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Nando’s: Not A Headless Chicken

Nando’s peri-peri chicken is famous all over world. A truly global brand, it employs around 30,000 people and has at least a thousand restaurants selling the spicy hot chicken brand in places like Washington, London and Johannesburg. But South Africa is where it all started.



Nando’s founder Robert Brozin, 53, looks, speaks, and swears, more like a surfer than the head of a food industry giant.

Dressed in a pair of jeans, a button-down shirt, a ‘united against malaria’ bracelet and loafers, he could easily be dismissed as an old man suffering from a midlife crisis. It’s all part of his plan to disarm anyone who has preconceived ideas about how a company chairman should look and act.

The reality is that Brozin is a very smart businessman. At the FNB Franchising Leadership Summit held in Sandton, Johannesburg last year, he told the gathered crowd:

“Our basic vision, when we started twenty five years ago, was to have fun. If you are not going to have fun, do not do it. This is not a dress rehearsal; this is life, boet [brother in Afrikaans]. We are trying to keep that balance while at the same time changing how the world thinks about chicken,” he says.

Nando’s has certainly changed the way the world thinks about chicken, not only through the spicy meals they dish up but through their infamous, sometimes political, advertising campaigns.

But where did it all start?

Brozin was born in the small town of Middelburg, in South Africa’s Mpumalanga province, but finished high school at Johannesburg’s King David High School.

He did a BComm degree at the University of the Witwaters-rand, after which he joined accounting giant, Price Waterhouse before they became PricewaterhouseCoopers.

He did two years of articles before joining his father’s business Teltron as a marketing manager.

While working at Teltron, he met his future business partner Fernando Duarte, who introduced him to a shop in the small suburb of Rosettenville called Chickenland that sold Portuguese chicken. They later bought the shop.

FORBES AFRICA had an opportunity to speak to him after the summit.

“Fernando and I used to go eat in Rosettenville and I liked the chicken. I wanted to be an investor. I thought I would put money in and Fernando would be there and I would just come to check how things were. But this was not the case. I soon found out I had to be full-time,” says Brozin.

Brozin wanted to take the brand global and enlisted the services of various advertising agencies to help him market the brand.

They finally found the right match in HuntLascaris, which was also just starting out. The two companies created some of the most talked about advertisements in South African television.

“We met Reg and John, who became our first proper agency. We were so aligned, whereas before we were running around like chickens without heads. I remember Hunt presenting adverts to us that I thought were terrible that went on to win awards, which I will now take credit for,” says Brozin.

One of the HuntLascaris founders, Reg Lascaris, remembers those early days for both companies that have since grown to become world beaters.

“I met Robbie in the very early ‘90s, when he was looking for an advertising agency to handle his business. He came to see us and we then presented some ideas back to him, which he liked. Our biggest achievement was in creating breakthrough and controversial advertising that helped create the personality of the brand,” he says.

Today, Nando’s can be found in more than 25 countries around the world, across five continents. But it hasn’t been plain sailing for Brozin, and his partner, to get it to this level.

“When we started out everyone knew about the other brands like Chicken Licken and KFC […] but we were passionate about chicken. The front line people are the real heroes at Nando’s. You can’t have a great organization without having good people at that level,” he says.

He also gives credit to his father, Max, and his partner for keeping him going when times were tough.

“There were times when I was ready to throw in the towel. My personal success has been surrounding myself with people who pull you up when you are down. My dad has been a huge influence in my life. He is a Jewish accountant. Everything is about cost. Fernando has been fantastic for me. We disagree many times but he has gotten me out of [trouble] many times. It’s not how you get into [trouble] but how you get out of [trouble],” he says.

Brozin has stepped down as CEO of Nando’s and has appointed David Niven, previously head of the American and European Nando’s divisions, in his place. Brozin says it was time to get some “adult supervision” but admits that he is busier than he has ever been.

“It needed the right time and right guy to come in and thicken the Nando’s brand globally. I gave the new CEO a watch. I said, ‘You might have the watch but Africa has the time. As you get bigger you get tighter and you squeeze people. That is not the way to do it.’”

It is clear that the married father of three is not only driven by profits; he is passionate about his efforts to curb the spread of malaria in Africa.

Nando’s sells ‘united against malaria’ bracelets in all of its restaurants to raise awareness. The proceeds go to buying mosquito nets for people in affected regions.

However, it is in business where Brozin is an expert. He offers some advice to those wishing to follow in his footsteps.

