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Adele’s ‘Easy On Me’ Tops iTunes Chart, Grabs Millions Of Views Hours After Release

Published 3 months ago
By Forbes

KEY FACTS

The music video for “Easy On Me” attracted nearly 15 million views in the first eight hours of being uploaded, a figure that is growing rapidly as European and U.S. listeners wake up.  

Fans of the British singer praised the new track and lauded the video’s homage to Adele’s earlier hit, “Hello,” both of which were directed by Xavier Dolan. 

Within hours of its release, the song had climbed to the top of the U.S. iTunes charts and at the time of writing is the fourth-most played song on Apple Music in the U.S..  

CRUCIAL QUOTE

Adele said 30 will address her divorce from Simon Konecki, with whom she has a son, in 2019. Its numeric title, as with the singer’s previous releases, signifies her age at the time it was written and the singer said the album is a chance to share “my side” of the separation. “I’ve learned a lot of blistering truths about myself along the way,” Adele said, adding that the writing process was a “maze of absolute mess and inner turmoil” and spanned “the most turbulent period of my life.” Now, Adele said: “I’d go as far as to say I’ve never felt more peaceful in my life. And so, I’m ready to finally put this album out.” https://embedly.forbes.com/widgets/media.html?type=text%2Fhtml&key=3ce26dc7e3454db5820ba084d28b4935&schema=twitter&url=https%3A//twitter.com/adele/status/1448287471649837061&image=https%3A//i.embed.ly/1/image%3Furl%3Dhttps%253A%252F%252Fabs.twimg.com%252Ferrors%252Flogo46x38.png%26key%3D3ce26dc7e3454db5820ba084d28b4935

WHAT TO WATCH FOR

30 is due to be released November 19. 

KEY BACKGROUND

30,’ which has been teased for weeks, is one of the most anticipated musical releases of the year. The Grammy-award-winning singer’s previous albums—1921 and 25—were all runaway successes and her last studio album, 25, and its lead single, ‘Hello,’ broke U.S. sales records.  

BIG NUMBER

108.2 million. That’s how many YouTube views the platform’s fastest viral video, the BTS single “Butter,” notched up in 24 hours after release, according to Statista data. BTS dominates YouTube’s top 20 fastest viral videos to date, with Adele’s latest single rapidly approaching these ranks as of early Friday.

FURTHER READING

Adele Announces New Album ‘30’ Will Come Out Next Month (Forbes)

FURTHER VIEWING

By Robert Hart, Forbes Staff

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