I want one of these kids to take everything that they learn and do better in each and everything.

“I love the continent; I love the culture of different places. I am almost like Anthony Bourdain [the late American celebrity chef], that is how it really is with basketball, with the culture, the people and the food,” says Ujiri.

Staying true to his African roots, when we meet him, Ujiri speaks about his favorite yam and stew dish that he says reminds him of his childhood.

It’s such memories that see him taking the long-haul flight out of Toronto to Africa each year.

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Brewing Success: Lessons From A Beer Baron



Canadian John Sleeman shares his entrepreneurial lessons with Africa.

cis not your typical textbook entrepreneur. His belief in what it takes to be an entrepreneur is so controversial that his advice is no longer welcome in MBA classes. The white-haired charismatic brewer, who re-established his family’s brewing business in 1988 as one of the most successful in Canada, offers sage advice to African entrepreneurs, although he has no plans to expand in Africa – yet.

Nonchalantly, in his automated beer manufacturing plant in Guelph, Canada, surrounded by people enjoying his craft beer, Sleeman says he believes entrepreneurs are born, not made. He argues that unless you are prepared to go bankrupt, work over 80 hours a week, lose your friends, face the prospect of divorce, put your house on mortgage and miss meeting friends for drinks on Fridays, then entrepreneurship is not for you.

He should know. This is the toll he took to restart his family business. It had lost its licence and was banned from the market for 50 years in 1933. This was for smuggling beer during the roaring 1920s by brokering deals with bootleggers and gangsters like Al Capone when prohibition set in in Canada.

Passionately, the beer baron, who plans to open a micro-distillery later this year, and is considering expanding his business in either the eastern or western parts of Canada, tells FORBES AFRICA: “If you want to be an entrepreneur, be very focused on what you want to achieve and don’t let people talk you out of it. If it is a dream, pursue it until you are successful.”

He attributes his success to surrounding himself with the right people. They will make or break your business, says Sleeman. You should be ready to change your business model if the current one isn’t working, he adds.

In his own case, he did this after his colleague advised him that rather than opening up new breweries across Canada, he should buy existing ones that share Sleeman Breweries’ crazy passion for beer and authenticity.

Sleeman reckons you shouldn’t grow so big that you lose your entrepreneurial flair, first-mover advantage and risk-appetite, but you also shouldn’t remain so small that you get knocked out of business or get bought out by someone who does not see your vision and wants to dismantle you, as it almost happened to his business in 2006. If you do sell, reminisces Sleeman, sell to someone who sees your vision, like Sleeman Breweries did, when Japanese company Sapporo saved the Guelph-based firm from a hostile takeover.

But that’s history. Since then, Sapporo has helped fund research and development and training for the business, whose humble, down-to-earth founder is now taking it on its next spirited journey.

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The Story Of The $3,000 Sneakers



South African artist Conor McCreedy on creating what could be the world’s most expensive sneakers.

A literally stumbled upon a business opportunity.

The renowned South African artist, who only paints in blue,was one day at work in his studio, in a 600-year-old, four-storeyed building in Zurich, when he accidentally spilled some of the monochromatic pigment on to his white sneakers.

Who knew it would lead to a designer line of expensive sneakers.

The artist, resident in Switzerland since 2014, now sells the limited edition sneakers for $3,000 a pair. 

What helped that day was that the painting accident was shortly before a meeting with an art collector.

“This art dealer wanted some work for a private collection.I couldn’t get time to put my shoes on, so I went in my sneakers, and this guy just loved them… He opened up to me and said he likes the idea. ‘Try and take it further’, he said to me,” says McCreedy to FORBES AFRICA, on the phone from Switzerland.

Artist Conor McCreedy. Picture: Supplied

After spending four months finalizing the collaboration with an established shoe company, Ludwig Reiter, the concept sprung to life.

A regular pair of their white sneakers sells for $685, but with a splash of McCreedy, it costs almost five times more.   

“A lot of people can put paint on sneakers. We are not reinventing the world but putting the McCreedy blue on to a sneaker. It has a value chain,” he says.

Even before its launch mid-November, nine of the 200 limited edition sneakers had been sold to collectors from around the world.

“I love when people say that the splash looks like a kid’s.I actually like that, it has taken me 30 years to create that splash, that is a great story,” says McCreedy.

He adds the handcrafted sneaker will not only appeal to art lovers who are looking to collect, but even corporate titans and banking CEOs,and the uber-chic would want to wear it at cultural festivals.

In Switzerland, ultra-networth and high-networth-individuals are his customers.

“The beautiful part is that the sneakers are backed by my art, and compared to the art, they are relatively cheap,” says McCreedy.

Artist Conor McCreedy converted an old bank building into his studio and atelier in Zurich. Picture: Supplied

The tranquillity and stability the artist associates with the color blue led to the creation of his own pigment known as ‘McCreedy blue’.

McCreedy has used it to create most of his paintings since 2011.

But building a career through art requires more than just mixing color on canvas.

“Art is always considered a luxury; don’t let anyone fool you when they say it is not luxurious. People don’t just buy art, it is a luxury creation… If Picasso was alive today, he would probably have his own app,” he says.

His art inspired him to create products, from candles to a coffee blend on sale on the ground floor of his studio.

The space is curated so it’s an alluring odyssey for customers.

White walls are adorned with original McCreedy blue paintings, showcasing the artist’s work for prospective buyers, collectors and dealers.

The ‘Essence of McCreedy blue’ forms part of the luxurious elements the artist wants to reinstate in the art world.

It took the artist three years in Zurich, one of the global centers for banking and finance, to convert an old bank building into an atelier and studio. “It’s showing how people view the world through the eyes of an artist. It is about being part of the journey and the experience. It is about feeling what luxury is like,” he says.

Staying true to his African roots, McCreedy draws inspiration from Botswana, Nigeria and South Africa, which he expresses through abstract images.

“I love African and South African art. It is really stimulating for me and as a growing artist, I like to collect whatever I can afford. One day, I will create my own museum and show what I have from different parts of the world,” says McCreedy. Open to exploring more markets, McCreedy wishes to collaborate with African artists. He would not have it any other way.

Artist Conor McCreedy converted an old bank building into his studio and atelier in Zurich. Picture: Supplied

The world may present the artist with greater opportunities,but it cannot compete with the culture and the spirit of ubuntu [humanity]found in his country of birth, he explains.

“I miss good South African beer, I miss sitting on a Land Rover with no shirt on, drinking a beer. I miss the weather and the locals.”

But wherever McCreedy goes, he ensures his prized pair of sneakers is never too far away.

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