“When Reg and John started they had no cash, no office… they started at the back of a car. Who starts one of the best agencies in the world in the back of a car? You have got to start with nothing. If you start with too much and you have the biggest offices in the world you are not going to achieve much. Entrepreneurs come to me and ask for cash. Cash is the last thing. Money has four legs, man has two legs. Money will always catch up to man.”

Sound advice, indeed, from a Jewish boy from the northern suburbs, who started selling Portugese chicken in the south; and now sells Nando’s to the world.





The advert shows a sad Robert Mugabe dining alone at Christmas in a mansion, while he reminisces about “the good old days” with former controversial leaders. Times when he played water tag with Muammar Gaddafi; made angels in the sand with Saddam Hussein; pushed P. W. Botha on a children’s swing and drove a tank with Idi Amin, while Those Were the Days is being played.


In this 60 seconds advert Nando’s aims to ridicule Xenophobia. A xenophobe says that he wishes that all foreigners would disappear from South Africa. Frame by frame South Africans from ethnic and tribal groups start disappearing until only a Khoisan remains on screen. He says, “I am not going anywhere, you found us here”.


A customer orders a Nando’s burger and chips, which are delivered while she is on the phone. Her breasts are so big they cover the plate. At the end of her telephone conversation she asks the waiter where her chips are. They waiter says, “Right in front of you”. She only sees the chips when the waiter pulls the plate to the center of the table.


31% Of Small Businesses Have Stopped Operating Amid Coronavirus: Sheryl Sandberg Shares How Facebook’s Latest Product Aims To Help




The coronavirus pandemic has continued to take a catastrophic toll on America’s small businesses. According to Facebook’s State of Small Business report, 31% of small businesses and 52% of personal businesses have stopped operating as a result of the crisis. 

“What we know today is pretty sobering,” says Facebook COO Sheryl Sandberg. “We’re in a really hard economic situation that is hitting all businesses, but particularly, small businesses really hard. We also know how critical small businesses are for jobs—long before coronavirus,” she says. “Two thirds of new jobs in this country happen because of small businesses and so that means what’s happening with small businesses has always been important, but it’s more important than ever.”

Especially concerning is that only 45% of business owners and managers plan to rehire the same number of workers when their businesses reopen. That number is just 32% for personal businesses. 

“If these businesses are letting people go, it’s not that they don’t want to rehire them,” Sandberg says. “It’s because they don’t think they’re going to be able to. That’s a pretty serious thing for us to be facing.”

Businesses that have been able to maintain operations still face significant hurdles, namely access to capital and customers. Some 28% of businesses surveyed say their biggest challenge over the next few months will be cash flow, while 20% say it will be lack of demand. 

The report, conducted in partnership with the Small Business Roundtable, was based on a survey of 86,000 owners, managers and workers at U.S. companies with fewer than 500 employees. It is also a part of the company’s broader data collection initiative with the World Bank and the Organization for Economic Cooperation and Development on the Future of Business.

“We were already in the process of developing this report before the coronavirus pandemic hit,” Sandberg says. “We expected it to be a pretty rosy tale back then of low unemployment, flourishing entrepreneurship, and jobs growing all over the world. Fast forward to today and we’re in a very different position.”

An example of Facebook’s new Shops feature, which creates digital “storefronts” for businesses.

Now, the company is launching Facebook Shops, an ecommerce product that allows businesses to set up online “storefronts” on Facebook and Instagram. Businesses can customize their digital shops, using cover images to showcase their brands and catalogs to highlight their products. And just as customers can ask for help when shopping in physical stores, they can message business owners directly via WhatsApp, Messenger or Instagram Direct to ask questions, track deliveries and more. “Our goal is to make shopping seamless and empower anyone from a small business owner to a global brand to use our apps to connect with customers,” wrote Facebook cofounder and CEO Mark Zuckerberg in a post announcing the new product. As was the case with the survey, the rollout was planned prior to the pandemic, but was accelerated as businesses have turned to online tools to adapt in the face of the ongoing crisis. According to the survey, 51% of small business owners have  increased their online interactions with customers, and 36% of operational businesses are now conducting all sales online. 

“One of the things I find so amazing is how much of the activity has migrated online and that we’re doing things we never thought were possible,” says Sandberg. “If I had asked you or you had asked me, could I work entirely from home? Can my whole company go home? I would have said ‘No way.’ But we did it. Small businesses have even more entrepreneurial spirit.”

