Chinese billionaire and Alibaba co-founder Jack Ma came calling to Rwanda to sign a deal to boost its digital economy.
When a Chinese billionaire comes calling, for two consecutive years, it means serious business.
On Jack Ma’s November trip to Rwanda, he announced a first-of-its- kind-in-Africa deal with the Rwandan government.
The Alibaba Group, one of the world’s largest e-commerce businesses that Maco-founded and chairs, has established an electronic world trade platform(eWTP) hub that will enable Rwandan products to be sold in the Chinese market and boost cross-border trade.
Ma, with an estimated net worth of $34.4 billion according to FORBES, called Rwanda “a great country that walks the talk” at the launch of the hub at the Kigali Convention Centre. The mood was euphoric as Rwandans took to Twitter with the hashtag #Rwandaworks.
“It’s a great honor for myself and Alibaba to be able to partner with Rwanda. People ask me, why Rwanda? There are so many countries in Africa. It’s so difficult we have a lot of criteria to pick a country to be an eWTP hub. My answer is why not Rwanda?” said Ma.
“When I first came here, I was shocked by its safety, cleanliness and by its power to embrace change. Last year was my maiden visit to Africa, I realized that it is so different from what I thought. I said if every country in Africa was like Rwanda, how powerful Africa would be.
“Rwanda is making things happen. Most countries talk about supporting
small businesses, young people, farmers but very few of them take action…
This is why we came here. When other people complain, we take that as a great opportunity. What impressed us is not only the products you have but also the government’s efficiency.”
He said he was proud to know Kagame. The leader, in turn, also paid tribute to Ma, whom he referred to as “my friend”.
He commended Ma for looking at Africa differently.
“Jack is a believer and in most cases, he believes correctly,” said Kagame.
The eWTP partnership covers tourism, capacity-building and e-payments as the primary areas of cooperation.
It ultimately aims to enhance the capabilities of small and medium enterprises to produce and export quality, globally-competitive products while supporting the development of the digital economy in Rwanda.
Products sold on the platform will initially be handicrafts and coffee, which is Rwanda’s third biggest foreign exchange earner after mining and tourism.
The platform presents an opportunity for Rwanda’s coffee producers to access the Chinese market whose coffee consumption is growing at 15% per annum.
On the platform, Rwandan coffee farmers will be receiving $12 per $16 sold, which is significantly higher compared to other markets like the US where they normally get $8 per $16 sold.
The deal will also attract high- spending Chinese tourists.
Players in Rwanda’s business community, especially in the trade and tourism sector, call the deal unprecedented and overdue.
Abdallah Bawazzir, Director General of New Dawn Associates, says: “We’ve been having issues as far as e-commerce is concerned. We’ve had promises from other big entities which come around and nothing really tangible comes of it. Alibaba having done this in China, I’m sure they are very much capable of doing this in Rwanda.”
Ephraim Rwamwenge, Chief Executive Officer at Rwa Business Group, adds: “One of the challenges that plagued our export markets such
as China, which is a massive market, is access. It was next to impossible to find customers to take your products but thanks to technology, it’s now cheaper to do business across borders.”
- Steven Muvunyi
READ MORE | Rwanda The Emerging Economy To Watch
5 Tips For SMEs To Counter The Covid-19 Crisis
It was recently reported by ratings agency S&P Global that the coronavirus outbreak has plunged the world into a recession. On the home front, a sudden surge in COVID-19 cases in the country resulted in the President of South Africa imposing a 21-day country-wide lockdown, starting from Thursday, 26 March 2020. Combine this with the fact that the country also recently announced to be in its third recession since 1994 it’s safe to say that many businesses are beginning to feel the effects of the pandemic.
The impact of the coronavirus on small businesses is likely to be substantial, especially for local businesses who are already feeling the pinch, as financial and market uncertainty can easily translate into an emotional crisis that can overwhelm our systems. However, help is on the way as the Department of Small Business Development announced that a Debt Relief Fund has been set up to assist small, medium and micro enterprises impacted by COVID-19.
While this relief is welcomed, it is still vital for leaders to step up. The world has been through crises before, but during these significantly difficult times, the economic impact may be as severe or possibly worse. As such, those in leadership positions must use past crises as examples and apply what was learnt to keep the country on course and minimise the impact of the pandemic.
Karl Westvig, CEO at Retail Capital, has pinpointed the visible areas that are affected and outlined a few pointers to help small business owners weather the storm.
The first victim of panic is liquidity – banks, asset managers and funders stop lending. When they cannot calculate the potential risk, they will not lend. Therefore, it is critical to shore up cash by drawing down on available facilities and suspending any unnecessary investments. Reduce expenses and manage cash flow daily.
Get Your Best Team on It
When a business is growing, we tend to shift our best people into roles linked to growth and new initiatives. In a crisis, these people need to move into the highest priority roles. These roles would include collecting from customers, raising facilities or engaging key clients.