There are more than 30 million small businesses in the U.S., many of which are struggling to stay afloat amid forced closures and are still hoping to receive financial relief from the government. According to a recent survey by Goldman Sachs, 71% of Paycheck Protection Program applicants are still waiting for loans and 64% don’t have enough cash to survive the next three months. As of April 19, more than 175,000 businesses have shut down—temporarily or permanently—with closure rates rising 200% or more in hard-hit metropolitan cities like Los Angeles, New York, and Chicago, according to Yelp’s Q1 Economic Average report.

Employees of these businesses are disproportionately affected, with 74% and 70% reporting not having access to paid sick leave and paid time off, according to Facebook’s survey. For hotel, cafe and restaurant employees, those figures are over 90%.

Facebook, which relies heavily on small businesses for advertising revenue, was among the first major tech companies to provide much-needed aid. On March 17, the company announced $100 million in grants for small businesses, the majority of which will be distributed in cash, with some ad credits for business services. Of those funds, $40 million will be distributed across 34 American cities, with 50% being reserved for women, minority and veteran-owned businesses. The other $60 million will be distributed to small business owners throughout the world. In addition to financial assistance, the company also rolled out various product offerings including digital gift cardsfundraisers and easier ways for businesses to communicate service changes to their customers. 

Small businesses are resilient, even during times of crisis. According to the report, 57% of businesses are optimistic or extremely optimistic about the future, with only 11% of operating businesses expecting to fail in the next three months, should current conditions persist. 

“The report raises awareness about the struggles small businesses face from the Covid-19 pandemic,” says Rhett Buttle, founder of Public Private Strategies and co-executive director of the Small Business Roundtable. “But small businesses have brought us out of previous economic downturns and they will do so again.”

Maneet Ahuja, Forbes Staff, Entrepreneurs

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Birds Of A Feather: The Stepchickens Cult On TikTok Is The Next Evolution Of The Influencer Business




Like any self-respecting cult, the Stepchickens follow a strict code of conduct as dictated by their absolute leader, Mother Hen, a comedian named Melissa who posts on TikTok as @chunkysdead. Mother Hen has widely preached a message of peace, telling her 1.7 million TikTok followers: “We do not rule by being cruel, we shine by being kind.” Further, she has asked all Stepchickens to make themselves easily identifiable and make her photo their TikTok profile picture.

Mother Hen has created TikTok’s first “cult.” (Her word.) Boiled down, she is a social media influencer, and the Stepchickens are her fans, just as more famous TikTok influencers—Charli D’Amelio, Addison Rae and the like—all have their fanbases. But Mother Hen’s presence and style is quite singular, particularly in the way she communicates with her followers, what she asks them to do and how the Stepchickens respond to her. After all, not every member of the Charli hive use her image as their profile pictures.

“These influencers are looking for a way to build community and figure out how to monetize their community. That’s the No. 1 most important thing for a creator or an influencer,” says Tiffany Zhong, cofounder of ZebraIQ, a community and trends platform. “It’s become a positive for Gen Z, where you’re proud to be part of this cult—part of this community. They are dying to be part of a community. So it’s easy to get sucked in.”

Mother Hen, who didn’t return a request to comment for this story, already had a popular comedy vlog-style TikTok account on May 6 when she asked her followers to send suggestions for what they could name their cult. From the ideas offered up, she chose Stepchickens, and in the 19 days since, her following has more than doubled. (It was around 700,000 back at the beginning of this month.) She has posted videos about taking ediblesher celebrity lookalikes and her relationship status (“all this cult power, still no boyfriend”). And perhaps in violation of her first-do-no-harm credo, Mother Hen has implored her followers to embark on “battles” and “raids,” where Stepchickens comment bomb other influencers’ videos, posting messages en masse. She has become the mother of millions: TikTok videos with #stepchickens have generated 102 million views on the app, and her own videos have received 54.6 million likes.

Mother Hen is now concentrating on feathering her nest. She has launched a large range of merch: smartphone cases ($24), hoodies ($44), t-shirts ($28) and beanies ($28). Corporate sponsorships seem within reach, too. TikTok accounts for the Houston Rockets, Tampa Bay Rays and one for the Chicago Bulls mascot, Benny, all changed their profile picture to the image distributed by Mother Hen. The Rays sent her a box of swag, addressing the package to “Mother Hen,” of course. She dressed up in the gear (two hats, a fanny pack, a tank top) and recorded herself wearing it in a TikTok, a common move by influencers to express gratitude and signal that they’re open to business sponsorship opportunities. Mother Hen has launched a YouTube channel, too, where she’ll earn ad revenue based on the views that her 43,000 subscribers generate by watching her content.