Morale and Communication
People need leadership. This would include authentic and regular communication about the situation, what the business requires and how this will be achieved. You can’t control the circumstances, but you can control the response and actions. This will create more certainty.
Events evolve quickly and every day is critical. Leaders must be hands-on. They have to be in touch with customers, suppliers, funders and staff. They have to collect data on everything – the mood, the financial metrics, even customer stories. Some of the best information is anecdotal, not just big data.
It’s tough to lead when you don’t understand all the underlying levers. These can change in a crisis. What worked in a stable environment can go out of the window in an instant. The best approach is to start again, listen to customers and then adapt your policies within your framework.
“This is not a manual on how to handle the current crisis, but hopefully, the points mentioned above can add to what you are already doing. In simple terms, it is easy to be overwhelmed, so tackle a few things very quickly and with commitment. This will create certainty and lead to action. The alternative is paralysis,” concludes Westvig.
Moody’s Downgrades South Africa To Junk
Credit ratings agency Moody’s has downgraded South Africa to junk status on day 2 of the country’s nationwide lockdown.
President Cyril Ramaphosa’s economic reform plans have been slowed by the coronavirus pandemic. The downgrade adds salt to injury for South Africa as it currently struggles with a recession it slipped into in early March.
“The unprecedented deterioration in the global economic outlook caused by the rapid spread of the coronavirus outbreak will further exacerbate South Africa’s challenges” said Moody’s.
What You Need To Know About AfDB’s $3 billion “Fight COVID-19” Social Bond
Landmark transaction, largest Social bond transaction to date in capital markets
Abidjan, Côte d’Ivoire, 27 March 2020 – The African Development Bank (AAA) has raised an exceptional $3 billion in a three-year bond to help alleviate the economic and social impact the Covid-19 pandemic will have on livelihoods and Africa’s economies.
The Fight Covid-19 Social bond, with a three-year maturity, garnered interest from central banks and official institutions, bank treasuries, and asset managers including Socially Responsible Investors, with bids exceeding $4.6 billion. This is the largest Social Bond ever launched in international capital markets to date, and the largest US Dollar benchmark ever issued by the Bank. It will pay an interest rate of 0.75%.
The African Development Bank Group is moving to provide flexible responses aimed at lessening the severe economic and social impact of this pandemic on its regional member countries and Africa’s private sector.
“These are critical times for Africa as it addresses the challenges resulting from the Coronavirus. The African Development Bank is taking bold measures to support African countries. This $3 billion Covid-19 bond issuance is the first part of our comprehensive response that will soon be announced. This is indeed the largest social bond transaction to date in capital markets. We are here for Africa, and we will provide significant rapid support for countries,” said Dr. Akinwumi Adesina, President of the African Development Bank Group.
The order book for this record-breaking bond highlights the scale of investor support, which the African Development Bank enjoys, said the arrangers.
“As the Covid-19 outbreak is dangerously threatening Africa, the African Development Bank lives up to its huge responsibilities and deploys funds to assist and prepare the African population, through the financing of access to health and to all other essential goods, services and infrastructure,” said Tanguy Claquin, Head of Sustainable Banking, Crédit Agricole CIB.
Coronavirus cases were slow to arrive in Africa, but the virus is spreading quickly and has infected nearly 3,000 people across 45 countries, placing strain on already fragile health systems.
It is estimated that the continent will require many billions of dollars to cushion the impact of the disease as many countries scrambled contingency measures, including commercial lockdowns in desperate efforts to contain it. Globally, factories have been closed and workers sent home, disrupting supply chains, trade, travel, and driving many economies toward recession.
Commenting on the landmark transaction, George Sager, Executive Director, SSA Syndicate, Goldman Sachs said: “In a time of unprecedented market volatility, the African Development Bank has been able to brave the capital markets in order to secure invaluable funding to help the efforts of the African
continent’s fight against Covid-19. Not only that, but in the process, delivering their largest ever USD benchmark. A truly remarkable outcome both in terms of its purpose but also in terms of a USD financing”.
The Bank established its Social Bond framework in 2017 and raised the equivalent of $2 billion through issuances denominated in Euro and Norwegian krone. In 2018 the Bank was designated by financial markets, ‘Second most impressive social or sustainability bond issuer” at the Global Capital SRI Awards.
“We are thankful for the exceptional level of interest the Fight Covid-19 Social Bond has raised across the world, as the African Development Bank moves towards lessening the social and economic impact of the pandemic on a continent already severely constrained. Our Social bond program enables us to highlight our strong development mandate to the investor community, allowing them to play a part in improving the lives of the people of Africa. This was an exceptional outcome for an exceptional cause,” said Hassatou Diop N’Sele, Treasurer, African Development Bank.
Fight Covid-19 was allocated to central banks and official institutions (53%), bank treasuries (27%) and asset managers (20%). Final bond distribution statistics were as follows: Europe (37%), Americas (36%), Asia (17%) Africa (8%,) and Middle-East (1%).
Press Release by the African Development Bank
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