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Then there is the Stepchickens app available on Apple devices. This digital roost is a thriving message feed—it resembles a Slack channel or a Discord server—where Stepchickens congregate, chat and coordinate their raids. They can also use it to create videos, ones “to glorify mother hen,” the app’s instructions read.

The app launched last Monday and has already attracted more than 100,000 users, a benchmark that most apps do not ever see and the best reach within months of starting. Since its debut, it has ranked as high as the ninth most popular social media app in the world on the download charts and in the Top 75 most downloaded across all types of apps. The Stepchickens have traded 135,000 messages, and the app’s most devoted users are spending as long as 10 hours a day on it, says Sam Mueller, the cofounder and CEO of Blink Labs who built the Stepchickens app.

“There’s this emergence of a more active—a more dedicated—fan base and following. A lot of the influencers on TikTok are kind of dancing around, doing some very broadcast-y type content. Their followers might not mobilize nearly as much as” the Stepchickens, says Mueller. Mother Hen’s flock, by contrast, “feel like they’re part of something, feel like they’re connected. They can have fun and be together for something bigger than what they’re doing right now, which is kind of being at home bored and lonely. There’s untapped value here.”

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Op-Ed: How Nigerians Can Unlock Their Potential In The Digital Age



By Uzoma Dozie, Chief Sparkler

Nigerians are some of the world’s most creative, energetic, and entrepreneurial people. We are rich with talent, enthusiasm, and passion.

Nigerians are a global force bursting with potential and an enviable track-record of success. But in a more complex and fast-paced world than ever before, many of us struggle to find the time or have the ability to fulfil their potential.

Ultimately, this comes down to the lack of effective solutions in the market to support the lifestyle and finances of Nigerians and our businesses. For too long, we have been underserved by the traditional physical retail environment, which is limited by bricks and mortar infrastructure and legacy technology – the weaknesses of which have been laid bare by the Covid-19 global pandemic.

Unlocking Nigeria’s digital economy

While Nigerians are being underserved by current circumstances, there is also an exciting opportunity to start filling a gap in the market.

Nigeria’s digital economy is thriving, but it remains informal. Nigeria has a population of 198 million people – 172 million have a mobile phone and 112 million have internet access.

Many of us access social media platforms such as Facebook and Instagram through our phones and use them as valuable sales tools, especially female entrepreneurs. Data and digital applications have the potential to revolutionize the daily lives of millions of Nigerians.

Therefore, new digital-only solutions are required. These should not just focus on finances though – they have to be intrinsically linked with everyday lifestyles, rather than thinking about linear processes and transactional outcomes.

Let us take one example. Chatbots powered by artificial intelligence have long been used to provide financial advice. But these chatbots could do so much more and evolve to provide support for more sophisticated usage, such as a personal adviser or lifestyle concierge.

Furthermore, these solutions should not just support Nigerians at home, but the ever-growing diaspora across the world.

Introducing Sparkle

The opportunity to play an integral role in transforming Nigeria’s digital economy and lead the charge in growing the digital economy across Africa inspired the creation of Sparkle.

Sparkle was founded with five core values – freedom, trust, simplicity, inclusivity, and personalization. We are adopting these values and embedding them in everything we do.

We will be leveraging technology and data to create and apply new digital-only solutions which bring more Nigerians into the formal economy thereby benefitting Government, businesses, and individuals.

Starting with the launch of a current account, we will co-create with our customers and collaborate with our partners to improve our services and increase our user base. We embrace collaboration and we are

working with some of the world’s biggest companies, including Google, Microsoft, Visa, and PwC Nigeria, to achieve our vision.

In addition, we want to create a more inclusive economy and break down barriers by accelerating the role and influence of female entrepreneurs, many of whom already operate in the informal economy with the help of Instagram and other social media apps.

At present, we are facing a global crisis in the shape of the COVID-19 pandemic. COVID-19 has shown us that we need a strong digital infrastructure to ensure the economy continues to function. It will likely completely change the way we operate and conduct business in the future.

COVID-19 has only reinforced our belief that new digital solutions like Sparkle are required now more than ever before to serve Nigerians, boost the formal economy, and unlock potential in the digital age.

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